GoHighLevel settings itself as a thorough marketing and sales suite constructed particularly for electronic agencies. It packages together CRM capacities, email campaigns, training course hosting, and automation workflows into one plan. The core pledge? Replace your spread toolkit with a single platform that takes care of client involvement and service procedures throughout GoHighLevel Square POS
I’ve always inclined merged platforms for digital commerce.
That’s exactly why devices like ClickFunnels captured my attention years earlier.
But we’re now in 2026, and the landscape has shifted drastically.
After spending considerable time inside GoHighLevel, I assume you require to hear what I found firsthand.
We’ll likewise analyze exactly how it measures up versus completing platforms.
In this manner, you can purchase decision you’ll feel confident regarding long-lasting.
The Facets of GoHighLevel That Excited Me
Consolidated Remedy: GoHighLevel merges critical sales and marketing capacities, getting rid of the demand for numerous separate memberships.
Text Messaging Performance: Bidirectional SMS communication provides stronger interaction than standard email methods.
Effective CRM System: The contact management features competing what you ‘d discover in ActiveCampaign or ClickFunnels.
Innovative Automation: Excellent workflow capabilities for segmenting audiences, taking care of calls, and building customized processes.
Affordable Pricing Framework: Regular monthly plans varying from ninety-seven to 2 hundred ninety-seven bucks compete positively with Kajabi and ClickFunnels options that normally begin over one hundred fifty bucks monthly. Nevertheless, email costs can collect swiftly, which I’ll deal with shortly.
Integration Abilities: Compatible with Zapier, email platforms, and messaging services.
The Unsatisfactory Components of GoHighLevel
Complicated User interface: The user interface felt counterproductive, with arrangement alternatives scattered throughout the system and uncomplicated tasks like funnel editing calling for unnecessarily complicated steps.
Email Program Costs Rise: You’re billed one cent per email message, implying a checklist of thirty thousand clients can push your month-to-month bill past 3 hundred bucks. Incorporated with excess charges and third-party integration requirements like Mailgun, actual monthly prices reached somewhere between four hundred seventy-five and 6 hundred twenty-five dollars.
Integrity Problems: Numerous individuals have documented severe automation breakdowns, consisting of emails being supplied to wrong recipients or sent out numerous times to the exact same individual.
Email Distribution Obstacles: Their email infrastructure depends on Mailgun, and many users transitioning from other email marketing platforms to GoHighLevel experienced significant decreases in deliverability prices. This represents a crucial weakness that could at some point press you toward alternate services.
Generalist Method: While automation features are robust, rivals provide higher depth in training course production and community structure features. That claimed, Kajabi charges one hundred forty-nine dollars or more regular monthly for hosting greater than 3 products.
My Bottom Line Assessment
GoHighLevel offers a qualified unified platform for marketing, sales, and client relationship monitoring at a practical base price point.
However let’s get actual regarding something crucial.
The majority of individuals watch it mainly as a CRM or funnel builder as opposed to an email-focused platform.
Many customers regularly report deliverability problems with the email features, so aspect that in if email marketing stands for a core component of your strategy.
Those shock email sending out fees have blindsided numerous customers also.
The platform absolutely succeeds for agencies interested in re-selling marketing solutions. With white-labeling capabilities, unlimited sub-accounts on costs rates, and comprehensive customer monitoring devices, it’s architected especially for agency development and scaling.
Comprehending GoHighLevel’s Core Objective
GoHighLevel desires serve as a comprehensive system resolving most digital sales and marketing requirements for your agency.
The platform includes email marketing abilities, course development devices, workflow automation, CRM capability, web site structure, landing page development, and extra features.
Its stated goal is changing every other tool presently in your pile, and the company makes no apologies concerning that ambition.
Consider this situation:
GoHighLevel asserts it can substitute for platforms like Mailchimp, Calendly, WordPress, Kajabi, ActiveCampaign, Zapier, and countless other solutions.
What makes GHL distinct compared to comparable systems like ClickFunnels and Kajabi is its positioning as an option for marketing agencies and software program resellers.
The pricing shows up reasonable in the beginning glance: ninety-seven dollars and two hundred ninety-seven dollars regular monthly.
However is that the complete picture? Let’s check out better.
Navigating the GoHighLevel Interface
The GoHighLevel dashboard provides a clean and seemingly user-friendly layout that appears welcoming at first.
Nevertheless, the majority of users encounter difficulties with the cluttered interface and illogical company of features.
For instance:
The system utilizes three unique settings panels for managing different arrangement aspects– overall setups, specific setups, and product setups GoHighLevel Square POS
Bizarrely, the web links to these essential settings are positioned on contrary sides of the display, producing unneeded confusion and disappointment.
Despite having added data occupied, the dashboard keeps a clean and well-structured appearance.
I appreciate the ability to produce multiple control panels for arranging various records into different sights.
This attribute verifies specifically valuable when keeping various point of views for the account proprietor versus sub-accounts representing your clients.
As I stated earlier, GoHighLevel contains countless rough edges in regards to interface and user experience, and the underlying codebase shows up less than excellent.
Structure Funnels in GoHighLevel
To create a customer’s web site, establish landing pages, or produce a sales funnel within GoHighLevel, you need to initially establish a sub-account by entering their info.
After completing this action, button to the freshly created sub-account, browse to Websites, then pick Funnels. Do not stress if this feels confusing– it took me several efforts prior to recognizing the workflow.
HighLevel Funnels enables unlimited sales funnel production, unlike platforms such as Kajabi that impose restrictions.
In addition, there are greater than one thousand funnel templates available to increase your preliminary arrangement.
Based upon my experience, you won’t need extensive expertise to develop landing pages and sales funnels utilizing GoHighLevel.
You have the alternative to tailor templates yourself or demand GoHighLevel to manage modification for you.
I chose the self-customization route due to the fact that I wanted to create detailed, custom funnels from the ground up making use of the drag-and-drop contractor. You simply include the consecutive steps.
I particularly value these abilities:
GHL’s Photos include makes it possible for instant funnel cloning across accounts, conserving significant setup time.
Reliable testing through fast step replication and split screening capability.
Real-time notices concerning lead activities maintain you notified without continuous hand-operated checking.
I particularly value the multi-channel integration including voice, SMS, and Facebook directly within funnels.
Visual pipeline management with automated policies for progressing leads enhances follow-up procedures.
To additionally streamline movements, GHL provides a ClickFunnels import function for seamless funnel transfers.
Page and Website Construction
GoHighLevel allows page creation from scratch or template selection for customization using the instinctive drag-and-drop building contractor.
You’re likewise free to incorporate ready-made web page areas as desired. Conversely, make use of custom code to develop specific functions.
The experience really feels as smooth as Elementor for WordPress. However, Elementor does offer slightly a lot more, consisting of:
A wider option of custom font styles and typography choices
Advanced message animations
Comprehensive widget library
Advanced background capabilities like parallax scrolling and video backgrounds
Nonetheless, I think HighLevel will confirm enough for the majority of your clients.
The web pages integrate directly with your GHL sales and marketing automation features, consisting of CRM, appointment scheduling, and email capture, nurturing, and pipeline management.
Exceptionally practical functionality.
I additionally value the capability to develop “international areas” or page sections that automatically populate when creating brand-new web pages, conserving time and ensuring regular branding throughout. Another Elementor-like feature I value.
With Brand name Boards discovered under Marketing, you can achieve the exact same for text elements and various other branding basics.
The statistics page shows everything taking place on your sub-account’s website, including page brows through and sales conversions.
Email Marketing Capabilities
GoHighLevel’s email marketing nurtures considerable hidden expenses. You’ll pay one cent per email beyond your strategy’s allotment, which collects quickly with bigger subscriber lists. Lots of individuals call for third-party solutions like Mailgun for improved deliverability, pushing actual prices considerably beyond the promoted registration rate.
Currently relating to the features:
GoHighLevel enables email campaign and series creation with triggers and automated follow-up messages.
I value the ability to include trackable web links in both emails and SMS messages, allowing you to check recipient activities and trigger computerized interactions.
You can save, send out, or routine emails for optimum delivery times.
This verifies important for reaching your target market when they’re most likely to open messages.
Right here’s where the situation deteriorates substantially.
GoHighLevel advises Mailgun for bulk email sending out, recommending their LC solution may have lower distribution prices.
Checking GoHighLevel’s email deliverability before full dedication is advisable, as many customers have actually reported approximately thirty percent reduced delivery rates contrasted to their previous email marketing systems.
Now, I listened to there more than four hundred adjustable email templates available on HighLevel. Despite detailed searches of the Template Library, I could not locate them within a sub-account in Sub-Account Setting.
A suitable selection of templates appears when switching over to Agency Mode.
You can include your custom-created templates, although this requires both hundred ninety-seven buck monthly reseller strategy.
Within a sub-account, I just discovered 6 fundamental templates and the choice to create and save email templates from scratch for reuse in other campaigns.
Here’s what one template, called “Strategic Preparation,” resembles inside the GHL email design editor:
Not particularly impressive, yet not awful either.
However, I do appreciate that GHL integrates workflow automation into email marketing, encompassing:
Invite and Thank You messages
Automated abandoned cart interactions
Follow-ups for lead nurturing, GoHighLevel Square POS
Split screening for conversion optimization, to name a few features.
In addition, real-time analytics supply insights into email campaign performance. This assists you maximize opportunities or address prospective issues as they emerge.
The HighLevel CRM System
GoHighLevel’s CRM tool advises me of ClickFunnels in its thoroughness.
GoHighLevel includes a customer portal enabling job progression tracking and checking out previous communications.
The workflow automation function aids simplify jobs like contact administration, division, and lead improvement through your pipeline.
This stands for a substantial benefit: GoHighLevel helps with engaging interactions with leads with text messages, voicemail decreases, and Facebook Messenger. This flexibility indicates connecting with different consumer segments with their chosen communication channels.
Know, however– SMS costs apply independently from the membership cost.
I additionally value the GoHighLevel Social Planner.
It enables you to develop, save, edit, routine, message, and analyze social networks content across different networks.
It works as a strong substitute for social networks organizing devices like Barrier, SproutSocial, and Hootsuite– without additional prices.
But that’s not every little thing; the CRM tool additionally supplies numerous helpful features:
Schedule visits straight within the platform from the Calendars section.
Merge multi-channel communications to support your clients’ preferred communication techniques and relationship-building techniques.
Use tags and smart checklists to section consumers for even more targeted projects.
Include substantial client data per access under the Chance tab, supplying clearer understanding of your leads, leads, and clients as they proceed with your visual pipeline.
Advanced lead racking up assists prioritize lead nurturing based upon their actions throughout your pipeline.
Now allow’s go over the crucial services and products you can sell making use of GoHighLevel
Products You Can Offer With GoHighLevel
Comparable to Kajabi, ClickFunnels, and Systeme, GHL sustains both little and thorough courses, total with memberships, communities, and relevant resources.
GHL also allows physical product sales making use of e-commerce web pages, like Systeme. Nonetheless, dropshipping is not offered.
GoHighLevel courses support numerous web content layouts, including audio, video, and papers.
This suggests accommodating various discovering styles and appealing to a wider student base.
And also, it allows importing programs from Kajabi, adding even more adaptability to your course creation efforts.
In my experience, dedicated on the internet training course devices like Kajabi, LearnWorlds, and Thinkific supply much more advanced choices. These include course trickling, social accounts, and advanced neighborhood structure and administration devices. Nevertheless, GHL’s offerings will certainly suffice for several designers.
GoHighLevel also provides program certifications and different payment alternatives, consisting of time payment plan and free courses.
You can conveniently attach your programs to your neighborhood for fast gain access to and to improve money making potential.
What I particularly appreciate is exactly how simple it is to incorporate program items directly with your sales funnels and CRM for computerized nurturing, lead scoring, conversions, follow-ups, and a lot more.
This is among my favored aspects of Kajabi too.
Reputation Management Features
Online ratings hold crucial significance, and GoHighLevel recognizes this truth.
The system instantly sends review requests through SMS, email, and QR code adhering to purchases.
This function guarantees you do not miss opportunities to develop reliability and count on with your audience.
You can also keep an eye on on the internet evaluations regarding your services or company, allowing suitable actions.
As an example, you can reroute negative feedback to a personal form prior to public publishing.
Alternatively, you can pick that can leave comments based upon their score.
This technique encourages you to engage straight with clients to deal with issues without damaging your track record.
Plus, GoHighLevel simplifies issues by enabling you to evaluate customer responses across different systems– like Yext, Google My Service, and Facebook– straight from your GHL account. Pretty practical capability.
Integration Choices
The system sustains conventional integration options across payment handling, social media and Zapier.
Furthermore, the Application Market, featuring both paid and complimentary app assimilations, is accessible in Agency Mode for account owners as well as for your clients in sub-account mode.
I discovered roughly three hundred fifty applications throughout various organization classifications, including SMS and live chat assimilations, social media sites, and marketing automation devices.
You can additionally incorporate WhatsApp and Twilio for messaging, allow bidirectional syncing with various other CRMs, and handle visits and organizing with Google Schedule.
Plus, QuickBooks integration is available for financial monitoring, among other choices.
The Reselling and SaaSpreneur Program
The reseller program stands for one of GoHighLevel’s key attractions.
Vital note: You’ll need Agency Mode gain access to via the Reselling tab to make use of these features.
The Unlimited Plan at 2 hundred ninety-seven dollars monthly deals:
Full sub-account rebranding and personalization
Unlimited customer sub-accounts at no additional price
API gain access to for incorporating exterior devices
To market these ready-to-deploy GHL sub-accounts at a markup, you’ll require the two hundred ninety-seven dollar monthly Unlimited plan.
When you do this, you can also re-sell other software program remedies to your customers at a markup.
GoHighLevel calls for charging a minimum of ninety-seven bucks monthly for every customer.
This suggests you’ll require at least 5 clients restoring monthly to recover cost. Any kind of additional clients past that add straight to your profits.
The tools you can resell within your sub-accounts include core services like Google Ad Manager, WordPress, Discussion AI, and WhatsApp, plus lots of Industry apps such as AWeber, Consistent Call, and Wrike.
To succeed with the GoHighLevel reseller program:
Include value to your sub-accounts by including:
Custom-made frameworks
Ready-made photos
Pre-built combinations
Automated operations
Without these additions, customers might select GoHighLevel straight instead of paying your costs.
The SaaS Setting consists of white-label choices for:
iPhone application
Android application
Desktop application
These applications enable taking care of all social networks, SMS, and email from one place.
Additionally, you can “gray-label” a mobile app to attach your GHL leads without them requiring to go back to your branded GHL pages.
In total amount, these are 3 various mobile applications you can select from based upon your goals.
Nevertheless, you require to comprehend:
Resellers are responsible for customer support and conflicts; failure to resolve concerns can lead to account termination.
Resellers have to charge at least ninety-seven dollars monthly per sub-account, limiting pricing versatility.
Selling life time gain access to for an one-time charge is forbidden without prior authorization.
Pricing Structure and Assistance Plans
I appreciate that HighLevel’s support is offered straight from the dashboard via the Assistance and live conversation buttons.
When you sign up for a test, you gain free access to a welcome course, onboarding video clip tutorials, and a contact number for support. And of course, they actually respond to phone calls.
I did contact their technical assistance group for aid with creating funnels and web sites, which I had searched extensively for. The feedback got here within twenty-four hours, and the follow-ups were excellent. The support agent definitely showed deep expertise of the platform, which is always important.
Pertaining to payment plans, there’s a durable Starter plan readily available for ninety-seven dollars, that includes unlimited calls, emails, items, funnels, and a lot more.
Still, you’ll likely want to take into consideration updating to both hundred ninety-seven buck regular monthly prepare for thorough agency requirements. With this strategy, you can additionally re-sell the GHL platform as a SaaS.
For support, expect a vibrant Facebook Team neighborhood, paid onboarding, and a done-for-you arrangement choice likewise available for a charge.
There’s ongoing real-time chat offered straight from your GHL dashboard, together with useful paperwork for self-service aid.
Arrangement plans are offered for an additional cost, consisting of a 2 hundred ninety-seven buck option for HIPAA conformity if that’s something you need.
You might assume the unlimited plan consists of unlimited email performance. Different customers have complained regarding unexpected bank card fees for sending emails from their web servers without clear openness.
Conclusion: GoHighLevel Square POS
GoHighLevel is a qualified all-in-one platform for agencies seeking to consolidate their marketing stack with solid CRM and automation features.
However, continue to be aware of its clunky interface, possible email deliverability issues, and added costs for email quantity.
If you can endure the harsh edges and mostly serve company clients, GHL offers affordable worth– yet guarantee you evaluate email deliverability prior to completely committing.
Right here’s one important consideration:
If you’re committing to it, be prepared to spend extra money on a separate email marketing software application due to deliverability problems and bugs.