GoHighLevel positions itself as a thorough marketing and sales suite constructed especially for electronic agencies. It packages together CRM capabilities, email campaigns, program hosting, and automation operations into one bundle. The core promise? Change your spread toolkit with a single system that deals with customer engagement and organization procedures throughout GoHighLevel Solar Playbook
I have actually always inclined merged platforms for digital commerce.
That’s specifically why tools like ClickFunnels captured my attention years ago.
Yet we’re now in 2026, and the landscape has moved dramatically.
After spending substantial time inside GoHighLevel, I believe you require to hear what I found firsthand.
We’ll likewise analyze exactly how it measures up against completing platforms.
By doing this, you can buy decision you’ll feel great concerning long-lasting.
The Facets of GoHighLevel That Excited Me
Consolidated Option: GoHighLevel merges essential sales and marketing capacities, eliminating the demand for numerous different subscriptions.
Text Messaging Performance: Bidirectional SMS communication offers stronger interaction than standard email approaches.
Powerful CRM System: The get in touch with administration features competing what you ‘d find in ActiveCampaign or ClickFunnels.
Innovative Automation: Exceptional workflow abilities for segmenting audiences, handling calls, and structure custom-made processes.
Competitive Pricing Framework: Regular monthly plans ranging from ninety-seven to 2 hundred ninety-seven bucks complete favorably with Kajabi and ClickFunnels choices that typically begin above one hundred fifty bucks regular monthly. Nevertheless, email costs can accumulate quickly, which I’ll deal with quickly.
Integration Abilities: Suitable with Zapier, email platforms, and messaging solutions.
The Frustrating Components of GoHighLevel
Complicated User interface: The interface felt counterintuitive, with arrangement options scattered throughout the system and simple tasks like funnel modifying needing unnecessarily complicated actions.
Email Program Costs Rise: You’re charged one cent per email message, indicating a list of thirty thousand clients might press your regular monthly bill past three hundred bucks. Combined with excess costs and third-party integration needs like Mailgun, actual month-to-month costs climbed to someplace between four hundred seventy-five and 6 hundred twenty-five dollars.
Dependability Troubles: Multiple individuals have actually documented significant automation malfunctions, including emails being supplied to wrong receivers or sent numerous times to the same individual.
Email Distribution Obstacles: Their email facilities depends on Mailgun, and various users transitioning from other email marketing systems to GoHighLevel experienced substantial declines in deliverability rates. This represents a vital weak point that might eventually push you toward alternate solutions.
Generalist Approach: While automation features are robust, competitors supply better deepness in training course development and neighborhood structure features. That stated, Kajabi bills one hundred forty-nine dollars or even more month-to-month for hosting more than 3 products.
My Bottom Line Evaluation
GoHighLevel offers a capable unified system for marketing, sales, and consumer partnership monitoring at a practical base price factor.
Yet let’s obtain real regarding something crucial.
Most customers view it largely as a CRM or funnel builder as opposed to an email-focused platform.
Various individuals regularly report deliverability troubles with the email features, so element that in if email marketing represents a core component of your strategy.
Those surprise email sending out charges have actually blindsided lots of customers too.
The system genuinely stands out for agencies curious about marketing marketing solutions. With white-labeling capacities, unlimited sub-accounts on premium tiers, and extensive customer management devices, it’s architected particularly for agency development and scaling.
Comprehending GoHighLevel’s Core Purpose
GoHighLevel aspires to serve as an all-encompassing system attending to most electronic sales and marketing needs for your agency.
The system includes email marketing capabilities, training course production devices, workflow automation, CRM functionality, internet site building, landing page production, and extra features.
Its mentioned objective is replacing every other device currently in your pile, and the firm makes no apologies about that aspiration.
Consider this situation:
GoHighLevel asserts it can replacement for platforms like Mailchimp, Calendly, WordPress, Kajabi, ActiveCampaign, Zapier, and numerous other solutions.
What makes GHL distinctive compared to similar platforms like ClickFunnels and Kajabi is its positioning as a solution for marketing agencies and software program resellers.
The pricing appears reasonable at first glance: ninety-seven bucks and 2 hundred ninety-seven dollars regular monthly.
But is that the full photo? Allow’s investigate additionally.
Browsing the GoHighLevel Interface
The GoHighLevel dashboard offers a clean and relatively user-friendly layout that appears welcoming initially.
Nonetheless, the majority of individuals encounter difficulties with the chaotic interface and senseless organization of features.
For instance:
The platform utilizes 3 distinctive settings panels for taking care of different configuration aspects– overall setups, specific settings, and product setups GoHighLevel Solar Playbook
Bizarrely, the web links to these essential settings are positioned on contrary sides of the display, creating unnecessary complication and frustration.
Despite having added information occupied, the dashboard preserves a clean and well-structured look.
I value the capability to develop numerous control panels for organizing various reports right into separate views.
This feature confirms specifically useful when preserving various perspectives for the account owner versus sub-accounts representing your clients.
As I discussed previously, GoHighLevel consists of countless harsh edges in terms of interface and individual experience, and the underlying codebase shows up less than immaculate.
Building Funnels in GoHighLevel
To create a customer’s site, establish landing pages, or create a sales funnel within GoHighLevel, you need to first establish a sub-account by entering their information.
After finishing this step, button to the newly created sub-account, browse to Sites, then choose Funnels. Don’t worry if this really feels confusing– it took me numerous efforts before comprehending the workflow.
HighLevel Funnels allows unlimited sales funnel development, unlike systems such as Kajabi that impose limitations.
Additionally, there are more than one thousand funnel templates offered to accelerate your initial setup.
Based upon my experience, you won’t need substantial competence to develop landing pages and sales funnels utilizing GoHighLevel.
You have the alternative to personalize templates on your own or request GoHighLevel to deal with customization for you.
I selected the self-customization course since I wished to produce thorough, custom funnels from the ground up making use of the drag-and-drop home builder. You just add the sequential steps.
I particularly worth these capabilities:
GHL’s Pictures include allows instantaneous funnel cloning across accounts, saving significant configuration time.
Effective screening with fast action replication and split screening capability.
Real-time alerts about lead actions maintain you educated without consistent manual checking.
I specifically appreciate the multi-channel integration including voice, SMS, and Facebook straight within funnels.
Visual pipeline management with automated policies for progressing leads simplifies follow-up processes.
To better streamline migrations, GHL supplies a ClickFunnels import function for smooth funnel transfers.
Page and Internet Site Building
GoHighLevel makes it possible for page creation from scratch or template selection for modification making use of the intuitive drag-and-drop building contractor.
You’re likewise totally free to incorporate prefabricated web page sections as preferred. Additionally, make use of personalized code to develop specialized functions.
The experience really feels as smooth as Elementor for WordPress. However, Elementor does provide slightly much more, consisting of:
A more comprehensive option of custom typefaces and typography options
Advanced message computer animations
Substantial widget library
Advanced background capacities like parallax scrolling and video backgrounds
However, I believe HighLevel will certainly show enough for most of your clients.
The pages incorporate straight with your GHL sales and marketing automation features, including CRM, appointment scheduling, and email capture, nurturing, and pipeline management.
Very practical capability.
I likewise value the capability to develop “worldwide sections” or web page areas that instantly occupy when producing brand-new pages, saving time and making certain constant branding throughout. An additional Elementor-like function I value.
With Brand Boards discovered under Marketing, you can accomplish the same for message elements and various other branding basics.
The stats web page shows whatever occurring on your sub-account’s website, including web page check outs and sales conversions.
Email Marketing Capabilities
GoHighLevel’s email marketing harbors substantial concealed expenditures. You’ll pay one cent per email past your strategy’s allocation, which collects quickly with larger client checklists. Lots of individuals require third-party solutions like Mailgun for improved deliverability, pressing actual expenses considerably beyond the promoted registration cost.
Now relating to the features:
GoHighLevel permits email campaign and series production with triggers and automatic follow-up messages.
I value the capability to include trackable web links in both emails and SMS messages, allowing you to monitor recipient actions and trigger computerized interactions.
You can save, send out, or routine emails for ideal delivery times.
This confirms beneficial for reaching your audience when they’re more than likely to open messages.
Below’s where the situation weakens significantly.
GoHighLevel recommends Mailgun for bulk email sending out, suggesting their LC service may have reduced delivery rates.
Checking GoHighLevel’s email deliverability prior to full dedication is a good idea, as lots of individuals have reported roughly thirty percent reduced shipment prices contrasted to their previous email marketing systems.
Now, I heard there more than four hundred personalized email templates readily available on HighLevel. Regardless of extensive searches of the Template Library, I couldn’t find them within a sub-account in Sub-Account Setting.
A suitable range of templates shows up when switching to Agency Mode.
You can add your custom-created templates, although this requires both hundred ninety-seven dollar regular monthly reseller plan.
Within a sub-account, I only found six standard templates and the option to develop and conserve email templates from square one for reuse in other projects.
Right here’s what one template, called “Strategic Preparation,” resembles inside the GHL email layout editor:
Not particularly remarkable, but not dreadful either.
However, I do appreciate that GHL incorporates workflow automation right into email marketing, including:
Welcome and Thank You messages
Automated abandoned cart interactions
Follow-ups for lead nurturing, GoHighLevel Solar Playbook
Split testing for conversion optimization, to name a few features.
Additionally, real-time analytics provide understandings into email campaign efficiency. This helps you take advantage of opportunities or address possible issues as they emerge.
The HighLevel CRM System
GoHighLevel’s CRM device reminds me of ClickFunnels in its thoroughness.
GoHighLevel consists of a client portal enabling job progression tracking and viewing past communications.
The workflow automation attribute assists simplify jobs like get in touch with monitoring, division, and lead advancement via your pipeline.
This stands for a significant advantage: GoHighLevel assists in appealing communications with leads via sms message, voicemail decreases, and Facebook Messenger. This adaptability implies connecting with various client sectors through their chosen communication channels.
Understand, however– SMS costs apply separately from the membership cost.
I also value the GoHighLevel Social Planner.
It enables you to develop, conserve, edit, timetable, blog post, and evaluate social media sites material across various channels.
It works as a strong replacement for social networks organizing devices like Barrier, SproutSocial, and Hootsuite– without extra expenses.
However that’s not everything; the CRM tool also supplies a number of valuable features:
Set up consultations straight within the system from the Calendars section.
Combine multi-channel communications to sustain your clients’ favored interaction techniques and relationship-building approaches.
Usage tags and wise listings to sector consumers for even more targeted campaigns.
Add comprehensive customer data to each access under the Chance tab, supplying clearer understanding of your leads, leads, and consumers as they advance with your visual pipeline.
Advanced lead scoring helps prioritize lead nurturing based upon their actions throughout your pipeline.
Currently allow’s talk about the vital products and services you can offer using GoHighLevel
Products You Can Offer With GoHighLevel
Similar to Kajabi, ClickFunnels, and Systeme, GHL supports both small and detailed courses, total with memberships, neighborhoods, and relevant sources.
GHL additionally allows physical item sales making use of shopping pages, like Systeme. Nonetheless, dropshipping is not offered.
GoHighLevel courses support various web content formats, including audio, video clip, and documents.
This indicates suiting various learning styles and interesting a broader pupil base.
Plus, it permits importing courses from Kajabi, adding even more adaptability to your program development initiatives.
In my experience, dedicated on-line course tools like Kajabi, LearnWorlds, and Thinkific provide a lot more innovative alternatives. These include course dripping, social profiles, and advanced area building and management tools. Nonetheless, GHL’s offerings will certainly be adequate for many makers.
GoHighLevel additionally gives course certificates and numerous payment choices, consisting of installment plans and free courses.
You can quickly connect your courses to your neighborhood for fast accessibility and to improve monetization capacity.
What I especially appreciate is exactly how uncomplicated it is to integrate program items directly with your sales funnels and CRM for automatic nurturing, lead scoring, conversions, follow-ups, and more.
This is one of my favorite aspects of Kajabi too.
Reputation Management Features
Online ratings hold important relevance, and GoHighLevel acknowledges this fact.
The system automatically sends evaluation demands using SMS, email, and QR code complying with purchases.
This function ensures you do not miss possibilities to construct integrity and count on with your target market.
You can likewise monitor on-line evaluations concerning your services or business, permitting appropriate reactions.
For example, you can redirect negative responses to a personal kind before public uploading.
Additionally, you can choose that can leave comments based upon their ranking.
This method encourages you to engage straight with customers to resolve concerns without damaging your reputation.
And also, GoHighLevel streamlines matters by enabling you to review client comments across numerous platforms– like Yext, Google My Organization, and Facebook– directly from your GHL account. Pretty convenient capability.
Integration Options
The platform supports basic integration alternatives across payment processing, social media sites and Zapier.
Furthermore, the Application Marketplace, featuring both paid and free application integrations, comes in Agency Mode for account proprietors as well as for your clients in sub-account setting.
I located approximately three hundred fifty apps throughout various organization categories, consisting of SMS and live conversation assimilations, social media sites, and marketing automation tools.
You can likewise incorporate WhatsApp and Twilio for messaging, make it possible for bidirectional syncing with other CRMs, and handle visits and scheduling with Google Schedule.
Plus, QuickBooks integration is readily available for monetary monitoring, among other options.
The Reselling and SaaSpreneur Program
The reseller program stands for one of GoHighLevel’s key tourist attractions.
Vital note: You’ll need Agency Mode access through the Reselling tab to utilize these features.
The Unlimited Plan at 2 hundred ninety-seven dollars regular monthly deals:
Complete sub-account rebranding and customization
Unlimited customer sub-accounts at no additional price
API access for incorporating exterior devices
To market these ready-to-deploy GHL sub-accounts at a markup, you’ll require both hundred ninety-seven dollar month-to-month Unlimited plan.
When you do this, you can likewise market various other software program solutions to your consumers at a markup.
GoHighLevel needs billing a minimum of ninety-seven dollars regular monthly for every customer.
This suggests you’ll require at the very least 5 clients restoring month-to-month to recover cost. Any added clients past that add straight to your income.
The tools you can resell within your sub-accounts include core solutions like Google Ad Manager, WordPress, Discussion AI, and WhatsApp, plus dozens of Industry apps such as AWeber, Continuous Get In Touch With, and Wrike.
To succeed with the GoHighLevel reseller program:
Include value to your sub-accounts by including:
Custom-made frameworks
Prefabricated photos
Pre-built integrations
Automated process
Without these enhancements, clients might pick GoHighLevel straight as opposed to paying your costs.
The SaaS Setting consists of white-label alternatives for:
apple iphone application
Android application
Desktop application
These applications enable taking care of all social media, SMS, and email from one location.
Additionally, you can “gray-label” a mobile app to connect your GHL leads without them requiring to go back to your top quality GHL web pages.
In total amount, these are 3 different mobile applications you can pick from based upon your goals.
Nevertheless, you need to recognize:
Resellers are accountable for consumer support and disputes; failing to settle issues can cause account termination.
Resellers must bill a minimum of ninety-seven dollars month-to-month per sub-account, limiting pricing flexibility.
Marketing lifetime access for an one-time charge is restricted without previous approval.
Pricing Framework and Assistance Plans
I value that HighLevel’s assistance is offered directly from the dashboard through the Help and live chat switches.
When you register for a test, you get free access to a welcome course, onboarding video clip tutorials, and a contact number for assistance. And yes, they really respond to calls.
I did call their technological assistance group for help with producing funnels and web sites, which I had actually searched thoroughly for. The reaction arrived within twenty-four hours, and the follow-ups were excellent. The support representative definitely showed deep knowledge of the platform, which is always useful.
Relating to layaway plan, there’s a robust Starter plan available for ninety-seven dollars, that includes unlimited contacts, emails, items, funnels, and a lot more.
Still, you’ll likely want to think about upgrading to the two hundred ninety-seven dollar month-to-month prepare for extensive agency needs. With this strategy, you can additionally resell the GHL platform as a SaaS.
For support, anticipate a lively Facebook Team community, paid onboarding, and a done-for-you setup option additionally offered for a charge.
There’s continuous live conversation offered straight from your GHL dashboard, in addition to useful documents for self-service help.
Arrangement plans are available for an additional expense, including a 2 hundred ninety-seven dollar option for HIPAA conformity if that’s something you require.
You may think the unlimited plan consists of unlimited email capability. Numerous customers have actually complained concerning unexpected charge card costs for sending emails from their servers without clear transparency.
Verdict: GoHighLevel Solar Playbook
GoHighLevel is a qualified all-in-one platform for agencies seeking to settle their marketing stack with strong CRM and automation features.
Nevertheless, continue to be familiar with its confusing user interface, potential email deliverability problems, and additional expenses for email quantity.
If you can endure the harsh edges and mostly offer organization customers, GHL supplies practical worth– but ensure you examine email deliverability prior to fully devoting.
Here’s one important factor to consider:
If you’re dedicating to it, be prepared to spend additional cash on a separate email marketing software due to deliverability concerns and pests.