GoHighLevel placements itself as a thorough marketing and sales collection developed especially for electronic agencies. It packages together CRM abilities, email campaigns, training course hosting, and automation operations into one package. The core promise? Change your spread toolkit with a solitary system that handles client involvement and service operations throughout GoHighLevel Agency Setup
I have actually constantly inclined unified systems for digital business.
That’s specifically why devices like ClickFunnels caught my interest years back.
Yet we’re currently in 2026, and the landscape has moved significantly.
After spending considerable time inside GoHighLevel, I assume you require to hear what I uncovered firsthand.
We’ll likewise take a look at how it measures up versus contending systems.
In this manner, you can make a purchasing decision you’ll feel confident concerning long-lasting.
The Elements of GoHighLevel That Excited Me
Consolidated Remedy: GoHighLevel merges crucial sales and marketing abilities, removing the requirement for several different subscriptions.
Text Messaging Performance: Bidirectional SMS communication provides stronger interaction than conventional email strategies.
Powerful CRM System: The contact management features competing what you ‘d find in ActiveCampaign or ClickFunnels.
Innovative Automation: Excellent workflow abilities for segmenting audiences, managing calls, and structure custom-made processes.
Affordable Pricing Framework: Regular monthly plans ranging from ninety-seven to two hundred ninety-seven bucks contend favorably with Kajabi and ClickFunnels alternatives that typically begin over one hundred fifty dollars regular monthly. However, email expenses can build up rapidly, which I’ll resolve soon.
Integration Capabilities: Compatible with Zapier, email platforms, and messaging services.
The Disappointing Aspects of GoHighLevel
Complex Interface: The interface really felt counterproductive, with configuration choices scattered throughout the platform and simple tasks like funnel modifying requiring needlessly complicated steps.
Email Broadcast Expenditures Escalate: You’re billed one cent per email message, meaning a listing of thirty thousand customers can push your regular monthly bill beyond 3 hundred dollars. Integrated with overage costs and third-party integration requirements like Mailgun, actual month-to-month expenses climbed to someplace between four hundred seventy-five and 6 hundred twenty-five dollars.
Dependability Problems: Multiple users have recorded severe automation malfunctions, including emails being supplied to inaccurate receivers or sent numerous times to the exact same individual.
Email Delivery Challenges: Their email framework relies on Mailgun, and various individuals transitioning from various other email marketing systems to GoHighLevel experienced considerable decreases in deliverability prices. This represents a crucial weak point that could eventually press you toward alternative solutions.
Generalist Approach: While automation features are robust, rivals provide higher depth in program development and area building features. That claimed, Kajabi bills one hundred forty-nine dollars or even more month-to-month for hosting more than 3 products.
My Bottom Line Assessment
GoHighLevel gives a capable unified platform for marketing, sales, and consumer connection management at a reasonable base cost point.
Yet allow’s obtain actual regarding something crucial.
A lot of users see it largely as a CRM or funnel builder instead of an email-focused system.
Various customers consistently report deliverability issues with the email features, so element that in if email marketing represents a core part of your approach.
Those surprise email sending out costs have actually blindsided many customers as well.
The system really excels for agencies curious about re-selling marketing services. With white-labeling capacities, unlimited sub-accounts on costs tiers, and detailed client monitoring tools, it’s architected especially for agency growth and scaling.
Recognizing GoHighLevel’s Core Objective
GoHighLevel aspires to act as an all-inclusive system attending to most digital sales and marketing requirements for your agency.
The system consists of email marketing abilities, program production devices, workflow automation, CRM functionality, web site building, landing page development, and extra features.
Its mentioned objective is replacing every other device presently in your stack, and the company makes no apologies regarding that passion.
Consider this circumstance:
GoHighLevel declares it can alternative to platforms like Mailchimp, Calendly, WordPress, Kajabi, ActiveCampaign, Zapier, and numerous other solutions.
What makes GHL distinctive contrasted to comparable systems like ClickFunnels and Kajabi is its positioning as a remedy for marketing agencies and software application resellers.
The pricing shows up reasonable at first glance: ninety-seven dollars and 2 hundred ninety-seven bucks month-to-month.
However is that the complete image? Allow’s investigate additionally.
Browsing the GoHighLevel Interface
The GoHighLevel dashboard offers a tidy and apparently user-friendly design that shows up inviting at first.
Nevertheless, most of customers encounter difficulties with the cluttered user interface and not logical company of features.
For example:
The platform uses three distinctive setups panels for taking care of different arrangement facets– general setups, private setups, and product setups GoHighLevel Agency Setup
Bizarrely, the links to these essential setups are positioned on contrary sides of the screen, creating unneeded confusion and irritation.
Despite having extra information populated, the control panel keeps a clean and well-structured look.
I value the ability to develop several dashboards for organizing various reports right into different sights.
This attribute confirms particularly beneficial when preserving various point of views for the account proprietor versus sub-accounts representing your consumers.
As I mentioned previously, GoHighLevel includes countless harsh edges in regards to user interface and user experience, and the underlying codebase appears less than excellent.
Building Funnels in GoHighLevel
To create a client’s web site, establish landing pages, or create a sales funnel within GoHighLevel, you must first develop a sub-account by entering their information.
After finishing this action, switch to the recently developed sub-account, browse to Sites, then select Funnels. Do not worry if this really feels complex– it took me several attempts prior to comprehending the workflow.
HighLevel Funnels enables unlimited sales funnel development, unlike systems such as Kajabi that impose constraints.
Additionally, there are greater than one thousand funnel templates readily available to increase your first arrangement.
Based upon my experience, you won’t call for extensive experience to construct landing pages and sales funnels using GoHighLevel.
You have the option to personalize templates on your own or demand GoHighLevel to deal with personalization for you.
I selected the self-customization route because I wished to create comprehensive, custom funnels from the ground up using the drag-and-drop contractor. You simply add the consecutive actions.
I particularly value these capabilities:
GHL’s Snapshots include allows instant funnel duplicating throughout accounts, saving considerable arrangement time.
Efficient screening through fast step duplication and split screening capability.
Real-time notifications regarding lead activities keep you notified without consistent manual checking.
I particularly appreciate the multi-channel integration incorporating voice, SMS, and Facebook straight within funnels.
Aesthetic pipeline management with computerized regulations for progressing leads streamlines follow-up procedures.
To better simplify migrations, GHL supplies a ClickFunnels import attribute for smooth funnel transfers.
Page and Site Construction
GoHighLevel allows web page development from square one or template option for personalization utilizing the user-friendly drag-and-drop builder.
You’re likewise complimentary to integrate prefabricated page areas as preferred. Alternatively, utilize personalized code to create customized features.
The experience feels as smooth as Elementor for WordPress. Nevertheless, Elementor does provide a little more, consisting of:
A broader choice of custom font styles and typography alternatives
Advanced message computer animations
Comprehensive widget collection
Advanced background capacities like parallax scrolling and video backgrounds
Nevertheless, I think HighLevel will confirm enough for the majority of your customers.
The web pages integrate straight with your GHL sales and marketing automation features, consisting of CRM, appointment scheduling, and email capture, nurturing, and pipeline management.
Very convenient functionality.
I also appreciate the capability to develop “global areas” or page sections that instantly occupy when developing new web pages, conserving time and making sure constant branding throughout. An additional Elementor-like feature I value.
With Brand name Boards discovered under Marketing, you can complete the very same for message elements and other branding essentials.
The stats page presents every little thing happening on your sub-account’s site, consisting of page gos to and sales conversions.
Email Marketing Capabilities
GoHighLevel’s email marketing harbors significant concealed expenses. You’ll pay one cent per email past your plan’s appropriation, which gathers rapidly with bigger client checklists. Many individuals call for third-party services like Mailgun for enhanced deliverability, pressing real costs considerably past the advertised membership rate.
Now concerning the features:
GoHighLevel enables email campaign and sequence production with triggers and automatic follow-up messages.
I value the capability to add trackable web links in both emails and SMS messages, enabling you to check recipient activities and set off automatic interactions.
You can save, send out, or routine emails for ideal shipment times.
This confirms important for reaching your audience when they’re probably to open messages.
Here’s where the situation degrades considerably.
GoHighLevel advises Mailgun for bulk email sending, suggesting their LC solution might have reduced delivery prices.
Testing GoHighLevel’s email deliverability before complete commitment is advisable, as numerous users have reported around thirty percent lower delivery rates contrasted to their previous email marketing systems.
Currently, I listened to there are over four hundred personalized email templates readily available on HighLevel. In spite of complete searches of the Template Collection, I could not find them within a sub-account in Sub-Account Setting.
A respectable range of templates shows up when changing to Agency Mode.
You can add your custom-created templates, although this calls for both hundred ninety-seven dollar monthly reseller plan.
Within a sub-account, I only located six basic templates and the option to develop and conserve email templates from the ground up for reuse in various other campaigns.
Right here’s what one template, called “Strategic Preparation,” appears like inside the GHL email style editor:
Not especially excellent, yet not dreadful either.
Nonetheless, I do appreciate that GHL integrates workflow automation into email marketing, including:
Welcome and Thanks messages
Automated abandoned cart interactions
Follow-ups for lead nurturing, GoHighLevel Agency Setup
Split testing for conversion optimization, among other features.
In addition, real-time analytics deliver understandings right into email campaign efficiency. This assists you capitalize on opportunities or address potential issues as they emerge.
The HighLevel CRM System
GoHighLevel’s CRM tool advises me of ClickFunnels in its thoroughness.
GoHighLevel consists of a customer portal permitting task progression monitoring and checking out previous interactions.
The workflow automation attribute helps streamline jobs like get in touch with administration, segmentation, and lead improvement via your pipeline.
This represents a considerable advantage: GoHighLevel promotes interesting communications with leads via text messages, voicemail drops, and Facebook Carrier. This flexibility means connecting with different customer segments through their favored communication channels.
Know, however– SMS charges use separately from the registration cost.
I additionally value the GoHighLevel Social Planner.
It enables you to produce, save, edit, schedule, message, and evaluate social media material across different channels.
It functions as a strong replacement for social media sites scheduling devices like Barrier, SproutSocial, and Hootsuite– without added prices.
But that’s not every little thing; the CRM tool additionally provides numerous valuable features:
Set up consultations straight within the platform from the Calendars section.
Combine multi-channel communications to support your clients’ recommended communication techniques and relationship-building strategies.
Usage tags and clever checklists to section customers for more targeted campaigns.
Include comprehensive consumer data to each entrance under the Opportunity tab, supplying more clear understanding of your potential customers, leads, and customers as they advance through your aesthetic pipeline.
Advanced lead racking up aids prioritize lead nurturing based on their actions throughout your pipeline.
Now allow’s go over the key services and products you can sell using GoHighLevel
Products You Can Sell Via GoHighLevel
Similar to Kajabi, ClickFunnels, and Systeme, GHL sustains both tiny and comprehensive programs, total with memberships, communities, and associated sources.
GHL also makes it possible for physical product sales utilizing ecommerce pages, like Systeme. Nevertheless, dropshipping is not offered.
GoHighLevel programs support various content styles, including audio, video, and files.
This implies suiting different discovering styles and attracting a more comprehensive pupil base.
Plus, it permits importing programs from Kajabi, including a lot more adaptability to your training course creation initiatives.
In my experience, committed on-line program tools like Kajabi, LearnWorlds, and Thinkific give more innovative alternatives. These consist of program dripping, social profiles, and progressed neighborhood building and administration tools. Nonetheless, GHL’s offerings will certainly be enough for many designers.
GoHighLevel additionally gives training course certificates and different settlement options, consisting of installment plans and free courses.
You can easily connect your courses to your community for quick access and to improve money making capacity.
What I particularly value is exactly how simple it is to integrate course items directly with your sales funnels and CRM for computerized nurturing, lead scoring, conversions, follow-ups, and much more.
This is one of my favored facets of Kajabi too.
Reputation Management Features
On-line ratings hold critical relevance, and GoHighLevel identifies this truth.
The platform immediately sends evaluation requests through text, email, and QR code following purchases.
This attribute guarantees you don’t miss opportunities to build reputation and count on with your target market.
You can also check online testimonials regarding your services or business, enabling proper actions.
For instance, you can redirect unfavorable responses to an exclusive kind prior to public uploading.
Additionally, you can choose that can leave comments based on their score.
This method empowers you to engage straight with clients to solve concerns without harming your reputation.
And also, GoHighLevel simplifies matters by permitting you to review customer comments across various platforms– like Yext, Google My Organization, and Facebook– directly from your GHL account. Pretty hassle-free performance.
Integration Alternatives
The platform supports conventional integration alternatives across settlement processing, social media sites and Zapier.
Furthermore, the Application Marketplace, including both paid and complimentary application assimilations, comes in Agency Mode for account proprietors along with for your clients in sub-account mode.
I located around 3 hundred fifty apps across various organization categories, consisting of SMS and live conversation integrations, social media, and marketing automation devices.
You can also integrate WhatsApp and Twilio for messaging, allow bidirectional syncing with other CRMs, and take care of visits and organizing with Google Schedule.
Plus, QuickBooks integration is offered for monetary monitoring, among other alternatives.
The Reselling and SaaSpreneur Program
The reseller program represents one of GoHighLevel’s main tourist attractions.
Essential note: You’ll require Agency Mode gain access to with the Reselling tab to make use of these features.
The Unlimited Plan at two hundred ninety-seven bucks month-to-month deals:
Total sub-account rebranding and personalization
Unlimited customer sub-accounts at no additional expense
API accessibility for integrating exterior devices
To re-sell these ready-to-deploy GHL sub-accounts at a markup, you’ll need the two hundred ninety-seven dollar monthly Unlimited plan.
When you do this, you can additionally market various other software solutions to your clients at a markup.
GoHighLevel requires charging a minimum of ninety-seven dollars monthly for every customer.
This suggests you’ll need at the very least 5 customers renewing regular monthly to break even. Any kind of additional clients beyond that contribute straight to your earnings.
The devices you can re-sell within your sub-accounts include core services like Google Ad Manager, WordPress, Conversation AI, and WhatsApp, plus loads of Marketplace apps such as AWeber, Constant Call, and Wrike.
To do well with the GoHighLevel reseller program:
Include worth to your sub-accounts by including:
Custom frameworks
Ready-made snapshots
Pre-built integrations
Automated operations
Without these enhancements, clients could pick GoHighLevel directly instead of paying your costs.
The SaaS Mode consists of white-label choices for:
iPhone application
Android application
Desktop computer application
These apps allow handling all social networks, SMS, and email from one area.
Alternatively, you can “gray-label” a mobile app to connect your GHL leads without them requiring to return to your top quality GHL web pages.
In total, these are 3 different mobile applications you can select from based on your purposes.
However, you require to understand:
Resellers are in charge of customer support and disagreements; failure to fix issues can lead to account discontinuation.
Resellers need to bill at least ninety-seven dollars monthly per sub-account, restricting pricing flexibility.
Offering life time access for a single charge is restricted without previous authorization.
Pricing Framework and Assistance Plans
I appreciate that HighLevel’s assistance is offered straight from the control panel through the Help and live conversation buttons.
When you sign up for a test, you acquire free access to a welcome course, onboarding video tutorials, and a contact number for support. And of course, they in fact respond to calls.
I did contact their technical support team for assistance with producing funnels and web sites, which I had actually looked extensively for. The action got here within twenty-four hours, and the follow-ups were outstanding. The support rep certainly showed deep understanding of the system, which is constantly valuable.
Regarding layaway plan, there’s a robust Starter plan offered for ninety-seven bucks, which includes unlimited get in touches with, emails, products, funnels, and more.
Still, you’ll likely intend to take into consideration updating to the two hundred ninety-seven buck month-to-month prepare for detailed agency needs. With this strategy, you can likewise market the GHL system as a SaaS.
For support, expect a lively Facebook Team area, paid onboarding, and a done-for-you configuration choice also offered for a charge.
There’s ongoing online conversation available directly from your GHL control panel, together with useful documentation for self-service support.
Setup plans are offered for an additional expense, including a two hundred ninety-seven dollar choice for HIPAA compliance if that’s something you require.
You might assume the unlimited plan consists of unlimited email capability. Numerous users have whined about unanticipated charge card charges for sending out emails from their web servers without clear openness.
Final thought: GoHighLevel Agency Setup
GoHighLevel is a qualified all-in-one platform for agencies seeking to settle their marketing stack with solid CRM and automation features.
Nevertheless, continue to be aware of its clunky user interface, prospective email deliverability issues, and extra costs for email volume.
If you can endure the harsh sides and mostly serve service clients, GHL provides sensible worth– yet ensure you evaluate email deliverability prior to fully committing.
Here’s one crucial consideration:
If you’re devoting to it, be prepared to spend additional money on a different email marketing software program because of deliverability issues and bugs.