GoHighLevel positions itself as an extensive marketing and sales suite developed particularly for digital agencies. It packages together CRM capabilities, email campaigns, course hosting, and automation operations into one bundle. The core assurance? Change your scattered toolkit with a single system that manages customer interaction and service procedures from beginning to end GoHighLevel Payment Gateways
I have actually always inclined merged platforms for electronic commerce.
That’s exactly why tools like ClickFunnels captured my attention years ago.
But we’re currently in 2026, and the landscape has moved dramatically.
After spending considerable time inside GoHighLevel, I think you require to hear what I discovered firsthand.
We’ll likewise analyze exactly how it measures up versus contending systems.
This way, you can make a purchasing decision you’ll feel confident concerning lasting.
The Facets of GoHighLevel That Impressed Me
Consolidated Option: GoHighLevel merges important sales and marketing capacities, getting rid of the demand for numerous separate memberships.
Text Messaging Functionality: Bidirectional SMS communication supplies more powerful involvement than traditional email methods.
Effective CRM System: The get in touch with monitoring features competing what you ‘d find in ActiveCampaign or ClickFunnels.
Advanced Automation: Exceptional workflow capacities for segmenting target markets, handling calls, and building customized processes.
Affordable Pricing Structure: Regular monthly plans ranging from ninety-seven to two hundred ninety-seven dollars compete positively with Kajabi and ClickFunnels alternatives that usually begin above one hundred fifty dollars monthly. However, email expenses can collect swiftly, which I’ll address quickly.
Integration Abilities: Compatible with Zapier, email systems, and messaging solutions.
The Disappointing Components of GoHighLevel
Complex Interface: The interface felt counterproductive, with setup choices spread throughout the platform and uncomplicated jobs like funnel modifying calling for needlessly complex actions.
Email Broadcast Costs Escalate: You’re billed one cent per email message, indicating a checklist of thirty thousand clients might press your month-to-month expense beyond three hundred bucks. Combined with excess costs and third-party integration requirements like Mailgun, actual regular monthly prices climbed to somewhere between four hundred seventy-five and six hundred twenty-five bucks.
Dependability Problems: Numerous users have recorded severe automation malfunctions, consisting of emails being supplied to incorrect recipients or sent out several times to the same person.
Email Delivery Obstacles: Their email facilities relies on Mailgun, and countless individuals transitioning from other email marketing platforms to GoHighLevel experienced substantial decreases in deliverability prices. This represents an important weak point that might at some point press you towards alternate solutions.
Generalist Strategy: While automation features are durable, rivals give greater depth in course creation and area building features. That claimed, Kajabi charges one hundred forty-nine bucks or even more monthly for hosting more than 3 items.
My Bottom Line Assessment
GoHighLevel gives a qualified unified platform for marketing, sales, and consumer partnership monitoring at a practical base cost factor.
Yet let’s get genuine about something crucial.
Many users watch it mainly as a CRM or funnel builder rather than an email-focused platform.
Various individuals consistently report deliverability issues with the email features, so aspect that in if email marketing represents a core component of your technique.
Those shock email sending costs have blindsided many individuals as well.
The system absolutely excels for agencies interested in marketing marketing services. With white-labeling capabilities, unlimited sub-accounts on premium tiers, and comprehensive customer management tools, it’s architected particularly for agency growth and scaling.
Understanding GoHighLevel’s Core Function
GoHighLevel aspires to function as an all-encompassing system resolving most electronic sales and marketing needs for your agency.
The platform includes email marketing capabilities, course development tools, workflow automation, CRM capability, internet site building, landing page creation, and added features.
Its mentioned objective is changing every other tool currently in your pile, and the firm makes no apologies regarding that passion.
Consider this scenario:
GoHighLevel declares it can substitute for platforms like Mailchimp, Calendly, WordPress, Kajabi, ActiveCampaign, Zapier, and countless various other solutions.
What makes GHL distinct compared to comparable systems like ClickFunnels and Kajabi is its positioning as an option for marketing agencies and software application resellers.
The pricing appears sensible in the beginning look: ninety-seven dollars and two hundred ninety-seven bucks regular monthly.
But is that the full image? Allow’s explore further.
Browsing the GoHighLevel User Interface
The GoHighLevel dashboard presents a tidy and apparently intuitive format that appears welcoming at first.
However, the majority of users encounter difficulties with the messy interface and illogical company of features.
For instance:
The system employs 3 distinctive settings panels for taking care of various arrangement elements– total settings, individual setups, and product settings GoHighLevel Payment Gateways
Bizarrely, the links to these crucial setups are placed on contrary sides of the screen, producing unneeded confusion and frustration.
Despite additional information occupied, the dashboard maintains a clean and well-structured appearance.
I appreciate the capability to develop numerous control panels for arranging different reports into separate sights.
This attribute shows especially useful when preserving various viewpoints for the account owner versus sub-accounts representing your customers.
As I discussed previously, GoHighLevel has various harsh edges in regards to user interface and customer experience, and the underlying codebase shows up less than excellent.
Structure Funnels in GoHighLevel
To create a customer’s site, develop landing pages, or develop a sales funnel within GoHighLevel, you have to initially establish a sub-account by entering their details.
After completing this action, button to the recently created sub-account, browse to Sites, after that pick Funnels. Do not worry if this really feels confusing– it took me several attempts before understanding the workflow.
HighLevel Funnels enables unlimited sales funnel development, unlike systems such as Kajabi that impose limitations.
Additionally, there are more than one thousand funnel templates offered to increase your preliminary arrangement.
Based upon my experience, you won’t require considerable proficiency to construct landing pages and sales funnels using GoHighLevel.
You have the option to customize templates yourself or demand GoHighLevel to deal with customization for you.
I chose the self-customization route because I wished to develop comprehensive, custom funnels from scratch utilizing the drag-and-drop contractor. You merely include the sequential actions.
I specifically value these abilities:
GHL’s Photos include allows immediate funnel cloning throughout accounts, conserving significant configuration time.
Reliable testing via fast action duplication and split screening capability.
Real-time notifications about lead activities maintain you educated without consistent hands-on checking.
I particularly appreciate the multi-channel integration integrating voice, SMS, and Facebook directly within funnels.
Aesthetic pipeline management with automated regulations for advancing leads improves follow-up processes.
To better simplify migrations, GHL provides a ClickFunnels import feature for seamless funnel transfers.
Web Page and Web Site Construction
GoHighLevel enables web page creation from the ground up or template choice for personalization making use of the intuitive drag-and-drop building contractor.
You’re also free to integrate prefabricated page sections as desired. Alternatively, use custom code to create specific functions.
The experience really feels as smooth as Elementor for WordPress. Nonetheless, Elementor does supply a little extra, including:
A broader selection of custom typefaces and typography choices
Advanced text computer animations
Extensive widget collection
Advanced history capabilities like parallax scrolling and video clip histories
Nonetheless, I think HighLevel will certainly show adequate for most of your clients.
The pages incorporate straight with your GHL sales and marketing automation features, including CRM, appointment scheduling, and email capture, nurturing, and pipeline management.
Exceptionally hassle-free performance.
I also appreciate the ability to produce “worldwide sections” or page sections that immediately occupy when developing new web pages, conserving time and making certain regular branding throughout. Another Elementor-like feature I value.
With Brand name Boards found under Marketing, you can achieve the exact same for text aspects and various other branding basics.
The data web page presents every little thing taking place on your sub-account’s website, consisting of web page brows through and sales conversions.
Email Marketing Capabilities
GoHighLevel’s email marketing harbors considerable covert expenses. You’ll pay one cent per email beyond your strategy’s appropriation, which collects quickly with bigger client checklists. Many customers call for third-party services like Mailgun for enhanced deliverability, pressing actual expenses considerably beyond the marketed registration cost.
Currently pertaining to the features:
GoHighLevel allows email campaign and sequence production with triggers and automated follow-up messages.
I appreciate the capability to include trackable web links in both emails and SMS messages, allowing you to keep an eye on recipient actions and set off automated interactions.
You can save, send out, or routine emails for ideal delivery times.
This shows valuable for reaching your target market when they’re more than likely to open messages.
Right here’s where the circumstance degrades substantially.
GoHighLevel advises Mailgun for bulk email sending out, recommending their LC solution may have lower shipment prices.
Evaluating GoHighLevel’s email deliverability prior to full commitment is suggested, as lots of individuals have reported roughly thirty percent lower delivery rates contrasted to their previous email marketing platforms.
Now, I heard there more than four hundred customizable email templates offered on HighLevel. In spite of thorough searches of the Template Collection, I couldn’t locate them within a sub-account in Sub-Account Mode.
A respectable variety of templates shows up when changing to Agency Mode.
You can include your custom-created templates, although this requires the two hundred ninety-seven dollar monthly reseller plan.
Within a sub-account, I just located six basic templates and the option to create and conserve email templates from the ground up for reuse in other projects.
Right here’s what one template, called “Strategic Planning,” looks like inside the GHL email layout editor:
Not particularly outstanding, however not awful either.
Nevertheless, I do value that GHL incorporates workflow automation into email marketing, including:
Invite and Thank You messages
Automated abandoned cart interactions
Follow-ups for lead nurturing, GoHighLevel Payment Gateways
Split testing for conversion optimization, to name a few features.
Furthermore, real-time analytics provide understandings right into email campaign performance. This assists you maximize opportunities or address potential problems as they arise.
The HighLevel CRM System
GoHighLevel’s CRM device advises me of ClickFunnels in its thoroughness.
GoHighLevel consists of a customer portal enabling project development tracking and viewing previous communications.
The workflow automation function assists simplify tasks like call administration, division, and lead innovation with your pipeline.
This stands for a significant advantage: GoHighLevel facilitates engaging communications with leads via text messages, voicemail declines, and Facebook Messenger. This flexibility indicates getting in touch with different customer sections via their liked communication channels.
Be aware, though– SMS fees apply separately from the registration cost.
I also value the GoHighLevel Social Planner.
It allows you to develop, save, modify, schedule, blog post, and analyze social media web content throughout numerous networks.
It works as a solid replacement for social media sites organizing tools like Barrier, SproutSocial, and Hootsuite– without additional costs.
Yet that’s not whatever; the CRM tool additionally supplies a number of practical features:
Arrange consultations directly within the platform from the Calendars area.
Combine multi-channel interactions to sustain your customers’ favored interaction techniques and relationship-building strategies.
Usage tags and smart checklists to section consumers for more targeted campaigns.
Add substantial customer data to each access under the Chance tab, offering clearer understanding of your prospects, leads, and customers as they proceed with your aesthetic pipeline.
Advanced lead racking up aids prioritize lead nurturing based on their activities throughout your pipeline.
Currently allow’s talk about the key services and products you can offer utilizing GoHighLevel
Products You Can Sell Through GoHighLevel
Comparable to Kajabi, ClickFunnels, and Systeme, GHL sustains both small and extensive programs, total with memberships, communities, and relevant sources.
GHL also makes it possible for physical product sales using shopping pages, like Systeme. However, dropshipping is not available.
GoHighLevel training courses support numerous content formats, consisting of audio, video, and papers.
This implies fitting various understanding styles and attracting a broader trainee base.
And also, it allows importing training courses from Kajabi, including a lot more versatility to your training course production initiatives.
In my experience, dedicated online course devices like Kajabi, LearnWorlds, and Thinkific supply more advanced choices. These consist of course trickling, social profiles, and progressed area building and management tools. Nevertheless, GHL’s offerings will suffice for lots of designers.
GoHighLevel likewise gives course certificates and numerous settlement choices, including time payment plan and free courses.
You can quickly attach your programs to your neighborhood for quick accessibility and to improve money making possibility.
What I especially value is just how simple it is to integrate course items directly with your sales funnels and CRM for automatic nurturing, lead scoring, conversions, follow-ups, and much more.
This is one of my preferred aspects of Kajabi too.
Reputation Management Features
On the internet rankings hold essential importance, and GoHighLevel identifies this fact.
The system automatically sends out testimonial requests using text, email, and QR code following transactions.
This feature guarantees you do not miss possibilities to build integrity and trust with your target market.
You can also monitor on-line testimonials regarding your solutions or service, enabling appropriate reactions.
For instance, you can reroute adverse responses to a private kind before public uploading.
Conversely, you can select who can leave remarks based upon their rating.
This method encourages you to engage directly with customers to fix concerns without damaging your online reputation.
And also, GoHighLevel simplifies matters by allowing you to examine customer comments throughout various platforms– like Yext, Google My Organization, and Facebook– straight from your GHL account. Pretty practical capability.
Integration Choices
The platform sustains typical integration choices across payment processing, social media sites and Zapier.
In addition, the Application Market, featuring both paid and totally free app combinations, comes in Agency Mode for account proprietors as well as for your customers in sub-account setting.
I located around 3 hundred fifty applications across various company categories, including SMS and live conversation assimilations, social media, and marketing automation devices.
You can additionally incorporate WhatsApp and Twilio for messaging, make it possible for bidirectional syncing with other CRMs, and handle visits and organizing with Google Schedule.
And also, QuickBooks integration is readily available for economic administration, among other choices.
The Reselling and SaaSpreneur Program
The reseller program represents among GoHighLevel’s main attractions.
Vital note: You’ll need Agency Mode accessibility via the Reselling tab to make use of these features.
The Unlimited Plan at 2 hundred ninety-seven bucks regular monthly offers:
Complete sub-account rebranding and modification
Unlimited client sub-accounts at no extra cost
API gain access to for incorporating exterior tools
To resell these ready-to-deploy GHL sub-accounts at a markup, you’ll need both hundred ninety-seven dollar regular monthly Unlimited plan.
When you do this, you can likewise resell various other software application options to your clients at a markup.
GoHighLevel requires billing a minimum of ninety-seven dollars regular monthly for each and every customer.
This indicates you’ll need a minimum of 5 clients renewing regular monthly to recover cost. Any kind of added clients beyond that add directly to your income.
The devices you can resell within your sub-accounts include core services like Google Ad Manager, WordPress, Conversation AI, and WhatsApp, plus loads of Industry applications such as AWeber, Consistent Call, and Wrike.
To be successful with the GoHighLevel reseller program:
Include worth to your sub-accounts by including:
Custom-made structures
Ready-made photos
Pre-built integrations
Automated workflows
Without these additions, customers might pick GoHighLevel directly rather than paying your costs.
The SaaS Setting includes white-label alternatives for:
apple iphone application
Android application
Desktop application
These applications permit managing all social networks, SMS, and email from one area.
Additionally, you can “gray-label” a mobile app to link your GHL leads without them requiring to return to your well-known GHL pages.
In total amount, these are three different mobile applications you can select from based on your objectives.
Nonetheless, you require to recognize:
Resellers are accountable for client support and disputes; failure to settle issues can lead to account discontinuation.
Resellers have to bill at the very least ninety-seven dollars monthly per sub-account, restricting pricing flexibility.
Selling lifetime accessibility for a single charge is forbidden without prior approval.
Pricing Framework and Support Plans
I value that HighLevel’s support is available directly from the control panel with the Aid and live chat buttons.
When you register for a trial, you gain free access to a welcome program, onboarding video tutorials, and a phone number for assistance. And of course, they actually respond to calls.
I did call their technological assistance team for help with creating funnels and internet sites, which I had looked thoroughly for. The reaction arrived within twenty-four hours, and the follow-ups were exceptional. The support rep certainly demonstrated deep expertise of the system, which is always useful.
Relating to payment plans, there’s a durable Starter plan offered for ninety-seven dollars, which includes unlimited get in touches with, emails, items, funnels, and a lot more.
Still, you’ll likely wish to think about upgrading to the two hundred ninety-seven dollar month-to-month plan for extensive agency demands. With this plan, you can also resell the GHL platform as a SaaS.
For assistance, anticipate a vibrant Facebook Group community, paid onboarding, and a done-for-you setup choice also offered for a cost.
There’s perpetual real-time chat readily available straight from your GHL control panel, along with practical documents for self-service support.
Arrangement plans are readily available for an added expense, consisting of a 2 hundred ninety-seven dollar choice for HIPAA conformity if that’s something you need.
You might assume the unlimited plan includes unlimited email functionality. Various customers have actually complained about unforeseen credit card fees for sending out emails from their servers without clear openness.
Verdict: GoHighLevel Payment Gateways
GoHighLevel is a qualified all-in-one platform for agencies seeking to settle their marketing stack with strong CRM and automation features.
Nevertheless, remain familiar with its confusing user interface, possible email deliverability problems, and added expenses for email volume.
If you can tolerate the harsh sides and largely serve service clients, GHL uses reasonable worth– yet guarantee you test email deliverability prior to completely devoting.
Below’s one critical consideration:
If you’re committing to it, be prepared to spend extra cash on a different email marketing software program because of deliverability problems and pests.