GoHighLevel positions itself as a thorough marketing and sales collection developed especially for electronic agencies. It packages with each other CRM capabilities, email campaigns, training course hosting, and automation operations into one bundle. The core guarantee? Replace your spread toolkit with a single platform that deals with customer interaction and service operations from start to finish GoHighLevel Nested Folders
I have actually always inclined combined platforms for digital commerce.
That’s exactly why devices like ClickFunnels caught my focus years earlier.
Yet we’re now in 2026, and the landscape has actually moved drastically.
After spending substantial time inside GoHighLevel, I believe you need to hear what I found firsthand.
We’ll additionally take a look at just how it measures up versus contending platforms.
By doing this, you can make a purchasing decision you’ll feel confident concerning lasting.
The Elements of GoHighLevel That Excited Me
Consolidated Option: GoHighLevel combines critical sales and marketing capacities, removing the demand for several different memberships.
Text Messaging Functionality: Bidirectional SMS interaction offers more powerful involvement than traditional email strategies.
Effective CRM System: The get in touch with administration features competing what you would certainly discover in ActiveCampaign or ClickFunnels.
Innovative Automation: Exceptional workflow capacities for segmenting audiences, taking care of get in touches with, and structure customized processes.
Affordable Pricing Structure: Month-to-month plans varying from ninety-seven to two hundred ninety-seven dollars compete positively with Kajabi and ClickFunnels options that normally begin over one hundred fifty dollars month-to-month. Nevertheless, email expenses can collect promptly, which I’ll resolve soon.
Integration Capabilities: Compatible with Zapier, email systems, and messaging solutions.
The Disappointing Components of GoHighLevel
Complex Interface: The interface felt counterproductive, with configuration choices spread throughout the platform and simple jobs like funnel modifying requiring unnecessarily complicated actions.
Email Program Costs Rise: You’re billed one cent per email message, suggesting a listing of thirty thousand clients can push your monthly bill past three hundred bucks. Combined with overage fees and third-party integration needs like Mailgun, actual monthly prices climbed to somewhere in between four hundred seventy-five and 6 hundred twenty-five dollars.
Reliability Problems: Multiple customers have documented serious automation breakdowns, including emails being supplied to inaccurate receivers or sent multiple times to the exact same individual.
Email Distribution Challenges: Their email framework depends on Mailgun, and numerous individuals transitioning from various other email marketing systems to GoHighLevel experienced considerable declines in deliverability rates. This stands for a critical weakness that can eventually press you toward different solutions.
Generalist Technique: While automation features are durable, rivals give better deepness in training course development and community building features. That claimed, Kajabi bills one hundred forty-nine bucks or even more month-to-month for hosting greater than 3 items.
My Bottom Line Analysis
GoHighLevel provides a capable unified platform for marketing, sales, and customer relationship management at an affordable base price factor.
However allow’s get genuine about something vital.
Most individuals see it primarily as a CRM or funnel builder instead of an email-focused system.
Countless users consistently report deliverability troubles with the email features, so element that in if email marketing stands for a core element of your technique.
Those shock email sending costs have actually blindsided lots of customers too.
The platform truly excels for agencies curious about reselling marketing services. With white-labeling capacities, unlimited sub-accounts on costs rates, and comprehensive customer administration tools, it’s architected particularly for agency growth and scaling.
Understanding GoHighLevel’s Core Purpose
GoHighLevel desires serve as an all-inclusive system attending to most electronic sales and marketing requirements for your agency.
The system consists of email marketing abilities, training course development tools, workflow automation, CRM performance, web site structure, landing page creation, and additional features.
Its specified goal is replacing every other tool presently in your stack, and the company makes no apologies concerning that ambition.
Consider this circumstance:
GoHighLevel declares it can alternative to platforms like Mailchimp, Calendly, WordPress, Kajabi, ActiveCampaign, Zapier, and various various other solutions.
What makes GHL unique compared to comparable platforms like ClickFunnels and Kajabi is its positioning as an option for marketing agencies and software resellers.
The pricing shows up practical initially look: ninety-seven bucks and two hundred ninety-seven bucks regular monthly.
However is that the complete photo? Allow’s check out further.
Navigating the GoHighLevel Interface
The GoHighLevel dashboard offers a clean and apparently intuitive layout that shows up welcoming at first.
Nevertheless, the majority of individuals encounter difficulties with the cluttered user interface and illogical organization of features.
For instance:
The platform uses three distinct setups panels for handling various setup facets– general settings, individual settings, and item settings GoHighLevel Nested Folders
Bizarrely, the web links to these important setups are positioned on opposite sides of the screen, creating unneeded confusion and irritation.
Despite added information populated, the dashboard maintains a clean and well-structured appearance.
I value the ability to produce numerous control panels for organizing various records into separate views.
This attribute verifies particularly beneficial when preserving different viewpoints for the account owner versus sub-accounts representing your consumers.
As I discussed previously, GoHighLevel consists of countless rough edges in terms of user interface and customer experience, and the underlying codebase shows up less than beautiful.
Structure Funnels in GoHighLevel
To build a client’s site, create landing pages, or create a sales funnel within GoHighLevel, you have to first establish a sub-account by entering their details.
After completing this action, switch to the recently produced sub-account, navigate to Websites, after that pick Funnels. Do not worry if this feels complicated– it took me numerous attempts before recognizing the workflow.
HighLevel Funnels allows unlimited sales funnel production, unlike systems such as Kajabi that impose restrictions.
Additionally, there are greater than one thousand funnel templates offered to accelerate your first configuration.
Based on my experience, you won’t need substantial competence to construct landing pages and sales funnels making use of GoHighLevel.
You have the option to customize templates on your own or demand GoHighLevel to manage customization for you.
I chose the self-customization path since I wished to create in-depth, custom funnels from the ground up making use of the drag-and-drop home builder. You just add the sequential actions.
I especially value these capacities:
GHL’s Photos feature enables instant funnel cloning throughout accounts, conserving significant setup time.
Effective screening with fast step duplication and split screening capability.
Real-time notices concerning lead activities keep you informed without consistent hands-on checking.
I especially value the multi-channel integration integrating voice, SMS, and Facebook directly within funnels.
Aesthetic pipeline management with automated regulations for advancing leads simplifies follow-up procedures.
To additionally simplify movements, GHL supplies a ClickFunnels import function for smooth funnel transfers.
Page and Website Construction
GoHighLevel allows web page production from square one or template choice for modification making use of the instinctive drag-and-drop building contractor.
You’re additionally cost-free to include prefabricated page areas as desired. Conversely, make use of custom-made code to produce specific features.
The experience feels as smooth as Elementor for WordPress. Nonetheless, Elementor does use somewhat much more, consisting of:
A broader selection of custom font styles and typography options
Innovative text animations
Comprehensive widget library
Advanced background capabilities like parallax scrolling and video clip histories
However, I think HighLevel will show sufficient for the majority of your clients.
The pages incorporate directly with your GHL sales and marketing automation features, including CRM, appointment scheduling, and email capture, nurturing, and pipeline management.
Extremely practical functionality.
I likewise appreciate the capacity to develop “global areas” or page sections that automatically inhabit when developing brand-new web pages, saving time and ensuring consistent branding throughout. One more Elementor-like function I value.
With Brand name Boards located under Marketing, you can achieve the same for text aspects and other branding basics.
The stats page displays whatever taking place on your sub-account’s website, including web page brows through and sales conversions.
Email Marketing Capabilities
GoHighLevel’s email marketing harbors substantial hidden expenditures. You’ll pay one cent per email past your strategy’s allowance, which accumulates rapidly with bigger client checklists. Many individuals require third-party solutions like Mailgun for improved deliverability, pushing real costs substantially past the advertised registration rate.
Currently concerning the features:
GoHighLevel permits email campaign and series creation with triggers and automated follow-up messages.
I appreciate the ability to add trackable web links in both emails and SMS messages, enabling you to keep an eye on recipient activities and activate computerized communications.
You can save, send, or timetable emails for optimal delivery times.
This proves important for reaching your audience when they’re more than likely to open messages.
Below’s where the circumstance wears away significantly.
GoHighLevel recommends Mailgun for bulk email sending, recommending their LC solution may have lower shipment rates.
Examining GoHighLevel’s email deliverability before complete dedication is recommended, as lots of individuals have actually reported approximately thirty percent lower delivery prices contrasted to their previous email marketing systems.
Currently, I listened to there more than four hundred adjustable email templates offered on HighLevel. Regardless of detailed searches of the Template Library, I could not locate them within a sub-account in Sub-Account Setting.
A suitable selection of templates appears when switching to Agency Mode.
You can add your custom-created templates, although this needs the two hundred ninety-seven buck month-to-month reseller strategy.
Within a sub-account, I only located 6 fundamental templates and the alternative to produce and conserve email templates from scratch for reuse in other campaigns.
Here’s what one template, called “Strategic Preparation,” resembles inside the GHL email design editor:
Not especially outstanding, however not awful either.
Nevertheless, I do value that GHL integrates workflow automation into email marketing, encompassing:
Invite and Thank You messages
Automated abandoned cart interactions
Follow-ups for lead nurturing, GoHighLevel Nested Folders
Split testing for conversion optimization, among other features.
In addition, real-time analytics provide insights right into email campaign performance. This helps you profit from opportunities or address prospective problems as they emerge.
The HighLevel CRM System
GoHighLevel’s CRM tool advises me of ClickFunnels in its thoroughness.
GoHighLevel includes a client portal allowing task progress tracking and watching past communications.
The workflow automation feature aids simplify tasks like call management, segmentation, and lead development with your pipeline.
This stands for a substantial advantage: GoHighLevel promotes interesting interactions with leads with text messages, voicemail drops, and Facebook Carrier. This adaptability implies getting in touch with various consumer segments with their liked communication channels.
Understand, though– SMS charges use independently from the membership charge.
I additionally value the GoHighLevel Social Planner.
It allows you to produce, save, modify, routine, article, and examine social media web content across different networks.
It operates as a strong substitute for social networks scheduling devices like Barrier, SproutSocial, and Hootsuite– without added prices.
Yet that’s not whatever; the CRM device also provides a number of valuable features:
Arrange consultations directly within the system from the Calendars area.
Merge multi-channel interactions to sustain your customers’ favored interaction techniques and relationship-building methods.
Use tags and wise lists to sector customers for more targeted campaigns.
Add considerable client information per access under the Opportunity tab, providing clearer understanding of your potential customers, leads, and consumers as they advance with your aesthetic pipeline.
Advanced lead scoring assists prioritize lead nurturing based upon their activities throughout your pipeline.
Now let’s go over the essential services and products you can market utilizing GoHighLevel
Products You Can Sell Through GoHighLevel
Similar to Kajabi, ClickFunnels, and Systeme, GHL sustains both little and comprehensive programs, total with memberships, areas, and associated resources.
GHL also makes it possible for physical product sales using shopping pages, like Systeme. However, dropshipping is not readily available.
GoHighLevel programs support numerous material styles, consisting of audio, video, and papers.
This suggests suiting various understanding styles and attracting a wider trainee base.
Plus, it permits importing training courses from Kajabi, including much more adaptability to your program development initiatives.
In my experience, committed online training course tools like Kajabi, LearnWorlds, and Thinkific give extra innovative options. These include training course leaking, social accounts, and advanced neighborhood building and administration tools. Nonetheless, GHL’s offerings will certainly be enough for many developers.
GoHighLevel additionally provides training course certifications and various repayment choices, including time payment plan and free courses.
You can conveniently link your courses to your area for fast accessibility and to boost monetization possibility.
What I specifically value is just how simple it is to incorporate training course items directly with your sales funnels and CRM for automated nurturing, lead scoring, conversions, follow-ups, and much more.
This is just one of my favorite facets of Kajabi too.
Reputation Management Features
On-line scores hold critical importance, and GoHighLevel recognizes this truth.
The system automatically sends out review requests through SMS, email, and QR code complying with transactions.
This feature ensures you don’t miss out on possibilities to build credibility and depend on with your target market.
You can likewise check on-line testimonials regarding your services or business, permitting ideal reactions.
For example, you can reroute unfavorable feedback to an exclusive form before public publishing.
Alternatively, you can choose that can leave remarks based on their rating.
This approach empowers you to involve directly with clients to settle issues without damaging your track record.
Plus, GoHighLevel simplifies matters by enabling you to review customer comments across various systems– like Yext, Google My Service, and Facebook– straight from your GHL account. Pretty convenient performance.
Integration Options
The system sustains conventional integration choices across payment handling, social media and Zapier.
Additionally, the Application Market, featuring both paid and free app combinations, comes in Agency Mode for account proprietors as well as for your customers in sub-account setting.
I discovered roughly three hundred fifty apps throughout different company categories, consisting of SMS and live chat combinations, social networks, and marketing automation devices.
You can additionally incorporate WhatsApp and Twilio for messaging, make it possible for bidirectional syncing with various other CRMs, and take care of consultations and organizing with Google Schedule.
Plus, QuickBooks integration is offered for monetary administration, to name a few choices.
The Reselling and SaaSpreneur Program
The reseller program represents one of GoHighLevel’s key tourist attractions.
Important note: You’ll require Agency Mode access with the Reselling tab to make use of these features.
The Unlimited Plan at two hundred ninety-seven bucks regular monthly deals:
Total sub-account rebranding and personalization
Unlimited client sub-accounts at no additional expense
API access for incorporating external devices
To market these ready-to-deploy GHL sub-accounts at a markup, you’ll require both hundred ninety-seven dollar month-to-month Unlimited plan.
When you do this, you can likewise resell other software remedies to your customers at a markup.
GoHighLevel needs billing a minimum of ninety-seven bucks monthly for every client.
This implies you’ll need at the very least five clients renewing regular monthly to break even. Any type of added clients past that add directly to your revenue.
The devices you can market within your sub-accounts consist of core services like Google Ad Manager, WordPress, Discussion AI, and WhatsApp, plus dozens of Industry applications such as AWeber, Continuous Get In Touch With, and Wrike.
To do well with the GoHighLevel reseller program:
Add value to your sub-accounts by including:
Custom structures
Ready-made pictures
Pre-built integrations
Automated process
Without these enhancements, clients might pick GoHighLevel straight rather than paying your premium.
The SaaS Mode includes white-label alternatives for:
apple iphone application
Android application
Desktop application
These applications allow handling all social media sites, SMS, and email from one place.
Conversely, you can “gray-label” a mobile app to attach your GHL leads without them requiring to return to your top quality GHL web pages.
In total, these are three various mobile applications you can pick from based upon your purposes.
However, you need to understand:
Resellers are in charge of consumer assistance and disputes; failing to deal with issues can result in account discontinuation.
Resellers should bill at the very least ninety-seven dollars regular monthly per sub-account, limiting pricing flexibility.
Offering lifetime gain access to for an one-time charge is banned without prior approval.
Pricing Framework and Assistance Plans
I value that HighLevel’s assistance is available straight from the control panel through the Help and live conversation buttons.
When you register for a trial, you get open door to a welcome course, onboarding video tutorials, and a contact number for support. And of course, they really address telephone calls.
I did call their technical assistance group for assistance with producing funnels and sites, which I had actually browsed extensively for. The reaction got here within twenty-four hours, and the follow-ups were excellent. The assistance representative definitely showed deep expertise of the system, which is always important.
Regarding layaway plan, there’s a robust Starter plan available for ninety-seven bucks, which includes unlimited contacts, emails, items, funnels, and much more.
Still, you’ll likely wish to take into consideration upgrading to both hundred ninety-seven buck monthly prepare for thorough agency needs. With this strategy, you can additionally resell the GHL platform as a SaaS.
For support, expect a dynamic Facebook Team neighborhood, paid onboarding, and a done-for-you configuration option additionally readily available for a fee.
There’s around-the-clock live conversation readily available straight from your GHL control panel, together with helpful documentation for self-service aid.
Arrangement plans are available for an extra price, consisting of a 2 hundred ninety-seven dollar option for HIPAA compliance if that’s something you require.
You may presume the unlimited plan consists of unlimited email performance. Various customers have actually whined about unexpected charge card charges for sending out emails from their web servers without clear transparency.
Final thought: GoHighLevel Nested Folders
GoHighLevel is a capable all-in-one platform for agencies seeking to combine their marketing pile with solid CRM and automation features.
Nonetheless, remain aware of its clunky user interface, prospective email deliverability issues, and extra expenses for email quantity.
If you can tolerate the rough edges and primarily serve service clients, GHL offers reasonable worth– however guarantee you evaluate email deliverability before fully committing.
Below’s one essential consideration:
If you’re devoting to it, be prepared to spend extra cash on a different email marketing software program as a result of deliverability problems and bugs.