GoHighLevel settings itself as a thorough marketing and sales suite built particularly for digital agencies. It bundles together CRM abilities, email campaigns, course hosting, and automation workflows right into one bundle. The core assurance? Change your spread toolkit with a single system that takes care of customer interaction and service procedures from beginning to end GoHighLevel Commercial Insurance Playbook
I’ve always gravitated toward linked systems for digital business.
That’s exactly why tools like ClickFunnels captured my focus years ago.
But we’re now in 2026, and the landscape has actually moved substantially.
After spending significant time inside GoHighLevel, I think you need to hear what I discovered firsthand.
We’ll also check out how it measures up against completing systems.
This way, you can buy choice you’ll feel confident about long-term.
The Elements of GoHighLevel That Excited Me
Consolidated Service: GoHighLevel combines important sales and marketing abilities, removing the need for several separate memberships.
Text Messaging Performance: Bidirectional SMS interaction provides stronger engagement than conventional email approaches.
Effective CRM System: The get in touch with administration features rival what you would certainly find in ActiveCampaign or ClickFunnels.
Sophisticated Automation: Superb workflow capabilities for segmenting audiences, taking care of contacts, and structure custom-made processes.
Competitive Pricing Framework: Month-to-month plans varying from ninety-seven to 2 hundred ninety-seven bucks contend favorably with Kajabi and ClickFunnels options that usually start over one hundred fifty bucks month-to-month. However, email costs can accumulate swiftly, which I’ll attend to shortly.
Integration Capacities: Compatible with Zapier, email systems, and messaging solutions.
The Disappointing Aspects of GoHighLevel
Complicated User interface: The user interface felt counterproductive, with arrangement alternatives scattered throughout the system and uncomplicated jobs like funnel modifying requiring needlessly complicated steps.
Email Program Costs Rise: You’re billed one cent per email message, meaning a checklist of thirty thousand subscribers might push your regular monthly expense beyond 3 hundred bucks. Incorporated with overage fees and third-party integration requirements like Mailgun, actual regular monthly costs reached somewhere in between four hundred seventy-five and 6 hundred twenty-five dollars.
Reliability Issues: Multiple users have documented serious automation breakdowns, including emails being provided to wrong receivers or sent out numerous times to the very same person.
Email Shipment Obstacles: Their email framework depends upon Mailgun, and many individuals transitioning from various other email marketing platforms to GoHighLevel experienced significant decreases in deliverability prices. This stands for an essential weak point that can at some point press you toward different options.
Generalist Approach: While automation features are durable, competitors provide better deepness in course production and area structure features. That said, Kajabi bills one hundred forty-nine dollars or even more regular monthly for hosting greater than 3 items.
My Profits Assessment
GoHighLevel supplies a capable unified system for marketing, sales, and consumer connection management at a practical base rate point.
However let’s get genuine regarding something important.
Most customers see it primarily as a CRM or funnel builder instead of an email-focused platform.
Countless customers constantly report deliverability problems with the email features, so factor that in if email marketing stands for a core element of your method.
Those shock email sending out fees have actually blindsided many users as well.
The system absolutely succeeds for agencies interested in re-selling marketing solutions. With white-labeling capacities, unlimited sub-accounts on premium tiers, and comprehensive customer management devices, it’s architected especially for agency development and scaling.
Understanding GoHighLevel’s Core Purpose
GoHighLevel aspires to act as an all-encompassing system resolving most digital sales and marketing needs for your agency.
The system includes email marketing capabilities, course creation tools, workflow automation, CRM functionality, site structure, landing page development, and added features.
Its specified objective is replacing every other device currently in your stack, and the business makes no apologies regarding that passion.
Consider this scenario:
GoHighLevel declares it can substitute for systems like Mailchimp, Calendly, WordPress, Kajabi, ActiveCampaign, Zapier, and numerous various other solutions.
What makes GHL unique contrasted to similar platforms like ClickFunnels and Kajabi is its positioning as a remedy for marketing agencies and software resellers.
The pricing shows up sensible in the beginning look: ninety-seven bucks and 2 hundred ninety-seven dollars monthly.
However is that the complete picture? Allow’s investigate further.
Browsing the GoHighLevel User Interface
The GoHighLevel control panel offers a tidy and relatively intuitive format that shows up inviting at first.
However, the majority of customers encounter difficulties with the messy interface and illogical company of features.
For instance:
The system employs 3 distinct setups panels for managing various arrangement facets– total settings, private setups, and item setups GoHighLevel Commercial Insurance Playbook
Bizarrely, the links to these essential settings are positioned on contrary sides of the display, developing unneeded complication and stress.
Despite added data populated, the control panel preserves a clean and well-structured look.
I value the capacity to create several dashboards for organizing different reports into different views.
This function proves particularly important when keeping different point of views for the account owner versus sub-accounts representing your clients.
As I pointed out previously, GoHighLevel consists of countless rough edges in regards to user interface and individual experience, and the underlying codebase shows up less than pristine.
Building Funnels in GoHighLevel
To build a customer’s website, create landing pages, or develop a sales funnel within GoHighLevel, you need to initially develop a sub-account by entering their info.
After finishing this action, button to the newly produced sub-account, navigate to Sites, after that choose Funnels. Don’t stress if this really feels complicated– it took me a number of attempts before recognizing the workflow.
HighLevel Funnels enables unlimited sales funnel development, unlike systems such as Kajabi that enforce restrictions.
Furthermore, there are greater than one thousand funnel templates available to accelerate your preliminary arrangement.
Based on my experience, you won’t call for considerable proficiency to build landing pages and sales funnels utilizing GoHighLevel.
You have the alternative to personalize templates yourself or demand GoHighLevel to deal with modification for you.
I chose the self-customization course due to the fact that I wished to produce detailed, custom funnels from the ground up using the drag-and-drop home builder. You simply add the consecutive actions.
I especially value these abilities:
GHL’s Photos feature enables instant funnel duplicating throughout accounts, conserving significant arrangement time.
Effective testing through rapid action duplication and split screening performance.
Real-time notices about lead activities keep you educated without constant hand-operated monitoring.
I especially value the multi-channel integration incorporating voice, SMS, and Facebook straight within funnels.
Visual pipeline management with automated guidelines for progressing leads enhances follow-up processes.
To further simplify migrations, GHL offers a ClickFunnels import feature for smooth funnel transfers.
Web Page and Website Construction
GoHighLevel enables web page production from the ground up or template selection for modification utilizing the user-friendly drag-and-drop contractor.
You’re additionally totally free to integrate ready-made web page areas as desired. Additionally, make use of custom code to produce specific functions.
The experience really feels as smooth as Elementor for WordPress. Nonetheless, Elementor does offer a little much more, consisting of:
A more comprehensive selection of custom-made font styles and typography options
Advanced message computer animations
Considerable widget library
Advanced history capacities like parallax scrolling and video clip histories
However, I believe HighLevel will certainly verify enough for most of your clients.
The pages incorporate directly with your GHL sales and marketing automation features, including CRM, appointment scheduling, and email capture, nurturing, and pipeline management.
Extremely convenient capability.
I likewise appreciate the capability to produce “international areas” or web page sections that immediately inhabit when creating new web pages, saving time and making certain constant branding throughout. An additional Elementor-like function I value.
With Brand name Boards discovered under Marketing, you can complete the same for message elements and other branding basics.
The statistics page displays every little thing taking place on your sub-account’s website, consisting of web page brows through and sales conversions.
Email Marketing Capabilities
GoHighLevel’s email marketing harbors substantial concealed expenses. You’ll pay one cent per email beyond your strategy’s allowance, which builds up swiftly with bigger customer lists. Several users call for third-party solutions like Mailgun for improved deliverability, pushing real expenses significantly past the promoted registration cost.
Currently regarding the features:
GoHighLevel enables email campaign and sequence creation with triggers and automated follow-up messages.
I value the capacity to add trackable links in both emails and SMS messages, allowing you to keep track of recipient actions and cause automatic interactions.
You can save, send, or routine emails for optimum shipment times.
This shows beneficial for reaching your audience when they’re probably to open messages.
Here’s where the circumstance degrades significantly.
GoHighLevel advises Mailgun for mass email sending out, recommending their LC solution may have lower distribution rates.
Evaluating GoHighLevel’s email deliverability before complete commitment is suggested, as lots of users have actually reported about thirty percent lower shipment rates compared to their previous email marketing platforms.
Currently, I heard there are over four hundred customizable email templates offered on HighLevel. Despite complete searches of the Template Collection, I could not locate them within a sub-account in Sub-Account Mode.
A good range of templates appears when changing to Agency Mode.
You can include your custom-created templates, although this needs both hundred ninety-seven buck regular monthly reseller strategy.
Within a sub-account, I only discovered 6 standard templates and the alternative to develop and save email templates from scratch for reuse in various other projects.
Here’s what one template, called “Strategic Preparation,” resembles inside the GHL email design editor:
Not specifically excellent, yet not terrible either.
Nevertheless, I do value that GHL integrates workflow automation into email marketing, including:
Welcome and Thanks messages
Automated abandoned cart communications
Follow-ups for lead nurturing, GoHighLevel Commercial Insurance Playbook
Split testing for conversion optimization, to name a few features.
Furthermore, real-time analytics supply insights right into email campaign performance. This assists you capitalize on chances or address prospective issues as they arise.
The HighLevel CRM System
GoHighLevel’s CRM tool reminds me of ClickFunnels in its thoroughness.
GoHighLevel consists of a customer portal enabling project development tracking and seeing past interactions.
The workflow automation attribute assists enhance tasks like call management, segmentation, and lead development with your pipeline.
This stands for a considerable benefit: GoHighLevel helps with interesting communications with leads with text messages, voicemail drops, and Facebook Messenger. This adaptability means getting in touch with different client sections via their liked communication channels.
Understand, though– SMS charges apply individually from the subscription fee.
I additionally value the GoHighLevel Social Planner.
It enables you to develop, conserve, modify, routine, message, and evaluate social media content throughout different channels.
It works as a solid substitute for social media sites organizing tools like Barrier, SproutSocial, and Hootsuite– without additional costs.
However that’s not every little thing; the CRM tool likewise provides numerous valuable features:
Arrange consultations directly within the platform from the Calendars section.
Merge multi-channel communications to sustain your customers’ preferred interaction approaches and relationship-building methods.
Usage tags and wise lists to segment clients for more targeted projects.
Include comprehensive customer data to each access under the Possibility tab, supplying more clear understanding of your potential customers, leads, and customers as they advance with your aesthetic pipeline.
Advanced lead scoring assists focus on lead nurturing based upon their activities throughout your pipeline.
Currently allow’s discuss the key products and services you can sell making use of GoHighLevel
Products You Can Market With GoHighLevel
Comparable to Kajabi, ClickFunnels, and Systeme, GHL supports both little and detailed courses, complete with memberships, areas, and related sources.
GHL also makes it possible for physical item sales utilizing ecommerce web pages, like Systeme. However, dropshipping is not readily available.
GoHighLevel courses support numerous material formats, consisting of audio, video, and records.
This implies suiting various knowing styles and interesting a broader trainee base.
Plus, it enables importing programs from Kajabi, adding much more adaptability to your course production initiatives.
In my experience, devoted online program devices like Kajabi, LearnWorlds, and Thinkific supply much more sophisticated options. These consist of training course trickling, social accounts, and progressed community structure and administration tools. Nevertheless, GHL’s offerings will certainly suffice for many creators.
GoHighLevel likewise provides course certificates and various repayment choices, consisting of time payment plan and free courses.
You can easily link your courses to your community for fast access and to enhance monetization possibility.
What I specifically appreciate is how uncomplicated it is to incorporate training course items straight with your sales funnels and CRM for automated nurturing, lead scoring, conversions, follow-ups, and more.
This is among my favored aspects of Kajabi too.
Reputation Management Features
On-line rankings hold important importance, and GoHighLevel acknowledges this fact.
The system instantly sends evaluation demands using text, email, and QR code following deals.
This attribute ensures you don’t miss possibilities to construct credibility and trust with your audience.
You can additionally keep an eye on online evaluations regarding your solutions or service, enabling appropriate reactions.
For example, you can reroute negative feedback to an exclusive kind prior to public publishing.
Alternatively, you can choose who can leave remarks based upon their score.
This strategy equips you to engage straight with customers to solve concerns without damaging your track record.
And also, GoHighLevel streamlines issues by allowing you to review customer comments across different systems– like Yext, Google My Service, and Facebook– straight from your GHL account. Pretty convenient performance.
Integration Choices
The platform sustains conventional integration options across payment processing, social networks and Zapier.
In addition, the App Market, including both paid and complimentary application integrations, is accessible in Agency Mode for account owners as well as for your clients in sub-account mode.
I found about 3 hundred fifty applications across various business classifications, including SMS and live conversation combinations, social media sites, and marketing automation tools.
You can likewise integrate WhatsApp and Twilio for messaging, make it possible for bidirectional syncing with various other CRMs, and handle consultations and organizing with Google Schedule.
And also, QuickBooks integration is offered for economic management, among other options.
The Reselling and SaaSpreneur Program
The reseller program represents among GoHighLevel’s key destinations.
Important note: You’ll need Agency Mode gain access to through the Reselling tab to make use of these features.
The Unlimited Plan at two hundred ninety-seven bucks month-to-month offers:
Total sub-account rebranding and personalization
Unlimited customer sub-accounts at no extra expense
API accessibility for integrating external devices
To resell these ready-to-deploy GHL sub-accounts at a markup, you’ll require the two hundred ninety-seven dollar month-to-month Unlimited plan.
When you do this, you can also market other software options to your consumers at a markup.
GoHighLevel needs billing a minimum of ninety-seven bucks monthly for each client.
This implies you’ll need at the very least five clients renewing regular monthly to recover cost. Any type of added clients past that contribute straight to your revenue.
The tools you can re-sell within your sub-accounts consist of core solutions like Google Ad Manager, WordPress, Discussion AI, and WhatsApp, plus loads of Marketplace apps such as AWeber, Constant Get In Touch With, and Wrike.
To succeed with the GoHighLevel reseller program:
Add value to your sub-accounts by including:
Custom structures
Ready-made pictures
Pre-built assimilations
Automated operations
Without these enhancements, clients might select GoHighLevel straight instead of paying your costs.
The SaaS Mode includes white-label options for:
iPhone application
Android application
Desktop application
These apps enable taking care of all social media sites, SMS, and email from one place.
Additionally, you can “gray-label” a mobile app to link your GHL leads without them requiring to return to your top quality GHL pages.
In total, these are three different mobile applications you can pick from based on your purposes.
However, you require to recognize:
Resellers are in charge of consumer assistance and disputes; failing to solve concerns can cause account termination.
Resellers should charge at least ninety-seven dollars monthly per sub-account, restricting pricing flexibility.
Selling lifetime accessibility for an one-time cost is forbidden without prior approval.
Pricing Framework and Support Plans
I appreciate that HighLevel’s support is offered straight from the dashboard through the Assistance and live conversation switches.
As soon as you sign up for a test, you gain free access to a welcome program, onboarding video tutorials, and a phone number for support. And of course, they in fact address calls.
I did contact their technological assistance team for aid with developing funnels and sites, which I had searched thoroughly for. The response arrived within twenty-four hours, and the follow-ups were outstanding. The assistance rep absolutely demonstrated deep expertise of the system, which is always important.
Pertaining to payment plans, there’s a durable Starter plan available for ninety-seven dollars, that includes unlimited get in touches with, emails, products, funnels, and a lot more.
Still, you’ll likely wish to take into consideration updating to the two hundred ninety-seven buck monthly plan for comprehensive agency requirements. With this strategy, you can likewise re-sell the GHL system as a SaaS.
For assistance, expect a lively Facebook Group neighborhood, paid onboarding, and a done-for-you setup alternative additionally offered for a cost.
There’s perpetual online chat offered straight from your GHL control panel, together with useful documents for self-service assistance.
Configuration plans are available for an added cost, including a two hundred ninety-seven buck alternative for HIPAA conformity if that’s something you need.
You may presume the unlimited plan consists of unlimited email capability. Different customers have grumbled concerning unforeseen bank card charges for sending out emails from their servers without clear openness.
Verdict: GoHighLevel Commercial Insurance Playbook
GoHighLevel is a capable all-in-one platform for agencies seeking to combine their marketing stack with solid CRM and automation features.
However, continue to be knowledgeable about its cumbersome user interface, prospective email deliverability issues, and additional prices for email quantity.
If you can tolerate the harsh edges and mostly serve service customers, GHL uses sensible worth– however guarantee you examine email deliverability before fully committing.
Here’s one important factor to consider:
If you’re devoting to it, be prepared to spend extra cash on a separate email marketing software program due to deliverability issues and bugs.