GoHighLevel placements itself as a detailed marketing and sales collection developed particularly for digital agencies. It bundles with each other CRM capacities, email campaigns, training course hosting, and automation process right into one bundle. The core promise? Change your scattered toolkit with a solitary platform that manages client engagement and organization operations from start to finish GoHighLevel Agency Business Model
I’ve always gravitated toward unified platforms for digital business.
That’s specifically why devices like ClickFunnels caught my interest years back.
But we’re now in 2026, and the landscape has shifted drastically.
After spending substantial time inside GoHighLevel, I think you need to hear what I found firsthand.
We’ll additionally take a look at exactly how it measures up versus competing systems.
By doing this, you can make a purchasing decision you’ll feel confident regarding lasting.
The Aspects of GoHighLevel That Excited Me
Consolidated Service: GoHighLevel merges crucial sales and marketing capabilities, getting rid of the demand for multiple different memberships.
Text Messaging Capability: Bidirectional SMS communication provides stronger engagement than traditional email approaches.
Effective CRM System: The call management features rival what you would certainly discover in ActiveCampaign or ClickFunnels.
Sophisticated Automation: Excellent workflow capabilities for segmenting target markets, taking care of get in touches with, and structure custom-made processes.
Affordable Pricing Structure: Monthly plans ranging from ninety-seven to two hundred ninety-seven dollars compete favorably with Kajabi and ClickFunnels choices that typically start above one hundred fifty bucks regular monthly. Nevertheless, email costs can accumulate promptly, which I’ll deal with quickly.
Integration Capacities: Compatible with Zapier, email systems, and messaging services.
The Frustrating Aspects of GoHighLevel
Confusing Interface: The interface really felt counterintuitive, with configuration choices scattered throughout the system and straightforward jobs like funnel editing and enhancing calling for needlessly intricate steps.
Email Program Expenses Escalate: You’re charged one cent per email message, indicating a checklist of thirty thousand customers could press your regular monthly expense past 3 hundred dollars. Combined with excess fees and third-party integration demands like Mailgun, real monthly expenses reached somewhere in between four hundred seventy-five and six hundred twenty-five dollars.
Integrity Problems: Several individuals have actually documented serious automation breakdowns, including emails being supplied to incorrect recipients or sent out numerous times to the very same person.
Email Distribution Difficulties: Their email infrastructure relies on Mailgun, and many users transitioning from other email marketing platforms to GoHighLevel experienced significant decreases in deliverability rates. This stands for a critical weakness that could eventually push you towards different solutions.
Generalist Strategy: While automation features are robust, competitors provide greater depth in course production and community building features. That stated, Kajabi charges one hundred forty-nine dollars or even more monthly for hosting more than three items.
My Bottom Line Assessment
GoHighLevel offers a capable unified system for marketing, sales, and consumer partnership monitoring at a reasonable base cost point.
Yet allow’s get actual regarding something vital.
Most individuals view it mostly as a CRM or funnel builder rather than an email-focused system.
Countless customers constantly report deliverability troubles with the email features, so element that in if email marketing stands for a core element of your method.
Those shock email sending out costs have blindsided numerous users as well.
The system genuinely succeeds for agencies thinking about reselling marketing services. With white-labeling abilities, unlimited sub-accounts on costs tiers, and extensive customer management devices, it’s architected especially for agency development and scaling.
Understanding GoHighLevel’s Core Purpose
GoHighLevel desires work as a comprehensive system dealing with most digital sales and marketing demands for your agency.
The platform includes email marketing capabilities, training course production devices, workflow automation, CRM performance, internet site building, landing page creation, and additional features.
Its specified objective is changing every other tool currently in your pile, and the company makes no apologies about that aspiration.
Consider this situation:
GoHighLevel declares it can replacement for systems like Mailchimp, Calendly, WordPress, Kajabi, ActiveCampaign, Zapier, and many other solutions.
What makes GHL distinct compared to similar systems like ClickFunnels and Kajabi is its positioning as a solution for marketing agencies and software program resellers.
The pricing shows up reasonable initially glance: ninety-seven bucks and two hundred ninety-seven bucks monthly.
However is that the full picture? Allow’s examine further.
Browsing the GoHighLevel Interface
The GoHighLevel control panel provides a clean and apparently intuitive layout that shows up welcoming originally.
However, most of users encounter difficulties with the chaotic user interface and senseless organization of features.
As an example:
The platform utilizes 3 distinct settings panels for managing different arrangement facets– total settings, private settings, and product settings GoHighLevel Agency Business Model
Bizarrely, the links to these critical setups are placed on opposite sides of the screen, producing unnecessary complication and frustration.
Even with added data populated, the dashboard keeps a tidy and well-structured look.
I appreciate the capability to create multiple dashboards for arranging different records into different sights.
This function verifies particularly useful when preserving different viewpoints for the account owner versus sub-accounts representing your customers.
As I stated earlier, GoHighLevel has countless harsh edges in regards to user interface and customer experience, and the underlying codebase shows up less than beautiful.
Structure Funnels in GoHighLevel
To construct a customer’s website, develop landing pages, or produce a sales funnel within GoHighLevel, you should initially establish a sub-account by entering their information.
After finishing this step, switch to the freshly produced sub-account, browse to Sites, after that pick Funnels. Don’t fret if this really feels complicated– it took me a number of attempts before comprehending the workflow.
HighLevel Funnels allows unlimited sales funnel production, unlike platforms such as Kajabi that enforce limitations.
Furthermore, there are more than one thousand funnel templates offered to accelerate your initial setup.
Based upon my experience, you won’t require extensive knowledge to construct landing pages and sales funnels utilizing GoHighLevel.
You have the choice to customize templates on your own or demand GoHighLevel to take care of customization for you.
I chose the self-customization course due to the fact that I intended to create thorough, custom funnels from scratch utilizing the drag-and-drop builder. You just include the sequential actions.
I specifically value these abilities:
GHL’s Snapshots include allows immediate funnel cloning throughout accounts, conserving considerable configuration time.
Efficient screening with rapid step duplication and split screening capability.
Real-time notifications concerning lead actions keep you informed without consistent manual checking.
I particularly value the multi-channel integration incorporating voice, SMS, and Facebook directly within funnels.
Aesthetic pipeline management with automated rules for progressing leads streamlines follow-up processes.
To better streamline movements, GHL supplies a ClickFunnels import function for seamless funnel transfers.
Page and Site Building
GoHighLevel makes it possible for web page development from the ground up or template choice for personalization making use of the intuitive drag-and-drop builder.
You’re additionally cost-free to incorporate ready-made web page sections as wanted. Conversely, use personalized code to develop customized functions.
The experience really feels as smooth as Elementor for WordPress. However, Elementor does offer somewhat a lot more, including:
A broader choice of customized typefaces and typography options
Advanced text animations
Substantial widget library
Advanced background abilities like parallax scrolling and video backgrounds
Nevertheless, I think HighLevel will certainly show enough for the majority of your clients.
The web pages incorporate directly with your GHL sales and marketing automation features, consisting of CRM, appointment scheduling, and email capture, nurturing, and pipeline management.
Very hassle-free performance.
I also appreciate the capability to develop “international areas” or page areas that immediately occupy when creating brand-new pages, conserving time and making certain consistent branding throughout. One more Elementor-like function I value.
With Brand name Boards located under Marketing, you can achieve the very same for text components and other branding basics.
The stats web page presents whatever occurring on your sub-account’s site, including web page check outs and sales conversions.
Email Marketing Capabilities
GoHighLevel’s email marketing harbors considerable covert expenditures. You’ll pay one cent per email beyond your plan’s allocation, which builds up rapidly with larger subscriber checklists. Lots of users need third-party services like Mailgun for enhanced deliverability, pressing actual prices considerably beyond the advertised subscription cost.
Currently relating to the features:
GoHighLevel enables email campaign and sequence production with triggers and automatic follow-up messages.
I appreciate the capability to include trackable links in both emails and SMS messages, allowing you to keep an eye on recipient activities and trigger automated communications.
You can conserve, send, or schedule emails for optimum delivery times.
This confirms valuable for reaching your audience when they’re most likely to open messages.
Below’s where the scenario deteriorates significantly.
GoHighLevel advises Mailgun for bulk email sending, recommending their LC solution may have lower delivery rates.
Examining GoHighLevel’s email deliverability prior to full commitment is a good idea, as several customers have actually reported roughly thirty percent lower delivery prices contrasted to their previous email marketing systems.
Now, I listened to there are over four hundred customizable email templates readily available on HighLevel. Despite extensive searches of the Template Library, I couldn’t situate them within a sub-account in Sub-Account Mode.
A good variety of templates shows up when switching over to Agency Mode.
You can include your custom-created templates, although this calls for both hundred ninety-seven buck monthly reseller plan.
Within a sub-account, I only discovered six fundamental templates and the alternative to develop and conserve email templates from square one for reuse in various other campaigns.
Here’s what one template, called “Strategic Planning,” resembles inside the GHL email style editor:
Not especially remarkable, however not terrible either.
However, I do appreciate that GHL integrates workflow automation into email marketing, incorporating:
Invite and Thank You messages
Automated abandoned cart interactions
Follow-ups for lead nurturing, GoHighLevel Agency Business Model
Split testing for conversion optimization, to name a few features.
Furthermore, real-time analytics provide understandings right into email campaign efficiency. This helps you maximize opportunities or address possible issues as they emerge.
The HighLevel CRM System
GoHighLevel’s CRM device advises me of ClickFunnels in its thoroughness.
GoHighLevel includes a client portal allowing job development monitoring and watching past interactions.
The workflow automation attribute assists streamline jobs like contact monitoring, division, and lead improvement with your pipeline.
This stands for a considerable advantage: GoHighLevel assists in appealing interactions with leads via text messages, voicemail drops, and Facebook Messenger. This adaptability suggests connecting with various consumer sectors through their preferred communication channels.
Be aware, however– SMS costs apply individually from the registration charge.
I also value the GoHighLevel Social Planner.
It enables you to develop, conserve, modify, timetable, article, and evaluate social media web content throughout different networks.
It works as a solid replacement for social media organizing devices like Buffer, SproutSocial, and Hootsuite– without extra prices.
However that’s not everything; the CRM tool additionally gives several practical features:
Schedule visits directly within the platform from the Calendars section.
Merge multi-channel interactions to support your customers’ favored interaction methods and relationship-building strategies.
Use tags and smart checklists to sector customers for even more targeted campaigns.
Include comprehensive consumer data to each entrance under the Chance tab, supplying more clear understanding of your potential customers, leads, and consumers as they advance through your aesthetic pipeline.
Advanced lead scoring aids focus on lead nurturing based on their actions throughout your pipeline.
Now allow’s go over the vital services and products you can market utilizing GoHighLevel
Products You Can Offer With GoHighLevel
Similar to Kajabi, ClickFunnels, and Systeme, GHL sustains both tiny and extensive training courses, full with memberships, neighborhoods, and relevant resources.
GHL additionally enables physical product sales utilizing shopping web pages, like Systeme. However, dropshipping is not readily available.
GoHighLevel programs support various web content formats, consisting of sound, video, and documents.
This implies fitting different understanding designs and appealing to a wider student base.
Plus, it allows importing courses from Kajabi, including a lot more versatility to your training course production initiatives.
In my experience, dedicated online program devices like Kajabi, LearnWorlds, and Thinkific give extra advanced choices. These consist of training course leaking, social accounts, and advanced area building and administration tools. Nevertheless, GHL’s offerings will suffice for several makers.
GoHighLevel additionally offers program certifications and various settlement choices, including installment plans and free courses.
You can conveniently attach your courses to your community for quick gain access to and to enhance money making potential.
What I particularly value is exactly how simple it is to integrate course products straight with your sales funnels and CRM for automated nurturing, lead scoring, conversions, follow-ups, and more.
This is just one of my preferred aspects of Kajabi as well.
Reputation Management Features
On the internet scores hold crucial importance, and GoHighLevel identifies this fact.
The platform instantly sends out review demands using SMS, email, and QR code following deals.
This function ensures you do not miss possibilities to construct trustworthiness and depend on with your audience.
You can likewise monitor on the internet testimonials about your solutions or business, enabling ideal feedbacks.
As an example, you can reroute negative feedback to a private kind before public uploading.
Alternatively, you can select that can leave remarks based upon their rating.
This strategy equips you to involve straight with clients to resolve issues without harming your credibility.
And also, GoHighLevel streamlines matters by permitting you to evaluate customer feedback throughout numerous systems– like Yext, Google My Company, and Facebook– directly from your GHL account. Pretty practical functionality.
Integration Choices
The system supports conventional integration options across payment processing, social media and Zapier.
Additionally, the App Industry, featuring both paid and complimentary application assimilations, comes in Agency Mode for account proprietors as well as for your customers in sub-account setting.
I discovered around 3 hundred fifty applications throughout various company classifications, including SMS and live conversation assimilations, social networks, and marketing automation devices.
You can likewise integrate WhatsApp and Twilio for messaging, allow bidirectional syncing with other CRMs, and take care of appointments and organizing with Google Calendar.
And also, QuickBooks integration is readily available for economic monitoring, to name a few options.
The Reselling and SaaSpreneur Program
The reseller program represents among GoHighLevel’s key attractions.
Essential note: You’ll need Agency Mode gain access to with the Reselling tab to utilize these features.
The Unlimited Plan at 2 hundred ninety-seven bucks month-to-month offers:
Full sub-account rebranding and customization
Unlimited client sub-accounts at no additional expense
API access for incorporating external tools
To resell these ready-to-deploy GHL sub-accounts at a markup, you’ll require the two hundred ninety-seven dollar regular monthly Unlimited plan.
When you do this, you can also resell various other software program solutions to your consumers at a markup.
GoHighLevel calls for billing a minimum of ninety-seven dollars monthly for each and every customer.
This indicates you’ll require at least five customers restoring month-to-month to recover cost. Any type of additional clients past that contribute directly to your revenue.
The devices you can resell within your sub-accounts include core solutions like Google Ad Manager, WordPress, Discussion AI, and WhatsApp, plus lots of Marketplace applications such as AWeber, Consistent Contact, and Wrike.
To be successful with the GoHighLevel reseller program:
Add worth to your sub-accounts by including:
Customized frameworks
Prefabricated pictures
Pre-built combinations
Automated operations
Without these enhancements, clients may choose GoHighLevel straight as opposed to paying your premium.
The SaaS Setting includes white-label choices for:
iPhone application
Android application
Desktop computer application
These applications permit taking care of all social media, SMS, and email from one area.
Alternatively, you can “gray-label” a mobile app to link your GHL leads without them requiring to go back to your well-known GHL pages.
In total, these are 3 various mobile applications you can select from based on your goals.
Nevertheless, you require to recognize:
Resellers are in charge of client support and disputes; failure to resolve issues can result in account termination.
Resellers should bill at the very least ninety-seven dollars regular monthly per sub-account, limiting pricing adaptability.
Offering life time gain access to for an one-time charge is prohibited without previous authorization.
Pricing Structure and Support Plans
I value that HighLevel’s assistance is offered directly from the dashboard through the Assistance and live conversation switches.
Once you sign up for a test, you gain free access to a welcome course, onboarding video tutorials, and a telephone number for assistance. And of course, they actually respond to phone calls.
I did contact their technological support group for help with producing funnels and websites, which I had actually looked thoroughly for. The reaction arrived within twenty-four hours, and the follow-ups were excellent. The support representative definitely showed deep knowledge of the system, which is constantly important.
Relating to layaway plan, there’s a robust Starter plan offered for ninety-seven dollars, that includes unlimited calls, emails, products, funnels, and extra.
Still, you’ll likely wish to think about updating to the two hundred ninety-seven dollar month-to-month plan for comprehensive agency requirements. With this strategy, you can also market the GHL platform as a SaaS.
For assistance, expect a lively Facebook Team neighborhood, paid onboarding, and a done-for-you configuration option likewise readily available for a charge.
There’s continuous live conversation available straight from your GHL dashboard, together with helpful documentation for self-service help.
Arrangement plans are available for an extra price, including a two hundred ninety-seven buck alternative for HIPAA conformity if that’s something you need.
You may think the unlimited plan includes unlimited email capability. Numerous individuals have grumbled concerning unforeseen credit card charges for sending out emails from their web servers without clear openness.
Final thought: GoHighLevel Agency Business Model
GoHighLevel is a capable all-in-one platform for agencies looking for to consolidate their marketing pile with solid CRM and automation features.
However, continue to be knowledgeable about its clunky interface, prospective email deliverability issues, and extra prices for email volume.
If you can tolerate the harsh edges and mostly serve organization clients, GHL provides sensible worth– but guarantee you examine email deliverability prior to completely dedicating.
Below’s one crucial factor to consider:
If you’re devoting to it, be prepared to invest extra cash on a separate email marketing software application due to deliverability problems and pests.