GoHighLevel placements itself as an extensive marketing and sales collection developed specifically for digital agencies. It packages together CRM capacities, email campaigns, program hosting, and automation process right into one plan. The core pledge? Replace your scattered toolkit with a single platform that handles customer interaction and service procedures throughout GoHighLevel Call Tracking
I have actually constantly gravitated toward unified systems for digital commerce.
That’s specifically why tools like ClickFunnels captured my focus years back.
Yet we’re currently in 2026, and the landscape has actually moved dramatically.
After spending significant time inside GoHighLevel, I assume you need to hear what I found firsthand.
We’ll also analyze just how it measures up versus contending systems.
By doing this, you can make a purchasing choice you’ll feel great concerning long-term.
The Elements of GoHighLevel That Thrilled Me
Consolidated Solution: GoHighLevel merges essential sales and marketing abilities, eliminating the demand for numerous different subscriptions.
Text Messaging Functionality: Bidirectional SMS interaction offers more powerful engagement than conventional email techniques.
Powerful CRM System: The get in touch with administration features rival what you ‘d find in ActiveCampaign or ClickFunnels.
Advanced Automation: Superb workflow capabilities for segmenting audiences, taking care of get in touches with, and building personalized processes.
Affordable Pricing Structure: Month-to-month plans ranging from ninety-seven to 2 hundred ninety-seven bucks contend favorably with Kajabi and ClickFunnels alternatives that usually begin above one hundred fifty dollars monthly. Nevertheless, email expenditures can collect swiftly, which I’ll resolve quickly.
Integration Capabilities: Suitable with Zapier, email platforms, and messaging solutions.
The Unsatisfactory Aspects of GoHighLevel
Complicated User interface: The interface felt counterintuitive, with arrangement alternatives spread throughout the platform and straightforward tasks like funnel editing and enhancing requiring unnecessarily complex steps.
Email Broadcast Expenditures Escalate: You’re charged one cent per email message, suggesting a checklist of thirty thousand clients might push your monthly costs beyond three hundred bucks. Integrated with excess charges and third-party integration demands like Mailgun, actual month-to-month costs climbed to somewhere in between four hundred seventy-five and six hundred twenty-five dollars.
Integrity Troubles: Several individuals have documented major automation breakdowns, including emails being supplied to wrong receivers or sent out numerous times to the same person.
Email Distribution Obstacles: Their email framework relies on Mailgun, and countless customers transitioning from various other email marketing systems to GoHighLevel experienced substantial decreases in deliverability rates. This stands for a vital weak point that can at some point push you toward alternate remedies.
Generalist Method: While automation features are robust, competitors give better deepness in program production and community structure features. That said, Kajabi bills one hundred forty-nine bucks or more monthly for hosting greater than three items.
My Bottom Line Analysis
GoHighLevel supplies a capable unified system for marketing, sales, and client relationship management at a sensible base cost point.
But allow’s get real about something crucial.
The majority of individuals see it primarily as a CRM or funnel builder instead of an email-focused platform.
Countless individuals constantly report deliverability problems with the email features, so factor that in if email marketing stands for a core part of your approach.
Those shock email sending fees have actually blindsided several customers as well.
The platform really stands out for agencies curious about marketing marketing services. With white-labeling capacities, unlimited sub-accounts on costs rates, and detailed customer monitoring devices, it’s architected specifically for agency growth and scaling.
Comprehending GoHighLevel’s Core Purpose
GoHighLevel aspires to serve as a comprehensive platform addressing most electronic sales and marketing needs for your agency.
The platform includes email marketing capabilities, training course production tools, workflow automation, CRM capability, web site structure, landing page creation, and extra features.
Its specified purpose is replacing every other tool currently in your pile, and the company makes no apologies regarding that aspiration.
Consider this situation:
GoHighLevel declares it can alternative to systems like Mailchimp, Calendly, WordPress, Kajabi, ActiveCampaign, Zapier, and many other solutions.
What makes GHL unique contrasted to comparable systems like ClickFunnels and Kajabi is its positioning as a solution for marketing agencies and software resellers.
The pricing shows up reasonable initially glance: ninety-seven dollars and 2 hundred ninety-seven bucks month-to-month.
Yet is that the full image? Allow’s examine additionally.
Browsing the GoHighLevel User Interface
The GoHighLevel control panel offers a tidy and relatively instinctive format that appears welcoming originally.
Nonetheless, most of individuals encounter difficulties with the chaotic interface and senseless company of features.
As an example:
The platform utilizes 3 unique setups panels for managing different arrangement aspects– general setups, private settings, and item setups GoHighLevel Call Tracking
Bizarrely, the web links to these essential setups are placed on contrary sides of the display, creating unnecessary complication and disappointment.
Even with additional information occupied, the control panel preserves a tidy and well-structured look.
I appreciate the capability to create multiple dashboards for arranging different records into separate views.
This function proves particularly beneficial when preserving various viewpoints for the account owner versus sub-accounts representing your clients.
As I discussed previously, GoHighLevel consists of many rough edges in regards to user interface and user experience, and the underlying codebase appears less than pristine.
Building Funnels in GoHighLevel
To build a client’s web site, develop landing pages, or develop a sales funnel within GoHighLevel, you must initially develop a sub-account by entering their details.
After completing this step, button to the newly developed sub-account, navigate to Websites, after that pick Funnels. Don’t fret if this really feels complicated– it took me several efforts prior to understanding the workflow.
HighLevel Funnels enables unlimited sales funnel development, unlike platforms such as Kajabi that enforce constraints.
In addition, there are greater than one thousand funnel templates offered to accelerate your first configuration.
Based upon my experience, you will not call for extensive proficiency to construct landing pages and sales funnels utilizing GoHighLevel.
You have the alternative to customize templates yourself or demand GoHighLevel to deal with modification for you.
I chose the self-customization route due to the fact that I intended to produce comprehensive, custom funnels from scratch using the drag-and-drop home builder. You merely include the consecutive actions.
I specifically value these capabilities:
GHL’s Pictures feature enables instantaneous funnel duplicating throughout accounts, conserving substantial setup time.
Reliable testing via rapid action duplication and split screening capability.
Real-time notifications about lead actions keep you notified without consistent hands-on checking.
I specifically value the multi-channel integration incorporating voice, SMS, and Facebook directly within funnels.
Visual pipeline management with automatic regulations for advancing leads enhances follow-up procedures.
To even more streamline movements, GHL offers a ClickFunnels import function for smooth funnel transfers.
Page and Site Construction
GoHighLevel allows web page creation from the ground up or template option for customization using the intuitive drag-and-drop builder.
You’re likewise cost-free to include prefabricated web page sections as wanted. Conversely, make use of personalized code to produce specialized functions.
The experience feels as smooth as Elementor for WordPress. Nevertheless, Elementor does offer somewhat much more, including:
A more comprehensive option of customized fonts and typography alternatives
Sophisticated message animations
Considerable widget library
Advanced background abilities like parallax scrolling and video clip backgrounds
Nonetheless, I think HighLevel will verify adequate for most of your clients.
The web pages incorporate straight with your GHL sales and marketing automation features, consisting of CRM, appointment scheduling, and email capture, nurturing, and pipeline management.
Exceptionally hassle-free functionality.
I additionally value the capacity to create “global areas” or web page areas that immediately populate when developing new web pages, conserving time and ensuring regular branding throughout. Another Elementor-like feature I value.
With Brand Boards located under Marketing, you can accomplish the same for message elements and other branding essentials.
The data page displays everything occurring on your sub-account’s website, including web page visits and sales conversions.
Email Marketing Capabilities
GoHighLevel’s email marketing harbors substantial covert expenditures. You’ll pay one cent per email beyond your plan’s allocation, which builds up quickly with bigger client lists. Numerous customers need third-party solutions like Mailgun for boosted deliverability, pressing real costs significantly past the promoted registration cost.
Currently relating to the features:
GoHighLevel enables email campaign and series development with triggers and automatic follow-up messages.
I value the ability to include trackable links in both emails and SMS messages, allowing you to monitor recipient activities and activate automatic interactions.
You can conserve, send, or schedule emails for optimum distribution times.
This verifies valuable for reaching your target market when they’re probably to open up messages.
Here’s where the situation weakens substantially.
GoHighLevel suggests Mailgun for bulk email sending out, recommending their LC solution might have reduced delivery prices.
Testing GoHighLevel’s email deliverability prior to full commitment is a good idea, as many customers have actually reported roughly thirty percent reduced shipment prices contrasted to their previous email marketing systems.
Currently, I heard there are over four hundred adjustable email templates offered on HighLevel. Despite comprehensive searches of the Template Library, I couldn’t situate them within a sub-account in Sub-Account Setting.
A good selection of templates appears when changing to Agency Mode.
You can include your custom-created templates, although this needs both hundred ninety-seven dollar regular monthly reseller plan.
Within a sub-account, I just discovered 6 standard templates and the option to create and conserve email templates from the ground up for reuse in various other projects.
Below’s what one template, called “Strategic Preparation,” appears like inside the GHL email style editor:
Not particularly outstanding, however not horrible either.
Nevertheless, I do appreciate that GHL incorporates workflow automation right into email marketing, incorporating:
Welcome and Thanks messages
Automated abandoned cart interactions
Follow-ups for lead nurturing, GoHighLevel Call Tracking
Split testing for conversion optimization, among other features.
Furthermore, real-time analytics supply insights right into email campaign performance. This assists you take advantage of possibilities or address potential problems as they arise.
The HighLevel CRM System
GoHighLevel’s CRM tool reminds me of ClickFunnels in its thoroughness.
GoHighLevel includes a customer portal enabling job development tracking and viewing previous communications.
The workflow automation feature helps improve tasks like contact monitoring, division, and lead improvement through your pipeline.
This represents a substantial benefit: GoHighLevel promotes engaging communications with leads through text, voicemail drops, and Facebook Messenger. This flexibility suggests getting in touch with various client sectors with their chosen communication channels.
Know, however– SMS fees use separately from the membership charge.
I also value the GoHighLevel Social Planner.
It allows you to develop, save, edit, routine, blog post, and assess social media sites web content throughout various networks.
It operates as a strong substitute for social networks scheduling devices like Barrier, SproutSocial, and Hootsuite– without extra prices.
Yet that’s not every little thing; the CRM device additionally provides numerous handy features:
Set up appointments directly within the system from the Calendars area.
Merge multi-channel interactions to support your clients’ favored interaction techniques and relationship-building methods.
Usage tags and clever lists to sector consumers for even more targeted campaigns.
Add considerable client data to every access under the Opportunity tab, giving clearer understanding of your leads, leads, and customers as they advance via your visual pipeline.
Advanced lead racking up assists focus on lead nurturing based upon their activities throughout your pipeline.
Now let’s review the key services and products you can sell utilizing GoHighLevel
Products You Can Offer With GoHighLevel
Comparable to Kajabi, ClickFunnels, and Systeme, GHL sustains both small and thorough programs, total with memberships, neighborhoods, and relevant sources.
GHL also enables physical product sales utilizing e-commerce web pages, like Systeme. Nonetheless, dropshipping is not available.
GoHighLevel courses support various web content formats, including sound, video, and documents.
This suggests accommodating different learning designs and interesting a broader pupil base.
And also, it permits importing training courses from Kajabi, including much more adaptability to your program development initiatives.
In my experience, devoted on-line training course tools like Kajabi, LearnWorlds, and Thinkific offer a lot more advanced options. These include course trickling, social profiles, and advanced area structure and management devices. Nevertheless, GHL’s offerings will certainly be adequate for lots of makers.
GoHighLevel additionally offers program certifications and numerous repayment options, consisting of time payment plan and free courses.
You can conveniently connect your training courses to your area for fast gain access to and to enhance monetization potential.
What I particularly value is just how uncomplicated it is to integrate course items directly with your sales funnels and CRM for automated nurturing, lead scoring, conversions, follow-ups, and much more.
This is one of my preferred facets of Kajabi as well.
Reputation Management Features
On the internet rankings hold important significance, and GoHighLevel identifies this reality.
The platform automatically sends testimonial requests through text, email, and QR code complying with transactions.
This feature guarantees you don’t miss out on chances to construct trustworthiness and trust fund with your audience.
You can additionally check online reviews concerning your services or business, allowing appropriate feedbacks.
For instance, you can redirect negative comments to a personal type before public posting.
Additionally, you can pick who can leave remarks based upon their rating.
This approach encourages you to involve straight with customers to solve concerns without damaging your online reputation.
And also, GoHighLevel streamlines issues by allowing you to evaluate customer responses throughout various platforms– like Yext, Google My Business, and Facebook– straight from your GHL account. Pretty hassle-free performance.
Integration Alternatives
The platform sustains standard integration alternatives across payment processing, social media sites and Zapier.
Furthermore, the Application Industry, featuring both paid and totally free app assimilations, is accessible in Agency Mode for account owners along with for your clients in sub-account setting.
I found about 3 hundred fifty apps across numerous organization groups, including SMS and live conversation integrations, social networks, and marketing automation tools.
You can additionally integrate WhatsApp and Twilio for messaging, enable bidirectional syncing with various other CRMs, and manage consultations and scheduling with Google Schedule.
Plus, QuickBooks integration is readily available for monetary administration, to name a few choices.
The Reselling and SaaSpreneur Program
The reseller program stands for among GoHighLevel’s primary destinations.
Crucial note: You’ll require Agency Mode gain access to through the Reselling tab to utilize these features.
The Unlimited Plan at 2 hundred ninety-seven bucks monthly deals:
Total sub-account rebranding and personalization
Unlimited customer sub-accounts at no extra cost
API access for integrating outside tools
To resell these ready-to-deploy GHL sub-accounts at a markup, you’ll need both hundred ninety-seven dollar month-to-month Unlimited plan.
When you do this, you can also re-sell various other software program remedies to your consumers at a markup.
GoHighLevel calls for billing a minimum of ninety-seven dollars regular monthly for each and every client.
This implies you’ll need at least 5 customers restoring regular monthly to break even. Any type of added clients past that contribute directly to your income.
The tools you can market within your sub-accounts consist of core solutions like Google Ad Manager, WordPress, Discussion AI, and WhatsApp, plus loads of Industry apps such as AWeber, Continuous Contact, and Wrike.
To be successful with the GoHighLevel reseller program:
Include value to your sub-accounts by including:
Custom structures
Prefabricated pictures
Pre-built combinations
Automated workflows
Without these additions, clients might pick GoHighLevel straight as opposed to paying your premium.
The SaaS Mode includes white-label choices for:
iPhone application
Android application
Desktop application
These applications permit taking care of all social media, SMS, and email from one location.
Conversely, you can “gray-label” a mobile app to link your GHL leads without them requiring to return to your branded GHL pages.
In overall, these are three different mobile applications you can pick from based upon your goals.
However, you need to understand:
Resellers are in charge of customer support and disagreements; failure to fix issues can result in account discontinuation.
Resellers have to charge at the very least ninety-seven dollars month-to-month per sub-account, limiting pricing flexibility.
Marketing lifetime accessibility for a single cost is restricted without prior authorization.
Pricing Structure and Support Plans
I appreciate that HighLevel’s assistance is available directly from the dashboard via the Help and live chat switches.
When you sign up for a trial, you obtain open door to a welcome program, onboarding video tutorials, and a phone number for assistance. And yes, they really respond to telephone calls.
I did contact their technical assistance team for help with developing funnels and sites, which I had actually browsed extensively for. The feedback got here within twenty-four hours, and the follow-ups were exceptional. The assistance rep definitely showed deep understanding of the platform, which is always valuable.
Relating to layaway plan, there’s a durable Starter plan available for ninety-seven bucks, which includes unlimited calls, emails, products, funnels, and extra.
Still, you’ll likely intend to take into consideration upgrading to the two hundred ninety-seven buck regular monthly plan for detailed agency needs. With this plan, you can likewise market the GHL system as a SaaS.
For assistance, anticipate a vivid Facebook Group area, paid onboarding, and a done-for-you configuration choice likewise available for a fee.
There’s perpetual live chat readily available straight from your GHL control panel, together with valuable documents for self-service assistance.
Setup plans are available for an additional price, consisting of a two hundred ninety-seven dollar option for HIPAA conformity if that’s something you require.
You may assume the unlimited plan includes unlimited email functionality. Numerous customers have actually grumbled regarding unanticipated charge card costs for sending out emails from their web servers without clear transparency.
Verdict: GoHighLevel Call Tracking
GoHighLevel is a capable all-in-one platform for agencies looking for to consolidate their marketing pile with solid CRM and automation features.
Nevertheless, continue to be aware of its confusing user interface, potential email deliverability concerns, and added costs for email quantity.
If you can tolerate the rough sides and primarily serve business customers, GHL uses reasonable worth– yet ensure you test email deliverability before fully dedicating.
Below’s one crucial factor to consider:
If you’re dedicating to it, be prepared to spend extra money on a different email marketing software application because of deliverability problems and bugs.