GoHighLevel positions itself as a comprehensive marketing and sales suite built specifically for digital agencies. It bundles with each other CRM abilities, email campaigns, training course hosting, and automation process right into one bundle. The core promise? Change your scattered toolkit with a single platform that takes care of customer engagement and company operations throughout GoHighLevel Canny
I have actually constantly gravitated toward linked platforms for electronic commerce.
That’s specifically why tools like ClickFunnels caught my focus years back.
But we’re currently in 2026, and the landscape has moved dramatically.
After spending substantial time inside GoHighLevel, I assume you need to hear what I uncovered firsthand.
We’ll likewise examine exactly how it measures up against completing platforms.
This way, you can purchase choice you’ll feel great regarding long-lasting.
The Facets of GoHighLevel That Excited Me
Consolidated Remedy: GoHighLevel merges important sales and marketing abilities, eliminating the demand for numerous separate memberships.
Text Messaging Capability: Bidirectional SMS interaction supplies stronger engagement than conventional email methods.
Effective CRM System: The contact management features competing what you would certainly find in ActiveCampaign or ClickFunnels.
Innovative Automation: Exceptional workflow abilities for segmenting target markets, handling calls, and building custom processes.
Competitive Pricing Framework: Monthly plans varying from ninety-seven to 2 hundred ninety-seven dollars complete favorably with Kajabi and ClickFunnels alternatives that commonly begin over one hundred fifty bucks month-to-month. Nevertheless, email expenses can accumulate promptly, which I’ll deal with quickly.
Integration Abilities: Suitable with Zapier, email systems, and messaging services.
The Unsatisfactory Aspects of GoHighLevel
Complex User interface: The user interface felt counterproductive, with arrangement alternatives spread throughout the platform and simple tasks like funnel editing and enhancing requiring needlessly intricate actions.
Email Broadcast Expenditures Rise: You’re charged one cent per email message, meaning a checklist of thirty thousand subscribers might push your month-to-month bill beyond three hundred dollars. Combined with overage fees and third-party integration requirements like Mailgun, real monthly costs reached someplace between four hundred seventy-five and six hundred twenty-five bucks.
Dependability Issues: Numerous individuals have recorded serious automation malfunctions, consisting of emails being delivered to inaccurate recipients or sent multiple times to the very same individual.
Email Distribution Difficulties: Their email infrastructure relies on Mailgun, and numerous individuals transitioning from various other email marketing systems to GoHighLevel experienced significant decreases in deliverability rates. This stands for a vital weakness that could ultimately push you toward alternate options.
Generalist Approach: While automation features are durable, rivals supply higher depth in course development and neighborhood structure features. That stated, Kajabi charges one hundred forty-nine dollars or even more monthly for hosting more than 3 items.
My Bottom Line Assessment
GoHighLevel supplies a qualified unified system for marketing, sales, and client connection management at an affordable base price point.
But let’s get actual about something crucial.
Most individuals see it largely as a CRM or funnel builder instead of an email-focused platform.
Many customers constantly report deliverability issues with the email features, so factor that in if email marketing represents a core part of your approach.
Those surprise email sending out fees have blindsided many individuals as well.
The platform genuinely succeeds for agencies thinking about re-selling marketing solutions. With white-labeling capacities, unlimited sub-accounts on premium rates, and thorough customer management devices, it’s architected especially for agency growth and scaling.
Understanding GoHighLevel’s Core Function
GoHighLevel desires act as an all-inclusive system dealing with most electronic sales and marketing requirements for your agency.
The platform includes email marketing capabilities, course creation devices, workflow automation, CRM performance, site building, landing page development, and additional features.
Its stated objective is replacing every other device currently in your stack, and the business makes no apologies regarding that passion.
Consider this scenario:
GoHighLevel asserts it can substitute for platforms like Mailchimp, Calendly, WordPress, Kajabi, ActiveCampaign, Zapier, and various various other services.
What makes GHL distinct compared to similar systems like ClickFunnels and Kajabi is its positioning as a solution for marketing agencies and software resellers.
The pricing shows up affordable at first glimpse: ninety-seven bucks and two hundred ninety-seven dollars month-to-month.
Yet is that the complete picture? Let’s check out better.
Browsing the GoHighLevel User Interface
The GoHighLevel control panel presents a tidy and relatively instinctive format that shows up inviting at first.
However, the majority of users encounter difficulties with the chaotic interface and not logical company of features.
As an example:
The system employs three unique setups panels for taking care of various arrangement facets– general setups, individual settings, and product settings GoHighLevel Canny
Bizarrely, the links to these vital settings are positioned on contrary sides of the display, developing unneeded complication and aggravation.
Even with additional data inhabited, the control panel preserves a tidy and well-structured appearance.
I appreciate the capacity to create several control panels for organizing different reports into different sights.
This feature verifies particularly important when preserving different viewpoints for the account proprietor versus sub-accounts representing your customers.
As I mentioned earlier, GoHighLevel includes various harsh edges in terms of user interface and individual experience, and the underlying codebase appears less than beautiful.
Building Funnels in GoHighLevel
To construct a customer’s website, establish landing pages, or create a sales funnel within GoHighLevel, you need to initially develop a sub-account by entering their info.
After finishing this step, switch to the newly developed sub-account, navigate to Sites, after that choose Funnels. Do not worry if this really feels complicated– it took me numerous attempts before comprehending the workflow.
HighLevel Funnels enables unlimited sales funnel development, unlike platforms such as Kajabi that enforce limitations.
Additionally, there are more than one thousand funnel templates readily available to accelerate your initial arrangement.
Based upon my experience, you won’t require considerable competence to construct landing pages and sales funnels making use of GoHighLevel.
You have the choice to customize templates yourself or demand GoHighLevel to take care of personalization for you.
I selected the self-customization path since I wished to create in-depth, custom funnels from the ground up utilizing the drag-and-drop contractor. You just add the sequential actions.
I particularly worth these capabilities:
GHL’s Photos feature makes it possible for immediate funnel duplicating across accounts, saving considerable arrangement time.
Effective testing via fast step duplication and split testing functionality.
Real-time alerts about lead actions maintain you informed without constant hands-on checking.
I especially appreciate the multi-channel integration including voice, SMS, and Facebook directly within funnels.
Visual pipeline management with automatic regulations for progressing leads enhances follow-up procedures.
To even more streamline migrations, GHL supplies a ClickFunnels import attribute for smooth funnel transfers.
Page and Website Construction
GoHighLevel allows page development from the ground up or template selection for customization making use of the intuitive drag-and-drop building contractor.
You’re likewise complimentary to integrate ready-made web page areas as wanted. Alternatively, make use of custom-made code to develop customized features.
The experience feels as smooth as Elementor for WordPress. Nonetheless, Elementor does supply slightly more, including:
A more comprehensive choice of custom fonts and typography alternatives
Innovative text computer animations
Extensive widget library
Advanced background capabilities like parallax scrolling and video clip backgrounds
Nevertheless, I believe HighLevel will prove enough for most of your customers.
The web pages incorporate directly with your GHL sales and marketing automation features, consisting of CRM, appointment scheduling, and email capture, nurturing, and pipeline management.
Incredibly convenient functionality.
I likewise value the capacity to create “worldwide sections” or web page sections that automatically occupy when developing new pages, conserving time and ensuring consistent branding throughout. An additional Elementor-like function I value.
With Brand Boards located under Marketing, you can accomplish the very same for text elements and various other branding fundamentals.
The stats web page shows whatever happening on your sub-account’s website, consisting of web page check outs and sales conversions.
Email Marketing Capabilities
GoHighLevel’s email marketing nurtures considerable concealed expenditures. You’ll pay one cent per email beyond your strategy’s allowance, which accumulates quickly with larger client lists. Several individuals need third-party services like Mailgun for improved deliverability, pressing actual prices substantially past the promoted membership rate.
Now regarding the features:
GoHighLevel enables email campaign and sequence development with triggers and automatic follow-up messages.
I value the capacity to add trackable web links in both emails and SMS messages, enabling you to monitor recipient activities and cause computerized communications.
You can conserve, send out, or routine emails for optimum delivery times.
This shows beneficial for reaching your audience when they’re probably to open messages.
Below’s where the situation degrades significantly.
GoHighLevel suggests Mailgun for bulk email sending, recommending their LC solution may have lower distribution rates.
Checking GoHighLevel’s email deliverability prior to complete commitment is suggested, as many individuals have actually reported roughly thirty percent lower distribution rates contrasted to their previous email marketing platforms.
Now, I heard there more than four hundred adjustable email templates available on HighLevel. Regardless of extensive searches of the Template Library, I couldn’t situate them within a sub-account in Sub-Account Setting.
A good selection of templates appears when switching to Agency Mode.
You can add your custom-created templates, although this calls for the two hundred ninety-seven dollar monthly reseller plan.
Within a sub-account, I just located six basic templates and the option to produce and save email templates from square one for reuse in various other campaigns.
Here’s what one template, called “Strategic Planning,” resembles inside the GHL email layout editor:
Not specifically outstanding, but not terrible either.
Nonetheless, I do appreciate that GHL integrates workflow automation into email marketing, incorporating:
Welcome and Thanks messages
Automated abandoned cart communications
Follow-ups for lead nurturing, GoHighLevel Canny
Split testing for conversion optimization, to name a few features.
Furthermore, real-time analytics deliver understandings into email campaign performance. This aids you capitalize on chances or address prospective issues as they emerge.
The HighLevel CRM System
GoHighLevel’s CRM tool advises me of ClickFunnels in its thoroughness.
GoHighLevel consists of a client portal enabling task progress monitoring and checking out previous interactions.
The workflow automation function helps streamline jobs like get in touch with administration, segmentation, and lead development via your pipeline.
This represents a considerable advantage: GoHighLevel promotes engaging interactions with leads via text, voicemail decreases, and Facebook Carrier. This flexibility implies connecting with various customer sections through their liked communication channels.
Know, though– SMS charges apply individually from the registration charge.
I also value the GoHighLevel Social Planner.
It allows you to create, save, edit, routine, message, and evaluate social media material throughout different channels.
It works as a strong substitute for social networks scheduling devices like Barrier, SproutSocial, and Hootsuite– without extra costs.
However that’s not everything; the CRM tool additionally offers a number of useful features:
Arrange appointments directly within the system from the Calendars section.
Combine multi-channel communications to sustain your customers’ preferred interaction techniques and relationship-building approaches.
Use tags and smart listings to segment consumers for more targeted projects.
Add substantial client information per access under the Opportunity tab, supplying more clear understanding of your potential customers, leads, and clients as they advance via your aesthetic pipeline.
Advanced lead scoring assists focus on lead nurturing based upon their activities throughout your pipeline.
Currently let’s review the essential product or services you can offer making use of GoHighLevel
Products You Can Offer Via GoHighLevel
Comparable to Kajabi, ClickFunnels, and Systeme, GHL sustains both tiny and thorough programs, full with memberships, communities, and relevant resources.
GHL likewise allows physical item sales using ecommerce pages, like Systeme. Nevertheless, dropshipping is not offered.
GoHighLevel courses support various web content layouts, consisting of sound, video, and papers.
This means fitting various discovering styles and attracting a broader trainee base.
Plus, it enables importing courses from Kajabi, adding even more adaptability to your program development initiatives.
In my experience, dedicated on the internet course devices like Kajabi, LearnWorlds, and Thinkific offer much more advanced options. These include program dripping, social profiles, and advanced community building and management tools. Nonetheless, GHL’s offerings will certainly suffice for many developers.
GoHighLevel additionally offers training course certifications and various payment options, consisting of installment plans and free courses.
You can easily connect your courses to your community for fast gain access to and to enhance monetization capacity.
What I especially appreciate is exactly how simple it is to incorporate training course items directly with your sales funnels and CRM for computerized nurturing, lead racking up, conversions, follow-ups, and extra.
This is one of my favored facets of Kajabi as well.
Reputation Management Features
On the internet ratings hold critical importance, and GoHighLevel acknowledges this fact.
The system automatically sends out evaluation requests through SMS, email, and QR code following transactions.
This attribute guarantees you don’t miss out on possibilities to build reliability and trust with your target market.
You can also monitor on-line testimonials about your services or organization, allowing appropriate reactions.
As an example, you can redirect negative responses to an exclusive kind prior to public uploading.
Conversely, you can pick who can leave comments based on their ranking.
This method encourages you to engage directly with customers to deal with problems without harming your credibility.
Plus, GoHighLevel simplifies matters by permitting you to evaluate client responses throughout various systems– like Yext, Google My Service, and Facebook– straight from your GHL account. Pretty practical capability.
Integration Choices
The system sustains common integration choices throughout repayment processing, social networks and Zapier.
In addition, the Application Industry, including both paid and free application combinations, comes in Agency Mode for account proprietors along with for your clients in sub-account mode.
I discovered roughly 3 hundred fifty applications across different company classifications, including SMS and live conversation assimilations, social networks, and marketing automation tools.
You can also incorporate WhatsApp and Twilio for messaging, allow bidirectional syncing with other CRMs, and handle appointments and organizing with Google Schedule.
And also, QuickBooks integration is offered for financial management, to name a few choices.
The Reselling and SaaSpreneur Program
The reseller program represents among GoHighLevel’s main tourist attractions.
Vital note: You’ll require Agency Mode accessibility with the Reselling tab to utilize these features.
The Unlimited Plan at 2 hundred ninety-seven dollars monthly deals:
Full sub-account rebranding and customization
Unlimited client sub-accounts at no added price
API accessibility for incorporating outside tools
To re-sell these ready-to-deploy GHL sub-accounts at a markup, you’ll need both hundred ninety-seven buck month-to-month Unlimited plan.
When you do this, you can additionally re-sell various other software remedies to your consumers at a markup.
GoHighLevel needs charging a minimum of ninety-seven dollars regular monthly for each customer.
This means you’ll need a minimum of 5 customers renewing monthly to break even. Any type of additional clients past that contribute directly to your revenue.
The tools you can market within your sub-accounts include core solutions like Google Ad Manager, WordPress, Conversation AI, and WhatsApp, plus dozens of Market applications such as AWeber, Constant Call, and Wrike.
To be successful with the GoHighLevel reseller program:
Include worth to your sub-accounts by consisting of:
Custom-made frameworks
Prefabricated photos
Pre-built combinations
Automated workflows
Without these enhancements, customers could choose GoHighLevel straight as opposed to paying your costs.
The SaaS Mode consists of white-label choices for:
apple iphone application
Android application
Desktop application
These applications allow managing all social media, SMS, and email from one place.
Alternatively, you can “gray-label” a mobile app to attach your GHL leads without them needing to go back to your branded GHL pages.
In overall, these are 3 various mobile applications you can choose from based on your objectives.
However, you require to recognize:
Resellers are responsible for customer support and conflicts; failure to deal with issues can result in account discontinuation.
Resellers should bill a minimum of ninety-seven dollars month-to-month per sub-account, restricting pricing versatility.
Selling life time gain access to for an one-time fee is restricted without previous approval.
Pricing Structure and Assistance Plans
I appreciate that HighLevel’s support is offered straight from the dashboard through the Assistance and live chat buttons.
As soon as you sign up for a test, you gain open door to a welcome program, onboarding video tutorials, and a contact number for support. And of course, they really answer phone calls.
I did contact their technical assistance group for support with creating funnels and web sites, which I had actually searched thoroughly for. The feedback showed up within twenty-four hours, and the follow-ups were outstanding. The assistance agent certainly showed deep knowledge of the platform, which is always valuable.
Relating to layaway plan, there’s a durable Starter plan readily available for ninety-seven bucks, which includes unlimited contacts, emails, items, funnels, and extra.
Still, you’ll likely want to think about updating to both hundred ninety-seven buck monthly plan for detailed agency needs. With this plan, you can additionally re-sell the GHL platform as a SaaS.
For assistance, expect a lively Facebook Team community, paid onboarding, and a done-for-you arrangement option likewise offered for a cost.
There’s perpetual live chat readily available directly from your GHL dashboard, together with helpful documentation for self-service aid.
Configuration plans are readily available for an added expense, including a 2 hundred ninety-seven buck option for HIPAA conformity if that’s something you require.
You may assume the unlimited plan includes unlimited email functionality. Different users have grumbled about unforeseen charge card costs for sending emails from their servers without clear transparency.
Final thought: GoHighLevel Canny
GoHighLevel is a qualified all-in-one platform for agencies seeking to settle their marketing pile with solid CRM and automation features.
Nonetheless, remain knowledgeable about its confusing interface, prospective email deliverability concerns, and additional prices for email quantity.
If you can endure the harsh edges and mainly offer organization customers, GHL provides affordable value– but guarantee you evaluate email deliverability prior to completely devoting.
Right here’s one essential consideration:
If you’re committing to it, be prepared to spend extra cash on a separate email marketing software as a result of deliverability issues and bugs.