GoHighLevel placements itself as a detailed marketing and sales collection developed especially for electronic agencies. It bundles together CRM capacities, email campaigns, training course hosting, and automation workflows into one package. The core pledge? Change your scattered toolkit with a single system that deals with customer interaction and organization operations from start to finish GoHighLevel Pros and Cons
I have actually constantly gravitated toward unified systems for electronic business.
That’s precisely why devices like ClickFunnels captured my focus years back.
Yet we’re now in 2026, and the landscape has changed substantially.
After investing significant time inside GoHighLevel, I assume you need to hear what I uncovered firsthand.
We’ll also take a look at just how it measures up against completing platforms.
This way, you can buy choice you’ll feel great regarding lasting.
The Facets of GoHighLevel That Excited Me
Consolidated Option: GoHighLevel merges crucial sales and marketing capabilities, getting rid of the requirement for numerous different memberships.
Text Messaging Performance: Bidirectional SMS communication supplies stronger engagement than standard email techniques.
Effective CRM System: The contact management features competing what you ‘d locate in ActiveCampaign or ClickFunnels.
Advanced Automation: Exceptional workflow abilities for segmenting audiences, handling get in touches with, and structure custom-made processes.
Competitive Pricing Structure: Regular monthly plans ranging from ninety-seven to 2 hundred ninety-seven bucks compete positively with Kajabi and ClickFunnels options that typically begin above one hundred fifty dollars regular monthly. Nevertheless, email expenditures can gather quickly, which I’ll address quickly.
Integration Capabilities: Suitable with Zapier, email platforms, and messaging solutions.
The Disappointing Elements of GoHighLevel
Complicated Interface: The interface really felt counterproductive, with setup choices spread throughout the system and uncomplicated jobs like funnel editing and enhancing calling for needlessly complicated steps.
Email Program Costs Rise: You’re billed one cent per email message, implying a checklist of thirty thousand subscribers could press your regular monthly expense past 3 hundred dollars. Combined with overage charges and third-party integration demands like Mailgun, actual regular monthly costs reached somewhere in between four hundred seventy-five and six hundred twenty-five dollars.
Integrity Troubles: Numerous users have actually documented major automation breakdowns, including emails being supplied to wrong receivers or sent numerous times to the same person.
Email Distribution Difficulties: Their email infrastructure relies on Mailgun, and numerous individuals transitioning from other email marketing systems to GoHighLevel experienced significant decreases in deliverability prices. This stands for a vital weakness that might ultimately push you towards alternative solutions.
Generalist Method: While automation features are robust, rivals give greater deepness in program production and area building features. That claimed, Kajabi charges one hundred forty-nine dollars or more regular monthly for hosting more than three items.
My Profits Analysis
GoHighLevel provides a capable unified platform for marketing, sales, and consumer connection administration at a practical base cost point.
However let’s get genuine regarding something crucial.
A lot of individuals watch it mainly as a CRM or funnel builder as opposed to an email-focused system.
Various individuals regularly report deliverability issues with the email features, so aspect that in if email marketing stands for a core component of your approach.
Those shock email sending out costs have blindsided numerous individuals as well.
The platform genuinely excels for agencies thinking about marketing marketing solutions. With white-labeling abilities, unlimited sub-accounts on costs tiers, and comprehensive client monitoring tools, it’s architected specifically for agency growth and scaling.
Understanding GoHighLevel’s Core Objective
GoHighLevel desires act as an all-inclusive platform resolving most digital sales and marketing needs for your agency.
The platform includes email marketing abilities, program development tools, workflow automation, CRM performance, site structure, landing page production, and additional features.
Its stated purpose is replacing every other tool currently in your pile, and the company makes no apologies concerning that aspiration.
Consider this circumstance:
GoHighLevel asserts it can substitute for systems like Mailchimp, Calendly, WordPress, Kajabi, ActiveCampaign, Zapier, and countless other solutions.
What makes GHL distinctive compared to similar platforms like ClickFunnels and Kajabi is its positioning as an option for marketing agencies and software resellers.
The pricing appears affordable initially look: ninety-seven bucks and 2 hundred ninety-seven bucks monthly.
But is that the complete photo? Let’s examine further.
Browsing the GoHighLevel Interface
The GoHighLevel dashboard provides a tidy and seemingly user-friendly format that appears welcoming originally.
However, most of individuals encounter difficulties with the chaotic user interface and senseless company of features.
For instance:
The platform utilizes 3 distinctive settings panels for managing different setup elements– total settings, private settings, and item setups GoHighLevel Pros and Cons
Bizarrely, the web links to these important setups are placed on opposite sides of the display, developing unneeded complication and disappointment.
Despite having additional data populated, the dashboard maintains a clean and well-structured appearance.
I appreciate the capacity to produce multiple control panels for arranging different records into separate views.
This function proves particularly beneficial when preserving various perspectives for the account owner versus sub-accounts representing your consumers.
As I pointed out earlier, GoHighLevel consists of various harsh edges in terms of interface and user experience, and the underlying codebase appears less than beautiful.
Structure Funnels in GoHighLevel
To create a client’s website, create landing pages, or create a sales funnel within GoHighLevel, you have to initially develop a sub-account by entering their details.
After completing this step, button to the recently created sub-account, navigate to Sites, then pick Funnels. Do not fret if this feels confusing– it took me a number of efforts before understanding the workflow.
HighLevel Funnels enables unlimited sales funnel development, unlike systems such as Kajabi that enforce restrictions.
Furthermore, there are more than one thousand funnel templates offered to accelerate your preliminary setup.
Based upon my experience, you won’t call for substantial experience to develop landing pages and sales funnels using GoHighLevel.
You have the option to tailor templates yourself or demand GoHighLevel to take care of modification for you.
I chose the self-customization route due to the fact that I wished to create detailed, custom funnels from scratch making use of the drag-and-drop contractor. You just include the consecutive actions.
I particularly worth these capacities:
GHL’s Snapshots feature allows instantaneous funnel cloning throughout accounts, saving significant configuration time.
Reliable screening via quick step replication and split screening performance.
Real-time alerts about lead actions keep you educated without consistent manual monitoring.
I especially appreciate the multi-channel integration including voice, SMS, and Facebook straight within funnels.
Visual pipeline management with automatic regulations for advancing leads simplifies follow-up processes.
To even more simplify movements, GHL supplies a ClickFunnels import attribute for smooth funnel transfers.
Web Page and Web Site Building
GoHighLevel makes it possible for page creation from the ground up or template selection for customization using the intuitive drag-and-drop contractor.
You’re also free to integrate prefabricated web page areas as preferred. Conversely, use custom code to produce specialized features.
The experience feels as smooth as Elementor for WordPress. However, Elementor does offer somewhat extra, including:
A broader choice of personalized typefaces and typography options
Advanced message animations
Considerable widget collection
Advanced background capabilities like parallax scrolling and video clip histories
Nonetheless, I believe HighLevel will certainly confirm adequate for the majority of your clients.
The web pages incorporate straight with your GHL sales and marketing automation features, including CRM, appointment scheduling, and email capture, nurturing, and pipeline management.
Very practical performance.
I also value the capability to produce “international sections” or web page areas that instantly inhabit when developing new pages, conserving time and guaranteeing constant branding throughout. An additional Elementor-like function I value.
With Brand Boards located under Marketing, you can accomplish the very same for text components and various other branding fundamentals.
The stats page shows whatever taking place on your sub-account’s website, consisting of web page visits and sales conversions.
Email Marketing Capabilities
GoHighLevel’s email marketing nurtures considerable hidden expenses. You’ll pay one cent per email past your strategy’s allowance, which accumulates quickly with bigger client checklists. Many customers need third-party solutions like Mailgun for improved deliverability, pressing actual prices substantially beyond the advertised subscription price.
Currently relating to the features:
GoHighLevel permits email campaign and series creation with triggers and automated follow-up messages.
I value the ability to include trackable links in both emails and SMS messages, enabling you to keep track of recipient activities and set off automatic communications.
You can conserve, send, or schedule emails for optimum shipment times.
This shows useful for reaching your target market when they’re most likely to open up messages.
Below’s where the situation weakens substantially.
GoHighLevel advises Mailgun for bulk email sending, recommending their LC solution might have reduced delivery prices.
Checking GoHighLevel’s email deliverability before complete dedication is a good idea, as lots of customers have actually reported around thirty percent lower distribution rates compared to their previous email marketing platforms.
Currently, I heard there more than four hundred personalized email templates offered on HighLevel. Regardless of complete searches of the Template Collection, I couldn’t find them within a sub-account in Sub-Account Mode.
A good range of templates appears when changing to Agency Mode.
You can include your custom-created templates, although this needs the two hundred ninety-seven dollar regular monthly reseller strategy.
Within a sub-account, I just discovered 6 fundamental templates and the option to create and conserve email templates from scratch for reuse in other projects.
Here’s what one template, called “Strategic Planning,” appears like inside the GHL email layout editor:
Not particularly remarkable, but not horrible either.
Nonetheless, I do appreciate that GHL integrates workflow automation into email marketing, including:
Welcome and Thanks messages
Automated abandoned cart interactions
Follow-ups for lead nurturing, GoHighLevel Pros and Cons
Split screening for conversion optimization, to name a few features.
In addition, real-time analytics provide insights right into email campaign performance. This helps you profit from possibilities or address possible troubles as they emerge.
The HighLevel CRM System
GoHighLevel’s CRM device reminds me of ClickFunnels in its thoroughness.
GoHighLevel consists of a client portal enabling project progress tracking and seeing previous communications.
The workflow automation attribute helps improve tasks like contact administration, segmentation, and lead development with your pipeline.
This represents a significant advantage: GoHighLevel facilitates appealing communications with leads through sms message, voicemail decreases, and Facebook Messenger. This flexibility implies connecting with various consumer sections through their chosen communication channels.
Know, however– SMS charges apply independently from the subscription cost.
I additionally value the GoHighLevel Social Planner.
It enables you to develop, conserve, edit, timetable, message, and examine social media content across different channels.
It functions as a solid replacement for social networks scheduling tools like Barrier, SproutSocial, and Hootsuite– without additional costs.
However that’s not every little thing; the CRM device additionally provides numerous valuable features:
Arrange consultations directly within the system from the Calendars section.
Combine multi-channel communications to support your clients’ preferred interaction techniques and relationship-building approaches.
Usage tags and smart checklists to sector clients for more targeted projects.
Include considerable client data to each access under the Opportunity tab, providing more clear understanding of your prospects, leads, and clients as they proceed through your aesthetic pipeline.
Advanced lead racking up assists prioritize lead nurturing based on their activities throughout your pipeline.
Now allow’s review the vital services and products you can offer utilizing GoHighLevel
Products You Can Sell Via GoHighLevel
Similar to Kajabi, ClickFunnels, and Systeme, GHL sustains both little and comprehensive programs, complete with memberships, communities, and related resources.
GHL additionally makes it possible for physical item sales utilizing shopping pages, like Systeme. Nonetheless, dropshipping is not readily available.
GoHighLevel programs support different content styles, consisting of audio, video clip, and documents.
This implies fitting various knowing designs and appealing to a more comprehensive pupil base.
And also, it allows importing programs from Kajabi, adding a lot more flexibility to your program production efforts.
In my experience, committed online training course tools like Kajabi, LearnWorlds, and Thinkific give extra advanced options. These consist of course leaking, social profiles, and advanced community structure and administration tools. Nonetheless, GHL’s offerings will certainly be enough for numerous makers.
GoHighLevel likewise gives course certificates and numerous payment options, including time payment plan and free courses.
You can quickly link your programs to your community for quick access and to enhance monetization capacity.
What I especially value is just how uncomplicated it is to integrate course items straight with your sales funnels and CRM for automated nurturing, lead racking up, conversions, follow-ups, and extra.
This is among my preferred elements of Kajabi also.
Reputation Management Features
On-line rankings hold vital relevance, and GoHighLevel acknowledges this reality.
The platform instantly sends out testimonial requests by means of SMS, email, and QR code complying with deals.
This attribute guarantees you don’t miss chances to construct trustworthiness and trust with your audience.
You can likewise keep track of online reviews about your services or service, enabling ideal feedbacks.
For example, you can redirect negative comments to an exclusive form before public posting.
Conversely, you can choose that can leave comments based on their rating.
This technique encourages you to involve directly with clients to settle concerns without damaging your online reputation.
And also, GoHighLevel simplifies matters by enabling you to review customer responses across numerous systems– like Yext, Google My Organization, and Facebook– directly from your GHL account. Pretty hassle-free capability.
Integration Choices
The platform sustains conventional integration options throughout settlement handling, social media sites and Zapier.
Additionally, the App Industry, featuring both paid and free app integrations, is accessible in Agency Mode for account owners as well as for your clients in sub-account setting.
I located about three hundred fifty apps across numerous company groups, consisting of SMS and live conversation combinations, social media, and marketing automation tools.
You can also incorporate WhatsApp and Twilio for messaging, enable bidirectional syncing with various other CRMs, and take care of visits and scheduling with Google Calendar.
Plus, QuickBooks integration is available for monetary management, among other options.
The Reselling and SaaSpreneur Program
The reseller program stands for one of GoHighLevel’s key tourist attractions.
Essential note: You’ll need Agency Mode accessibility with the Reselling tab to make use of these features.
The Unlimited Plan at 2 hundred ninety-seven dollars monthly deals:
Total sub-account rebranding and customization
Unlimited client sub-accounts at no extra expense
API accessibility for integrating outside tools
To re-sell these ready-to-deploy GHL sub-accounts at a markup, you’ll require both hundred ninety-seven dollar regular monthly Unlimited plan.
When you do this, you can likewise re-sell other software solutions to your consumers at a markup.
GoHighLevel needs charging a minimum of ninety-seven bucks month-to-month for each and every client.
This indicates you’ll require at the very least five clients renewing regular monthly to recover cost. Any kind of extra clients beyond that add directly to your income.
The tools you can re-sell within your sub-accounts include core solutions like Google Ad Manager, WordPress, Conversation AI, and WhatsApp, plus dozens of Industry applications such as AWeber, Constant Contact, and Wrike.
To succeed with the GoHighLevel reseller program:
Add value to your sub-accounts by including:
Custom-made structures
Ready-made photos
Pre-built integrations
Automated workflows
Without these additions, clients could select GoHighLevel straight as opposed to paying your costs.
The SaaS Mode includes white-label options for:
apple iphone application
Android application
Desktop application
These apps enable taking care of all social media sites, SMS, and email from one place.
Additionally, you can “gray-label” a mobile app to link your GHL leads without them requiring to go back to your top quality GHL pages.
In total amount, these are three various mobile applications you can choose from based on your goals.
Nonetheless, you need to recognize:
Resellers are in charge of consumer support and conflicts; failure to resolve problems can cause account termination.
Resellers need to charge at least ninety-seven dollars month-to-month per sub-account, restricting pricing versatility.
Marketing life time accessibility for an one-time charge is prohibited without prior approval.
Pricing Structure and Support Plans
I appreciate that HighLevel’s support is offered straight from the control panel through the Aid and live conversation switches.
When you register for a trial, you acquire free access to a welcome training course, onboarding video tutorials, and a phone number for support. And of course, they in fact respond to telephone calls.
I did call their technological assistance team for support with producing funnels and internet sites, which I had browsed extensively for. The reaction got here within twenty-four hours, and the follow-ups were excellent. The support representative absolutely demonstrated deep knowledge of the system, which is always useful.
Concerning payment plans, there’s a durable Starter plan offered for ninety-seven dollars, that includes unlimited calls, emails, products, funnels, and extra.
Still, you’ll likely want to take into consideration upgrading to both hundred ninety-seven dollar month-to-month plan for comprehensive agency requirements. With this strategy, you can additionally re-sell the GHL platform as a SaaS.
For support, expect a vibrant Facebook Group community, paid onboarding, and a done-for-you configuration alternative likewise offered for a charge.
There’s ongoing live chat available straight from your GHL control panel, in addition to handy paperwork for self-service support.
Setup plans are readily available for an additional expense, including a 2 hundred ninety-seven dollar alternative for HIPAA conformity if that’s something you need.
You may presume the unlimited plan includes unlimited email performance. Different individuals have actually whined concerning unexpected credit card charges for sending emails from their servers without clear openness.
Verdict: GoHighLevel Pros and Cons
GoHighLevel is a capable all-in-one platform for agencies looking for to combine their marketing pile with solid CRM and automation features.
However, continue to be knowledgeable about its cumbersome user interface, potential email deliverability problems, and extra prices for email quantity.
If you can tolerate the rough edges and mostly offer organization clients, GHL offers sensible worth– but guarantee you test email deliverability before totally committing.
Right here’s one essential consideration:
If you’re devoting to it, be prepared to invest extra cash on a separate email marketing software because of deliverability issues and bugs.