GoHighLevel positions itself as an extensive marketing and sales suite constructed specifically for digital agencies. It bundles with each other CRM capacities, email campaigns, course hosting, and automation operations into one package. The core promise? Replace your spread toolkit with a single platform that deals with client engagement and organization operations from start to finish GoHighLevel Event Planner Playbook
I’ve constantly inclined combined systems for digital business.
That’s precisely why tools like ClickFunnels captured my focus years back.
Yet we’re currently in 2026, and the landscape has actually moved drastically.
After spending significant time inside GoHighLevel, I think you require to hear what I uncovered firsthand.
We’ll additionally take a look at just how it measures up against competing platforms.
This way, you can buy decision you’ll feel great concerning long-lasting.
The Aspects of GoHighLevel That Excited Me
Consolidated Solution: GoHighLevel combines critical sales and marketing capacities, removing the demand for numerous different registrations.
Text Messaging Performance: Bidirectional SMS communication uses stronger interaction than standard email techniques.
Effective CRM System: The call management features competing what you ‘d find in ActiveCampaign or ClickFunnels.
Sophisticated Automation: Excellent workflow capabilities for segmenting audiences, handling calls, and structure custom processes.
Competitive Pricing Structure: Month-to-month plans varying from ninety-seven to two hundred ninety-seven bucks contend favorably with Kajabi and ClickFunnels options that generally start over one hundred fifty dollars regular monthly. Nonetheless, email expenses can collect promptly, which I’ll attend to soon.
Integration Capacities: Suitable with Zapier, email platforms, and messaging solutions.
The Unsatisfactory Elements of GoHighLevel
Confusing User interface: The user interface felt counterproductive, with configuration options scattered throughout the platform and simple jobs like funnel modifying needing unnecessarily complex actions.
Email Broadcast Expenditures Rise: You’re charged one cent per email message, suggesting a list of thirty thousand clients could press your month-to-month costs past three hundred bucks. Integrated with excess fees and third-party integration needs like Mailgun, actual regular monthly prices climbed to someplace in between four hundred seventy-five and six hundred twenty-five dollars.
Integrity Issues: Numerous users have documented severe automation breakdowns, consisting of emails being provided to incorrect recipients or sent multiple times to the very same person.
Email Shipment Difficulties: Their email facilities relies on Mailgun, and various users transitioning from other email marketing systems to GoHighLevel experienced significant declines in deliverability prices. This represents a critical weak point that can ultimately press you toward alternate solutions.
Generalist Approach: While automation features are durable, rivals supply higher deepness in course development and area building features. That stated, Kajabi bills one hundred forty-nine bucks or more regular monthly for hosting more than 3 items.
My Bottom Line Analysis
GoHighLevel gives a qualified unified platform for marketing, sales, and customer partnership management at a sensible base cost factor.
But let’s obtain real about something essential.
Many users see it mainly as a CRM or funnel builder rather than an email-focused system.
Various users consistently report deliverability issues with the email features, so factor that in if email marketing represents a core element of your method.
Those surprise email sending charges have actually blindsided many customers as well.
The system truly stands out for agencies curious about marketing marketing solutions. With white-labeling capabilities, unlimited sub-accounts on costs rates, and comprehensive client administration tools, it’s architected especially for agency growth and scaling.
Recognizing GoHighLevel’s Core Objective
GoHighLevel desires serve as an all-encompassing system resolving most electronic sales and marketing demands for your agency.
The platform consists of email marketing capacities, training course production devices, workflow automation, CRM functionality, internet site structure, landing page production, and extra features.
Its mentioned purpose is replacing every other tool presently in your pile, and the company makes no apologies regarding that passion.
Consider this scenario:
GoHighLevel claims it can substitute for systems like Mailchimp, Calendly, WordPress, Kajabi, ActiveCampaign, Zapier, and countless various other services.
What makes GHL unique compared to similar platforms like ClickFunnels and Kajabi is its positioning as a service for marketing agencies and software resellers.
The pricing shows up sensible at first glance: ninety-seven dollars and 2 hundred ninety-seven bucks monthly.
Yet is that the complete image? Let’s explore additionally.
Browsing the GoHighLevel Interface
The GoHighLevel control panel presents a tidy and relatively instinctive format that appears welcoming originally.
However, the majority of customers encounter difficulties with the chaotic user interface and senseless organization of features.
For instance:
The system utilizes three unique settings panels for taking care of various configuration facets– general setups, private settings, and product settings GoHighLevel Event Planner Playbook
Bizarrely, the links to these critical settings are positioned on opposite sides of the display, creating unneeded confusion and aggravation.
Even with added information occupied, the dashboard keeps a tidy and well-structured look.
I appreciate the ability to develop numerous control panels for arranging different records right into separate sights.
This feature proves specifically beneficial when keeping different point of views for the account proprietor versus sub-accounts representing your consumers.
As I pointed out previously, GoHighLevel contains many rough edges in regards to user interface and individual experience, and the underlying codebase appears less than immaculate.
Building Funnels in GoHighLevel
To construct a customer’s site, create landing pages, or create a sales funnel within GoHighLevel, you must first develop a sub-account by entering their info.
After finishing this action, switch to the recently produced sub-account, browse to Sites, after that pick Funnels. Do not stress if this feels complicated– it took me a number of attempts before comprehending the workflow.
HighLevel Funnels permits unlimited sales funnel creation, unlike platforms such as Kajabi that enforce constraints.
In addition, there are more than one thousand funnel templates readily available to accelerate your preliminary setup.
Based upon my experience, you won’t call for comprehensive experience to build landing pages and sales funnels using GoHighLevel.
You have the choice to tailor templates yourself or demand GoHighLevel to manage customization for you.
I selected the self-customization route since I intended to create in-depth, custom funnels from the ground up utilizing the drag-and-drop building contractor. You just include the consecutive steps.
I particularly value these capabilities:
GHL’s Photos feature enables instant funnel duplicating throughout accounts, saving considerable configuration time.
Reliable screening via fast action duplication and split testing functionality.
Real-time alerts about lead activities maintain you informed without consistent manual checking.
I especially value the multi-channel integration including voice, SMS, and Facebook straight within funnels.
Visual pipeline management with computerized policies for advancing leads enhances follow-up procedures.
To additionally streamline migrations, GHL gives a ClickFunnels import function for smooth funnel transfers.
Web Page and Site Building
GoHighLevel allows page creation from scratch or template choice for personalization using the instinctive drag-and-drop home builder.
You’re also free to incorporate prefabricated page sections as wanted. Conversely, make use of custom code to develop specialized functions.
The experience really feels as smooth as Elementor for WordPress. However, Elementor does offer slightly a lot more, consisting of:
A broader selection of custom font styles and typography alternatives
Innovative text animations
Substantial widget collection
Advanced background capacities like parallax scrolling and video backgrounds
However, I believe HighLevel will confirm sufficient for most of your customers.
The pages incorporate straight with your GHL sales and marketing automation features, consisting of CRM, appointment scheduling, and email capture, nurturing, and pipeline management.
Incredibly convenient performance.
I additionally appreciate the capability to create “global sections” or page areas that immediately inhabit when creating new web pages, conserving time and guaranteeing constant branding throughout. Another Elementor-like function I value.
With Brand Boards discovered under Marketing, you can accomplish the same for message elements and various other branding essentials.
The statistics page presents everything taking place on your sub-account’s web site, consisting of page brows through and sales conversions.
Email Marketing Capabilities
GoHighLevel’s email marketing harbors significant surprise costs. You’ll pay one cent per email past your plan’s allowance, which accumulates swiftly with bigger subscriber lists. Many customers need third-party solutions like Mailgun for boosted deliverability, pushing real costs considerably beyond the marketed registration cost.
Currently concerning the features:
GoHighLevel allows email campaign and sequence production with triggers and automatic follow-up messages.
I value the capability to add trackable links in both emails and SMS messages, allowing you to check recipient activities and activate automatic communications.
You can save, send, or routine emails for optimal shipment times.
This verifies valuable for reaching your target market when they’re most likely to open messages.
Right here’s where the situation wears away significantly.
GoHighLevel advises Mailgun for mass email sending, recommending their LC solution might have lower shipment rates.
Examining GoHighLevel’s email deliverability prior to full dedication is recommended, as lots of users have reported around thirty percent lower distribution rates compared to their previous email marketing platforms.
Now, I heard there are over four hundred personalized email templates readily available on HighLevel. Regardless of comprehensive searches of the Template Collection, I couldn’t find them within a sub-account in Sub-Account Setting.
A good variety of templates appears when switching to Agency Mode.
You can add your custom-created templates, although this needs both hundred ninety-seven dollar regular monthly reseller plan.
Within a sub-account, I only located 6 basic templates and the alternative to create and save email templates from the ground up for reuse in various other projects.
Below’s what one template, called “Strategic Planning,” resembles inside the GHL email design editor:
Not specifically excellent, however not dreadful either.
Nevertheless, I do value that GHL incorporates workflow automation into email marketing, incorporating:
Invite and Thanks messages
Automated abandoned cart interactions
Follow-ups for lead nurturing, GoHighLevel Event Planner Playbook
Split testing for conversion optimization, to name a few features.
Furthermore, real-time analytics provide insights right into email campaign performance. This assists you capitalize on opportunities or address prospective problems as they arise.
The HighLevel CRM System
GoHighLevel’s CRM device advises me of ClickFunnels in its thoroughness.
GoHighLevel consists of a client portal enabling project development tracking and checking out previous communications.
The workflow automation function helps streamline tasks like call administration, segmentation, and lead development with your pipeline.
This represents a substantial advantage: GoHighLevel facilitates engaging interactions with leads through text, voicemail decreases, and Facebook Messenger. This flexibility indicates getting in touch with different client sectors with their chosen communication channels.
Be aware, though– SMS fees use separately from the registration cost.
I likewise value the GoHighLevel Social Planner.
It allows you to produce, conserve, edit, routine, blog post, and analyze social media web content throughout different channels.
It operates as a solid replacement for social media scheduling tools like Barrier, SproutSocial, and Hootsuite– without added costs.
But that’s not everything; the CRM tool additionally gives several helpful features:
Set up visits straight within the system from the Calendars section.
Merge multi-channel communications to sustain your clients’ favored interaction techniques and relationship-building methods.
Usage tags and wise listings to sector clients for more targeted projects.
Include considerable customer information to each entry under the Opportunity tab, providing clearer understanding of your potential customers, leads, and customers as they progress with your aesthetic pipeline.
Advanced lead racking up assists focus on lead nurturing based upon their actions throughout your pipeline.
Currently allow’s talk about the key product or services you can sell using GoHighLevel
Products You Can Sell With GoHighLevel
Similar to Kajabi, ClickFunnels, and Systeme, GHL supports both small and thorough courses, total with memberships, neighborhoods, and relevant resources.
GHL also makes it possible for physical item sales making use of shopping pages, like Systeme. Nevertheless, dropshipping is not offered.
GoHighLevel courses sustain different material formats, consisting of sound, video clip, and files.
This means accommodating various understanding styles and attracting a wider trainee base.
Plus, it permits importing programs from Kajabi, adding even more versatility to your course creation efforts.
In my experience, committed on-line training course tools like Kajabi, LearnWorlds, and Thinkific provide much more innovative alternatives. These include training course dripping, social profiles, and progressed community building and monitoring tools. Nonetheless, GHL’s offerings will be adequate for numerous creators.
GoHighLevel also supplies course certificates and various payment alternatives, consisting of installment plans and free courses.
You can easily connect your courses to your community for quick gain access to and to boost monetization possibility.
What I particularly value is just how simple it is to integrate program products directly with your sales funnels and CRM for automatic nurturing, lead scoring, conversions, follow-ups, and much more.
This is among my favorite elements of Kajabi also.
Reputation Management Features
On-line ratings hold crucial significance, and GoHighLevel identifies this reality.
The platform immediately sends evaluation requests via SMS, email, and QR code following deals.
This function ensures you don’t miss possibilities to build reputation and count on with your audience.
You can additionally monitor on the internet evaluations concerning your services or service, enabling proper responses.
As an example, you can redirect adverse feedback to a personal form before public publishing.
Conversely, you can choose that can leave comments based on their rating.
This technique empowers you to engage directly with customers to deal with issues without damaging your credibility.
Plus, GoHighLevel streamlines issues by allowing you to evaluate customer feedback throughout numerous systems– like Yext, Google My Organization, and Facebook– directly from your GHL account. Pretty hassle-free functionality.
Integration Choices
The system sustains common integration alternatives across repayment processing, social media and Zapier.
In addition, the App Industry, featuring both paid and free application integrations, comes in Agency Mode for account owners in addition to for your clients in sub-account mode.
I discovered about three hundred fifty applications across various business classifications, consisting of SMS and live conversation combinations, social media sites, and marketing automation tools.
You can also integrate WhatsApp and Twilio for messaging, enable bidirectional syncing with other CRMs, and manage visits and scheduling with Google Schedule.
Plus, QuickBooks integration is offered for financial management, to name a few alternatives.
The Reselling and SaaSpreneur Program
The reseller program stands for among GoHighLevel’s key tourist attractions.
Important note: You’ll need Agency Mode gain access to through the Reselling tab to use these features.
The Unlimited Plan at two hundred ninety-seven dollars month-to-month deals:
Full sub-account rebranding and modification
Unlimited customer sub-accounts at no additional expense
API accessibility for incorporating outside devices
To resell these ready-to-deploy GHL sub-accounts at a markup, you’ll need both hundred ninety-seven dollar monthly Unlimited plan.
When you do this, you can also market various other software application services to your customers at a markup.
GoHighLevel needs billing a minimum of ninety-seven bucks regular monthly for each and every client.
This suggests you’ll require at the very least five clients restoring monthly to break even. Any added customers past that add directly to your income.
The devices you can resell within your sub-accounts consist of core services like Google Ad Manager, WordPress, Discussion AI, and WhatsApp, plus lots of Industry apps such as AWeber, Continuous Get In Touch With, and Wrike.
To do well with the GoHighLevel reseller program:
Add value to your sub-accounts by consisting of:
Custom-made frameworks
Ready-made photos
Pre-built assimilations
Automated operations
Without these enhancements, clients might select GoHighLevel directly as opposed to paying your premium.
The SaaS Setting includes white-label alternatives for:
iPhone application
Android application
Desktop application
These applications permit taking care of all social media sites, SMS, and email from one area.
Alternatively, you can “gray-label” a mobile app to link your GHL leads without them needing to return to your well-known GHL web pages.
In overall, these are three different mobile applications you can choose from based upon your objectives.
Nonetheless, you require to understand:
Resellers are accountable for consumer support and disputes; failing to fix concerns can lead to account discontinuation.
Resellers need to charge a minimum of ninety-seven bucks month-to-month per sub-account, limiting pricing versatility.
Marketing life time gain access to for a single fee is banned without previous approval.
Pricing Framework and Assistance Plans
I appreciate that HighLevel’s assistance is offered straight from the dashboard via the Aid and live chat switches.
Once you sign up for a trial, you gain open door to a welcome course, onboarding video clip tutorials, and a phone number for support. And yes, they really answer telephone calls.
I did contact their technological assistance group for aid with creating funnels and sites, which I had actually searched extensively for. The action arrived within twenty-four hours, and the follow-ups were superb. The support agent definitely demonstrated deep knowledge of the system, which is always beneficial.
Relating to payment plans, there’s a robust Starter plan readily available for ninety-seven bucks, that includes unlimited contacts, emails, products, funnels, and more.
Still, you’ll likely want to take into consideration upgrading to the two hundred ninety-seven dollar monthly prepare for detailed agency requirements. With this plan, you can likewise re-sell the GHL platform as a SaaS.
For support, expect a vivid Facebook Team area, paid onboarding, and a done-for-you arrangement choice likewise readily available for a fee.
There’s 24/7 online conversation offered straight from your GHL dashboard, along with helpful documents for self-service support.
Setup plans are available for an extra expense, including a 2 hundred ninety-seven dollar alternative for HIPAA conformity if that’s something you require.
You may think the unlimited plan consists of unlimited email performance. Numerous customers have actually complained concerning unanticipated charge card charges for sending emails from their servers without clear openness.
Verdict: GoHighLevel Event Planner Playbook
GoHighLevel is a capable all-in-one platform for agencies looking for to consolidate their marketing pile with solid CRM and automation features.
Nonetheless, stay aware of its confusing user interface, possible email deliverability issues, and additional prices for email volume.
If you can tolerate the harsh sides and mainly offer service clients, GHL supplies practical worth– however ensure you check email deliverability before totally devoting.
Below’s one essential consideration:
If you’re dedicating to it, be prepared to spend extra money on a separate email marketing software program as a result of deliverability problems and pests.