GoHighLevel settings itself as a thorough marketing and sales collection constructed specifically for digital agencies. It bundles together CRM abilities, email campaigns, course hosting, and automation workflows right into one plan. The core promise? Change your spread toolkit with a single platform that manages client engagement and organization operations from start to finish Does GoHighLevel Have PPC
I have actually always gravitated toward merged systems for digital business.
That’s exactly why devices like ClickFunnels caught my attention years back.
Yet we’re now in 2026, and the landscape has actually changed drastically.
After investing considerable time inside GoHighLevel, I think you require to hear what I discovered firsthand.
We’ll also analyze how it measures up versus competing systems.
This way, you can buy choice you’ll feel great about long-term.
The Aspects of GoHighLevel That Impressed Me
Consolidated Remedy: GoHighLevel merges vital sales and marketing capacities, eliminating the requirement for several different registrations.
Text Messaging Capability: Bidirectional SMS interaction provides stronger engagement than standard email approaches.
Powerful CRM System: The contact monitoring features rival what you would certainly find in ActiveCampaign or ClickFunnels.
Sophisticated Automation: Excellent workflow abilities for segmenting target markets, managing contacts, and structure personalized procedures.
Affordable Pricing Framework: Regular monthly plans varying from ninety-seven to 2 hundred ninety-seven bucks contend positively with Kajabi and ClickFunnels options that generally begin over one hundred fifty dollars month-to-month. Nevertheless, email expenses can build up rapidly, which I’ll resolve soon.
Integration Abilities: Compatible with Zapier, email platforms, and messaging solutions.
The Disappointing Elements of GoHighLevel
Confusing Interface: The user interface really felt counterproductive, with arrangement choices spread throughout the platform and uncomplicated jobs like funnel modifying requiring needlessly complex actions.
Email Broadcast Expenditures Intensify: You’re charged one cent per email message, suggesting a checklist of thirty thousand customers can press your monthly expense beyond three hundred dollars. Integrated with excess fees and third-party integration needs like Mailgun, actual month-to-month costs climbed to somewhere between four hundred seventy-five and 6 hundred twenty-five dollars.
Reliability Issues: Several customers have actually documented severe automation breakdowns, consisting of emails being supplied to inaccurate receivers or sent several times to the exact same person.
Email Shipment Obstacles: Their email framework depends upon Mailgun, and many users transitioning from various other email marketing platforms to GoHighLevel experienced significant decreases in deliverability rates. This represents a vital weakness that might ultimately push you toward different services.
Generalist Method: While automation features are durable, competitors provide greater depth in training course production and community structure features. That claimed, Kajabi charges one hundred forty-nine dollars or even more monthly for hosting more than 3 products.
My Profits Assessment
GoHighLevel gives a qualified unified system for marketing, sales, and customer partnership administration at a reasonable base price point.
But allow’s get real about something crucial.
The majority of customers watch it largely as a CRM or funnel builder as opposed to an email-focused platform.
Many individuals consistently report deliverability problems with the email features, so factor that in if email marketing stands for a core element of your strategy.
Those shock email sending costs have actually blindsided numerous customers as well.
The platform genuinely succeeds for agencies curious about marketing marketing services. With white-labeling capabilities, unlimited sub-accounts on premium tiers, and extensive client administration tools, it’s architected especially for agency growth and scaling.
Recognizing GoHighLevel’s Core Purpose
GoHighLevel aspires to work as an all-encompassing platform addressing most digital sales and marketing needs for your agency.
The system consists of email marketing capacities, course creation tools, workflow automation, CRM performance, site structure, landing page production, and additional features.
Its mentioned purpose is replacing every other tool presently in your pile, and the firm makes no apologies about that passion.
Consider this scenario:
GoHighLevel asserts it can substitute for platforms like Mailchimp, Calendly, WordPress, Kajabi, ActiveCampaign, Zapier, and countless other services.
What makes GHL distinctive compared to similar systems like ClickFunnels and Kajabi is its positioning as an option for marketing agencies and software program resellers.
The pricing shows up affordable in the beginning look: ninety-seven dollars and two hundred ninety-seven bucks regular monthly.
Yet is that the full photo? Let’s investigate better.
Browsing the GoHighLevel Interface
The GoHighLevel control panel presents a tidy and seemingly intuitive layout that appears inviting at first.
However, the majority of customers encounter difficulties with the cluttered interface and not logical organization of features.
For example:
The platform uses 3 distinct setups panels for handling different arrangement facets– total setups, specific settings, and product setups Does GoHighLevel Have PPC
Bizarrely, the links to these crucial setups are placed on contrary sides of the display, producing unnecessary confusion and frustration.
Even with additional information populated, the dashboard preserves a clean and well-structured look.
I appreciate the ability to produce multiple control panels for arranging various records right into separate sights.
This attribute confirms particularly important when keeping various point of views for the account owner versus sub-accounts representing your clients.
As I stated previously, GoHighLevel includes various harsh edges in terms of interface and individual experience, and the underlying codebase shows up less than pristine.
Building Funnels in GoHighLevel
To build a client’s website, establish landing pages, or create a sales funnel within GoHighLevel, you must initially develop a sub-account by entering their info.
After completing this action, switch to the newly produced sub-account, browse to Sites, then select Funnels. Don’t stress if this feels complex– it took me numerous attempts prior to comprehending the workflow.
HighLevel Funnels enables unlimited sales funnel development, unlike platforms such as Kajabi that impose constraints.
Additionally, there are more than one thousand funnel templates available to increase your first configuration.
Based upon my experience, you won’t require extensive expertise to develop landing pages and sales funnels using GoHighLevel.
You have the choice to personalize templates on your own or request GoHighLevel to take care of personalization for you.
I chose the self-customization course since I intended to develop comprehensive, custom funnels from the ground up making use of the drag-and-drop building contractor. You simply add the sequential steps.
I particularly worth these capabilities:
GHL’s Photos include enables immediate funnel duplicating across accounts, saving considerable configuration time.
Reliable screening through quick step duplication and split testing functionality.
Real-time notices concerning lead activities keep you informed without continuous manual monitoring.
I specifically value the multi-channel integration integrating voice, SMS, and Facebook directly within funnels.
Aesthetic pipeline management with automated policies for progressing leads simplifies follow-up processes.
To better streamline movements, GHL gives a ClickFunnels import feature for smooth funnel transfers.
Page and Site Construction
GoHighLevel enables web page creation from the ground up or template selection for personalization making use of the instinctive drag-and-drop contractor.
You’re likewise cost-free to incorporate ready-made page areas as desired. Alternatively, utilize customized code to develop specialized features.
The experience really feels as smooth as Elementor for WordPress. Nevertheless, Elementor does provide somewhat extra, consisting of:
A wider selection of custom-made font styles and typography options
Advanced message computer animations
Substantial widget library
Advanced history capabilities like parallax scrolling and video backgrounds
Nonetheless, I think HighLevel will show adequate for the majority of your customers.
The web pages incorporate directly with your GHL sales and marketing automation features, consisting of CRM, appointment scheduling, and email capture, nurturing, and pipeline management.
Incredibly convenient capability.
I also appreciate the capability to produce “global areas” or web page sections that immediately occupy when producing brand-new web pages, conserving time and making certain constant branding throughout. One more Elementor-like function I value.
With Brand name Boards found under Marketing, you can accomplish the exact same for text elements and other branding essentials.
The statistics web page shows whatever happening on your sub-account’s site, consisting of web page visits and sales conversions.
Email Marketing Capabilities
GoHighLevel’s email marketing nurtures considerable concealed expenditures. You’ll pay one cent per email beyond your strategy’s appropriation, which builds up swiftly with bigger subscriber listings. Several customers require third-party solutions like Mailgun for boosted deliverability, pushing real expenses substantially beyond the promoted registration price.
Now regarding the features:
GoHighLevel permits email campaign and series development with triggers and automated follow-up messages.
I appreciate the capability to include trackable web links in both emails and SMS messages, enabling you to monitor recipient actions and set off automatic interactions.
You can conserve, send out, or routine emails for optimal delivery times.
This proves useful for reaching your audience when they’re most likely to open up messages.
Right here’s where the circumstance degrades considerably.
GoHighLevel recommends Mailgun for mass email sending out, recommending their LC solution may have reduced distribution rates.
Evaluating GoHighLevel’s email deliverability prior to complete commitment is a good idea, as lots of individuals have actually reported roughly thirty percent reduced distribution rates compared to their previous email marketing systems.
Now, I listened to there more than four hundred customizable email templates readily available on HighLevel. Regardless of detailed searches of the Template Collection, I couldn’t locate them within a sub-account in Sub-Account Mode.
A respectable selection of templates appears when changing to Agency Mode.
You can add your custom-created templates, although this calls for both hundred ninety-seven buck month-to-month reseller strategy.
Within a sub-account, I just located 6 basic templates and the choice to develop and save email templates from the ground up for reuse in other campaigns.
Below’s what one template, called “Strategic Planning,” appears like inside the GHL email design editor:
Not particularly impressive, but not horrible either.
Nonetheless, I do appreciate that GHL integrates workflow automation right into email marketing, incorporating:
Invite and Thanks messages
Automated abandoned cart interactions
Follow-ups for lead nurturing, Does GoHighLevel Have PPC
Split testing for conversion optimization, to name a few features.
Additionally, real-time analytics provide insights into email campaign efficiency. This aids you maximize opportunities or address prospective problems as they emerge.
The HighLevel CRM System
GoHighLevel’s CRM tool reminds me of ClickFunnels in its thoroughness.
GoHighLevel consists of a client portal enabling project development tracking and watching past communications.
The workflow automation feature aids enhance tasks like contact administration, segmentation, and lead advancement via your pipeline.
This represents a considerable benefit: GoHighLevel promotes engaging interactions with leads with text, voicemail declines, and Facebook Messenger. This adaptability means getting in touch with different client segments through their favored communication channels.
Be aware, though– SMS charges use individually from the membership charge.
I likewise value the GoHighLevel Social Planner.
It enables you to create, conserve, edit, routine, message, and assess social media sites content throughout numerous channels.
It works as a strong substitute for social networks organizing tools like Buffer, SproutSocial, and Hootsuite– without added prices.
But that’s not whatever; the CRM device additionally gives numerous practical features:
Arrange visits directly within the platform from the Calendars section.
Combine multi-channel communications to sustain your customers’ preferred interaction methods and relationship-building approaches.
Usage tags and smart listings to segment clients for more targeted projects.
Add extensive consumer data to every access under the Opportunity tab, giving more clear understanding of your potential customers, leads, and consumers as they advance via your aesthetic pipeline.
Advanced lead scoring aids prioritize lead nurturing based upon their actions throughout your pipeline.
Now let’s go over the essential product or services you can offer using GoHighLevel
Products You Can Market Through GoHighLevel
Similar to Kajabi, ClickFunnels, and Systeme, GHL sustains both little and comprehensive programs, full with memberships, areas, and associated sources.
GHL also makes it possible for physical product sales making use of e-commerce pages, like Systeme. However, dropshipping is not available.
GoHighLevel courses support numerous web content formats, consisting of sound, video clip, and records.
This implies suiting different knowing designs and interesting a more comprehensive trainee base.
And also, it allows importing programs from Kajabi, adding much more versatility to your training course creation efforts.
In my experience, dedicated on-line training course devices like Kajabi, LearnWorlds, and Thinkific provide a lot more advanced options. These consist of program dripping, social accounts, and progressed neighborhood structure and management tools. Nevertheless, GHL’s offerings will certainly be enough for several designers.
GoHighLevel also offers program certificates and numerous repayment choices, including installment plans and free courses.
You can quickly link your courses to your community for fast gain access to and to boost money making potential.
What I specifically value is exactly how uncomplicated it is to integrate program items straight with your sales funnels and CRM for automatic nurturing, lead racking up, conversions, follow-ups, and more.
This is among my favorite aspects of Kajabi too.
Reputation Management Features
On-line scores hold vital importance, and GoHighLevel identifies this fact.
The system automatically sends out review requests using text, email, and QR code complying with transactions.
This attribute guarantees you do not miss chances to construct credibility and trust fund with your audience.
You can additionally monitor on-line testimonials about your services or company, allowing suitable reactions.
For instance, you can reroute adverse feedback to a private kind before public posting.
Alternatively, you can pick that can leave remarks based on their ranking.
This strategy empowers you to engage straight with customers to resolve issues without harming your credibility.
Plus, GoHighLevel streamlines matters by allowing you to assess customer feedback across various systems– like Yext, Google My Business, and Facebook– directly from your GHL account. Pretty practical performance.
Integration Options
The system sustains conventional integration options across payment handling, social networks and Zapier.
In addition, the Application Market, featuring both paid and complimentary app assimilations, comes in Agency Mode for account proprietors in addition to for your customers in sub-account mode.
I found roughly 3 hundred fifty applications throughout various service categories, including SMS and live chat assimilations, social media sites, and marketing automation tools.
You can also incorporate WhatsApp and Twilio for messaging, enable bidirectional syncing with various other CRMs, and manage appointments and organizing with Google Schedule.
And also, QuickBooks integration is readily available for monetary administration, to name a few alternatives.
The Reselling and SaaSpreneur Program
The reseller program represents one of GoHighLevel’s key attractions.
Crucial note: You’ll need Agency Mode access through the Reselling tab to make use of these features.
The Unlimited Plan at 2 hundred ninety-seven bucks monthly deals:
Full sub-account rebranding and modification
Unlimited customer sub-accounts at no added price
API gain access to for integrating external tools
To market these ready-to-deploy GHL sub-accounts at a markup, you’ll need both hundred ninety-seven buck monthly Unlimited plan.
When you do this, you can additionally resell various other software solutions to your consumers at a markup.
GoHighLevel requires charging a minimum of ninety-seven dollars monthly for each client.
This means you’ll require at the very least five customers renewing regular monthly to recover cost. Any additional customers beyond that contribute directly to your profits.
The tools you can resell within your sub-accounts consist of core solutions like Google Ad Manager, WordPress, Discussion AI, and WhatsApp, plus loads of Market apps such as AWeber, Consistent Call, and Wrike.
To be successful with the GoHighLevel reseller program:
Include worth to your sub-accounts by consisting of:
Custom-made frameworks
Prefabricated pictures
Pre-built combinations
Automated workflows
Without these enhancements, customers may select GoHighLevel straight instead of paying your premium.
The SaaS Setting consists of white-label choices for:
iPhone application
Android application
Desktop application
These apps allow taking care of all social media, SMS, and email from one area.
Alternatively, you can “gray-label” a mobile app to attach your GHL leads without them needing to go back to your top quality GHL web pages.
In overall, these are three various mobile applications you can select from based on your objectives.
However, you require to understand:
Resellers are responsible for consumer support and conflicts; failure to deal with concerns can lead to account discontinuation.
Resellers need to bill at the very least ninety-seven dollars month-to-month per sub-account, limiting pricing adaptability.
Offering lifetime accessibility for an one-time fee is forbidden without prior authorization.
Pricing Framework and Assistance Plans
I value that HighLevel’s assistance is offered straight from the dashboard via the Help and live conversation switches.
As soon as you sign up for a trial, you acquire open door to a welcome program, onboarding video tutorials, and a phone number for assistance. And yes, they actually answer calls.
I did contact their technological assistance team for support with creating funnels and web sites, which I had browsed thoroughly for. The response showed up within twenty-four hours, and the follow-ups were excellent. The support rep definitely showed deep expertise of the platform, which is constantly beneficial.
Pertaining to payment plans, there’s a durable Starter plan readily available for ninety-seven dollars, which includes unlimited calls, emails, items, funnels, and a lot more.
Still, you’ll likely wish to take into consideration upgrading to both hundred ninety-seven buck monthly plan for comprehensive agency needs. With this plan, you can also resell the GHL system as a SaaS.
For support, anticipate a lively Facebook Team community, paid onboarding, and a done-for-you setup choice also readily available for a charge.
There’s perpetual real-time conversation readily available straight from your GHL dashboard, in addition to useful documentation for self-service help.
Setup plans are offered for an additional cost, including a two hundred ninety-seven buck option for HIPAA conformity if that’s something you call for.
You might think the unlimited plan consists of unlimited email performance. Numerous customers have complained regarding unanticipated charge card costs for sending emails from their web servers without clear transparency.
Verdict: Does GoHighLevel Have PPC
GoHighLevel is a capable all-in-one platform for agencies looking for to combine their marketing stack with solid CRM and automation features.
Nonetheless, continue to be familiar with its clunky user interface, prospective email deliverability issues, and added expenses for email quantity.
If you can endure the rough edges and mainly offer business clients, GHL provides sensible value– yet guarantee you examine email deliverability prior to completely committing.
Below’s one vital consideration:
If you’re committing to it, be prepared to spend extra cash on a different email marketing software due to deliverability concerns and pests.