GoHighLevel positions itself as a thorough marketing and sales suite built specifically for electronic agencies. It bundles with each other CRM abilities, email campaigns, training course hosting, and automation process right into one package. The core pledge? Change your spread toolkit with a solitary platform that deals with customer involvement and business operations from start to finish GoHighLevel Features
I’ve constantly gravitated toward unified systems for digital business.
That’s specifically why tools like ClickFunnels caught my focus years ago.
But we’re currently in 2026, and the landscape has actually shifted considerably.
After investing considerable time inside GoHighLevel, I believe you need to hear what I discovered firsthand.
We’ll additionally take a look at exactly how it measures up against contending platforms.
This way, you can purchase choice you’ll feel confident about lasting.
The Facets of GoHighLevel That Excited Me
Consolidated Solution: GoHighLevel combines essential sales and marketing abilities, getting rid of the requirement for multiple different subscriptions.
Text Messaging Performance: Bidirectional SMS communication offers more powerful interaction than conventional email techniques.
Powerful CRM System: The call management features competing what you would certainly discover in ActiveCampaign or ClickFunnels.
Sophisticated Automation: Outstanding workflow capabilities for segmenting audiences, handling calls, and building customized processes.
Competitive Pricing Framework: Month-to-month plans ranging from ninety-seven to 2 hundred ninety-seven dollars complete favorably with Kajabi and ClickFunnels options that normally start above one hundred fifty dollars regular monthly. Nonetheless, email costs can gather rapidly, which I’ll resolve soon.
Integration Capabilities: Suitable with Zapier, email platforms, and messaging services.
The Unsatisfactory Components of GoHighLevel
Confusing Interface: The user interface really felt counterintuitive, with setup alternatives scattered throughout the system and uncomplicated jobs like funnel editing calling for unnecessarily complicated actions.
Email Broadcast Costs Rise: You’re charged one cent per email message, meaning a list of thirty thousand customers might push your month-to-month costs past 3 hundred bucks. Incorporated with excess fees and third-party integration requirements like Mailgun, actual month-to-month expenses climbed to someplace in between four hundred seventy-five and six hundred twenty-five dollars.
Dependability Troubles: Several users have recorded serious automation breakdowns, including emails being supplied to inaccurate recipients or sent out several times to the exact same individual.
Email Shipment Challenges: Their email infrastructure depends on Mailgun, and various individuals transitioning from other email marketing platforms to GoHighLevel experienced substantial declines in deliverability rates. This represents a vital weak point that might eventually press you toward alternative services.
Generalist Strategy: While automation features are robust, rivals supply better deepness in training course development and area structure features. That stated, Kajabi charges one hundred forty-nine bucks or more month-to-month for hosting more than three items.
My Profits Analysis
GoHighLevel gives a capable unified system for marketing, sales, and consumer relationship monitoring at an affordable base price factor.
However let’s obtain real regarding something vital.
Most customers see it largely as a CRM or funnel builder rather than an email-focused system.
Numerous customers continually report deliverability troubles with the email features, so factor that in if email marketing represents a core element of your approach.
Those surprise email sending out charges have actually blindsided several customers as well.
The platform really succeeds for agencies interested in re-selling marketing services. With white-labeling capabilities, unlimited sub-accounts on costs tiers, and extensive client administration tools, it’s architected especially for agency development and scaling.
Comprehending GoHighLevel’s Core Purpose
GoHighLevel desires serve as a comprehensive system resolving most electronic sales and marketing demands for your agency.
The system includes email marketing capabilities, training course development devices, workflow automation, CRM capability, internet site structure, landing page creation, and additional features.
Its specified objective is changing every other tool currently in your pile, and the firm makes no apologies about that passion.
Consider this situation:
GoHighLevel declares it can replacement for platforms like Mailchimp, Calendly, WordPress, Kajabi, ActiveCampaign, Zapier, and numerous various other services.
What makes GHL distinctive contrasted to comparable systems like ClickFunnels and Kajabi is its positioning as a solution for marketing agencies and software application resellers.
The pricing appears affordable in the beginning glance: ninety-seven dollars and two hundred ninety-seven dollars regular monthly.
Yet is that the complete image? Let’s investigate better.
Browsing the GoHighLevel Interface
The GoHighLevel dashboard provides a clean and seemingly instinctive layout that appears inviting at first.
Nevertheless, the majority of individuals encounter difficulties with the cluttered user interface and illogical organization of features.
For example:
The platform employs three distinctive setups panels for managing various setup aspects– general settings, individual settings, and product settings GoHighLevel Features
Bizarrely, the links to these essential setups are positioned on opposite sides of the display, producing unneeded confusion and irritation.
Despite additional data inhabited, the dashboard preserves a clean and well-structured appearance.
I appreciate the capability to produce numerous dashboards for arranging various reports right into separate sights.
This function verifies particularly important when maintaining various perspectives for the account proprietor versus sub-accounts representing your clients.
As I pointed out earlier, GoHighLevel has countless rough edges in terms of user interface and user experience, and the underlying codebase appears less than pristine.
Structure Funnels in GoHighLevel
To build a customer’s internet site, develop landing pages, or create a sales funnel within GoHighLevel, you need to first develop a sub-account by entering their info.
After completing this step, switch to the freshly produced sub-account, navigate to Sites, then select Funnels. Don’t stress if this really feels complex– it took me a number of attempts before understanding the workflow.
HighLevel Funnels enables unlimited sales funnel creation, unlike platforms such as Kajabi that enforce restrictions.
Additionally, there are greater than one thousand funnel templates readily available to increase your first arrangement.
Based upon my experience, you will not call for comprehensive know-how to construct landing pages and sales funnels utilizing GoHighLevel.
You have the option to personalize templates yourself or demand GoHighLevel to deal with personalization for you.
I picked the self-customization route since I wished to create comprehensive, custom funnels from the ground up utilizing the drag-and-drop builder. You merely include the consecutive actions.
I specifically value these capabilities:
GHL’s Pictures include makes it possible for immediate funnel duplicating across accounts, conserving substantial setup time.
Effective screening with quick step replication and split screening performance.
Real-time notices concerning lead activities maintain you educated without constant hands-on checking.
I particularly appreciate the multi-channel integration integrating voice, SMS, and Facebook directly within funnels.
Aesthetic pipeline management with automatic rules for advancing leads streamlines follow-up processes.
To additionally simplify movements, GHL provides a ClickFunnels import attribute for smooth funnel transfers.
Web Page and Internet Site Building
GoHighLevel enables web page creation from the ground up or template option for customization using the user-friendly drag-and-drop contractor.
You’re likewise complimentary to incorporate prefabricated page areas as preferred. Conversely, utilize custom-made code to create specialized features.
The experience feels as smooth as Elementor for WordPress. Nonetheless, Elementor does use somewhat more, consisting of:
A more comprehensive selection of personalized typefaces and typography options
Sophisticated text computer animations
Comprehensive widget collection
Advanced history abilities like parallax scrolling and video clip histories
However, I think HighLevel will confirm adequate for most of your customers.
The web pages incorporate straight with your GHL sales and marketing automation features, including CRM, appointment scheduling, and email capture, nurturing, and pipeline management.
Extremely practical performance.
I likewise appreciate the capacity to develop “global sections” or page sections that instantly inhabit when creating new web pages, saving time and making sure consistent branding throughout. One more Elementor-like function I value.
With Brand Boards located under Marketing, you can achieve the same for text aspects and various other branding fundamentals.
The data page presents everything happening on your sub-account’s site, consisting of web page sees and sales conversions.
Email Marketing Capabilities
GoHighLevel’s email marketing nurtures considerable surprise expenses. You’ll pay one cent per email beyond your plan’s allowance, which gathers quickly with bigger client checklists. Many users require third-party services like Mailgun for improved deliverability, pushing actual prices substantially past the marketed membership rate.
Currently relating to the features:
GoHighLevel allows email campaign and series production with triggers and automated follow-up messages.
I value the capacity to include trackable web links in both emails and SMS messages, allowing you to check recipient activities and cause automated interactions.
You can conserve, send, or timetable emails for ideal distribution times.
This confirms valuable for reaching your target market when they’re most likely to open messages.
Here’s where the circumstance deteriorates considerably.
GoHighLevel recommends Mailgun for bulk email sending, recommending their LC solution might have reduced delivery prices.
Evaluating GoHighLevel’s email deliverability prior to full commitment is recommended, as numerous customers have reported approximately thirty percent lower shipment rates compared to their previous email marketing platforms.
Now, I listened to there are over four hundred personalized email templates readily available on HighLevel. In spite of thorough searches of the Template Library, I could not find them within a sub-account in Sub-Account Mode.
A suitable selection of templates appears when switching to Agency Mode.
You can include your custom-created templates, although this calls for the two hundred ninety-seven buck monthly reseller strategy.
Within a sub-account, I only found six standard templates and the alternative to produce and save email templates from the ground up for reuse in other campaigns.
Right here’s what one template, called “Strategic Planning,” looks like inside the GHL email design editor:
Not particularly outstanding, however not awful either.
Nonetheless, I do value that GHL incorporates workflow automation right into email marketing, including:
Welcome and Thank You messages
Automated abandoned cart interactions
Follow-ups for lead nurturing, GoHighLevel Features
Split screening for conversion optimization, among other features.
In addition, real-time analytics supply insights into email campaign performance. This helps you take advantage of chances or address possible problems as they arise.
The HighLevel CRM System
GoHighLevel’s CRM tool advises me of ClickFunnels in its thoroughness.
GoHighLevel consists of a customer portal allowing job development monitoring and watching previous communications.
The workflow automation function helps improve tasks like get in touch with monitoring, division, and lead development through your pipeline.
This stands for a substantial advantage: GoHighLevel facilitates appealing interactions with leads with sms message, voicemail declines, and Facebook Carrier. This adaptability suggests connecting with various consumer sections via their favored communication channels.
Be aware, however– SMS charges apply individually from the subscription fee.
I likewise value the GoHighLevel Social Planner.
It enables you to produce, conserve, modify, routine, blog post, and assess social media material throughout various networks.
It works as a solid replacement for social media sites organizing tools like Buffer, SproutSocial, and Hootsuite– without additional costs.
However that’s not everything; the CRM tool likewise provides several valuable features:
Set up visits directly within the system from the Calendars section.
Combine multi-channel communications to sustain your customers’ favored interaction methods and relationship-building strategies.
Use tags and wise listings to section clients for even more targeted projects.
Include substantial client data per entry under the Possibility tab, providing more clear understanding of your potential customers, leads, and clients as they proceed via your aesthetic pipeline.
Advanced lead racking up helps focus on lead nurturing based upon their actions throughout your pipeline.
Now let’s discuss the key products and services you can offer making use of GoHighLevel
Products You Can Sell Via GoHighLevel
Similar to Kajabi, ClickFunnels, and Systeme, GHL supports both little and detailed training courses, full with memberships, areas, and related sources.
GHL additionally enables physical product sales utilizing e-commerce web pages, like Systeme. Nevertheless, dropshipping is not offered.
GoHighLevel training courses support various material formats, consisting of sound, video clip, and files.
This indicates suiting different learning designs and interesting a broader trainee base.
Plus, it allows importing courses from Kajabi, including much more versatility to your program production efforts.
In my experience, dedicated on-line course tools like Kajabi, LearnWorlds, and Thinkific give much more advanced choices. These include training course trickling, social profiles, and progressed neighborhood structure and monitoring devices. Nevertheless, GHL’s offerings will suffice for several developers.
GoHighLevel additionally offers training course certifications and different settlement alternatives, consisting of installment plans and free courses.
You can conveniently link your programs to your area for fast access and to boost monetization capacity.
What I particularly value is just how straightforward it is to integrate course items directly with your sales funnels and CRM for automatic nurturing, lead scoring, conversions, follow-ups, and extra.
This is just one of my preferred elements of Kajabi too.
Reputation Management Features
Online scores hold important significance, and GoHighLevel identifies this reality.
The platform instantly sends out evaluation demands through SMS, email, and QR code following transactions.
This feature guarantees you do not miss possibilities to develop integrity and depend on with your audience.
You can additionally monitor online reviews concerning your solutions or service, allowing proper feedbacks.
For instance, you can reroute negative responses to a private kind before public uploading.
Conversely, you can select who can leave remarks based on their rating.
This method equips you to involve straight with clients to fix concerns without harming your reputation.
And also, GoHighLevel streamlines matters by permitting you to evaluate customer feedback throughout different platforms– like Yext, Google My Service, and Facebook– straight from your GHL account. Pretty convenient performance.
Integration Choices
The system supports typical integration choices across settlement handling, social media and Zapier.
In addition, the Application Market, including both paid and free application combinations, comes in Agency Mode for account proprietors along with for your customers in sub-account setting.
I discovered approximately 3 hundred fifty apps throughout numerous business groups, including SMS and live chat integrations, social media, and marketing automation devices.
You can also integrate WhatsApp and Twilio for messaging, make it possible for bidirectional syncing with other CRMs, and handle visits and organizing with Google Calendar.
And also, QuickBooks integration is offered for economic management, among other options.
The Reselling and SaaSpreneur Program
The reseller program stands for among GoHighLevel’s primary attractions.
Crucial note: You’ll require Agency Mode accessibility via the Reselling tab to utilize these features.
The Unlimited Plan at two hundred ninety-seven bucks monthly offers:
Complete sub-account rebranding and personalization
Unlimited client sub-accounts at no additional cost
API gain access to for integrating external devices
To re-sell these ready-to-deploy GHL sub-accounts at a markup, you’ll need both hundred ninety-seven buck regular monthly Unlimited plan.
When you do this, you can likewise resell various other software program options to your customers at a markup.
GoHighLevel needs charging a minimum of ninety-seven bucks month-to-month for each customer.
This implies you’ll need at the very least five customers renewing month-to-month to recover cost. Any kind of additional clients beyond that contribute straight to your revenue.
The tools you can re-sell within your sub-accounts include core services like Google Ad Manager, WordPress, Conversation AI, and WhatsApp, plus dozens of Industry applications such as AWeber, Continuous Contact, and Wrike.
To succeed with the GoHighLevel reseller program:
Include worth to your sub-accounts by including:
Custom-made frameworks
Ready-made pictures
Pre-built combinations
Automated process
Without these enhancements, clients might select GoHighLevel straight instead of paying your costs.
The SaaS Mode consists of white-label options for:
apple iphone application
Android application
Desktop application
These applications allow managing all social media, SMS, and email from one place.
Additionally, you can “gray-label” a mobile app to attach your GHL leads without them needing to return to your well-known GHL pages.
In total, these are three various mobile applications you can pick from based upon your objectives.
Nevertheless, you require to comprehend:
Resellers are in charge of client assistance and conflicts; failure to solve concerns can cause account termination.
Resellers need to charge at the very least ninety-seven dollars month-to-month per sub-account, restricting pricing versatility.
Offering lifetime accessibility for an one-time charge is prohibited without previous approval.
Pricing Framework and Assistance Plans
I value that HighLevel’s support is offered straight from the dashboard through the Aid and live conversation switches.
When you sign up for a test, you gain free access to a welcome course, onboarding video tutorials, and a phone number for assistance. And of course, they in fact address phone calls.
I did call their technological support team for assistance with developing funnels and websites, which I had actually browsed thoroughly for. The response got here within twenty-four hours, and the follow-ups were excellent. The assistance representative definitely demonstrated deep knowledge of the system, which is always important.
Pertaining to layaway plan, there’s a robust Starter plan available for ninety-seven dollars, that includes unlimited contacts, emails, products, funnels, and a lot more.
Still, you’ll likely intend to consider upgrading to the two hundred ninety-seven buck regular monthly plan for detailed agency needs. With this strategy, you can also re-sell the GHL platform as a SaaS.
For assistance, anticipate a vibrant Facebook Team community, paid onboarding, and a done-for-you arrangement alternative additionally offered for a cost.
There’s 24/7 online conversation available directly from your GHL dashboard, together with practical documents for self-service aid.
Setup plans are offered for an extra expense, consisting of a 2 hundred ninety-seven buck choice for HIPAA conformity if that’s something you require.
You may assume the unlimited plan consists of unlimited email functionality. Numerous individuals have whined regarding unanticipated charge card charges for sending out emails from their servers without clear openness.
Verdict: GoHighLevel Features
GoHighLevel is a capable all-in-one platform for agencies seeking to consolidate their marketing pile with solid CRM and automation features.
Nonetheless, remain knowledgeable about its cumbersome interface, possible email deliverability issues, and extra costs for email volume.
If you can endure the harsh sides and largely offer service customers, GHL supplies reasonable value– but ensure you evaluate email deliverability prior to fully dedicating.
Here’s one essential factor to consider:
If you’re committing to it, be prepared to spend extra money on a different email marketing software program as a result of deliverability concerns and pests.