GoHighLevel positions itself as a detailed marketing and sales collection constructed especially for digital agencies. It bundles with each other CRM capacities, email campaigns, training course hosting, and automation workflows into one package. The core guarantee? Change your spread toolkit with a solitary platform that handles client engagement and business operations from start to finish GoHighLevel Plumbing Playbook
I have actually always inclined combined systems for electronic commerce.
That’s exactly why tools like ClickFunnels captured my interest years ago.
However we’re now in 2026, and the landscape has changed drastically.
After investing considerable time inside GoHighLevel, I think you need to hear what I found firsthand.
We’ll also take a look at exactly how it measures up versus competing systems.
This way, you can purchase choice you’ll feel great regarding long-term.
The Aspects of GoHighLevel That Excited Me
Consolidated Solution: GoHighLevel combines essential sales and marketing capabilities, getting rid of the demand for numerous different registrations.
Text Messaging Performance: Bidirectional SMS interaction uses stronger involvement than standard email strategies.
Powerful CRM System: The call administration features competing what you ‘d locate in ActiveCampaign or ClickFunnels.
Advanced Automation: Superb workflow abilities for segmenting audiences, handling contacts, and structure customized procedures.
Competitive Pricing Framework: Regular monthly plans varying from ninety-seven to 2 hundred ninety-seven dollars compete positively with Kajabi and ClickFunnels choices that commonly begin over one hundred fifty bucks month-to-month. Nonetheless, email expenses can accumulate promptly, which I’ll address soon.
Integration Abilities: Suitable with Zapier, email systems, and messaging solutions.
The Disappointing Aspects of GoHighLevel
Confusing User interface: The interface felt counterproductive, with arrangement choices spread throughout the platform and simple tasks like funnel editing and enhancing calling for needlessly complicated actions.
Email Broadcast Costs Escalate: You’re billed one cent per email message, implying a list of thirty thousand clients could push your monthly costs past three hundred dollars. Integrated with overage costs and third-party integration requirements like Mailgun, real month-to-month expenses climbed to someplace in between four hundred seventy-five and 6 hundred twenty-five dollars.
Integrity Issues: Multiple customers have actually recorded significant automation breakdowns, consisting of emails being provided to inaccurate recipients or sent several times to the very same person.
Email Delivery Difficulties: Their email facilities relies on Mailgun, and various users transitioning from other email marketing systems to GoHighLevel experienced considerable declines in deliverability prices. This represents a crucial weak point that could ultimately push you toward different remedies.
Generalist Approach: While automation features are durable, competitors provide higher depth in course development and area building features. That said, Kajabi charges one hundred forty-nine bucks or even more month-to-month for hosting greater than 3 items.
My Bottom Line Evaluation
GoHighLevel supplies a qualified unified platform for marketing, sales, and client connection administration at a practical base price point.
Yet allow’s obtain genuine about something vital.
Most individuals see it mainly as a CRM or funnel builder as opposed to an email-focused platform.
Many users regularly report deliverability troubles with the email features, so element that in if email marketing stands for a core part of your technique.
Those shock email sending costs have actually blindsided many users also.
The system really stands out for agencies interested in reselling marketing solutions. With white-labeling capacities, unlimited sub-accounts on premium rates, and detailed client management tools, it’s architected specifically for agency growth and scaling.
Understanding GoHighLevel’s Core Purpose
GoHighLevel aspires to work as an all-inclusive platform attending to most digital sales and marketing requirements for your agency.
The platform includes email marketing capacities, course creation devices, workflow automation, CRM functionality, internet site structure, landing page development, and additional features.
Its mentioned goal is changing every other tool presently in your stack, and the firm makes no apologies regarding that passion.
Consider this situation:
GoHighLevel declares it can alternative to systems like Mailchimp, Calendly, WordPress, Kajabi, ActiveCampaign, Zapier, and numerous other services.
What makes GHL distinctive compared to similar systems like ClickFunnels and Kajabi is its positioning as a solution for marketing agencies and software application resellers.
The pricing shows up reasonable in the beginning glance: ninety-seven dollars and 2 hundred ninety-seven bucks monthly.
Yet is that the full photo? Allow’s investigate even more.
Browsing the GoHighLevel Interface
The GoHighLevel control panel offers a tidy and relatively user-friendly format that appears welcoming at first.
Nevertheless, the majority of individuals encounter difficulties with the cluttered user interface and senseless organization of features.
As an example:
The system employs three distinct settings panels for taking care of different setup facets– general setups, individual settings, and item setups GoHighLevel Plumbing Playbook
Bizarrely, the web links to these crucial settings are placed on opposite sides of the display, producing unneeded complication and frustration.
Despite having additional data occupied, the dashboard maintains a clean and well-structured appearance.
I value the capacity to create numerous dashboards for arranging various records right into different views.
This function verifies specifically important when preserving various point of views for the account proprietor versus sub-accounts representing your customers.
As I discussed earlier, GoHighLevel includes various harsh edges in regards to interface and user experience, and the underlying codebase shows up less than pristine.
Building Funnels in GoHighLevel
To create a customer’s site, create landing pages, or create a sales funnel within GoHighLevel, you need to initially develop a sub-account by entering their information.
After completing this step, switch to the newly created sub-account, navigate to Sites, after that pick Funnels. Don’t stress if this really feels confusing– it took me a number of efforts before recognizing the workflow.
HighLevel Funnels allows unlimited sales funnel production, unlike platforms such as Kajabi that impose constraints.
Additionally, there are greater than one thousand funnel templates available to increase your first arrangement.
Based upon my experience, you will not call for extensive expertise to construct landing pages and sales funnels making use of GoHighLevel.
You have the option to personalize templates yourself or request GoHighLevel to deal with personalization for you.
I chose the self-customization path due to the fact that I intended to develop in-depth, custom funnels from scratch utilizing the drag-and-drop building contractor. You merely add the consecutive actions.
I specifically worth these capacities:
GHL’s Pictures feature allows instantaneous funnel cloning across accounts, conserving considerable configuration time.
Effective screening with rapid step duplication and split testing functionality.
Real-time notices concerning lead activities keep you informed without continuous manual monitoring.
I especially appreciate the multi-channel integration including voice, SMS, and Facebook directly within funnels.
Visual pipeline management with automatic rules for advancing leads improves follow-up procedures.
To further streamline movements, GHL provides a ClickFunnels import feature for seamless funnel transfers.
Web Page and Internet Site Construction
GoHighLevel enables web page creation from the ground up or template selection for customization making use of the user-friendly drag-and-drop builder.
You’re likewise totally free to include ready-made page sections as preferred. Alternatively, make use of personalized code to produce customized functions.
The experience feels as smooth as Elementor for WordPress. However, Elementor does provide a little a lot more, including:
A wider choice of customized font styles and typography options
Sophisticated message computer animations
Comprehensive widget collection
Advanced background capabilities like parallax scrolling and video histories
Nonetheless, I believe HighLevel will prove enough for most of your customers.
The web pages integrate straight with your GHL sales and marketing automation features, consisting of CRM, appointment scheduling, and email capture, nurturing, and pipeline management.
Extremely practical capability.
I also value the ability to create “global areas” or web page areas that instantly inhabit when developing brand-new pages, saving time and making sure consistent branding throughout. Another Elementor-like function I value.
With Brand Boards found under Marketing, you can achieve the same for message components and other branding essentials.
The statistics page shows whatever taking place on your sub-account’s web site, including web page check outs and sales conversions.
Email Marketing Capabilities
GoHighLevel’s email marketing nurtures significant hidden expenses. You’ll pay one cent per email past your strategy’s allowance, which gathers swiftly with larger client lists. Several users need third-party services like Mailgun for boosted deliverability, pressing actual costs significantly past the promoted subscription cost.
Currently regarding the features:
GoHighLevel allows email campaign and sequence production with triggers and automatic follow-up messages.
I value the ability to include trackable links in both emails and SMS messages, enabling you to keep track of recipient activities and cause computerized interactions.
You can conserve, send out, or schedule emails for ideal delivery times.
This proves important for reaching your target market when they’re most likely to open messages.
Here’s where the circumstance deteriorates considerably.
GoHighLevel recommends Mailgun for mass email sending out, suggesting their LC service may have lower delivery prices.
Evaluating GoHighLevel’s email deliverability before complete commitment is recommended, as lots of customers have actually reported about thirty percent lower shipment rates compared to their previous email marketing systems.
Now, I heard there are over four hundred adjustable email templates available on HighLevel. In spite of thorough searches of the Template Collection, I could not situate them within a sub-account in Sub-Account Mode.
A decent selection of templates shows up when switching over to Agency Mode.
You can include your custom-created templates, although this requires both hundred ninety-seven dollar regular monthly reseller strategy.
Within a sub-account, I only found six standard templates and the choice to produce and conserve email templates from square one for reuse in other projects.
Below’s what one template, called “Strategic Preparation,” appears like inside the GHL email layout editor:
Not particularly remarkable, but not horrible either.
Nevertheless, I do value that GHL incorporates workflow automation right into email marketing, including:
Invite and Thank You messages
Automated abandoned cart communications
Follow-ups for lead nurturing, GoHighLevel Plumbing Playbook
Split testing for conversion optimization, among other features.
Additionally, real-time analytics provide understandings right into email campaign performance. This assists you maximize opportunities or address potential troubles as they emerge.
The HighLevel CRM System
GoHighLevel’s CRM device reminds me of ClickFunnels in its thoroughness.
GoHighLevel includes a client portal allowing project development monitoring and watching previous communications.
The workflow automation feature assists simplify tasks like get in touch with administration, division, and lead improvement via your pipeline.
This stands for a significant benefit: GoHighLevel assists in appealing interactions with leads with text messages, voicemail declines, and Facebook Carrier. This flexibility implies getting in touch with different client segments through their liked communication channels.
Realize, however– SMS charges use separately from the registration fee.
I additionally value the GoHighLevel Social Planner.
It enables you to create, conserve, edit, timetable, message, and analyze social media sites web content across different networks.
It works as a strong substitute for social media sites scheduling tools like Buffer, SproutSocial, and Hootsuite– without added prices.
Yet that’s not whatever; the CRM device additionally offers numerous valuable features:
Arrange consultations straight within the system from the Calendars section.
Merge multi-channel communications to sustain your customers’ recommended communication techniques and relationship-building strategies.
Use tags and smart checklists to sector customers for even more targeted projects.
Add comprehensive customer information to each access under the Possibility tab, giving more clear understanding of your prospects, leads, and clients as they proceed through your aesthetic pipeline.
Advanced lead scoring helps prioritize lead nurturing based on their activities throughout your pipeline.
Now allow’s talk about the vital products and services you can sell utilizing GoHighLevel
Products You Can Market With GoHighLevel
Comparable to Kajabi, ClickFunnels, and Systeme, GHL supports both small and detailed courses, total with memberships, areas, and associated resources.
GHL additionally makes it possible for physical product sales making use of ecommerce web pages, like Systeme. However, dropshipping is not available.
GoHighLevel training courses sustain various material formats, including audio, video clip, and papers.
This means accommodating various discovering styles and interesting a wider trainee base.
And also, it enables importing programs from Kajabi, including much more flexibility to your program production efforts.
In my experience, devoted on the internet course tools like Kajabi, LearnWorlds, and Thinkific give much more sophisticated choices. These consist of training course leaking, social accounts, and progressed neighborhood structure and administration devices. Nonetheless, GHL’s offerings will suffice for many developers.
GoHighLevel likewise offers course certificates and various repayment alternatives, including installment plans and free courses.
You can easily attach your programs to your neighborhood for fast gain access to and to boost money making potential.
What I particularly appreciate is just how straightforward it is to incorporate program items straight with your sales funnels and CRM for automated nurturing, lead racking up, conversions, follow-ups, and much more.
This is one of my favorite facets of Kajabi too.
Reputation Management Features
Online scores hold vital importance, and GoHighLevel acknowledges this truth.
The system instantly sends out evaluation demands through text, email, and QR code following deals.
This feature guarantees you don’t miss out on possibilities to build credibility and depend on with your audience.
You can additionally keep an eye on online reviews about your services or company, allowing ideal feedbacks.
As an example, you can redirect negative responses to an exclusive type prior to public posting.
Additionally, you can select that can leave remarks based on their ranking.
This strategy encourages you to engage directly with clients to fix concerns without damaging your reputation.
Plus, GoHighLevel streamlines issues by permitting you to evaluate customer feedback throughout numerous systems– like Yext, Google My Company, and Facebook– directly from your GHL account. Pretty hassle-free performance.
Integration Options
The platform sustains basic integration alternatives throughout settlement handling, social networks and Zapier.
Furthermore, the App Industry, including both paid and totally free app integrations, is accessible in Agency Mode for account owners as well as for your clients in sub-account mode.
I located about 3 hundred fifty apps across numerous service groups, including SMS and live chat combinations, social media sites, and marketing automation tools.
You can also incorporate WhatsApp and Twilio for messaging, enable bidirectional syncing with other CRMs, and handle visits and scheduling with Google Schedule.
And also, QuickBooks integration is readily available for monetary management, to name a few alternatives.
The Reselling and SaaSpreneur Program
The reseller program represents one of GoHighLevel’s primary attractions.
Vital note: You’ll require Agency Mode accessibility through the Reselling tab to use these features.
The Unlimited Plan at two hundred ninety-seven bucks monthly offers:
Total sub-account rebranding and personalization
Unlimited customer sub-accounts at no extra expense
API accessibility for integrating exterior tools
To resell these ready-to-deploy GHL sub-accounts at a markup, you’ll require both hundred ninety-seven buck month-to-month Unlimited plan.
When you do this, you can also resell other software remedies to your consumers at a markup.
GoHighLevel needs billing a minimum of ninety-seven bucks monthly for each client.
This implies you’ll need a minimum of 5 clients renewing regular monthly to break even. Any type of extra customers beyond that contribute directly to your income.
The tools you can resell within your sub-accounts include core solutions like Google Ad Manager, WordPress, Discussion AI, and WhatsApp, plus lots of Industry applications such as AWeber, Constant Call, and Wrike.
To prosper with the GoHighLevel reseller program:
Add worth to your sub-accounts by including:
Customized frameworks
Prefabricated pictures
Pre-built assimilations
Automated workflows
Without these enhancements, clients might select GoHighLevel directly instead of paying your premium.
The SaaS Setting includes white-label options for:
apple iphone application
Android application
Desktop computer application
These applications enable managing all social media, SMS, and email from one area.
Conversely, you can “gray-label” a mobile app to connect your GHL leads without them requiring to return to your well-known GHL pages.
In total amount, these are three different mobile applications you can pick from based upon your objectives.
However, you need to understand:
Resellers are in charge of consumer support and conflicts; failing to solve issues can lead to account termination.
Resellers must bill at the very least ninety-seven bucks monthly per sub-account, restricting pricing flexibility.
Marketing lifetime access for a single fee is restricted without previous approval.
Pricing Structure and Assistance Plans
I appreciate that HighLevel’s assistance is offered straight from the dashboard with the Help and live chat buttons.
When you register for a trial, you gain open door to a welcome course, onboarding video clip tutorials, and a phone number for assistance. And indeed, they really address telephone calls.
I did contact their technical assistance team for support with creating funnels and internet sites, which I had actually browsed thoroughly for. The action got here within twenty-four hours, and the follow-ups were superb. The assistance representative definitely demonstrated deep knowledge of the platform, which is always valuable.
Regarding payment plans, there’s a robust Starter plan available for ninety-seven bucks, that includes unlimited calls, emails, items, funnels, and a lot more.
Still, you’ll likely intend to think about updating to both hundred ninety-seven buck regular monthly plan for thorough agency demands. With this plan, you can additionally resell the GHL system as a SaaS.
For support, expect a vibrant Facebook Group neighborhood, paid onboarding, and a done-for-you configuration option also offered for a charge.
There’s continuous online conversation offered directly from your GHL control panel, together with handy documents for self-service assistance.
Configuration plans are readily available for an extra cost, including a two hundred ninety-seven buck option for HIPAA compliance if that’s something you require.
You may assume the unlimited plan consists of unlimited email functionality. Various individuals have actually whined regarding unforeseen credit card costs for sending emails from their servers without clear transparency.
Verdict: GoHighLevel Plumbing Playbook
GoHighLevel is a capable all-in-one platform for agencies seeking to combine their marketing stack with solid CRM and automation features.
Nonetheless, remain aware of its confusing interface, potential email deliverability problems, and extra prices for email volume.
If you can tolerate the harsh edges and largely serve business clients, GHL uses affordable value– however guarantee you check email deliverability before fully committing.
Below’s one essential consideration:
If you’re dedicating to it, be prepared to spend additional money on a separate email marketing software program as a result of deliverability issues and bugs.