GoHighLevel settings itself as a detailed marketing and sales suite developed especially for electronic agencies. It bundles with each other CRM capacities, email campaigns, program hosting, and automation process right into one bundle. The core guarantee? Replace your spread toolkit with a solitary system that takes care of client interaction and service operations throughout GoHighLevel Starter Plan Features
I have actually constantly inclined merged platforms for digital business.
That’s precisely why tools like ClickFunnels caught my focus years earlier.
However we’re currently in 2026, and the landscape has shifted significantly.
After investing significant time inside GoHighLevel, I think you require to hear what I found firsthand.
We’ll also take a look at how it measures up against competing platforms.
This way, you can purchase decision you’ll feel confident about long-lasting.
The Elements of GoHighLevel That Impressed Me
Consolidated Option: GoHighLevel merges vital sales and marketing abilities, removing the requirement for several different memberships.
Text Messaging Capability: Bidirectional SMS interaction offers more powerful engagement than standard email techniques.
Powerful CRM System: The contact administration features rival what you ‘d locate in ActiveCampaign or ClickFunnels.
Advanced Automation: Outstanding workflow abilities for segmenting target markets, taking care of get in touches with, and building customized processes.
Competitive Pricing Structure: Month-to-month plans varying from ninety-seven to 2 hundred ninety-seven bucks complete positively with Kajabi and ClickFunnels choices that generally start over one hundred fifty bucks month-to-month. However, email costs can gather rapidly, which I’ll address soon.
Integration Capacities: Compatible with Zapier, email platforms, and messaging services.
The Unsatisfactory Elements of GoHighLevel
Complex Interface: The interface felt counterproductive, with arrangement alternatives scattered throughout the platform and straightforward jobs like funnel modifying requiring needlessly intricate steps.
Email Program Costs Intensify: You’re billed one cent per email message, meaning a listing of thirty thousand customers can push your month-to-month bill beyond three hundred bucks. Integrated with excess costs and third-party integration needs like Mailgun, actual monthly costs climbed to somewhere between four hundred seventy-five and 6 hundred twenty-five dollars.
Integrity Problems: Numerous individuals have recorded severe automation malfunctions, including emails being supplied to incorrect receivers or sent multiple times to the exact same person.
Email Distribution Obstacles: Their email infrastructure relies on Mailgun, and many customers transitioning from other email marketing systems to GoHighLevel experienced substantial declines in deliverability prices. This stands for an important weakness that might ultimately push you toward alternative services.
Generalist Strategy: While automation features are durable, rivals offer higher deepness in training course production and community structure features. That claimed, Kajabi charges one hundred forty-nine bucks or even more month-to-month for hosting more than 3 products.
My Profits Assessment
GoHighLevel provides a capable unified platform for marketing, sales, and customer relationship monitoring at an affordable base price point.
However allow’s obtain real concerning something crucial.
The majority of users view it mainly as a CRM or funnel builder instead of an email-focused platform.
Many users consistently report deliverability troubles with the email features, so aspect that in if email marketing stands for a core element of your strategy.
Those surprise email sending out fees have actually blindsided many individuals as well.
The system really stands out for agencies curious about re-selling marketing services. With white-labeling capabilities, unlimited sub-accounts on premium tiers, and detailed client management tools, it’s architected particularly for agency growth and scaling.
Recognizing GoHighLevel’s Core Function
GoHighLevel desires act as an all-inclusive platform dealing with most digital sales and marketing requirements for your agency.
The system includes email marketing capabilities, course development tools, workflow automation, CRM functionality, web site building, landing page production, and added features.
Its mentioned goal is replacing every other device presently in your stack, and the company makes no apologies about that aspiration.
Consider this circumstance:
GoHighLevel claims it can alternative to systems like Mailchimp, Calendly, WordPress, Kajabi, ActiveCampaign, Zapier, and various other solutions.
What makes GHL unique compared to comparable platforms like ClickFunnels and Kajabi is its positioning as an option for marketing agencies and software resellers.
The pricing appears practical at first glimpse: ninety-seven dollars and two hundred ninety-seven dollars monthly.
Yet is that the complete image? Let’s examine better.
Navigating the GoHighLevel Interface
The GoHighLevel control panel offers a tidy and relatively instinctive format that shows up inviting initially.
Nonetheless, the majority of customers encounter difficulties with the messy user interface and not logical company of features.
As an example:
The system utilizes three unique settings panels for taking care of different setup facets– general setups, specific setups, and product setups GoHighLevel Starter Plan Features
Bizarrely, the web links to these important settings are placed on contrary sides of the screen, creating unnecessary confusion and stress.
Despite added data inhabited, the dashboard maintains a clean and well-structured appearance.
I value the ability to develop numerous dashboards for organizing different records into different sights.
This feature proves specifically important when preserving various viewpoints for the account owner versus sub-accounts representing your consumers.
As I mentioned previously, GoHighLevel has various rough edges in regards to interface and individual experience, and the underlying codebase appears less than excellent.
Building Funnels in GoHighLevel
To create a customer’s site, develop landing pages, or produce a sales funnel within GoHighLevel, you have to first develop a sub-account by entering their details.
After completing this action, button to the newly produced sub-account, browse to Sites, then choose Funnels. Do not fret if this feels complex– it took me numerous efforts before recognizing the workflow.
HighLevel Funnels allows unlimited sales funnel development, unlike platforms such as Kajabi that enforce constraints.
Furthermore, there are greater than one thousand funnel templates readily available to accelerate your initial setup.
Based on my experience, you will not require extensive proficiency to develop landing pages and sales funnels utilizing GoHighLevel.
You have the choice to personalize templates yourself or request GoHighLevel to deal with customization for you.
I picked the self-customization route because I wished to create in-depth, custom funnels from scratch making use of the drag-and-drop builder. You just include the sequential steps.
I specifically worth these capabilities:
GHL’s Snapshots include enables instant funnel duplicating throughout accounts, saving considerable configuration time.
Efficient screening via quick action replication and split screening performance.
Real-time alerts regarding lead actions maintain you educated without continuous manual monitoring.
I particularly value the multi-channel integration integrating voice, SMS, and Facebook directly within funnels.
Aesthetic pipeline management with automated policies for advancing leads improves follow-up processes.
To additionally streamline movements, GHL supplies a ClickFunnels import feature for seamless funnel transfers.
Page and Web Site Building
GoHighLevel makes it possible for page development from square one or template selection for personalization using the user-friendly drag-and-drop home builder.
You’re likewise free to include ready-made page sections as desired. Alternatively, utilize custom-made code to produce customized functions.
The experience feels as smooth as Elementor for WordPress. Nevertheless, Elementor does provide a little more, consisting of:
A more comprehensive option of custom font styles and typography options
Advanced text animations
Considerable widget collection
Advanced background capabilities like parallax scrolling and video clip histories
Nevertheless, I think HighLevel will show adequate for the majority of your clients.
The web pages integrate directly with your GHL sales and marketing automation features, consisting of CRM, appointment scheduling, and email capture, nurturing, and pipeline management.
Very convenient functionality.
I also appreciate the capacity to develop “global sections” or page sections that immediately occupy when developing new pages, saving time and making certain regular branding throughout. Another Elementor-like feature I value.
With Brand Boards discovered under Marketing, you can accomplish the very same for text elements and other branding fundamentals.
The data page presents everything occurring on your sub-account’s internet site, including page brows through and sales conversions.
Email Marketing Capabilities
GoHighLevel’s email marketing nurtures significant hidden expenditures. You’ll pay one cent per email beyond your strategy’s allowance, which builds up swiftly with larger customer listings. Lots of individuals need third-party services like Mailgun for boosted deliverability, pushing real prices significantly beyond the marketed subscription cost.
Now pertaining to the features:
GoHighLevel allows email campaign and series creation with triggers and automatic follow-up messages.
I value the capability to add trackable links in both emails and SMS messages, allowing you to keep an eye on recipient activities and trigger computerized interactions.
You can save, send out, or routine emails for optimal delivery times.
This proves beneficial for reaching your audience when they’re most likely to open messages.
Here’s where the scenario weakens dramatically.
GoHighLevel advises Mailgun for mass email sending, suggesting their LC service might have lower delivery rates.
Evaluating GoHighLevel’s email deliverability prior to complete dedication is a good idea, as several customers have reported roughly thirty percent lower delivery rates compared to their previous email marketing platforms.
Now, I heard there are over four hundred adjustable email templates readily available on HighLevel. In spite of comprehensive searches of the Template Collection, I couldn’t locate them within a sub-account in Sub-Account Mode.
A decent variety of templates appears when changing to Agency Mode.
You can add your custom-created templates, although this requires both hundred ninety-seven dollar monthly reseller plan.
Within a sub-account, I just found six basic templates and the option to create and save email templates from scratch for reuse in other campaigns.
Right here’s what one template, called “Strategic Planning,” looks like inside the GHL email layout editor:
Not specifically remarkable, but not horrible either.
Nevertheless, I do appreciate that GHL incorporates workflow automation into email marketing, incorporating:
Welcome and Thank You messages
Automated abandoned cart interactions
Follow-ups for lead nurturing, GoHighLevel Starter Plan Features
Split testing for conversion optimization, among other features.
Furthermore, real-time analytics deliver understandings right into email campaign efficiency. This assists you maximize chances or address potential troubles as they emerge.
The HighLevel CRM System
GoHighLevel’s CRM tool advises me of ClickFunnels in its thoroughness.
GoHighLevel includes a client portal allowing project development tracking and checking out previous interactions.
The workflow automation feature helps simplify tasks like contact management, segmentation, and lead advancement through your pipeline.
This represents a significant benefit: GoHighLevel assists in interesting communications with leads with text messages, voicemail decreases, and Facebook Messenger. This flexibility implies getting in touch with different consumer sectors with their preferred communication channels.
Understand, however– SMS costs apply individually from the membership charge.
I additionally value the GoHighLevel Social Planner.
It enables you to produce, conserve, edit, routine, article, and examine social networks web content throughout numerous networks.
It works as a strong replacement for social networks scheduling devices like Buffer, SproutSocial, and Hootsuite– without added expenses.
Yet that’s not everything; the CRM tool likewise offers several helpful features:
Schedule appointments directly within the system from the Calendars section.
Merge multi-channel interactions to support your customers’ favored interaction methods and relationship-building methods.
Usage tags and clever lists to section customers for more targeted projects.
Include comprehensive customer data to every entry under the Opportunity tab, supplying clearer understanding of your leads, leads, and clients as they advance with your aesthetic pipeline.
Advanced lead scoring helps prioritize lead nurturing based upon their actions throughout your pipeline.
Now allow’s go over the key services and products you can sell making use of GoHighLevel
Products You Can Offer Through GoHighLevel
Similar to Kajabi, ClickFunnels, and Systeme, GHL supports both little and extensive training courses, full with memberships, neighborhoods, and relevant resources.
GHL likewise enables physical item sales making use of ecommerce web pages, like Systeme. However, dropshipping is not available.
GoHighLevel courses support different material styles, including sound, video, and documents.
This indicates fitting different discovering styles and interesting a wider pupil base.
Plus, it permits importing training courses from Kajabi, including much more flexibility to your program creation initiatives.
In my experience, devoted online program devices like Kajabi, LearnWorlds, and Thinkific offer more innovative alternatives. These consist of training course leaking, social accounts, and progressed neighborhood structure and administration tools. Nonetheless, GHL’s offerings will certainly be sufficient for lots of designers.
GoHighLevel likewise provides training course certificates and numerous payment choices, consisting of time payment plan and free courses.
You can conveniently link your training courses to your community for fast accessibility and to boost monetization potential.
What I specifically appreciate is exactly how straightforward it is to incorporate course items straight with your sales funnels and CRM for automatic nurturing, lead scoring, conversions, follow-ups, and much more.
This is just one of my preferred elements of Kajabi as well.
Reputation Management Features
Online rankings hold essential significance, and GoHighLevel identifies this fact.
The platform instantly sends review demands using SMS, email, and QR code following deals.
This attribute ensures you do not miss out on opportunities to construct credibility and count on with your audience.
You can also check online testimonials concerning your services or business, permitting appropriate responses.
For instance, you can reroute negative comments to a private form prior to public publishing.
Additionally, you can pick that can leave comments based upon their rating.
This approach equips you to engage straight with customers to resolve problems without damaging your track record.
And also, GoHighLevel streamlines issues by enabling you to examine customer responses across different platforms– like Yext, Google My Organization, and Facebook– straight from your GHL account. Pretty convenient functionality.
Integration Choices
The system supports basic integration options throughout payment handling, social media and Zapier.
Additionally, the Application Industry, including both paid and cost-free application assimilations, comes in Agency Mode for account owners as well as for your customers in sub-account mode.
I found approximately 3 hundred fifty applications across various business groups, consisting of SMS and live chat assimilations, social networks, and marketing automation devices.
You can also integrate WhatsApp and Twilio for messaging, make it possible for bidirectional syncing with various other CRMs, and handle visits and organizing with Google Calendar.
Plus, QuickBooks integration is available for economic administration, to name a few options.
The Reselling and SaaSpreneur Program
The reseller program represents one of GoHighLevel’s key destinations.
Crucial note: You’ll need Agency Mode gain access to with the Reselling tab to make use of these features.
The Unlimited Plan at 2 hundred ninety-seven dollars regular monthly offers:
Complete sub-account rebranding and modification
Unlimited customer sub-accounts at no added cost
API access for integrating exterior devices
To re-sell these ready-to-deploy GHL sub-accounts at a markup, you’ll need the two hundred ninety-seven buck month-to-month Unlimited plan.
When you do this, you can also re-sell other software application remedies to your clients at a markup.
GoHighLevel requires charging a minimum of ninety-seven dollars regular monthly for each and every customer.
This suggests you’ll require a minimum of five clients restoring regular monthly to break even. Any added customers beyond that add straight to your income.
The tools you can re-sell within your sub-accounts consist of core solutions like Google Ad Manager, WordPress, Discussion AI, and WhatsApp, plus lots of Industry applications such as AWeber, Continuous Get In Touch With, and Wrike.
To prosper with the GoHighLevel reseller program:
Include worth to your sub-accounts by consisting of:
Custom frameworks
Prefabricated pictures
Pre-built assimilations
Automated process
Without these additions, customers might pick GoHighLevel straight instead of paying your costs.
The SaaS Mode consists of white-label options for:
apple iphone application
Android application
Desktop computer application
These applications permit taking care of all social media, SMS, and email from one area.
Alternatively, you can “gray-label” a mobile app to link your GHL leads without them needing to return to your well-known GHL web pages.
In total amount, these are 3 different mobile applications you can pick from based on your objectives.
However, you require to recognize:
Resellers are responsible for customer support and conflicts; failing to fix concerns can lead to account discontinuation.
Resellers have to charge a minimum of ninety-seven dollars regular monthly per sub-account, limiting pricing adaptability.
Marketing life time access for a single fee is prohibited without previous approval.
Pricing Framework and Assistance Plans
I appreciate that HighLevel’s support is available directly from the control panel with the Aid and live chat switches.
As soon as you sign up for a trial, you acquire free access to a welcome course, onboarding video tutorials, and a telephone number for assistance. And yes, they in fact answer phone calls.
I did call their technical assistance group for help with producing funnels and websites, which I had actually looked extensively for. The reaction showed up within twenty-four hours, and the follow-ups were superb. The assistance rep absolutely demonstrated deep understanding of the system, which is always important.
Pertaining to payment plans, there’s a robust Starter plan offered for ninety-seven bucks, which includes unlimited get in touches with, emails, items, funnels, and extra.
Still, you’ll likely want to take into consideration upgrading to the two hundred ninety-seven dollar regular monthly prepare for extensive agency needs. With this plan, you can likewise market the GHL platform as a SaaS.
For assistance, anticipate a vibrant Facebook Group area, paid onboarding, and a done-for-you setup choice additionally offered for a fee.
There’s around-the-clock live chat available straight from your GHL control panel, along with valuable documentation for self-service support.
Setup plans are offered for an additional cost, consisting of a 2 hundred ninety-seven buck option for HIPAA compliance if that’s something you require.
You may presume the unlimited plan includes unlimited email functionality. Various customers have actually complained concerning unanticipated credit card fees for sending emails from their servers without clear openness.
Conclusion: GoHighLevel Starter Plan Features
GoHighLevel is a capable all-in-one platform for agencies looking for to settle their marketing stack with solid CRM and automation features.
Nonetheless, stay knowledgeable about its clunky interface, possible email deliverability problems, and extra prices for email quantity.
If you can endure the harsh edges and primarily serve business clients, GHL provides sensible worth– yet ensure you check email deliverability before fully dedicating.
Here’s one important factor to consider:
If you’re devoting to it, be prepared to spend additional cash on a different email marketing software due to deliverability problems and insects.