GoHighLevel positions itself as an extensive marketing and sales collection built particularly for digital agencies. It packages together CRM capacities, email campaigns, training course hosting, and automation process right into one plan. The core assurance? Change your scattered toolkit with a solitary system that takes care of client involvement and service operations from start to finish GoHighLevel Desktop App
I have actually always gravitated toward linked systems for digital commerce.
That’s exactly why devices like ClickFunnels caught my interest years ago.
Yet we’re currently in 2026, and the landscape has actually changed considerably.
After investing considerable time inside GoHighLevel, I think you require to hear what I found firsthand.
We’ll additionally analyze just how it measures up versus contending systems.
This way, you can buy decision you’ll feel confident about long-lasting.
The Aspects of GoHighLevel That Thrilled Me
Consolidated Option: GoHighLevel merges vital sales and marketing abilities, getting rid of the demand for multiple separate subscriptions.
Text Messaging Capability: Bidirectional SMS communication offers more powerful interaction than standard email techniques.
Powerful CRM System: The call management features rival what you would certainly discover in ActiveCampaign or ClickFunnels.
Innovative Automation: Exceptional workflow abilities for segmenting target markets, taking care of calls, and building customized procedures.
Affordable Pricing Framework: Monthly plans varying from ninety-seven to 2 hundred ninety-seven bucks contend favorably with Kajabi and ClickFunnels alternatives that usually start above one hundred fifty dollars month-to-month. Nevertheless, email costs can collect promptly, which I’ll address soon.
Integration Abilities: Compatible with Zapier, email systems, and messaging solutions.
The Disappointing Components of GoHighLevel
Confusing Interface: The user interface really felt counterproductive, with setup alternatives scattered throughout the platform and straightforward jobs like funnel editing calling for unnecessarily intricate steps.
Email Broadcast Costs Rise: You’re charged one cent per email message, meaning a listing of thirty thousand customers can push your month-to-month costs beyond three hundred bucks. Incorporated with excess charges and third-party integration demands like Mailgun, actual month-to-month costs reached someplace between four hundred seventy-five and 6 hundred twenty-five dollars.
Reliability Troubles: Multiple customers have actually recorded significant automation breakdowns, including emails being supplied to incorrect recipients or sent multiple times to the same individual.
Email Shipment Challenges: Their email framework depends upon Mailgun, and numerous users transitioning from other email marketing systems to GoHighLevel experienced considerable decreases in deliverability rates. This represents a critical weak point that can eventually push you toward different options.
Generalist Technique: While automation features are durable, rivals give greater deepness in program development and neighborhood structure features. That claimed, Kajabi charges one hundred forty-nine dollars or more month-to-month for hosting greater than 3 items.
My Bottom Line Analysis
GoHighLevel supplies a capable unified system for marketing, sales, and consumer relationship administration at a sensible base rate factor.
However let’s get real regarding something essential.
A lot of customers see it mostly as a CRM or funnel builder instead of an email-focused system.
Countless customers regularly report deliverability problems with the email features, so aspect that in if email marketing represents a core part of your technique.
Those shock email sending fees have actually blindsided lots of customers too.
The platform really stands out for agencies interested in reselling marketing services. With white-labeling capabilities, unlimited sub-accounts on premium tiers, and extensive client monitoring devices, it’s architected particularly for agency growth and scaling.
Understanding GoHighLevel’s Core Objective
GoHighLevel desires work as an all-encompassing platform resolving most digital sales and marketing needs for your agency.
The system includes email marketing capacities, program creation tools, workflow automation, CRM capability, web site structure, landing page creation, and added features.
Its stated purpose is replacing every other tool currently in your pile, and the business makes no apologies concerning that passion.
Consider this circumstance:
GoHighLevel asserts it can substitute for systems like Mailchimp, Calendly, WordPress, Kajabi, ActiveCampaign, Zapier, and many various other solutions.
What makes GHL unique contrasted to similar systems like ClickFunnels and Kajabi is its positioning as an option for marketing agencies and software resellers.
The pricing appears reasonable initially look: ninety-seven bucks and two hundred ninety-seven bucks regular monthly.
Yet is that the full image? Allow’s investigate even more.
Browsing the GoHighLevel Interface
The GoHighLevel dashboard provides a clean and relatively user-friendly format that shows up inviting originally.
However, most of individuals encounter difficulties with the cluttered interface and not logical organization of features.
For instance:
The system employs three unique settings panels for handling different arrangement aspects– total setups, private settings, and product settings GoHighLevel Desktop App
Bizarrely, the links to these crucial setups are placed on contrary sides of the display, developing unnecessary complication and aggravation.
Despite added information populated, the control panel preserves a tidy and well-structured appearance.
I appreciate the ability to produce numerous control panels for arranging various records right into different sights.
This feature verifies particularly beneficial when maintaining various viewpoints for the account owner versus sub-accounts representing your clients.
As I pointed out previously, GoHighLevel includes various rough edges in regards to interface and customer experience, and the underlying codebase appears less than excellent.
Building Funnels in GoHighLevel
To build a customer’s web site, create landing pages, or create a sales funnel within GoHighLevel, you need to first establish a sub-account by entering their details.
After completing this action, button to the newly developed sub-account, browse to Websites, after that select Funnels. Don’t worry if this feels confusing– it took me numerous attempts prior to recognizing the workflow.
HighLevel Funnels enables unlimited sales funnel development, unlike platforms such as Kajabi that impose constraints.
Additionally, there are more than one thousand funnel templates offered to accelerate your initial arrangement.
Based upon my experience, you will not need extensive proficiency to develop landing pages and sales funnels utilizing GoHighLevel.
You have the choice to personalize templates on your own or demand GoHighLevel to take care of personalization for you.
I picked the self-customization course since I wished to develop comprehensive, custom funnels from scratch using the drag-and-drop home builder. You simply include the sequential steps.
I particularly worth these abilities:
GHL’s Snapshots include makes it possible for immediate funnel cloning across accounts, saving significant setup time.
Efficient testing via rapid action duplication and split testing capability.
Real-time notices about lead actions maintain you educated without consistent manual monitoring.
I specifically value the multi-channel integration incorporating voice, SMS, and Facebook straight within funnels.
Aesthetic pipeline management with automated regulations for advancing leads streamlines follow-up procedures.
To better simplify movements, GHL provides a ClickFunnels import feature for seamless funnel transfers.
Page and Site Building
GoHighLevel enables web page development from scratch or template option for personalization utilizing the user-friendly drag-and-drop building contractor.
You’re additionally totally free to integrate prefabricated page sections as wanted. Conversely, make use of custom-made code to produce specific features.
The experience feels as smooth as Elementor for WordPress. Nevertheless, Elementor does provide somewhat extra, including:
A more comprehensive selection of custom-made typefaces and typography choices
Innovative message animations
Substantial widget library
Advanced background capacities like parallax scrolling and video clip histories
Nonetheless, I believe HighLevel will certainly verify enough for the majority of your clients.
The web pages incorporate straight with your GHL sales and marketing automation features, consisting of CRM, appointment scheduling, and email capture, nurturing, and pipeline management.
Exceptionally hassle-free capability.
I additionally value the capacity to develop “global sections” or page areas that immediately occupy when producing brand-new pages, conserving time and making sure constant branding throughout. One more Elementor-like feature I value.
With Brand Boards found under Marketing, you can complete the very same for message components and various other branding essentials.
The stats web page shows whatever occurring on your sub-account’s internet site, consisting of page brows through and sales conversions.
Email Marketing Capabilities
GoHighLevel’s email marketing harbors substantial concealed expenditures. You’ll pay one cent per email beyond your strategy’s appropriation, which accumulates quickly with larger client lists. Many users need third-party solutions like Mailgun for improved deliverability, pushing actual costs significantly past the marketed subscription cost.
Now relating to the features:
GoHighLevel permits email campaign and sequence production with triggers and automatic follow-up messages.
I appreciate the capability to include trackable web links in both emails and SMS messages, allowing you to check recipient actions and cause automated interactions.
You can conserve, send, or schedule emails for optimum delivery times.
This proves important for reaching your audience when they’re probably to open up messages.
Right here’s where the circumstance weakens dramatically.
GoHighLevel advises Mailgun for bulk email sending, suggesting their LC solution may have lower distribution rates.
Testing GoHighLevel’s email deliverability before full commitment is recommended, as several users have reported around thirty percent lower shipment rates contrasted to their previous email marketing platforms.
Currently, I heard there more than four hundred adjustable email templates readily available on HighLevel. Regardless of thorough searches of the Template Library, I could not find them within a sub-account in Sub-Account Mode.
A decent range of templates appears when switching over to Agency Mode.
You can add your custom-created templates, although this requires both hundred ninety-seven buck regular monthly reseller strategy.
Within a sub-account, I only found 6 basic templates and the option to create and save email templates from square one for reuse in other projects.
Here’s what one template, called “Strategic Planning,” looks like inside the GHL email design editor:
Not particularly outstanding, but not awful either.
Nonetheless, I do appreciate that GHL incorporates workflow automation into email marketing, incorporating:
Invite and Thank You messages
Automated abandoned cart interactions
Follow-ups for lead nurturing, GoHighLevel Desktop App
Split testing for conversion optimization, among other features.
Additionally, real-time analytics supply insights right into email campaign efficiency. This helps you profit from opportunities or address potential troubles as they emerge.
The HighLevel CRM System
GoHighLevel’s CRM device reminds me of ClickFunnels in its thoroughness.
GoHighLevel consists of a customer portal enabling job development monitoring and checking out previous communications.
The workflow automation function assists streamline jobs like get in touch with management, division, and lead development with your pipeline.
This represents a significant benefit: GoHighLevel helps with interesting interactions with leads through sms message, voicemail declines, and Facebook Messenger. This adaptability means connecting with various customer sections through their preferred communication channels.
Realize, though– SMS charges use separately from the subscription charge.
I also value the GoHighLevel Social Planner.
It allows you to produce, conserve, edit, routine, message, and evaluate social networks material throughout numerous channels.
It operates as a solid substitute for social media organizing tools like Barrier, SproutSocial, and Hootsuite– without additional expenses.
But that’s not everything; the CRM device likewise provides a number of practical features:
Arrange appointments straight within the platform from the Calendars section.
Combine multi-channel interactions to sustain your customers’ recommended interaction methods and relationship-building techniques.
Use tags and clever checklists to segment clients for even more targeted projects.
Include comprehensive customer information to each entrance under the Opportunity tab, offering more clear understanding of your leads, leads, and clients as they proceed via your visual pipeline.
Advanced lead racking up helps prioritize lead nurturing based on their activities throughout your pipeline.
Now allow’s discuss the crucial products and services you can market making use of GoHighLevel
Products You Can Market With GoHighLevel
Comparable to Kajabi, ClickFunnels, and Systeme, GHL sustains both tiny and comprehensive courses, complete with memberships, communities, and related resources.
GHL likewise allows physical product sales making use of e-commerce web pages, like Systeme. Nonetheless, dropshipping is not available.
GoHighLevel programs sustain different material formats, including audio, video, and documents.
This means suiting various understanding designs and appealing to a wider student base.
Plus, it allows importing training courses from Kajabi, including even more adaptability to your program creation efforts.
In my experience, committed online training course tools like Kajabi, LearnWorlds, and Thinkific give extra innovative options. These consist of training course dripping, social profiles, and advanced neighborhood structure and administration devices. However, GHL’s offerings will certainly suffice for several developers.
GoHighLevel additionally provides training course certifications and different repayment options, consisting of time payment plan and free courses.
You can conveniently link your courses to your area for fast access and to boost money making capacity.
What I specifically appreciate is just how simple it is to integrate training course products directly with your sales funnels and CRM for automatic nurturing, lead racking up, conversions, follow-ups, and more.
This is one of my preferred facets of Kajabi as well.
Reputation Management Features
On-line scores hold vital significance, and GoHighLevel identifies this truth.
The system immediately sends review requests via SMS, email, and QR code adhering to transactions.
This function guarantees you don’t miss possibilities to construct trustworthiness and depend on with your target market.
You can likewise keep track of online evaluations about your solutions or service, permitting appropriate reactions.
As an example, you can reroute unfavorable responses to an exclusive type before public publishing.
Conversely, you can pick that can leave remarks based upon their ranking.
This technique empowers you to involve straight with clients to deal with issues without damaging your online reputation.
Plus, GoHighLevel streamlines matters by allowing you to assess customer comments throughout numerous platforms– like Yext, Google My Business, and Facebook– directly from your GHL account. Pretty convenient functionality.
Integration Alternatives
The system supports typical integration choices throughout payment processing, social media and Zapier.
Additionally, the App Industry, featuring both paid and free application integrations, is accessible in Agency Mode for account proprietors as well as for your clients in sub-account setting.
I found approximately 3 hundred fifty apps across numerous organization categories, consisting of SMS and live chat combinations, social networks, and marketing automation devices.
You can additionally incorporate WhatsApp and Twilio for messaging, allow bidirectional syncing with various other CRMs, and take care of appointments and organizing with Google Schedule.
And also, QuickBooks integration is offered for monetary monitoring, among other options.
The Reselling and SaaSpreneur Program
The reseller program stands for among GoHighLevel’s main attractions.
Essential note: You’ll require Agency Mode access through the Reselling tab to make use of these features.
The Unlimited Plan at 2 hundred ninety-seven bucks monthly deals:
Full sub-account rebranding and customization
Unlimited client sub-accounts at no additional expense
API gain access to for incorporating outside tools
To resell these ready-to-deploy GHL sub-accounts at a markup, you’ll need both hundred ninety-seven dollar regular monthly Unlimited plan.
When you do this, you can also resell various other software program solutions to your clients at a markup.
GoHighLevel needs billing a minimum of ninety-seven dollars monthly for every customer.
This means you’ll require at least 5 clients renewing monthly to recover cost. Any added customers past that add straight to your revenue.
The devices you can re-sell within your sub-accounts consist of core solutions like Google Ad Manager, WordPress, Conversation AI, and WhatsApp, plus lots of Market applications such as AWeber, Consistent Get In Touch With, and Wrike.
To do well with the GoHighLevel reseller program:
Add value to your sub-accounts by including:
Customized structures
Ready-made pictures
Pre-built integrations
Automated workflows
Without these enhancements, customers may select GoHighLevel straight rather than paying your premium.
The SaaS Setting includes white-label choices for:
iPhone application
Android application
Desktop application
These apps allow managing all social networks, SMS, and email from one location.
Alternatively, you can “gray-label” a mobile app to connect your GHL leads without them needing to return to your well-known GHL web pages.
In total, these are 3 different mobile applications you can choose from based upon your goals.
Nevertheless, you require to recognize:
Resellers are responsible for consumer assistance and conflicts; failure to fix issues can result in account discontinuation.
Resellers should charge a minimum of ninety-seven dollars month-to-month per sub-account, limiting pricing flexibility.
Offering lifetime access for a single fee is prohibited without prior approval.
Pricing Framework and Support Plans
I value that HighLevel’s assistance is available directly from the control panel with the Assistance and live chat buttons.
As soon as you register for a test, you acquire open door to a welcome program, onboarding video clip tutorials, and a phone number for support. And yes, they actually address calls.
I did contact their technological assistance team for assistance with developing funnels and sites, which I had actually searched thoroughly for. The response arrived within twenty-four hours, and the follow-ups were excellent. The assistance agent definitely showed deep understanding of the system, which is constantly valuable.
Relating to layaway plan, there’s a robust Starter plan available for ninety-seven dollars, which includes unlimited get in touches with, emails, products, funnels, and more.
Still, you’ll likely want to think about upgrading to the two hundred ninety-seven dollar regular monthly prepare for extensive agency demands. With this strategy, you can likewise resell the GHL platform as a SaaS.
For assistance, expect a vibrant Facebook Group area, paid onboarding, and a done-for-you configuration choice additionally available for a cost.
There’s continuous live chat readily available directly from your GHL dashboard, together with practical documents for self-service aid.
Setup plans are available for an added cost, including a 2 hundred ninety-seven buck option for HIPAA conformity if that’s something you need.
You might think the unlimited plan consists of unlimited email functionality. Different users have whined concerning unanticipated credit card fees for sending out emails from their web servers without clear openness.
Final thought: GoHighLevel Desktop App
GoHighLevel is a qualified all-in-one platform for agencies looking for to settle their marketing pile with solid CRM and automation features.
Nonetheless, stay familiar with its confusing interface, possible email deliverability concerns, and extra prices for email quantity.
If you can endure the rough edges and mostly offer business clients, GHL uses practical value– but guarantee you evaluate email deliverability prior to fully committing.
Below’s one critical consideration:
If you’re devoting to it, be prepared to spend added money on a different email marketing software due to deliverability problems and insects.