GoHighLevel placements itself as an extensive marketing and sales suite constructed specifically for digital agencies. It packages together CRM abilities, email campaigns, program hosting, and automation process right into one plan. The core pledge? Replace your spread toolkit with a solitary platform that takes care of customer involvement and organization procedures from beginning to end GoHighLevel Trial Empire1
I’ve always inclined merged systems for electronic business.
That’s exactly why devices like ClickFunnels caught my attention years ago.
However we’re now in 2026, and the landscape has actually shifted dramatically.
After spending substantial time inside GoHighLevel, I think you require to hear what I discovered firsthand.
We’ll additionally take a look at just how it measures up versus completing systems.
In this manner, you can buy decision you’ll feel great regarding long-term.
The Elements of GoHighLevel That Excited Me
Consolidated Remedy: GoHighLevel merges crucial sales and marketing abilities, eliminating the requirement for several separate memberships.
Text Messaging Functionality: Bidirectional SMS communication supplies stronger engagement than conventional email methods.
Effective CRM System: The call monitoring features rival what you would certainly discover in ActiveCampaign or ClickFunnels.
Sophisticated Automation: Excellent workflow capabilities for segmenting audiences, taking care of get in touches with, and building personalized processes.
Affordable Pricing Structure: Month-to-month plans varying from ninety-seven to two hundred ninety-seven bucks complete positively with Kajabi and ClickFunnels options that commonly start over one hundred fifty bucks regular monthly. Nevertheless, email costs can collect swiftly, which I’ll resolve shortly.
Integration Abilities: Compatible with Zapier, email platforms, and messaging solutions.
The Frustrating Aspects of GoHighLevel
Complex User interface: The interface really felt counterintuitive, with setup options scattered throughout the system and uncomplicated tasks like funnel editing requiring needlessly complicated steps.
Email Broadcast Expenses Escalate: You’re charged one cent per email message, suggesting a checklist of thirty thousand customers might push your monthly costs past three hundred bucks. Combined with excess fees and third-party integration needs like Mailgun, actual month-to-month costs climbed to somewhere in between four hundred seventy-five and 6 hundred twenty-five bucks.
Reliability Problems: Several individuals have actually documented serious automation breakdowns, consisting of emails being supplied to wrong recipients or sent several times to the very same individual.
Email Shipment Obstacles: Their email framework relies on Mailgun, and countless customers transitioning from other email marketing platforms to GoHighLevel experienced considerable decreases in deliverability rates. This represents an important weak point that might at some point press you toward alternative remedies.
Generalist Approach: While automation features are durable, competitors give higher deepness in program production and community structure features. That stated, Kajabi bills one hundred forty-nine bucks or more month-to-month for hosting more than 3 products.
My Bottom Line Evaluation
GoHighLevel provides a qualified unified platform for marketing, sales, and client relationship monitoring at a reasonable base cost factor.
But let’s obtain actual about something important.
A lot of individuals see it primarily as a CRM or funnel builder as opposed to an email-focused system.
Numerous users constantly report deliverability issues with the email features, so element that in if email marketing represents a core component of your strategy.
Those surprise email sending charges have blindsided several individuals too.
The platform really stands out for agencies interested in re-selling marketing services. With white-labeling capabilities, unlimited sub-accounts on costs tiers, and comprehensive client management devices, it’s architected specifically for agency development and scaling.
Recognizing GoHighLevel’s Core Purpose
GoHighLevel aspires to act as an all-inclusive platform addressing most digital sales and marketing demands for your agency.
The system includes email marketing abilities, course development tools, workflow automation, CRM capability, internet site structure, landing page production, and additional features.
Its specified purpose is changing every other tool currently in your pile, and the firm makes no apologies about that passion.
Consider this scenario:
GoHighLevel claims it can replacement for platforms like Mailchimp, Calendly, WordPress, Kajabi, ActiveCampaign, Zapier, and countless various other solutions.
What makes GHL unique contrasted to comparable platforms like ClickFunnels and Kajabi is its positioning as a service for marketing agencies and software resellers.
The pricing shows up affordable initially glance: ninety-seven bucks and 2 hundred ninety-seven dollars regular monthly.
However is that the complete image? Allow’s explore better.
Navigating the GoHighLevel Interface
The GoHighLevel dashboard offers a clean and seemingly intuitive format that shows up inviting at first.
However, the majority of individuals encounter difficulties with the chaotic interface and illogical organization of features.
For example:
The platform employs 3 distinct settings panels for managing different configuration aspects– total settings, private setups, and item settings GoHighLevel Trial Empire1
Bizarrely, the links to these essential settings are positioned on opposite sides of the screen, developing unnecessary confusion and frustration.
Despite having extra data populated, the dashboard preserves a tidy and well-structured look.
I appreciate the capability to develop numerous control panels for arranging various records right into separate views.
This feature proves especially useful when maintaining various point of views for the account proprietor versus sub-accounts representing your customers.
As I mentioned previously, GoHighLevel contains numerous harsh edges in regards to interface and customer experience, and the underlying codebase shows up less than pristine.
Structure Funnels in GoHighLevel
To build a customer’s web site, establish landing pages, or develop a sales funnel within GoHighLevel, you should initially develop a sub-account by entering their details.
After completing this action, button to the freshly created sub-account, browse to Sites, then choose Funnels. Do not fret if this feels confusing– it took me numerous attempts before recognizing the workflow.
HighLevel Funnels permits unlimited sales funnel production, unlike platforms such as Kajabi that enforce restrictions.
In addition, there are greater than one thousand funnel templates offered to increase your preliminary setup.
Based on my experience, you won’t call for comprehensive expertise to construct landing pages and sales funnels utilizing GoHighLevel.
You have the alternative to tailor templates yourself or request GoHighLevel to deal with personalization for you.
I chose the self-customization path due to the fact that I intended to produce detailed, custom funnels from the ground up using the drag-and-drop contractor. You merely include the consecutive actions.
I particularly worth these capabilities:
GHL’s Photos include enables instantaneous funnel duplicating throughout accounts, conserving significant arrangement time.
Effective testing with fast action duplication and split testing performance.
Real-time notifications regarding lead activities maintain you informed without consistent manual monitoring.
I particularly value the multi-channel integration incorporating voice, SMS, and Facebook straight within funnels.
Aesthetic pipeline management with automatic guidelines for progressing leads enhances follow-up procedures.
To even more streamline movements, GHL gives a ClickFunnels import feature for seamless funnel transfers.
Page and Site Building
GoHighLevel allows page production from scratch or template option for modification making use of the instinctive drag-and-drop builder.
You’re additionally cost-free to include ready-made page sections as desired. Alternatively, make use of custom-made code to create specific features.
The experience feels as smooth as Elementor for WordPress. However, Elementor does provide a little extra, including:
A broader choice of customized font styles and typography alternatives
Sophisticated text computer animations
Substantial widget collection
Advanced background abilities like parallax scrolling and video backgrounds
Nonetheless, I think HighLevel will verify enough for the majority of your customers.
The pages incorporate directly with your GHL sales and marketing automation features, including CRM, appointment scheduling, and email capture, nurturing, and pipeline management.
Extremely convenient capability.
I likewise appreciate the capacity to develop “worldwide areas” or page sections that instantly inhabit when developing brand-new pages, saving time and ensuring constant branding throughout. One more Elementor-like function I value.
With Brand Boards found under Marketing, you can complete the same for text components and other branding basics.
The data web page presents everything happening on your sub-account’s website, including web page brows through and sales conversions.
Email Marketing Capabilities
GoHighLevel’s email marketing harbors significant surprise expenditures. You’ll pay one cent per email beyond your plan’s appropriation, which collects quickly with bigger client lists. Lots of users need third-party services like Mailgun for improved deliverability, pushing actual costs considerably past the advertised subscription rate.
Currently concerning the features:
GoHighLevel permits email campaign and series production with triggers and automatic follow-up messages.
I value the ability to add trackable web links in both emails and SMS messages, enabling you to check recipient activities and cause automated communications.
You can save, send, or schedule emails for optimal shipment times.
This proves useful for reaching your audience when they’re more than likely to open messages.
Here’s where the circumstance wears away significantly.
GoHighLevel recommends Mailgun for mass email sending, suggesting their LC service might have reduced delivery rates.
Examining GoHighLevel’s email deliverability before full dedication is recommended, as many individuals have reported around thirty percent lower distribution rates contrasted to their previous email marketing platforms.
Now, I listened to there more than four hundred adjustable email templates readily available on HighLevel. In spite of thorough searches of the Template Library, I couldn’t find them within a sub-account in Sub-Account Setting.
A good range of templates shows up when changing to Agency Mode.
You can add your custom-created templates, although this calls for the two hundred ninety-seven buck monthly reseller plan.
Within a sub-account, I just found six standard templates and the alternative to create and conserve email templates from scratch for reuse in other campaigns.
Below’s what one template, called “Strategic Preparation,” appears like inside the GHL email layout editor:
Not specifically remarkable, however not awful either.
However, I do appreciate that GHL incorporates workflow automation right into email marketing, including:
Welcome and Thank You messages
Automated abandoned cart communications
Follow-ups for lead nurturing, GoHighLevel Trial Empire1
Split screening for conversion optimization, among other features.
Furthermore, real-time analytics deliver understandings right into email campaign performance. This aids you capitalize on opportunities or address possible problems as they emerge.
The HighLevel CRM System
GoHighLevel’s CRM device reminds me of ClickFunnels in its thoroughness.
GoHighLevel includes a client portal enabling job progression tracking and checking out past interactions.
The workflow automation attribute assists improve jobs like get in touch with administration, segmentation, and lead improvement via your pipeline.
This represents a significant advantage: GoHighLevel helps with interesting interactions with leads with sms message, voicemail decreases, and Facebook Messenger. This versatility indicates getting in touch with various consumer segments via their liked communication channels.
Know, though– SMS charges apply separately from the registration charge.
I likewise value the GoHighLevel Social Planner.
It allows you to produce, conserve, edit, timetable, blog post, and examine social media sites content throughout different networks.
It operates as a solid replacement for social media sites organizing devices like Buffer, SproutSocial, and Hootsuite– without extra costs.
Yet that’s not everything; the CRM device additionally gives numerous helpful features:
Set up visits directly within the system from the Calendars section.
Merge multi-channel communications to support your clients’ recommended interaction techniques and relationship-building methods.
Use tags and clever lists to sector clients for even more targeted campaigns.
Include substantial client information to every access under the Opportunity tab, giving more clear understanding of your potential customers, leads, and consumers as they proceed through your aesthetic pipeline.
Advanced lead scoring aids focus on lead nurturing based upon their activities throughout your pipeline.
Now let’s review the vital services and products you can market utilizing GoHighLevel
Products You Can Sell Through GoHighLevel
Similar to Kajabi, ClickFunnels, and Systeme, GHL supports both small and extensive courses, complete with memberships, neighborhoods, and associated sources.
GHL also allows physical product sales using shopping web pages, like Systeme. However, dropshipping is not available.
GoHighLevel courses sustain different material layouts, consisting of sound, video, and papers.
This means accommodating various understanding styles and attracting a more comprehensive trainee base.
And also, it allows importing training courses from Kajabi, adding a lot more adaptability to your course creation efforts.
In my experience, dedicated online course tools like Kajabi, LearnWorlds, and Thinkific provide extra innovative choices. These consist of training course trickling, social profiles, and progressed neighborhood structure and management devices. However, GHL’s offerings will certainly be adequate for lots of creators.
GoHighLevel additionally gives course certificates and various payment options, including time payment plan and free courses.
You can conveniently link your programs to your area for quick gain access to and to improve money making potential.
What I particularly value is how uncomplicated it is to integrate course products straight with your sales funnels and CRM for computerized nurturing, lead scoring, conversions, follow-ups, and more.
This is just one of my favored facets of Kajabi also.
Reputation Management Features
On the internet ratings hold crucial relevance, and GoHighLevel identifies this reality.
The system immediately sends out review demands by means of text, email, and QR code following deals.
This feature ensures you don’t miss out on opportunities to build integrity and count on with your target market.
You can also monitor on-line testimonials about your services or organization, enabling appropriate actions.
For example, you can redirect unfavorable comments to a private form prior to public posting.
Additionally, you can pick who can leave remarks based on their score.
This approach empowers you to involve straight with customers to deal with problems without damaging your track record.
Plus, GoHighLevel simplifies matters by allowing you to examine client comments throughout different platforms– like Yext, Google My Business, and Facebook– straight from your GHL account. Pretty practical performance.
Integration Options
The system supports conventional integration choices throughout payment processing, social networks and Zapier.
In addition, the App Market, featuring both paid and complimentary app integrations, comes in Agency Mode for account owners along with for your clients in sub-account mode.
I found around 3 hundred fifty applications throughout numerous organization groups, including SMS and live chat assimilations, social media sites, and marketing automation tools.
You can likewise integrate WhatsApp and Twilio for messaging, allow bidirectional syncing with other CRMs, and take care of appointments and organizing with Google Schedule.
Plus, QuickBooks integration is offered for economic monitoring, to name a few options.
The Reselling and SaaSpreneur Program
The reseller program represents among GoHighLevel’s key tourist attractions.
Vital note: You’ll need Agency Mode accessibility through the Reselling tab to make use of these features.
The Unlimited Plan at two hundred ninety-seven dollars monthly deals:
Complete sub-account rebranding and customization
Unlimited client sub-accounts at no extra expense
API access for integrating exterior devices
To market these ready-to-deploy GHL sub-accounts at a markup, you’ll need the two hundred ninety-seven dollar monthly Unlimited plan.
When you do this, you can likewise re-sell various other software remedies to your customers at a markup.
GoHighLevel needs charging a minimum of ninety-seven dollars monthly for every client.
This means you’ll require at the very least five clients renewing month-to-month to recover cost. Any kind of added customers past that contribute directly to your earnings.
The devices you can market within your sub-accounts include core solutions like Google Ad Manager, WordPress, Discussion AI, and WhatsApp, plus loads of Industry apps such as AWeber, Constant Contact, and Wrike.
To be successful with the GoHighLevel reseller program:
Add worth to your sub-accounts by including:
Custom-made structures
Prefabricated pictures
Pre-built assimilations
Automated workflows
Without these enhancements, customers might choose GoHighLevel directly instead of paying your premium.
The SaaS Setting consists of white-label alternatives for:
iPhone application
Android application
Desktop computer application
These apps permit handling all social media sites, SMS, and email from one place.
Additionally, you can “gray-label” a mobile app to attach your GHL leads without them requiring to go back to your top quality GHL web pages.
In overall, these are three different mobile applications you can select from based on your objectives.
However, you require to recognize:
Resellers are in charge of customer support and disagreements; failing to deal with problems can lead to account termination.
Resellers must charge at least ninety-seven dollars regular monthly per sub-account, restricting pricing adaptability.
Marketing life time accessibility for an one-time charge is prohibited without previous approval.
Pricing Structure and Support Plans
I appreciate that HighLevel’s assistance is offered straight from the dashboard via the Help and live chat switches.
As soon as you sign up for a trial, you acquire open door to a welcome course, onboarding video tutorials, and a contact number for assistance. And yes, they actually address calls.
I did contact their technical support group for assistance with creating funnels and web sites, which I had looked thoroughly for. The action got here within twenty-four hours, and the follow-ups were outstanding. The support agent definitely demonstrated deep understanding of the platform, which is constantly beneficial.
Regarding layaway plan, there’s a durable Starter plan offered for ninety-seven bucks, which includes unlimited get in touches with, emails, products, funnels, and a lot more.
Still, you’ll likely wish to consider updating to the two hundred ninety-seven dollar monthly plan for comprehensive agency needs. With this plan, you can additionally market the GHL platform as a SaaS.
For support, anticipate a lively Facebook Group neighborhood, paid onboarding, and a done-for-you configuration alternative also readily available for a charge.
There’s perpetual online conversation available straight from your GHL dashboard, together with valuable paperwork for self-service assistance.
Configuration plans are readily available for an additional cost, consisting of a two hundred ninety-seven dollar alternative for HIPAA conformity if that’s something you call for.
You might think the unlimited plan includes unlimited email functionality. Numerous individuals have actually complained regarding unexpected credit card fees for sending out emails from their servers without clear openness.
Verdict: GoHighLevel Trial Empire1
GoHighLevel is a qualified all-in-one platform for agencies seeking to combine their marketing stack with strong CRM and automation features.
However, stay familiar with its cumbersome interface, possible email deliverability issues, and extra prices for email quantity.
If you can tolerate the rough sides and mostly serve company clients, GHL uses affordable value– but guarantee you examine email deliverability before completely committing.
Below’s one critical consideration:
If you’re devoting to it, be prepared to invest extra money on a separate email marketing software program because of deliverability issues and pests.