GoHighLevel positions itself as a comprehensive marketing and sales collection built specifically for electronic agencies. It bundles with each other CRM capabilities, email campaigns, program hosting, and automation workflows right into one bundle. The core assurance? Replace your scattered toolkit with a single system that manages client engagement and service operations throughout GoHighLevel Two-Factor Authentication
I’ve always gravitated toward unified platforms for digital business.
That’s specifically why devices like ClickFunnels caught my focus years earlier.
But we’re currently in 2026, and the landscape has shifted dramatically.
After spending significant time inside GoHighLevel, I assume you require to hear what I discovered firsthand.
We’ll likewise take a look at how it measures up against competing platforms.
In this manner, you can purchase choice you’ll feel confident regarding long-term.
The Facets of GoHighLevel That Excited Me
Consolidated Option: GoHighLevel merges vital sales and marketing abilities, eliminating the need for several separate subscriptions.
Text Messaging Performance: Bidirectional SMS interaction uses stronger involvement than conventional email strategies.
Powerful CRM System: The get in touch with administration features rival what you ‘d discover in ActiveCampaign or ClickFunnels.
Advanced Automation: Outstanding workflow capacities for segmenting audiences, managing get in touches with, and structure customized processes.
Competitive Pricing Framework: Monthly plans ranging from ninety-seven to 2 hundred ninety-seven bucks complete favorably with Kajabi and ClickFunnels options that typically begin above one hundred fifty dollars regular monthly. Nevertheless, email costs can collect rapidly, which I’ll deal with shortly.
Integration Capabilities: Suitable with Zapier, email systems, and messaging services.
The Unsatisfactory Components of GoHighLevel
Complicated User interface: The user interface really felt counterproductive, with configuration choices scattered throughout the platform and uncomplicated jobs like funnel editing and enhancing calling for needlessly complicated actions.
Email Program Costs Intensify: You’re charged one cent per email message, meaning a listing of thirty thousand clients can push your monthly bill past three hundred dollars. Incorporated with overage fees and third-party integration requirements like Mailgun, actual month-to-month prices climbed to someplace between four hundred seventy-five and 6 hundred twenty-five bucks.
Dependability Troubles: Multiple users have actually documented serious automation malfunctions, consisting of emails being delivered to inaccurate recipients or sent out several times to the very same person.
Email Shipment Obstacles: Their email infrastructure depends on Mailgun, and numerous users transitioning from various other email marketing platforms to GoHighLevel experienced significant decreases in deliverability prices. This stands for a crucial weak point that could ultimately press you toward different options.
Generalist Technique: While automation features are durable, rivals offer higher deepness in program development and area building features. That claimed, Kajabi bills one hundred forty-nine bucks or even more monthly for hosting greater than 3 products.
My Profits Analysis
GoHighLevel offers a qualified unified platform for marketing, sales, and customer connection monitoring at a practical base rate point.
But allow’s get real about something vital.
Most individuals see it largely as a CRM or funnel builder instead of an email-focused system.
Many individuals regularly report deliverability problems with the email features, so factor that in if email marketing stands for a core element of your strategy.
Those surprise email sending out charges have blindsided numerous customers also.
The platform really excels for agencies thinking about re-selling marketing services. With white-labeling capacities, unlimited sub-accounts on premium rates, and extensive customer monitoring tools, it’s architected especially for agency growth and scaling.
Understanding GoHighLevel’s Core Objective
GoHighLevel desires function as an all-encompassing system dealing with most digital sales and marketing requirements for your agency.
The system includes email marketing capabilities, program creation tools, workflow automation, CRM performance, site building, landing page creation, and extra features.
Its mentioned purpose is replacing every other device currently in your pile, and the company makes no apologies about that aspiration.
Consider this circumstance:
GoHighLevel asserts it can substitute for platforms like Mailchimp, Calendly, WordPress, Kajabi, ActiveCampaign, Zapier, and numerous other services.
What makes GHL distinctive contrasted to comparable platforms like ClickFunnels and Kajabi is its positioning as a remedy for marketing agencies and software resellers.
The pricing shows up sensible initially glimpse: ninety-seven bucks and two hundred ninety-seven bucks monthly.
Yet is that the complete image? Allow’s investigate even more.
Navigating the GoHighLevel Interface
The GoHighLevel dashboard provides a tidy and relatively intuitive design that appears inviting at first.
However, the majority of customers encounter difficulties with the cluttered interface and illogical company of features.
As an example:
The platform employs 3 distinct setups panels for managing various arrangement aspects– overall setups, individual settings, and item settings GoHighLevel Two-Factor Authentication
Bizarrely, the web links to these critical setups are placed on contrary sides of the screen, producing unneeded confusion and frustration.
Even with added information occupied, the control panel maintains a tidy and well-structured appearance.
I value the capability to develop numerous dashboards for arranging various records right into different sights.
This feature proves especially useful when preserving different viewpoints for the account owner versus sub-accounts representing your customers.
As I discussed previously, GoHighLevel has numerous harsh edges in regards to interface and user experience, and the underlying codebase appears less than excellent.
Building Funnels in GoHighLevel
To create a client’s site, develop landing pages, or develop a sales funnel within GoHighLevel, you should initially establish a sub-account by entering their info.
After finishing this action, switch to the freshly created sub-account, navigate to Websites, after that select Funnels. Do not fret if this really feels complicated– it took me a number of efforts before recognizing the workflow.
HighLevel Funnels permits unlimited sales funnel creation, unlike platforms such as Kajabi that enforce constraints.
Furthermore, there are greater than one thousand funnel templates readily available to accelerate your preliminary arrangement.
Based upon my experience, you won’t need comprehensive experience to construct landing pages and sales funnels making use of GoHighLevel.
You have the option to customize templates on your own or request GoHighLevel to take care of modification for you.
I picked the self-customization course due to the fact that I wanted to create detailed, custom funnels from scratch making use of the drag-and-drop contractor. You simply include the sequential actions.
I especially value these abilities:
GHL’s Photos include makes it possible for immediate funnel cloning throughout accounts, conserving significant setup time.
Reliable screening with quick step duplication and split testing performance.
Real-time alerts about lead actions keep you notified without consistent hand-operated monitoring.
I specifically appreciate the multi-channel integration incorporating voice, SMS, and Facebook straight within funnels.
Visual pipeline management with automated guidelines for advancing leads simplifies follow-up procedures.
To further simplify movements, GHL provides a ClickFunnels import feature for seamless funnel transfers.
Page and Site Building
GoHighLevel makes it possible for page creation from scratch or template choice for modification making use of the user-friendly drag-and-drop home builder.
You’re also totally free to include prefabricated web page sections as preferred. Alternatively, utilize custom code to create specialized functions.
The experience really feels as smooth as Elementor for WordPress. Nevertheless, Elementor does supply somewhat extra, including:
A wider choice of personalized fonts and typography choices
Innovative text computer animations
Considerable widget collection
Advanced history capabilities like parallax scrolling and video histories
Nonetheless, I believe HighLevel will show enough for most of your clients.
The web pages incorporate straight with your GHL sales and marketing automation features, including CRM, appointment scheduling, and email capture, nurturing, and pipeline management.
Extremely convenient functionality.
I additionally appreciate the capacity to create “global areas” or page sections that automatically populate when developing new pages, conserving time and ensuring consistent branding throughout. An additional Elementor-like feature I value.
With Brand name Boards found under Marketing, you can accomplish the exact same for message elements and various other branding basics.
The stats page presents every little thing taking place on your sub-account’s web site, consisting of page sees and sales conversions.
Email Marketing Capabilities
GoHighLevel’s email marketing nurtures significant surprise costs. You’ll pay one cent per email past your strategy’s appropriation, which builds up quickly with larger client listings. Several users require third-party solutions like Mailgun for improved deliverability, pushing actual costs substantially past the marketed membership rate.
Currently concerning the features:
GoHighLevel enables email campaign and series development with triggers and automated follow-up messages.
I value the capacity to add trackable web links in both emails and SMS messages, allowing you to check recipient activities and cause automated communications.
You can conserve, send out, or schedule emails for optimal delivery times.
This proves useful for reaching your audience when they’re most likely to open messages.
Below’s where the scenario deteriorates substantially.
GoHighLevel suggests Mailgun for bulk email sending out, suggesting their LC service may have reduced distribution prices.
Examining GoHighLevel’s email deliverability before full commitment is a good idea, as numerous individuals have reported approximately thirty percent reduced delivery prices compared to their previous email marketing systems.
Currently, I heard there are over four hundred adjustable email templates readily available on HighLevel. Regardless of extensive searches of the Template Library, I could not locate them within a sub-account in Sub-Account Mode.
A decent variety of templates shows up when switching over to Agency Mode.
You can add your custom-created templates, although this calls for the two hundred ninety-seven buck monthly reseller strategy.
Within a sub-account, I only discovered 6 basic templates and the choice to create and save email templates from square one for reuse in other campaigns.
Below’s what one template, called “Strategic Planning,” resembles inside the GHL email layout editor:
Not specifically remarkable, yet not awful either.
Nevertheless, I do appreciate that GHL integrates workflow automation into email marketing, incorporating:
Welcome and Thank You messages
Automated abandoned cart interactions
Follow-ups for lead nurturing, GoHighLevel Two-Factor Authentication
Split screening for conversion optimization, to name a few features.
Additionally, real-time analytics supply insights right into email campaign performance. This assists you profit from opportunities or address potential issues as they emerge.
The HighLevel CRM System
GoHighLevel’s CRM device advises me of ClickFunnels in its thoroughness.
GoHighLevel consists of a client portal permitting task progress tracking and checking out past communications.
The workflow automation function assists streamline jobs like call management, division, and lead advancement with your pipeline.
This stands for a substantial advantage: GoHighLevel facilitates interesting communications with leads with text, voicemail decreases, and Facebook Messenger. This adaptability suggests getting in touch with different consumer sectors via their preferred communication channels.
Be aware, however– SMS fees apply individually from the subscription charge.
I also value the GoHighLevel Social Planner.
It allows you to create, save, modify, routine, article, and analyze social media web content across different networks.
It works as a strong replacement for social media sites organizing tools like Barrier, SproutSocial, and Hootsuite– without added costs.
But that’s not everything; the CRM tool likewise provides several useful features:
Arrange consultations straight within the system from the Calendars section.
Merge multi-channel communications to support your customers’ favored communication approaches and relationship-building strategies.
Use tags and wise checklists to section clients for even more targeted campaigns.
Include considerable customer information per entrance under the Chance tab, supplying more clear understanding of your potential customers, leads, and customers as they progress via your visual pipeline.
Advanced lead racking up assists prioritize lead nurturing based on their actions throughout your pipeline.
Now let’s go over the crucial products and services you can sell using GoHighLevel
Products You Can Offer Via GoHighLevel
Comparable to Kajabi, ClickFunnels, and Systeme, GHL sustains both small and thorough training courses, complete with memberships, communities, and associated sources.
GHL also allows physical product sales utilizing e-commerce web pages, like Systeme. However, dropshipping is not offered.
GoHighLevel training courses sustain numerous content layouts, including audio, video, and documents.
This suggests suiting different knowing designs and appealing to a wider trainee base.
Plus, it allows importing programs from Kajabi, adding much more flexibility to your training course creation initiatives.
In my experience, devoted online program devices like Kajabi, LearnWorlds, and Thinkific give a lot more innovative alternatives. These include course dripping, social profiles, and advanced community building and administration tools. Nonetheless, GHL’s offerings will certainly suffice for lots of designers.
GoHighLevel likewise gives course certifications and different payment choices, including time payment plan and free courses.
You can conveniently link your training courses to your community for fast accessibility and to improve money making capacity.
What I specifically value is just how uncomplicated it is to integrate course items directly with your sales funnels and CRM for automated nurturing, lead scoring, conversions, follow-ups, and a lot more.
This is just one of my preferred aspects of Kajabi too.
Reputation Management Features
Online ratings hold essential value, and GoHighLevel acknowledges this truth.
The system instantly sends out review demands via text, email, and QR code following deals.
This attribute ensures you do not miss opportunities to construct reputation and trust fund with your target market.
You can likewise keep track of on-line evaluations about your services or company, enabling appropriate actions.
For instance, you can reroute negative comments to a private kind prior to public posting.
Alternatively, you can choose who can leave remarks based upon their score.
This approach empowers you to engage directly with clients to settle issues without harming your reputation.
Plus, GoHighLevel simplifies issues by permitting you to evaluate customer responses across different systems– like Yext, Google My Company, and Facebook– straight from your GHL account. Pretty convenient functionality.
Integration Alternatives
The platform sustains typical integration options across payment processing, social networks and Zapier.
In addition, the App Market, including both paid and complimentary application integrations, comes in Agency Mode for account proprietors along with for your customers in sub-account mode.
I located roughly 3 hundred fifty apps across various business groups, consisting of SMS and live conversation integrations, social media sites, and marketing automation tools.
You can likewise incorporate WhatsApp and Twilio for messaging, make it possible for bidirectional syncing with other CRMs, and handle appointments and organizing with Google Calendar.
Plus, QuickBooks integration is readily available for monetary management, to name a few alternatives.
The Reselling and SaaSpreneur Program
The reseller program represents one of GoHighLevel’s key tourist attractions.
Vital note: You’ll need Agency Mode access through the Reselling tab to make use of these features.
The Unlimited Plan at two hundred ninety-seven bucks monthly deals:
Full sub-account rebranding and personalization
Unlimited customer sub-accounts at no added expense
API gain access to for incorporating exterior devices
To resell these ready-to-deploy GHL sub-accounts at a markup, you’ll need the two hundred ninety-seven buck regular monthly Unlimited plan.
When you do this, you can also resell various other software solutions to your customers at a markup.
GoHighLevel needs charging a minimum of ninety-seven bucks month-to-month for each client.
This means you’ll need at the very least five customers renewing monthly to break even. Any extra customers past that contribute directly to your earnings.
The devices you can re-sell within your sub-accounts include core solutions like Google Ad Manager, WordPress, Conversation AI, and WhatsApp, plus loads of Marketplace apps such as AWeber, Continuous Call, and Wrike.
To succeed with the GoHighLevel reseller program:
Include value to your sub-accounts by consisting of:
Custom frameworks
Prefabricated photos
Pre-built integrations
Automated process
Without these additions, customers could pick GoHighLevel directly as opposed to paying your costs.
The SaaS Mode includes white-label choices for:
iPhone application
Android application
Desktop computer application
These apps permit managing all social media sites, SMS, and email from one location.
Alternatively, you can “gray-label” a mobile app to link your GHL leads without them requiring to return to your branded GHL pages.
In total amount, these are 3 different mobile applications you can pick from based on your objectives.
Nonetheless, you require to understand:
Resellers are responsible for customer assistance and conflicts; failing to settle issues can lead to account termination.
Resellers have to bill a minimum of ninety-seven bucks month-to-month per sub-account, restricting pricing flexibility.
Selling lifetime accessibility for a single cost is prohibited without previous approval.
Pricing Structure and Assistance Plans
I value that HighLevel’s assistance is readily available straight from the control panel with the Help and live chat switches.
As soon as you register for a test, you acquire open door to a welcome training course, onboarding video tutorials, and a contact number for assistance. And yes, they really answer calls.
I did call their technical support team for support with developing funnels and web sites, which I had actually looked extensively for. The action got here within twenty-four hours, and the follow-ups were outstanding. The support representative definitely demonstrated deep expertise of the platform, which is always beneficial.
Concerning payment plans, there’s a durable Starter plan available for ninety-seven dollars, that includes unlimited get in touches with, emails, items, funnels, and a lot more.
Still, you’ll likely wish to think about upgrading to the two hundred ninety-seven dollar monthly plan for detailed agency demands. With this plan, you can additionally market the GHL platform as a SaaS.
For support, anticipate a dynamic Facebook Group neighborhood, paid onboarding, and a done-for-you configuration choice additionally readily available for a cost.
There’s continuous online chat available directly from your GHL control panel, along with valuable documents for self-service assistance.
Arrangement plans are available for an extra cost, including a 2 hundred ninety-seven dollar alternative for HIPAA conformity if that’s something you need.
You might presume the unlimited plan includes unlimited email capability. Numerous individuals have whined about unanticipated charge card charges for sending out emails from their web servers without clear openness.
Verdict: GoHighLevel Two-Factor Authentication
GoHighLevel is a capable all-in-one platform for agencies looking for to settle their marketing pile with strong CRM and automation features.
However, stay knowledgeable about its confusing interface, potential email deliverability concerns, and added costs for email volume.
If you can endure the harsh edges and mostly serve service customers, GHL offers practical worth– however ensure you test email deliverability prior to fully devoting.
Right here’s one vital consideration:
If you’re dedicating to it, be prepared to spend additional money on a separate email marketing software program because of deliverability problems and bugs.