GoHighLevel settings itself as a thorough marketing and sales collection built specifically for digital agencies. It bundles together CRM capacities, email campaigns, course hosting, and automation operations into one bundle. The core guarantee? Change your spread toolkit with a single system that handles client engagement and company procedures from start to finish GoHighLevel Playbooks
I have actually constantly inclined combined systems for digital business.
That’s exactly why tools like ClickFunnels caught my focus years back.
However we’re currently in 2026, and the landscape has actually moved drastically.
After spending considerable time inside GoHighLevel, I assume you need to hear what I uncovered firsthand.
We’ll additionally examine exactly how it measures up versus competing platforms.
By doing this, you can purchase decision you’ll feel great about lasting.
The Facets of GoHighLevel That Impressed Me
Consolidated Option: GoHighLevel merges crucial sales and marketing capabilities, eliminating the requirement for multiple separate memberships.
Text Messaging Functionality: Bidirectional SMS interaction uses more powerful involvement than traditional email approaches.
Powerful CRM System: The contact management features competing what you would certainly locate in ActiveCampaign or ClickFunnels.
Advanced Automation: Superb workflow capabilities for segmenting target markets, taking care of get in touches with, and structure personalized procedures.
Affordable Pricing Framework: Month-to-month plans varying from ninety-seven to two hundred ninety-seven bucks compete positively with Kajabi and ClickFunnels choices that normally start above one hundred fifty bucks month-to-month. However, email expenditures can collect quickly, which I’ll resolve shortly.
Integration Abilities: Compatible with Zapier, email platforms, and messaging services.
The Unsatisfactory Elements of GoHighLevel
Confusing Interface: The interface really felt counterproductive, with configuration options spread throughout the platform and simple jobs like funnel modifying needing needlessly complex actions.
Email Broadcast Costs Rise: You’re billed one cent per email message, meaning a listing of thirty thousand subscribers could push your regular monthly expense beyond 3 hundred dollars. Integrated with overage costs and third-party integration needs like Mailgun, actual regular monthly costs reached someplace between four hundred seventy-five and 6 hundred twenty-five dollars.
Integrity Problems: Several individuals have actually documented major automation malfunctions, including emails being provided to wrong receivers or sent out several times to the exact same person.
Email Shipment Challenges: Their email framework depends on Mailgun, and various individuals transitioning from various other email marketing platforms to GoHighLevel experienced substantial decreases in deliverability prices. This represents a critical weakness that can at some point push you toward alternative services.
Generalist Approach: While automation features are durable, rivals offer better deepness in course production and community building features. That claimed, Kajabi bills one hundred forty-nine dollars or more monthly for hosting more than three items.
My Profits Assessment
GoHighLevel offers a qualified unified platform for marketing, sales, and consumer relationship monitoring at a reasonable base cost point.
But allow’s obtain actual concerning something crucial.
A lot of users view it primarily as a CRM or funnel builder instead of an email-focused platform.
Many customers continually report deliverability troubles with the email features, so aspect that in if email marketing represents a core component of your method.
Those shock email sending out costs have actually blindsided several customers as well.
The platform genuinely succeeds for agencies interested in marketing marketing solutions. With white-labeling abilities, unlimited sub-accounts on premium tiers, and thorough customer administration devices, it’s architected specifically for agency development and scaling.
Comprehending GoHighLevel’s Core Purpose
GoHighLevel aspires to serve as an all-inclusive platform addressing most electronic sales and marketing needs for your agency.
The system consists of email marketing capacities, course development devices, workflow automation, CRM performance, site structure, landing page development, and additional features.
Its stated objective is replacing every other device presently in your pile, and the firm makes no apologies concerning that aspiration.
Consider this scenario:
GoHighLevel asserts it can alternative to platforms like Mailchimp, Calendly, WordPress, Kajabi, ActiveCampaign, Zapier, and many other services.
What makes GHL unique compared to similar systems like ClickFunnels and Kajabi is its positioning as a solution for marketing agencies and software application resellers.
The pricing appears sensible in the beginning look: ninety-seven bucks and two hundred ninety-seven bucks month-to-month.
Yet is that the full image? Let’s examine even more.
Navigating the GoHighLevel Interface
The GoHighLevel dashboard provides a clean and relatively intuitive format that shows up welcoming initially.
Nonetheless, the majority of individuals encounter difficulties with the messy user interface and illogical company of features.
For example:
The platform uses 3 distinct setups panels for handling different configuration facets– total setups, specific setups, and item settings GoHighLevel Playbooks
Bizarrely, the web links to these crucial setups are placed on contrary sides of the screen, creating unnecessary confusion and frustration.
Despite having extra data inhabited, the control panel keeps a clean and well-structured look.
I appreciate the ability to produce numerous control panels for organizing different reports right into different views.
This feature proves specifically beneficial when preserving various point of views for the account owner versus sub-accounts representing your customers.
As I mentioned earlier, GoHighLevel includes countless harsh edges in regards to user interface and user experience, and the underlying codebase shows up less than beautiful.
Building Funnels in GoHighLevel
To construct a client’s internet site, develop landing pages, or produce a sales funnel within GoHighLevel, you should initially develop a sub-account by entering their information.
After finishing this action, switch to the freshly developed sub-account, browse to Websites, after that select Funnels. Do not fret if this really feels confusing– it took me numerous efforts prior to comprehending the workflow.
HighLevel Funnels allows unlimited sales funnel creation, unlike platforms such as Kajabi that enforce limitations.
Furthermore, there are more than one thousand funnel templates readily available to increase your initial setup.
Based upon my experience, you will not need extensive expertise to construct landing pages and sales funnels using GoHighLevel.
You have the alternative to personalize templates on your own or request GoHighLevel to manage personalization for you.
I picked the self-customization course since I wished to produce comprehensive, custom funnels from scratch using the drag-and-drop home builder. You merely add the consecutive steps.
I especially worth these abilities:
GHL’s Pictures include enables immediate funnel cloning across accounts, conserving substantial setup time.
Effective testing through fast action replication and split screening functionality.
Real-time alerts about lead activities maintain you notified without continuous hands-on checking.
I particularly value the multi-channel integration incorporating voice, SMS, and Facebook directly within funnels.
Visual pipeline management with computerized rules for progressing leads enhances follow-up processes.
To even more simplify movements, GHL provides a ClickFunnels import attribute for smooth funnel transfers.
Web Page and Web Site Construction
GoHighLevel enables web page creation from scratch or template choice for personalization utilizing the instinctive drag-and-drop contractor.
You’re likewise totally free to integrate prefabricated web page areas as wanted. Additionally, make use of custom-made code to develop customized functions.
The experience really feels as smooth as Elementor for WordPress. Nonetheless, Elementor does offer slightly more, consisting of:
A broader selection of customized typefaces and typography alternatives
Innovative message animations
Extensive widget collection
Advanced history capacities like parallax scrolling and video clip histories
Nevertheless, I think HighLevel will prove adequate for the majority of your clients.
The web pages integrate directly with your GHL sales and marketing automation features, including CRM, appointment scheduling, and email capture, nurturing, and pipeline management.
Exceptionally hassle-free capability.
I likewise value the capacity to create “worldwide areas” or web page sections that immediately occupy when producing new web pages, conserving time and guaranteeing consistent branding throughout. One more Elementor-like function I value.
With Brand Boards located under Marketing, you can accomplish the same for message components and various other branding basics.
The data page displays everything occurring on your sub-account’s web site, including web page check outs and sales conversions.
Email Marketing Capabilities
GoHighLevel’s email marketing nurtures considerable hidden expenses. You’ll pay one cent per email past your plan’s appropriation, which builds up swiftly with larger client listings. Several users require third-party solutions like Mailgun for improved deliverability, pressing real costs considerably past the promoted registration rate.
Currently pertaining to the features:
GoHighLevel allows email campaign and series production with triggers and automated follow-up messages.
I value the ability to add trackable links in both emails and SMS messages, allowing you to check recipient activities and set off automated interactions.
You can save, send, or timetable emails for ideal distribution times.
This shows beneficial for reaching your target market when they’re probably to open messages.
Here’s where the situation degrades considerably.
GoHighLevel advises Mailgun for bulk email sending out, recommending their LC solution may have reduced distribution prices.
Evaluating GoHighLevel’s email deliverability before complete commitment is recommended, as numerous users have reported around thirty percent reduced shipment prices compared to their previous email marketing platforms.
Now, I listened to there more than four hundred personalized email templates available on HighLevel. In spite of thorough searches of the Template Collection, I couldn’t situate them within a sub-account in Sub-Account Mode.
A good variety of templates appears when switching to Agency Mode.
You can add your custom-created templates, although this needs both hundred ninety-seven buck monthly reseller plan.
Within a sub-account, I just found 6 standard templates and the choice to develop and conserve email templates from square one for reuse in other campaigns.
Below’s what one template, called “Strategic Planning,” looks like inside the GHL email design editor:
Not especially outstanding, but not terrible either.
However, I do value that GHL integrates workflow automation into email marketing, encompassing:
Welcome and Thank You messages
Automated abandoned cart interactions
Follow-ups for lead nurturing, GoHighLevel Playbooks
Split screening for conversion optimization, to name a few features.
Furthermore, real-time analytics deliver understandings into email campaign efficiency. This aids you take advantage of opportunities or address potential problems as they arise.
The HighLevel CRM System
GoHighLevel’s CRM device advises me of ClickFunnels in its thoroughness.
GoHighLevel consists of a customer portal allowing job progress tracking and viewing previous communications.
The workflow automation feature helps simplify jobs like call administration, segmentation, and lead innovation via your pipeline.
This represents a substantial advantage: GoHighLevel facilitates engaging communications with leads with sms message, voicemail decreases, and Facebook Messenger. This adaptability suggests getting in touch with different consumer sectors through their preferred communication channels.
Know, though– SMS fees apply separately from the registration cost.
I additionally value the GoHighLevel Social Planner.
It enables you to develop, save, modify, timetable, message, and examine social media material throughout different channels.
It operates as a solid replacement for social media sites scheduling devices like Barrier, SproutSocial, and Hootsuite– without extra expenses.
Yet that’s not whatever; the CRM tool additionally supplies a number of handy features:
Arrange appointments directly within the system from the Calendars section.
Merge multi-channel interactions to support your customers’ preferred communication approaches and relationship-building methods.
Usage tags and clever listings to section clients for even more targeted projects.
Include comprehensive client data per access under the Opportunity tab, giving clearer understanding of your prospects, leads, and customers as they advance through your aesthetic pipeline.
Advanced lead racking up aids prioritize lead nurturing based upon their activities throughout your pipeline.
Now allow’s go over the essential services and products you can offer making use of GoHighLevel
Products You Can Offer Through GoHighLevel
Similar to Kajabi, ClickFunnels, and Systeme, GHL supports both tiny and extensive courses, total with memberships, neighborhoods, and related resources.
GHL also makes it possible for physical product sales utilizing ecommerce web pages, like Systeme. However, dropshipping is not available.
GoHighLevel training courses support numerous content formats, including sound, video clip, and papers.
This means accommodating various discovering designs and appealing to a more comprehensive pupil base.
And also, it enables importing training courses from Kajabi, adding a lot more flexibility to your training course development initiatives.
In my experience, committed on the internet course tools like Kajabi, LearnWorlds, and Thinkific provide a lot more advanced options. These consist of program trickling, social accounts, and progressed neighborhood structure and monitoring devices. Nevertheless, GHL’s offerings will certainly be enough for several developers.
GoHighLevel additionally supplies course certificates and various repayment alternatives, including installment plans and free courses.
You can easily connect your programs to your neighborhood for fast gain access to and to boost money making capacity.
What I especially appreciate is how straightforward it is to incorporate course products directly with your sales funnels and CRM for automatic nurturing, lead racking up, conversions, follow-ups, and more.
This is among my favored aspects of Kajabi also.
Reputation Management Features
Online rankings hold important importance, and GoHighLevel identifies this reality.
The platform instantly sends out evaluation requests through text, email, and QR code complying with purchases.
This feature guarantees you do not miss out on opportunities to construct reputation and trust with your audience.
You can additionally keep an eye on online reviews regarding your solutions or service, allowing appropriate reactions.
For instance, you can reroute negative comments to an exclusive form prior to public uploading.
Conversely, you can select who can leave comments based on their ranking.
This strategy equips you to engage straight with clients to fix concerns without damaging your credibility.
Plus, GoHighLevel simplifies issues by allowing you to evaluate customer responses throughout different platforms– like Yext, Google My Business, and Facebook– directly from your GHL account. Pretty hassle-free functionality.
Integration Alternatives
The system sustains basic integration alternatives across repayment processing, social media and Zapier.
In addition, the Application Market, including both paid and free app integrations, comes in Agency Mode for account proprietors as well as for your customers in sub-account mode.
I found roughly 3 hundred fifty apps throughout numerous organization categories, including SMS and live conversation assimilations, social media sites, and marketing automation tools.
You can additionally incorporate WhatsApp and Twilio for messaging, make it possible for bidirectional syncing with other CRMs, and manage consultations and organizing with Google Schedule.
Plus, QuickBooks integration is offered for financial monitoring, to name a few options.
The Reselling and SaaSpreneur Program
The reseller program stands for among GoHighLevel’s key destinations.
Vital note: You’ll need Agency Mode accessibility with the Reselling tab to utilize these features.
The Unlimited Plan at 2 hundred ninety-seven dollars month-to-month offers:
Complete sub-account rebranding and personalization
Unlimited client sub-accounts at no extra cost
API access for incorporating outside devices
To resell these ready-to-deploy GHL sub-accounts at a markup, you’ll require both hundred ninety-seven buck regular monthly Unlimited plan.
When you do this, you can additionally re-sell other software program options to your customers at a markup.
GoHighLevel calls for charging a minimum of ninety-seven bucks regular monthly for each customer.
This implies you’ll need at the very least 5 customers restoring monthly to break even. Any extra clients beyond that contribute straight to your revenue.
The tools you can market within your sub-accounts consist of core services like Google Ad Manager, WordPress, Conversation AI, and WhatsApp, plus dozens of Market apps such as AWeber, Consistent Contact, and Wrike.
To do well with the GoHighLevel reseller program:
Add value to your sub-accounts by consisting of:
Customized frameworks
Prefabricated photos
Pre-built combinations
Automated process
Without these additions, customers could select GoHighLevel straight instead of paying your costs.
The SaaS Setting includes white-label alternatives for:
iPhone application
Android application
Desktop computer application
These apps allow taking care of all social media sites, SMS, and email from one location.
Alternatively, you can “gray-label” a mobile app to connect your GHL leads without them requiring to return to your branded GHL pages.
In total, these are 3 various mobile applications you can choose from based on your goals.
However, you require to comprehend:
Resellers are responsible for consumer support and conflicts; failure to resolve issues can result in account discontinuation.
Resellers must bill at least ninety-seven bucks monthly per sub-account, limiting pricing adaptability.
Marketing life time gain access to for a single fee is forbidden without prior authorization.
Pricing Framework and Assistance Plans
I appreciate that HighLevel’s support is offered straight from the dashboard through the Help and live conversation switches.
When you register for a trial, you gain open door to a welcome training course, onboarding video clip tutorials, and a phone number for support. And yes, they actually answer telephone calls.
I did call their technological assistance group for assistance with creating funnels and sites, which I had actually looked extensively for. The feedback got here within twenty-four hours, and the follow-ups were outstanding. The support rep certainly showed deep knowledge of the system, which is constantly useful.
Regarding payment plans, there’s a durable Starter plan readily available for ninety-seven bucks, that includes unlimited calls, emails, products, funnels, and a lot more.
Still, you’ll likely want to consider updating to the two hundred ninety-seven dollar monthly prepare for comprehensive agency requirements. With this plan, you can additionally resell the GHL platform as a SaaS.
For assistance, expect a vibrant Facebook Group area, paid onboarding, and a done-for-you arrangement choice additionally readily available for a charge.
There’s ongoing online chat readily available straight from your GHL control panel, along with useful documentation for self-service help.
Setup plans are readily available for an additional price, consisting of a two hundred ninety-seven dollar option for HIPAA compliance if that’s something you require.
You may assume the unlimited plan includes unlimited email performance. Different users have actually whined about unanticipated charge card charges for sending emails from their servers without clear transparency.
Final thought: GoHighLevel Playbooks
GoHighLevel is a capable all-in-one platform for agencies looking for to consolidate their marketing stack with strong CRM and automation features.
Nonetheless, stay knowledgeable about its confusing interface, possible email deliverability concerns, and added costs for email quantity.
If you can endure the rough edges and mostly serve service customers, GHL supplies reasonable worth– however ensure you test email deliverability before totally devoting.
Right here’s one critical factor to consider:
If you’re committing to it, be prepared to spend added cash on a different email marketing software program because of deliverability problems and bugs.