GoHighLevel settings itself as an extensive marketing and sales collection developed particularly for digital agencies. It bundles with each other CRM capacities, email campaigns, program hosting, and automation operations into one plan. The core guarantee? Replace your scattered toolkit with a single system that handles client interaction and organization operations from start to finish GoHighLevel Automations
I have actually constantly inclined linked systems for electronic business.
That’s precisely why tools like ClickFunnels caught my focus years earlier.
But we’re currently in 2026, and the landscape has actually shifted significantly.
After spending significant time inside GoHighLevel, I assume you require to hear what I found firsthand.
We’ll additionally take a look at how it measures up against completing systems.
By doing this, you can make a purchasing decision you’ll feel confident concerning lasting.
The Aspects of GoHighLevel That Thrilled Me
Consolidated Remedy: GoHighLevel combines essential sales and marketing abilities, eliminating the requirement for multiple separate registrations.
Text Messaging Performance: Bidirectional SMS communication supplies more powerful interaction than conventional email techniques.
Powerful CRM System: The get in touch with monitoring features rival what you would certainly discover in ActiveCampaign or ClickFunnels.
Advanced Automation: Excellent workflow capabilities for segmenting audiences, managing contacts, and building customized procedures.
Competitive Pricing Framework: Monthly plans varying from ninety-seven to two hundred ninety-seven dollars compete positively with Kajabi and ClickFunnels options that usually begin above one hundred fifty bucks regular monthly. Nonetheless, email expenses can gather quickly, which I’ll resolve soon.
Integration Capabilities: Suitable with Zapier, email systems, and messaging solutions.
The Unsatisfactory Elements of GoHighLevel
Complex Interface: The interface felt counterproductive, with configuration choices spread throughout the system and uncomplicated jobs like funnel editing requiring unnecessarily complicated actions.
Email Broadcast Expenditures Intensify: You’re billed one cent per email message, implying a checklist of thirty thousand customers could push your monthly costs beyond three hundred bucks. Incorporated with overage charges and third-party integration demands like Mailgun, actual monthly costs reached somewhere between four hundred seventy-five and 6 hundred twenty-five dollars.
Reliability Problems: Several individuals have actually documented serious automation malfunctions, consisting of emails being supplied to inaccurate receivers or sent multiple times to the very same person.
Email Distribution Difficulties: Their email facilities depends on Mailgun, and numerous individuals transitioning from other email marketing platforms to GoHighLevel experienced substantial decreases in deliverability rates. This stands for an essential weak point that can ultimately push you toward alternative solutions.
Generalist Method: While automation features are robust, rivals supply greater deepness in program creation and neighborhood structure features. That stated, Kajabi bills one hundred forty-nine bucks or more monthly for hosting greater than three items.
My Bottom Line Evaluation
GoHighLevel provides a capable unified system for marketing, sales, and consumer connection monitoring at an affordable base cost factor.
Yet let’s get real about something important.
The majority of users view it mostly as a CRM or funnel builder rather than an email-focused system.
Countless customers regularly report deliverability issues with the email features, so element that in if email marketing represents a core part of your strategy.
Those shock email sending out charges have blindsided numerous customers too.
The platform really succeeds for agencies curious about reselling marketing solutions. With white-labeling abilities, unlimited sub-accounts on costs tiers, and detailed client monitoring devices, it’s architected particularly for agency development and scaling.
Comprehending GoHighLevel’s Core Function
GoHighLevel desires work as an all-encompassing platform addressing most digital sales and marketing needs for your agency.
The system includes email marketing capacities, program creation tools, workflow automation, CRM capability, website building, landing page production, and extra features.
Its mentioned purpose is replacing every other device presently in your stack, and the firm makes no apologies regarding that ambition.
Consider this situation:
GoHighLevel asserts it can alternative to systems like Mailchimp, Calendly, WordPress, Kajabi, ActiveCampaign, Zapier, and various various other services.
What makes GHL unique contrasted to similar systems like ClickFunnels and Kajabi is its positioning as a service for marketing agencies and software application resellers.
The pricing shows up sensible at first glance: ninety-seven dollars and 2 hundred ninety-seven bucks month-to-month.
But is that the full picture? Let’s examine additionally.
Navigating the GoHighLevel User Interface
The GoHighLevel dashboard provides a tidy and seemingly instinctive design that appears inviting initially.
Nevertheless, most of customers encounter difficulties with the messy user interface and senseless company of features.
As an example:
The system uses 3 distinct setups panels for managing different configuration facets– general settings, specific settings, and product setups GoHighLevel Automations
Bizarrely, the web links to these crucial settings are positioned on opposite sides of the display, creating unnecessary complication and irritation.
Even with additional data occupied, the control panel maintains a tidy and well-structured look.
I appreciate the capacity to produce multiple dashboards for organizing various reports into different sights.
This function confirms particularly important when maintaining different perspectives for the account owner versus sub-accounts representing your customers.
As I mentioned earlier, GoHighLevel contains various rough edges in regards to user interface and individual experience, and the underlying codebase appears less than beautiful.
Building Funnels in GoHighLevel
To create a customer’s web site, establish landing pages, or develop a sales funnel within GoHighLevel, you must initially develop a sub-account by entering their details.
After completing this step, switch to the newly developed sub-account, browse to Websites, after that select Funnels. Don’t worry if this really feels complex– it took me numerous attempts prior to understanding the workflow.
HighLevel Funnels permits unlimited sales funnel production, unlike platforms such as Kajabi that enforce constraints.
Furthermore, there are more than one thousand funnel templates available to increase your initial arrangement.
Based on my experience, you won’t require extensive proficiency to develop landing pages and sales funnels using GoHighLevel.
You have the option to personalize templates yourself or request GoHighLevel to handle personalization for you.
I chose the self-customization route since I intended to produce detailed, custom funnels from the ground up utilizing the drag-and-drop contractor. You simply include the consecutive actions.
I especially worth these abilities:
GHL’s Pictures feature allows instant funnel cloning throughout accounts, conserving considerable configuration time.
Reliable screening through rapid action duplication and split screening capability.
Real-time notices regarding lead actions keep you educated without continuous hand-operated monitoring.
I especially value the multi-channel integration integrating voice, SMS, and Facebook directly within funnels.
Aesthetic pipeline management with computerized rules for progressing leads enhances follow-up processes.
To even more streamline movements, GHL supplies a ClickFunnels import attribute for smooth funnel transfers.
Page and Website Construction
GoHighLevel allows web page production from the ground up or template option for customization utilizing the intuitive drag-and-drop building contractor.
You’re likewise free to integrate prefabricated page areas as desired. Alternatively, utilize personalized code to develop customized features.
The experience feels as smooth as Elementor for WordPress. However, Elementor does supply a little more, including:
A more comprehensive selection of custom-made typefaces and typography options
Advanced text computer animations
Extensive widget collection
Advanced background abilities like parallax scrolling and video backgrounds
Nonetheless, I think HighLevel will certainly confirm enough for the majority of your clients.
The pages incorporate directly with your GHL sales and marketing automation features, including CRM, appointment scheduling, and email capture, nurturing, and pipeline management.
Extremely convenient capability.
I also value the capability to develop “worldwide sections” or web page areas that instantly populate when creating brand-new pages, saving time and ensuring consistent branding throughout. Another Elementor-like feature I value.
With Brand name Boards discovered under Marketing, you can complete the very same for message components and various other branding fundamentals.
The data page presents everything happening on your sub-account’s internet site, consisting of page brows through and sales conversions.
Email Marketing Capabilities
GoHighLevel’s email marketing harbors substantial surprise expenditures. You’ll pay one cent per email past your strategy’s appropriation, which gathers swiftly with larger client checklists. Numerous customers call for third-party services like Mailgun for improved deliverability, pressing real costs significantly past the advertised registration price.
Now concerning the features:
GoHighLevel permits email campaign and sequence development with triggers and automated follow-up messages.
I value the capability to add trackable links in both emails and SMS messages, allowing you to keep track of recipient actions and set off automated interactions.
You can conserve, send out, or timetable emails for optimal delivery times.
This verifies beneficial for reaching your target market when they’re most likely to open up messages.
Right here’s where the scenario wears away significantly.
GoHighLevel suggests Mailgun for bulk email sending out, suggesting their LC service might have reduced delivery rates.
Evaluating GoHighLevel’s email deliverability before complete commitment is a good idea, as numerous users have actually reported about thirty percent lower distribution prices compared to their previous email marketing systems.
Currently, I listened to there are over four hundred personalized email templates readily available on HighLevel. Regardless of complete searches of the Template Library, I could not situate them within a sub-account in Sub-Account Mode.
A respectable variety of templates shows up when changing to Agency Mode.
You can add your custom-created templates, although this calls for both hundred ninety-seven dollar regular monthly reseller plan.
Within a sub-account, I only located six standard templates and the alternative to create and save email templates from scratch for reuse in various other campaigns.
Below’s what one template, called “Strategic Preparation,” appears like inside the GHL email style editor:
Not especially outstanding, however not dreadful either.
Nonetheless, I do appreciate that GHL incorporates workflow automation right into email marketing, incorporating:
Invite and Thank You messages
Automated abandoned cart communications
Follow-ups for lead nurturing, GoHighLevel Automations
Split testing for conversion optimization, to name a few features.
In addition, real-time analytics deliver understandings right into email campaign performance. This aids you profit from opportunities or address possible issues as they arise.
The HighLevel CRM System
GoHighLevel’s CRM device advises me of ClickFunnels in its thoroughness.
GoHighLevel consists of a client portal allowing task development monitoring and seeing previous interactions.
The workflow automation feature helps simplify tasks like contact management, segmentation, and lead innovation via your pipeline.
This represents a considerable benefit: GoHighLevel helps with appealing interactions with leads via text, voicemail drops, and Facebook Carrier. This flexibility indicates connecting with various customer segments via their favored communication channels.
Know, however– SMS fees use individually from the registration fee.
I likewise value the GoHighLevel Social Planner.
It enables you to produce, conserve, modify, routine, blog post, and assess social media content throughout various channels.
It works as a solid replacement for social media sites organizing tools like Buffer, SproutSocial, and Hootsuite– without added expenses.
But that’s not every little thing; the CRM device also gives a number of valuable features:
Set up appointments directly within the system from the Calendars section.
Merge multi-channel interactions to support your clients’ preferred interaction techniques and relationship-building strategies.
Usage tags and smart checklists to segment customers for more targeted campaigns.
Include substantial consumer data per access under the Opportunity tab, giving more clear understanding of your leads, leads, and consumers as they advance with your aesthetic pipeline.
Advanced lead scoring assists prioritize lead nurturing based upon their actions throughout your pipeline.
Now let’s discuss the key products and services you can offer using GoHighLevel
Products You Can Market With GoHighLevel
Comparable to Kajabi, ClickFunnels, and Systeme, GHL sustains both small and comprehensive programs, full with memberships, neighborhoods, and related sources.
GHL likewise makes it possible for physical item sales making use of shopping pages, like Systeme. Nonetheless, dropshipping is not offered.
GoHighLevel programs support different content layouts, consisting of audio, video, and documents.
This means suiting various understanding designs and appealing to a broader pupil base.
And also, it allows importing programs from Kajabi, adding even more versatility to your training course creation initiatives.
In my experience, devoted on the internet course tools like Kajabi, LearnWorlds, and Thinkific provide more sophisticated alternatives. These consist of training course leaking, social profiles, and progressed community building and management tools. Nonetheless, GHL’s offerings will suffice for several creators.
GoHighLevel likewise offers course certificates and numerous settlement alternatives, consisting of installment plans and free courses.
You can conveniently attach your courses to your neighborhood for quick gain access to and to improve monetization possibility.
What I especially appreciate is just how uncomplicated it is to incorporate training course items straight with your sales funnels and CRM for computerized nurturing, lead racking up, conversions, follow-ups, and more.
This is among my favorite elements of Kajabi as well.
Reputation Management Features
Online rankings hold vital significance, and GoHighLevel identifies this reality.
The platform instantly sends out testimonial demands using text, email, and QR code adhering to deals.
This attribute ensures you don’t miss opportunities to build reliability and trust with your audience.
You can likewise keep an eye on on-line reviews regarding your services or business, enabling ideal actions.
For instance, you can redirect adverse responses to a private form prior to public publishing.
Alternatively, you can select that can leave comments based on their ranking.
This strategy encourages you to involve straight with clients to fix issues without damaging your track record.
Plus, GoHighLevel streamlines matters by allowing you to evaluate client feedback across different platforms– like Yext, Google My Business, and Facebook– directly from your GHL account. Pretty convenient functionality.
Integration Options
The system supports common integration choices throughout payment processing, social media sites and Zapier.
Furthermore, the App Industry, featuring both paid and free app integrations, is accessible in Agency Mode for account proprietors along with for your customers in sub-account mode.
I located about three hundred fifty applications throughout numerous company categories, consisting of SMS and live conversation integrations, social networks, and marketing automation devices.
You can also integrate WhatsApp and Twilio for messaging, enable bidirectional syncing with other CRMs, and take care of appointments and organizing with Google Calendar.
Plus, QuickBooks integration is readily available for economic monitoring, among other alternatives.
The Reselling and SaaSpreneur Program
The reseller program represents one of GoHighLevel’s primary destinations.
Important note: You’ll need Agency Mode gain access to with the Reselling tab to use these features.
The Unlimited Plan at two hundred ninety-seven bucks regular monthly deals:
Complete sub-account rebranding and modification
Unlimited customer sub-accounts at no extra cost
API access for integrating exterior tools
To resell these ready-to-deploy GHL sub-accounts at a markup, you’ll need the two hundred ninety-seven buck month-to-month Unlimited plan.
When you do this, you can also re-sell other software application solutions to your customers at a markup.
GoHighLevel needs charging a minimum of ninety-seven bucks monthly for each customer.
This indicates you’ll require a minimum of 5 customers restoring monthly to recover cost. Any type of additional clients past that add straight to your income.
The devices you can resell within your sub-accounts include core solutions like Google Ad Manager, WordPress, Discussion AI, and WhatsApp, plus loads of Marketplace apps such as AWeber, Consistent Call, and Wrike.
To prosper with the GoHighLevel reseller program:
Include worth to your sub-accounts by including:
Custom-made structures
Ready-made pictures
Pre-built combinations
Automated workflows
Without these additions, clients may choose GoHighLevel directly as opposed to paying your costs.
The SaaS Setting includes white-label alternatives for:
iPhone application
Android application
Desktop application
These applications allow taking care of all social media sites, SMS, and email from one location.
Additionally, you can “gray-label” a mobile app to attach your GHL leads without them requiring to return to your branded GHL web pages.
In total, these are 3 different mobile applications you can choose from based upon your objectives.
Nevertheless, you require to comprehend:
Resellers are responsible for consumer assistance and disputes; failing to settle concerns can result in account discontinuation.
Resellers should bill a minimum of ninety-seven dollars month-to-month per sub-account, restricting pricing versatility.
Selling life time access for a single fee is banned without prior approval.
Pricing Framework and Support Plans
I value that HighLevel’s support is offered directly from the dashboard through the Aid and live conversation switches.
Once you register for a trial, you acquire open door to a welcome program, onboarding video tutorials, and a contact number for assistance. And indeed, they really address phone calls.
I did call their technological assistance team for support with producing funnels and web sites, which I had looked extensively for. The action got here within twenty-four hours, and the follow-ups were excellent. The assistance agent definitely demonstrated deep expertise of the platform, which is constantly valuable.
Regarding payment plans, there’s a robust Starter plan available for ninety-seven bucks, which includes unlimited calls, emails, items, funnels, and much more.
Still, you’ll likely want to take into consideration updating to the two hundred ninety-seven dollar monthly plan for thorough agency needs. With this strategy, you can also re-sell the GHL platform as a SaaS.
For support, expect a vivid Facebook Team neighborhood, paid onboarding, and a done-for-you configuration option additionally available for a fee.
There’s around-the-clock online chat readily available directly from your GHL dashboard, along with handy documentation for self-service support.
Configuration plans are available for an additional expense, consisting of a 2 hundred ninety-seven dollar choice for HIPAA compliance if that’s something you require.
You might think the unlimited plan includes unlimited email performance. Various individuals have whined concerning unanticipated charge card charges for sending emails from their servers without clear transparency.
Verdict: GoHighLevel Automations
GoHighLevel is a capable all-in-one platform for agencies seeking to consolidate their marketing stack with strong CRM and automation features.
Nevertheless, continue to be knowledgeable about its confusing user interface, possible email deliverability issues, and additional costs for email quantity.
If you can tolerate the rough edges and primarily offer company clients, GHL supplies reasonable worth– but guarantee you test email deliverability before completely dedicating.
Here’s one essential factor to consider:
If you’re devoting to it, be prepared to invest additional money on a separate email marketing software application due to deliverability concerns and insects.