GoHighLevel positions itself as a thorough marketing and sales suite constructed particularly for electronic agencies. It packages together CRM abilities, email campaigns, training course hosting, and automation process into one plan. The core pledge? Replace your spread toolkit with a solitary system that deals with client engagement and business procedures throughout GoHighLevel Real Estate Agent Playbook
I have actually always gravitated toward merged systems for electronic business.
That’s exactly why devices like ClickFunnels caught my interest years earlier.
Yet we’re now in 2026, and the landscape has actually changed substantially.
After spending considerable time inside GoHighLevel, I assume you require to hear what I discovered firsthand.
We’ll likewise examine just how it measures up versus contending platforms.
This way, you can buy choice you’ll feel great concerning long-term.
The Aspects of GoHighLevel That Excited Me
Consolidated Service: GoHighLevel merges important sales and marketing abilities, removing the need for several different memberships.
Text Messaging Performance: Bidirectional SMS communication provides stronger engagement than conventional email techniques.
Powerful CRM System: The call monitoring features rival what you would certainly discover in ActiveCampaign or ClickFunnels.
Sophisticated Automation: Superb workflow capabilities for segmenting target markets, taking care of get in touches with, and building personalized processes.
Competitive Pricing Structure: Monthly plans varying from ninety-seven to two hundred ninety-seven bucks contend favorably with Kajabi and ClickFunnels options that commonly start above one hundred fifty bucks monthly. Nevertheless, email expenses can gather swiftly, which I’ll deal with shortly.
Integration Capabilities: Compatible with Zapier, email platforms, and messaging solutions.
The Unsatisfactory Elements of GoHighLevel
Complicated User interface: The user interface felt counterproductive, with arrangement options scattered throughout the platform and straightforward jobs like funnel editing and enhancing calling for needlessly intricate steps.
Email Broadcast Expenses Escalate: You’re billed one cent per email message, implying a checklist of thirty thousand clients could press your monthly costs beyond three hundred dollars. Integrated with excess costs and third-party integration requirements like Mailgun, actual regular monthly expenses climbed to someplace between four hundred seventy-five and 6 hundred twenty-five bucks.
Dependability Troubles: Numerous users have actually documented significant automation malfunctions, consisting of emails being delivered to wrong receivers or sent out several times to the very same individual.
Email Delivery Obstacles: Their email framework depends on Mailgun, and many individuals transitioning from various other email marketing platforms to GoHighLevel experienced significant decreases in deliverability prices. This stands for a crucial weakness that can ultimately push you toward different services.
Generalist Technique: While automation features are robust, rivals offer higher deepness in program development and community structure features. That claimed, Kajabi charges one hundred forty-nine bucks or more month-to-month for hosting greater than three products.
My Bottom Line Assessment
GoHighLevel offers a qualified unified platform for marketing, sales, and consumer connection management at a practical base rate factor.
But allow’s obtain actual regarding something crucial.
Many users view it mainly as a CRM or funnel builder as opposed to an email-focused system.
Various individuals regularly report deliverability troubles with the email features, so variable that in if email marketing represents a core part of your approach.
Those shock email sending out charges have actually blindsided many customers also.
The platform absolutely succeeds for agencies curious about marketing marketing services. With white-labeling abilities, unlimited sub-accounts on premium rates, and detailed client administration tools, it’s architected especially for agency growth and scaling.
Recognizing GoHighLevel’s Core Objective
GoHighLevel aspires to function as a comprehensive platform addressing most electronic sales and marketing needs for your agency.
The platform consists of email marketing capacities, training course production devices, workflow automation, CRM capability, web site building, landing page development, and extra features.
Its mentioned purpose is replacing every other tool currently in your stack, and the business makes no apologies regarding that ambition.
Consider this scenario:
GoHighLevel claims it can substitute for platforms like Mailchimp, Calendly, WordPress, Kajabi, ActiveCampaign, Zapier, and numerous various other solutions.
What makes GHL distinctive compared to similar platforms like ClickFunnels and Kajabi is its positioning as a remedy for marketing agencies and software resellers.
The pricing appears affordable initially glimpse: ninety-seven dollars and two hundred ninety-seven dollars month-to-month.
But is that the complete image? Let’s investigate even more.
Browsing the GoHighLevel User Interface
The GoHighLevel control panel offers a tidy and apparently instinctive design that appears inviting originally.
Nevertheless, the majority of customers encounter difficulties with the messy interface and illogical company of features.
As an example:
The system employs three distinct setups panels for managing different arrangement aspects– overall setups, private settings, and item setups GoHighLevel Real Estate Agent Playbook
Bizarrely, the web links to these essential setups are placed on contrary sides of the screen, producing unnecessary confusion and irritation.
Despite having additional information populated, the dashboard preserves a tidy and well-structured appearance.
I appreciate the capacity to produce numerous dashboards for organizing different records into separate views.
This function shows particularly valuable when keeping various viewpoints for the account proprietor versus sub-accounts representing your customers.
As I discussed earlier, GoHighLevel has countless harsh edges in regards to interface and user experience, and the underlying codebase appears less than immaculate.
Building Funnels in GoHighLevel
To create a customer’s web site, establish landing pages, or create a sales funnel within GoHighLevel, you need to initially develop a sub-account by entering their information.
After finishing this step, button to the recently produced sub-account, navigate to Sites, after that choose Funnels. Don’t fret if this feels complex– it took me a number of efforts prior to recognizing the workflow.
HighLevel Funnels allows unlimited sales funnel creation, unlike platforms such as Kajabi that impose constraints.
Furthermore, there are greater than one thousand funnel templates available to increase your first setup.
Based upon my experience, you will not need comprehensive proficiency to build landing pages and sales funnels utilizing GoHighLevel.
You have the alternative to personalize templates yourself or request GoHighLevel to handle personalization for you.
I picked the self-customization path due to the fact that I intended to produce comprehensive, custom funnels from scratch utilizing the drag-and-drop builder. You just include the sequential actions.
I particularly worth these capabilities:
GHL’s Pictures feature makes it possible for instant funnel duplicating across accounts, saving substantial arrangement time.
Efficient screening through quick step replication and split screening functionality.
Real-time notifications concerning lead activities maintain you notified without continuous hands-on checking.
I specifically value the multi-channel integration including voice, SMS, and Facebook directly within funnels.
Aesthetic pipeline management with computerized guidelines for advancing leads streamlines follow-up processes.
To better streamline migrations, GHL supplies a ClickFunnels import attribute for smooth funnel transfers.
Page and Web Site Building
GoHighLevel makes it possible for page production from scratch or template option for personalization utilizing the instinctive drag-and-drop contractor.
You’re likewise cost-free to integrate ready-made page sections as preferred. Alternatively, utilize customized code to create customized functions.
The experience feels as smooth as Elementor for WordPress. Nonetheless, Elementor does provide somewhat a lot more, consisting of:
A broader option of personalized font styles and typography choices
Sophisticated text computer animations
Extensive widget collection
Advanced history capacities like parallax scrolling and video backgrounds
However, I think HighLevel will show sufficient for the majority of your customers.
The web pages incorporate straight with your GHL sales and marketing automation features, including CRM, appointment scheduling, and email capture, nurturing, and pipeline management.
Incredibly hassle-free functionality.
I also value the ability to create “worldwide areas” or page areas that immediately occupy when producing brand-new pages, conserving time and ensuring consistent branding throughout. Another Elementor-like function I value.
With Brand Boards located under Marketing, you can complete the exact same for message components and other branding fundamentals.
The statistics web page shows whatever taking place on your sub-account’s site, consisting of page sees and sales conversions.
Email Marketing Capabilities
GoHighLevel’s email marketing harbors considerable concealed costs. You’ll pay one cent per email beyond your plan’s allocation, which accumulates rapidly with bigger client listings. Many customers call for third-party solutions like Mailgun for boosted deliverability, pressing real expenses substantially past the marketed registration cost.
Currently concerning the features:
GoHighLevel allows email campaign and sequence creation with triggers and automatic follow-up messages.
I value the ability to add trackable links in both emails and SMS messages, enabling you to keep an eye on recipient actions and activate automatic interactions.
You can save, send, or schedule emails for ideal delivery times.
This shows useful for reaching your audience when they’re more than likely to open up messages.
Right here’s where the scenario wears away substantially.
GoHighLevel advises Mailgun for bulk email sending out, recommending their LC solution might have reduced distribution rates.
Testing GoHighLevel’s email deliverability prior to complete dedication is suggested, as numerous customers have reported roughly thirty percent lower shipment rates contrasted to their previous email marketing platforms.
Now, I heard there are over four hundred personalized email templates offered on HighLevel. Despite comprehensive searches of the Template Library, I could not find them within a sub-account in Sub-Account Setting.
A good variety of templates appears when changing to Agency Mode.
You can include your custom-created templates, although this needs both hundred ninety-seven dollar month-to-month reseller strategy.
Within a sub-account, I only discovered 6 fundamental templates and the option to create and conserve email templates from the ground up for reuse in various other campaigns.
Right here’s what one template, called “Strategic Preparation,” resembles inside the GHL email style editor:
Not particularly outstanding, however not awful either.
However, I do value that GHL integrates workflow automation right into email marketing, including:
Invite and Thanks messages
Automated abandoned cart interactions
Follow-ups for lead nurturing, GoHighLevel Real Estate Agent Playbook
Split screening for conversion optimization, among other features.
In addition, real-time analytics supply insights into email campaign efficiency. This assists you profit from opportunities or address prospective problems as they emerge.
The HighLevel CRM System
GoHighLevel’s CRM device advises me of ClickFunnels in its thoroughness.
GoHighLevel includes a client portal permitting task progress monitoring and viewing past interactions.
The workflow automation feature helps simplify jobs like get in touch with administration, division, and lead innovation through your pipeline.
This stands for a substantial benefit: GoHighLevel helps with interesting interactions with leads with text messages, voicemail declines, and Facebook Carrier. This flexibility indicates getting in touch with different customer sectors through their preferred communication channels.
Know, though– SMS fees use individually from the registration cost.
I also value the GoHighLevel Social Planner.
It allows you to create, save, modify, timetable, message, and analyze social media sites web content throughout various networks.
It works as a strong replacement for social media sites organizing devices like Barrier, SproutSocial, and Hootsuite– without additional prices.
But that’s not everything; the CRM device also supplies several valuable features:
Schedule visits straight within the system from the Calendars section.
Merge multi-channel interactions to sustain your clients’ recommended interaction approaches and relationship-building strategies.
Use tags and clever listings to section customers for more targeted campaigns.
Include substantial consumer information per access under the Possibility tab, giving clearer understanding of your potential customers, leads, and consumers as they progress with your aesthetic pipeline.
Advanced lead scoring helps prioritize lead nurturing based upon their activities throughout your pipeline.
Now allow’s talk about the essential product or services you can offer making use of GoHighLevel
Products You Can Market Via GoHighLevel
Similar to Kajabi, ClickFunnels, and Systeme, GHL supports both little and thorough training courses, complete with memberships, areas, and relevant sources.
GHL also allows physical product sales utilizing shopping web pages, like Systeme. Nevertheless, dropshipping is not available.
GoHighLevel training courses sustain numerous content layouts, consisting of sound, video, and papers.
This implies suiting various understanding designs and interesting a broader student base.
And also, it allows importing courses from Kajabi, including a lot more versatility to your program creation efforts.
In my experience, devoted online program tools like Kajabi, LearnWorlds, and Thinkific supply more innovative options. These consist of training course dripping, social accounts, and advanced neighborhood building and management tools. Nonetheless, GHL’s offerings will be adequate for many creators.
GoHighLevel likewise offers training course certificates and various settlement alternatives, including time payment plan and free courses.
You can easily attach your courses to your neighborhood for fast gain access to and to improve monetization potential.
What I especially value is how simple it is to incorporate training course products directly with your sales funnels and CRM for automated nurturing, lead racking up, conversions, follow-ups, and much more.
This is just one of my favorite elements of Kajabi also.
Reputation Management Features
Online ratings hold essential value, and GoHighLevel identifies this fact.
The platform instantly sends testimonial demands by means of SMS, email, and QR code following purchases.
This feature guarantees you don’t miss opportunities to construct credibility and trust with your audience.
You can also keep an eye on online testimonials regarding your services or service, permitting appropriate responses.
As an example, you can reroute adverse comments to an exclusive form before public uploading.
Additionally, you can select who can leave remarks based on their score.
This strategy equips you to involve straight with clients to deal with problems without harming your online reputation.
Plus, GoHighLevel streamlines issues by permitting you to assess customer responses across different systems– like Yext, Google My Service, and Facebook– straight from your GHL account. Pretty practical capability.
Integration Options
The platform supports standard integration choices throughout settlement processing, social media and Zapier.
Additionally, the App Industry, including both paid and complimentary app assimilations, is accessible in Agency Mode for account owners along with for your customers in sub-account setting.
I located roughly three hundred fifty apps across numerous company groups, consisting of SMS and live chat combinations, social media, and marketing automation tools.
You can also integrate WhatsApp and Twilio for messaging, enable bidirectional syncing with other CRMs, and handle appointments and organizing with Google Calendar.
Plus, QuickBooks integration is readily available for financial monitoring, to name a few alternatives.
The Reselling and SaaSpreneur Program
The reseller program stands for among GoHighLevel’s primary tourist attractions.
Crucial note: You’ll need Agency Mode accessibility with the Reselling tab to utilize these features.
The Unlimited Plan at two hundred ninety-seven bucks month-to-month deals:
Total sub-account rebranding and personalization
Unlimited client sub-accounts at no additional cost
API accessibility for incorporating external devices
To re-sell these ready-to-deploy GHL sub-accounts at a markup, you’ll need the two hundred ninety-seven dollar regular monthly Unlimited plan.
When you do this, you can also market other software services to your clients at a markup.
GoHighLevel calls for charging a minimum of ninety-seven dollars monthly for each customer.
This suggests you’ll need at least 5 customers restoring regular monthly to recover cost. Any additional customers past that contribute straight to your earnings.
The devices you can re-sell within your sub-accounts consist of core services like Google Ad Manager, WordPress, Discussion AI, and WhatsApp, plus loads of Marketplace apps such as AWeber, Constant Get In Touch With, and Wrike.
To prosper with the GoHighLevel reseller program:
Include value to your sub-accounts by consisting of:
Custom frameworks
Ready-made photos
Pre-built combinations
Automated workflows
Without these enhancements, customers may pick GoHighLevel straight as opposed to paying your premium.
The SaaS Mode consists of white-label alternatives for:
iPhone application
Android application
Desktop application
These applications enable handling all social media, SMS, and email from one area.
Conversely, you can “gray-label” a mobile app to attach your GHL leads without them requiring to go back to your well-known GHL pages.
In total amount, these are three different mobile applications you can select from based on your goals.
However, you need to recognize:
Resellers are responsible for customer assistance and disputes; failing to deal with concerns can lead to account termination.
Resellers must bill a minimum of ninety-seven dollars monthly per sub-account, restricting pricing flexibility.
Marketing life time access for an one-time charge is banned without prior authorization.
Pricing Structure and Assistance Plans
I appreciate that HighLevel’s assistance is readily available directly from the control panel through the Aid and live chat buttons.
As soon as you register for a trial, you gain free access to a welcome course, onboarding video clip tutorials, and a contact number for support. And of course, they really address phone calls.
I did contact their technological assistance group for support with creating funnels and sites, which I had looked extensively for. The response got here within twenty-four hours, and the follow-ups were exceptional. The assistance representative certainly demonstrated deep knowledge of the system, which is constantly valuable.
Pertaining to layaway plan, there’s a durable Starter plan offered for ninety-seven bucks, that includes unlimited get in touches with, emails, items, funnels, and more.
Still, you’ll likely intend to think about updating to the two hundred ninety-seven dollar regular monthly plan for comprehensive agency needs. With this plan, you can additionally market the GHL platform as a SaaS.
For assistance, expect a vivid Facebook Group community, paid onboarding, and a done-for-you arrangement option additionally readily available for a cost.
There’s around-the-clock online chat available directly from your GHL control panel, along with valuable paperwork for self-service help.
Arrangement plans are offered for an extra cost, including a two hundred ninety-seven buck choice for HIPAA conformity if that’s something you need.
You may presume the unlimited plan includes unlimited email capability. Numerous customers have actually complained concerning unexpected bank card charges for sending emails from their web servers without clear transparency.
Verdict: GoHighLevel Real Estate Agent Playbook
GoHighLevel is a capable all-in-one platform for agencies looking for to consolidate their marketing stack with strong CRM and automation features.
However, remain familiar with its cumbersome interface, potential email deliverability problems, and additional prices for email quantity.
If you can tolerate the harsh edges and mainly serve company clients, GHL provides affordable value– yet guarantee you check email deliverability prior to fully committing.
Below’s one essential factor to consider:
If you’re dedicating to it, be prepared to invest added money on a separate email marketing software application due to deliverability concerns and insects.