GoHighLevel settings itself as a comprehensive marketing and sales suite built especially for electronic agencies. It packages with each other CRM capabilities, email campaigns, training course hosting, and automation workflows right into one package. The core assurance? Replace your spread toolkit with a solitary system that takes care of customer interaction and organization procedures from beginning to end GoHighLevel Pricing
I’ve always inclined unified systems for digital commerce.
That’s specifically why tools like ClickFunnels caught my focus years back.
Yet we’re currently in 2026, and the landscape has changed significantly.
After investing considerable time inside GoHighLevel, I think you need to hear what I uncovered firsthand.
We’ll also analyze how it measures up against contending systems.
This way, you can make a purchasing choice you’ll feel great about lasting.
The Facets of GoHighLevel That Excited Me
Consolidated Option: GoHighLevel combines critical sales and marketing abilities, removing the need for numerous different memberships.
Text Messaging Functionality: Bidirectional SMS interaction provides stronger engagement than conventional email methods.
Powerful CRM System: The contact management features rival what you would certainly locate in ActiveCampaign or ClickFunnels.
Advanced Automation: Outstanding workflow capabilities for segmenting target markets, managing calls, and building custom-made procedures.
Affordable Pricing Structure: Monthly plans varying from ninety-seven to two hundred ninety-seven bucks complete favorably with Kajabi and ClickFunnels alternatives that typically start over one hundred fifty bucks regular monthly. Nevertheless, email costs can collect quickly, which I’ll deal with quickly.
Integration Capabilities: Suitable with Zapier, email systems, and messaging solutions.
The Disappointing Components of GoHighLevel
Complicated User interface: The user interface felt counterintuitive, with setup options scattered throughout the system and simple jobs like funnel modifying calling for unnecessarily complex actions.
Email Program Expenses Escalate: You’re charged one cent per email message, suggesting a list of thirty thousand subscribers could press your regular monthly bill beyond three hundred dollars. Integrated with overage fees and third-party integration needs like Mailgun, actual month-to-month prices climbed to someplace between four hundred seventy-five and 6 hundred twenty-five bucks.
Integrity Issues: Multiple customers have documented serious automation breakdowns, including emails being delivered to incorrect receivers or sent out several times to the very same person.
Email Shipment Difficulties: Their email infrastructure depends on Mailgun, and numerous customers transitioning from various other email marketing systems to GoHighLevel experienced substantial declines in deliverability prices. This represents an essential weakness that can at some point press you toward different options.
Generalist Approach: While automation features are robust, competitors supply greater deepness in program creation and neighborhood building features. That claimed, Kajabi charges one hundred forty-nine bucks or even more regular monthly for hosting greater than three products.
My Bottom Line Analysis
GoHighLevel supplies a capable unified platform for marketing, sales, and client partnership administration at a practical base price point.
However let’s obtain genuine about something vital.
A lot of customers view it largely as a CRM or funnel builder instead of an email-focused system.
Many customers regularly report deliverability issues with the email features, so factor that in if email marketing represents a core component of your method.
Those surprise email sending out charges have actually blindsided several users also.
The system absolutely succeeds for agencies thinking about marketing marketing solutions. With white-labeling abilities, unlimited sub-accounts on premium rates, and detailed client administration devices, it’s architected especially for agency growth and scaling.
Comprehending GoHighLevel’s Core Objective
GoHighLevel aspires to function as an all-inclusive system dealing with most digital sales and marketing requirements for your agency.
The platform includes email marketing capabilities, course production tools, workflow automation, CRM functionality, web site building, landing page production, and additional features.
Its mentioned goal is changing every other device currently in your pile, and the firm makes no apologies concerning that aspiration.
Consider this situation:
GoHighLevel claims it can substitute for systems like Mailchimp, Calendly, WordPress, Kajabi, ActiveCampaign, Zapier, and numerous various other solutions.
What makes GHL distinct contrasted to comparable platforms like ClickFunnels and Kajabi is its positioning as a service for marketing agencies and software program resellers.
The pricing shows up affordable at first look: ninety-seven dollars and 2 hundred ninety-seven dollars regular monthly.
Yet is that the complete image? Let’s investigate better.
Navigating the GoHighLevel User Interface
The GoHighLevel dashboard presents a clean and seemingly intuitive format that shows up inviting originally.
Nonetheless, the majority of users encounter difficulties with the chaotic interface and illogical organization of features.
As an example:
The platform employs 3 unique setups panels for handling various arrangement elements– overall setups, individual settings, and item settings GoHighLevel Pricing
Bizarrely, the links to these important settings are placed on contrary sides of the display, creating unnecessary complication and frustration.
Even with extra information populated, the dashboard preserves a clean and well-structured appearance.
I value the ability to create several dashboards for organizing various records right into separate sights.
This feature proves particularly useful when maintaining various point of views for the account owner versus sub-accounts representing your customers.
As I discussed previously, GoHighLevel includes many rough edges in regards to user interface and customer experience, and the underlying codebase appears less than pristine.
Building Funnels in GoHighLevel
To build a customer’s internet site, develop landing pages, or develop a sales funnel within GoHighLevel, you have to initially establish a sub-account by entering their info.
After completing this action, switch to the recently developed sub-account, navigate to Websites, after that choose Funnels. Don’t worry if this really feels confusing– it took me several efforts before understanding the workflow.
HighLevel Funnels enables unlimited sales funnel production, unlike systems such as Kajabi that impose restrictions.
Additionally, there are greater than one thousand funnel templates readily available to accelerate your preliminary configuration.
Based on my experience, you won’t call for considerable proficiency to construct landing pages and sales funnels using GoHighLevel.
You have the choice to customize templates yourself or request GoHighLevel to take care of customization for you.
I picked the self-customization path due to the fact that I intended to develop in-depth, custom funnels from scratch utilizing the drag-and-drop building contractor. You just include the consecutive actions.
I particularly value these capacities:
GHL’s Snapshots feature allows immediate funnel cloning throughout accounts, conserving considerable setup time.
Effective testing via fast action replication and split testing capability.
Real-time notices regarding lead actions keep you educated without consistent hands-on monitoring.
I particularly value the multi-channel integration incorporating voice, SMS, and Facebook straight within funnels.
Aesthetic pipeline management with automatic policies for progressing leads streamlines follow-up processes.
To even more streamline migrations, GHL provides a ClickFunnels import function for smooth funnel transfers.
Web Page and Web Site Building
GoHighLevel allows web page creation from square one or template selection for personalization utilizing the instinctive drag-and-drop home builder.
You’re likewise complimentary to include prefabricated page sections as wanted. Conversely, use custom-made code to develop specialized features.
The experience feels as smooth as Elementor for WordPress. Nevertheless, Elementor does supply a little a lot more, including:
A more comprehensive option of customized fonts and typography choices
Advanced text animations
Considerable widget collection
Advanced background capabilities like parallax scrolling and video clip backgrounds
However, I believe HighLevel will certainly verify adequate for the majority of your customers.
The web pages incorporate straight with your GHL sales and marketing automation features, including CRM, appointment scheduling, and email capture, nurturing, and pipeline management.
Exceptionally hassle-free functionality.
I additionally value the capacity to produce “worldwide areas” or page sections that automatically inhabit when creating brand-new pages, conserving time and ensuring regular branding throughout. An additional Elementor-like feature I value.
With Brand Boards found under Marketing, you can accomplish the very same for message elements and other branding basics.
The data web page presents whatever happening on your sub-account’s web site, consisting of web page sees and sales conversions.
Email Marketing Capabilities
GoHighLevel’s email marketing nurtures significant concealed expenses. You’ll pay one cent per email beyond your strategy’s appropriation, which builds up swiftly with larger customer lists. Numerous customers require third-party solutions like Mailgun for improved deliverability, pressing real prices substantially past the marketed registration price.
Currently relating to the features:
GoHighLevel permits email campaign and series creation with triggers and automated follow-up messages.
I value the ability to include trackable links in both emails and SMS messages, enabling you to keep an eye on recipient actions and set off computerized communications.
You can conserve, send out, or schedule emails for ideal distribution times.
This proves useful for reaching your target market when they’re more than likely to open up messages.
Below’s where the scenario deteriorates considerably.
GoHighLevel advises Mailgun for bulk email sending out, recommending their LC service may have lower distribution rates.
Testing GoHighLevel’s email deliverability before full commitment is advisable, as lots of users have actually reported roughly thirty percent reduced distribution prices contrasted to their previous email marketing platforms.
Now, I heard there more than four hundred personalized email templates readily available on HighLevel. Regardless of comprehensive searches of the Template Collection, I could not find them within a sub-account in Sub-Account Setting.
A good selection of templates shows up when changing to Agency Mode.
You can include your custom-created templates, although this requires both hundred ninety-seven buck regular monthly reseller strategy.
Within a sub-account, I just found 6 basic templates and the choice to produce and conserve email templates from the ground up for reuse in various other campaigns.
Right here’s what one template, called “Strategic Planning,” resembles inside the GHL email layout editor:
Not especially outstanding, but not dreadful either.
Nonetheless, I do value that GHL integrates workflow automation into email marketing, incorporating:
Welcome and Thanks messages
Automated abandoned cart communications
Follow-ups for lead nurturing, GoHighLevel Pricing
Split testing for conversion optimization, to name a few features.
In addition, real-time analytics provide understandings into email campaign performance. This aids you take advantage of opportunities or address potential issues as they arise.
The HighLevel CRM System
GoHighLevel’s CRM tool reminds me of ClickFunnels in its thoroughness.
GoHighLevel consists of a customer portal permitting job progress tracking and seeing previous communications.
The workflow automation feature assists improve tasks like get in touch with administration, division, and lead development through your pipeline.
This stands for a significant benefit: GoHighLevel promotes interesting communications with leads through text, voicemail decreases, and Facebook Carrier. This versatility indicates getting in touch with various client segments through their liked communication channels.
Be aware, though– SMS charges apply separately from the registration charge.
I also value the GoHighLevel Social Planner.
It enables you to develop, conserve, edit, schedule, message, and examine social media sites material throughout numerous channels.
It operates as a solid substitute for social media scheduling devices like Buffer, SproutSocial, and Hootsuite– without extra expenses.
Yet that’s not whatever; the CRM device likewise supplies several useful features:
Set up visits directly within the system from the Calendars area.
Combine multi-channel communications to support your customers’ recommended communication approaches and relationship-building strategies.
Use tags and smart checklists to segment clients for even more targeted projects.
Add comprehensive consumer information to each access under the Chance tab, giving more clear understanding of your leads, leads, and clients as they advance with your visual pipeline.
Advanced lead racking up helps focus on lead nurturing based upon their activities throughout your pipeline.
Currently allow’s go over the vital services and products you can market making use of GoHighLevel
Products You Can Offer Through GoHighLevel
Similar to Kajabi, ClickFunnels, and Systeme, GHL sustains both tiny and extensive courses, full with memberships, areas, and relevant sources.
GHL likewise enables physical product sales making use of shopping pages, like Systeme. Nevertheless, dropshipping is not readily available.
GoHighLevel training courses support different web content layouts, consisting of sound, video, and documents.
This suggests accommodating various learning styles and interesting a more comprehensive student base.
And also, it permits importing courses from Kajabi, adding much more adaptability to your training course creation efforts.
In my experience, dedicated on-line training course devices like Kajabi, LearnWorlds, and Thinkific offer a lot more sophisticated choices. These include training course dripping, social accounts, and progressed community structure and administration devices. However, GHL’s offerings will certainly be enough for numerous developers.
GoHighLevel also provides course certifications and various payment alternatives, consisting of time payment plan and free courses.
You can easily attach your courses to your neighborhood for fast accessibility and to enhance monetization potential.
What I especially appreciate is exactly how uncomplicated it is to integrate training course products directly with your sales funnels and CRM for computerized nurturing, lead racking up, conversions, follow-ups, and a lot more.
This is one of my preferred elements of Kajabi as well.
Reputation Management Features
On-line ratings hold important significance, and GoHighLevel acknowledges this fact.
The system instantly sends out review demands using SMS, email, and QR code adhering to purchases.
This feature guarantees you do not miss chances to develop credibility and trust with your audience.
You can also keep an eye on on the internet reviews about your services or organization, permitting ideal actions.
As an example, you can redirect unfavorable comments to a personal type prior to public posting.
Conversely, you can pick that can leave comments based on their rating.
This strategy encourages you to involve straight with customers to fix concerns without harming your reputation.
Plus, GoHighLevel streamlines matters by enabling you to evaluate customer feedback throughout various systems– like Yext, Google My Service, and Facebook– directly from your GHL account. Pretty hassle-free performance.
Integration Alternatives
The platform sustains conventional integration choices throughout payment handling, social media sites and Zapier.
Additionally, the App Marketplace, including both paid and cost-free application combinations, comes in Agency Mode for account proprietors in addition to for your customers in sub-account mode.
I found roughly three hundred fifty applications across various organization groups, including SMS and live chat assimilations, social media sites, and marketing automation tools.
You can likewise integrate WhatsApp and Twilio for messaging, make it possible for bidirectional syncing with various other CRMs, and handle appointments and scheduling with Google Schedule.
Plus, QuickBooks integration is offered for economic monitoring, among other options.
The Reselling and SaaSpreneur Program
The reseller program represents one of GoHighLevel’s main attractions.
Important note: You’ll need Agency Mode accessibility via the Reselling tab to use these features.
The Unlimited Plan at two hundred ninety-seven dollars month-to-month deals:
Total sub-account rebranding and personalization
Unlimited customer sub-accounts at no added price
API gain access to for integrating outside tools
To re-sell these ready-to-deploy GHL sub-accounts at a markup, you’ll require the two hundred ninety-seven dollar month-to-month Unlimited plan.
When you do this, you can also market various other software application remedies to your clients at a markup.
GoHighLevel calls for billing a minimum of ninety-seven dollars month-to-month for each and every customer.
This means you’ll need a minimum of five clients restoring regular monthly to recover cost. Any added customers beyond that contribute directly to your income.
The devices you can resell within your sub-accounts consist of core services like Google Ad Manager, WordPress, Conversation AI, and WhatsApp, plus dozens of Market applications such as AWeber, Continuous Get In Touch With, and Wrike.
To succeed with the GoHighLevel reseller program:
Add value to your sub-accounts by including:
Personalized frameworks
Prefabricated photos
Pre-built combinations
Automated workflows
Without these additions, clients could pick GoHighLevel straight rather than paying your premium.
The SaaS Mode includes white-label options for:
iPhone application
Android application
Desktop application
These apps permit taking care of all social media sites, SMS, and email from one place.
Alternatively, you can “gray-label” a mobile app to attach your GHL leads without them needing to return to your well-known GHL web pages.
In total amount, these are 3 different mobile applications you can pick from based on your goals.
Nonetheless, you need to understand:
Resellers are in charge of client support and disputes; failing to solve problems can lead to account termination.
Resellers need to bill at least ninety-seven dollars regular monthly per sub-account, limiting pricing versatility.
Marketing life time gain access to for a single fee is restricted without previous approval.
Pricing Framework and Support Plans
I value that HighLevel’s assistance is offered directly from the dashboard through the Aid and live conversation switches.
As soon as you sign up for a trial, you acquire free access to a welcome training course, onboarding video tutorials, and a contact number for assistance. And of course, they actually address phone calls.
I did contact their technical assistance group for aid with developing funnels and internet sites, which I had actually looked thoroughly for. The response arrived within twenty-four hours, and the follow-ups were outstanding. The assistance agent certainly demonstrated deep knowledge of the system, which is constantly valuable.
Concerning payment plans, there’s a durable Starter plan available for ninety-seven dollars, which includes unlimited get in touches with, emails, items, funnels, and more.
Still, you’ll likely wish to consider updating to both hundred ninety-seven dollar month-to-month plan for comprehensive agency requirements. With this plan, you can also resell the GHL platform as a SaaS.
For assistance, expect a vivid Facebook Team area, paid onboarding, and a done-for-you setup option additionally readily available for a cost.
There’s ongoing live chat offered straight from your GHL dashboard, in addition to helpful documentation for self-service support.
Setup plans are readily available for an additional price, including a 2 hundred ninety-seven dollar option for HIPAA conformity if that’s something you require.
You might assume the unlimited plan consists of unlimited email capability. Various individuals have complained regarding unforeseen bank card fees for sending emails from their servers without clear openness.
Final thought: GoHighLevel Pricing
GoHighLevel is a capable all-in-one platform for agencies seeking to combine their marketing pile with solid CRM and automation features.
Nevertheless, remain familiar with its confusing user interface, potential email deliverability problems, and additional expenses for email quantity.
If you can endure the harsh sides and mostly serve company clients, GHL offers affordable value– but ensure you check email deliverability prior to fully devoting.
Below’s one important factor to consider:
If you’re dedicating to it, be prepared to spend added cash on a separate email marketing software because of deliverability concerns and bugs.