GoHighLevel placements itself as a comprehensive marketing and sales collection developed especially for digital agencies. It packages together CRM abilities, email campaigns, training course hosting, and automation workflows right into one bundle. The core pledge? Replace your spread toolkit with a single platform that manages customer involvement and organization operations from beginning to end GoHighLevel Themes
I have actually always gravitated toward linked systems for electronic commerce.
That’s specifically why tools like ClickFunnels captured my focus years ago.
Yet we’re now in 2026, and the landscape has moved considerably.
After spending considerable time inside GoHighLevel, I think you need to hear what I found firsthand.
We’ll additionally take a look at exactly how it measures up against completing systems.
By doing this, you can make a purchasing decision you’ll feel great about long-term.
The Aspects of GoHighLevel That Impressed Me
Consolidated Remedy: GoHighLevel merges critical sales and marketing abilities, eliminating the requirement for several separate registrations.
Text Messaging Capability: Bidirectional SMS communication supplies more powerful involvement than conventional email approaches.
Effective CRM System: The get in touch with monitoring features rival what you ‘d locate in ActiveCampaign or ClickFunnels.
Sophisticated Automation: Exceptional workflow capabilities for segmenting target markets, taking care of get in touches with, and building customized procedures.
Competitive Pricing Structure: Month-to-month plans varying from ninety-seven to 2 hundred ninety-seven dollars compete favorably with Kajabi and ClickFunnels choices that generally begin above one hundred fifty dollars monthly. However, email expenses can build up swiftly, which I’ll attend to shortly.
Integration Capacities: Compatible with Zapier, email platforms, and messaging services.
The Unsatisfactory Elements of GoHighLevel
Complex User interface: The interface felt counterproductive, with configuration choices spread throughout the system and straightforward jobs like funnel editing needing unnecessarily intricate steps.
Email Broadcast Expenses Rise: You’re billed one cent per email message, meaning a checklist of thirty thousand clients could push your month-to-month expense past three hundred dollars. Integrated with overage fees and third-party integration demands like Mailgun, real month-to-month costs climbed to someplace between four hundred seventy-five and six hundred twenty-five bucks.
Reliability Problems: Several users have documented serious automation malfunctions, consisting of emails being delivered to inaccurate recipients or sent multiple times to the exact same individual.
Email Distribution Difficulties: Their email framework relies on Mailgun, and countless customers transitioning from various other email marketing platforms to GoHighLevel experienced significant decreases in deliverability rates. This represents a crucial weak point that could eventually push you towards different options.
Generalist Strategy: While automation features are robust, competitors offer higher deepness in course creation and community building features. That said, Kajabi charges one hundred forty-nine dollars or even more regular monthly for hosting more than 3 products.
My Bottom Line Analysis
GoHighLevel gives a qualified unified platform for marketing, sales, and client partnership monitoring at a sensible base rate point.
But allow’s obtain actual concerning something crucial.
The majority of individuals view it largely as a CRM or funnel builder instead of an email-focused system.
Many individuals constantly report deliverability issues with the email features, so element that in if email marketing represents a core element of your strategy.
Those surprise email sending out costs have actually blindsided numerous individuals also.
The system really stands out for agencies curious about re-selling marketing solutions. With white-labeling capabilities, unlimited sub-accounts on costs rates, and comprehensive customer management devices, it’s architected particularly for agency growth and scaling.
Recognizing GoHighLevel’s Core Function
GoHighLevel aspires to act as an all-inclusive platform dealing with most digital sales and marketing requirements for your agency.
The platform consists of email marketing capacities, program development tools, workflow automation, CRM performance, web site building, landing page creation, and added features.
Its stated purpose is changing every other device currently in your stack, and the business makes no apologies regarding that passion.
Consider this situation:
GoHighLevel asserts it can alternative to systems like Mailchimp, Calendly, WordPress, Kajabi, ActiveCampaign, Zapier, and many various other solutions.
What makes GHL distinct contrasted to similar systems like ClickFunnels and Kajabi is its positioning as a solution for marketing agencies and software application resellers.
The pricing appears practical in the beginning look: ninety-seven dollars and two hundred ninety-seven bucks monthly.
However is that the full picture? Allow’s investigate even more.
Browsing the GoHighLevel User Interface
The GoHighLevel dashboard presents a tidy and seemingly intuitive layout that appears inviting at first.
However, most of customers encounter difficulties with the messy user interface and senseless company of features.
As an example:
The platform uses 3 distinct setups panels for handling various configuration elements– general setups, individual settings, and item settings GoHighLevel Themes
Bizarrely, the web links to these important settings are placed on contrary sides of the display, creating unneeded complication and irritation.
Despite having additional data inhabited, the control panel keeps a tidy and well-structured appearance.
I value the ability to produce several dashboards for arranging various records right into different sights.
This function verifies especially beneficial when keeping various perspectives for the account owner versus sub-accounts representing your consumers.
As I pointed out earlier, GoHighLevel has numerous harsh edges in regards to interface and individual experience, and the underlying codebase appears less than pristine.
Structure Funnels in GoHighLevel
To build a customer’s web site, develop landing pages, or develop a sales funnel within GoHighLevel, you need to initially develop a sub-account by entering their info.
After completing this action, switch to the freshly developed sub-account, navigate to Sites, then choose Funnels. Do not stress if this feels complicated– it took me several attempts before understanding the workflow.
HighLevel Funnels allows unlimited sales funnel production, unlike systems such as Kajabi that enforce restrictions.
In addition, there are more than one thousand funnel templates available to increase your initial configuration.
Based upon my experience, you won’t require extensive experience to construct landing pages and sales funnels making use of GoHighLevel.
You have the choice to tailor templates yourself or request GoHighLevel to handle personalization for you.
I selected the self-customization route since I wished to develop in-depth, custom funnels from scratch making use of the drag-and-drop contractor. You just include the sequential steps.
I particularly worth these capabilities:
GHL’s Pictures include enables instantaneous funnel duplicating across accounts, saving significant setup time.
Efficient screening through rapid step replication and split testing performance.
Real-time notifications concerning lead actions maintain you informed without constant manual monitoring.
I especially appreciate the multi-channel integration including voice, SMS, and Facebook directly within funnels.
Visual pipeline management with automated guidelines for progressing leads enhances follow-up processes.
To even more simplify movements, GHL gives a ClickFunnels import feature for smooth funnel transfers.
Web Page and Website Construction
GoHighLevel allows page creation from square one or template choice for personalization utilizing the instinctive drag-and-drop contractor.
You’re additionally totally free to incorporate ready-made page areas as desired. Conversely, make use of personalized code to develop specific features.
The experience really feels as smooth as Elementor for WordPress. Nevertheless, Elementor does supply somewhat much more, consisting of:
A wider selection of custom fonts and typography choices
Advanced text animations
Considerable widget collection
Advanced history abilities like parallax scrolling and video clip histories
Nevertheless, I think HighLevel will prove sufficient for most of your customers.
The pages incorporate straight with your GHL sales and marketing automation features, including CRM, appointment scheduling, and email capture, nurturing, and pipeline management.
Very practical performance.
I additionally appreciate the ability to develop “international sections” or web page areas that automatically occupy when developing new web pages, saving time and ensuring regular branding throughout. An additional Elementor-like function I value.
With Brand name Boards located under Marketing, you can achieve the very same for text elements and various other branding essentials.
The statistics web page displays every little thing happening on your sub-account’s web site, including page check outs and sales conversions.
Email Marketing Capabilities
GoHighLevel’s email marketing nurtures significant concealed expenses. You’ll pay one cent per email past your plan’s appropriation, which accumulates rapidly with bigger subscriber listings. Many users call for third-party solutions like Mailgun for improved deliverability, pushing actual expenses significantly past the promoted registration cost.
Currently concerning the features:
GoHighLevel enables email campaign and sequence production with triggers and automated follow-up messages.
I value the ability to add trackable web links in both emails and SMS messages, enabling you to keep an eye on recipient actions and set off automatic interactions.
You can save, send out, or routine emails for optimal delivery times.
This shows important for reaching your target market when they’re probably to open messages.
Here’s where the scenario wears away dramatically.
GoHighLevel advises Mailgun for bulk email sending, suggesting their LC service might have reduced distribution rates.
Evaluating GoHighLevel’s email deliverability before complete dedication is suggested, as several individuals have actually reported roughly thirty percent reduced distribution rates compared to their previous email marketing systems.
Currently, I listened to there more than four hundred adjustable email templates offered on HighLevel. Despite thorough searches of the Template Library, I could not situate them within a sub-account in Sub-Account Setting.
A suitable variety of templates shows up when switching over to Agency Mode.
You can include your custom-created templates, although this needs the two hundred ninety-seven dollar month-to-month reseller plan.
Within a sub-account, I just located 6 basic templates and the alternative to develop and save email templates from square one for reuse in various other projects.
Below’s what one template, called “Strategic Planning,” looks like inside the GHL email design editor:
Not specifically excellent, however not dreadful either.
Nevertheless, I do appreciate that GHL incorporates workflow automation right into email marketing, encompassing:
Invite and Thanks messages
Automated abandoned cart communications
Follow-ups for lead nurturing, GoHighLevel Themes
Split testing for conversion optimization, among other features.
Additionally, real-time analytics deliver insights right into email campaign efficiency. This aids you profit from possibilities or address prospective problems as they arise.
The HighLevel CRM System
GoHighLevel’s CRM tool reminds me of ClickFunnels in its thoroughness.
GoHighLevel consists of a customer portal allowing project progression monitoring and checking out previous interactions.
The workflow automation feature aids streamline jobs like get in touch with management, segmentation, and lead innovation with your pipeline.
This stands for a considerable advantage: GoHighLevel helps with appealing interactions with leads via text messages, voicemail declines, and Facebook Carrier. This adaptability means connecting with various client sectors through their preferred communication channels.
Know, however– SMS costs apply individually from the registration cost.
I additionally value the GoHighLevel Social Planner.
It allows you to produce, save, edit, timetable, article, and evaluate social media content across different networks.
It works as a strong replacement for social media scheduling devices like Barrier, SproutSocial, and Hootsuite– without added prices.
But that’s not whatever; the CRM tool likewise provides a number of practical features:
Arrange appointments straight within the system from the Calendars area.
Combine multi-channel communications to support your customers’ favored interaction methods and relationship-building techniques.
Use tags and smart lists to segment customers for more targeted projects.
Include substantial customer data per entry under the Possibility tab, providing more clear understanding of your prospects, leads, and consumers as they progress through your aesthetic pipeline.
Advanced lead scoring aids prioritize lead nurturing based upon their activities throughout your pipeline.
Now let’s review the vital products and services you can sell utilizing GoHighLevel
Products You Can Offer Via GoHighLevel
Similar to Kajabi, ClickFunnels, and Systeme, GHL sustains both tiny and extensive courses, full with memberships, communities, and related resources.
GHL additionally enables physical item sales using shopping pages, like Systeme. Nonetheless, dropshipping is not readily available.
GoHighLevel courses sustain various web content styles, including sound, video clip, and papers.
This indicates fitting various knowing styles and appealing to a more comprehensive pupil base.
And also, it enables importing courses from Kajabi, including much more adaptability to your program development efforts.
In my experience, dedicated on the internet training course devices like Kajabi, LearnWorlds, and Thinkific supply extra sophisticated alternatives. These consist of training course leaking, social accounts, and advanced neighborhood building and administration devices. Nevertheless, GHL’s offerings will be adequate for several creators.
GoHighLevel also offers program certifications and various settlement choices, consisting of time payment plan and free courses.
You can conveniently attach your programs to your area for fast gain access to and to boost money making possibility.
What I especially appreciate is how simple it is to incorporate training course products straight with your sales funnels and CRM for computerized nurturing, lead racking up, conversions, follow-ups, and a lot more.
This is among my preferred aspects of Kajabi also.
Reputation Management Features
On the internet ratings hold important value, and GoHighLevel identifies this truth.
The system instantly sends testimonial requests through text, email, and QR code adhering to transactions.
This feature ensures you don’t miss out on possibilities to build reliability and count on with your target market.
You can additionally keep track of on-line evaluations regarding your solutions or organization, allowing proper reactions.
For example, you can redirect unfavorable responses to an exclusive form prior to public uploading.
Additionally, you can select that can leave remarks based upon their score.
This approach equips you to engage directly with clients to deal with problems without damaging your track record.
Plus, GoHighLevel simplifies matters by allowing you to evaluate customer feedback throughout numerous systems– like Yext, Google My Company, and Facebook– directly from your GHL account. Pretty hassle-free functionality.
Integration Options
The system supports typical integration alternatives across settlement processing, social networks and Zapier.
Additionally, the Application Industry, including both paid and cost-free app combinations, is accessible in Agency Mode for account proprietors as well as for your clients in sub-account mode.
I discovered around three hundred fifty apps across numerous company categories, consisting of SMS and live conversation combinations, social media sites, and marketing automation tools.
You can likewise incorporate WhatsApp and Twilio for messaging, make it possible for bidirectional syncing with other CRMs, and handle consultations and organizing with Google Schedule.
And also, QuickBooks integration is readily available for financial management, to name a few choices.
The Reselling and SaaSpreneur Program
The reseller program stands for one of GoHighLevel’s main destinations.
Vital note: You’ll need Agency Mode access with the Reselling tab to utilize these features.
The Unlimited Plan at two hundred ninety-seven dollars monthly deals:
Total sub-account rebranding and customization
Unlimited customer sub-accounts at no added expense
API accessibility for integrating outside devices
To market these ready-to-deploy GHL sub-accounts at a markup, you’ll require the two hundred ninety-seven dollar monthly Unlimited plan.
When you do this, you can additionally re-sell various other software program remedies to your customers at a markup.
GoHighLevel requires charging a minimum of ninety-seven bucks regular monthly for each and every client.
This indicates you’ll need at the very least five clients renewing monthly to recover cost. Any extra customers past that add straight to your income.
The tools you can market within your sub-accounts consist of core solutions like Google Ad Manager, WordPress, Conversation AI, and WhatsApp, plus dozens of Marketplace apps such as AWeber, Constant Contact, and Wrike.
To be successful with the GoHighLevel reseller program:
Add value to your sub-accounts by including:
Customized frameworks
Ready-made photos
Pre-built assimilations
Automated process
Without these enhancements, clients could choose GoHighLevel directly rather than paying your premium.
The SaaS Mode consists of white-label options for:
apple iphone application
Android application
Desktop application
These apps enable managing all social networks, SMS, and email from one area.
Alternatively, you can “gray-label” a mobile app to link your GHL leads without them requiring to return to your well-known GHL pages.
In total, these are three different mobile applications you can choose from based on your goals.
However, you need to comprehend:
Resellers are accountable for client support and disputes; failing to solve problems can lead to account discontinuation.
Resellers must bill at the very least ninety-seven dollars month-to-month per sub-account, limiting pricing flexibility.
Marketing lifetime accessibility for a single charge is banned without prior approval.
Pricing Framework and Support Plans
I appreciate that HighLevel’s support is readily available directly from the control panel with the Aid and live conversation switches.
When you sign up for a test, you acquire free access to a welcome training course, onboarding video clip tutorials, and a phone number for assistance. And indeed, they in fact respond to telephone calls.
I did contact their technical assistance team for help with creating funnels and sites, which I had actually looked extensively for. The reaction got here within twenty-four hours, and the follow-ups were superb. The assistance agent definitely showed deep understanding of the system, which is constantly useful.
Relating to payment plans, there’s a durable Starter plan available for ninety-seven dollars, which includes unlimited contacts, emails, products, funnels, and a lot more.
Still, you’ll likely wish to consider updating to the two hundred ninety-seven dollar monthly plan for comprehensive agency needs. With this plan, you can additionally market the GHL platform as a SaaS.
For support, anticipate a vibrant Facebook Team community, paid onboarding, and a done-for-you setup alternative additionally readily available for a cost.
There’s 24/7 live chat offered directly from your GHL dashboard, together with useful paperwork for self-service assistance.
Setup plans are offered for an added price, including a 2 hundred ninety-seven buck option for HIPAA compliance if that’s something you require.
You may think the unlimited plan includes unlimited email functionality. Different customers have actually grumbled regarding unexpected bank card fees for sending emails from their servers without clear openness.
Conclusion: GoHighLevel Themes
GoHighLevel is a qualified all-in-one platform for agencies looking for to combine their marketing pile with strong CRM and automation features.
Nevertheless, remain familiar with its cumbersome interface, potential email deliverability problems, and added expenses for email volume.
If you can tolerate the rough edges and mostly serve company customers, GHL provides affordable value– yet guarantee you evaluate email deliverability prior to totally committing.
Here’s one critical factor to consider:
If you’re dedicating to it, be prepared to invest additional money on a separate email marketing software program due to deliverability problems and bugs.