GoHighLevel positions itself as a comprehensive marketing and sales suite built particularly for digital agencies. It bundles together CRM capabilities, email campaigns, training course hosting, and automation workflows into one plan. The core promise? Change your scattered toolkit with a single platform that handles client engagement and service procedures from start to finish GoHighLevel Email Automation
I have actually constantly gravitated toward merged systems for digital commerce.
That’s exactly why tools like ClickFunnels caught my attention years back.
But we’re currently in 2026, and the landscape has actually changed substantially.
After spending considerable time inside GoHighLevel, I assume you need to hear what I discovered firsthand.
We’ll also examine how it measures up against competing systems.
In this manner, you can make a purchasing choice you’ll feel great concerning long-term.
The Elements of GoHighLevel That Impressed Me
Consolidated Remedy: GoHighLevel merges essential sales and marketing capacities, removing the need for numerous separate subscriptions.
Text Messaging Performance: Bidirectional SMS interaction provides more powerful interaction than standard email methods.
Powerful CRM System: The get in touch with management features rival what you would certainly find in ActiveCampaign or ClickFunnels.
Advanced Automation: Excellent workflow capacities for segmenting target markets, handling contacts, and structure custom processes.
Affordable Pricing Framework: Regular monthly plans varying from ninety-seven to two hundred ninety-seven bucks contend positively with Kajabi and ClickFunnels options that normally begin above one hundred fifty bucks regular monthly. Nonetheless, email costs can gather rapidly, which I’ll deal with soon.
Integration Abilities: Suitable with Zapier, email platforms, and messaging solutions.
The Disappointing Elements of GoHighLevel
Complicated User interface: The interface really felt counterproductive, with arrangement options spread throughout the system and straightforward jobs like funnel modifying requiring unnecessarily complex steps.
Email Program Costs Intensify: You’re billed one cent per email message, meaning a list of thirty thousand customers can push your month-to-month bill beyond 3 hundred bucks. Incorporated with overage fees and third-party integration needs like Mailgun, real monthly expenses reached somewhere in between four hundred seventy-five and six hundred twenty-five bucks.
Integrity Problems: Several customers have recorded serious automation malfunctions, consisting of emails being supplied to wrong recipients or sent numerous times to the very same person.
Email Distribution Obstacles: Their email framework depends upon Mailgun, and various individuals transitioning from other email marketing systems to GoHighLevel experienced substantial decreases in deliverability prices. This stands for a crucial weakness that could at some point push you towards different solutions.
Generalist Strategy: While automation features are robust, rivals provide greater deepness in training course creation and area structure features. That stated, Kajabi bills one hundred forty-nine dollars or even more regular monthly for hosting more than 3 products.
My Profits Assessment
GoHighLevel provides a qualified unified system for marketing, sales, and client connection management at a sensible base cost factor.
Yet allow’s get genuine concerning something vital.
Most users watch it primarily as a CRM or funnel builder as opposed to an email-focused platform.
Many users continually report deliverability troubles with the email features, so factor that in if email marketing represents a core part of your technique.
Those shock email sending charges have blindsided several individuals as well.
The system really stands out for agencies curious about marketing marketing services. With white-labeling capacities, unlimited sub-accounts on premium rates, and comprehensive customer monitoring devices, it’s architected particularly for agency growth and scaling.
Recognizing GoHighLevel’s Core Objective
GoHighLevel desires function as a comprehensive platform addressing most electronic sales and marketing demands for your agency.
The system consists of email marketing capabilities, program production devices, workflow automation, CRM functionality, web site building, landing page development, and extra features.
Its mentioned goal is replacing every other tool currently in your stack, and the company makes no apologies regarding that ambition.
Consider this scenario:
GoHighLevel declares it can replacement for systems like Mailchimp, Calendly, WordPress, Kajabi, ActiveCampaign, Zapier, and various various other services.
What makes GHL distinctive compared to comparable platforms like ClickFunnels and Kajabi is its positioning as a solution for marketing agencies and software application resellers.
The pricing appears reasonable at first look: ninety-seven dollars and 2 hundred ninety-seven bucks regular monthly.
But is that the complete image? Let’s check out additionally.
Browsing the GoHighLevel Interface
The GoHighLevel control panel presents a clean and seemingly user-friendly format that shows up inviting at first.
However, the majority of customers encounter difficulties with the cluttered user interface and senseless company of features.
As an example:
The platform uses 3 distinct setups panels for taking care of various setup facets– total settings, specific settings, and product settings GoHighLevel Email Automation
Bizarrely, the links to these essential setups are placed on opposite sides of the display, developing unnecessary complication and irritation.
Despite having extra data occupied, the dashboard maintains a tidy and well-structured appearance.
I appreciate the ability to create several control panels for arranging different records into different sights.
This function verifies specifically important when keeping different point of views for the account owner versus sub-accounts representing your clients.
As I stated previously, GoHighLevel consists of various harsh edges in regards to user interface and individual experience, and the underlying codebase appears less than immaculate.
Building Funnels in GoHighLevel
To create a client’s web site, establish landing pages, or develop a sales funnel within GoHighLevel, you must first establish a sub-account by entering their details.
After completing this step, button to the recently created sub-account, browse to Websites, after that pick Funnels. Don’t worry if this really feels complicated– it took me numerous efforts before recognizing the workflow.
HighLevel Funnels enables unlimited sales funnel creation, unlike platforms such as Kajabi that enforce limitations.
Additionally, there are greater than one thousand funnel templates offered to accelerate your first configuration.
Based upon my experience, you won’t require comprehensive experience to build landing pages and sales funnels making use of GoHighLevel.
You have the alternative to personalize templates on your own or demand GoHighLevel to manage modification for you.
I picked the self-customization path since I wished to create thorough, custom funnels from scratch using the drag-and-drop builder. You simply include the sequential steps.
I especially value these capacities:
GHL’s Photos include allows instantaneous funnel duplicating across accounts, conserving significant arrangement time.
Effective testing through rapid action duplication and split testing functionality.
Real-time notices regarding lead activities maintain you informed without consistent hands-on monitoring.
I particularly appreciate the multi-channel integration including voice, SMS, and Facebook straight within funnels.
Visual pipeline management with automated guidelines for advancing leads improves follow-up processes.
To even more streamline migrations, GHL provides a ClickFunnels import attribute for seamless funnel transfers.
Page and Site Construction
GoHighLevel allows web page development from the ground up or template choice for customization utilizing the user-friendly drag-and-drop home builder.
You’re likewise totally free to incorporate prefabricated web page sections as preferred. Additionally, make use of personalized code to develop customized functions.
The experience feels as smooth as Elementor for WordPress. However, Elementor does supply somewhat extra, including:
A wider selection of custom-made fonts and typography options
Sophisticated message animations
Substantial widget library
Advanced history abilities like parallax scrolling and video clip histories
However, I believe HighLevel will certainly confirm sufficient for most of your clients.
The web pages incorporate straight with your GHL sales and marketing automation features, including CRM, appointment scheduling, and email capture, nurturing, and pipeline management.
Incredibly practical performance.
I additionally appreciate the capability to develop “worldwide areas” or web page areas that instantly occupy when creating brand-new pages, conserving time and making sure regular branding throughout. Another Elementor-like feature I value.
With Brand Boards located under Marketing, you can accomplish the exact same for text components and other branding essentials.
The stats page presents every little thing occurring on your sub-account’s web site, consisting of web page sees and sales conversions.
Email Marketing Capabilities
GoHighLevel’s email marketing nurtures significant surprise expenses. You’ll pay one cent per email past your strategy’s appropriation, which builds up swiftly with larger subscriber checklists. Many users require third-party services like Mailgun for enhanced deliverability, pushing real expenses significantly past the promoted membership rate.
Currently concerning the features:
GoHighLevel enables email campaign and series development with triggers and automated follow-up messages.
I appreciate the capability to add trackable links in both emails and SMS messages, allowing you to keep track of recipient activities and trigger computerized communications.
You can conserve, send out, or schedule emails for optimal shipment times.
This verifies beneficial for reaching your audience when they’re probably to open up messages.
Right here’s where the circumstance degrades substantially.
GoHighLevel advises Mailgun for mass email sending, suggesting their LC solution might have reduced shipment rates.
Examining GoHighLevel’s email deliverability before complete dedication is advisable, as several customers have reported roughly thirty percent lower shipment prices compared to their previous email marketing systems.
Currently, I listened to there are over four hundred adjustable email templates available on HighLevel. Despite thorough searches of the Template Collection, I could not locate them within a sub-account in Sub-Account Setting.
A suitable range of templates appears when changing to Agency Mode.
You can add your custom-created templates, although this calls for both hundred ninety-seven dollar month-to-month reseller strategy.
Within a sub-account, I just found 6 fundamental templates and the option to create and save email templates from square one for reuse in various other campaigns.
Right here’s what one template, called “Strategic Preparation,” resembles inside the GHL email style editor:
Not especially excellent, yet not horrible either.
However, I do value that GHL incorporates workflow automation right into email marketing, including:
Welcome and Thank You messages
Automated abandoned cart communications
Follow-ups for lead nurturing, GoHighLevel Email Automation
Split testing for conversion optimization, to name a few features.
Additionally, real-time analytics deliver understandings right into email campaign performance. This assists you maximize chances or address possible issues as they arise.
The HighLevel CRM System
GoHighLevel’s CRM tool reminds me of ClickFunnels in its thoroughness.
GoHighLevel includes a client portal permitting project progress tracking and seeing past communications.
The workflow automation attribute aids improve jobs like get in touch with administration, segmentation, and lead development with your pipeline.
This stands for a significant benefit: GoHighLevel promotes appealing communications with leads via sms message, voicemail decreases, and Facebook Messenger. This adaptability indicates getting in touch with various client sectors with their favored communication channels.
Know, though– SMS fees use separately from the registration charge.
I additionally value the GoHighLevel Social Planner.
It allows you to create, conserve, modify, schedule, message, and evaluate social media content across numerous networks.
It operates as a solid substitute for social media organizing devices like Buffer, SproutSocial, and Hootsuite– without additional prices.
However that’s not every little thing; the CRM device also offers a number of useful features:
Arrange appointments straight within the platform from the Calendars section.
Merge multi-channel communications to support your customers’ preferred communication techniques and relationship-building methods.
Usage tags and wise listings to section consumers for even more targeted campaigns.
Add comprehensive client information per access under the Possibility tab, providing more clear understanding of your prospects, leads, and consumers as they proceed via your visual pipeline.
Advanced lead scoring aids focus on lead nurturing based upon their actions throughout your pipeline.
Now let’s review the essential products and services you can sell making use of GoHighLevel
Products You Can Market Via GoHighLevel
Comparable to Kajabi, ClickFunnels, and Systeme, GHL sustains both little and detailed programs, complete with memberships, neighborhoods, and related sources.
GHL likewise makes it possible for physical product sales making use of e-commerce web pages, like Systeme. Nonetheless, dropshipping is not readily available.
GoHighLevel training courses sustain various content styles, including sound, video, and documents.
This indicates accommodating various knowing designs and attracting a more comprehensive trainee base.
Plus, it enables importing training courses from Kajabi, adding even more flexibility to your course development initiatives.
In my experience, dedicated on the internet course devices like Kajabi, LearnWorlds, and Thinkific offer more innovative choices. These include program leaking, social profiles, and progressed area structure and administration devices. Nevertheless, GHL’s offerings will certainly be sufficient for numerous designers.
GoHighLevel additionally supplies training course certifications and various payment choices, including installment plans and free courses.
You can conveniently link your courses to your area for quick gain access to and to boost money making potential.
What I especially appreciate is just how uncomplicated it is to integrate program products straight with your sales funnels and CRM for computerized nurturing, lead racking up, conversions, follow-ups, and a lot more.
This is one of my preferred elements of Kajabi also.
Reputation Management Features
Online scores hold essential importance, and GoHighLevel acknowledges this fact.
The system instantly sends evaluation requests through text, email, and QR code complying with purchases.
This feature ensures you do not miss out on chances to construct credibility and depend on with your audience.
You can likewise keep an eye on on the internet evaluations regarding your services or service, permitting appropriate feedbacks.
For example, you can redirect negative feedback to a private type prior to public uploading.
Conversely, you can select who can leave remarks based upon their rating.
This technique empowers you to engage straight with clients to resolve concerns without harming your credibility.
And also, GoHighLevel streamlines issues by enabling you to assess customer feedback throughout different platforms– like Yext, Google My Organization, and Facebook– directly from your GHL account. Pretty hassle-free capability.
Integration Options
The platform supports typical integration options throughout repayment processing, social media and Zapier.
Furthermore, the Application Industry, featuring both paid and free application combinations, comes in Agency Mode for account proprietors in addition to for your clients in sub-account mode.
I located approximately 3 hundred fifty applications throughout different company groups, including SMS and live conversation assimilations, social networks, and marketing automation tools.
You can additionally integrate WhatsApp and Twilio for messaging, make it possible for bidirectional syncing with other CRMs, and manage consultations and organizing with Google Calendar.
And also, QuickBooks integration is readily available for financial monitoring, to name a few options.
The Reselling and SaaSpreneur Program
The reseller program stands for one of GoHighLevel’s primary attractions.
Crucial note: You’ll require Agency Mode gain access to with the Reselling tab to utilize these features.
The Unlimited Plan at two hundred ninety-seven dollars monthly offers:
Full sub-account rebranding and personalization
Unlimited client sub-accounts at no additional price
API accessibility for incorporating external tools
To re-sell these ready-to-deploy GHL sub-accounts at a markup, you’ll require the two hundred ninety-seven dollar month-to-month Unlimited plan.
When you do this, you can also resell other software application solutions to your consumers at a markup.
GoHighLevel calls for billing a minimum of ninety-seven dollars monthly for each and every client.
This implies you’ll need at the very least 5 customers renewing monthly to recover cost. Any added clients past that add directly to your profits.
The tools you can resell within your sub-accounts include core solutions like Google Ad Manager, WordPress, Conversation AI, and WhatsApp, plus loads of Marketplace apps such as AWeber, Constant Call, and Wrike.
To succeed with the GoHighLevel reseller program:
Include worth to your sub-accounts by consisting of:
Customized frameworks
Prefabricated snapshots
Pre-built combinations
Automated workflows
Without these additions, clients may select GoHighLevel directly instead of paying your costs.
The SaaS Mode consists of white-label alternatives for:
apple iphone application
Android application
Desktop application
These applications allow handling all social media sites, SMS, and email from one area.
Conversely, you can “gray-label” a mobile app to link your GHL leads without them requiring to go back to your branded GHL web pages.
In total, these are 3 various mobile applications you can pick from based upon your purposes.
However, you require to understand:
Resellers are accountable for consumer support and disagreements; failure to fix problems can result in account discontinuation.
Resellers have to bill at least ninety-seven dollars month-to-month per sub-account, limiting pricing flexibility.
Selling life time accessibility for an one-time fee is restricted without previous authorization.
Pricing Structure and Support Plans
I appreciate that HighLevel’s assistance is available straight from the dashboard through the Assistance and live chat switches.
Once you register for a test, you get open door to a welcome program, onboarding video tutorials, and a telephone number for support. And yes, they in fact respond to phone calls.
I did contact their technical assistance team for support with creating funnels and internet sites, which I had actually browsed thoroughly for. The feedback showed up within twenty-four hours, and the follow-ups were superb. The support rep certainly showed deep understanding of the system, which is constantly valuable.
Pertaining to layaway plan, there’s a durable Starter plan available for ninety-seven dollars, that includes unlimited get in touches with, emails, products, funnels, and extra.
Still, you’ll likely want to think about updating to both hundred ninety-seven buck month-to-month prepare for extensive agency needs. With this strategy, you can also re-sell the GHL platform as a SaaS.
For assistance, expect a dynamic Facebook Group community, paid onboarding, and a done-for-you setup choice also readily available for a fee.
There’s ongoing online conversation readily available directly from your GHL control panel, along with valuable paperwork for self-service support.
Arrangement plans are offered for an added expense, including a two hundred ninety-seven buck choice for HIPAA compliance if that’s something you require.
You may presume the unlimited plan consists of unlimited email capability. Various individuals have grumbled concerning unexpected credit card charges for sending out emails from their web servers without clear openness.
Conclusion: GoHighLevel Email Automation
GoHighLevel is a qualified all-in-one platform for agencies looking for to settle their marketing stack with solid CRM and automation features.
Nonetheless, remain aware of its clunky user interface, prospective email deliverability problems, and added expenses for email volume.
If you can tolerate the rough sides and primarily offer service customers, GHL uses reasonable worth– however guarantee you check email deliverability before completely committing.
Right here’s one essential factor to consider:
If you’re devoting to it, be prepared to invest additional money on a different email marketing software program as a result of deliverability concerns and insects.