GoHighLevel positions itself as a thorough marketing and sales suite constructed specifically for digital agencies. It bundles with each other CRM capacities, email campaigns, training course hosting, and automation workflows into one plan. The core promise? Replace your spread toolkit with a single system that takes care of customer involvement and service operations from beginning to end GoHighLevel Outlook Integration
I’ve always inclined linked platforms for digital commerce.
That’s specifically why tools like ClickFunnels caught my attention years earlier.
However we’re now in 2026, and the landscape has changed significantly.
After spending substantial time inside GoHighLevel, I believe you require to hear what I discovered firsthand.
We’ll likewise examine just how it measures up versus competing systems.
This way, you can buy decision you’ll feel confident about long-term.
The Facets of GoHighLevel That Thrilled Me
Consolidated Option: GoHighLevel merges important sales and marketing capacities, eliminating the requirement for several separate subscriptions.
Text Messaging Functionality: Bidirectional SMS interaction supplies more powerful engagement than standard email approaches.
Effective CRM System: The call monitoring features competing what you would certainly locate in ActiveCampaign or ClickFunnels.
Innovative Automation: Superb workflow abilities for segmenting target markets, handling contacts, and structure customized procedures.
Affordable Pricing Structure: Month-to-month plans varying from ninety-seven to 2 hundred ninety-seven dollars compete favorably with Kajabi and ClickFunnels alternatives that usually begin over one hundred fifty bucks month-to-month. Nonetheless, email expenditures can build up quickly, which I’ll deal with soon.
Integration Capabilities: Compatible with Zapier, email platforms, and messaging services.
The Frustrating Elements of GoHighLevel
Complex User interface: The user interface felt counterintuitive, with configuration choices scattered throughout the system and uncomplicated tasks like funnel editing needing unnecessarily intricate steps.
Email Program Expenditures Rise: You’re billed one cent per email message, meaning a listing of thirty thousand customers can press your monthly bill past 3 hundred bucks. Combined with excess fees and third-party integration demands like Mailgun, real monthly expenses reached somewhere between four hundred seventy-five and 6 hundred twenty-five dollars.
Reliability Issues: Several individuals have documented severe automation breakdowns, consisting of emails being supplied to wrong recipients or sent numerous times to the exact same individual.
Email Delivery Difficulties: Their email infrastructure depends upon Mailgun, and many individuals transitioning from other email marketing platforms to GoHighLevel experienced considerable decreases in deliverability rates. This stands for a critical weak point that can eventually press you towards alternate remedies.
Generalist Method: While automation features are durable, rivals offer better depth in course creation and neighborhood building features. That claimed, Kajabi bills one hundred forty-nine dollars or more month-to-month for hosting greater than three items.
My Bottom Line Assessment
GoHighLevel gives a qualified unified system for marketing, sales, and customer relationship monitoring at a practical base price point.
But let’s get actual about something vital.
Most users watch it mainly as a CRM or funnel builder rather than an email-focused system.
Countless customers regularly report deliverability issues with the email features, so variable that in if email marketing represents a core part of your technique.
Those shock email sending out fees have blindsided several customers also.
The platform absolutely stands out for agencies thinking about reselling marketing services. With white-labeling abilities, unlimited sub-accounts on costs rates, and thorough customer management devices, it’s architected particularly for agency growth and scaling.
Recognizing GoHighLevel’s Core Purpose
GoHighLevel aspires to work as a comprehensive platform addressing most digital sales and marketing demands for your agency.
The platform includes email marketing capacities, course development devices, workflow automation, CRM functionality, web site structure, landing page production, and additional features.
Its specified purpose is changing every other tool currently in your stack, and the firm makes no apologies about that aspiration.
Consider this situation:
GoHighLevel declares it can substitute for systems like Mailchimp, Calendly, WordPress, Kajabi, ActiveCampaign, Zapier, and countless other services.
What makes GHL unique contrasted to comparable platforms like ClickFunnels and Kajabi is its positioning as a solution for marketing agencies and software resellers.
The pricing appears sensible in the beginning glance: ninety-seven bucks and two hundred ninety-seven dollars monthly.
However is that the complete photo? Let’s investigate further.
Navigating the GoHighLevel User Interface
The GoHighLevel control panel provides a tidy and seemingly user-friendly layout that appears inviting originally.
Nevertheless, most of users encounter difficulties with the messy user interface and not logical organization of features.
For example:
The platform employs 3 distinctive setups panels for handling various configuration facets– general settings, individual settings, and item setups GoHighLevel Outlook Integration
Bizarrely, the links to these crucial settings are positioned on contrary sides of the display, producing unneeded confusion and frustration.
Despite having additional data occupied, the control panel keeps a tidy and well-structured look.
I appreciate the capacity to produce several control panels for organizing different records right into different sights.
This function proves especially valuable when keeping various viewpoints for the account proprietor versus sub-accounts representing your customers.
As I mentioned previously, GoHighLevel includes numerous rough edges in regards to user interface and user experience, and the underlying codebase shows up less than excellent.
Structure Funnels in GoHighLevel
To construct a client’s website, create landing pages, or develop a sales funnel within GoHighLevel, you must first establish a sub-account by entering their information.
After finishing this step, button to the recently created sub-account, browse to Websites, after that choose Funnels. Don’t stress if this feels complicated– it took me several efforts prior to understanding the workflow.
HighLevel Funnels allows unlimited sales funnel creation, unlike systems such as Kajabi that impose constraints.
Furthermore, there are more than one thousand funnel templates offered to increase your initial configuration.
Based on my experience, you will not need comprehensive competence to build landing pages and sales funnels using GoHighLevel.
You have the choice to tailor templates on your own or request GoHighLevel to manage customization for you.
I chose the self-customization path because I intended to create comprehensive, custom funnels from scratch making use of the drag-and-drop home builder. You just include the sequential actions.
I specifically value these capabilities:
GHL’s Photos feature makes it possible for immediate funnel cloning throughout accounts, conserving considerable setup time.
Reliable screening through quick action duplication and split testing capability.
Real-time alerts regarding lead activities keep you notified without continuous hand-operated monitoring.
I especially value the multi-channel integration including voice, SMS, and Facebook straight within funnels.
Visual pipeline management with computerized rules for advancing leads improves follow-up procedures.
To even more streamline migrations, GHL offers a ClickFunnels import feature for seamless funnel transfers.
Web Page and Website Construction
GoHighLevel makes it possible for web page creation from square one or template option for modification making use of the user-friendly drag-and-drop home builder.
You’re likewise totally free to include prefabricated web page areas as wanted. Alternatively, use custom-made code to produce specialized functions.
The experience really feels as smooth as Elementor for WordPress. However, Elementor does supply somewhat much more, including:
A broader selection of personalized typefaces and typography alternatives
Sophisticated text animations
Considerable widget library
Advanced history abilities like parallax scrolling and video histories
Nonetheless, I think HighLevel will certainly confirm adequate for most of your clients.
The pages integrate straight with your GHL sales and marketing automation features, including CRM, appointment scheduling, and email capture, nurturing, and pipeline management.
Exceptionally hassle-free capability.
I likewise appreciate the capability to develop “worldwide areas” or page sections that automatically inhabit when developing brand-new pages, conserving time and making certain regular branding throughout. Another Elementor-like function I value.
With Brand name Boards discovered under Marketing, you can achieve the same for message aspects and various other branding basics.
The data web page shows whatever taking place on your sub-account’s site, including page sees and sales conversions.
Email Marketing Capabilities
GoHighLevel’s email marketing harbors significant hidden expenses. You’ll pay one cent per email past your strategy’s appropriation, which builds up rapidly with bigger client checklists. Many individuals require third-party services like Mailgun for boosted deliverability, pushing real expenses substantially beyond the advertised subscription cost.
Now relating to the features:
GoHighLevel allows email campaign and series production with triggers and automatic follow-up messages.
I value the capacity to add trackable web links in both emails and SMS messages, enabling you to monitor recipient actions and set off computerized interactions.
You can save, send, or timetable emails for ideal distribution times.
This confirms useful for reaching your audience when they’re most likely to open up messages.
Below’s where the circumstance wears away considerably.
GoHighLevel advises Mailgun for bulk email sending, recommending their LC solution might have lower shipment prices.
Evaluating GoHighLevel’s email deliverability prior to full commitment is a good idea, as numerous users have reported roughly thirty percent reduced distribution prices compared to their previous email marketing systems.
Currently, I listened to there are over four hundred customizable email templates readily available on HighLevel. Despite thorough searches of the Template Collection, I couldn’t locate them within a sub-account in Sub-Account Setting.
A respectable selection of templates appears when switching to Agency Mode.
You can include your custom-created templates, although this needs the two hundred ninety-seven dollar regular monthly reseller plan.
Within a sub-account, I only located six basic templates and the alternative to develop and save email templates from square one for reuse in other projects.
Right here’s what one template, called “Strategic Preparation,” looks like inside the GHL email design editor:
Not specifically excellent, but not terrible either.
Nevertheless, I do value that GHL incorporates workflow automation into email marketing, including:
Welcome and Thank You messages
Automated abandoned cart interactions
Follow-ups for lead nurturing, GoHighLevel Outlook Integration
Split testing for conversion optimization, among other features.
In addition, real-time analytics supply understandings into email campaign performance. This assists you capitalize on chances or address prospective troubles as they emerge.
The HighLevel CRM System
GoHighLevel’s CRM device advises me of ClickFunnels in its thoroughness.
GoHighLevel consists of a customer portal permitting project progression monitoring and viewing past interactions.
The workflow automation function assists simplify tasks like call administration, division, and lead development through your pipeline.
This stands for a significant advantage: GoHighLevel facilitates interesting interactions with leads through sms message, voicemail drops, and Facebook Carrier. This versatility suggests connecting with various consumer sections through their chosen communication channels.
Be aware, though– SMS fees use independently from the subscription fee.
I likewise value the GoHighLevel Social Planner.
It allows you to develop, conserve, edit, timetable, article, and evaluate social media sites content throughout numerous channels.
It functions as a solid substitute for social media sites scheduling devices like Barrier, SproutSocial, and Hootsuite– without extra prices.
However that’s not everything; the CRM device likewise supplies several useful features:
Arrange visits directly within the system from the Calendars area.
Merge multi-channel interactions to support your clients’ recommended interaction methods and relationship-building methods.
Use tags and smart listings to sector customers for more targeted campaigns.
Include extensive consumer data to every entry under the Opportunity tab, giving more clear understanding of your leads, leads, and customers as they advance via your aesthetic pipeline.
Advanced lead scoring assists focus on lead nurturing based upon their activities throughout your pipeline.
Now allow’s go over the crucial services and products you can offer using GoHighLevel
Products You Can Sell Via GoHighLevel
Comparable to Kajabi, ClickFunnels, and Systeme, GHL supports both small and detailed programs, complete with memberships, communities, and relevant sources.
GHL also makes it possible for physical item sales making use of e-commerce web pages, like Systeme. Nonetheless, dropshipping is not readily available.
GoHighLevel training courses support numerous material layouts, including audio, video, and documents.
This means accommodating different learning designs and interesting a more comprehensive pupil base.
Plus, it permits importing training courses from Kajabi, adding much more versatility to your training course development efforts.
In my experience, dedicated on-line course tools like Kajabi, LearnWorlds, and Thinkific provide much more advanced alternatives. These consist of program dripping, social accounts, and advanced area structure and management tools. However, GHL’s offerings will certainly suffice for numerous developers.
GoHighLevel additionally provides training course certificates and numerous repayment alternatives, consisting of time payment plan and free courses.
You can quickly attach your courses to your community for quick access and to improve monetization capacity.
What I specifically value is how simple it is to incorporate training course products straight with your sales funnels and CRM for computerized nurturing, lead scoring, conversions, follow-ups, and extra.
This is just one of my preferred facets of Kajabi also.
Reputation Management Features
Online rankings hold critical value, and GoHighLevel recognizes this fact.
The platform automatically sends out testimonial demands via SMS, email, and QR code following transactions.
This feature ensures you don’t miss out on possibilities to construct trustworthiness and trust with your audience.
You can also keep track of online evaluations regarding your services or company, enabling suitable reactions.
For instance, you can reroute negative comments to a personal form before public publishing.
Alternatively, you can select that can leave comments based upon their rating.
This strategy equips you to engage straight with customers to deal with problems without damaging your reputation.
Plus, GoHighLevel streamlines matters by allowing you to review client responses across different systems– like Yext, Google My Business, and Facebook– directly from your GHL account. Pretty practical performance.
Integration Options
The platform sustains standard integration options throughout payment processing, social media and Zapier.
Additionally, the App Marketplace, featuring both paid and complimentary application combinations, is accessible in Agency Mode for account owners in addition to for your customers in sub-account mode.
I found around three hundred fifty applications across different business groups, including SMS and live conversation integrations, social media, and marketing automation devices.
You can also incorporate WhatsApp and Twilio for messaging, make it possible for bidirectional syncing with other CRMs, and manage visits and scheduling with Google Calendar.
Plus, QuickBooks integration is offered for economic management, among other options.
The Reselling and SaaSpreneur Program
The reseller program stands for among GoHighLevel’s primary attractions.
Vital note: You’ll need Agency Mode accessibility through the Reselling tab to utilize these features.
The Unlimited Plan at two hundred ninety-seven bucks monthly deals:
Total sub-account rebranding and personalization
Unlimited client sub-accounts at no additional expense
API access for incorporating exterior devices
To resell these ready-to-deploy GHL sub-accounts at a markup, you’ll need both hundred ninety-seven buck month-to-month Unlimited plan.
When you do this, you can likewise market various other software options to your customers at a markup.
GoHighLevel calls for charging a minimum of ninety-seven dollars monthly for each and every customer.
This implies you’ll require a minimum of five clients restoring monthly to recover cost. Any kind of extra clients past that add directly to your revenue.
The devices you can re-sell within your sub-accounts include core services like Google Ad Manager, WordPress, Conversation AI, and WhatsApp, plus dozens of Market apps such as AWeber, Constant Get In Touch With, and Wrike.
To succeed with the GoHighLevel reseller program:
Include worth to your sub-accounts by including:
Customized frameworks
Ready-made snapshots
Pre-built integrations
Automated workflows
Without these enhancements, clients may pick GoHighLevel straight rather than paying your premium.
The SaaS Setting consists of white-label choices for:
apple iphone application
Android application
Desktop application
These applications allow taking care of all social networks, SMS, and email from one area.
Conversely, you can “gray-label” a mobile app to connect your GHL leads without them requiring to return to your top quality GHL web pages.
In total, these are 3 different mobile applications you can pick from based on your objectives.
Nevertheless, you need to understand:
Resellers are responsible for consumer assistance and disputes; failure to deal with issues can result in account discontinuation.
Resellers have to bill at least ninety-seven dollars month-to-month per sub-account, restricting pricing versatility.
Marketing lifetime access for a single fee is forbidden without previous authorization.
Pricing Framework and Assistance Plans
I appreciate that HighLevel’s support is offered directly from the dashboard through the Assistance and live conversation switches.
As soon as you register for a test, you get free access to a welcome program, onboarding video tutorials, and a phone number for support. And indeed, they in fact respond to calls.
I did contact their technological assistance group for support with creating funnels and web sites, which I had searched extensively for. The reaction got here within twenty-four hours, and the follow-ups were excellent. The assistance agent definitely showed deep understanding of the system, which is always beneficial.
Pertaining to layaway plan, there’s a robust Starter plan offered for ninety-seven bucks, that includes unlimited calls, emails, items, funnels, and more.
Still, you’ll likely intend to think about upgrading to both hundred ninety-seven dollar regular monthly plan for extensive agency needs. With this strategy, you can likewise market the GHL system as a SaaS.
For assistance, expect a lively Facebook Group neighborhood, paid onboarding, and a done-for-you setup choice likewise available for a fee.
There’s continuous online conversation offered straight from your GHL control panel, along with valuable documents for self-service assistance.
Setup plans are readily available for an added cost, consisting of a two hundred ninety-seven buck option for HIPAA conformity if that’s something you need.
You may assume the unlimited plan includes unlimited email capability. Different users have whined regarding unexpected charge card costs for sending emails from their web servers without clear openness.
Conclusion: GoHighLevel Outlook Integration
GoHighLevel is a capable all-in-one platform for agencies looking for to settle their marketing stack with strong CRM and automation features.
Nevertheless, remain knowledgeable about its clunky user interface, prospective email deliverability issues, and extra costs for email volume.
If you can endure the harsh edges and mostly offer service customers, GHL supplies affordable value– yet guarantee you test email deliverability before fully dedicating.
Right here’s one important factor to consider:
If you’re committing to it, be prepared to spend extra money on a separate email marketing software as a result of deliverability concerns and pests.