GoHighLevel settings itself as a thorough marketing and sales suite developed particularly for digital agencies. It bundles together CRM abilities, email campaigns, course hosting, and automation operations into one plan. The core assurance? Replace your spread toolkit with a solitary platform that handles customer involvement and company operations throughout GoHighLevel Property Management Playbook
I have actually always inclined combined platforms for electronic commerce.
That’s specifically why devices like ClickFunnels captured my focus years earlier.
But we’re currently in 2026, and the landscape has moved dramatically.
After spending significant time inside GoHighLevel, I assume you need to hear what I uncovered firsthand.
We’ll likewise examine exactly how it measures up versus competing platforms.
By doing this, you can purchase decision you’ll feel confident about lasting.
The Aspects of GoHighLevel That Impressed Me
Consolidated Option: GoHighLevel merges critical sales and marketing capabilities, getting rid of the need for numerous separate registrations.
Text Messaging Functionality: Bidirectional SMS interaction uses stronger involvement than traditional email techniques.
Powerful CRM System: The get in touch with monitoring features rival what you ‘d locate in ActiveCampaign or ClickFunnels.
Sophisticated Automation: Exceptional workflow capacities for segmenting target markets, managing calls, and structure customized processes.
Affordable Pricing Structure: Month-to-month plans varying from ninety-seven to two hundred ninety-seven bucks contend positively with Kajabi and ClickFunnels choices that commonly begin above one hundred fifty bucks monthly. Nonetheless, email expenses can gather swiftly, which I’ll address soon.
Integration Capabilities: Compatible with Zapier, email platforms, and messaging services.
The Disappointing Aspects of GoHighLevel
Complex User interface: The interface really felt counterproductive, with arrangement choices scattered throughout the platform and straightforward tasks like funnel editing and enhancing calling for needlessly intricate steps.
Email Broadcast Costs Rise: You’re charged one cent per email message, indicating a checklist of thirty thousand clients could press your regular monthly expense past three hundred bucks. Integrated with overage charges and third-party integration demands like Mailgun, real regular monthly costs climbed to somewhere between four hundred seventy-five and 6 hundred twenty-five bucks.
Reliability Troubles: Several individuals have recorded severe automation breakdowns, including emails being provided to incorrect receivers or sent out numerous times to the exact same individual.
Email Shipment Challenges: Their email facilities relies on Mailgun, and countless customers transitioning from various other email marketing systems to GoHighLevel experienced substantial decreases in deliverability prices. This represents a vital weak point that can ultimately push you toward alternate remedies.
Generalist Technique: While automation features are robust, competitors supply better depth in training course creation and neighborhood structure features. That claimed, Kajabi charges one hundred forty-nine dollars or more month-to-month for hosting greater than three items.
My Profits Analysis
GoHighLevel offers a capable unified platform for marketing, sales, and consumer connection monitoring at an affordable base cost factor.
But let’s get actual about something crucial.
Most users watch it mainly as a CRM or funnel builder as opposed to an email-focused platform.
Many customers regularly report deliverability problems with the email features, so factor that in if email marketing represents a core part of your strategy.
Those shock email sending charges have actually blindsided numerous users too.
The system absolutely excels for agencies thinking about marketing marketing solutions. With white-labeling capabilities, unlimited sub-accounts on costs tiers, and extensive client management devices, it’s architected particularly for agency growth and scaling.
Recognizing GoHighLevel’s Core Objective
GoHighLevel aspires to serve as an all-inclusive platform addressing most digital sales and marketing demands for your agency.
The platform includes email marketing capabilities, program development tools, workflow automation, CRM capability, internet site structure, landing page production, and additional features.
Its specified objective is replacing every other device currently in your pile, and the company makes no apologies concerning that ambition.
Consider this scenario:
GoHighLevel claims it can replacement for platforms like Mailchimp, Calendly, WordPress, Kajabi, ActiveCampaign, Zapier, and countless various other solutions.
What makes GHL distinct compared to similar platforms like ClickFunnels and Kajabi is its positioning as a service for marketing agencies and software program resellers.
The pricing shows up affordable at first glance: ninety-seven dollars and two hundred ninety-seven dollars regular monthly.
Yet is that the full image? Allow’s check out additionally.
Browsing the GoHighLevel Interface
The GoHighLevel dashboard presents a tidy and apparently user-friendly format that shows up inviting at first.
Nonetheless, most of individuals encounter difficulties with the messy interface and illogical organization of features.
As an example:
The platform employs three unique settings panels for handling various setup elements– overall settings, individual settings, and product setups GoHighLevel Property Management Playbook
Bizarrely, the web links to these critical settings are positioned on opposite sides of the display, producing unnecessary complication and frustration.
Despite extra data occupied, the control panel preserves a clean and well-structured appearance.
I value the ability to produce numerous dashboards for arranging different records right into different views.
This feature verifies particularly beneficial when maintaining different perspectives for the account owner versus sub-accounts representing your customers.
As I discussed previously, GoHighLevel has many harsh edges in regards to interface and user experience, and the underlying codebase appears less than beautiful.
Building Funnels in GoHighLevel
To construct a client’s internet site, establish landing pages, or produce a sales funnel within GoHighLevel, you have to initially establish a sub-account by entering their details.
After finishing this action, switch to the newly produced sub-account, browse to Sites, then pick Funnels. Do not fret if this really feels complex– it took me numerous efforts prior to understanding the workflow.
HighLevel Funnels permits unlimited sales funnel production, unlike systems such as Kajabi that enforce constraints.
In addition, there are greater than one thousand funnel templates available to increase your initial arrangement.
Based upon my experience, you will not require considerable expertise to develop landing pages and sales funnels using GoHighLevel.
You have the option to customize templates on your own or request GoHighLevel to deal with modification for you.
I chose the self-customization route because I intended to create detailed, custom funnels from scratch using the drag-and-drop home builder. You merely add the sequential actions.
I specifically value these capacities:
GHL’s Pictures include enables instant funnel duplicating across accounts, saving considerable configuration time.
Efficient screening with fast action replication and split testing functionality.
Real-time notifications about lead actions maintain you notified without consistent hands-on checking.
I especially appreciate the multi-channel integration including voice, SMS, and Facebook straight within funnels.
Aesthetic pipeline management with automated regulations for advancing leads enhances follow-up procedures.
To even more simplify migrations, GHL gives a ClickFunnels import attribute for smooth funnel transfers.
Page and Internet Site Building
GoHighLevel makes it possible for page creation from the ground up or template option for modification utilizing the intuitive drag-and-drop builder.
You’re also totally free to integrate prefabricated web page areas as wanted. Conversely, utilize custom-made code to create specialized features.
The experience really feels as smooth as Elementor for WordPress. Nonetheless, Elementor does offer a little a lot more, including:
A broader option of custom typefaces and typography choices
Sophisticated text computer animations
Considerable widget collection
Advanced history abilities like parallax scrolling and video clip backgrounds
Nevertheless, I believe HighLevel will certainly verify enough for the majority of your clients.
The web pages integrate directly with your GHL sales and marketing automation features, including CRM, appointment scheduling, and email capture, nurturing, and pipeline management.
Extremely convenient functionality.
I additionally appreciate the ability to create “global areas” or page sections that immediately inhabit when producing new pages, saving time and ensuring regular branding throughout. An additional Elementor-like feature I value.
With Brand name Boards found under Marketing, you can complete the exact same for text aspects and other branding fundamentals.
The statistics page displays whatever taking place on your sub-account’s internet site, including web page gos to and sales conversions.
Email Marketing Capabilities
GoHighLevel’s email marketing harbors significant covert expenses. You’ll pay one cent per email beyond your plan’s allocation, which collects swiftly with bigger subscriber lists. Numerous users require third-party solutions like Mailgun for boosted deliverability, pushing actual costs substantially beyond the advertised subscription rate.
Now pertaining to the features:
GoHighLevel permits email campaign and sequence development with triggers and automated follow-up messages.
I value the ability to add trackable web links in both emails and SMS messages, enabling you to keep track of recipient actions and set off computerized communications.
You can save, send, or routine emails for ideal shipment times.
This proves valuable for reaching your target market when they’re more than likely to open messages.
Right here’s where the situation degrades dramatically.
GoHighLevel advises Mailgun for bulk email sending out, suggesting their LC solution may have lower distribution rates.
Evaluating GoHighLevel’s email deliverability prior to full dedication is advisable, as numerous users have reported roughly thirty percent reduced delivery rates contrasted to their previous email marketing systems.
Now, I listened to there more than four hundred adjustable email templates available on HighLevel. Despite complete searches of the Template Collection, I could not situate them within a sub-account in Sub-Account Mode.
A decent range of templates shows up when switching to Agency Mode.
You can include your custom-created templates, although this needs both hundred ninety-seven buck month-to-month reseller strategy.
Within a sub-account, I just located six basic templates and the choice to produce and conserve email templates from scratch for reuse in other projects.
Here’s what one template, called “Strategic Preparation,” resembles inside the GHL email layout editor:
Not specifically outstanding, however not horrible either.
Nonetheless, I do appreciate that GHL integrates workflow automation right into email marketing, incorporating:
Invite and Thanks messages
Automated abandoned cart interactions
Follow-ups for lead nurturing, GoHighLevel Property Management Playbook
Split screening for conversion optimization, to name a few features.
In addition, real-time analytics provide insights right into email campaign performance. This aids you take advantage of chances or address possible issues as they arise.
The HighLevel CRM System
GoHighLevel’s CRM device reminds me of ClickFunnels in its thoroughness.
GoHighLevel consists of a customer portal allowing task progression tracking and checking out previous communications.
The workflow automation feature assists simplify tasks like contact monitoring, division, and lead innovation via your pipeline.
This represents a significant advantage: GoHighLevel helps with engaging interactions with leads through text, voicemail drops, and Facebook Messenger. This flexibility indicates connecting with various client sectors through their favored communication channels.
Understand, though– SMS fees apply independently from the registration fee.
I additionally value the GoHighLevel Social Planner.
It enables you to create, save, edit, timetable, article, and evaluate social media sites content throughout different channels.
It functions as a strong replacement for social media scheduling devices like Buffer, SproutSocial, and Hootsuite– without additional expenses.
However that’s not everything; the CRM device additionally gives several useful features:
Schedule appointments straight within the platform from the Calendars section.
Combine multi-channel interactions to support your clients’ recommended communication approaches and relationship-building techniques.
Usage tags and smart listings to sector consumers for more targeted campaigns.
Add substantial client data to every entry under the Possibility tab, giving clearer understanding of your leads, leads, and clients as they progress via your aesthetic pipeline.
Advanced lead scoring helps prioritize lead nurturing based upon their activities throughout your pipeline.
Currently let’s talk about the key products and services you can market using GoHighLevel
Products You Can Market With GoHighLevel
Comparable to Kajabi, ClickFunnels, and Systeme, GHL supports both little and comprehensive courses, complete with memberships, areas, and related sources.
GHL also makes it possible for physical product sales utilizing shopping pages, like Systeme. Nonetheless, dropshipping is not available.
GoHighLevel training courses sustain numerous material styles, consisting of audio, video, and papers.
This means fitting different understanding styles and appealing to a broader trainee base.
And also, it permits importing courses from Kajabi, adding much more versatility to your program creation efforts.
In my experience, dedicated online training course tools like Kajabi, LearnWorlds, and Thinkific give a lot more advanced options. These include program leaking, social accounts, and advanced area building and monitoring devices. Nevertheless, GHL’s offerings will certainly be enough for many designers.
GoHighLevel likewise gives course certificates and different settlement options, consisting of installment plans and free courses.
You can conveniently connect your programs to your neighborhood for fast gain access to and to improve money making possibility.
What I specifically appreciate is exactly how simple it is to incorporate course items directly with your sales funnels and CRM for automated nurturing, lead scoring, conversions, follow-ups, and extra.
This is among my preferred facets of Kajabi as well.
Reputation Management Features
On the internet ratings hold important importance, and GoHighLevel recognizes this fact.
The system instantly sends testimonial requests via SMS, email, and QR code adhering to transactions.
This attribute guarantees you don’t miss out on chances to construct credibility and count on with your target market.
You can also keep track of online reviews regarding your solutions or service, enabling ideal reactions.
For instance, you can redirect adverse feedback to an exclusive type prior to public posting.
Conversely, you can select who can leave comments based upon their score.
This method equips you to engage straight with customers to settle problems without harming your reputation.
And also, GoHighLevel simplifies issues by enabling you to review client responses across different platforms– like Yext, Google My Organization, and Facebook– directly from your GHL account. Pretty convenient functionality.
Integration Alternatives
The system supports common integration alternatives across settlement processing, social media sites and Zapier.
Additionally, the App Marketplace, featuring both paid and complimentary app integrations, comes in Agency Mode for account proprietors in addition to for your clients in sub-account mode.
I located roughly 3 hundred fifty applications across various company classifications, including SMS and live chat integrations, social media, and marketing automation tools.
You can likewise incorporate WhatsApp and Twilio for messaging, make it possible for bidirectional syncing with other CRMs, and take care of visits and organizing with Google Calendar.
Plus, QuickBooks integration is available for economic management, among other options.
The Reselling and SaaSpreneur Program
The reseller program stands for among GoHighLevel’s key destinations.
Vital note: You’ll require Agency Mode gain access to with the Reselling tab to utilize these features.
The Unlimited Plan at two hundred ninety-seven bucks month-to-month deals:
Total sub-account rebranding and modification
Unlimited customer sub-accounts at no added expense
API gain access to for incorporating outside tools
To resell these ready-to-deploy GHL sub-accounts at a markup, you’ll need the two hundred ninety-seven buck monthly Unlimited plan.
When you do this, you can also re-sell other software application services to your consumers at a markup.
GoHighLevel requires billing a minimum of ninety-seven bucks month-to-month for every client.
This indicates you’ll need at least five clients restoring regular monthly to recover cost. Any type of additional customers past that contribute straight to your revenue.
The tools you can resell within your sub-accounts include core solutions like Google Ad Manager, WordPress, Conversation AI, and WhatsApp, plus loads of Marketplace applications such as AWeber, Consistent Call, and Wrike.
To be successful with the GoHighLevel reseller program:
Include value to your sub-accounts by consisting of:
Personalized frameworks
Ready-made snapshots
Pre-built assimilations
Automated operations
Without these enhancements, customers may pick GoHighLevel directly as opposed to paying your costs.
The SaaS Setting includes white-label options for:
apple iphone application
Android application
Desktop application
These applications permit managing all social media sites, SMS, and email from one place.
Additionally, you can “gray-label” a mobile app to attach your GHL leads without them requiring to return to your well-known GHL pages.
In total amount, these are 3 different mobile applications you can choose from based upon your objectives.
However, you need to recognize:
Resellers are responsible for customer assistance and conflicts; failing to solve concerns can lead to account termination.
Resellers must bill a minimum of ninety-seven bucks month-to-month per sub-account, limiting pricing flexibility.
Selling life time access for a single charge is prohibited without previous approval.
Pricing Structure and Support Plans
I appreciate that HighLevel’s support is readily available straight from the control panel through the Aid and live conversation buttons.
As soon as you register for a test, you get open door to a welcome training course, onboarding video clip tutorials, and a contact number for assistance. And indeed, they actually respond to telephone calls.
I did contact their technical support team for assistance with creating funnels and web sites, which I had actually searched thoroughly for. The action got here within twenty-four hours, and the follow-ups were excellent. The assistance representative absolutely showed deep expertise of the platform, which is constantly important.
Concerning payment plans, there’s a robust Starter plan readily available for ninety-seven bucks, that includes unlimited calls, emails, products, funnels, and more.
Still, you’ll likely wish to take into consideration updating to the two hundred ninety-seven dollar monthly prepare for extensive agency demands. With this plan, you can likewise re-sell the GHL system as a SaaS.
For support, anticipate a lively Facebook Team neighborhood, paid onboarding, and a done-for-you configuration choice additionally available for a cost.
There’s continuous online chat readily available directly from your GHL dashboard, together with helpful paperwork for self-service aid.
Configuration plans are available for an extra expense, consisting of a 2 hundred ninety-seven dollar choice for HIPAA conformity if that’s something you call for.
You may assume the unlimited plan consists of unlimited email functionality. Different individuals have actually complained regarding unexpected charge card fees for sending out emails from their servers without clear transparency.
Conclusion: GoHighLevel Property Management Playbook
GoHighLevel is a qualified all-in-one platform for agencies seeking to consolidate their marketing stack with solid CRM and automation features.
Nevertheless, continue to be familiar with its confusing interface, potential email deliverability concerns, and added expenses for email quantity.
If you can endure the harsh sides and largely offer business customers, GHL uses sensible worth– however ensure you evaluate email deliverability prior to totally dedicating.
Here’s one crucial consideration:
If you’re committing to it, be prepared to spend extra cash on a separate email marketing software because of deliverability concerns and insects.