GoHighLevel settings itself as a detailed marketing and sales collection constructed particularly for electronic agencies. It packages together CRM capacities, email campaigns, course hosting, and automation operations right into one package. The core guarantee? Change your spread toolkit with a single platform that deals with client involvement and business operations throughout GoHighLevel Agency Plan
I’ve always gravitated toward merged platforms for digital commerce.
That’s exactly why devices like ClickFunnels captured my focus years back.
But we’re now in 2026, and the landscape has actually changed drastically.
After investing significant time inside GoHighLevel, I think you require to hear what I uncovered firsthand.
We’ll additionally take a look at exactly how it measures up versus competing platforms.
In this manner, you can purchase decision you’ll feel confident concerning lasting.
The Elements of GoHighLevel That Impressed Me
Consolidated Remedy: GoHighLevel merges vital sales and marketing capacities, eliminating the need for numerous different memberships.
Text Messaging Performance: Bidirectional SMS communication provides more powerful involvement than conventional email techniques.
Effective CRM System: The contact administration features competing what you ‘d locate in ActiveCampaign or ClickFunnels.
Sophisticated Automation: Outstanding workflow capacities for segmenting audiences, managing contacts, and structure custom processes.
Affordable Pricing Structure: Monthly plans varying from ninety-seven to two hundred ninety-seven dollars compete positively with Kajabi and ClickFunnels options that typically begin above one hundred fifty dollars monthly. Nevertheless, email costs can gather quickly, which I’ll deal with shortly.
Integration Capabilities: Suitable with Zapier, email platforms, and messaging solutions.
The Frustrating Components of GoHighLevel
Confusing Interface: The user interface really felt counterintuitive, with arrangement choices spread throughout the platform and simple jobs like funnel editing and enhancing calling for unnecessarily complicated actions.
Email Broadcast Expenditures Rise: You’re billed one cent per email message, meaning a list of thirty thousand subscribers might press your month-to-month costs past three hundred dollars. Incorporated with overage costs and third-party integration needs like Mailgun, actual monthly costs climbed to somewhere in between four hundred seventy-five and 6 hundred twenty-five dollars.
Dependability Issues: Numerous individuals have actually recorded serious automation malfunctions, consisting of emails being provided to inaccurate receivers or sent several times to the exact same person.
Email Shipment Obstacles: Their email framework relies on Mailgun, and countless customers transitioning from other email marketing systems to GoHighLevel experienced considerable decreases in deliverability rates. This stands for a crucial weakness that could at some point push you toward alternate options.
Generalist Technique: While automation features are durable, rivals offer better deepness in course production and community structure features. That stated, Kajabi charges one hundred forty-nine dollars or even more month-to-month for hosting more than 3 items.
My Profits Evaluation
GoHighLevel provides a capable unified platform for marketing, sales, and customer relationship management at a reasonable base cost factor.
But let’s get real concerning something important.
A lot of customers see it mainly as a CRM or funnel builder instead of an email-focused platform.
Countless customers constantly report deliverability problems with the email features, so element that in if email marketing stands for a core component of your approach.
Those shock email sending out costs have actually blindsided lots of customers as well.
The platform absolutely succeeds for agencies thinking about reselling marketing solutions. With white-labeling capabilities, unlimited sub-accounts on premium tiers, and detailed customer administration tools, it’s architected particularly for agency development and scaling.
Comprehending GoHighLevel’s Core Purpose
GoHighLevel desires function as an all-inclusive system dealing with most electronic sales and marketing needs for your agency.
The system consists of email marketing abilities, course production tools, workflow automation, CRM performance, website building, landing page creation, and extra features.
Its mentioned goal is replacing every other tool presently in your stack, and the company makes no apologies about that ambition.
Consider this circumstance:
GoHighLevel claims it can replacement for systems like Mailchimp, Calendly, WordPress, Kajabi, ActiveCampaign, Zapier, and numerous various other solutions.
What makes GHL distinctive contrasted to comparable platforms like ClickFunnels and Kajabi is its positioning as a service for marketing agencies and software application resellers.
The pricing appears reasonable in the beginning glance: ninety-seven dollars and two hundred ninety-seven dollars regular monthly.
But is that the full picture? Let’s investigate additionally.
Browsing the GoHighLevel User Interface
The GoHighLevel dashboard presents a clean and apparently user-friendly format that shows up welcoming initially.
Nonetheless, most of customers encounter difficulties with the cluttered user interface and senseless organization of features.
For example:
The platform utilizes 3 distinct settings panels for managing various arrangement facets– overall settings, individual setups, and item settings GoHighLevel Agency Plan
Bizarrely, the web links to these crucial setups are positioned on opposite sides of the display, creating unnecessary complication and aggravation.
Even with added information inhabited, the dashboard maintains a clean and well-structured look.
I appreciate the capacity to produce multiple control panels for arranging different records right into separate views.
This attribute verifies particularly important when keeping different viewpoints for the account proprietor versus sub-accounts representing your consumers.
As I mentioned earlier, GoHighLevel has numerous harsh edges in terms of user interface and user experience, and the underlying codebase appears less than excellent.
Building Funnels in GoHighLevel
To build a client’s internet site, create landing pages, or develop a sales funnel within GoHighLevel, you need to initially develop a sub-account by entering their info.
After completing this step, switch to the freshly created sub-account, browse to Websites, then choose Funnels. Do not worry if this feels complex– it took me a number of attempts before comprehending the workflow.
HighLevel Funnels allows unlimited sales funnel development, unlike platforms such as Kajabi that impose constraints.
Additionally, there are greater than one thousand funnel templates available to accelerate your preliminary arrangement.
Based on my experience, you will not require comprehensive knowledge to construct landing pages and sales funnels using GoHighLevel.
You have the option to customize templates on your own or request GoHighLevel to manage personalization for you.
I picked the self-customization route due to the fact that I wanted to develop detailed, custom funnels from scratch making use of the drag-and-drop contractor. You merely add the sequential steps.
I especially worth these capabilities:
GHL’s Photos feature makes it possible for immediate funnel duplicating across accounts, saving considerable setup time.
Effective screening with rapid action duplication and split testing functionality.
Real-time notices regarding lead actions keep you educated without constant hands-on monitoring.
I specifically value the multi-channel integration integrating voice, SMS, and Facebook directly within funnels.
Aesthetic pipeline management with computerized guidelines for progressing leads enhances follow-up processes.
To better streamline migrations, GHL supplies a ClickFunnels import attribute for smooth funnel transfers.
Web Page and Website Construction
GoHighLevel enables page development from the ground up or template selection for modification utilizing the instinctive drag-and-drop contractor.
You’re additionally cost-free to include prefabricated page sections as preferred. Conversely, make use of personalized code to develop specialized functions.
The experience feels as smooth as Elementor for WordPress. Nevertheless, Elementor does offer slightly much more, consisting of:
A wider option of customized font styles and typography options
Sophisticated message computer animations
Substantial widget collection
Advanced history capacities like parallax scrolling and video histories
Nevertheless, I think HighLevel will certainly show enough for the majority of your clients.
The web pages integrate straight with your GHL sales and marketing automation features, consisting of CRM, appointment scheduling, and email capture, nurturing, and pipeline management.
Exceptionally hassle-free functionality.
I also value the ability to produce “global areas” or web page areas that instantly populate when developing new pages, conserving time and making sure consistent branding throughout. One more Elementor-like feature I value.
With Brand Boards found under Marketing, you can complete the same for text components and other branding basics.
The statistics page displays everything occurring on your sub-account’s site, consisting of page gos to and sales conversions.
Email Marketing Capabilities
GoHighLevel’s email marketing harbors significant concealed expenditures. You’ll pay one cent per email beyond your plan’s allowance, which gathers rapidly with bigger client listings. Lots of users require third-party services like Mailgun for improved deliverability, pushing actual expenses substantially past the advertised subscription rate.
Currently relating to the features:
GoHighLevel enables email campaign and sequence creation with triggers and automated follow-up messages.
I value the capability to include trackable links in both emails and SMS messages, allowing you to keep an eye on recipient activities and cause automated communications.
You can save, send, or timetable emails for ideal delivery times.
This shows beneficial for reaching your audience when they’re probably to open up messages.
Right here’s where the scenario wears away dramatically.
GoHighLevel recommends Mailgun for bulk email sending out, suggesting their LC solution may have lower shipment prices.
Examining GoHighLevel’s email deliverability before complete commitment is advisable, as many users have reported about thirty percent reduced delivery prices compared to their previous email marketing systems.
Currently, I heard there are over four hundred customizable email templates offered on HighLevel. In spite of complete searches of the Template Collection, I could not locate them within a sub-account in Sub-Account Mode.
A respectable variety of templates shows up when switching over to Agency Mode.
You can include your custom-created templates, although this requires the two hundred ninety-seven buck month-to-month reseller plan.
Within a sub-account, I just found six fundamental templates and the alternative to create and conserve email templates from scratch for reuse in other campaigns.
Right here’s what one template, called “Strategic Preparation,” looks like inside the GHL email layout editor:
Not particularly outstanding, yet not awful either.
However, I do appreciate that GHL integrates workflow automation right into email marketing, encompassing:
Welcome and Thank You messages
Automated abandoned cart communications
Follow-ups for lead nurturing, GoHighLevel Agency Plan
Split screening for conversion optimization, to name a few features.
Furthermore, real-time analytics provide insights into email campaign efficiency. This helps you capitalize on possibilities or address possible problems as they arise.
The HighLevel CRM System
GoHighLevel’s CRM tool advises me of ClickFunnels in its thoroughness.
GoHighLevel includes a customer portal enabling project development monitoring and seeing past communications.
The workflow automation feature aids improve jobs like contact administration, segmentation, and lead improvement through your pipeline.
This stands for a considerable advantage: GoHighLevel assists in interesting communications with leads with sms message, voicemail drops, and Facebook Messenger. This versatility indicates connecting with different customer sectors via their liked communication channels.
Understand, though– SMS fees use independently from the subscription fee.
I also value the GoHighLevel Social Planner.
It allows you to develop, save, modify, routine, article, and assess social media content throughout different channels.
It works as a solid substitute for social media sites scheduling devices like Barrier, SproutSocial, and Hootsuite– without extra prices.
However that’s not every little thing; the CRM device also gives numerous helpful features:
Schedule appointments straight within the platform from the Calendars area.
Combine multi-channel communications to support your clients’ favored communication approaches and relationship-building strategies.
Usage tags and clever listings to sector customers for more targeted projects.
Include extensive customer information per entry under the Possibility tab, offering more clear understanding of your potential customers, leads, and customers as they progress via your aesthetic pipeline.
Advanced lead scoring helps prioritize lead nurturing based on their actions throughout your pipeline.
Currently allow’s review the vital services and products you can sell using GoHighLevel
Products You Can Sell With GoHighLevel
Comparable to Kajabi, ClickFunnels, and Systeme, GHL sustains both little and extensive courses, complete with memberships, areas, and related sources.
GHL additionally allows physical item sales using ecommerce pages, like Systeme. Nonetheless, dropshipping is not offered.
GoHighLevel programs sustain different material formats, consisting of audio, video clip, and files.
This suggests accommodating various understanding designs and interesting a wider student base.
Plus, it allows importing programs from Kajabi, including a lot more flexibility to your course creation efforts.
In my experience, devoted online program devices like Kajabi, LearnWorlds, and Thinkific offer more innovative alternatives. These include training course leaking, social accounts, and progressed community structure and management tools. Nevertheless, GHL’s offerings will be enough for numerous developers.
GoHighLevel additionally offers program certificates and different settlement alternatives, including time payment plan and free courses.
You can quickly attach your programs to your neighborhood for fast access and to enhance money making capacity.
What I particularly appreciate is just how uncomplicated it is to incorporate program items directly with your sales funnels and CRM for computerized nurturing, lead racking up, conversions, follow-ups, and much more.
This is just one of my preferred facets of Kajabi as well.
Reputation Management Features
On-line ratings hold crucial value, and GoHighLevel acknowledges this truth.
The platform immediately sends out evaluation requests through text, email, and QR code following transactions.
This function ensures you do not miss chances to build trustworthiness and trust fund with your target market.
You can additionally keep track of on-line evaluations about your solutions or organization, allowing suitable reactions.
As an example, you can reroute adverse comments to an exclusive type prior to public publishing.
Conversely, you can choose who can leave comments based on their rating.
This strategy empowers you to involve directly with customers to fix problems without harming your reputation.
And also, GoHighLevel simplifies issues by allowing you to review client comments across numerous platforms– like Yext, Google My Organization, and Facebook– directly from your GHL account. Pretty practical functionality.
Integration Alternatives
The platform sustains typical integration alternatives throughout settlement processing, social media and Zapier.
Furthermore, the App Industry, featuring both paid and complimentary app integrations, comes in Agency Mode for account owners in addition to for your clients in sub-account setting.
I found about 3 hundred fifty apps throughout various company groups, consisting of SMS and live conversation integrations, social media sites, and marketing automation devices.
You can additionally incorporate WhatsApp and Twilio for messaging, allow bidirectional syncing with various other CRMs, and handle consultations and organizing with Google Calendar.
And also, QuickBooks integration is offered for economic monitoring, among other choices.
The Reselling and SaaSpreneur Program
The reseller program stands for among GoHighLevel’s main attractions.
Important note: You’ll require Agency Mode access with the Reselling tab to use these features.
The Unlimited Plan at 2 hundred ninety-seven bucks regular monthly deals:
Complete sub-account rebranding and modification
Unlimited client sub-accounts at no extra price
API accessibility for integrating outside tools
To market these ready-to-deploy GHL sub-accounts at a markup, you’ll require both hundred ninety-seven buck month-to-month Unlimited plan.
When you do this, you can additionally resell various other software application solutions to your clients at a markup.
GoHighLevel requires charging a minimum of ninety-seven bucks month-to-month for every client.
This implies you’ll require at least 5 customers renewing month-to-month to break even. Any type of extra clients beyond that add straight to your profits.
The devices you can market within your sub-accounts consist of core solutions like Google Ad Manager, WordPress, Discussion AI, and WhatsApp, plus dozens of Market applications such as AWeber, Consistent Get In Touch With, and Wrike.
To do well with the GoHighLevel reseller program:
Add value to your sub-accounts by consisting of:
Personalized frameworks
Prefabricated pictures
Pre-built integrations
Automated process
Without these additions, clients may choose GoHighLevel straight as opposed to paying your costs.
The SaaS Setting includes white-label alternatives for:
iPhone application
Android application
Desktop application
These applications enable handling all social media sites, SMS, and email from one area.
Conversely, you can “gray-label” a mobile app to link your GHL leads without them needing to return to your top quality GHL pages.
In total, these are 3 different mobile applications you can select from based on your purposes.
Nonetheless, you require to understand:
Resellers are accountable for consumer assistance and conflicts; failing to solve problems can result in account termination.
Resellers should bill a minimum of ninety-seven dollars month-to-month per sub-account, limiting pricing adaptability.
Marketing life time gain access to for an one-time fee is restricted without previous authorization.
Pricing Framework and Assistance Plans
I value that HighLevel’s assistance is readily available directly from the control panel through the Help and live conversation buttons.
As soon as you sign up for a test, you obtain free access to a welcome program, onboarding video tutorials, and a contact number for assistance. And of course, they actually respond to calls.
I did contact their technological support group for aid with creating funnels and internet sites, which I had looked extensively for. The feedback got here within twenty-four hours, and the follow-ups were exceptional. The assistance representative absolutely demonstrated deep expertise of the system, which is constantly useful.
Pertaining to payment plans, there’s a durable Starter plan readily available for ninety-seven dollars, which includes unlimited get in touches with, emails, products, funnels, and extra.
Still, you’ll likely want to take into consideration upgrading to both hundred ninety-seven buck month-to-month prepare for detailed agency needs. With this strategy, you can also resell the GHL platform as a SaaS.
For support, anticipate a vibrant Facebook Team neighborhood, paid onboarding, and a done-for-you arrangement alternative also readily available for a cost.
There’s continuous live chat readily available straight from your GHL control panel, along with handy documents for self-service help.
Setup plans are offered for an additional price, including a 2 hundred ninety-seven dollar option for HIPAA conformity if that’s something you call for.
You might presume the unlimited plan includes unlimited email capability. Various customers have actually complained regarding unexpected charge card costs for sending out emails from their web servers without clear transparency.
Conclusion: GoHighLevel Agency Plan
GoHighLevel is a qualified all-in-one platform for agencies seeking to settle their marketing pile with strong CRM and automation features.
Nonetheless, remain knowledgeable about its confusing user interface, prospective email deliverability problems, and added expenses for email quantity.
If you can endure the harsh edges and mainly offer service clients, GHL supplies reasonable worth– yet guarantee you check email deliverability before completely committing.
Below’s one vital factor to consider:
If you’re committing to it, be prepared to invest additional money on a different email marketing software program due to deliverability problems and insects.