GoHighLevel placements itself as a thorough marketing and sales suite built specifically for digital agencies. It packages with each other CRM capabilities, email campaigns, course hosting, and automation workflows right into one bundle. The core pledge? Change your scattered toolkit with a solitary platform that manages customer involvement and business operations throughout GoHighLevel Data Processing Agreement
I’ve constantly inclined merged platforms for digital business.
That’s exactly why devices like ClickFunnels caught my interest years ago.
However we’re now in 2026, and the landscape has actually changed dramatically.
After investing considerable time inside GoHighLevel, I believe you need to hear what I discovered firsthand.
We’ll also examine exactly how it measures up versus completing systems.
By doing this, you can purchase decision you’ll feel great concerning long-term.
The Facets of GoHighLevel That Excited Me
Consolidated Solution: GoHighLevel combines vital sales and marketing capabilities, eliminating the demand for numerous separate memberships.
Text Messaging Capability: Bidirectional SMS communication supplies more powerful engagement than standard email methods.
Effective CRM System: The call administration features competing what you ‘d locate in ActiveCampaign or ClickFunnels.
Sophisticated Automation: Exceptional workflow capacities for segmenting target markets, managing contacts, and building custom-made procedures.
Affordable Pricing Structure: Monthly plans ranging from ninety-seven to 2 hundred ninety-seven dollars complete favorably with Kajabi and ClickFunnels options that normally start above one hundred fifty bucks monthly. Nevertheless, email expenses can build up swiftly, which I’ll attend to quickly.
Integration Capabilities: Compatible with Zapier, email systems, and messaging services.
The Disappointing Aspects of GoHighLevel
Complicated Interface: The interface really felt counterintuitive, with setup options spread throughout the system and straightforward tasks like funnel modifying requiring unnecessarily complicated steps.
Email Broadcast Expenditures Intensify: You’re billed one cent per email message, meaning a list of thirty thousand subscribers could press your regular monthly expense beyond 3 hundred bucks. Combined with overage fees and third-party integration needs like Mailgun, real regular monthly prices climbed to someplace between four hundred seventy-five and 6 hundred twenty-five bucks.
Dependability Troubles: Multiple users have actually recorded significant automation breakdowns, including emails being provided to inaccurate recipients or sent out numerous times to the very same individual.
Email Delivery Obstacles: Their email infrastructure relies on Mailgun, and various individuals transitioning from other email marketing platforms to GoHighLevel experienced considerable decreases in deliverability prices. This stands for a crucial weak point that could at some point press you toward different services.
Generalist Strategy: While automation features are durable, rivals offer higher deepness in course production and neighborhood structure features. That stated, Kajabi charges one hundred forty-nine dollars or even more regular monthly for hosting more than three products.
My Bottom Line Evaluation
GoHighLevel gives a qualified unified platform for marketing, sales, and client relationship management at a reasonable base rate point.
However let’s get genuine regarding something essential.
Most individuals view it mainly as a CRM or funnel builder rather than an email-focused platform.
Various individuals regularly report deliverability problems with the email features, so variable that in if email marketing represents a core component of your strategy.
Those surprise email sending out costs have actually blindsided numerous customers too.
The platform truly stands out for agencies interested in re-selling marketing solutions. With white-labeling capacities, unlimited sub-accounts on costs rates, and thorough client management devices, it’s architected specifically for agency growth and scaling.
Understanding GoHighLevel’s Core Objective
GoHighLevel desires serve as an all-encompassing platform dealing with most digital sales and marketing demands for your agency.
The system consists of email marketing abilities, program production tools, workflow automation, CRM performance, site structure, landing page development, and added features.
Its stated objective is changing every other device currently in your pile, and the company makes no apologies regarding that ambition.
Consider this circumstance:
GoHighLevel declares it can alternative to platforms like Mailchimp, Calendly, WordPress, Kajabi, ActiveCampaign, Zapier, and various various other services.
What makes GHL unique contrasted to comparable systems like ClickFunnels and Kajabi is its positioning as an option for marketing agencies and software application resellers.
The pricing appears reasonable at first glimpse: ninety-seven bucks and two hundred ninety-seven dollars regular monthly.
However is that the full photo? Let’s investigate even more.
Browsing the GoHighLevel User Interface
The GoHighLevel control panel offers a tidy and seemingly instinctive design that shows up welcoming originally.
Nevertheless, most of users encounter difficulties with the messy interface and illogical organization of features.
For instance:
The platform employs three distinct setups panels for taking care of various configuration facets– overall setups, individual setups, and product setups GoHighLevel Data Processing Agreement
Bizarrely, the web links to these crucial settings are placed on contrary sides of the screen, producing unneeded confusion and disappointment.
Despite added data occupied, the dashboard maintains a clean and well-structured appearance.
I value the capacity to develop several dashboards for organizing various reports into separate sights.
This attribute shows specifically important when keeping different viewpoints for the account owner versus sub-accounts representing your clients.
As I stated earlier, GoHighLevel has many harsh edges in regards to interface and user experience, and the underlying codebase shows up less than excellent.
Structure Funnels in GoHighLevel
To construct a client’s website, create landing pages, or create a sales funnel within GoHighLevel, you should initially develop a sub-account by entering their information.
After finishing this step, switch to the newly developed sub-account, browse to Websites, after that select Funnels. Don’t worry if this feels complex– it took me a number of efforts prior to recognizing the workflow.
HighLevel Funnels allows unlimited sales funnel creation, unlike systems such as Kajabi that enforce limitations.
Furthermore, there are greater than one thousand funnel templates offered to accelerate your first configuration.
Based upon my experience, you won’t call for comprehensive know-how to construct landing pages and sales funnels utilizing GoHighLevel.
You have the option to tailor templates yourself or demand GoHighLevel to deal with personalization for you.
I picked the self-customization route since I wished to create thorough, custom funnels from scratch utilizing the drag-and-drop contractor. You simply include the consecutive actions.
I especially worth these capabilities:
GHL’s Snapshots include makes it possible for instantaneous funnel cloning across accounts, saving significant arrangement time.
Efficient screening through rapid step duplication and split testing capability.
Real-time alerts about lead activities keep you notified without constant hands-on monitoring.
I especially appreciate the multi-channel integration incorporating voice, SMS, and Facebook straight within funnels.
Aesthetic pipeline management with computerized policies for advancing leads streamlines follow-up processes.
To better streamline migrations, GHL offers a ClickFunnels import function for seamless funnel transfers.
Page and Site Construction
GoHighLevel enables page creation from square one or template selection for customization making use of the instinctive drag-and-drop contractor.
You’re likewise totally free to integrate prefabricated web page sections as wanted. Conversely, make use of custom code to produce specialized functions.
The experience really feels as smooth as Elementor for WordPress. Nevertheless, Elementor does supply slightly extra, consisting of:
A more comprehensive option of personalized typefaces and typography alternatives
Innovative text computer animations
Considerable widget collection
Advanced history abilities like parallax scrolling and video clip histories
Nonetheless, I believe HighLevel will confirm enough for most of your clients.
The pages integrate directly with your GHL sales and marketing automation features, consisting of CRM, appointment scheduling, and email capture, nurturing, and pipeline management.
Exceptionally hassle-free functionality.
I also appreciate the capability to produce “worldwide sections” or page sections that instantly populate when producing new pages, conserving time and ensuring regular branding throughout. Another Elementor-like feature I value.
With Brand Boards discovered under Marketing, you can achieve the exact same for message elements and various other branding essentials.
The stats page displays whatever taking place on your sub-account’s web site, including page visits and sales conversions.
Email Marketing Capabilities
GoHighLevel’s email marketing nurtures substantial hidden expenditures. You’ll pay one cent per email beyond your strategy’s allotment, which gathers swiftly with larger subscriber listings. Many users need third-party services like Mailgun for enhanced deliverability, pressing real costs significantly beyond the marketed subscription price.
Now regarding the features:
GoHighLevel enables email campaign and series development with triggers and automated follow-up messages.
I value the capacity to add trackable web links in both emails and SMS messages, allowing you to keep track of recipient actions and cause computerized communications.
You can conserve, send, or schedule emails for ideal delivery times.
This verifies useful for reaching your target market when they’re most likely to open up messages.
Below’s where the scenario wears away dramatically.
GoHighLevel suggests Mailgun for mass email sending, suggesting their LC service may have lower delivery rates.
Testing GoHighLevel’s email deliverability before full dedication is a good idea, as several individuals have reported about thirty percent lower shipment rates compared to their previous email marketing systems.
Now, I listened to there more than four hundred personalized email templates readily available on HighLevel. In spite of complete searches of the Template Collection, I could not locate them within a sub-account in Sub-Account Setting.
A decent range of templates shows up when switching to Agency Mode.
You can include your custom-created templates, although this needs both hundred ninety-seven dollar month-to-month reseller plan.
Within a sub-account, I only found six standard templates and the alternative to produce and conserve email templates from square one for reuse in various other campaigns.
Here’s what one template, called “Strategic Planning,” looks like inside the GHL email layout editor:
Not especially outstanding, yet not awful either.
However, I do value that GHL integrates workflow automation right into email marketing, encompassing:
Invite and Thank You messages
Automated abandoned cart communications
Follow-ups for lead nurturing, GoHighLevel Data Processing Agreement
Split screening for conversion optimization, among other features.
In addition, real-time analytics provide insights into email campaign performance. This assists you capitalize on chances or address prospective issues as they arise.
The HighLevel CRM System
GoHighLevel’s CRM device advises me of ClickFunnels in its thoroughness.
GoHighLevel consists of a client portal permitting job development tracking and watching previous communications.
The workflow automation feature helps streamline tasks like call monitoring, division, and lead innovation through your pipeline.
This stands for a substantial benefit: GoHighLevel helps with appealing interactions with leads through text messages, voicemail drops, and Facebook Carrier. This versatility suggests connecting with different client sections via their chosen communication channels.
Understand, though– SMS costs use separately from the membership charge.
I likewise value the GoHighLevel Social Planner.
It allows you to produce, save, modify, schedule, message, and analyze social media sites content across numerous channels.
It works as a solid substitute for social media scheduling tools like Buffer, SproutSocial, and Hootsuite– without added prices.
But that’s not every little thing; the CRM device likewise provides several valuable features:
Schedule visits straight within the system from the Calendars section.
Merge multi-channel communications to sustain your clients’ favored interaction techniques and relationship-building techniques.
Use tags and clever lists to segment clients for more targeted projects.
Add considerable consumer data to every access under the Opportunity tab, providing clearer understanding of your leads, leads, and clients as they advance with your visual pipeline.
Advanced lead racking up helps prioritize lead nurturing based on their activities throughout your pipeline.
Currently allow’s talk about the crucial products and services you can offer using GoHighLevel
Products You Can Offer With GoHighLevel
Similar to Kajabi, ClickFunnels, and Systeme, GHL sustains both tiny and comprehensive training courses, complete with memberships, areas, and associated resources.
GHL likewise enables physical item sales utilizing shopping pages, like Systeme. Nonetheless, dropshipping is not available.
GoHighLevel programs sustain various material formats, including sound, video clip, and papers.
This indicates fitting various discovering designs and attracting a more comprehensive trainee base.
Plus, it allows importing courses from Kajabi, including even more flexibility to your program production initiatives.
In my experience, committed on-line training course tools like Kajabi, LearnWorlds, and Thinkific supply extra innovative alternatives. These include training course trickling, social profiles, and progressed neighborhood building and management tools. However, GHL’s offerings will certainly be enough for several designers.
GoHighLevel also provides program certifications and different repayment options, consisting of time payment plan and free courses.
You can conveniently connect your courses to your area for fast access and to improve monetization potential.
What I specifically appreciate is exactly how simple it is to incorporate course items directly with your sales funnels and CRM for computerized nurturing, lead scoring, conversions, follow-ups, and much more.
This is among my favorite facets of Kajabi as well.
Reputation Management Features
Online ratings hold vital significance, and GoHighLevel recognizes this truth.
The system automatically sends out testimonial demands using SMS, email, and QR code adhering to purchases.
This feature ensures you do not miss out on opportunities to build trustworthiness and count on with your audience.
You can likewise keep track of online evaluations concerning your solutions or company, allowing suitable feedbacks.
For instance, you can reroute unfavorable feedback to a private form prior to public publishing.
Alternatively, you can pick who can leave remarks based upon their score.
This technique encourages you to engage directly with clients to settle issues without harming your reputation.
Plus, GoHighLevel simplifies matters by permitting you to evaluate client feedback throughout various systems– like Yext, Google My Organization, and Facebook– straight from your GHL account. Pretty convenient performance.
Integration Options
The platform sustains conventional integration alternatives throughout payment processing, social networks and Zapier.
Additionally, the Application Market, including both paid and cost-free app integrations, is accessible in Agency Mode for account proprietors as well as for your clients in sub-account mode.
I found around three hundred fifty apps across various company groups, consisting of SMS and live chat assimilations, social media, and marketing automation tools.
You can also incorporate WhatsApp and Twilio for messaging, enable bidirectional syncing with various other CRMs, and manage consultations and organizing with Google Schedule.
Plus, QuickBooks integration is offered for monetary management, among other choices.
The Reselling and SaaSpreneur Program
The reseller program represents one of GoHighLevel’s primary attractions.
Crucial note: You’ll require Agency Mode gain access to through the Reselling tab to utilize these features.
The Unlimited Plan at 2 hundred ninety-seven dollars month-to-month deals:
Total sub-account rebranding and customization
Unlimited customer sub-accounts at no added expense
API access for integrating external devices
To resell these ready-to-deploy GHL sub-accounts at a markup, you’ll need both hundred ninety-seven dollar month-to-month Unlimited plan.
When you do this, you can likewise resell various other software program solutions to your customers at a markup.
GoHighLevel calls for charging a minimum of ninety-seven dollars monthly for each and every client.
This suggests you’ll need a minimum of five clients restoring monthly to recover cost. Any kind of additional customers past that contribute directly to your revenue.
The devices you can market within your sub-accounts consist of core services like Google Ad Manager, WordPress, Conversation AI, and WhatsApp, plus loads of Industry applications such as AWeber, Consistent Contact, and Wrike.
To be successful with the GoHighLevel reseller program:
Include worth to your sub-accounts by including:
Custom-made structures
Prefabricated pictures
Pre-built integrations
Automated process
Without these additions, customers could pick GoHighLevel directly rather than paying your premium.
The SaaS Setting includes white-label choices for:
apple iphone application
Android application
Desktop computer application
These applications enable managing all social networks, SMS, and email from one place.
Additionally, you can “gray-label” a mobile app to connect your GHL leads without them requiring to return to your top quality GHL web pages.
In total amount, these are three different mobile applications you can choose from based upon your goals.
Nonetheless, you require to recognize:
Resellers are in charge of customer assistance and disagreements; failure to settle problems can cause account discontinuation.
Resellers need to charge at least ninety-seven bucks month-to-month per sub-account, limiting pricing flexibility.
Offering life time access for an one-time cost is prohibited without prior approval.
Pricing Structure and Assistance Plans
I value that HighLevel’s support is readily available directly from the dashboard through the Aid and live chat buttons.
Once you register for a test, you acquire free access to a welcome program, onboarding video clip tutorials, and a contact number for assistance. And yes, they in fact address phone calls.
I did contact their technological assistance team for aid with producing funnels and sites, which I had actually searched thoroughly for. The reaction arrived within twenty-four hours, and the follow-ups were outstanding. The assistance agent absolutely showed deep expertise of the system, which is constantly beneficial.
Concerning payment plans, there’s a robust Starter plan offered for ninety-seven dollars, which includes unlimited calls, emails, products, funnels, and extra.
Still, you’ll likely wish to think about upgrading to both hundred ninety-seven dollar regular monthly prepare for thorough agency demands. With this plan, you can also market the GHL system as a SaaS.
For assistance, expect a vivid Facebook Team community, paid onboarding, and a done-for-you setup alternative likewise readily available for a charge.
There’s ongoing live chat available straight from your GHL dashboard, in addition to helpful documentation for self-service aid.
Arrangement plans are available for an extra price, including a 2 hundred ninety-seven buck alternative for HIPAA conformity if that’s something you need.
You might assume the unlimited plan includes unlimited email functionality. Various users have actually complained about unanticipated bank card charges for sending emails from their web servers without clear openness.
Conclusion: GoHighLevel Data Processing Agreement
GoHighLevel is a capable all-in-one platform for agencies seeking to settle their marketing pile with strong CRM and automation features.
However, stay aware of its clunky user interface, possible email deliverability issues, and additional costs for email volume.
If you can endure the harsh edges and largely serve organization clients, GHL provides sensible worth– but guarantee you examine email deliverability prior to fully dedicating.
Below’s one crucial factor to consider:
If you’re devoting to it, be prepared to spend extra cash on a different email marketing software program because of deliverability issues and pests.