GoHighLevel placements itself as a comprehensive marketing and sales suite built specifically for electronic agencies. It bundles with each other CRM capabilities, email campaigns, program hosting, and automation workflows into one package. The core pledge? Replace your spread toolkit with a solitary platform that manages client involvement and company operations from beginning to end GoHighLevel Virtual Assistant
I have actually constantly gravitated toward combined platforms for electronic business.
That’s precisely why devices like ClickFunnels captured my focus years back.
But we’re now in 2026, and the landscape has actually moved considerably.
After spending considerable time inside GoHighLevel, I believe you need to hear what I uncovered firsthand.
We’ll additionally take a look at exactly how it measures up versus contending platforms.
This way, you can make a purchasing decision you’ll feel confident about long-term.
The Aspects of GoHighLevel That Excited Me
Consolidated Solution: GoHighLevel combines crucial sales and marketing abilities, getting rid of the requirement for multiple separate subscriptions.
Text Messaging Performance: Bidirectional SMS interaction uses more powerful interaction than traditional email approaches.
Effective CRM System: The contact management features competing what you would certainly find in ActiveCampaign or ClickFunnels.
Innovative Automation: Exceptional workflow capacities for segmenting target markets, taking care of get in touches with, and structure custom-made procedures.
Competitive Pricing Structure: Month-to-month plans ranging from ninety-seven to two hundred ninety-seven bucks compete positively with Kajabi and ClickFunnels choices that normally start above one hundred fifty bucks regular monthly. However, email expenditures can accumulate promptly, which I’ll resolve quickly.
Integration Capabilities: Suitable with Zapier, email systems, and messaging solutions.
The Disappointing Elements of GoHighLevel
Confusing Interface: The interface felt counterproductive, with configuration options spread throughout the platform and uncomplicated tasks like funnel modifying needing needlessly intricate steps.
Email Program Costs Intensify: You’re charged one cent per email message, indicating a list of thirty thousand customers might press your regular monthly bill past 3 hundred dollars. Integrated with overage charges and third-party integration needs like Mailgun, real regular monthly prices climbed to somewhere between four hundred seventy-five and six hundred twenty-five bucks.
Reliability Problems: Numerous customers have actually documented significant automation breakdowns, including emails being delivered to incorrect recipients or sent out several times to the exact same individual.
Email Distribution Obstacles: Their email facilities relies on Mailgun, and countless users transitioning from other email marketing platforms to GoHighLevel experienced considerable decreases in deliverability rates. This stands for a vital weak point that might at some point push you toward different solutions.
Generalist Method: While automation features are durable, competitors give higher depth in course creation and area structure features. That stated, Kajabi charges one hundred forty-nine dollars or even more regular monthly for hosting more than three items.
My Bottom Line Evaluation
GoHighLevel offers a qualified unified system for marketing, sales, and customer connection management at a reasonable base price factor.
But let’s obtain genuine concerning something important.
Most users view it mainly as a CRM or funnel builder as opposed to an email-focused system.
Countless users regularly report deliverability issues with the email features, so aspect that in if email marketing represents a core part of your method.
Those surprise email sending out fees have blindsided numerous individuals as well.
The platform absolutely succeeds for agencies thinking about re-selling marketing solutions. With white-labeling capacities, unlimited sub-accounts on costs rates, and comprehensive customer administration devices, it’s architected especially for agency growth and scaling.
Understanding GoHighLevel’s Core Purpose
GoHighLevel desires serve as an all-encompassing platform resolving most digital sales and marketing demands for your agency.
The platform consists of email marketing capacities, training course production tools, workflow automation, CRM functionality, web site building, landing page development, and added features.
Its mentioned objective is changing every other device presently in your stack, and the firm makes no apologies regarding that aspiration.
Consider this circumstance:
GoHighLevel declares it can substitute for platforms like Mailchimp, Calendly, WordPress, Kajabi, ActiveCampaign, Zapier, and countless other services.
What makes GHL distinctive contrasted to similar systems like ClickFunnels and Kajabi is its positioning as an option for marketing agencies and software program resellers.
The pricing appears practical in the beginning glimpse: ninety-seven dollars and two hundred ninety-seven bucks regular monthly.
However is that the full image? Allow’s check out even more.
Navigating the GoHighLevel Interface
The GoHighLevel control panel offers a clean and apparently user-friendly design that appears inviting at first.
However, most of customers encounter difficulties with the chaotic user interface and senseless organization of features.
For instance:
The platform utilizes 3 distinct settings panels for taking care of different setup aspects– overall settings, private settings, and product settings GoHighLevel Virtual Assistant
Bizarrely, the web links to these crucial setups are positioned on contrary sides of the screen, creating unneeded confusion and disappointment.
Even with additional data inhabited, the dashboard maintains a tidy and well-structured look.
I value the capacity to develop numerous control panels for arranging different reports into separate sights.
This attribute shows specifically useful when maintaining different viewpoints for the account proprietor versus sub-accounts representing your clients.
As I pointed out previously, GoHighLevel has various rough edges in terms of interface and individual experience, and the underlying codebase appears less than excellent.
Building Funnels in GoHighLevel
To construct a client’s internet site, develop landing pages, or develop a sales funnel within GoHighLevel, you need to initially establish a sub-account by entering their info.
After completing this action, switch to the newly created sub-account, browse to Sites, then select Funnels. Don’t worry if this really feels complex– it took me numerous efforts prior to comprehending the workflow.
HighLevel Funnels enables unlimited sales funnel development, unlike systems such as Kajabi that impose constraints.
In addition, there are greater than one thousand funnel templates readily available to increase your initial configuration.
Based on my experience, you won’t require considerable experience to construct landing pages and sales funnels using GoHighLevel.
You have the alternative to personalize templates on your own or demand GoHighLevel to manage personalization for you.
I chose the self-customization route since I wanted to produce comprehensive, custom funnels from scratch utilizing the drag-and-drop building contractor. You merely add the sequential actions.
I specifically value these capabilities:
GHL’s Pictures include makes it possible for instantaneous funnel duplicating across accounts, saving significant configuration time.
Reliable testing with fast step duplication and split testing performance.
Real-time notices concerning lead actions maintain you informed without constant hands-on monitoring.
I especially value the multi-channel integration integrating voice, SMS, and Facebook directly within funnels.
Visual pipeline management with computerized rules for advancing leads improves follow-up processes.
To even more simplify movements, GHL gives a ClickFunnels import attribute for smooth funnel transfers.
Page and Internet Site Building
GoHighLevel makes it possible for web page production from the ground up or template choice for customization using the user-friendly drag-and-drop building contractor.
You’re also totally free to incorporate prefabricated web page areas as desired. Alternatively, utilize custom-made code to develop customized functions.
The experience feels as smooth as Elementor for WordPress. Nevertheless, Elementor does offer slightly extra, including:
A wider selection of custom typefaces and typography options
Innovative text animations
Extensive widget library
Advanced history capacities like parallax scrolling and video clip histories
Nonetheless, I think HighLevel will confirm adequate for most of your clients.
The web pages incorporate straight with your GHL sales and marketing automation features, including CRM, appointment scheduling, and email capture, nurturing, and pipeline management.
Incredibly convenient performance.
I additionally appreciate the ability to produce “international areas” or web page areas that immediately populate when developing new web pages, conserving time and ensuring regular branding throughout. One more Elementor-like feature I value.
With Brand Boards found under Marketing, you can complete the same for text elements and various other branding basics.
The stats web page displays everything occurring on your sub-account’s internet site, consisting of web page check outs and sales conversions.
Email Marketing Capabilities
GoHighLevel’s email marketing nurtures considerable concealed costs. You’ll pay one cent per email beyond your strategy’s allocation, which builds up rapidly with bigger customer checklists. Numerous customers need third-party services like Mailgun for enhanced deliverability, pressing actual prices substantially past the advertised membership rate.
Currently regarding the features:
GoHighLevel allows email campaign and sequence development with triggers and automated follow-up messages.
I value the capability to add trackable links in both emails and SMS messages, enabling you to check recipient actions and cause automatic interactions.
You can conserve, send out, or schedule emails for ideal distribution times.
This shows useful for reaching your target market when they’re probably to open up messages.
Below’s where the circumstance deteriorates dramatically.
GoHighLevel recommends Mailgun for mass email sending out, suggesting their LC solution might have lower shipment prices.
Testing GoHighLevel’s email deliverability prior to complete dedication is recommended, as many individuals have reported around thirty percent lower delivery rates contrasted to their previous email marketing platforms.
Currently, I heard there more than four hundred customizable email templates available on HighLevel. In spite of comprehensive searches of the Template Collection, I could not situate them within a sub-account in Sub-Account Mode.
A good variety of templates shows up when changing to Agency Mode.
You can include your custom-created templates, although this calls for both hundred ninety-seven dollar month-to-month reseller plan.
Within a sub-account, I just located 6 standard templates and the alternative to create and save email templates from scratch for reuse in other projects.
Below’s what one template, called “Strategic Planning,” looks like inside the GHL email layout editor:
Not particularly outstanding, but not horrible either.
Nevertheless, I do appreciate that GHL incorporates workflow automation into email marketing, encompassing:
Welcome and Thanks messages
Automated abandoned cart interactions
Follow-ups for lead nurturing, GoHighLevel Virtual Assistant
Split testing for conversion optimization, to name a few features.
Furthermore, real-time analytics provide insights into email campaign efficiency. This helps you capitalize on chances or address possible problems as they arise.
The HighLevel CRM System
GoHighLevel’s CRM device reminds me of ClickFunnels in its thoroughness.
GoHighLevel includes a client portal enabling task development monitoring and seeing previous interactions.
The workflow automation function aids simplify tasks like call management, division, and lead advancement through your pipeline.
This stands for a substantial advantage: GoHighLevel facilitates appealing communications with leads with text, voicemail drops, and Facebook Carrier. This flexibility implies connecting with different customer sectors with their favored communication channels.
Be aware, however– SMS costs use independently from the registration fee.
I additionally value the GoHighLevel Social Planner.
It allows you to create, conserve, edit, schedule, article, and evaluate social media content across numerous networks.
It operates as a strong substitute for social media sites scheduling tools like Buffer, SproutSocial, and Hootsuite– without added prices.
However that’s not everything; the CRM device likewise supplies numerous helpful features:
Schedule consultations directly within the system from the Calendars area.
Merge multi-channel communications to sustain your clients’ recommended interaction approaches and relationship-building approaches.
Usage tags and wise checklists to sector consumers for more targeted projects.
Include comprehensive client information to every entry under the Chance tab, providing clearer understanding of your prospects, leads, and customers as they proceed with your aesthetic pipeline.
Advanced lead racking up aids prioritize lead nurturing based on their actions throughout your pipeline.
Now let’s review the essential services and products you can market using GoHighLevel
Products You Can Market With GoHighLevel
Comparable to Kajabi, ClickFunnels, and Systeme, GHL supports both small and extensive courses, complete with memberships, neighborhoods, and relevant resources.
GHL likewise allows physical item sales utilizing shopping pages, like Systeme. However, dropshipping is not offered.
GoHighLevel programs support various web content layouts, consisting of audio, video clip, and records.
This suggests suiting various learning styles and appealing to a broader trainee base.
And also, it permits importing courses from Kajabi, adding a lot more versatility to your course development initiatives.
In my experience, devoted on the internet training course tools like Kajabi, LearnWorlds, and Thinkific offer more advanced choices. These include course trickling, social profiles, and progressed neighborhood structure and monitoring tools. Nonetheless, GHL’s offerings will be sufficient for numerous designers.
GoHighLevel additionally offers program certifications and different repayment options, including time payment plan and free courses.
You can conveniently attach your courses to your neighborhood for fast gain access to and to boost monetization possibility.
What I especially value is exactly how straightforward it is to integrate program products directly with your sales funnels and CRM for automated nurturing, lead scoring, conversions, follow-ups, and much more.
This is just one of my favorite elements of Kajabi also.
Reputation Management Features
Online rankings hold critical relevance, and GoHighLevel recognizes this truth.
The platform instantly sends evaluation requests through SMS, email, and QR code complying with purchases.
This feature ensures you don’t miss possibilities to construct trustworthiness and count on with your audience.
You can also monitor online evaluations about your services or organization, permitting ideal feedbacks.
For example, you can reroute negative responses to a private type before public uploading.
Additionally, you can choose that can leave comments based upon their ranking.
This method equips you to involve directly with clients to fix concerns without harming your credibility.
And also, GoHighLevel streamlines matters by permitting you to review customer feedback throughout different platforms– like Yext, Google My Organization, and Facebook– straight from your GHL account. Pretty convenient performance.
Integration Alternatives
The system sustains conventional integration choices across settlement processing, social media and Zapier.
Additionally, the App Market, including both paid and cost-free application assimilations, comes in Agency Mode for account proprietors in addition to for your customers in sub-account setting.
I found roughly 3 hundred fifty apps throughout different service categories, consisting of SMS and live conversation integrations, social media, and marketing automation tools.
You can also integrate WhatsApp and Twilio for messaging, allow bidirectional syncing with various other CRMs, and manage appointments and organizing with Google Schedule.
And also, QuickBooks integration is available for financial administration, to name a few alternatives.
The Reselling and SaaSpreneur Program
The reseller program represents among GoHighLevel’s main tourist attractions.
Vital note: You’ll need Agency Mode access with the Reselling tab to use these features.
The Unlimited Plan at two hundred ninety-seven dollars regular monthly deals:
Complete sub-account rebranding and personalization
Unlimited client sub-accounts at no additional expense
API gain access to for integrating external devices
To re-sell these ready-to-deploy GHL sub-accounts at a markup, you’ll require the two hundred ninety-seven dollar regular monthly Unlimited plan.
When you do this, you can likewise market other software program options to your customers at a markup.
GoHighLevel requires charging a minimum of ninety-seven bucks regular monthly for each client.
This suggests you’ll require a minimum of five customers restoring monthly to recover cost. Any kind of extra customers past that contribute straight to your profits.
The devices you can resell within your sub-accounts consist of core solutions like Google Ad Manager, WordPress, Conversation AI, and WhatsApp, plus loads of Industry apps such as AWeber, Continuous Contact, and Wrike.
To be successful with the GoHighLevel reseller program:
Add value to your sub-accounts by including:
Custom structures
Ready-made photos
Pre-built assimilations
Automated operations
Without these enhancements, clients could select GoHighLevel straight as opposed to paying your premium.
The SaaS Setting consists of white-label alternatives for:
iPhone application
Android application
Desktop application
These apps enable managing all social networks, SMS, and email from one area.
Conversely, you can “gray-label” a mobile app to connect your GHL leads without them needing to go back to your top quality GHL web pages.
In total, these are three different mobile applications you can pick from based upon your goals.
Nevertheless, you need to understand:
Resellers are accountable for customer assistance and disagreements; failure to solve concerns can result in account discontinuation.
Resellers have to bill at the very least ninety-seven bucks regular monthly per sub-account, restricting pricing versatility.
Selling life time accessibility for a single cost is prohibited without prior approval.
Pricing Structure and Support Plans
I appreciate that HighLevel’s assistance is readily available directly from the dashboard via the Aid and live chat switches.
As soon as you register for a trial, you get free access to a welcome course, onboarding video clip tutorials, and a contact number for assistance. And indeed, they in fact respond to phone calls.
I did contact their technical support team for aid with developing funnels and sites, which I had actually searched thoroughly for. The action arrived within twenty-four hours, and the follow-ups were superb. The support representative absolutely showed deep expertise of the system, which is always beneficial.
Relating to layaway plan, there’s a durable Starter plan available for ninety-seven bucks, that includes unlimited contacts, emails, items, funnels, and much more.
Still, you’ll likely wish to consider updating to both hundred ninety-seven buck monthly prepare for extensive agency demands. With this strategy, you can also resell the GHL system as a SaaS.
For support, expect a vivid Facebook Team community, paid onboarding, and a done-for-you configuration option likewise available for a cost.
There’s perpetual real-time conversation available directly from your GHL control panel, along with helpful documents for self-service support.
Setup plans are offered for an extra expense, including a 2 hundred ninety-seven buck choice for HIPAA compliance if that’s something you need.
You might think the unlimited plan includes unlimited email functionality. Numerous users have actually grumbled regarding unexpected charge card fees for sending emails from their servers without clear openness.
Final thought: GoHighLevel Virtual Assistant
GoHighLevel is a capable all-in-one platform for agencies looking for to settle their marketing stack with strong CRM and automation features.
Nonetheless, remain aware of its cumbersome interface, potential email deliverability concerns, and added expenses for email quantity.
If you can endure the rough edges and primarily offer organization customers, GHL supplies practical value– but ensure you check email deliverability prior to completely devoting.
Right here’s one essential factor to consider:
If you’re dedicating to it, be prepared to spend added money on a separate email marketing software because of deliverability problems and pests.