GoHighLevel positions itself as an extensive marketing and sales suite built especially for electronic agencies. It packages with each other CRM abilities, email campaigns, course hosting, and automation operations right into one bundle. The core assurance? Change your spread toolkit with a solitary system that manages customer involvement and company procedures from start to finish GoHighLevel Content Creator Playbook
I’ve constantly inclined combined systems for electronic business.
That’s precisely why devices like ClickFunnels captured my interest years ago.
However we’re currently in 2026, and the landscape has shifted significantly.
After investing significant time inside GoHighLevel, I think you need to hear what I found firsthand.
We’ll likewise take a look at how it measures up against competing platforms.
In this manner, you can buy choice you’ll feel confident about lasting.
The Facets of GoHighLevel That Impressed Me
Consolidated Solution: GoHighLevel merges critical sales and marketing abilities, getting rid of the demand for several different registrations.
Text Messaging Capability: Bidirectional SMS communication offers stronger engagement than traditional email approaches.
Powerful CRM System: The get in touch with administration features competing what you ‘d find in ActiveCampaign or ClickFunnels.
Innovative Automation: Excellent workflow capabilities for segmenting audiences, managing contacts, and building personalized processes.
Competitive Pricing Framework: Monthly plans varying from ninety-seven to 2 hundred ninety-seven dollars compete favorably with Kajabi and ClickFunnels alternatives that typically begin over one hundred fifty bucks month-to-month. Nonetheless, email expenditures can build up promptly, which I’ll address soon.
Integration Capabilities: Suitable with Zapier, email systems, and messaging solutions.
The Disappointing Elements of GoHighLevel
Confusing Interface: The interface really felt counterproductive, with arrangement alternatives spread throughout the system and uncomplicated jobs like funnel modifying calling for needlessly complex steps.
Email Program Expenditures Escalate: You’re charged one cent per email message, suggesting a checklist of thirty thousand customers can push your month-to-month expense beyond 3 hundred dollars. Integrated with overage charges and third-party integration needs like Mailgun, actual monthly costs reached somewhere between four hundred seventy-five and six hundred twenty-five dollars.
Integrity Issues: Numerous users have actually recorded severe automation breakdowns, including emails being supplied to wrong receivers or sent out numerous times to the same individual.
Email Distribution Challenges: Their email infrastructure depends on Mailgun, and countless users transitioning from other email marketing platforms to GoHighLevel experienced significant declines in deliverability prices. This represents a vital weakness that can ultimately press you towards alternate services.
Generalist Approach: While automation features are durable, competitors give higher deepness in course creation and community building features. That claimed, Kajabi charges one hundred forty-nine dollars or even more month-to-month for hosting more than 3 items.
My Bottom Line Evaluation
GoHighLevel gives a qualified unified system for marketing, sales, and consumer connection administration at a practical base price point.
But let’s obtain actual regarding something crucial.
Most individuals watch it largely as a CRM or funnel builder instead of an email-focused system.
Many users regularly report deliverability troubles with the email features, so factor that in if email marketing stands for a core element of your technique.
Those surprise email sending fees have actually blindsided numerous users as well.
The platform really stands out for agencies thinking about reselling marketing services. With white-labeling capabilities, unlimited sub-accounts on premium rates, and extensive client administration tools, it’s architected especially for agency growth and scaling.
Comprehending GoHighLevel’s Core Objective
GoHighLevel desires act as an all-inclusive platform resolving most digital sales and marketing needs for your agency.
The platform includes email marketing capacities, program creation devices, workflow automation, CRM functionality, internet site building, landing page creation, and additional features.
Its stated purpose is replacing every other tool currently in your pile, and the business makes no apologies regarding that passion.
Consider this scenario:
GoHighLevel declares it can alternative to systems like Mailchimp, Calendly, WordPress, Kajabi, ActiveCampaign, Zapier, and countless various other services.
What makes GHL unique compared to comparable systems like ClickFunnels and Kajabi is its positioning as a service for marketing agencies and software application resellers.
The pricing appears sensible initially look: ninety-seven bucks and 2 hundred ninety-seven dollars monthly.
Yet is that the complete picture? Let’s examine even more.
Navigating the GoHighLevel User Interface
The GoHighLevel dashboard provides a clean and relatively instinctive format that shows up inviting initially.
Nonetheless, most of individuals encounter difficulties with the cluttered user interface and senseless company of features.
For example:
The platform utilizes 3 distinctive setups panels for managing different setup aspects– total setups, specific settings, and item setups GoHighLevel Content Creator Playbook
Bizarrely, the web links to these important setups are positioned on contrary sides of the screen, developing unneeded complication and irritation.
Even with added information populated, the dashboard preserves a clean and well-structured appearance.
I value the capability to create several dashboards for organizing various reports into different views.
This function proves especially useful when preserving various point of views for the account owner versus sub-accounts representing your clients.
As I stated earlier, GoHighLevel includes various rough edges in regards to interface and individual experience, and the underlying codebase shows up less than excellent.
Structure Funnels in GoHighLevel
To build a client’s web site, develop landing pages, or produce a sales funnel within GoHighLevel, you should first develop a sub-account by entering their details.
After finishing this action, button to the newly created sub-account, browse to Sites, after that pick Funnels. Don’t stress if this really feels confusing– it took me several efforts before recognizing the workflow.
HighLevel Funnels enables unlimited sales funnel production, unlike systems such as Kajabi that enforce limitations.
Furthermore, there are greater than one thousand funnel templates readily available to increase your initial configuration.
Based on my experience, you will not require considerable competence to build landing pages and sales funnels making use of GoHighLevel.
You have the alternative to tailor templates yourself or demand GoHighLevel to take care of customization for you.
I chose the self-customization course because I wished to develop detailed, custom funnels from scratch utilizing the drag-and-drop home builder. You just include the sequential actions.
I especially worth these abilities:
GHL’s Photos feature allows immediate funnel cloning across accounts, saving substantial configuration time.
Reliable screening via rapid step duplication and split screening performance.
Real-time alerts regarding lead actions keep you educated without constant hands-on monitoring.
I particularly appreciate the multi-channel integration including voice, SMS, and Facebook directly within funnels.
Visual pipeline management with automated policies for advancing leads simplifies follow-up procedures.
To better streamline migrations, GHL provides a ClickFunnels import attribute for seamless funnel transfers.
Web Page and Internet Site Building
GoHighLevel allows page creation from scratch or template option for personalization making use of the user-friendly drag-and-drop building contractor.
You’re additionally complimentary to integrate ready-made web page sections as desired. Additionally, use custom-made code to create specialized functions.
The experience feels as smooth as Elementor for WordPress. Nonetheless, Elementor does use a little a lot more, consisting of:
A broader choice of personalized font styles and typography alternatives
Sophisticated text computer animations
Substantial widget collection
Advanced history capacities like parallax scrolling and video backgrounds
Nevertheless, I believe HighLevel will certainly show enough for most of your clients.
The web pages incorporate directly with your GHL sales and marketing automation features, consisting of CRM, appointment scheduling, and email capture, nurturing, and pipeline management.
Very practical capability.
I additionally appreciate the ability to develop “international sections” or page areas that automatically occupy when creating brand-new web pages, conserving time and making certain constant branding throughout. An additional Elementor-like function I value.
With Brand Boards found under Marketing, you can achieve the exact same for message components and other branding essentials.
The data page shows every little thing taking place on your sub-account’s site, including page sees and sales conversions.
Email Marketing Capabilities
GoHighLevel’s email marketing harbors substantial hidden expenses. You’ll pay one cent per email beyond your strategy’s appropriation, which accumulates quickly with larger subscriber checklists. Many users require third-party services like Mailgun for boosted deliverability, pushing actual expenses significantly past the advertised subscription cost.
Currently regarding the features:
GoHighLevel permits email campaign and sequence creation with triggers and automated follow-up messages.
I value the capacity to include trackable web links in both emails and SMS messages, allowing you to check recipient actions and activate automatic communications.
You can conserve, send out, or routine emails for optimal distribution times.
This confirms valuable for reaching your target market when they’re probably to open messages.
Below’s where the situation weakens dramatically.
GoHighLevel suggests Mailgun for mass email sending out, suggesting their LC service might have lower distribution rates.
Testing GoHighLevel’s email deliverability prior to complete commitment is recommended, as lots of customers have reported approximately thirty percent reduced shipment rates compared to their previous email marketing platforms.
Now, I heard there are over four hundred customizable email templates readily available on HighLevel. Despite comprehensive searches of the Template Library, I couldn’t locate them within a sub-account in Sub-Account Setting.
A good selection of templates shows up when switching over to Agency Mode.
You can add your custom-created templates, although this calls for both hundred ninety-seven buck regular monthly reseller strategy.
Within a sub-account, I only found 6 standard templates and the choice to develop and save email templates from scratch for reuse in other projects.
Here’s what one template, called “Strategic Preparation,” appears like inside the GHL email design editor:
Not specifically remarkable, but not horrible either.
Nevertheless, I do value that GHL incorporates workflow automation into email marketing, encompassing:
Invite and Thanks messages
Automated abandoned cart communications
Follow-ups for lead nurturing, GoHighLevel Content Creator Playbook
Split screening for conversion optimization, among other features.
In addition, real-time analytics supply understandings right into email campaign efficiency. This aids you maximize possibilities or address potential issues as they arise.
The HighLevel CRM System
GoHighLevel’s CRM tool reminds me of ClickFunnels in its thoroughness.
GoHighLevel consists of a customer portal permitting project development tracking and checking out past communications.
The workflow automation function aids streamline tasks like call administration, division, and lead improvement through your pipeline.
This stands for a considerable benefit: GoHighLevel promotes interesting interactions with leads via text messages, voicemail drops, and Facebook Carrier. This flexibility means getting in touch with various consumer segments through their preferred communication channels.
Know, however– SMS fees apply separately from the subscription charge.
I likewise value the GoHighLevel Social Planner.
It allows you to produce, conserve, edit, schedule, message, and examine social media sites material across different channels.
It functions as a strong substitute for social media sites organizing tools like Barrier, SproutSocial, and Hootsuite– without added costs.
Yet that’s not every little thing; the CRM device also provides several valuable features:
Schedule visits directly within the platform from the Calendars area.
Merge multi-channel communications to sustain your customers’ preferred communication approaches and relationship-building methods.
Usage tags and clever checklists to segment customers for even more targeted campaigns.
Add comprehensive consumer information to each entrance under the Opportunity tab, providing more clear understanding of your prospects, leads, and clients as they advance with your visual pipeline.
Advanced lead racking up assists focus on lead nurturing based on their activities throughout your pipeline.
Currently let’s talk about the key product or services you can offer making use of GoHighLevel
Products You Can Sell Via GoHighLevel
Comparable to Kajabi, ClickFunnels, and Systeme, GHL sustains both small and thorough training courses, total with memberships, neighborhoods, and associated resources.
GHL additionally enables physical product sales using e-commerce web pages, like Systeme. Nonetheless, dropshipping is not offered.
GoHighLevel programs support different web content layouts, consisting of sound, video, and documents.
This indicates fitting various discovering styles and attracting a more comprehensive trainee base.
And also, it allows importing courses from Kajabi, adding even more flexibility to your course creation initiatives.
In my experience, committed online training course devices like Kajabi, LearnWorlds, and Thinkific provide much more advanced options. These include course leaking, social accounts, and advanced neighborhood building and administration tools. Nevertheless, GHL’s offerings will be adequate for several makers.
GoHighLevel additionally gives program certificates and numerous payment alternatives, including time payment plan and free courses.
You can conveniently attach your programs to your community for quick access and to improve monetization capacity.
What I especially appreciate is just how uncomplicated it is to integrate program products directly with your sales funnels and CRM for automatic nurturing, lead scoring, conversions, follow-ups, and much more.
This is among my preferred facets of Kajabi as well.
Reputation Management Features
On the internet ratings hold vital importance, and GoHighLevel recognizes this reality.
The system immediately sends evaluation demands by means of text, email, and QR code complying with purchases.
This feature guarantees you don’t miss possibilities to build reputation and trust with your target market.
You can likewise keep an eye on online reviews regarding your services or service, enabling suitable reactions.
For instance, you can redirect negative responses to an exclusive form prior to public posting.
Additionally, you can select that can leave remarks based upon their score.
This approach empowers you to engage directly with clients to settle issues without damaging your credibility.
And also, GoHighLevel streamlines matters by allowing you to evaluate customer feedback across various systems– like Yext, Google My Company, and Facebook– directly from your GHL account. Pretty practical performance.
Integration Options
The system sustains typical integration choices across payment processing, social networks and Zapier.
In addition, the Application Market, including both paid and complimentary app assimilations, is accessible in Agency Mode for account proprietors as well as for your customers in sub-account mode.
I found about three hundred fifty applications throughout numerous company groups, consisting of SMS and live chat combinations, social media sites, and marketing automation devices.
You can additionally incorporate WhatsApp and Twilio for messaging, enable bidirectional syncing with various other CRMs, and handle consultations and organizing with Google Schedule.
And also, QuickBooks integration is offered for financial administration, among other options.
The Reselling and SaaSpreneur Program
The reseller program represents among GoHighLevel’s main attractions.
Essential note: You’ll require Agency Mode accessibility with the Reselling tab to use these features.
The Unlimited Plan at 2 hundred ninety-seven dollars regular monthly deals:
Complete sub-account rebranding and personalization
Unlimited customer sub-accounts at no added price
API gain access to for incorporating external tools
To market these ready-to-deploy GHL sub-accounts at a markup, you’ll require the two hundred ninety-seven buck regular monthly Unlimited plan.
When you do this, you can also re-sell various other software program remedies to your consumers at a markup.
GoHighLevel needs billing a minimum of ninety-seven dollars regular monthly for every customer.
This implies you’ll require a minimum of five customers restoring regular monthly to recover cost. Any extra clients beyond that contribute straight to your income.
The tools you can re-sell within your sub-accounts consist of core services like Google Ad Manager, WordPress, Discussion AI, and WhatsApp, plus loads of Marketplace applications such as AWeber, Consistent Contact, and Wrike.
To do well with the GoHighLevel reseller program:
Add value to your sub-accounts by consisting of:
Custom frameworks
Prefabricated photos
Pre-built integrations
Automated operations
Without these enhancements, customers could pick GoHighLevel straight instead of paying your costs.
The SaaS Mode consists of white-label alternatives for:
iPhone application
Android application
Desktop application
These apps permit handling all social media, SMS, and email from one place.
Additionally, you can “gray-label” a mobile app to connect your GHL leads without them needing to go back to your top quality GHL web pages.
In overall, these are 3 different mobile applications you can choose from based upon your objectives.
However, you require to recognize:
Resellers are responsible for consumer assistance and disputes; failing to solve issues can result in account termination.
Resellers have to bill at least ninety-seven bucks month-to-month per sub-account, restricting pricing adaptability.
Marketing life time gain access to for an one-time fee is forbidden without prior authorization.
Pricing Structure and Assistance Plans
I value that HighLevel’s assistance is available straight from the control panel with the Help and live chat switches.
Once you sign up for a test, you get open door to a welcome program, onboarding video tutorials, and a contact number for assistance. And yes, they in fact answer phone calls.
I did call their technological assistance team for help with creating funnels and sites, which I had looked thoroughly for. The reaction arrived within twenty-four hours, and the follow-ups were excellent. The support representative definitely showed deep expertise of the platform, which is always valuable.
Pertaining to layaway plan, there’s a robust Starter plan offered for ninety-seven dollars, which includes unlimited calls, emails, items, funnels, and a lot more.
Still, you’ll likely intend to consider upgrading to both hundred ninety-seven buck monthly plan for detailed agency requirements. With this strategy, you can additionally re-sell the GHL platform as a SaaS.
For support, anticipate a dynamic Facebook Team neighborhood, paid onboarding, and a done-for-you setup alternative additionally offered for a fee.
There’s 24/7 real-time conversation readily available straight from your GHL dashboard, in addition to helpful paperwork for self-service help.
Configuration plans are available for an added cost, including a two hundred ninety-seven dollar option for HIPAA conformity if that’s something you call for.
You may assume the unlimited plan consists of unlimited email capability. Various individuals have whined concerning unforeseen bank card costs for sending out emails from their servers without clear transparency.
Conclusion: GoHighLevel Content Creator Playbook
GoHighLevel is a qualified all-in-one platform for agencies seeking to settle their marketing pile with strong CRM and automation features.
Nevertheless, stay familiar with its clunky user interface, possible email deliverability concerns, and added prices for email volume.
If you can tolerate the rough sides and primarily serve business clients, GHL uses sensible worth– but guarantee you test email deliverability before totally devoting.
Here’s one essential factor to consider:
If you’re devoting to it, be prepared to invest extra money on a different email marketing software program because of deliverability issues and bugs.