GoHighLevel positions itself as an extensive marketing and sales collection built especially for electronic agencies. It bundles with each other CRM capacities, email campaigns, program hosting, and automation workflows right into one package. The core promise? Change your scattered toolkit with a solitary system that manages customer interaction and company operations throughout GoHighLevel Plugins
I have actually always inclined merged systems for digital business.
That’s exactly why devices like ClickFunnels captured my interest years ago.
Yet we’re currently in 2026, and the landscape has actually moved dramatically.
After spending significant time inside GoHighLevel, I believe you require to hear what I discovered firsthand.
We’ll additionally analyze how it measures up versus competing platforms.
In this manner, you can make a purchasing choice you’ll feel great about long-lasting.
The Elements of GoHighLevel That Excited Me
Consolidated Remedy: GoHighLevel merges important sales and marketing capacities, removing the requirement for several different subscriptions.
Text Messaging Functionality: Bidirectional SMS interaction supplies stronger involvement than conventional email approaches.
Effective CRM System: The contact management features rival what you would certainly find in ActiveCampaign or ClickFunnels.
Innovative Automation: Exceptional workflow capabilities for segmenting audiences, managing contacts, and structure customized processes.
Affordable Pricing Framework: Monthly plans ranging from ninety-seven to two hundred ninety-seven bucks compete positively with Kajabi and ClickFunnels alternatives that usually start above one hundred fifty dollars monthly. Nonetheless, email expenses can collect promptly, which I’ll attend to soon.
Integration Capabilities: Compatible with Zapier, email systems, and messaging services.
The Disappointing Aspects of GoHighLevel
Complicated Interface: The interface really felt counterproductive, with configuration options spread throughout the platform and simple jobs like funnel editing and enhancing calling for needlessly intricate steps.
Email Program Costs Intensify: You’re charged one cent per email message, implying a checklist of thirty thousand subscribers can press your month-to-month costs beyond three hundred bucks. Integrated with overage charges and third-party integration needs like Mailgun, real regular monthly expenses climbed to someplace between four hundred seventy-five and 6 hundred twenty-five dollars.
Reliability Problems: Multiple individuals have actually documented severe automation breakdowns, including emails being supplied to wrong recipients or sent out multiple times to the same person.
Email Shipment Difficulties: Their email infrastructure relies on Mailgun, and various users transitioning from other email marketing systems to GoHighLevel experienced substantial decreases in deliverability prices. This stands for an important weakness that can at some point press you toward different options.
Generalist Technique: While automation features are durable, rivals give higher deepness in training course production and neighborhood building features. That stated, Kajabi bills one hundred forty-nine dollars or even more monthly for hosting more than three items.
My Bottom Line Assessment
GoHighLevel offers a capable unified system for marketing, sales, and customer relationship monitoring at a practical base cost point.
However let’s obtain actual concerning something crucial.
Most users watch it mainly as a CRM or funnel builder instead of an email-focused platform.
Many users consistently report deliverability issues with the email features, so variable that in if email marketing represents a core component of your method.
Those surprise email sending fees have actually blindsided many customers also.
The platform genuinely stands out for agencies thinking about marketing marketing services. With white-labeling capabilities, unlimited sub-accounts on premium rates, and thorough client monitoring devices, it’s architected particularly for agency growth and scaling.
Comprehending GoHighLevel’s Core Function
GoHighLevel aspires to work as an all-encompassing platform resolving most digital sales and marketing requirements for your agency.
The system consists of email marketing capacities, program development tools, workflow automation, CRM capability, website building, landing page creation, and extra features.
Its stated objective is replacing every other device presently in your stack, and the business makes no apologies regarding that passion.
Consider this situation:
GoHighLevel claims it can replacement for platforms like Mailchimp, Calendly, WordPress, Kajabi, ActiveCampaign, Zapier, and numerous other solutions.
What makes GHL distinctive contrasted to comparable systems like ClickFunnels and Kajabi is its positioning as a solution for marketing agencies and software program resellers.
The pricing shows up affordable at first glimpse: ninety-seven bucks and two hundred ninety-seven dollars regular monthly.
Yet is that the full picture? Let’s investigate further.
Browsing the GoHighLevel User Interface
The GoHighLevel control panel offers a clean and apparently user-friendly layout that shows up inviting at first.
Nonetheless, most of customers encounter difficulties with the cluttered interface and senseless company of features.
For example:
The system uses 3 distinctive settings panels for managing various configuration elements– total setups, individual settings, and item settings GoHighLevel Plugins
Bizarrely, the web links to these critical setups are positioned on opposite sides of the screen, producing unneeded complication and frustration.
Despite having additional data populated, the control panel keeps a clean and well-structured look.
I value the capacity to produce multiple control panels for organizing different reports right into separate views.
This feature confirms especially beneficial when preserving various point of views for the account proprietor versus sub-accounts representing your clients.
As I stated earlier, GoHighLevel consists of countless rough edges in terms of user interface and customer experience, and the underlying codebase shows up less than pristine.
Building Funnels in GoHighLevel
To create a customer’s website, create landing pages, or develop a sales funnel within GoHighLevel, you should initially establish a sub-account by entering their details.
After completing this action, switch to the newly produced sub-account, navigate to Sites, after that select Funnels. Do not stress if this feels complex– it took me numerous efforts prior to comprehending the workflow.
HighLevel Funnels allows unlimited sales funnel development, unlike platforms such as Kajabi that enforce constraints.
In addition, there are greater than one thousand funnel templates readily available to increase your initial arrangement.
Based upon my experience, you won’t require considerable expertise to construct landing pages and sales funnels making use of GoHighLevel.
You have the choice to tailor templates on your own or request GoHighLevel to manage customization for you.
I selected the self-customization route due to the fact that I intended to create in-depth, custom funnels from the ground up utilizing the drag-and-drop building contractor. You simply include the consecutive actions.
I especially worth these abilities:
GHL’s Photos feature enables instantaneous funnel cloning throughout accounts, saving considerable configuration time.
Reliable screening through quick action duplication and split screening functionality.
Real-time alerts concerning lead actions maintain you educated without continuous hands-on monitoring.
I particularly value the multi-channel integration integrating voice, SMS, and Facebook straight within funnels.
Aesthetic pipeline management with automated rules for progressing leads enhances follow-up processes.
To additionally simplify movements, GHL gives a ClickFunnels import feature for seamless funnel transfers.
Page and Internet Site Building
GoHighLevel allows page development from the ground up or template choice for personalization utilizing the intuitive drag-and-drop builder.
You’re also free to incorporate prefabricated page sections as preferred. Alternatively, make use of custom code to produce customized functions.
The experience really feels as smooth as Elementor for WordPress. Nonetheless, Elementor does use slightly much more, consisting of:
A more comprehensive option of custom fonts and typography alternatives
Advanced message animations
Considerable widget library
Advanced background capabilities like parallax scrolling and video clip backgrounds
However, I believe HighLevel will prove adequate for the majority of your customers.
The web pages incorporate straight with your GHL sales and marketing automation features, including CRM, appointment scheduling, and email capture, nurturing, and pipeline management.
Incredibly hassle-free capability.
I likewise value the capability to create “global areas” or page sections that immediately inhabit when developing brand-new pages, conserving time and guaranteeing constant branding throughout. An additional Elementor-like function I value.
With Brand Boards found under Marketing, you can achieve the same for text elements and other branding basics.
The stats page shows everything occurring on your sub-account’s website, including web page check outs and sales conversions.
Email Marketing Capabilities
GoHighLevel’s email marketing harbors significant hidden expenditures. You’ll pay one cent per email beyond your strategy’s allowance, which collects rapidly with larger subscriber checklists. Lots of individuals require third-party solutions like Mailgun for enhanced deliverability, pushing actual costs considerably beyond the promoted registration price.
Currently relating to the features:
GoHighLevel enables email campaign and sequence production with triggers and automated follow-up messages.
I value the ability to add trackable links in both emails and SMS messages, allowing you to keep track of recipient activities and set off computerized interactions.
You can conserve, send out, or schedule emails for optimal distribution times.
This shows valuable for reaching your target market when they’re most likely to open messages.
Below’s where the circumstance deteriorates considerably.
GoHighLevel recommends Mailgun for mass email sending, recommending their LC service may have reduced distribution prices.
Testing GoHighLevel’s email deliverability before complete dedication is a good idea, as lots of customers have reported roughly thirty percent lower delivery prices compared to their previous email marketing platforms.
Now, I listened to there more than four hundred adjustable email templates readily available on HighLevel. Despite complete searches of the Template Collection, I couldn’t situate them within a sub-account in Sub-Account Setting.
A respectable selection of templates appears when changing to Agency Mode.
You can add your custom-created templates, although this requires both hundred ninety-seven dollar month-to-month reseller strategy.
Within a sub-account, I just found six fundamental templates and the choice to produce and save email templates from scratch for reuse in other projects.
Right here’s what one template, called “Strategic Planning,” resembles inside the GHL email style editor:
Not specifically impressive, but not dreadful either.
Nonetheless, I do value that GHL integrates workflow automation into email marketing, incorporating:
Welcome and Thanks messages
Automated abandoned cart communications
Follow-ups for lead nurturing, GoHighLevel Plugins
Split screening for conversion optimization, among other features.
Furthermore, real-time analytics supply insights right into email campaign performance. This aids you capitalize on opportunities or address prospective issues as they emerge.
The HighLevel CRM System
GoHighLevel’s CRM tool reminds me of ClickFunnels in its thoroughness.
GoHighLevel includes a client portal allowing project progression tracking and seeing past communications.
The workflow automation feature helps streamline jobs like call management, segmentation, and lead development through your pipeline.
This represents a considerable advantage: GoHighLevel facilitates appealing interactions with leads via sms message, voicemail drops, and Facebook Messenger. This adaptability indicates connecting with different client sections through their chosen communication channels.
Understand, however– SMS charges use separately from the registration fee.
I likewise value the GoHighLevel Social Planner.
It allows you to produce, save, edit, timetable, article, and analyze social media sites material throughout various networks.
It works as a solid replacement for social media sites scheduling devices like Buffer, SproutSocial, and Hootsuite– without added prices.
However that’s not everything; the CRM tool likewise supplies a number of useful features:
Set up visits straight within the system from the Calendars section.
Combine multi-channel communications to sustain your clients’ favored interaction techniques and relationship-building methods.
Use tags and clever lists to sector clients for more targeted projects.
Include comprehensive consumer information per entry under the Possibility tab, offering clearer understanding of your potential customers, leads, and consumers as they advance with your visual pipeline.
Advanced lead racking up aids focus on lead nurturing based upon their actions throughout your pipeline.
Now let’s talk about the crucial products and services you can offer making use of GoHighLevel
Products You Can Market With GoHighLevel
Similar to Kajabi, ClickFunnels, and Systeme, GHL supports both little and extensive programs, full with memberships, areas, and related sources.
GHL additionally makes it possible for physical product sales utilizing e-commerce pages, like Systeme. Nevertheless, dropshipping is not available.
GoHighLevel courses sustain various material layouts, including audio, video clip, and files.
This suggests suiting various discovering designs and appealing to a broader pupil base.
Plus, it enables importing programs from Kajabi, adding even more flexibility to your training course production initiatives.
In my experience, dedicated on-line course tools like Kajabi, LearnWorlds, and Thinkific offer more sophisticated options. These include program trickling, social profiles, and progressed area building and management tools. Nonetheless, GHL’s offerings will certainly be sufficient for many makers.
GoHighLevel additionally supplies training course certifications and numerous repayment options, consisting of installment plans and free courses.
You can quickly connect your courses to your neighborhood for quick gain access to and to boost monetization potential.
What I specifically appreciate is exactly how uncomplicated it is to integrate program items straight with your sales funnels and CRM for automatic nurturing, lead scoring, conversions, follow-ups, and extra.
This is among my favored facets of Kajabi too.
Reputation Management Features
Online rankings hold important value, and GoHighLevel acknowledges this truth.
The platform automatically sends out testimonial demands using SMS, email, and QR code adhering to purchases.
This function guarantees you don’t miss out on possibilities to develop trustworthiness and depend on with your audience.
You can likewise monitor on-line evaluations concerning your services or business, allowing suitable actions.
For instance, you can redirect negative feedback to a private type before public posting.
Additionally, you can pick who can leave remarks based upon their rating.
This method empowers you to involve directly with customers to resolve concerns without harming your online reputation.
And also, GoHighLevel streamlines issues by allowing you to review client responses across various platforms– like Yext, Google My Company, and Facebook– directly from your GHL account. Pretty practical performance.
Integration Choices
The system supports conventional integration choices throughout payment processing, social networks and Zapier.
Furthermore, the App Marketplace, including both paid and free app integrations, comes in Agency Mode for account owners as well as for your customers in sub-account mode.
I discovered roughly three hundred fifty apps throughout numerous company classifications, consisting of SMS and live conversation integrations, social media sites, and marketing automation devices.
You can also integrate WhatsApp and Twilio for messaging, enable bidirectional syncing with other CRMs, and manage visits and scheduling with Google Schedule.
And also, QuickBooks integration is offered for economic monitoring, among other alternatives.
The Reselling and SaaSpreneur Program
The reseller program represents one of GoHighLevel’s key destinations.
Crucial note: You’ll require Agency Mode accessibility via the Reselling tab to make use of these features.
The Unlimited Plan at two hundred ninety-seven bucks monthly offers:
Complete sub-account rebranding and modification
Unlimited client sub-accounts at no added cost
API access for incorporating exterior devices
To market these ready-to-deploy GHL sub-accounts at a markup, you’ll need both hundred ninety-seven dollar regular monthly Unlimited plan.
When you do this, you can likewise resell other software program services to your clients at a markup.
GoHighLevel calls for charging a minimum of ninety-seven dollars regular monthly for every client.
This indicates you’ll need at least 5 clients restoring month-to-month to recover cost. Any kind of added clients past that contribute directly to your revenue.
The devices you can market within your sub-accounts consist of core services like Google Ad Manager, WordPress, Conversation AI, and WhatsApp, plus dozens of Industry apps such as AWeber, Continuous Get In Touch With, and Wrike.
To do well with the GoHighLevel reseller program:
Add worth to your sub-accounts by consisting of:
Custom-made structures
Prefabricated snapshots
Pre-built combinations
Automated workflows
Without these enhancements, customers might choose GoHighLevel straight rather than paying your costs.
The SaaS Mode consists of white-label choices for:
iPhone application
Android application
Desktop application
These apps enable handling all social media sites, SMS, and email from one location.
Conversely, you can “gray-label” a mobile app to link your GHL leads without them needing to return to your top quality GHL pages.
In total amount, these are three various mobile applications you can select from based on your objectives.
Nonetheless, you require to recognize:
Resellers are responsible for client support and disagreements; failure to resolve issues can result in account termination.
Resellers must bill a minimum of ninety-seven bucks monthly per sub-account, restricting pricing adaptability.
Selling life time access for a single cost is forbidden without prior approval.
Pricing Structure and Assistance Plans
I value that HighLevel’s assistance is readily available straight from the dashboard with the Assistance and live conversation buttons.
When you register for a trial, you gain free access to a welcome course, onboarding video clip tutorials, and a contact number for assistance. And of course, they really address calls.
I did call their technological support group for help with creating funnels and internet sites, which I had looked extensively for. The feedback showed up within twenty-four hours, and the follow-ups were superb. The assistance rep definitely demonstrated deep expertise of the system, which is constantly important.
Regarding payment plans, there’s a durable Starter plan readily available for ninety-seven bucks, which includes unlimited get in touches with, emails, products, funnels, and a lot more.
Still, you’ll likely intend to think about upgrading to both hundred ninety-seven dollar monthly prepare for extensive agency needs. With this strategy, you can also market the GHL platform as a SaaS.
For support, expect a vivid Facebook Group area, paid onboarding, and a done-for-you configuration alternative also readily available for a fee.
There’s continuous live chat offered directly from your GHL control panel, in addition to valuable documents for self-service help.
Arrangement plans are offered for an additional cost, including a two hundred ninety-seven dollar alternative for HIPAA compliance if that’s something you require.
You may think the unlimited plan consists of unlimited email performance. Various users have complained about unforeseen charge card fees for sending out emails from their web servers without clear transparency.
Final thought: GoHighLevel Plugins
GoHighLevel is a qualified all-in-one platform for agencies seeking to consolidate their marketing pile with solid CRM and automation features.
Nonetheless, remain knowledgeable about its clunky interface, possible email deliverability issues, and added prices for email quantity.
If you can tolerate the rough edges and primarily offer organization clients, GHL provides reasonable worth– however ensure you evaluate email deliverability before fully committing.
Below’s one crucial factor to consider:
If you’re committing to it, be prepared to spend extra money on a different email marketing software due to deliverability issues and insects.