GoHighLevel settings itself as a detailed marketing and sales collection built specifically for electronic agencies. It packages with each other CRM capabilities, email campaigns, course hosting, and automation operations into one bundle. The core pledge? Change your scattered toolkit with a single platform that deals with client engagement and organization operations throughout GoHighLevel Barber Shop Playbook
I’ve constantly inclined unified systems for digital commerce.
That’s exactly why devices like ClickFunnels caught my focus years back.
But we’re currently in 2026, and the landscape has shifted substantially.
After spending substantial time inside GoHighLevel, I assume you need to hear what I discovered firsthand.
We’ll additionally take a look at how it measures up against completing systems.
By doing this, you can make a purchasing choice you’ll feel great regarding long-lasting.
The Elements of GoHighLevel That Thrilled Me
Consolidated Solution: GoHighLevel combines crucial sales and marketing capabilities, removing the need for numerous different subscriptions.
Text Messaging Capability: Bidirectional SMS communication uses more powerful interaction than standard email methods.
Powerful CRM System: The contact management features competing what you would certainly locate in ActiveCampaign or ClickFunnels.
Sophisticated Automation: Superb workflow capabilities for segmenting audiences, taking care of contacts, and structure customized procedures.
Competitive Pricing Structure: Monthly plans varying from ninety-seven to two hundred ninety-seven dollars compete positively with Kajabi and ClickFunnels options that usually begin above one hundred fifty dollars monthly. Nevertheless, email expenditures can accumulate quickly, which I’ll address soon.
Integration Capacities: Suitable with Zapier, email platforms, and messaging services.
The Frustrating Elements of GoHighLevel
Complicated User interface: The interface really felt counterproductive, with configuration choices spread throughout the system and uncomplicated tasks like funnel editing requiring needlessly complicated steps.
Email Broadcast Expenses Rise: You’re charged one cent per email message, indicating a checklist of thirty thousand customers can push your regular monthly expense past 3 hundred dollars. Integrated with overage charges and third-party integration needs like Mailgun, real month-to-month prices reached someplace in between four hundred seventy-five and six hundred twenty-five bucks.
Reliability Troubles: Multiple individuals have actually documented significant automation breakdowns, including emails being supplied to inaccurate receivers or sent numerous times to the exact same individual.
Email Distribution Difficulties: Their email framework relies on Mailgun, and various users transitioning from other email marketing systems to GoHighLevel experienced significant declines in deliverability prices. This represents a vital weak point that might eventually press you towards alternative remedies.
Generalist Approach: While automation features are durable, competitors supply greater depth in training course creation and community building features. That said, Kajabi charges one hundred forty-nine bucks or even more monthly for hosting greater than three products.
My Bottom Line Assessment
GoHighLevel provides a capable unified system for marketing, sales, and customer relationship management at a reasonable base cost point.
Yet let’s obtain real about something essential.
A lot of individuals view it mostly as a CRM or funnel builder rather than an email-focused platform.
Numerous customers consistently report deliverability troubles with the email features, so element that in if email marketing stands for a core part of your approach.
Those surprise email sending out charges have blindsided lots of users too.
The system really stands out for agencies curious about marketing marketing services. With white-labeling capacities, unlimited sub-accounts on premium rates, and extensive customer management tools, it’s architected especially for agency growth and scaling.
Understanding GoHighLevel’s Core Purpose
GoHighLevel aspires to serve as a comprehensive system addressing most digital sales and marketing needs for your agency.
The platform includes email marketing abilities, program development devices, workflow automation, CRM functionality, internet site structure, landing page production, and additional features.
Its specified objective is changing every other device currently in your pile, and the firm makes no apologies about that ambition.
Consider this circumstance:
GoHighLevel claims it can alternative to systems like Mailchimp, Calendly, WordPress, Kajabi, ActiveCampaign, Zapier, and countless various other services.
What makes GHL distinct contrasted to similar platforms like ClickFunnels and Kajabi is its positioning as an option for marketing agencies and software resellers.
The pricing shows up practical in the beginning look: ninety-seven bucks and 2 hundred ninety-seven dollars month-to-month.
Yet is that the full image? Let’s examine better.
Navigating the GoHighLevel Interface
The GoHighLevel control panel provides a clean and seemingly user-friendly design that appears inviting initially.
However, the majority of customers encounter difficulties with the cluttered user interface and not logical company of features.
As an example:
The system employs 3 unique settings panels for managing various setup aspects– overall settings, specific settings, and product setups GoHighLevel Barber Shop Playbook
Bizarrely, the links to these crucial settings are placed on contrary sides of the display, producing unneeded confusion and frustration.
Despite additional information populated, the control panel keeps a clean and well-structured look.
I appreciate the capability to develop multiple dashboards for organizing various reports right into separate sights.
This feature proves particularly valuable when keeping different point of views for the account proprietor versus sub-accounts representing your customers.
As I pointed out previously, GoHighLevel includes many rough edges in regards to interface and user experience, and the underlying codebase shows up less than pristine.
Building Funnels in GoHighLevel
To build a customer’s web site, develop landing pages, or develop a sales funnel within GoHighLevel, you have to initially establish a sub-account by entering their info.
After finishing this step, button to the freshly created sub-account, navigate to Sites, after that pick Funnels. Do not worry if this really feels confusing– it took me numerous attempts before understanding the workflow.
HighLevel Funnels permits unlimited sales funnel creation, unlike systems such as Kajabi that enforce constraints.
In addition, there are more than one thousand funnel templates offered to increase your preliminary arrangement.
Based on my experience, you won’t require considerable competence to construct landing pages and sales funnels using GoHighLevel.
You have the alternative to personalize templates on your own or request GoHighLevel to manage customization for you.
I selected the self-customization route since I wanted to create in-depth, custom funnels from scratch utilizing the drag-and-drop building contractor. You simply add the consecutive steps.
I specifically worth these abilities:
GHL’s Snapshots feature makes it possible for immediate funnel duplicating across accounts, conserving significant arrangement time.
Reliable testing with quick step replication and split testing capability.
Real-time alerts concerning lead activities keep you informed without continuous hands-on checking.
I especially value the multi-channel integration incorporating voice, SMS, and Facebook straight within funnels.
Visual pipeline management with automated guidelines for progressing leads enhances follow-up processes.
To even more simplify movements, GHL provides a ClickFunnels import feature for seamless funnel transfers.
Web Page and Web Site Construction
GoHighLevel makes it possible for page creation from scratch or template option for personalization using the instinctive drag-and-drop building contractor.
You’re also free to integrate ready-made page sections as preferred. Alternatively, use personalized code to produce specific functions.
The experience feels as smooth as Elementor for WordPress. Nevertheless, Elementor does use a little a lot more, consisting of:
A wider option of personalized fonts and typography choices
Sophisticated text animations
Comprehensive widget library
Advanced background capabilities like parallax scrolling and video histories
Nonetheless, I believe HighLevel will certainly show sufficient for most of your clients.
The pages incorporate straight with your GHL sales and marketing automation features, including CRM, appointment scheduling, and email capture, nurturing, and pipeline management.
Very hassle-free performance.
I also value the ability to develop “international sections” or page sections that automatically inhabit when producing brand-new web pages, conserving time and making certain regular branding throughout. Another Elementor-like feature I value.
With Brand name Boards discovered under Marketing, you can accomplish the same for message components and various other branding fundamentals.
The data web page shows every little thing happening on your sub-account’s site, consisting of web page brows through and sales conversions.
Email Marketing Capabilities
GoHighLevel’s email marketing nurtures considerable hidden costs. You’ll pay one cent per email beyond your plan’s allotment, which collects swiftly with larger client listings. Lots of users need third-party solutions like Mailgun for boosted deliverability, pushing actual costs significantly past the advertised registration cost.
Now concerning the features:
GoHighLevel enables email campaign and sequence creation with triggers and automatic follow-up messages.
I appreciate the ability to add trackable web links in both emails and SMS messages, allowing you to keep an eye on recipient activities and activate automatic communications.
You can conserve, send out, or timetable emails for ideal shipment times.
This shows beneficial for reaching your target market when they’re probably to open messages.
Below’s where the situation degrades significantly.
GoHighLevel suggests Mailgun for bulk email sending out, suggesting their LC solution may have reduced shipment rates.
Evaluating GoHighLevel’s email deliverability before complete commitment is suggested, as several users have reported about thirty percent lower distribution prices contrasted to their previous email marketing platforms.
Now, I heard there more than four hundred personalized email templates offered on HighLevel. Regardless of complete searches of the Template Library, I could not locate them within a sub-account in Sub-Account Mode.
A suitable variety of templates shows up when changing to Agency Mode.
You can include your custom-created templates, although this requires the two hundred ninety-seven buck monthly reseller plan.
Within a sub-account, I only located six standard templates and the alternative to produce and conserve email templates from the ground up for reuse in various other projects.
Below’s what one template, called “Strategic Preparation,” looks like inside the GHL email layout editor:
Not particularly excellent, but not awful either.
However, I do appreciate that GHL incorporates workflow automation right into email marketing, including:
Welcome and Thanks messages
Automated abandoned cart communications
Follow-ups for lead nurturing, GoHighLevel Barber Shop Playbook
Split testing for conversion optimization, to name a few features.
In addition, real-time analytics provide insights into email campaign efficiency. This assists you take advantage of possibilities or address prospective issues as they emerge.
The HighLevel CRM System
GoHighLevel’s CRM tool advises me of ClickFunnels in its thoroughness.
GoHighLevel includes a client portal enabling project development tracking and seeing previous communications.
The workflow automation feature helps improve jobs like call administration, segmentation, and lead development with your pipeline.
This represents a considerable advantage: GoHighLevel facilitates engaging communications with leads with text messages, voicemail drops, and Facebook Messenger. This versatility implies getting in touch with different consumer sectors through their liked communication channels.
Be aware, however– SMS charges use separately from the subscription fee.
I also value the GoHighLevel Social Planner.
It enables you to produce, save, edit, routine, blog post, and evaluate social media sites material throughout various networks.
It works as a strong replacement for social media organizing tools like Barrier, SproutSocial, and Hootsuite– without added expenses.
Yet that’s not whatever; the CRM tool likewise gives numerous handy features:
Schedule visits straight within the platform from the Calendars area.
Combine multi-channel interactions to sustain your clients’ preferred interaction approaches and relationship-building approaches.
Usage tags and clever lists to segment consumers for more targeted campaigns.
Include substantial customer information to every entry under the Chance tab, providing more clear understanding of your prospects, leads, and clients as they proceed through your aesthetic pipeline.
Advanced lead scoring aids prioritize lead nurturing based on their activities throughout your pipeline.
Now allow’s talk about the crucial product or services you can sell using GoHighLevel
Products You Can Sell Via GoHighLevel
Comparable to Kajabi, ClickFunnels, and Systeme, GHL supports both tiny and thorough training courses, full with memberships, communities, and relevant sources.
GHL likewise enables physical item sales using shopping web pages, like Systeme. Nevertheless, dropshipping is not offered.
GoHighLevel programs support numerous material layouts, including audio, video clip, and documents.
This suggests fitting various knowing designs and appealing to a broader trainee base.
Plus, it permits importing courses from Kajabi, including much more flexibility to your training course production efforts.
In my experience, devoted online training course devices like Kajabi, LearnWorlds, and Thinkific supply a lot more advanced options. These consist of course dripping, social accounts, and advanced neighborhood structure and administration devices. However, GHL’s offerings will be sufficient for many developers.
GoHighLevel additionally offers course certificates and different repayment options, including installment plans and free courses.
You can easily attach your training courses to your area for fast access and to boost monetization capacity.
What I specifically value is exactly how straightforward it is to integrate program items straight with your sales funnels and CRM for computerized nurturing, lead racking up, conversions, follow-ups, and a lot more.
This is just one of my favorite facets of Kajabi too.
Reputation Management Features
Online rankings hold crucial value, and GoHighLevel recognizes this fact.
The system instantly sends out evaluation demands by means of SMS, email, and QR code following transactions.
This feature ensures you don’t miss chances to develop reliability and trust fund with your target market.
You can also keep an eye on on-line reviews concerning your solutions or business, allowing appropriate reactions.
For instance, you can redirect negative comments to a personal form before public publishing.
Additionally, you can pick who can leave comments based on their score.
This method equips you to involve directly with clients to resolve concerns without damaging your online reputation.
And also, GoHighLevel streamlines issues by permitting you to review client comments across various systems– like Yext, Google My Service, and Facebook– directly from your GHL account. Pretty practical performance.
Integration Alternatives
The platform sustains basic integration options across repayment handling, social networks and Zapier.
Additionally, the Application Marketplace, featuring both paid and free app integrations, comes in Agency Mode for account owners along with for your clients in sub-account mode.
I discovered roughly three hundred fifty apps throughout various organization classifications, including SMS and live conversation assimilations, social networks, and marketing automation tools.
You can also incorporate WhatsApp and Twilio for messaging, enable bidirectional syncing with other CRMs, and take care of appointments and organizing with Google Schedule.
And also, QuickBooks integration is readily available for monetary management, to name a few options.
The Reselling and SaaSpreneur Program
The reseller program stands for one of GoHighLevel’s key attractions.
Essential note: You’ll need Agency Mode access through the Reselling tab to utilize these features.
The Unlimited Plan at two hundred ninety-seven bucks regular monthly offers:
Complete sub-account rebranding and personalization
Unlimited client sub-accounts at no extra cost
API access for incorporating external tools
To resell these ready-to-deploy GHL sub-accounts at a markup, you’ll need both hundred ninety-seven buck regular monthly Unlimited plan.
When you do this, you can likewise resell various other software application solutions to your clients at a markup.
GoHighLevel calls for charging a minimum of ninety-seven bucks month-to-month for each customer.
This suggests you’ll require a minimum of five clients renewing month-to-month to break even. Any type of added customers past that add directly to your income.
The devices you can resell within your sub-accounts include core services like Google Ad Manager, WordPress, Discussion AI, and WhatsApp, plus loads of Marketplace applications such as AWeber, Continuous Call, and Wrike.
To do well with the GoHighLevel reseller program:
Include worth to your sub-accounts by consisting of:
Custom structures
Ready-made pictures
Pre-built combinations
Automated operations
Without these enhancements, clients may choose GoHighLevel straight rather than paying your premium.
The SaaS Mode includes white-label choices for:
apple iphone application
Android application
Desktop application
These apps enable taking care of all social media sites, SMS, and email from one area.
Conversely, you can “gray-label” a mobile app to connect your GHL leads without them needing to return to your top quality GHL web pages.
In total amount, these are three various mobile applications you can select from based upon your goals.
However, you need to comprehend:
Resellers are responsible for client support and disagreements; failure to deal with concerns can lead to account termination.
Resellers need to charge at the very least ninety-seven dollars monthly per sub-account, limiting pricing versatility.
Selling lifetime accessibility for an one-time cost is restricted without prior authorization.
Pricing Structure and Assistance Plans
I value that HighLevel’s assistance is available straight from the dashboard with the Aid and live conversation switches.
When you register for a trial, you obtain open door to a welcome training course, onboarding video tutorials, and a phone number for support. And indeed, they actually address telephone calls.
I did call their technological assistance team for assistance with creating funnels and web sites, which I had actually searched extensively for. The action showed up within twenty-four hours, and the follow-ups were exceptional. The assistance agent certainly showed deep knowledge of the platform, which is constantly useful.
Regarding layaway plan, there’s a robust Starter plan offered for ninety-seven dollars, which includes unlimited calls, emails, products, funnels, and more.
Still, you’ll likely intend to consider updating to both hundred ninety-seven dollar month-to-month plan for thorough agency needs. With this plan, you can also resell the GHL platform as a SaaS.
For support, expect a dynamic Facebook Team neighborhood, paid onboarding, and a done-for-you setup choice likewise offered for a fee.
There’s continuous online conversation offered straight from your GHL dashboard, along with helpful documentation for self-service assistance.
Setup plans are offered for an extra cost, including a 2 hundred ninety-seven buck choice for HIPAA compliance if that’s something you require.
You might presume the unlimited plan consists of unlimited email capability. Different users have grumbled regarding unanticipated credit card fees for sending out emails from their web servers without clear transparency.
Conclusion: GoHighLevel Barber Shop Playbook
GoHighLevel is a qualified all-in-one platform for agencies looking for to settle their marketing pile with strong CRM and automation features.
However, continue to be familiar with its confusing interface, potential email deliverability issues, and additional costs for email quantity.
If you can endure the harsh edges and mainly serve business clients, GHL uses sensible value– but ensure you test email deliverability prior to completely devoting.
Right here’s one crucial consideration:
If you’re devoting to it, be prepared to invest added cash on a different email marketing software as a result of deliverability concerns and pests.