GoHighLevel settings itself as a thorough marketing and sales suite constructed particularly for electronic agencies. It packages together CRM capabilities, email campaigns, training course hosting, and automation workflows right into one package. The core guarantee? Change your scattered toolkit with a single system that takes care of customer engagement and company procedures from start to finish GoHighLevel Better Business Bureau
I’ve always inclined merged systems for digital commerce.
That’s specifically why devices like ClickFunnels captured my attention years ago.
Yet we’re currently in 2026, and the landscape has actually changed dramatically.
After investing substantial time inside GoHighLevel, I assume you require to hear what I uncovered firsthand.
We’ll likewise take a look at just how it measures up versus completing platforms.
This way, you can make a purchasing choice you’ll feel great regarding lasting.
The Aspects of GoHighLevel That Impressed Me
Consolidated Solution: GoHighLevel merges vital sales and marketing capabilities, getting rid of the demand for multiple different memberships.
Text Messaging Capability: Bidirectional SMS communication provides more powerful engagement than traditional email approaches.
Powerful CRM System: The call administration features rival what you ‘d locate in ActiveCampaign or ClickFunnels.
Innovative Automation: Excellent workflow capabilities for segmenting target markets, handling contacts, and building customized procedures.
Competitive Pricing Framework: Month-to-month plans varying from ninety-seven to 2 hundred ninety-seven bucks complete favorably with Kajabi and ClickFunnels options that normally start over one hundred fifty dollars monthly. Nonetheless, email expenditures can accumulate promptly, which I’ll resolve soon.
Integration Abilities: Compatible with Zapier, email systems, and messaging services.
The Disappointing Elements of GoHighLevel
Complex Interface: The interface really felt counterproductive, with setup alternatives scattered throughout the platform and simple tasks like funnel editing calling for needlessly complex steps.
Email Broadcast Expenditures Escalate: You’re charged one cent per email message, meaning a listing of thirty thousand customers might push your month-to-month costs past three hundred bucks. Incorporated with overage charges and third-party integration needs like Mailgun, real month-to-month prices reached someplace in between four hundred seventy-five and six hundred twenty-five dollars.
Integrity Troubles: Numerous users have documented significant automation malfunctions, including emails being supplied to wrong receivers or sent out multiple times to the same individual.
Email Distribution Obstacles: Their email facilities depends on Mailgun, and countless customers transitioning from various other email marketing platforms to GoHighLevel experienced significant decreases in deliverability rates. This represents an essential weakness that might at some point push you toward alternative solutions.
Generalist Approach: While automation features are durable, rivals provide better deepness in course creation and neighborhood structure features. That stated, Kajabi charges one hundred forty-nine bucks or even more monthly for hosting more than 3 items.
My Profits Analysis
GoHighLevel gives a capable unified platform for marketing, sales, and client relationship monitoring at an affordable base rate point.
However let’s get actual regarding something crucial.
The majority of users view it mainly as a CRM or funnel builder rather than an email-focused system.
Countless individuals regularly report deliverability problems with the email features, so variable that in if email marketing represents a core component of your strategy.
Those surprise email sending fees have blindsided many customers also.
The system genuinely stands out for agencies interested in re-selling marketing services. With white-labeling capacities, unlimited sub-accounts on costs tiers, and thorough customer monitoring devices, it’s architected particularly for agency development and scaling.
Recognizing GoHighLevel’s Core Objective
GoHighLevel desires serve as an all-encompassing system dealing with most electronic sales and marketing needs for your agency.
The platform consists of email marketing capacities, training course development tools, workflow automation, CRM functionality, internet site building, landing page creation, and additional features.
Its specified goal is changing every other tool presently in your pile, and the firm makes no apologies regarding that passion.
Consider this circumstance:
GoHighLevel asserts it can alternative to systems like Mailchimp, Calendly, WordPress, Kajabi, ActiveCampaign, Zapier, and countless various other services.
What makes GHL distinctive contrasted to comparable platforms like ClickFunnels and Kajabi is its positioning as a remedy for marketing agencies and software program resellers.
The pricing appears sensible at first glance: ninety-seven dollars and two hundred ninety-seven dollars monthly.
However is that the complete picture? Let’s check out further.
Navigating the GoHighLevel User Interface
The GoHighLevel dashboard presents a clean and seemingly user-friendly design that shows up inviting at first.
Nonetheless, most of individuals encounter difficulties with the chaotic interface and illogical organization of features.
For instance:
The platform employs three unique settings panels for managing different setup facets– overall settings, private settings, and item setups GoHighLevel Better Business Bureau
Bizarrely, the web links to these important settings are placed on opposite sides of the screen, developing unneeded confusion and disappointment.
Despite additional information populated, the dashboard preserves a tidy and well-structured appearance.
I value the capability to create multiple control panels for arranging different records right into different views.
This function shows particularly beneficial when maintaining various perspectives for the account owner versus sub-accounts representing your clients.
As I mentioned earlier, GoHighLevel has countless rough edges in terms of interface and customer experience, and the underlying codebase appears less than excellent.
Building Funnels in GoHighLevel
To build a client’s web site, create landing pages, or create a sales funnel within GoHighLevel, you must first develop a sub-account by entering their information.
After completing this action, button to the recently created sub-account, browse to Websites, after that pick Funnels. Do not stress if this feels complex– it took me several attempts prior to recognizing the workflow.
HighLevel Funnels enables unlimited sales funnel creation, unlike systems such as Kajabi that impose restrictions.
In addition, there are greater than one thousand funnel templates offered to accelerate your first setup.
Based on my experience, you won’t call for substantial competence to build landing pages and sales funnels using GoHighLevel.
You have the choice to personalize templates yourself or request GoHighLevel to manage customization for you.
I picked the self-customization path since I wanted to create comprehensive, custom funnels from the ground up making use of the drag-and-drop home builder. You just add the sequential steps.
I particularly value these abilities:
GHL’s Snapshots feature allows instantaneous funnel duplicating throughout accounts, saving considerable setup time.
Reliable testing via rapid step duplication and split screening functionality.
Real-time notices about lead activities maintain you informed without continuous hand-operated checking.
I specifically appreciate the multi-channel integration incorporating voice, SMS, and Facebook directly within funnels.
Aesthetic pipeline management with automatic rules for progressing leads improves follow-up procedures.
To further streamline migrations, GHL gives a ClickFunnels import feature for seamless funnel transfers.
Web Page and Site Building
GoHighLevel enables web page creation from scratch or template choice for modification using the intuitive drag-and-drop building contractor.
You’re likewise cost-free to incorporate prefabricated web page areas as desired. Additionally, make use of personalized code to create specialized features.
The experience really feels as smooth as Elementor for WordPress. Nevertheless, Elementor does provide slightly a lot more, consisting of:
A more comprehensive choice of personalized typefaces and typography alternatives
Sophisticated message computer animations
Extensive widget collection
Advanced background abilities like parallax scrolling and video backgrounds
Nevertheless, I think HighLevel will show sufficient for most of your clients.
The pages integrate directly with your GHL sales and marketing automation features, including CRM, appointment scheduling, and email capture, nurturing, and pipeline management.
Exceptionally hassle-free performance.
I also value the capacity to produce “international sections” or web page sections that automatically inhabit when creating brand-new pages, conserving time and guaranteeing regular branding throughout. Another Elementor-like function I value.
With Brand Boards discovered under Marketing, you can complete the exact same for message components and various other branding basics.
The stats web page presents everything happening on your sub-account’s internet site, consisting of page sees and sales conversions.
Email Marketing Capabilities
GoHighLevel’s email marketing nurtures substantial concealed expenses. You’ll pay one cent per email past your plan’s allocation, which builds up swiftly with larger client checklists. Lots of customers need third-party services like Mailgun for improved deliverability, pushing real costs considerably past the promoted membership price.
Now pertaining to the features:
GoHighLevel allows email campaign and series creation with triggers and automated follow-up messages.
I appreciate the ability to add trackable web links in both emails and SMS messages, allowing you to monitor recipient activities and activate computerized interactions.
You can conserve, send out, or schedule emails for ideal shipment times.
This confirms important for reaching your target market when they’re most likely to open up messages.
Here’s where the scenario wears away considerably.
GoHighLevel advises Mailgun for mass email sending out, recommending their LC service may have reduced shipment rates.
Checking GoHighLevel’s email deliverability prior to full commitment is a good idea, as numerous individuals have actually reported around thirty percent reduced shipment rates compared to their previous email marketing systems.
Now, I heard there more than four hundred personalized email templates available on HighLevel. In spite of thorough searches of the Template Collection, I couldn’t locate them within a sub-account in Sub-Account Setting.
A good variety of templates shows up when switching to Agency Mode.
You can add your custom-created templates, although this requires both hundred ninety-seven buck monthly reseller plan.
Within a sub-account, I just found 6 standard templates and the option to produce and conserve email templates from scratch for reuse in other campaigns.
Below’s what one template, called “Strategic Planning,” looks like inside the GHL email design editor:
Not particularly outstanding, yet not awful either.
Nonetheless, I do value that GHL incorporates workflow automation right into email marketing, including:
Welcome and Thanks messages
Automated abandoned cart interactions
Follow-ups for lead nurturing, GoHighLevel Better Business Bureau
Split screening for conversion optimization, to name a few features.
In addition, real-time analytics supply understandings right into email campaign performance. This aids you profit from possibilities or address potential issues as they arise.
The HighLevel CRM System
GoHighLevel’s CRM tool reminds me of ClickFunnels in its thoroughness.
GoHighLevel includes a client portal allowing task development monitoring and seeing past communications.
The workflow automation attribute aids simplify tasks like contact management, division, and lead development with your pipeline.
This stands for a substantial benefit: GoHighLevel promotes engaging interactions with leads through text messages, voicemail declines, and Facebook Carrier. This versatility suggests connecting with various customer segments with their favored communication channels.
Be aware, however– SMS charges use independently from the registration charge.
I additionally value the GoHighLevel Social Planner.
It allows you to produce, conserve, modify, schedule, blog post, and evaluate social media sites web content across different networks.
It works as a solid replacement for social media sites scheduling devices like Barrier, SproutSocial, and Hootsuite– without additional prices.
However that’s not whatever; the CRM device additionally offers numerous practical features:
Set up consultations straight within the platform from the Calendars area.
Combine multi-channel communications to support your customers’ preferred communication techniques and relationship-building methods.
Usage tags and smart listings to sector consumers for more targeted projects.
Add comprehensive consumer data to every access under the Opportunity tab, giving more clear understanding of your leads, leads, and clients as they proceed with your visual pipeline.
Advanced lead scoring helps focus on lead nurturing based on their actions throughout your pipeline.
Currently allow’s talk about the key product or services you can market making use of GoHighLevel
Products You Can Sell Via GoHighLevel
Comparable to Kajabi, ClickFunnels, and Systeme, GHL supports both tiny and thorough courses, complete with memberships, communities, and relevant sources.
GHL likewise enables physical product sales making use of shopping pages, like Systeme. Nonetheless, dropshipping is not available.
GoHighLevel training courses sustain various content layouts, consisting of sound, video clip, and documents.
This means suiting different understanding styles and attracting a broader student base.
Plus, it enables importing programs from Kajabi, including much more flexibility to your course creation efforts.
In my experience, dedicated on-line program tools like Kajabi, LearnWorlds, and Thinkific provide much more innovative alternatives. These consist of course trickling, social accounts, and advanced neighborhood building and management devices. Nevertheless, GHL’s offerings will be adequate for numerous developers.
GoHighLevel also offers program certifications and different payment options, including time payment plan and free courses.
You can easily link your programs to your community for quick access and to boost money making possibility.
What I particularly appreciate is how straightforward it is to integrate course products straight with your sales funnels and CRM for automatic nurturing, lead racking up, conversions, follow-ups, and more.
This is among my preferred elements of Kajabi as well.
Reputation Management Features
On the internet rankings hold critical significance, and GoHighLevel recognizes this fact.
The system automatically sends evaluation demands using text, email, and QR code following transactions.
This feature guarantees you do not miss chances to build reputation and count on with your audience.
You can also keep track of on-line reviews regarding your solutions or service, enabling ideal reactions.
For example, you can reroute negative feedback to a private kind prior to public publishing.
Conversely, you can choose who can leave comments based on their ranking.
This method equips you to involve straight with clients to solve concerns without harming your track record.
And also, GoHighLevel simplifies matters by enabling you to review customer comments across various platforms– like Yext, Google My Company, and Facebook– straight from your GHL account. Pretty hassle-free functionality.
Integration Choices
The system sustains standard integration choices across payment processing, social media and Zapier.
In addition, the App Marketplace, featuring both paid and free app combinations, is accessible in Agency Mode for account proprietors as well as for your clients in sub-account setting.
I located about 3 hundred fifty apps throughout numerous company groups, including SMS and live chat combinations, social media sites, and marketing automation devices.
You can also integrate WhatsApp and Twilio for messaging, enable bidirectional syncing with other CRMs, and manage consultations and organizing with Google Schedule.
Plus, QuickBooks integration is readily available for economic management, to name a few choices.
The Reselling and SaaSpreneur Program
The reseller program represents among GoHighLevel’s primary tourist attractions.
Essential note: You’ll require Agency Mode gain access to through the Reselling tab to use these features.
The Unlimited Plan at two hundred ninety-seven bucks monthly offers:
Complete sub-account rebranding and personalization
Unlimited client sub-accounts at no added price
API gain access to for integrating external devices
To re-sell these ready-to-deploy GHL sub-accounts at a markup, you’ll need the two hundred ninety-seven dollar month-to-month Unlimited plan.
When you do this, you can also re-sell other software application solutions to your clients at a markup.
GoHighLevel calls for billing a minimum of ninety-seven dollars regular monthly for every client.
This implies you’ll require at least five customers renewing monthly to recover cost. Any type of extra customers past that contribute directly to your profits.
The tools you can resell within your sub-accounts consist of core services like Google Ad Manager, WordPress, Discussion AI, and WhatsApp, plus dozens of Industry applications such as AWeber, Constant Call, and Wrike.
To be successful with the GoHighLevel reseller program:
Include worth to your sub-accounts by including:
Custom-made structures
Ready-made snapshots
Pre-built assimilations
Automated process
Without these additions, customers may pick GoHighLevel straight instead of paying your premium.
The SaaS Setting includes white-label choices for:
apple iphone application
Android application
Desktop application
These applications permit handling all social media, SMS, and email from one place.
Alternatively, you can “gray-label” a mobile app to attach your GHL leads without them requiring to go back to your top quality GHL pages.
In total, these are three various mobile applications you can choose from based on your purposes.
However, you need to recognize:
Resellers are accountable for client support and disputes; failure to solve problems can result in account discontinuation.
Resellers have to bill at the very least ninety-seven bucks monthly per sub-account, restricting pricing versatility.
Selling lifetime accessibility for a single fee is prohibited without previous authorization.
Pricing Structure and Support Plans
I appreciate that HighLevel’s assistance is readily available straight from the dashboard through the Aid and live conversation buttons.
Once you register for a trial, you gain open door to a welcome training course, onboarding video clip tutorials, and a contact number for support. And indeed, they in fact answer phone calls.
I did contact their technological support team for aid with producing funnels and sites, which I had searched thoroughly for. The reaction showed up within twenty-four hours, and the follow-ups were excellent. The support agent definitely demonstrated deep expertise of the platform, which is always valuable.
Relating to layaway plan, there’s a durable Starter plan available for ninety-seven bucks, that includes unlimited contacts, emails, items, funnels, and extra.
Still, you’ll likely intend to consider upgrading to both hundred ninety-seven dollar regular monthly plan for comprehensive agency needs. With this strategy, you can additionally re-sell the GHL platform as a SaaS.
For support, anticipate a lively Facebook Group area, paid onboarding, and a done-for-you configuration alternative likewise readily available for a charge.
There’s 24/7 real-time chat readily available straight from your GHL dashboard, in addition to practical paperwork for self-service assistance.
Configuration plans are available for an added cost, consisting of a 2 hundred ninety-seven dollar alternative for HIPAA compliance if that’s something you need.
You might think the unlimited plan includes unlimited email functionality. Numerous individuals have grumbled concerning unforeseen credit card fees for sending out emails from their servers without clear openness.
Verdict: GoHighLevel Better Business Bureau
GoHighLevel is a qualified all-in-one platform for agencies looking for to consolidate their marketing stack with strong CRM and automation features.
However, stay knowledgeable about its clunky interface, prospective email deliverability concerns, and added expenses for email quantity.
If you can tolerate the harsh sides and mostly offer company clients, GHL provides sensible value– yet ensure you evaluate email deliverability prior to totally devoting.
Below’s one essential factor to consider:
If you’re committing to it, be prepared to spend additional cash on a separate email marketing software due to deliverability issues and insects.