GoHighLevel positions itself as a detailed marketing and sales collection built especially for digital agencies. It bundles together CRM capabilities, email campaigns, program hosting, and automation operations into one bundle. The core guarantee? Change your spread toolkit with a solitary system that takes care of client interaction and organization operations from beginning to end GoHighLevel Vs Zendesk
I have actually constantly gravitated toward merged platforms for digital business.
That’s precisely why devices like ClickFunnels captured my interest years earlier.
But we’re currently in 2026, and the landscape has actually changed considerably.
After investing considerable time inside GoHighLevel, I believe you need to hear what I found firsthand.
We’ll additionally check out exactly how it measures up against competing platforms.
In this manner, you can make a purchasing decision you’ll feel great concerning lasting.
The Facets of GoHighLevel That Excited Me
Consolidated Option: GoHighLevel combines important sales and marketing abilities, getting rid of the demand for numerous separate subscriptions.
Text Messaging Capability: Bidirectional SMS communication offers more powerful involvement than conventional email methods.
Powerful CRM System: The call monitoring features competing what you would certainly discover in ActiveCampaign or ClickFunnels.
Innovative Automation: Excellent workflow capacities for segmenting target markets, taking care of calls, and structure customized procedures.
Competitive Pricing Structure: Month-to-month plans ranging from ninety-seven to two hundred ninety-seven bucks contend positively with Kajabi and ClickFunnels options that normally begin above one hundred fifty dollars regular monthly. Nonetheless, email expenditures can gather promptly, which I’ll address soon.
Integration Abilities: Suitable with Zapier, email platforms, and messaging solutions.
The Disappointing Aspects of GoHighLevel
Complex Interface: The user interface really felt counterproductive, with configuration choices scattered throughout the platform and uncomplicated tasks like funnel editing needing unnecessarily complex steps.
Email Program Costs Escalate: You’re charged one cent per email message, indicating a checklist of thirty thousand customers might push your month-to-month bill past three hundred dollars. Integrated with overage costs and third-party integration needs like Mailgun, actual regular monthly prices reached someplace between four hundred seventy-five and six hundred twenty-five bucks.
Dependability Problems: Several users have actually documented major automation breakdowns, including emails being delivered to wrong recipients or sent numerous times to the same individual.
Email Delivery Difficulties: Their email facilities depends upon Mailgun, and various individuals transitioning from other email marketing systems to GoHighLevel experienced considerable declines in deliverability rates. This represents a crucial weak point that might eventually press you toward different remedies.
Generalist Approach: While automation features are durable, competitors supply higher depth in course creation and neighborhood building features. That said, Kajabi charges one hundred forty-nine dollars or more monthly for hosting more than 3 products.
My Profits Evaluation
GoHighLevel supplies a qualified unified platform for marketing, sales, and customer relationship management at a reasonable base price point.
Yet allow’s get real regarding something essential.
A lot of customers watch it mainly as a CRM or funnel builder rather than an email-focused platform.
Various users regularly report deliverability troubles with the email features, so factor that in if email marketing stands for a core element of your approach.
Those shock email sending charges have blindsided lots of customers also.
The system genuinely stands out for agencies curious about re-selling marketing solutions. With white-labeling capacities, unlimited sub-accounts on premium tiers, and extensive customer administration tools, it’s architected specifically for agency growth and scaling.
Understanding GoHighLevel’s Core Objective
GoHighLevel aspires to function as an all-inclusive system resolving most electronic sales and marketing requirements for your agency.
The system includes email marketing capacities, training course development devices, workflow automation, CRM performance, web site structure, landing page development, and additional features.
Its mentioned objective is replacing every other device currently in your stack, and the firm makes no apologies regarding that ambition.
Consider this situation:
GoHighLevel claims it can replacement for systems like Mailchimp, Calendly, WordPress, Kajabi, ActiveCampaign, Zapier, and various various other services.
What makes GHL distinct contrasted to similar systems like ClickFunnels and Kajabi is its positioning as a solution for marketing agencies and software program resellers.
The pricing appears affordable in the beginning glance: ninety-seven dollars and 2 hundred ninety-seven dollars monthly.
However is that the complete photo? Let’s examine even more.
Navigating the GoHighLevel User Interface
The GoHighLevel dashboard provides a clean and apparently user-friendly layout that shows up inviting initially.
Nevertheless, most of customers encounter difficulties with the messy user interface and senseless organization of features.
For instance:
The platform utilizes three distinctive settings panels for handling various configuration elements– general settings, individual setups, and product setups GoHighLevel Vs Zendesk
Bizarrely, the links to these important settings are placed on opposite sides of the screen, creating unneeded complication and disappointment.
Despite added data populated, the dashboard maintains a tidy and well-structured look.
I value the capacity to create several control panels for organizing different reports into separate views.
This attribute verifies particularly important when keeping different perspectives for the account proprietor versus sub-accounts representing your clients.
As I stated previously, GoHighLevel includes various rough edges in terms of interface and user experience, and the underlying codebase shows up less than excellent.
Building Funnels in GoHighLevel
To construct a customer’s website, establish landing pages, or develop a sales funnel within GoHighLevel, you need to initially establish a sub-account by entering their information.
After finishing this step, switch to the newly developed sub-account, browse to Sites, then select Funnels. Don’t worry if this really feels complex– it took me a number of attempts prior to comprehending the workflow.
HighLevel Funnels enables unlimited sales funnel creation, unlike systems such as Kajabi that enforce restrictions.
Additionally, there are greater than one thousand funnel templates offered to accelerate your initial configuration.
Based upon my experience, you won’t need comprehensive knowledge to build landing pages and sales funnels utilizing GoHighLevel.
You have the choice to personalize templates yourself or demand GoHighLevel to deal with personalization for you.
I chose the self-customization route due to the fact that I intended to produce in-depth, custom funnels from the ground up using the drag-and-drop home builder. You simply add the consecutive actions.
I especially value these abilities:
GHL’s Snapshots include allows instantaneous funnel cloning across accounts, conserving significant arrangement time.
Effective screening via fast step replication and split testing functionality.
Real-time alerts about lead activities keep you notified without constant hand-operated checking.
I specifically value the multi-channel integration incorporating voice, SMS, and Facebook straight within funnels.
Visual pipeline management with automatic rules for progressing leads enhances follow-up processes.
To better streamline migrations, GHL provides a ClickFunnels import attribute for smooth funnel transfers.
Web Page and Website Building
GoHighLevel allows page production from scratch or template selection for customization making use of the intuitive drag-and-drop contractor.
You’re additionally complimentary to incorporate prefabricated web page sections as wanted. Additionally, use customized code to develop customized features.
The experience really feels as smooth as Elementor for WordPress. However, Elementor does use somewhat much more, consisting of:
A wider selection of customized fonts and typography choices
Advanced text animations
Considerable widget library
Advanced history capacities like parallax scrolling and video clip backgrounds
However, I believe HighLevel will show adequate for most of your clients.
The pages integrate straight with your GHL sales and marketing automation features, consisting of CRM, appointment scheduling, and email capture, nurturing, and pipeline management.
Exceptionally convenient performance.
I additionally appreciate the capability to create “international areas” or web page sections that instantly populate when developing new web pages, saving time and ensuring consistent branding throughout. One more Elementor-like feature I value.
With Brand name Boards located under Marketing, you can complete the exact same for text components and other branding fundamentals.
The statistics web page displays everything taking place on your sub-account’s internet site, including web page check outs and sales conversions.
Email Marketing Capabilities
GoHighLevel’s email marketing harbors significant concealed costs. You’ll pay one cent per email beyond your plan’s allowance, which builds up swiftly with larger subscriber lists. Lots of users call for third-party solutions like Mailgun for improved deliverability, pushing real expenses substantially past the promoted membership price.
Currently relating to the features:
GoHighLevel enables email campaign and series creation with triggers and automated follow-up messages.
I appreciate the ability to include trackable links in both emails and SMS messages, allowing you to monitor recipient activities and set off automated interactions.
You can save, send out, or schedule emails for optimum shipment times.
This confirms useful for reaching your target market when they’re more than likely to open messages.
Below’s where the scenario deteriorates substantially.
GoHighLevel advises Mailgun for bulk email sending out, suggesting their LC service may have reduced delivery prices.
Testing GoHighLevel’s email deliverability prior to complete commitment is a good idea, as many users have actually reported about thirty percent reduced shipment prices contrasted to their previous email marketing systems.
Now, I listened to there more than four hundred customizable email templates available on HighLevel. Despite comprehensive searches of the Template Collection, I could not find them within a sub-account in Sub-Account Mode.
A respectable variety of templates appears when switching to Agency Mode.
You can add your custom-created templates, although this requires both hundred ninety-seven buck month-to-month reseller strategy.
Within a sub-account, I just located six standard templates and the choice to produce and save email templates from square one for reuse in various other campaigns.
Here’s what one template, called “Strategic Preparation,” looks like inside the GHL email design editor:
Not especially excellent, but not awful either.
However, I do value that GHL incorporates workflow automation right into email marketing, including:
Invite and Thank You messages
Automated abandoned cart communications
Follow-ups for lead nurturing, GoHighLevel Vs Zendesk
Split testing for conversion optimization, to name a few features.
Furthermore, real-time analytics supply insights right into email campaign performance. This aids you capitalize on possibilities or address possible problems as they arise.
The HighLevel CRM System
GoHighLevel’s CRM device advises me of ClickFunnels in its thoroughness.
GoHighLevel includes a customer portal permitting project development tracking and viewing previous communications.
The workflow automation function assists improve tasks like call administration, division, and lead innovation via your pipeline.
This stands for a significant advantage: GoHighLevel facilitates interesting communications with leads with text, voicemail drops, and Facebook Messenger. This adaptability suggests getting in touch with different consumer segments through their preferred communication channels.
Be aware, however– SMS costs apply independently from the registration charge.
I also value the GoHighLevel Social Planner.
It enables you to produce, save, modify, timetable, message, and analyze social networks content throughout different networks.
It functions as a strong substitute for social media sites scheduling tools like Barrier, SproutSocial, and Hootsuite– without extra prices.
However that’s not whatever; the CRM tool additionally gives numerous practical features:
Arrange visits straight within the system from the Calendars area.
Merge multi-channel communications to sustain your clients’ recommended communication techniques and relationship-building approaches.
Use tags and wise listings to sector clients for even more targeted projects.
Add extensive customer data to every access under the Chance tab, providing clearer understanding of your potential customers, leads, and clients as they proceed with your visual pipeline.
Advanced lead racking up helps focus on lead nurturing based upon their actions throughout your pipeline.
Now let’s talk about the essential product or services you can offer making use of GoHighLevel
Products You Can Sell Via GoHighLevel
Similar to Kajabi, ClickFunnels, and Systeme, GHL supports both small and detailed programs, full with memberships, communities, and related resources.
GHL additionally enables physical product sales making use of ecommerce web pages, like Systeme. Nevertheless, dropshipping is not readily available.
GoHighLevel courses sustain different web content formats, including sound, video, and records.
This indicates suiting various knowing styles and appealing to a broader trainee base.
And also, it permits importing training courses from Kajabi, including a lot more adaptability to your program production efforts.
In my experience, devoted on the internet program tools like Kajabi, LearnWorlds, and Thinkific provide extra advanced choices. These include course dripping, social profiles, and advanced area structure and administration tools. Nevertheless, GHL’s offerings will be sufficient for several creators.
GoHighLevel additionally supplies training course certifications and various settlement alternatives, including installment plans and free courses.
You can easily attach your courses to your area for quick gain access to and to enhance monetization possibility.
What I especially appreciate is exactly how uncomplicated it is to incorporate course products directly with your sales funnels and CRM for automatic nurturing, lead racking up, conversions, follow-ups, and more.
This is one of my preferred facets of Kajabi as well.
Reputation Management Features
On the internet scores hold important value, and GoHighLevel recognizes this reality.
The system immediately sends out evaluation demands using SMS, email, and QR code following purchases.
This attribute guarantees you do not miss out on possibilities to construct reputation and trust fund with your audience.
You can likewise check online reviews concerning your services or business, allowing appropriate reactions.
As an example, you can redirect adverse comments to a private form prior to public posting.
Conversely, you can pick who can leave comments based upon their score.
This method empowers you to involve directly with clients to deal with problems without harming your credibility.
And also, GoHighLevel streamlines issues by enabling you to examine client responses across numerous platforms– like Yext, Google My Service, and Facebook– straight from your GHL account. Pretty convenient capability.
Integration Choices
The system sustains basic integration choices across settlement processing, social media and Zapier.
In addition, the Application Marketplace, featuring both paid and complimentary app integrations, comes in Agency Mode for account proprietors along with for your clients in sub-account mode.
I discovered about three hundred fifty apps across numerous business categories, consisting of SMS and live conversation integrations, social networks, and marketing automation devices.
You can also incorporate WhatsApp and Twilio for messaging, enable bidirectional syncing with other CRMs, and handle consultations and organizing with Google Schedule.
Plus, QuickBooks integration is offered for economic management, among other alternatives.
The Reselling and SaaSpreneur Program
The reseller program represents one of GoHighLevel’s primary tourist attractions.
Essential note: You’ll require Agency Mode gain access to with the Reselling tab to utilize these features.
The Unlimited Plan at two hundred ninety-seven dollars regular monthly deals:
Complete sub-account rebranding and modification
Unlimited client sub-accounts at no added cost
API accessibility for integrating exterior tools
To re-sell these ready-to-deploy GHL sub-accounts at a markup, you’ll require the two hundred ninety-seven buck regular monthly Unlimited plan.
When you do this, you can likewise market various other software application services to your customers at a markup.
GoHighLevel requires billing a minimum of ninety-seven dollars regular monthly for each customer.
This suggests you’ll need at the very least five customers renewing monthly to recover cost. Any extra customers beyond that contribute straight to your profits.
The tools you can re-sell within your sub-accounts include core services like Google Ad Manager, WordPress, Conversation AI, and WhatsApp, plus dozens of Market apps such as AWeber, Constant Contact, and Wrike.
To do well with the GoHighLevel reseller program:
Add value to your sub-accounts by consisting of:
Custom frameworks
Ready-made photos
Pre-built combinations
Automated workflows
Without these additions, customers could select GoHighLevel straight rather than paying your premium.
The SaaS Setting includes white-label options for:
iPhone application
Android application
Desktop application
These applications enable taking care of all social media sites, SMS, and email from one place.
Conversely, you can “gray-label” a mobile app to attach your GHL leads without them requiring to return to your top quality GHL web pages.
In total, these are three different mobile applications you can choose from based on your goals.
Nevertheless, you need to understand:
Resellers are accountable for client assistance and conflicts; failing to solve issues can lead to account termination.
Resellers must bill at the very least ninety-seven dollars monthly per sub-account, restricting pricing adaptability.
Selling lifetime gain access to for a single charge is banned without previous approval.
Pricing Structure and Assistance Plans
I value that HighLevel’s assistance is offered directly from the control panel via the Aid and live conversation switches.
When you register for a test, you get open door to a welcome training course, onboarding video tutorials, and a phone number for support. And yes, they in fact respond to calls.
I did call their technological assistance team for aid with producing funnels and sites, which I had actually browsed extensively for. The action got here within twenty-four hours, and the follow-ups were exceptional. The assistance agent absolutely showed deep expertise of the system, which is always important.
Relating to layaway plan, there’s a durable Starter plan readily available for ninety-seven bucks, that includes unlimited get in touches with, emails, items, funnels, and much more.
Still, you’ll likely wish to consider updating to the two hundred ninety-seven dollar monthly prepare for comprehensive agency requirements. With this plan, you can additionally market the GHL platform as a SaaS.
For assistance, expect a dynamic Facebook Team neighborhood, paid onboarding, and a done-for-you configuration alternative additionally available for a cost.
There’s perpetual online chat available straight from your GHL dashboard, together with useful documents for self-service support.
Setup plans are available for an additional price, including a 2 hundred ninety-seven dollar option for HIPAA conformity if that’s something you need.
You may presume the unlimited plan includes unlimited email functionality. Numerous users have whined regarding unanticipated charge card fees for sending out emails from their web servers without clear transparency.
Final thought: GoHighLevel Vs Zendesk
GoHighLevel is a qualified all-in-one platform for agencies seeking to settle their marketing pile with solid CRM and automation features.
Nonetheless, stay familiar with its confusing interface, prospective email deliverability problems, and added costs for email quantity.
If you can endure the rough edges and largely offer organization clients, GHL provides reasonable value– yet ensure you check email deliverability before fully committing.
Right here’s one vital consideration:
If you’re dedicating to it, be prepared to invest extra money on a different email marketing software as a result of deliverability problems and pests.