GoHighLevel settings itself as a thorough marketing and sales suite built especially for digital agencies. It bundles with each other CRM capabilities, email campaigns, program hosting, and automation process into one bundle. The core pledge? Replace your scattered toolkit with a single platform that deals with client interaction and organization procedures throughout GoHighLevel University
I have actually always inclined merged systems for digital business.
That’s precisely why devices like ClickFunnels captured my attention years back.
Yet we’re now in 2026, and the landscape has actually changed considerably.
After investing considerable time inside GoHighLevel, I assume you need to hear what I uncovered firsthand.
We’ll additionally take a look at how it measures up versus competing systems.
This way, you can buy choice you’ll feel great concerning lasting.
The Facets of GoHighLevel That Impressed Me
Consolidated Solution: GoHighLevel merges crucial sales and marketing capabilities, removing the requirement for multiple different memberships.
Text Messaging Capability: Bidirectional SMS interaction provides more powerful interaction than standard email methods.
Effective CRM System: The call monitoring features rival what you would certainly discover in ActiveCampaign or ClickFunnels.
Innovative Automation: Outstanding workflow abilities for segmenting target markets, taking care of calls, and building customized processes.
Competitive Pricing Framework: Monthly plans varying from ninety-seven to two hundred ninety-seven bucks complete positively with Kajabi and ClickFunnels choices that generally begin above one hundred fifty bucks month-to-month. However, email costs can gather swiftly, which I’ll attend to quickly.
Integration Capabilities: Suitable with Zapier, email systems, and messaging solutions.
The Frustrating Components of GoHighLevel
Complex Interface: The user interface felt counterproductive, with configuration options scattered throughout the system and simple tasks like funnel editing requiring needlessly intricate steps.
Email Broadcast Expenses Escalate: You’re billed one cent per email message, implying a checklist of thirty thousand subscribers could push your month-to-month bill past 3 hundred dollars. Incorporated with overage costs and third-party integration needs like Mailgun, real regular monthly expenses climbed to somewhere in between four hundred seventy-five and six hundred twenty-five dollars.
Dependability Issues: Numerous individuals have actually recorded major automation breakdowns, consisting of emails being supplied to inaccurate receivers or sent out several times to the exact same individual.
Email Shipment Difficulties: Their email infrastructure relies on Mailgun, and various customers transitioning from various other email marketing systems to GoHighLevel experienced significant declines in deliverability rates. This represents an essential weak point that might eventually push you toward alternate services.
Generalist Approach: While automation features are robust, competitors provide better depth in course creation and area structure features. That stated, Kajabi bills one hundred forty-nine bucks or more monthly for hosting more than 3 products.
My Bottom Line Evaluation
GoHighLevel offers a qualified unified platform for marketing, sales, and customer partnership administration at a practical base rate point.
But allow’s get genuine regarding something important.
Most customers view it mostly as a CRM or funnel builder as opposed to an email-focused system.
Countless users continually report deliverability troubles with the email features, so aspect that in if email marketing stands for a core part of your method.
Those shock email sending charges have actually blindsided lots of individuals also.
The system genuinely succeeds for agencies curious about reselling marketing solutions. With white-labeling abilities, unlimited sub-accounts on premium rates, and comprehensive customer monitoring devices, it’s architected especially for agency development and scaling.
Understanding GoHighLevel’s Core Function
GoHighLevel desires act as an all-inclusive system resolving most electronic sales and marketing requirements for your agency.
The system includes email marketing capacities, program production tools, workflow automation, CRM capability, site building, landing page development, and added features.
Its stated goal is replacing every other tool currently in your pile, and the company makes no apologies about that ambition.
Consider this circumstance:
GoHighLevel declares it can alternative to platforms like Mailchimp, Calendly, WordPress, Kajabi, ActiveCampaign, Zapier, and numerous various other solutions.
What makes GHL distinctive contrasted to comparable platforms like ClickFunnels and Kajabi is its positioning as a remedy for marketing agencies and software application resellers.
The pricing appears sensible at first look: ninety-seven bucks and two hundred ninety-seven bucks monthly.
Yet is that the full photo? Let’s investigate better.
Browsing the GoHighLevel Interface
The GoHighLevel control panel presents a tidy and apparently instinctive layout that appears welcoming initially.
Nevertheless, most of customers encounter difficulties with the cluttered user interface and illogical company of features.
As an example:
The platform utilizes 3 unique setups panels for handling different setup facets– overall settings, private settings, and item setups GoHighLevel University
Bizarrely, the web links to these crucial settings are positioned on contrary sides of the screen, producing unneeded complication and irritation.
Even with extra data inhabited, the dashboard keeps a clean and well-structured appearance.
I value the capacity to develop numerous control panels for organizing different records into different views.
This function confirms particularly valuable when maintaining different perspectives for the account proprietor versus sub-accounts representing your consumers.
As I discussed earlier, GoHighLevel contains many harsh edges in terms of interface and user experience, and the underlying codebase shows up less than beautiful.
Building Funnels in GoHighLevel
To create a client’s internet site, establish landing pages, or create a sales funnel within GoHighLevel, you should initially establish a sub-account by entering their info.
After finishing this step, button to the freshly produced sub-account, navigate to Sites, after that select Funnels. Do not stress if this feels complicated– it took me numerous efforts prior to understanding the workflow.
HighLevel Funnels enables unlimited sales funnel development, unlike systems such as Kajabi that impose limitations.
In addition, there are greater than one thousand funnel templates offered to increase your preliminary setup.
Based upon my experience, you will not need extensive competence to build landing pages and sales funnels using GoHighLevel.
You have the choice to customize templates yourself or demand GoHighLevel to handle customization for you.
I picked the self-customization route because I intended to create in-depth, custom funnels from scratch making use of the drag-and-drop home builder. You simply include the consecutive steps.
I especially worth these capabilities:
GHL’s Photos feature allows instantaneous funnel duplicating across accounts, saving significant setup time.
Reliable testing with quick step replication and split testing performance.
Real-time notifications about lead actions maintain you informed without consistent manual checking.
I particularly appreciate the multi-channel integration including voice, SMS, and Facebook directly within funnels.
Visual pipeline management with automated guidelines for advancing leads enhances follow-up processes.
To better simplify migrations, GHL provides a ClickFunnels import attribute for smooth funnel transfers.
Page and Internet Site Building
GoHighLevel enables page development from the ground up or template selection for modification making use of the intuitive drag-and-drop home builder.
You’re also complimentary to include prefabricated page areas as desired. Conversely, use personalized code to develop specialized functions.
The experience really feels as smooth as Elementor for WordPress. Nonetheless, Elementor does offer somewhat extra, consisting of:
A wider option of personalized fonts and typography alternatives
Sophisticated message computer animations
Substantial widget collection
Advanced background capacities like parallax scrolling and video clip backgrounds
Nevertheless, I think HighLevel will prove enough for the majority of your clients.
The web pages incorporate directly with your GHL sales and marketing automation features, including CRM, appointment scheduling, and email capture, nurturing, and pipeline management.
Incredibly hassle-free performance.
I likewise value the capacity to develop “international areas” or page areas that immediately occupy when developing brand-new web pages, conserving time and making sure consistent branding throughout. Another Elementor-like feature I value.
With Brand name Boards found under Marketing, you can complete the same for text aspects and various other branding basics.
The statistics page shows whatever taking place on your sub-account’s website, including page check outs and sales conversions.
Email Marketing Capabilities
GoHighLevel’s email marketing harbors considerable covert expenditures. You’ll pay one cent per email past your strategy’s allotment, which collects quickly with larger client lists. Lots of customers require third-party services like Mailgun for improved deliverability, pressing real expenses significantly past the promoted registration rate.
Currently regarding the features:
GoHighLevel permits email campaign and sequence development with triggers and automatic follow-up messages.
I value the capacity to add trackable web links in both emails and SMS messages, allowing you to check recipient actions and activate automatic communications.
You can conserve, send, or routine emails for optimum distribution times.
This confirms important for reaching your target market when they’re probably to open up messages.
Right here’s where the circumstance deteriorates substantially.
GoHighLevel suggests Mailgun for bulk email sending, recommending their LC solution might have lower distribution rates.
Testing GoHighLevel’s email deliverability prior to full commitment is a good idea, as lots of customers have actually reported about thirty percent reduced delivery rates compared to their previous email marketing platforms.
Now, I heard there more than four hundred customizable email templates available on HighLevel. In spite of detailed searches of the Template Collection, I could not locate them within a sub-account in Sub-Account Setting.
A suitable range of templates shows up when switching to Agency Mode.
You can add your custom-created templates, although this needs the two hundred ninety-seven buck regular monthly reseller plan.
Within a sub-account, I only located 6 basic templates and the option to produce and conserve email templates from scratch for reuse in other campaigns.
Below’s what one template, called “Strategic Planning,” looks like inside the GHL email layout editor:
Not particularly remarkable, yet not terrible either.
However, I do appreciate that GHL integrates workflow automation into email marketing, incorporating:
Invite and Thank You messages
Automated abandoned cart interactions
Follow-ups for lead nurturing, GoHighLevel University
Split screening for conversion optimization, to name a few features.
Additionally, real-time analytics supply understandings into email campaign performance. This assists you maximize opportunities or address potential issues as they arise.
The HighLevel CRM System
GoHighLevel’s CRM device advises me of ClickFunnels in its thoroughness.
GoHighLevel includes a customer portal permitting job development tracking and checking out past communications.
The workflow automation feature aids improve jobs like call monitoring, segmentation, and lead advancement via your pipeline.
This stands for a substantial advantage: GoHighLevel promotes engaging communications with leads with text, voicemail declines, and Facebook Carrier. This flexibility implies getting in touch with different client sections through their liked communication channels.
Know, though– SMS costs apply independently from the subscription fee.
I also value the GoHighLevel Social Planner.
It enables you to create, save, edit, schedule, blog post, and assess social networks web content across numerous channels.
It works as a strong substitute for social media sites organizing tools like Buffer, SproutSocial, and Hootsuite– without additional costs.
Yet that’s not every little thing; the CRM device additionally gives numerous helpful features:
Schedule appointments directly within the system from the Calendars area.
Merge multi-channel interactions to sustain your clients’ preferred communication methods and relationship-building approaches.
Usage tags and clever checklists to sector customers for even more targeted projects.
Include considerable client information to every access under the Opportunity tab, providing clearer understanding of your potential customers, leads, and customers as they proceed via your visual pipeline.
Advanced lead scoring aids focus on lead nurturing based on their actions throughout your pipeline.
Currently allow’s go over the vital services and products you can market using GoHighLevel
Products You Can Market With GoHighLevel
Comparable to Kajabi, ClickFunnels, and Systeme, GHL sustains both small and extensive programs, complete with memberships, areas, and associated sources.
GHL also allows physical item sales utilizing shopping pages, like Systeme. Nevertheless, dropshipping is not offered.
GoHighLevel programs sustain various content formats, consisting of audio, video, and records.
This means accommodating various discovering styles and attracting a wider trainee base.
Plus, it permits importing programs from Kajabi, adding much more flexibility to your training course production efforts.
In my experience, devoted online training course devices like Kajabi, LearnWorlds, and Thinkific supply more advanced alternatives. These include program trickling, social accounts, and progressed neighborhood structure and monitoring tools. Nevertheless, GHL’s offerings will be enough for several creators.
GoHighLevel also offers program certifications and various repayment choices, including installment plans and free courses.
You can conveniently connect your training courses to your area for quick gain access to and to enhance money making possibility.
What I specifically appreciate is just how uncomplicated it is to integrate course items straight with your sales funnels and CRM for computerized nurturing, lead scoring, conversions, follow-ups, and extra.
This is one of my favorite aspects of Kajabi as well.
Reputation Management Features
On-line ratings hold critical value, and GoHighLevel acknowledges this reality.
The system immediately sends review requests using text, email, and QR code complying with purchases.
This feature ensures you do not miss chances to construct integrity and depend on with your audience.
You can also check online evaluations concerning your solutions or business, enabling appropriate feedbacks.
For instance, you can reroute unfavorable feedback to a personal kind before public uploading.
Alternatively, you can select who can leave remarks based on their rating.
This method equips you to engage straight with clients to resolve issues without harming your credibility.
Plus, GoHighLevel simplifies issues by permitting you to examine client comments across numerous systems– like Yext, Google My Business, and Facebook– straight from your GHL account. Pretty hassle-free capability.
Integration Alternatives
The platform supports typical integration alternatives across settlement handling, social media sites and Zapier.
Additionally, the App Marketplace, featuring both paid and cost-free app combinations, is accessible in Agency Mode for account proprietors in addition to for your customers in sub-account setting.
I discovered roughly three hundred fifty apps across different business groups, including SMS and live conversation combinations, social media sites, and marketing automation tools.
You can likewise integrate WhatsApp and Twilio for messaging, allow bidirectional syncing with other CRMs, and take care of consultations and scheduling with Google Schedule.
And also, QuickBooks integration is readily available for economic management, to name a few options.
The Reselling and SaaSpreneur Program
The reseller program represents one of GoHighLevel’s key attractions.
Essential note: You’ll need Agency Mode accessibility through the Reselling tab to utilize these features.
The Unlimited Plan at two hundred ninety-seven bucks regular monthly deals:
Complete sub-account rebranding and modification
Unlimited client sub-accounts at no additional expense
API gain access to for integrating exterior devices
To re-sell these ready-to-deploy GHL sub-accounts at a markup, you’ll need the two hundred ninety-seven buck month-to-month Unlimited plan.
When you do this, you can also re-sell various other software application remedies to your customers at a markup.
GoHighLevel requires charging a minimum of ninety-seven bucks regular monthly for every client.
This means you’ll need a minimum of 5 clients restoring month-to-month to recover cost. Any kind of additional clients past that add directly to your income.
The tools you can re-sell within your sub-accounts include core services like Google Ad Manager, WordPress, Conversation AI, and WhatsApp, plus lots of Market apps such as AWeber, Constant Contact, and Wrike.
To do well with the GoHighLevel reseller program:
Add worth to your sub-accounts by consisting of:
Customized structures
Ready-made snapshots
Pre-built integrations
Automated process
Without these additions, customers may choose GoHighLevel straight as opposed to paying your costs.
The SaaS Mode includes white-label alternatives for:
iPhone application
Android application
Desktop computer application
These apps enable managing all social media, SMS, and email from one location.
Additionally, you can “gray-label” a mobile app to connect your GHL leads without them requiring to go back to your well-known GHL pages.
In total, these are 3 various mobile applications you can pick from based upon your purposes.
However, you require to recognize:
Resellers are accountable for consumer support and conflicts; failure to resolve concerns can lead to account termination.
Resellers must charge at least ninety-seven dollars monthly per sub-account, limiting pricing flexibility.
Offering lifetime access for an one-time fee is banned without previous approval.
Pricing Framework and Assistance Plans
I value that HighLevel’s support is offered directly from the control panel through the Help and live chat switches.
When you sign up for a trial, you obtain open door to a welcome training course, onboarding video clip tutorials, and a telephone number for support. And of course, they in fact address calls.
I did contact their technical assistance group for support with creating funnels and web sites, which I had actually looked extensively for. The feedback arrived within twenty-four hours, and the follow-ups were superb. The assistance rep certainly demonstrated deep knowledge of the platform, which is constantly valuable.
Pertaining to payment plans, there’s a robust Starter plan available for ninety-seven dollars, which includes unlimited get in touches with, emails, items, funnels, and much more.
Still, you’ll likely intend to think about updating to both hundred ninety-seven dollar month-to-month plan for extensive agency needs. With this strategy, you can likewise market the GHL system as a SaaS.
For support, expect a lively Facebook Group community, paid onboarding, and a done-for-you arrangement option also readily available for a charge.
There’s around-the-clock real-time chat readily available directly from your GHL control panel, together with practical documentation for self-service assistance.
Arrangement plans are offered for an extra expense, including a two hundred ninety-seven dollar alternative for HIPAA compliance if that’s something you need.
You may assume the unlimited plan consists of unlimited email capability. Numerous users have actually complained concerning unexpected bank card charges for sending emails from their web servers without clear transparency.
Conclusion: GoHighLevel University
GoHighLevel is a capable all-in-one platform for agencies seeking to consolidate their marketing stack with strong CRM and automation features.
Nevertheless, continue to be knowledgeable about its confusing interface, potential email deliverability issues, and added costs for email volume.
If you can endure the rough edges and primarily offer company clients, GHL uses practical value– however guarantee you evaluate email deliverability before completely devoting.
Right here’s one important consideration:
If you’re committing to it, be prepared to spend additional cash on a different email marketing software program as a result of deliverability concerns and insects.