GoHighLevel positions itself as an extensive marketing and sales collection developed specifically for electronic agencies. It bundles together CRM capabilities, email campaigns, course hosting, and automation process into one plan. The core guarantee? Change your spread toolkit with a solitary platform that takes care of customer interaction and organization operations throughout GoHighLevel Brand Boards
I’ve always gravitated toward combined platforms for electronic business.
That’s exactly why tools like ClickFunnels captured my attention years back.
But we’re now in 2026, and the landscape has actually shifted significantly.
After investing significant time inside GoHighLevel, I believe you require to hear what I discovered firsthand.
We’ll likewise analyze how it measures up against contending platforms.
In this manner, you can make a purchasing decision you’ll feel confident concerning lasting.
The Facets of GoHighLevel That Thrilled Me
Consolidated Remedy: GoHighLevel combines vital sales and marketing capacities, eliminating the demand for several different memberships.
Text Messaging Performance: Bidirectional SMS communication supplies stronger engagement than standard email approaches.
Effective CRM System: The get in touch with administration features rival what you ‘d locate in ActiveCampaign or ClickFunnels.
Innovative Automation: Outstanding workflow capabilities for segmenting audiences, managing contacts, and building custom processes.
Competitive Pricing Structure: Regular monthly plans varying from ninety-seven to two hundred ninety-seven bucks complete favorably with Kajabi and ClickFunnels alternatives that normally start above one hundred fifty dollars regular monthly. However, email costs can collect rapidly, which I’ll address soon.
Integration Capacities: Compatible with Zapier, email platforms, and messaging services.
The Disappointing Components of GoHighLevel
Complicated User interface: The interface felt counterproductive, with setup alternatives spread throughout the system and simple tasks like funnel editing and enhancing needing needlessly intricate steps.
Email Broadcast Expenditures Rise: You’re billed one cent per email message, indicating a checklist of thirty thousand customers could press your regular monthly expense past three hundred dollars. Combined with excess costs and third-party integration requirements like Mailgun, actual monthly prices reached somewhere between four hundred seventy-five and six hundred twenty-five dollars.
Reliability Problems: Several individuals have documented severe automation breakdowns, consisting of emails being delivered to incorrect receivers or sent out several times to the same person.
Email Shipment Challenges: Their email facilities depends upon Mailgun, and numerous customers transitioning from other email marketing platforms to GoHighLevel experienced considerable declines in deliverability rates. This represents a crucial weakness that could at some point press you towards alternate services.
Generalist Approach: While automation features are durable, competitors give better depth in program creation and neighborhood structure features. That said, Kajabi bills one hundred forty-nine bucks or more monthly for hosting more than 3 items.
My Bottom Line Evaluation
GoHighLevel offers a qualified unified system for marketing, sales, and client relationship administration at a reasonable base cost factor.
However allow’s get actual regarding something crucial.
The majority of individuals view it mainly as a CRM or funnel builder as opposed to an email-focused system.
Numerous customers regularly report deliverability issues with the email features, so variable that in if email marketing stands for a core element of your approach.
Those shock email sending out costs have blindsided many users also.
The system absolutely stands out for agencies thinking about marketing marketing services. With white-labeling capabilities, unlimited sub-accounts on premium tiers, and comprehensive client administration devices, it’s architected specifically for agency development and scaling.
Recognizing GoHighLevel’s Core Purpose
GoHighLevel aspires to serve as an all-inclusive platform attending to most digital sales and marketing demands for your agency.
The system consists of email marketing capacities, training course creation devices, workflow automation, CRM capability, internet site structure, landing page creation, and added features.
Its specified purpose is replacing every other tool currently in your stack, and the company makes no apologies about that ambition.
Consider this situation:
GoHighLevel claims it can alternative to platforms like Mailchimp, Calendly, WordPress, Kajabi, ActiveCampaign, Zapier, and various various other solutions.
What makes GHL unique contrasted to similar systems like ClickFunnels and Kajabi is its positioning as a solution for marketing agencies and software resellers.
The pricing shows up sensible in the beginning glance: ninety-seven dollars and two hundred ninety-seven dollars monthly.
However is that the full picture? Allow’s investigate better.
Browsing the GoHighLevel User Interface
The GoHighLevel dashboard offers a clean and relatively user-friendly design that appears welcoming originally.
Nevertheless, most of customers encounter difficulties with the chaotic interface and not logical organization of features.
As an example:
The platform utilizes three distinctive setups panels for taking care of various setup elements– general settings, specific settings, and product setups GoHighLevel Brand Boards
Bizarrely, the links to these vital settings are positioned on contrary sides of the screen, developing unnecessary confusion and irritation.
Despite having extra information populated, the dashboard preserves a clean and well-structured look.
I appreciate the capability to produce several control panels for organizing various records into different views.
This attribute confirms specifically valuable when maintaining various perspectives for the account owner versus sub-accounts representing your consumers.
As I pointed out earlier, GoHighLevel consists of many rough edges in regards to interface and individual experience, and the underlying codebase appears less than beautiful.
Building Funnels in GoHighLevel
To create a customer’s website, establish landing pages, or develop a sales funnel within GoHighLevel, you should first establish a sub-account by entering their info.
After completing this step, switch to the recently created sub-account, browse to Sites, then pick Funnels. Do not stress if this really feels complex– it took me a number of efforts prior to recognizing the workflow.
HighLevel Funnels enables unlimited sales funnel production, unlike platforms such as Kajabi that enforce constraints.
Furthermore, there are greater than one thousand funnel templates available to accelerate your first configuration.
Based upon my experience, you will not need comprehensive competence to construct landing pages and sales funnels making use of GoHighLevel.
You have the choice to personalize templates yourself or request GoHighLevel to manage personalization for you.
I selected the self-customization path due to the fact that I wished to develop comprehensive, custom funnels from the ground up making use of the drag-and-drop home builder. You simply add the consecutive actions.
I especially worth these abilities:
GHL’s Snapshots include allows immediate funnel duplicating across accounts, saving substantial arrangement time.
Reliable testing with fast action replication and split screening functionality.
Real-time alerts about lead activities maintain you notified without continuous manual monitoring.
I specifically value the multi-channel integration including voice, SMS, and Facebook directly within funnels.
Aesthetic pipeline management with computerized regulations for advancing leads streamlines follow-up procedures.
To even more simplify movements, GHL offers a ClickFunnels import attribute for seamless funnel transfers.
Page and Site Construction
GoHighLevel allows page creation from the ground up or template choice for personalization using the instinctive drag-and-drop home builder.
You’re likewise cost-free to integrate prefabricated web page areas as wanted. Additionally, utilize custom-made code to develop customized features.
The experience feels as smooth as Elementor for WordPress. However, Elementor does supply slightly much more, consisting of:
A wider selection of personalized typefaces and typography alternatives
Sophisticated text computer animations
Considerable widget collection
Advanced background abilities like parallax scrolling and video clip histories
However, I think HighLevel will certainly confirm adequate for most of your clients.
The web pages integrate straight with your GHL sales and marketing automation features, including CRM, appointment scheduling, and email capture, nurturing, and pipeline management.
Very practical performance.
I also value the capability to produce “international areas” or web page sections that immediately occupy when producing new web pages, saving time and making sure regular branding throughout. One more Elementor-like function I value.
With Brand Boards located under Marketing, you can accomplish the very same for message components and various other branding fundamentals.
The data web page presents everything occurring on your sub-account’s website, including page visits and sales conversions.
Email Marketing Capabilities
GoHighLevel’s email marketing nurtures considerable hidden expenses. You’ll pay one cent per email past your plan’s allocation, which builds up quickly with larger client lists. Lots of customers need third-party services like Mailgun for enhanced deliverability, pressing actual expenses considerably beyond the marketed subscription cost.
Now relating to the features:
GoHighLevel enables email campaign and sequence creation with triggers and automated follow-up messages.
I value the ability to add trackable links in both emails and SMS messages, enabling you to monitor recipient activities and trigger automatic communications.
You can save, send out, or schedule emails for ideal shipment times.
This shows useful for reaching your target market when they’re most likely to open messages.
Here’s where the scenario weakens substantially.
GoHighLevel advises Mailgun for bulk email sending out, suggesting their LC solution might have lower shipment rates.
Testing GoHighLevel’s email deliverability prior to complete commitment is recommended, as numerous users have actually reported around thirty percent lower shipment rates contrasted to their previous email marketing systems.
Now, I listened to there are over four hundred personalized email templates readily available on HighLevel. Regardless of comprehensive searches of the Template Collection, I couldn’t situate them within a sub-account in Sub-Account Mode.
A respectable range of templates appears when changing to Agency Mode.
You can include your custom-created templates, although this needs both hundred ninety-seven buck monthly reseller plan.
Within a sub-account, I just located 6 basic templates and the alternative to develop and save email templates from the ground up for reuse in other projects.
Here’s what one template, called “Strategic Planning,” appears like inside the GHL email style editor:
Not particularly remarkable, however not awful either.
Nevertheless, I do value that GHL integrates workflow automation right into email marketing, including:
Invite and Thank You messages
Automated abandoned cart communications
Follow-ups for lead nurturing, GoHighLevel Brand Boards
Split testing for conversion optimization, to name a few features.
In addition, real-time analytics deliver understandings into email campaign efficiency. This helps you capitalize on possibilities or address prospective troubles as they emerge.
The HighLevel CRM System
GoHighLevel’s CRM tool reminds me of ClickFunnels in its thoroughness.
GoHighLevel consists of a client portal enabling project progress monitoring and checking out past interactions.
The workflow automation attribute assists improve tasks like call management, division, and lead advancement with your pipeline.
This stands for a substantial benefit: GoHighLevel facilitates interesting interactions with leads through text, voicemail drops, and Facebook Carrier. This flexibility indicates connecting with various customer segments via their favored communication channels.
Realize, though– SMS fees use individually from the registration fee.
I also value the GoHighLevel Social Planner.
It allows you to produce, save, edit, routine, article, and assess social media content throughout numerous networks.
It works as a solid substitute for social media sites scheduling tools like Buffer, SproutSocial, and Hootsuite– without added prices.
Yet that’s not every little thing; the CRM tool also supplies several handy features:
Schedule visits straight within the system from the Calendars section.
Merge multi-channel communications to support your clients’ preferred interaction approaches and relationship-building methods.
Use tags and smart listings to section clients for more targeted projects.
Add substantial client information to every entry under the Possibility tab, offering more clear understanding of your leads, leads, and clients as they advance with your visual pipeline.
Advanced lead scoring aids prioritize lead nurturing based on their actions throughout your pipeline.
Now allow’s discuss the vital product or services you can sell utilizing GoHighLevel
Products You Can Market Via GoHighLevel
Comparable to Kajabi, ClickFunnels, and Systeme, GHL supports both tiny and extensive training courses, total with memberships, neighborhoods, and relevant resources.
GHL additionally makes it possible for physical item sales utilizing e-commerce web pages, like Systeme. However, dropshipping is not available.
GoHighLevel courses support various content styles, consisting of sound, video, and papers.
This implies fitting different knowing styles and appealing to a more comprehensive student base.
And also, it allows importing courses from Kajabi, including a lot more flexibility to your training course creation initiatives.
In my experience, committed on the internet course devices like Kajabi, LearnWorlds, and Thinkific offer a lot more sophisticated options. These consist of training course dripping, social profiles, and progressed community building and monitoring tools. Nonetheless, GHL’s offerings will be adequate for many creators.
GoHighLevel additionally provides program certifications and various repayment choices, including installment plans and free courses.
You can conveniently connect your training courses to your area for quick accessibility and to boost monetization potential.
What I particularly value is just how simple it is to incorporate course items directly with your sales funnels and CRM for computerized nurturing, lead racking up, conversions, follow-ups, and a lot more.
This is one of my favorite aspects of Kajabi too.
Reputation Management Features
Online rankings hold critical relevance, and GoHighLevel recognizes this truth.
The system immediately sends out evaluation demands using SMS, email, and QR code following deals.
This attribute guarantees you do not miss out on opportunities to construct credibility and count on with your audience.
You can also check on-line testimonials concerning your services or business, allowing appropriate feedbacks.
As an example, you can reroute adverse feedback to an exclusive kind before public posting.
Conversely, you can choose that can leave remarks based on their rating.
This technique encourages you to engage straight with clients to settle problems without harming your track record.
Plus, GoHighLevel simplifies issues by enabling you to examine customer responses across numerous platforms– like Yext, Google My Business, and Facebook– directly from your GHL account. Pretty practical functionality.
Integration Choices
The platform supports typical integration options across settlement processing, social media and Zapier.
In addition, the App Industry, including both paid and totally free app combinations, is accessible in Agency Mode for account owners in addition to for your clients in sub-account setting.
I found roughly 3 hundred fifty applications throughout different company groups, including SMS and live conversation combinations, social media, and marketing automation devices.
You can additionally incorporate WhatsApp and Twilio for messaging, allow bidirectional syncing with various other CRMs, and manage visits and organizing with Google Calendar.
And also, QuickBooks integration is available for monetary management, to name a few alternatives.
The Reselling and SaaSpreneur Program
The reseller program stands for one of GoHighLevel’s primary destinations.
Crucial note: You’ll need Agency Mode access with the Reselling tab to use these features.
The Unlimited Plan at two hundred ninety-seven bucks regular monthly deals:
Total sub-account rebranding and modification
Unlimited customer sub-accounts at no additional expense
API gain access to for incorporating outside devices
To market these ready-to-deploy GHL sub-accounts at a markup, you’ll need both hundred ninety-seven dollar month-to-month Unlimited plan.
When you do this, you can additionally re-sell other software program remedies to your consumers at a markup.
GoHighLevel requires billing a minimum of ninety-seven dollars regular monthly for each client.
This means you’ll require a minimum of five customers restoring monthly to recover cost. Any type of additional customers past that contribute straight to your revenue.
The devices you can resell within your sub-accounts consist of core services like Google Ad Manager, WordPress, Conversation AI, and WhatsApp, plus dozens of Market apps such as AWeber, Consistent Contact, and Wrike.
To succeed with the GoHighLevel reseller program:
Add worth to your sub-accounts by including:
Custom-made frameworks
Ready-made photos
Pre-built assimilations
Automated workflows
Without these enhancements, clients could select GoHighLevel directly as opposed to paying your premium.
The SaaS Mode consists of white-label choices for:
apple iphone application
Android application
Desktop application
These apps allow managing all social networks, SMS, and email from one area.
Additionally, you can “gray-label” a mobile app to attach your GHL leads without them requiring to go back to your well-known GHL pages.
In total, these are 3 different mobile applications you can choose from based upon your objectives.
However, you need to understand:
Resellers are responsible for client support and disagreements; failure to resolve concerns can cause account termination.
Resellers need to charge at the very least ninety-seven bucks regular monthly per sub-account, restricting pricing versatility.
Marketing life time access for an one-time charge is restricted without prior authorization.
Pricing Structure and Support Plans
I appreciate that HighLevel’s assistance is offered directly from the control panel via the Assistance and live conversation buttons.
When you register for a test, you get free access to a welcome program, onboarding video clip tutorials, and a phone number for assistance. And yes, they really address phone calls.
I did contact their technical assistance team for assistance with producing funnels and internet sites, which I had actually browsed thoroughly for. The feedback got here within twenty-four hours, and the follow-ups were exceptional. The assistance rep definitely demonstrated deep knowledge of the platform, which is always beneficial.
Concerning payment plans, there’s a robust Starter plan readily available for ninety-seven bucks, that includes unlimited contacts, emails, items, funnels, and much more.
Still, you’ll likely wish to consider updating to the two hundred ninety-seven dollar monthly plan for comprehensive agency demands. With this strategy, you can additionally market the GHL system as a SaaS.
For support, expect a dynamic Facebook Group community, paid onboarding, and a done-for-you setup alternative also readily available for a cost.
There’s 24/7 online conversation offered straight from your GHL control panel, in addition to handy documentation for self-service support.
Setup plans are readily available for an additional expense, consisting of a two hundred ninety-seven dollar alternative for HIPAA conformity if that’s something you need.
You may assume the unlimited plan includes unlimited email functionality. Numerous users have actually whined about unexpected credit card charges for sending out emails from their web servers without clear openness.
Final thought: GoHighLevel Brand Boards
GoHighLevel is a capable all-in-one platform for agencies seeking to settle their marketing stack with strong CRM and automation features.
However, continue to be familiar with its confusing interface, possible email deliverability problems, and added expenses for email quantity.
If you can tolerate the rough edges and primarily serve service customers, GHL uses sensible value– however ensure you examine email deliverability prior to completely dedicating.
Here’s one important consideration:
If you’re devoting to it, be prepared to spend additional cash on a different email marketing software program because of deliverability concerns and pests.