GoHighLevel settings itself as a thorough marketing and sales suite developed particularly for electronic agencies. It packages together CRM abilities, email campaigns, training course hosting, and automation process into one package. The core guarantee? Replace your spread toolkit with a solitary system that deals with customer involvement and service operations from start to finish GoHighLevel Vs Skool
I have actually always gravitated toward unified platforms for digital business.
That’s exactly why tools like ClickFunnels caught my attention years earlier.
However we’re currently in 2026, and the landscape has moved drastically.
After spending significant time inside GoHighLevel, I assume you require to hear what I uncovered firsthand.
We’ll also examine exactly how it measures up versus competing platforms.
This way, you can buy decision you’ll feel confident concerning long-term.
The Elements of GoHighLevel That Impressed Me
Consolidated Solution: GoHighLevel combines vital sales and marketing capacities, removing the requirement for multiple separate subscriptions.
Text Messaging Performance: Bidirectional SMS interaction uses stronger engagement than traditional email strategies.
Effective CRM System: The get in touch with monitoring features competing what you would certainly discover in ActiveCampaign or ClickFunnels.
Innovative Automation: Superb workflow capacities for segmenting audiences, handling get in touches with, and structure personalized processes.
Competitive Pricing Structure: Regular monthly plans ranging from ninety-seven to two hundred ninety-seven dollars contend favorably with Kajabi and ClickFunnels choices that usually start above one hundred fifty bucks monthly. Nevertheless, email costs can build up quickly, which I’ll resolve soon.
Integration Capacities: Compatible with Zapier, email systems, and messaging solutions.
The Disappointing Components of GoHighLevel
Complex User interface: The user interface felt counterintuitive, with arrangement alternatives spread throughout the platform and uncomplicated jobs like funnel editing and enhancing calling for unnecessarily intricate actions.
Email Broadcast Costs Rise: You’re billed one cent per email message, meaning a list of thirty thousand customers can press your regular monthly expense past 3 hundred bucks. Incorporated with overage costs and third-party integration requirements like Mailgun, actual month-to-month expenses climbed to somewhere in between four hundred seventy-five and six hundred twenty-five dollars.
Integrity Troubles: Several customers have recorded major automation malfunctions, consisting of emails being supplied to wrong recipients or sent out numerous times to the same person.
Email Delivery Challenges: Their email facilities depends on Mailgun, and various users transitioning from other email marketing platforms to GoHighLevel experienced substantial decreases in deliverability prices. This stands for a crucial weakness that could ultimately push you towards alternative solutions.
Generalist Method: While automation features are durable, rivals provide higher deepness in course development and area structure features. That claimed, Kajabi bills one hundred forty-nine dollars or more month-to-month for hosting greater than three products.
My Profits Evaluation
GoHighLevel supplies a qualified unified system for marketing, sales, and consumer connection management at a sensible base rate factor.
Yet allow’s obtain real about something essential.
The majority of users view it primarily as a CRM or funnel builder as opposed to an email-focused system.
Various users continually report deliverability problems with the email features, so variable that in if email marketing represents a core part of your technique.
Those surprise email sending out costs have actually blindsided numerous users too.
The system genuinely stands out for agencies curious about reselling marketing solutions. With white-labeling capabilities, unlimited sub-accounts on costs tiers, and comprehensive customer administration devices, it’s architected specifically for agency development and scaling.
Comprehending GoHighLevel’s Core Purpose
GoHighLevel aspires to act as a comprehensive system attending to most digital sales and marketing needs for your agency.
The system consists of email marketing abilities, program development devices, workflow automation, CRM performance, web site building, landing page production, and extra features.
Its stated objective is changing every other tool currently in your pile, and the business makes no apologies about that ambition.
Consider this situation:
GoHighLevel asserts it can replacement for systems like Mailchimp, Calendly, WordPress, Kajabi, ActiveCampaign, Zapier, and many various other services.
What makes GHL distinct compared to similar systems like ClickFunnels and Kajabi is its positioning as a solution for marketing agencies and software application resellers.
The pricing shows up sensible at first glance: ninety-seven dollars and 2 hundred ninety-seven dollars month-to-month.
Yet is that the complete picture? Let’s investigate additionally.
Navigating the GoHighLevel Interface
The GoHighLevel dashboard offers a tidy and relatively intuitive format that appears welcoming initially.
However, most of users encounter difficulties with the chaotic interface and not logical organization of features.
For instance:
The platform uses three distinctive setups panels for taking care of various arrangement facets– general setups, private setups, and item settings GoHighLevel Vs Skool
Bizarrely, the web links to these important setups are positioned on opposite sides of the display, developing unneeded confusion and aggravation.
Despite having added data inhabited, the control panel keeps a tidy and well-structured appearance.
I value the capability to develop several dashboards for organizing various records right into different sights.
This function shows particularly useful when maintaining different perspectives for the account owner versus sub-accounts representing your consumers.
As I stated earlier, GoHighLevel contains various harsh edges in regards to interface and customer experience, and the underlying codebase appears less than pristine.
Building Funnels in GoHighLevel
To create a client’s site, create landing pages, or produce a sales funnel within GoHighLevel, you have to initially develop a sub-account by entering their details.
After finishing this action, switch to the newly created sub-account, browse to Sites, then choose Funnels. Do not worry if this really feels complicated– it took me numerous attempts prior to comprehending the workflow.
HighLevel Funnels enables unlimited sales funnel production, unlike systems such as Kajabi that enforce constraints.
In addition, there are more than one thousand funnel templates readily available to accelerate your preliminary setup.
Based on my experience, you won’t need considerable know-how to build landing pages and sales funnels using GoHighLevel.
You have the alternative to personalize templates yourself or demand GoHighLevel to handle modification for you.
I picked the self-customization path since I wanted to create comprehensive, custom funnels from scratch utilizing the drag-and-drop building contractor. You just add the consecutive steps.
I especially worth these capabilities:
GHL’s Snapshots feature allows immediate funnel cloning across accounts, conserving significant setup time.
Effective screening with fast step duplication and split testing performance.
Real-time alerts concerning lead activities keep you informed without continuous hand-operated monitoring.
I specifically appreciate the multi-channel integration incorporating voice, SMS, and Facebook straight within funnels.
Aesthetic pipeline management with computerized regulations for progressing leads enhances follow-up processes.
To additionally streamline movements, GHL supplies a ClickFunnels import attribute for smooth funnel transfers.
Web Page and Site Construction
GoHighLevel makes it possible for page development from scratch or template option for modification using the intuitive drag-and-drop contractor.
You’re also cost-free to integrate ready-made web page sections as desired. Conversely, make use of custom code to create specialized functions.
The experience feels as smooth as Elementor for WordPress. Nevertheless, Elementor does use slightly much more, consisting of:
A more comprehensive choice of customized fonts and typography alternatives
Advanced text computer animations
Substantial widget library
Advanced history capacities like parallax scrolling and video clip backgrounds
Nonetheless, I think HighLevel will verify sufficient for most of your clients.
The web pages incorporate straight with your GHL sales and marketing automation features, including CRM, appointment scheduling, and email capture, nurturing, and pipeline management.
Incredibly hassle-free capability.
I additionally appreciate the capacity to create “international sections” or page sections that automatically occupy when developing brand-new web pages, conserving time and making certain consistent branding throughout. Another Elementor-like feature I value.
With Brand name Boards located under Marketing, you can complete the same for message elements and other branding basics.
The stats web page displays every little thing taking place on your sub-account’s web site, consisting of web page brows through and sales conversions.
Email Marketing Capabilities
GoHighLevel’s email marketing harbors substantial concealed costs. You’ll pay one cent per email past your strategy’s allowance, which collects swiftly with larger customer checklists. Many users call for third-party solutions like Mailgun for improved deliverability, pressing actual prices substantially past the marketed registration rate.
Now relating to the features:
GoHighLevel enables email campaign and series production with triggers and automated follow-up messages.
I value the capacity to include trackable links in both emails and SMS messages, allowing you to check recipient actions and trigger computerized communications.
You can conserve, send, or schedule emails for optimum delivery times.
This proves important for reaching your audience when they’re most likely to open messages.
Here’s where the circumstance degrades considerably.
GoHighLevel suggests Mailgun for mass email sending out, recommending their LC service might have reduced delivery prices.
Checking GoHighLevel’s email deliverability before complete dedication is suggested, as many users have reported roughly thirty percent lower delivery prices contrasted to their previous email marketing platforms.
Now, I listened to there are over four hundred customizable email templates available on HighLevel. Despite complete searches of the Template Collection, I couldn’t situate them within a sub-account in Sub-Account Setting.
A good selection of templates appears when switching over to Agency Mode.
You can include your custom-created templates, although this requires the two hundred ninety-seven dollar month-to-month reseller plan.
Within a sub-account, I just located six fundamental templates and the choice to create and conserve email templates from square one for reuse in other campaigns.
Here’s what one template, called “Strategic Planning,” looks like inside the GHL email layout editor:
Not specifically outstanding, however not awful either.
Nonetheless, I do value that GHL integrates workflow automation right into email marketing, including:
Welcome and Thank You messages
Automated abandoned cart interactions
Follow-ups for lead nurturing, GoHighLevel Vs Skool
Split testing for conversion optimization, to name a few features.
In addition, real-time analytics provide insights into email campaign performance. This helps you maximize opportunities or address potential problems as they arise.
The HighLevel CRM System
GoHighLevel’s CRM device advises me of ClickFunnels in its thoroughness.
GoHighLevel includes a client portal permitting project development tracking and watching previous interactions.
The workflow automation feature helps improve tasks like call management, division, and lead development with your pipeline.
This stands for a substantial advantage: GoHighLevel promotes engaging communications with leads with sms message, voicemail decreases, and Facebook Messenger. This versatility implies connecting with different consumer segments through their favored communication channels.
Be aware, however– SMS fees use independently from the membership cost.
I likewise value the GoHighLevel Social Planner.
It enables you to develop, conserve, edit, timetable, article, and assess social media content throughout different channels.
It operates as a strong replacement for social networks scheduling tools like Buffer, SproutSocial, and Hootsuite– without extra costs.
However that’s not every little thing; the CRM device also gives several practical features:
Set up consultations directly within the platform from the Calendars section.
Combine multi-channel communications to sustain your clients’ preferred communication methods and relationship-building approaches.
Use tags and wise checklists to segment customers for even more targeted projects.
Add considerable client data to each access under the Possibility tab, offering clearer understanding of your leads, leads, and consumers as they progress via your aesthetic pipeline.
Advanced lead scoring aids focus on lead nurturing based on their activities throughout your pipeline.
Now allow’s review the essential products and services you can sell using GoHighLevel
Products You Can Market Through GoHighLevel
Comparable to Kajabi, ClickFunnels, and Systeme, GHL sustains both little and detailed programs, full with memberships, communities, and associated sources.
GHL additionally makes it possible for physical item sales using e-commerce pages, like Systeme. Nonetheless, dropshipping is not readily available.
GoHighLevel courses sustain different content styles, including audio, video, and documents.
This suggests fitting various understanding designs and attracting a broader student base.
And also, it allows importing training courses from Kajabi, including much more versatility to your course production efforts.
In my experience, devoted online program devices like Kajabi, LearnWorlds, and Thinkific provide a lot more sophisticated choices. These include training course trickling, social profiles, and advanced community structure and management devices. Nonetheless, GHL’s offerings will certainly be adequate for numerous developers.
GoHighLevel likewise gives training course certificates and numerous repayment choices, consisting of time payment plan and free courses.
You can conveniently link your training courses to your community for quick gain access to and to improve money making capacity.
What I particularly value is how straightforward it is to incorporate program items straight with your sales funnels and CRM for automatic nurturing, lead racking up, conversions, follow-ups, and much more.
This is just one of my favored elements of Kajabi as well.
Reputation Management Features
Online rankings hold vital significance, and GoHighLevel identifies this truth.
The system automatically sends evaluation demands using SMS, email, and QR code adhering to transactions.
This feature guarantees you don’t miss out on possibilities to construct reputation and trust with your audience.
You can also keep track of on the internet testimonials regarding your services or company, allowing appropriate responses.
As an example, you can reroute negative comments to a private kind prior to public publishing.
Conversely, you can pick that can leave comments based upon their rating.
This method encourages you to involve directly with clients to settle issues without harming your reputation.
And also, GoHighLevel simplifies issues by permitting you to review customer comments throughout numerous platforms– like Yext, Google My Organization, and Facebook– straight from your GHL account. Pretty hassle-free capability.
Integration Options
The platform supports common integration alternatives across repayment handling, social networks and Zapier.
In addition, the Application Industry, featuring both paid and complimentary app assimilations, comes in Agency Mode for account owners in addition to for your customers in sub-account mode.
I located about three hundred fifty apps across various service categories, including SMS and live chat assimilations, social media, and marketing automation tools.
You can likewise integrate WhatsApp and Twilio for messaging, make it possible for bidirectional syncing with various other CRMs, and handle visits and scheduling with Google Schedule.
Plus, QuickBooks integration is available for financial management, to name a few options.
The Reselling and SaaSpreneur Program
The reseller program represents among GoHighLevel’s primary attractions.
Essential note: You’ll require Agency Mode accessibility via the Reselling tab to utilize these features.
The Unlimited Plan at 2 hundred ninety-seven dollars month-to-month deals:
Complete sub-account rebranding and personalization
Unlimited customer sub-accounts at no extra price
API accessibility for integrating exterior tools
To resell these ready-to-deploy GHL sub-accounts at a markup, you’ll require both hundred ninety-seven buck month-to-month Unlimited plan.
When you do this, you can likewise re-sell various other software application remedies to your clients at a markup.
GoHighLevel requires charging a minimum of ninety-seven dollars regular monthly for every client.
This implies you’ll require at the very least five clients restoring regular monthly to break even. Any type of added customers past that add straight to your profits.
The devices you can re-sell within your sub-accounts consist of core solutions like Google Ad Manager, WordPress, Discussion AI, and WhatsApp, plus loads of Industry apps such as AWeber, Consistent Call, and Wrike.
To be successful with the GoHighLevel reseller program:
Add worth to your sub-accounts by including:
Personalized frameworks
Prefabricated pictures
Pre-built integrations
Automated workflows
Without these additions, customers could pick GoHighLevel directly instead of paying your costs.
The SaaS Setting includes white-label alternatives for:
apple iphone application
Android application
Desktop computer application
These apps enable managing all social media, SMS, and email from one place.
Alternatively, you can “gray-label” a mobile app to link your GHL leads without them requiring to go back to your branded GHL pages.
In total, these are three various mobile applications you can choose from based upon your objectives.
However, you need to understand:
Resellers are accountable for client support and disputes; failing to resolve concerns can lead to account discontinuation.
Resellers need to charge a minimum of ninety-seven bucks month-to-month per sub-account, limiting pricing flexibility.
Offering life time access for an one-time cost is restricted without previous approval.
Pricing Framework and Support Plans
I value that HighLevel’s assistance is offered straight from the dashboard with the Help and live conversation buttons.
As soon as you register for a trial, you obtain free access to a welcome training course, onboarding video tutorials, and a telephone number for support. And of course, they in fact address calls.
I did contact their technological assistance team for aid with developing funnels and websites, which I had actually searched thoroughly for. The reaction got here within twenty-four hours, and the follow-ups were excellent. The assistance agent absolutely showed deep expertise of the platform, which is always valuable.
Regarding payment plans, there’s a durable Starter plan readily available for ninety-seven bucks, that includes unlimited calls, emails, products, funnels, and more.
Still, you’ll likely intend to consider upgrading to both hundred ninety-seven buck monthly plan for thorough agency requirements. With this strategy, you can likewise resell the GHL platform as a SaaS.
For support, expect a lively Facebook Team neighborhood, paid onboarding, and a done-for-you configuration option additionally offered for a charge.
There’s perpetual live chat offered straight from your GHL dashboard, together with useful documentation for self-service support.
Arrangement plans are readily available for an added expense, including a two hundred ninety-seven buck alternative for HIPAA compliance if that’s something you need.
You may think the unlimited plan includes unlimited email functionality. Different individuals have actually complained about unanticipated bank card charges for sending emails from their servers without clear transparency.
Final thought: GoHighLevel Vs Skool
GoHighLevel is a qualified all-in-one platform for agencies looking for to consolidate their marketing pile with solid CRM and automation features.
However, continue to be knowledgeable about its confusing user interface, prospective email deliverability concerns, and added expenses for email quantity.
If you can endure the harsh edges and mainly serve service clients, GHL provides reasonable value– however guarantee you test email deliverability before fully devoting.
Here’s one crucial consideration:
If you’re dedicating to it, be prepared to spend extra money on a different email marketing software program because of deliverability problems and pests.