GoHighLevel positions itself as a comprehensive marketing and sales collection constructed particularly for electronic agencies. It packages with each other CRM capabilities, email campaigns, program hosting, and automation workflows right into one package. The core assurance? Change your scattered toolkit with a single platform that deals with client engagement and company operations from start to finish GoHighLevel Split Testing
I have actually always gravitated toward combined platforms for electronic business.
That’s exactly why tools like ClickFunnels captured my interest years ago.
However we’re currently in 2026, and the landscape has actually moved substantially.
After investing considerable time inside GoHighLevel, I think you need to hear what I found firsthand.
We’ll additionally examine exactly how it measures up versus competing systems.
This way, you can buy choice you’ll feel confident regarding lasting.
The Facets of GoHighLevel That Impressed Me
Consolidated Remedy: GoHighLevel merges essential sales and marketing capabilities, eliminating the demand for numerous different registrations.
Text Messaging Capability: Bidirectional SMS interaction uses stronger involvement than conventional email approaches.
Powerful CRM System: The get in touch with administration features competing what you would certainly locate in ActiveCampaign or ClickFunnels.
Innovative Automation: Exceptional workflow capacities for segmenting audiences, taking care of calls, and structure custom procedures.
Competitive Pricing Framework: Regular monthly plans ranging from ninety-seven to two hundred ninety-seven bucks compete favorably with Kajabi and ClickFunnels choices that normally start over one hundred fifty bucks monthly. However, email expenditures can build up promptly, which I’ll attend to shortly.
Integration Capacities: Suitable with Zapier, email systems, and messaging services.
The Unsatisfactory Elements of GoHighLevel
Confusing Interface: The interface felt counterintuitive, with arrangement options scattered throughout the system and uncomplicated jobs like funnel modifying needing needlessly complex steps.
Email Broadcast Costs Intensify: You’re charged one cent per email message, meaning a checklist of thirty thousand clients could press your month-to-month expense beyond three hundred bucks. Incorporated with excess charges and third-party integration demands like Mailgun, real month-to-month expenses climbed to somewhere between four hundred seventy-five and six hundred twenty-five bucks.
Reliability Troubles: Multiple users have actually recorded major automation malfunctions, consisting of emails being provided to wrong recipients or sent out numerous times to the same person.
Email Distribution Difficulties: Their email infrastructure relies on Mailgun, and various customers transitioning from various other email marketing systems to GoHighLevel experienced significant decreases in deliverability rates. This stands for a vital weakness that might at some point push you towards alternative solutions.
Generalist Approach: While automation features are robust, rivals provide greater depth in program creation and area building features. That claimed, Kajabi bills one hundred forty-nine dollars or more month-to-month for hosting more than three items.
My Bottom Line Analysis
GoHighLevel provides a capable unified system for marketing, sales, and consumer partnership administration at an affordable base cost factor.
However let’s obtain actual about something important.
The majority of users see it mainly as a CRM or funnel builder instead of an email-focused system.
Many individuals regularly report deliverability issues with the email features, so variable that in if email marketing represents a core element of your method.
Those shock email sending fees have blindsided numerous users too.
The system really stands out for agencies interested in reselling marketing services. With white-labeling capabilities, unlimited sub-accounts on premium tiers, and thorough customer management devices, it’s architected especially for agency growth and scaling.
Comprehending GoHighLevel’s Core Purpose
GoHighLevel desires serve as an all-inclusive system resolving most digital sales and marketing demands for your agency.
The system consists of email marketing capacities, program production devices, workflow automation, CRM functionality, internet site structure, landing page development, and extra features.
Its mentioned goal is changing every other device presently in your pile, and the firm makes no apologies about that passion.
Consider this circumstance:
GoHighLevel claims it can alternative to platforms like Mailchimp, Calendly, WordPress, Kajabi, ActiveCampaign, Zapier, and many various other solutions.
What makes GHL distinct contrasted to similar systems like ClickFunnels and Kajabi is its positioning as a remedy for marketing agencies and software resellers.
The pricing shows up affordable in the beginning glimpse: ninety-seven dollars and two hundred ninety-seven bucks monthly.
However is that the complete picture? Let’s investigate further.
Navigating the GoHighLevel User Interface
The GoHighLevel dashboard provides a tidy and apparently intuitive design that shows up welcoming originally.
Nonetheless, most of users encounter difficulties with the cluttered user interface and senseless company of features.
For instance:
The platform employs three distinctive setups panels for managing different arrangement facets– total settings, specific setups, and product settings GoHighLevel Split Testing
Bizarrely, the web links to these essential setups are placed on opposite sides of the display, creating unneeded complication and aggravation.
Despite having extra information inhabited, the control panel maintains a clean and well-structured look.
I appreciate the capacity to create multiple dashboards for arranging different records into different sights.
This attribute verifies especially valuable when maintaining various perspectives for the account proprietor versus sub-accounts representing your customers.
As I pointed out previously, GoHighLevel includes various harsh edges in regards to interface and user experience, and the underlying codebase appears less than pristine.
Building Funnels in GoHighLevel
To construct a client’s site, establish landing pages, or create a sales funnel within GoHighLevel, you must first establish a sub-account by entering their information.
After completing this step, button to the freshly created sub-account, navigate to Sites, after that select Funnels. Do not fret if this really feels complicated– it took me a number of efforts prior to comprehending the workflow.
HighLevel Funnels allows unlimited sales funnel creation, unlike platforms such as Kajabi that impose restrictions.
In addition, there are greater than one thousand funnel templates readily available to increase your initial arrangement.
Based on my experience, you will not require extensive proficiency to build landing pages and sales funnels utilizing GoHighLevel.
You have the choice to customize templates on your own or request GoHighLevel to take care of customization for you.
I picked the self-customization course since I wished to create comprehensive, custom funnels from the ground up making use of the drag-and-drop home builder. You simply include the consecutive actions.
I particularly value these capabilities:
GHL’s Pictures feature enables instantaneous funnel duplicating across accounts, saving substantial configuration time.
Efficient screening with fast action duplication and split testing capability.
Real-time alerts regarding lead activities keep you educated without continuous manual monitoring.
I specifically appreciate the multi-channel integration including voice, SMS, and Facebook directly within funnels.
Visual pipeline management with computerized policies for advancing leads streamlines follow-up processes.
To even more streamline movements, GHL offers a ClickFunnels import function for seamless funnel transfers.
Web Page and Website Construction
GoHighLevel makes it possible for web page creation from scratch or template option for personalization utilizing the instinctive drag-and-drop home builder.
You’re likewise free to include ready-made web page areas as preferred. Alternatively, use customized code to produce specific features.
The experience feels as smooth as Elementor for WordPress. Nonetheless, Elementor does use slightly more, consisting of:
A wider choice of custom typefaces and typography alternatives
Advanced message computer animations
Comprehensive widget collection
Advanced background capabilities like parallax scrolling and video clip histories
However, I believe HighLevel will certainly show adequate for the majority of your clients.
The web pages integrate straight with your GHL sales and marketing automation features, consisting of CRM, appointment scheduling, and email capture, nurturing, and pipeline management.
Incredibly hassle-free functionality.
I additionally value the capacity to produce “international areas” or page sections that instantly occupy when creating brand-new pages, saving time and guaranteeing consistent branding throughout. One more Elementor-like feature I value.
With Brand Boards discovered under Marketing, you can achieve the exact same for message aspects and various other branding essentials.
The data web page displays everything happening on your sub-account’s internet site, including page sees and sales conversions.
Email Marketing Capabilities
GoHighLevel’s email marketing harbors substantial covert costs. You’ll pay one cent per email beyond your strategy’s appropriation, which accumulates quickly with bigger client listings. Numerous individuals require third-party solutions like Mailgun for boosted deliverability, pushing actual prices substantially beyond the marketed subscription price.
Now concerning the features:
GoHighLevel allows email campaign and sequence creation with triggers and automatic follow-up messages.
I value the capability to include trackable web links in both emails and SMS messages, allowing you to keep an eye on recipient actions and cause computerized communications.
You can save, send, or schedule emails for optimal distribution times.
This shows useful for reaching your target market when they’re probably to open messages.
Right here’s where the circumstance deteriorates considerably.
GoHighLevel advises Mailgun for mass email sending, suggesting their LC service may have lower delivery rates.
Testing GoHighLevel’s email deliverability before complete commitment is advisable, as lots of customers have actually reported around thirty percent reduced distribution prices compared to their previous email marketing systems.
Currently, I heard there are over four hundred personalized email templates offered on HighLevel. Despite detailed searches of the Template Library, I couldn’t find them within a sub-account in Sub-Account Setting.
A suitable selection of templates shows up when switching to Agency Mode.
You can add your custom-created templates, although this requires both hundred ninety-seven buck month-to-month reseller plan.
Within a sub-account, I just discovered 6 fundamental templates and the choice to develop and save email templates from the ground up for reuse in other campaigns.
Below’s what one template, called “Strategic Preparation,” appears like inside the GHL email layout editor:
Not particularly impressive, but not awful either.
However, I do value that GHL incorporates workflow automation right into email marketing, incorporating:
Invite and Thank You messages
Automated abandoned cart communications
Follow-ups for lead nurturing, GoHighLevel Split Testing
Split testing for conversion optimization, among other features.
In addition, real-time analytics supply insights right into email campaign efficiency. This aids you maximize opportunities or address potential issues as they arise.
The HighLevel CRM System
GoHighLevel’s CRM tool reminds me of ClickFunnels in its thoroughness.
GoHighLevel includes a client portal permitting job development monitoring and viewing past communications.
The workflow automation function helps simplify jobs like get in touch with monitoring, segmentation, and lead advancement with your pipeline.
This stands for a considerable benefit: GoHighLevel assists in engaging interactions with leads through sms message, voicemail declines, and Facebook Messenger. This flexibility means getting in touch with different customer segments through their favored communication channels.
Realize, however– SMS charges use individually from the membership fee.
I additionally value the GoHighLevel Social Planner.
It allows you to create, conserve, edit, routine, blog post, and examine social networks web content across various channels.
It works as a strong replacement for social media sites organizing devices like Barrier, SproutSocial, and Hootsuite– without extra prices.
However that’s not everything; the CRM tool also gives numerous helpful features:
Arrange consultations directly within the platform from the Calendars section.
Merge multi-channel communications to support your clients’ preferred communication approaches and relationship-building methods.
Usage tags and clever listings to sector customers for more targeted campaigns.
Include considerable client information to each access under the Possibility tab, providing clearer understanding of your prospects, leads, and consumers as they progress through your visual pipeline.
Advanced lead racking up helps focus on lead nurturing based upon their activities throughout your pipeline.
Currently let’s talk about the vital services and products you can sell utilizing GoHighLevel
Products You Can Offer With GoHighLevel
Comparable to Kajabi, ClickFunnels, and Systeme, GHL supports both little and comprehensive programs, full with memberships, neighborhoods, and related resources.
GHL additionally enables physical item sales using e-commerce web pages, like Systeme. Nevertheless, dropshipping is not readily available.
GoHighLevel training courses support different content styles, consisting of audio, video, and documents.
This suggests accommodating various knowing designs and appealing to a more comprehensive student base.
Plus, it permits importing training courses from Kajabi, including a lot more flexibility to your training course production initiatives.
In my experience, devoted online course tools like Kajabi, LearnWorlds, and Thinkific give extra advanced options. These include program trickling, social accounts, and progressed community structure and administration tools. However, GHL’s offerings will certainly be adequate for several developers.
GoHighLevel likewise offers training course certificates and numerous repayment options, consisting of installment plans and free courses.
You can conveniently attach your programs to your area for fast access and to improve money making potential.
What I particularly value is exactly how simple it is to incorporate program items straight with your sales funnels and CRM for automated nurturing, lead scoring, conversions, follow-ups, and a lot more.
This is among my preferred facets of Kajabi too.
Reputation Management Features
On-line ratings hold essential relevance, and GoHighLevel recognizes this reality.
The platform automatically sends testimonial requests through SMS, email, and QR code following transactions.
This feature guarantees you do not miss out on opportunities to develop integrity and trust fund with your audience.
You can additionally monitor online testimonials about your solutions or company, permitting ideal responses.
For instance, you can redirect negative responses to an exclusive form prior to public uploading.
Alternatively, you can choose that can leave comments based upon their rating.
This strategy empowers you to involve straight with customers to settle problems without damaging your track record.
And also, GoHighLevel streamlines matters by allowing you to evaluate customer responses across numerous systems– like Yext, Google My Service, and Facebook– directly from your GHL account. Pretty practical performance.
Integration Options
The system supports conventional integration alternatives throughout payment handling, social media and Zapier.
In addition, the App Industry, featuring both paid and free application integrations, is accessible in Agency Mode for account proprietors in addition to for your clients in sub-account mode.
I located roughly 3 hundred fifty applications throughout numerous business categories, consisting of SMS and live chat integrations, social media sites, and marketing automation devices.
You can also integrate WhatsApp and Twilio for messaging, enable bidirectional syncing with various other CRMs, and manage appointments and organizing with Google Calendar.
And also, QuickBooks integration is available for economic administration, to name a few options.
The Reselling and SaaSpreneur Program
The reseller program represents one of GoHighLevel’s primary tourist attractions.
Crucial note: You’ll need Agency Mode access through the Reselling tab to utilize these features.
The Unlimited Plan at two hundred ninety-seven dollars monthly deals:
Full sub-account rebranding and customization
Unlimited client sub-accounts at no additional cost
API accessibility for integrating external tools
To re-sell these ready-to-deploy GHL sub-accounts at a markup, you’ll require the two hundred ninety-seven buck month-to-month Unlimited plan.
When you do this, you can also re-sell other software application solutions to your customers at a markup.
GoHighLevel calls for charging a minimum of ninety-seven dollars monthly for every client.
This suggests you’ll require a minimum of 5 customers renewing monthly to recover cost. Any kind of extra clients past that add straight to your revenue.
The devices you can resell within your sub-accounts include core services like Google Ad Manager, WordPress, Conversation AI, and WhatsApp, plus loads of Industry apps such as AWeber, Continuous Contact, and Wrike.
To be successful with the GoHighLevel reseller program:
Add value to your sub-accounts by including:
Customized frameworks
Ready-made snapshots
Pre-built integrations
Automated process
Without these additions, customers might pick GoHighLevel directly as opposed to paying your costs.
The SaaS Setting consists of white-label alternatives for:
apple iphone application
Android application
Desktop computer application
These applications enable taking care of all social networks, SMS, and email from one place.
Alternatively, you can “gray-label” a mobile app to connect your GHL leads without them requiring to go back to your well-known GHL web pages.
In total, these are three different mobile applications you can select from based upon your purposes.
However, you need to comprehend:
Resellers are responsible for consumer assistance and disputes; failure to resolve concerns can lead to account termination.
Resellers must bill a minimum of ninety-seven bucks regular monthly per sub-account, limiting pricing adaptability.
Marketing life time gain access to for an one-time cost is forbidden without prior authorization.
Pricing Framework and Support Plans
I appreciate that HighLevel’s assistance is available directly from the dashboard via the Help and live conversation buttons.
Once you register for a test, you acquire open door to a welcome training course, onboarding video clip tutorials, and a phone number for support. And of course, they really respond to calls.
I did contact their technical support team for help with developing funnels and sites, which I had browsed thoroughly for. The reaction showed up within twenty-four hours, and the follow-ups were exceptional. The support rep definitely showed deep expertise of the system, which is constantly useful.
Regarding layaway plan, there’s a robust Starter plan offered for ninety-seven dollars, which includes unlimited calls, emails, products, funnels, and a lot more.
Still, you’ll likely wish to think about upgrading to both hundred ninety-seven dollar month-to-month prepare for detailed agency demands. With this plan, you can likewise re-sell the GHL platform as a SaaS.
For support, expect a dynamic Facebook Group community, paid onboarding, and a done-for-you configuration option also available for a fee.
There’s continuous live chat available directly from your GHL dashboard, along with handy documentation for self-service assistance.
Arrangement plans are readily available for an additional price, including a 2 hundred ninety-seven buck alternative for HIPAA conformity if that’s something you need.
You may think the unlimited plan includes unlimited email performance. Different customers have actually whined regarding unexpected bank card costs for sending out emails from their servers without clear openness.
Conclusion: GoHighLevel Split Testing
GoHighLevel is a qualified all-in-one platform for agencies looking for to consolidate their marketing pile with strong CRM and automation features.
However, continue to be aware of its clunky user interface, possible email deliverability issues, and added prices for email volume.
If you can tolerate the harsh edges and primarily offer service clients, GHL uses practical worth– however ensure you evaluate email deliverability prior to completely devoting.
Right here’s one important factor to consider:
If you’re devoting to it, be prepared to spend additional money on a separate email marketing software program due to deliverability concerns and bugs.