GoHighLevel positions itself as a detailed marketing and sales suite developed especially for electronic agencies. It bundles with each other CRM capabilities, email campaigns, course hosting, and automation workflows into one plan. The core guarantee? Replace your spread toolkit with a solitary system that manages customer involvement and organization procedures from start to finish GoHighLevel Starter Plan Sub-accounts
I have actually always inclined merged platforms for electronic business.
That’s specifically why devices like ClickFunnels caught my interest years ago.
Yet we’re currently in 2026, and the landscape has changed considerably.
After investing significant time inside GoHighLevel, I believe you require to hear what I discovered firsthand.
We’ll likewise take a look at how it measures up against competing systems.
In this manner, you can buy choice you’ll feel confident about long-lasting.
The Facets of GoHighLevel That Excited Me
Consolidated Service: GoHighLevel combines important sales and marketing capacities, removing the requirement for multiple different subscriptions.
Text Messaging Functionality: Bidirectional SMS communication uses stronger engagement than traditional email techniques.
Effective CRM System: The contact monitoring features rival what you ‘d locate in ActiveCampaign or ClickFunnels.
Innovative Automation: Outstanding workflow capacities for segmenting target markets, handling calls, and building custom processes.
Competitive Pricing Structure: Regular monthly plans varying from ninety-seven to two hundred ninety-seven bucks contend positively with Kajabi and ClickFunnels choices that generally begin over one hundred fifty bucks monthly. Nonetheless, email costs can gather promptly, which I’ll resolve shortly.
Integration Capabilities: Suitable with Zapier, email systems, and messaging services.
The Unsatisfactory Elements of GoHighLevel
Complex Interface: The interface felt counterproductive, with configuration options scattered throughout the platform and straightforward tasks like funnel editing and enhancing calling for needlessly complex actions.
Email Program Costs Escalate: You’re charged one cent per email message, meaning a list of thirty thousand clients could press your month-to-month costs beyond three hundred dollars. Integrated with excess fees and third-party integration needs like Mailgun, actual regular monthly expenses climbed to someplace between four hundred seventy-five and 6 hundred twenty-five dollars.
Integrity Problems: Multiple customers have actually recorded significant automation malfunctions, including emails being provided to inaccurate receivers or sent several times to the very same person.
Email Shipment Difficulties: Their email framework depends upon Mailgun, and countless users transitioning from various other email marketing platforms to GoHighLevel experienced significant declines in deliverability prices. This represents a crucial weak point that could eventually push you towards different options.
Generalist Strategy: While automation features are durable, competitors provide greater depth in course production and neighborhood structure features. That stated, Kajabi bills one hundred forty-nine bucks or more monthly for hosting greater than three items.
My Profits Assessment
GoHighLevel supplies a capable unified system for marketing, sales, and customer connection monitoring at a reasonable base cost factor.
However let’s get genuine concerning something crucial.
Many individuals watch it primarily as a CRM or funnel builder rather than an email-focused system.
Many users regularly report deliverability issues with the email features, so factor that in if email marketing represents a core element of your technique.
Those shock email sending charges have actually blindsided numerous users also.
The system genuinely excels for agencies curious about marketing marketing solutions. With white-labeling abilities, unlimited sub-accounts on costs tiers, and comprehensive client administration tools, it’s architected specifically for agency development and scaling.
Comprehending GoHighLevel’s Core Objective
GoHighLevel aspires to act as an all-inclusive system attending to most digital sales and marketing requirements for your agency.
The system includes email marketing capacities, training course production tools, workflow automation, CRM performance, site structure, landing page production, and additional features.
Its specified purpose is changing every other tool presently in your stack, and the company makes no apologies about that aspiration.
Consider this scenario:
GoHighLevel claims it can replacement for platforms like Mailchimp, Calendly, WordPress, Kajabi, ActiveCampaign, Zapier, and various other solutions.
What makes GHL unique compared to similar platforms like ClickFunnels and Kajabi is its positioning as a solution for marketing agencies and software program resellers.
The pricing appears affordable initially look: ninety-seven bucks and 2 hundred ninety-seven bucks monthly.
But is that the full photo? Allow’s explore additionally.
Navigating the GoHighLevel User Interface
The GoHighLevel dashboard provides a tidy and relatively user-friendly design that shows up welcoming at first.
Nonetheless, most of customers encounter difficulties with the messy user interface and illogical company of features.
For example:
The system utilizes 3 distinct setups panels for managing different arrangement facets– total setups, individual settings, and item settings GoHighLevel Starter Plan Sub-accounts
Bizarrely, the links to these vital settings are placed on contrary sides of the display, producing unnecessary confusion and frustration.
Despite having additional data occupied, the dashboard maintains a tidy and well-structured look.
I appreciate the ability to produce multiple control panels for organizing various reports right into different views.
This function confirms especially useful when keeping different point of views for the account proprietor versus sub-accounts representing your customers.
As I mentioned previously, GoHighLevel includes numerous rough edges in terms of user interface and individual experience, and the underlying codebase appears less than pristine.
Building Funnels in GoHighLevel
To construct a client’s internet site, create landing pages, or develop a sales funnel within GoHighLevel, you should first establish a sub-account by entering their info.
After completing this action, button to the freshly created sub-account, browse to Sites, then pick Funnels. Don’t worry if this really feels confusing– it took me a number of efforts prior to comprehending the workflow.
HighLevel Funnels allows unlimited sales funnel development, unlike platforms such as Kajabi that impose restrictions.
Furthermore, there are greater than one thousand funnel templates offered to increase your preliminary configuration.
Based on my experience, you will not require extensive knowledge to construct landing pages and sales funnels using GoHighLevel.
You have the choice to customize templates yourself or demand GoHighLevel to deal with customization for you.
I chose the self-customization course since I wanted to produce comprehensive, custom funnels from the ground up making use of the drag-and-drop building contractor. You merely add the consecutive steps.
I specifically worth these abilities:
GHL’s Photos include makes it possible for instantaneous funnel cloning throughout accounts, conserving considerable configuration time.
Reliable testing with rapid step replication and split screening performance.
Real-time notices about lead actions keep you informed without constant hands-on checking.
I specifically value the multi-channel integration integrating voice, SMS, and Facebook straight within funnels.
Visual pipeline management with automatic guidelines for progressing leads enhances follow-up procedures.
To even more simplify migrations, GHL gives a ClickFunnels import feature for smooth funnel transfers.
Page and Site Building
GoHighLevel enables web page development from square one or template option for personalization making use of the intuitive drag-and-drop building contractor.
You’re also totally free to include prefabricated page areas as preferred. Additionally, make use of custom-made code to produce specialized features.
The experience feels as smooth as Elementor for WordPress. However, Elementor does use a little much more, including:
A more comprehensive selection of custom-made fonts and typography alternatives
Innovative message animations
Substantial widget collection
Advanced history capabilities like parallax scrolling and video histories
Nevertheless, I think HighLevel will confirm sufficient for the majority of your clients.
The pages integrate straight with your GHL sales and marketing automation features, consisting of CRM, appointment scheduling, and email capture, nurturing, and pipeline management.
Exceptionally hassle-free functionality.
I also value the capability to produce “worldwide sections” or page areas that instantly occupy when creating new web pages, conserving time and making sure consistent branding throughout. One more Elementor-like function I value.
With Brand name Boards found under Marketing, you can accomplish the exact same for text elements and other branding fundamentals.
The data page displays every little thing happening on your sub-account’s site, including page brows through and sales conversions.
Email Marketing Capabilities
GoHighLevel’s email marketing harbors significant covert costs. You’ll pay one cent per email past your strategy’s allowance, which collects swiftly with bigger client listings. Numerous customers need third-party services like Mailgun for enhanced deliverability, pressing actual costs considerably past the promoted registration cost.
Now relating to the features:
GoHighLevel enables email campaign and series creation with triggers and automatic follow-up messages.
I appreciate the capability to add trackable web links in both emails and SMS messages, allowing you to monitor recipient actions and activate automated interactions.
You can save, send out, or schedule emails for optimal delivery times.
This confirms valuable for reaching your target market when they’re probably to open messages.
Below’s where the scenario deteriorates significantly.
GoHighLevel suggests Mailgun for mass email sending, recommending their LC service might have reduced distribution prices.
Evaluating GoHighLevel’s email deliverability prior to complete dedication is a good idea, as numerous customers have actually reported approximately thirty percent lower shipment rates contrasted to their previous email marketing platforms.
Currently, I listened to there are over four hundred customizable email templates readily available on HighLevel. Regardless of complete searches of the Template Library, I couldn’t find them within a sub-account in Sub-Account Setting.
A respectable variety of templates appears when changing to Agency Mode.
You can add your custom-created templates, although this requires both hundred ninety-seven buck regular monthly reseller strategy.
Within a sub-account, I only found 6 fundamental templates and the alternative to develop and conserve email templates from square one for reuse in various other projects.
Below’s what one template, called “Strategic Planning,” looks like inside the GHL email style editor:
Not specifically excellent, but not awful either.
However, I do appreciate that GHL incorporates workflow automation right into email marketing, encompassing:
Invite and Thanks messages
Automated abandoned cart interactions
Follow-ups for lead nurturing, GoHighLevel Starter Plan Sub-accounts
Split screening for conversion optimization, to name a few features.
In addition, real-time analytics deliver understandings right into email campaign efficiency. This assists you maximize chances or address potential problems as they emerge.
The HighLevel CRM System
GoHighLevel’s CRM tool advises me of ClickFunnels in its thoroughness.
GoHighLevel includes a customer portal permitting job development monitoring and viewing past interactions.
The workflow automation feature assists streamline tasks like call administration, segmentation, and lead advancement through your pipeline.
This represents a substantial benefit: GoHighLevel helps with appealing interactions with leads via text messages, voicemail declines, and Facebook Messenger. This versatility indicates connecting with various consumer segments through their favored communication channels.
Know, though– SMS fees apply independently from the membership charge.
I likewise value the GoHighLevel Social Planner.
It enables you to create, save, modify, routine, post, and analyze social media web content across various networks.
It operates as a solid substitute for social media organizing devices like Buffer, SproutSocial, and Hootsuite– without added costs.
Yet that’s not every little thing; the CRM device likewise offers a number of valuable features:
Arrange appointments straight within the platform from the Calendars area.
Merge multi-channel interactions to support your customers’ recommended communication techniques and relationship-building strategies.
Usage tags and smart lists to section consumers for even more targeted campaigns.
Include substantial consumer data per access under the Opportunity tab, offering more clear understanding of your prospects, leads, and customers as they advance with your aesthetic pipeline.
Advanced lead racking up aids focus on lead nurturing based upon their activities throughout your pipeline.
Now let’s review the crucial products and services you can market using GoHighLevel
Products You Can Market Through GoHighLevel
Similar to Kajabi, ClickFunnels, and Systeme, GHL sustains both small and detailed programs, total with memberships, areas, and related sources.
GHL likewise makes it possible for physical item sales utilizing e-commerce web pages, like Systeme. Nevertheless, dropshipping is not available.
GoHighLevel courses support different web content styles, consisting of sound, video clip, and papers.
This suggests fitting different understanding designs and interesting a more comprehensive pupil base.
And also, it enables importing courses from Kajabi, adding much more versatility to your training course creation initiatives.
In my experience, devoted on-line program devices like Kajabi, LearnWorlds, and Thinkific give extra innovative alternatives. These consist of course trickling, social accounts, and progressed neighborhood structure and administration devices. Nevertheless, GHL’s offerings will be adequate for numerous developers.
GoHighLevel also offers course certifications and various settlement options, consisting of time payment plan and free courses.
You can easily attach your courses to your area for quick gain access to and to enhance money making potential.
What I specifically value is exactly how simple it is to incorporate training course items straight with your sales funnels and CRM for automated nurturing, lead scoring, conversions, follow-ups, and a lot more.
This is just one of my favorite aspects of Kajabi as well.
Reputation Management Features
Online rankings hold essential value, and GoHighLevel recognizes this truth.
The system instantly sends out evaluation demands via SMS, email, and QR code following deals.
This feature guarantees you don’t miss out on opportunities to construct integrity and depend on with your target market.
You can likewise check on-line testimonials about your solutions or organization, allowing proper actions.
For instance, you can reroute negative comments to an exclusive kind prior to public posting.
Conversely, you can pick who can leave comments based upon their score.
This strategy encourages you to involve directly with customers to resolve issues without harming your reputation.
And also, GoHighLevel streamlines issues by enabling you to examine customer responses across numerous platforms– like Yext, Google My Organization, and Facebook– directly from your GHL account. Pretty hassle-free functionality.
Integration Alternatives
The system supports common integration options throughout repayment processing, social media sites and Zapier.
In addition, the Application Market, featuring both paid and free app integrations, comes in Agency Mode for account proprietors along with for your clients in sub-account mode.
I located around three hundred fifty apps across different organization classifications, including SMS and live conversation integrations, social media sites, and marketing automation tools.
You can also incorporate WhatsApp and Twilio for messaging, make it possible for bidirectional syncing with various other CRMs, and handle consultations and organizing with Google Calendar.
And also, QuickBooks integration is offered for monetary monitoring, among other options.
The Reselling and SaaSpreneur Program
The reseller program stands for among GoHighLevel’s main destinations.
Crucial note: You’ll require Agency Mode gain access to via the Reselling tab to use these features.
The Unlimited Plan at 2 hundred ninety-seven bucks regular monthly offers:
Total sub-account rebranding and customization
Unlimited client sub-accounts at no added price
API gain access to for integrating outside devices
To re-sell these ready-to-deploy GHL sub-accounts at a markup, you’ll require both hundred ninety-seven buck month-to-month Unlimited plan.
When you do this, you can likewise re-sell various other software application options to your customers at a markup.
GoHighLevel calls for charging a minimum of ninety-seven bucks month-to-month for each and every customer.
This suggests you’ll need at the very least five customers restoring monthly to break even. Any kind of added customers past that contribute straight to your revenue.
The devices you can resell within your sub-accounts include core services like Google Ad Manager, WordPress, Conversation AI, and WhatsApp, plus lots of Industry apps such as AWeber, Consistent Get In Touch With, and Wrike.
To be successful with the GoHighLevel reseller program:
Add value to your sub-accounts by consisting of:
Customized frameworks
Ready-made pictures
Pre-built combinations
Automated workflows
Without these additions, customers may choose GoHighLevel directly as opposed to paying your premium.
The SaaS Setting consists of white-label options for:
iPhone application
Android application
Desktop application
These apps allow handling all social media sites, SMS, and email from one area.
Conversely, you can “gray-label” a mobile app to attach your GHL leads without them requiring to return to your top quality GHL pages.
In total, these are three different mobile applications you can pick from based upon your purposes.
However, you require to comprehend:
Resellers are responsible for consumer support and conflicts; failure to solve issues can result in account termination.
Resellers must bill a minimum of ninety-seven bucks month-to-month per sub-account, limiting pricing flexibility.
Marketing life time access for an one-time cost is banned without previous authorization.
Pricing Structure and Support Plans
I value that HighLevel’s assistance is readily available directly from the dashboard via the Help and live chat switches.
As soon as you register for a trial, you get free access to a welcome training course, onboarding video clip tutorials, and a telephone number for assistance. And yes, they in fact address telephone calls.
I did call their technological assistance group for support with developing funnels and internet sites, which I had actually looked thoroughly for. The feedback showed up within twenty-four hours, and the follow-ups were outstanding. The assistance rep certainly showed deep understanding of the platform, which is constantly useful.
Pertaining to layaway plan, there’s a durable Starter plan readily available for ninety-seven bucks, which includes unlimited calls, emails, items, funnels, and extra.
Still, you’ll likely intend to consider upgrading to the two hundred ninety-seven dollar monthly plan for comprehensive agency demands. With this plan, you can also re-sell the GHL system as a SaaS.
For assistance, anticipate a vivid Facebook Group area, paid onboarding, and a done-for-you arrangement option likewise readily available for a charge.
There’s continuous online conversation readily available directly from your GHL control panel, along with useful documentation for self-service support.
Configuration plans are available for an additional expense, including a two hundred ninety-seven buck choice for HIPAA conformity if that’s something you need.
You might think the unlimited plan consists of unlimited email capability. Various individuals have complained about unanticipated credit card charges for sending out emails from their web servers without clear openness.
Conclusion: GoHighLevel Starter Plan Sub-accounts
GoHighLevel is a capable all-in-one platform for agencies seeking to consolidate their marketing pile with solid CRM and automation features.
Nevertheless, stay aware of its confusing interface, potential email deliverability concerns, and additional costs for email quantity.
If you can tolerate the harsh sides and mostly offer service customers, GHL provides practical worth– but guarantee you check email deliverability prior to completely dedicating.
Here’s one important factor to consider:
If you’re committing to it, be prepared to spend added cash on a different email marketing software program as a result of deliverability concerns and bugs.