GoHighLevel settings itself as a thorough marketing and sales collection built particularly for digital agencies. It packages with each other CRM abilities, email campaigns, program hosting, and automation operations into one package. The core guarantee? Replace your scattered toolkit with a solitary platform that handles customer engagement and organization operations from beginning to end GoHighLevel Vs HubSpot
I’ve constantly inclined linked platforms for electronic business.
That’s specifically why tools like ClickFunnels caught my interest years earlier.
However we’re now in 2026, and the landscape has moved dramatically.
After spending substantial time inside GoHighLevel, I think you require to hear what I uncovered firsthand.
We’ll also take a look at how it measures up against contending platforms.
In this manner, you can purchase choice you’ll feel confident concerning long-lasting.
The Elements of GoHighLevel That Thrilled Me
Consolidated Service: GoHighLevel merges vital sales and marketing capacities, removing the requirement for multiple separate subscriptions.
Text Messaging Performance: Bidirectional SMS communication provides stronger engagement than standard email approaches.
Effective CRM System: The call management features competing what you ‘d find in ActiveCampaign or ClickFunnels.
Advanced Automation: Exceptional workflow capabilities for segmenting target markets, handling calls, and building customized procedures.
Affordable Pricing Structure: Month-to-month plans ranging from ninety-seven to two hundred ninety-seven dollars compete positively with Kajabi and ClickFunnels choices that usually begin above one hundred fifty bucks monthly. However, email expenses can collect promptly, which I’ll deal with soon.
Integration Capacities: Compatible with Zapier, email systems, and messaging solutions.
The Unsatisfactory Elements of GoHighLevel
Confusing Interface: The user interface really felt counterintuitive, with arrangement alternatives scattered throughout the system and simple jobs like funnel editing needing unnecessarily complicated actions.
Email Program Costs Rise: You’re billed one cent per email message, implying a listing of thirty thousand clients can press your month-to-month expense past three hundred bucks. Integrated with excess charges and third-party integration requirements like Mailgun, actual month-to-month costs climbed to someplace between four hundred seventy-five and 6 hundred twenty-five bucks.
Integrity Troubles: Numerous individuals have actually recorded serious automation malfunctions, including emails being delivered to wrong receivers or sent out numerous times to the very same individual.
Email Distribution Obstacles: Their email infrastructure depends on Mailgun, and numerous individuals transitioning from various other email marketing systems to GoHighLevel experienced considerable decreases in deliverability rates. This stands for a crucial weakness that can at some point push you towards alternate services.
Generalist Strategy: While automation features are robust, competitors provide higher depth in course creation and area building features. That said, Kajabi charges one hundred forty-nine dollars or even more regular monthly for hosting more than three products.
My Bottom Line Analysis
GoHighLevel provides a qualified unified system for marketing, sales, and client connection administration at an affordable base cost factor.
But let’s get genuine regarding something essential.
Most users see it largely as a CRM or funnel builder as opposed to an email-focused platform.
Countless individuals regularly report deliverability issues with the email features, so variable that in if email marketing stands for a core part of your technique.
Those shock email sending out costs have blindsided several customers as well.
The platform really succeeds for agencies thinking about reselling marketing solutions. With white-labeling abilities, unlimited sub-accounts on premium tiers, and comprehensive client monitoring devices, it’s architected particularly for agency development and scaling.
Comprehending GoHighLevel’s Core Objective
GoHighLevel desires act as an all-encompassing system dealing with most electronic sales and marketing requirements for your agency.
The platform consists of email marketing capacities, course development tools, workflow automation, CRM performance, website building, landing page development, and additional features.
Its stated goal is changing every other tool currently in your stack, and the business makes no apologies concerning that aspiration.
Consider this situation:
GoHighLevel declares it can substitute for platforms like Mailchimp, Calendly, WordPress, Kajabi, ActiveCampaign, Zapier, and various other solutions.
What makes GHL distinctive compared to comparable platforms like ClickFunnels and Kajabi is its positioning as a service for marketing agencies and software resellers.
The pricing shows up affordable in the beginning glimpse: ninety-seven bucks and two hundred ninety-seven dollars monthly.
But is that the full photo? Let’s check out even more.
Navigating the GoHighLevel User Interface
The GoHighLevel control panel provides a clean and seemingly intuitive design that appears inviting originally.
Nevertheless, most of customers encounter difficulties with the messy user interface and not logical company of features.
As an example:
The platform employs three distinctive settings panels for managing various setup aspects– overall settings, individual settings, and item settings GoHighLevel Vs HubSpot
Bizarrely, the links to these essential setups are positioned on opposite sides of the display, developing unneeded confusion and stress.
Even with additional information populated, the dashboard keeps a clean and well-structured look.
I value the capability to develop several dashboards for organizing different reports into separate views.
This feature proves especially important when keeping various point of views for the account owner versus sub-accounts representing your clients.
As I mentioned earlier, GoHighLevel contains various rough edges in regards to user interface and individual experience, and the underlying codebase appears less than excellent.
Building Funnels in GoHighLevel
To create a customer’s website, develop landing pages, or create a sales funnel within GoHighLevel, you should first develop a sub-account by entering their info.
After completing this action, button to the recently developed sub-account, browse to Websites, then choose Funnels. Don’t worry if this really feels confusing– it took me a number of efforts before recognizing the workflow.
HighLevel Funnels permits unlimited sales funnel production, unlike systems such as Kajabi that impose constraints.
In addition, there are more than one thousand funnel templates readily available to accelerate your initial configuration.
Based on my experience, you won’t need extensive proficiency to build landing pages and sales funnels utilizing GoHighLevel.
You have the alternative to personalize templates yourself or demand GoHighLevel to take care of modification for you.
I chose the self-customization path since I wanted to develop thorough, custom funnels from scratch utilizing the drag-and-drop home builder. You merely add the sequential steps.
I particularly value these capacities:
GHL’s Photos feature allows instant funnel duplicating throughout accounts, saving substantial setup time.
Reliable screening with fast action replication and split testing functionality.
Real-time notifications regarding lead actions keep you informed without constant manual checking.
I especially value the multi-channel integration integrating voice, SMS, and Facebook directly within funnels.
Aesthetic pipeline management with computerized regulations for advancing leads improves follow-up processes.
To even more streamline movements, GHL offers a ClickFunnels import feature for smooth funnel transfers.
Web Page and Website Construction
GoHighLevel enables page creation from the ground up or template choice for customization making use of the intuitive drag-and-drop home builder.
You’re likewise complimentary to include ready-made web page sections as desired. Alternatively, make use of custom-made code to develop customized features.
The experience feels as smooth as Elementor for WordPress. Nonetheless, Elementor does offer somewhat much more, consisting of:
A more comprehensive choice of personalized font styles and typography options
Innovative text computer animations
Extensive widget collection
Advanced background capabilities like parallax scrolling and video clip histories
However, I think HighLevel will certainly show sufficient for most of your customers.
The pages incorporate directly with your GHL sales and marketing automation features, consisting of CRM, appointment scheduling, and email capture, nurturing, and pipeline management.
Exceptionally practical capability.
I likewise value the capability to produce “worldwide areas” or web page sections that immediately inhabit when developing brand-new pages, saving time and ensuring constant branding throughout. An additional Elementor-like feature I value.
With Brand name Boards located under Marketing, you can achieve the very same for text components and various other branding basics.
The stats web page presents everything happening on your sub-account’s site, consisting of page sees and sales conversions.
Email Marketing Capabilities
GoHighLevel’s email marketing nurtures considerable hidden expenses. You’ll pay one cent per email past your plan’s allowance, which collects rapidly with bigger customer lists. Numerous users require third-party services like Mailgun for boosted deliverability, pressing real expenses considerably past the promoted registration rate.
Currently concerning the features:
GoHighLevel allows email campaign and sequence development with triggers and automated follow-up messages.
I value the capacity to include trackable links in both emails and SMS messages, allowing you to keep track of recipient activities and set off automatic communications.
You can save, send, or timetable emails for optimal shipment times.
This shows valuable for reaching your target market when they’re probably to open up messages.
Right here’s where the situation deteriorates dramatically.
GoHighLevel advises Mailgun for bulk email sending out, recommending their LC solution may have reduced delivery prices.
Evaluating GoHighLevel’s email deliverability prior to complete commitment is recommended, as numerous users have actually reported around thirty percent reduced shipment rates contrasted to their previous email marketing platforms.
Now, I listened to there are over four hundred personalized email templates readily available on HighLevel. In spite of complete searches of the Template Collection, I couldn’t locate them within a sub-account in Sub-Account Mode.
A good range of templates appears when changing to Agency Mode.
You can include your custom-created templates, although this needs both hundred ninety-seven buck regular monthly reseller strategy.
Within a sub-account, I just found 6 standard templates and the choice to create and save email templates from the ground up for reuse in various other projects.
Right here’s what one template, called “Strategic Planning,” looks like inside the GHL email style editor:
Not especially remarkable, however not awful either.
Nevertheless, I do value that GHL integrates workflow automation into email marketing, incorporating:
Invite and Thank You messages
Automated abandoned cart interactions
Follow-ups for lead nurturing, GoHighLevel Vs HubSpot
Split screening for conversion optimization, among other features.
Additionally, real-time analytics provide insights right into email campaign efficiency. This assists you take advantage of possibilities or address possible problems as they arise.
The HighLevel CRM System
GoHighLevel’s CRM tool advises me of ClickFunnels in its thoroughness.
GoHighLevel consists of a client portal allowing job progression monitoring and watching past interactions.
The workflow automation attribute aids enhance jobs like get in touch with management, division, and lead innovation with your pipeline.
This represents a substantial benefit: GoHighLevel promotes engaging communications with leads with text, voicemail drops, and Facebook Messenger. This flexibility implies getting in touch with various client sectors through their favored communication channels.
Know, though– SMS charges apply independently from the registration cost.
I likewise value the GoHighLevel Social Planner.
It enables you to produce, conserve, modify, routine, article, and evaluate social media material throughout different channels.
It works as a strong replacement for social media organizing devices like Barrier, SproutSocial, and Hootsuite– without added expenses.
However that’s not every little thing; the CRM tool also provides a number of handy features:
Set up visits straight within the platform from the Calendars area.
Merge multi-channel communications to sustain your customers’ favored communication techniques and relationship-building approaches.
Use tags and smart lists to sector clients for more targeted projects.
Include substantial client information to every access under the Opportunity tab, giving clearer understanding of your prospects, leads, and clients as they advance with your aesthetic pipeline.
Advanced lead scoring assists focus on lead nurturing based upon their activities throughout your pipeline.
Currently allow’s talk about the key product or services you can market making use of GoHighLevel
Products You Can Sell Via GoHighLevel
Comparable to Kajabi, ClickFunnels, and Systeme, GHL supports both little and thorough courses, total with memberships, communities, and relevant resources.
GHL also allows physical product sales using e-commerce pages, like Systeme. Nonetheless, dropshipping is not readily available.
GoHighLevel courses sustain various web content styles, including audio, video clip, and papers.
This indicates suiting various learning designs and appealing to a broader pupil base.
And also, it permits importing training courses from Kajabi, adding much more versatility to your program production efforts.
In my experience, committed online course devices like Kajabi, LearnWorlds, and Thinkific supply a lot more innovative alternatives. These include program trickling, social accounts, and advanced area building and management tools. However, GHL’s offerings will be adequate for lots of developers.
GoHighLevel likewise supplies program certificates and various payment options, consisting of time payment plan and free courses.
You can quickly attach your courses to your area for fast access and to boost monetization possibility.
What I especially appreciate is how uncomplicated it is to incorporate training course items straight with your sales funnels and CRM for automated nurturing, lead racking up, conversions, follow-ups, and extra.
This is just one of my favored elements of Kajabi also.
Reputation Management Features
On the internet rankings hold important relevance, and GoHighLevel recognizes this reality.
The platform automatically sends out review requests through SMS, email, and QR code following transactions.
This attribute ensures you do not miss out on chances to develop credibility and trust fund with your target market.
You can also keep an eye on on the internet testimonials about your solutions or company, allowing proper responses.
As an example, you can redirect unfavorable comments to a personal kind prior to public publishing.
Alternatively, you can choose who can leave remarks based upon their rating.
This technique equips you to engage straight with clients to resolve concerns without harming your track record.
And also, GoHighLevel streamlines issues by permitting you to review client comments throughout various platforms– like Yext, Google My Company, and Facebook– directly from your GHL account. Pretty convenient performance.
Integration Alternatives
The platform sustains standard integration alternatives across payment handling, social media and Zapier.
Furthermore, the Application Marketplace, featuring both paid and complimentary app combinations, comes in Agency Mode for account proprietors as well as for your clients in sub-account setting.
I discovered roughly 3 hundred fifty applications throughout various business classifications, including SMS and live chat combinations, social media sites, and marketing automation devices.
You can additionally incorporate WhatsApp and Twilio for messaging, enable bidirectional syncing with other CRMs, and handle consultations and organizing with Google Schedule.
Plus, QuickBooks integration is readily available for monetary monitoring, among other options.
The Reselling and SaaSpreneur Program
The reseller program stands for one of GoHighLevel’s primary tourist attractions.
Essential note: You’ll require Agency Mode accessibility with the Reselling tab to use these features.
The Unlimited Plan at two hundred ninety-seven bucks monthly offers:
Full sub-account rebranding and customization
Unlimited client sub-accounts at no added price
API gain access to for integrating external tools
To resell these ready-to-deploy GHL sub-accounts at a markup, you’ll require both hundred ninety-seven dollar monthly Unlimited plan.
When you do this, you can likewise re-sell other software application services to your clients at a markup.
GoHighLevel requires charging a minimum of ninety-seven dollars month-to-month for every customer.
This means you’ll require at the very least five clients renewing regular monthly to break even. Any extra customers beyond that add directly to your revenue.
The devices you can re-sell within your sub-accounts consist of core solutions like Google Ad Manager, WordPress, Conversation AI, and WhatsApp, plus lots of Marketplace apps such as AWeber, Constant Get In Touch With, and Wrike.
To prosper with the GoHighLevel reseller program:
Include value to your sub-accounts by consisting of:
Personalized frameworks
Ready-made pictures
Pre-built combinations
Automated workflows
Without these enhancements, clients may choose GoHighLevel straight as opposed to paying your premium.
The SaaS Setting consists of white-label alternatives for:
iPhone application
Android application
Desktop application
These apps allow managing all social media, SMS, and email from one place.
Additionally, you can “gray-label” a mobile app to link your GHL leads without them requiring to go back to your branded GHL web pages.
In total, these are three different mobile applications you can pick from based on your purposes.
However, you require to recognize:
Resellers are accountable for consumer assistance and disagreements; failure to settle concerns can cause account termination.
Resellers should charge at the very least ninety-seven dollars monthly per sub-account, restricting pricing versatility.
Offering lifetime access for an one-time charge is forbidden without prior approval.
Pricing Structure and Assistance Plans
I appreciate that HighLevel’s support is offered directly from the dashboard through the Aid and live chat buttons.
As soon as you sign up for a test, you get open door to a welcome training course, onboarding video tutorials, and a telephone number for assistance. And indeed, they actually address phone calls.
I did call their technological assistance group for help with producing funnels and sites, which I had browsed thoroughly for. The feedback showed up within twenty-four hours, and the follow-ups were outstanding. The support rep absolutely showed deep knowledge of the platform, which is always useful.
Concerning layaway plan, there’s a durable Starter plan readily available for ninety-seven bucks, which includes unlimited contacts, emails, products, funnels, and a lot more.
Still, you’ll likely wish to think about updating to the two hundred ninety-seven buck monthly plan for thorough agency needs. With this strategy, you can additionally market the GHL system as a SaaS.
For support, anticipate a vibrant Facebook Team community, paid onboarding, and a done-for-you configuration option also readily available for a charge.
There’s 24/7 live chat available directly from your GHL control panel, in addition to practical paperwork for self-service aid.
Setup plans are available for an added expense, including a two hundred ninety-seven dollar alternative for HIPAA conformity if that’s something you need.
You might presume the unlimited plan includes unlimited email performance. Various customers have actually whined about unanticipated credit card costs for sending out emails from their web servers without clear openness.
Conclusion: GoHighLevel Vs HubSpot
GoHighLevel is a qualified all-in-one platform for agencies seeking to consolidate their marketing pile with strong CRM and automation features.
Nonetheless, continue to be aware of its cumbersome interface, prospective email deliverability problems, and extra costs for email volume.
If you can tolerate the rough edges and mainly offer business customers, GHL offers affordable value– but ensure you test email deliverability before fully committing.
Below’s one vital consideration:
If you’re dedicating to it, be prepared to invest added money on a separate email marketing software due to deliverability issues and pests.