GoHighLevel positions itself as a comprehensive marketing and sales collection constructed specifically for electronic agencies. It packages together CRM capacities, email campaigns, training course hosting, and automation process into one plan. The core promise? Change your spread toolkit with a solitary platform that manages client involvement and business operations throughout GoHighLevel Roadmap
I’ve always inclined linked platforms for electronic business.
That’s precisely why tools like ClickFunnels caught my focus years ago.
Yet we’re currently in 2026, and the landscape has actually shifted considerably.
After spending significant time inside GoHighLevel, I believe you require to hear what I found firsthand.
We’ll also take a look at just how it measures up versus competing systems.
This way, you can purchase choice you’ll feel great about long-lasting.
The Aspects of GoHighLevel That Thrilled Me
Consolidated Option: GoHighLevel merges important sales and marketing abilities, eliminating the demand for several separate memberships.
Text Messaging Functionality: Bidirectional SMS communication supplies more powerful interaction than traditional email approaches.
Effective CRM System: The get in touch with administration features competing what you ‘d find in ActiveCampaign or ClickFunnels.
Advanced Automation: Exceptional workflow abilities for segmenting audiences, taking care of calls, and building customized procedures.
Competitive Pricing Framework: Regular monthly plans varying from ninety-seven to two hundred ninety-seven bucks complete positively with Kajabi and ClickFunnels alternatives that typically start over one hundred fifty bucks month-to-month. Nonetheless, email expenditures can collect rapidly, which I’ll attend to shortly.
Integration Capabilities: Compatible with Zapier, email platforms, and messaging services.
The Unsatisfactory Elements of GoHighLevel
Complex Interface: The user interface felt counterintuitive, with setup alternatives scattered throughout the system and uncomplicated tasks like funnel editing and enhancing calling for unnecessarily complicated steps.
Email Broadcast Costs Rise: You’re charged one cent per email message, implying a listing of thirty thousand customers might press your month-to-month expense beyond three hundred dollars. Combined with overage costs and third-party integration requirements like Mailgun, real regular monthly costs reached someplace in between four hundred seventy-five and 6 hundred twenty-five dollars.
Integrity Issues: Several individuals have actually recorded severe automation malfunctions, consisting of emails being delivered to inaccurate recipients or sent multiple times to the same individual.
Email Shipment Obstacles: Their email infrastructure relies on Mailgun, and numerous users transitioning from other email marketing systems to GoHighLevel experienced considerable declines in deliverability prices. This stands for a vital weakness that could ultimately press you towards alternate services.
Generalist Approach: While automation features are durable, rivals give higher depth in course creation and area structure features. That stated, Kajabi bills one hundred forty-nine dollars or even more month-to-month for hosting more than three items.
My Profits Evaluation
GoHighLevel provides a capable unified system for marketing, sales, and consumer connection monitoring at a practical base price factor.
But allow’s obtain real concerning something crucial.
Most users view it mainly as a CRM or funnel builder rather than an email-focused platform.
Various individuals regularly report deliverability issues with the email features, so factor that in if email marketing represents a core part of your technique.
Those surprise email sending costs have blindsided several individuals also.
The system really stands out for agencies curious about reselling marketing services. With white-labeling abilities, unlimited sub-accounts on costs rates, and thorough client management tools, it’s architected particularly for agency growth and scaling.
Recognizing GoHighLevel’s Core Function
GoHighLevel desires function as an all-inclusive platform attending to most electronic sales and marketing demands for your agency.
The system includes email marketing capacities, training course creation devices, workflow automation, CRM capability, website building, landing page creation, and extra features.
Its stated goal is changing every other tool presently in your stack, and the business makes no apologies about that aspiration.
Consider this circumstance:
GoHighLevel asserts it can alternative to systems like Mailchimp, Calendly, WordPress, Kajabi, ActiveCampaign, Zapier, and countless various other services.
What makes GHL distinct contrasted to similar systems like ClickFunnels and Kajabi is its positioning as a service for marketing agencies and software program resellers.
The pricing appears sensible in the beginning glance: ninety-seven bucks and 2 hundred ninety-seven dollars regular monthly.
However is that the complete picture? Let’s investigate even more.
Navigating the GoHighLevel User Interface
The GoHighLevel control panel provides a tidy and seemingly instinctive format that shows up inviting originally.
However, most of users encounter difficulties with the messy interface and not logical organization of features.
For example:
The platform employs three distinct settings panels for handling various configuration elements– general setups, individual setups, and product setups GoHighLevel Roadmap
Bizarrely, the links to these crucial settings are positioned on opposite sides of the display, creating unnecessary confusion and irritation.
Despite having additional data populated, the dashboard preserves a tidy and well-structured look.
I value the ability to produce several dashboards for organizing various reports right into different sights.
This feature confirms specifically valuable when preserving various perspectives for the account owner versus sub-accounts representing your clients.
As I pointed out previously, GoHighLevel consists of numerous rough edges in terms of interface and customer experience, and the underlying codebase shows up less than immaculate.
Building Funnels in GoHighLevel
To construct a customer’s site, create landing pages, or develop a sales funnel within GoHighLevel, you should initially establish a sub-account by entering their info.
After completing this action, button to the recently created sub-account, navigate to Sites, after that select Funnels. Do not stress if this feels complex– it took me numerous attempts prior to recognizing the workflow.
HighLevel Funnels permits unlimited sales funnel production, unlike platforms such as Kajabi that impose limitations.
Additionally, there are greater than one thousand funnel templates available to increase your first setup.
Based on my experience, you will not need extensive experience to build landing pages and sales funnels using GoHighLevel.
You have the alternative to customize templates on your own or request GoHighLevel to manage personalization for you.
I picked the self-customization path due to the fact that I intended to create detailed, custom funnels from scratch making use of the drag-and-drop building contractor. You simply add the sequential steps.
I particularly value these capabilities:
GHL’s Photos feature makes it possible for instant funnel duplicating across accounts, saving significant setup time.
Efficient screening through rapid action replication and split testing functionality.
Real-time notices concerning lead activities keep you informed without constant manual checking.
I particularly value the multi-channel integration including voice, SMS, and Facebook directly within funnels.
Visual pipeline management with computerized guidelines for progressing leads enhances follow-up procedures.
To additionally simplify migrations, GHL provides a ClickFunnels import attribute for seamless funnel transfers.
Page and Web Site Construction
GoHighLevel enables web page production from scratch or template choice for personalization making use of the instinctive drag-and-drop building contractor.
You’re also totally free to include prefabricated web page sections as desired. Alternatively, utilize customized code to develop customized functions.
The experience feels as smooth as Elementor for WordPress. Nevertheless, Elementor does use slightly extra, consisting of:
A broader option of personalized typefaces and typography choices
Innovative text animations
Comprehensive widget collection
Advanced history capabilities like parallax scrolling and video backgrounds
Nevertheless, I think HighLevel will certainly verify enough for the majority of your customers.
The pages integrate directly with your GHL sales and marketing automation features, consisting of CRM, appointment scheduling, and email capture, nurturing, and pipeline management.
Extremely practical capability.
I likewise appreciate the capability to produce “global areas” or page sections that automatically populate when developing brand-new web pages, conserving time and making certain consistent branding throughout. One more Elementor-like feature I value.
With Brand Boards located under Marketing, you can accomplish the very same for message elements and other branding basics.
The data page displays everything taking place on your sub-account’s site, including page gos to and sales conversions.
Email Marketing Capabilities
GoHighLevel’s email marketing nurtures considerable concealed costs. You’ll pay one cent per email past your plan’s allocation, which accumulates rapidly with larger subscriber checklists. Numerous customers call for third-party solutions like Mailgun for enhanced deliverability, pushing real prices substantially past the advertised registration cost.
Now relating to the features:
GoHighLevel enables email campaign and sequence creation with triggers and automated follow-up messages.
I value the ability to add trackable web links in both emails and SMS messages, enabling you to keep an eye on recipient actions and trigger computerized communications.
You can save, send out, or schedule emails for ideal distribution times.
This verifies valuable for reaching your target market when they’re probably to open up messages.
Here’s where the circumstance wears away dramatically.
GoHighLevel advises Mailgun for mass email sending out, suggesting their LC service might have lower distribution prices.
Examining GoHighLevel’s email deliverability before complete dedication is recommended, as numerous users have actually reported approximately thirty percent reduced delivery rates contrasted to their previous email marketing systems.
Now, I heard there more than four hundred personalized email templates offered on HighLevel. In spite of complete searches of the Template Collection, I could not situate them within a sub-account in Sub-Account Mode.
A decent selection of templates appears when switching to Agency Mode.
You can include your custom-created templates, although this requires the two hundred ninety-seven buck month-to-month reseller plan.
Within a sub-account, I just discovered 6 fundamental templates and the alternative to produce and conserve email templates from square one for reuse in other campaigns.
Here’s what one template, called “Strategic Planning,” looks like inside the GHL email design editor:
Not particularly remarkable, but not terrible either.
However, I do value that GHL incorporates workflow automation into email marketing, incorporating:
Welcome and Thanks messages
Automated abandoned cart interactions
Follow-ups for lead nurturing, GoHighLevel Roadmap
Split screening for conversion optimization, to name a few features.
Furthermore, real-time analytics deliver insights right into email campaign performance. This aids you profit from possibilities or address possible troubles as they emerge.
The HighLevel CRM System
GoHighLevel’s CRM tool reminds me of ClickFunnels in its thoroughness.
GoHighLevel includes a customer portal permitting project progress tracking and watching previous communications.
The workflow automation feature aids improve jobs like contact administration, division, and lead advancement with your pipeline.
This stands for a significant benefit: GoHighLevel facilitates appealing interactions with leads via text, voicemail decreases, and Facebook Messenger. This versatility suggests connecting with various consumer sections through their preferred communication channels.
Be aware, though– SMS fees use separately from the registration charge.
I likewise value the GoHighLevel Social Planner.
It allows you to create, conserve, edit, timetable, message, and assess social media material throughout different channels.
It functions as a strong substitute for social media sites scheduling tools like Buffer, SproutSocial, and Hootsuite– without added costs.
However that’s not whatever; the CRM tool likewise supplies a number of helpful features:
Set up appointments directly within the system from the Calendars area.
Combine multi-channel communications to support your customers’ favored communication approaches and relationship-building techniques.
Use tags and clever lists to section customers for more targeted campaigns.
Include comprehensive customer information to every access under the Chance tab, supplying more clear understanding of your potential customers, leads, and consumers as they advance with your aesthetic pipeline.
Advanced lead scoring assists focus on lead nurturing based on their activities throughout your pipeline.
Now let’s go over the vital products and services you can sell making use of GoHighLevel
Products You Can Market Via GoHighLevel
Comparable to Kajabi, ClickFunnels, and Systeme, GHL sustains both tiny and comprehensive training courses, complete with memberships, neighborhoods, and relevant sources.
GHL likewise makes it possible for physical product sales making use of ecommerce pages, like Systeme. Nevertheless, dropshipping is not readily available.
GoHighLevel programs sustain different material styles, including audio, video clip, and records.
This means accommodating different understanding styles and appealing to a more comprehensive trainee base.
And also, it permits importing training courses from Kajabi, adding much more flexibility to your course development initiatives.
In my experience, dedicated on-line training course devices like Kajabi, LearnWorlds, and Thinkific offer more sophisticated alternatives. These include program dripping, social profiles, and advanced neighborhood structure and monitoring devices. Nevertheless, GHL’s offerings will be sufficient for several makers.
GoHighLevel likewise gives course certificates and different payment alternatives, including time payment plan and free courses.
You can quickly connect your programs to your community for fast access and to boost money making capacity.
What I specifically appreciate is exactly how simple it is to integrate training course products straight with your sales funnels and CRM for automatic nurturing, lead scoring, conversions, follow-ups, and a lot more.
This is one of my favored facets of Kajabi as well.
Reputation Management Features
Online ratings hold essential value, and GoHighLevel identifies this fact.
The system automatically sends testimonial requests via SMS, email, and QR code following deals.
This attribute ensures you do not miss out on possibilities to build reliability and count on with your audience.
You can additionally keep track of on-line evaluations about your services or business, enabling proper reactions.
For example, you can redirect negative comments to a personal kind before public posting.
Additionally, you can select who can leave comments based on their score.
This technique empowers you to involve directly with clients to resolve problems without harming your credibility.
Plus, GoHighLevel streamlines matters by enabling you to review customer feedback throughout various platforms– like Yext, Google My Company, and Facebook– straight from your GHL account. Pretty convenient capability.
Integration Choices
The system supports conventional integration choices across settlement processing, social media and Zapier.
In addition, the Application Marketplace, featuring both paid and complimentary application combinations, is accessible in Agency Mode for account proprietors along with for your customers in sub-account mode.
I discovered around three hundred fifty apps throughout numerous service groups, consisting of SMS and live chat integrations, social media, and marketing automation tools.
You can also incorporate WhatsApp and Twilio for messaging, enable bidirectional syncing with other CRMs, and manage appointments and organizing with Google Schedule.
Plus, QuickBooks integration is offered for financial monitoring, among other alternatives.
The Reselling and SaaSpreneur Program
The reseller program stands for among GoHighLevel’s main attractions.
Vital note: You’ll require Agency Mode accessibility via the Reselling tab to use these features.
The Unlimited Plan at 2 hundred ninety-seven dollars regular monthly offers:
Full sub-account rebranding and personalization
Unlimited client sub-accounts at no additional expense
API access for integrating external devices
To market these ready-to-deploy GHL sub-accounts at a markup, you’ll need both hundred ninety-seven dollar monthly Unlimited plan.
When you do this, you can additionally market various other software application remedies to your customers at a markup.
GoHighLevel calls for billing a minimum of ninety-seven dollars monthly for each client.
This suggests you’ll need at the very least 5 clients renewing monthly to recover cost. Any added customers beyond that add straight to your earnings.
The devices you can resell within your sub-accounts consist of core solutions like Google Ad Manager, WordPress, Conversation AI, and WhatsApp, plus dozens of Industry apps such as AWeber, Consistent Contact, and Wrike.
To do well with the GoHighLevel reseller program:
Add worth to your sub-accounts by including:
Custom structures
Ready-made photos
Pre-built integrations
Automated workflows
Without these enhancements, customers may select GoHighLevel straight as opposed to paying your premium.
The SaaS Setting includes white-label options for:
iPhone application
Android application
Desktop computer application
These applications allow managing all social media sites, SMS, and email from one location.
Conversely, you can “gray-label” a mobile app to connect your GHL leads without them needing to return to your well-known GHL pages.
In total amount, these are 3 different mobile applications you can pick from based on your purposes.
Nonetheless, you require to understand:
Resellers are responsible for client assistance and disputes; failure to settle concerns can result in account termination.
Resellers need to bill at the very least ninety-seven bucks regular monthly per sub-account, limiting pricing flexibility.
Marketing lifetime access for a single fee is forbidden without prior approval.
Pricing Framework and Support Plans
I value that HighLevel’s support is offered straight from the dashboard through the Assistance and live chat buttons.
When you register for a test, you gain free access to a welcome training course, onboarding video clip tutorials, and a telephone number for assistance. And indeed, they actually answer telephone calls.
I did call their technical support group for assistance with producing funnels and web sites, which I had actually searched thoroughly for. The action arrived within twenty-four hours, and the follow-ups were superb. The assistance agent definitely showed deep knowledge of the system, which is constantly useful.
Relating to layaway plan, there’s a robust Starter plan available for ninety-seven dollars, which includes unlimited get in touches with, emails, products, funnels, and extra.
Still, you’ll likely want to think about updating to the two hundred ninety-seven buck regular monthly plan for thorough agency demands. With this strategy, you can also market the GHL platform as a SaaS.
For assistance, anticipate a lively Facebook Team area, paid onboarding, and a done-for-you arrangement option likewise offered for a cost.
There’s continuous real-time chat offered directly from your GHL control panel, along with valuable documentation for self-service help.
Arrangement plans are readily available for an added price, consisting of a two hundred ninety-seven buck choice for HIPAA conformity if that’s something you call for.
You might assume the unlimited plan includes unlimited email functionality. Different customers have complained about unexpected bank card costs for sending out emails from their web servers without clear openness.
Verdict: GoHighLevel Roadmap
GoHighLevel is a capable all-in-one platform for agencies seeking to settle their marketing pile with strong CRM and automation features.
Nonetheless, stay aware of its confusing user interface, possible email deliverability problems, and additional prices for email volume.
If you can tolerate the harsh edges and mostly offer business clients, GHL offers affordable worth– yet guarantee you examine email deliverability prior to totally dedicating.
Right here’s one critical factor to consider:
If you’re committing to it, be prepared to invest extra cash on a separate email marketing software program as a result of deliverability problems and pests.