GoHighLevel placements itself as a thorough marketing and sales suite constructed particularly for digital agencies. It bundles with each other CRM capabilities, email campaigns, course hosting, and automation operations into one package. The core promise? Change your spread toolkit with a single platform that takes care of customer interaction and organization procedures from start to finish GoHighLevel Vs Birdeye
I have actually always inclined unified systems for electronic commerce.
That’s precisely why tools like ClickFunnels caught my focus years ago.
However we’re now in 2026, and the landscape has actually moved considerably.
After spending substantial time inside GoHighLevel, I think you require to hear what I discovered firsthand.
We’ll also analyze just how it measures up against contending systems.
In this manner, you can make a purchasing choice you’ll feel confident concerning lasting.
The Aspects of GoHighLevel That Excited Me
Consolidated Option: GoHighLevel merges vital sales and marketing abilities, getting rid of the requirement for multiple different memberships.
Text Messaging Functionality: Bidirectional SMS communication offers more powerful engagement than standard email methods.
Powerful CRM System: The contact administration features competing what you would certainly discover in ActiveCampaign or ClickFunnels.
Sophisticated Automation: Outstanding workflow capabilities for segmenting target markets, managing get in touches with, and structure customized procedures.
Competitive Pricing Framework: Regular monthly plans varying from ninety-seven to two hundred ninety-seven dollars complete favorably with Kajabi and ClickFunnels options that typically begin over one hundred fifty dollars monthly. Nonetheless, email expenses can collect promptly, which I’ll address soon.
Integration Capabilities: Compatible with Zapier, email systems, and messaging services.
The Disappointing Aspects of GoHighLevel
Confusing User interface: The interface really felt counterintuitive, with configuration choices scattered throughout the system and straightforward jobs like funnel editing needing needlessly complex actions.
Email Broadcast Expenditures Rise: You’re charged one cent per email message, implying a listing of thirty thousand clients might push your monthly bill past three hundred bucks. Combined with overage fees and third-party integration needs like Mailgun, real monthly prices climbed to someplace in between four hundred seventy-five and 6 hundred twenty-five bucks.
Reliability Issues: Several customers have documented significant automation breakdowns, consisting of emails being delivered to wrong receivers or sent out several times to the same individual.
Email Shipment Difficulties: Their email framework relies on Mailgun, and numerous individuals transitioning from various other email marketing systems to GoHighLevel experienced considerable decreases in deliverability prices. This stands for an essential weak point that might ultimately press you towards alternative remedies.
Generalist Strategy: While automation features are robust, competitors provide better depth in program production and area structure features. That claimed, Kajabi bills one hundred forty-nine dollars or more monthly for hosting greater than three products.
My Profits Evaluation
GoHighLevel supplies a capable unified system for marketing, sales, and customer connection administration at a reasonable base rate point.
Yet allow’s obtain genuine about something vital.
A lot of individuals watch it mainly as a CRM or funnel builder rather than an email-focused system.
Numerous customers continually report deliverability troubles with the email features, so factor that in if email marketing represents a core element of your approach.
Those shock email sending out fees have actually blindsided many users too.
The system genuinely excels for agencies thinking about reselling marketing services. With white-labeling capabilities, unlimited sub-accounts on premium rates, and comprehensive client administration tools, it’s architected especially for agency development and scaling.
Comprehending GoHighLevel’s Core Objective
GoHighLevel desires serve as an all-encompassing system attending to most digital sales and marketing demands for your agency.
The system includes email marketing capacities, training course production tools, workflow automation, CRM functionality, site structure, landing page production, and additional features.
Its stated objective is changing every other tool currently in your pile, and the company makes no apologies about that aspiration.
Consider this circumstance:
GoHighLevel declares it can substitute for systems like Mailchimp, Calendly, WordPress, Kajabi, ActiveCampaign, Zapier, and many various other services.
What makes GHL unique contrasted to similar platforms like ClickFunnels and Kajabi is its positioning as a solution for marketing agencies and software program resellers.
The pricing shows up practical in the beginning look: ninety-seven bucks and two hundred ninety-seven dollars regular monthly.
However is that the complete image? Allow’s check out further.
Navigating the GoHighLevel User Interface
The GoHighLevel control panel offers a clean and seemingly user-friendly format that appears inviting originally.
However, most of customers encounter difficulties with the chaotic user interface and illogical company of features.
For example:
The platform employs three unique setups panels for managing different arrangement elements– general setups, specific settings, and item settings GoHighLevel Vs Birdeye
Bizarrely, the links to these essential setups are placed on opposite sides of the screen, producing unnecessary confusion and disappointment.
Even with extra data inhabited, the dashboard preserves a tidy and well-structured appearance.
I appreciate the capacity to create numerous dashboards for organizing different reports right into different views.
This attribute proves especially beneficial when keeping different viewpoints for the account proprietor versus sub-accounts representing your customers.
As I discussed earlier, GoHighLevel has various rough edges in regards to user interface and user experience, and the underlying codebase appears less than pristine.
Building Funnels in GoHighLevel
To construct a client’s web site, create landing pages, or develop a sales funnel within GoHighLevel, you need to initially establish a sub-account by entering their details.
After finishing this step, button to the freshly created sub-account, navigate to Websites, then choose Funnels. Don’t worry if this really feels complex– it took me numerous attempts before comprehending the workflow.
HighLevel Funnels allows unlimited sales funnel development, unlike platforms such as Kajabi that enforce limitations.
In addition, there are greater than one thousand funnel templates available to increase your preliminary configuration.
Based upon my experience, you will not need comprehensive know-how to build landing pages and sales funnels utilizing GoHighLevel.
You have the option to tailor templates on your own or request GoHighLevel to manage customization for you.
I chose the self-customization course since I intended to create detailed, custom funnels from the ground up using the drag-and-drop contractor. You just add the sequential actions.
I especially worth these capabilities:
GHL’s Snapshots include enables instant funnel cloning across accounts, conserving substantial arrangement time.
Effective testing through quick step replication and split screening functionality.
Real-time notices about lead actions maintain you educated without constant hand-operated monitoring.
I particularly value the multi-channel integration including voice, SMS, and Facebook straight within funnels.
Aesthetic pipeline management with automated regulations for advancing leads improves follow-up processes.
To further simplify movements, GHL offers a ClickFunnels import feature for seamless funnel transfers.
Web Page and Website Building
GoHighLevel makes it possible for web page production from scratch or template option for customization making use of the user-friendly drag-and-drop home builder.
You’re also cost-free to integrate ready-made web page areas as desired. Alternatively, use customized code to produce specific features.
The experience feels as smooth as Elementor for WordPress. However, Elementor does offer somewhat extra, including:
A wider choice of personalized fonts and typography choices
Sophisticated message computer animations
Comprehensive widget collection
Advanced history capacities like parallax scrolling and video clip backgrounds
However, I believe HighLevel will certainly confirm enough for the majority of your customers.
The pages integrate directly with your GHL sales and marketing automation features, including CRM, appointment scheduling, and email capture, nurturing, and pipeline management.
Extremely hassle-free capability.
I additionally value the capacity to produce “worldwide sections” or web page sections that instantly inhabit when creating new pages, saving time and guaranteeing consistent branding throughout. One more Elementor-like function I value.
With Brand name Boards found under Marketing, you can achieve the same for message aspects and other branding basics.
The statistics web page presents every little thing taking place on your sub-account’s website, including page sees and sales conversions.
Email Marketing Capabilities
GoHighLevel’s email marketing nurtures significant covert expenditures. You’ll pay one cent per email beyond your plan’s appropriation, which accumulates swiftly with bigger customer lists. Many users call for third-party solutions like Mailgun for boosted deliverability, pushing actual expenses significantly beyond the promoted registration cost.
Currently pertaining to the features:
GoHighLevel permits email campaign and series production with triggers and automatic follow-up messages.
I appreciate the capacity to add trackable web links in both emails and SMS messages, enabling you to check recipient actions and activate automated interactions.
You can save, send out, or routine emails for optimum shipment times.
This confirms valuable for reaching your target market when they’re more than likely to open up messages.
Below’s where the situation deteriorates substantially.
GoHighLevel advises Mailgun for bulk email sending out, recommending their LC service may have reduced distribution rates.
Checking GoHighLevel’s email deliverability before full commitment is a good idea, as lots of users have reported approximately thirty percent reduced distribution prices contrasted to their previous email marketing platforms.
Currently, I listened to there are over four hundred personalized email templates readily available on HighLevel. Despite comprehensive searches of the Template Library, I could not locate them within a sub-account in Sub-Account Setting.
A decent selection of templates appears when switching to Agency Mode.
You can include your custom-created templates, although this requires the two hundred ninety-seven buck regular monthly reseller strategy.
Within a sub-account, I just discovered 6 fundamental templates and the option to produce and conserve email templates from scratch for reuse in other projects.
Right here’s what one template, called “Strategic Preparation,” appears like inside the GHL email layout editor:
Not specifically excellent, yet not horrible either.
Nevertheless, I do appreciate that GHL incorporates workflow automation into email marketing, including:
Invite and Thank You messages
Automated abandoned cart communications
Follow-ups for lead nurturing, GoHighLevel Vs Birdeye
Split testing for conversion optimization, to name a few features.
In addition, real-time analytics deliver insights into email campaign performance. This helps you take advantage of opportunities or address prospective troubles as they arise.
The HighLevel CRM System
GoHighLevel’s CRM tool reminds me of ClickFunnels in its thoroughness.
GoHighLevel includes a client portal enabling task development tracking and checking out previous communications.
The workflow automation feature aids simplify tasks like call monitoring, division, and lead innovation through your pipeline.
This represents a considerable advantage: GoHighLevel helps with appealing communications with leads with text, voicemail declines, and Facebook Carrier. This adaptability implies connecting with different customer segments via their chosen communication channels.
Know, however– SMS charges apply separately from the membership charge.
I additionally value the GoHighLevel Social Planner.
It enables you to produce, conserve, modify, timetable, post, and examine social media material across different channels.
It works as a strong substitute for social media scheduling tools like Buffer, SproutSocial, and Hootsuite– without additional expenses.
But that’s not every little thing; the CRM tool also offers a number of helpful features:
Schedule appointments straight within the platform from the Calendars area.
Combine multi-channel communications to support your customers’ favored interaction methods and relationship-building techniques.
Use tags and clever listings to sector consumers for even more targeted projects.
Include considerable customer information to each access under the Possibility tab, providing clearer understanding of your leads, leads, and customers as they proceed with your aesthetic pipeline.
Advanced lead racking up aids focus on lead nurturing based on their activities throughout your pipeline.
Currently let’s talk about the vital services and products you can sell making use of GoHighLevel
Products You Can Offer Via GoHighLevel
Similar to Kajabi, ClickFunnels, and Systeme, GHL sustains both little and extensive programs, total with memberships, communities, and associated sources.
GHL additionally enables physical product sales making use of e-commerce web pages, like Systeme. Nevertheless, dropshipping is not available.
GoHighLevel training courses sustain various web content layouts, consisting of sound, video clip, and records.
This implies accommodating various knowing designs and appealing to a broader pupil base.
Plus, it enables importing training courses from Kajabi, including much more adaptability to your program development efforts.
In my experience, devoted online program tools like Kajabi, LearnWorlds, and Thinkific provide more sophisticated alternatives. These consist of course trickling, social profiles, and progressed area structure and management tools. Nonetheless, GHL’s offerings will certainly be enough for many makers.
GoHighLevel also gives training course certificates and numerous payment alternatives, including installment plans and free courses.
You can easily attach your programs to your community for fast access and to enhance monetization capacity.
What I particularly value is just how straightforward it is to integrate course products directly with your sales funnels and CRM for computerized nurturing, lead scoring, conversions, follow-ups, and a lot more.
This is one of my favored elements of Kajabi too.
Reputation Management Features
On the internet rankings hold important importance, and GoHighLevel acknowledges this truth.
The platform automatically sends testimonial demands via SMS, email, and QR code adhering to transactions.
This function guarantees you don’t miss chances to develop credibility and trust fund with your target market.
You can additionally check on-line testimonials concerning your solutions or organization, permitting suitable actions.
For example, you can redirect negative responses to an exclusive form before public posting.
Alternatively, you can select that can leave comments based upon their ranking.
This technique empowers you to involve straight with customers to solve problems without harming your track record.
And also, GoHighLevel streamlines matters by allowing you to evaluate customer responses across various systems– like Yext, Google My Organization, and Facebook– directly from your GHL account. Pretty convenient capability.
Integration Options
The system supports basic integration alternatives across repayment processing, social networks and Zapier.
Additionally, the App Industry, featuring both paid and cost-free app integrations, is accessible in Agency Mode for account owners along with for your clients in sub-account setting.
I located approximately three hundred fifty applications across different business categories, consisting of SMS and live conversation integrations, social media, and marketing automation devices.
You can also integrate WhatsApp and Twilio for messaging, allow bidirectional syncing with various other CRMs, and handle consultations and scheduling with Google Schedule.
Plus, QuickBooks integration is offered for financial management, among other alternatives.
The Reselling and SaaSpreneur Program
The reseller program represents among GoHighLevel’s key destinations.
Vital note: You’ll require Agency Mode gain access to via the Reselling tab to utilize these features.
The Unlimited Plan at two hundred ninety-seven dollars month-to-month offers:
Full sub-account rebranding and personalization
Unlimited customer sub-accounts at no extra cost
API accessibility for incorporating exterior devices
To re-sell these ready-to-deploy GHL sub-accounts at a markup, you’ll require the two hundred ninety-seven dollar monthly Unlimited plan.
When you do this, you can likewise re-sell various other software application options to your consumers at a markup.
GoHighLevel calls for charging a minimum of ninety-seven dollars monthly for each client.
This suggests you’ll require at least five clients restoring monthly to break even. Any kind of added customers past that add straight to your earnings.
The devices you can resell within your sub-accounts consist of core services like Google Ad Manager, WordPress, Conversation AI, and WhatsApp, plus loads of Market applications such as AWeber, Constant Get In Touch With, and Wrike.
To succeed with the GoHighLevel reseller program:
Include worth to your sub-accounts by consisting of:
Custom-made frameworks
Prefabricated snapshots
Pre-built assimilations
Automated workflows
Without these enhancements, clients may select GoHighLevel directly as opposed to paying your premium.
The SaaS Setting includes white-label choices for:
apple iphone application
Android application
Desktop computer application
These apps allow managing all social networks, SMS, and email from one place.
Conversely, you can “gray-label” a mobile app to link your GHL leads without them needing to go back to your well-known GHL web pages.
In total, these are 3 various mobile applications you can choose from based on your goals.
Nonetheless, you require to comprehend:
Resellers are responsible for customer assistance and disputes; failure to solve problems can lead to account discontinuation.
Resellers need to bill at least ninety-seven dollars month-to-month per sub-account, limiting pricing versatility.
Marketing lifetime accessibility for an one-time cost is forbidden without prior authorization.
Pricing Structure and Support Plans
I value that HighLevel’s assistance is readily available directly from the control panel via the Help and live chat buttons.
Once you sign up for a test, you acquire free access to a welcome program, onboarding video clip tutorials, and a telephone number for support. And of course, they really address phone calls.
I did call their technical support group for support with developing funnels and websites, which I had looked thoroughly for. The action showed up within twenty-four hours, and the follow-ups were superb. The assistance agent certainly showed deep knowledge of the system, which is constantly important.
Pertaining to layaway plan, there’s a durable Starter plan readily available for ninety-seven bucks, which includes unlimited calls, emails, items, funnels, and much more.
Still, you’ll likely intend to consider updating to both hundred ninety-seven buck month-to-month prepare for extensive agency demands. With this strategy, you can additionally re-sell the GHL platform as a SaaS.
For assistance, expect a vibrant Facebook Group area, paid onboarding, and a done-for-you configuration option also available for a fee.
There’s 24/7 live chat readily available straight from your GHL control panel, along with practical documents for self-service support.
Setup plans are offered for an added expense, including a two hundred ninety-seven buck alternative for HIPAA conformity if that’s something you call for.
You may assume the unlimited plan includes unlimited email functionality. Various customers have actually grumbled regarding unanticipated bank card costs for sending out emails from their web servers without clear openness.
Final thought: GoHighLevel Vs Birdeye
GoHighLevel is a capable all-in-one platform for agencies looking for to combine their marketing stack with solid CRM and automation features.
Nevertheless, stay familiar with its clunky user interface, possible email deliverability problems, and added costs for email volume.
If you can endure the harsh sides and largely offer service customers, GHL offers practical worth– yet guarantee you evaluate email deliverability prior to fully devoting.
Below’s one essential factor to consider:
If you’re committing to it, be prepared to invest extra cash on a different email marketing software because of deliverability issues and bugs.