GoHighLevel positions itself as a thorough marketing and sales suite built especially for electronic agencies. It packages together CRM capacities, email campaigns, course hosting, and automation process right into one bundle. The core promise? Replace your scattered toolkit with a solitary system that deals with client engagement and organization operations throughout GoHighLevel Media Library UI
I’ve always inclined linked platforms for digital commerce.
That’s precisely why devices like ClickFunnels captured my attention years earlier.
However we’re now in 2026, and the landscape has actually moved dramatically.
After investing significant time inside GoHighLevel, I think you need to hear what I uncovered firsthand.
We’ll also take a look at exactly how it measures up against contending platforms.
This way, you can purchase choice you’ll feel great concerning long-term.
The Aspects of GoHighLevel That Thrilled Me
Consolidated Remedy: GoHighLevel merges vital sales and marketing abilities, eliminating the need for numerous different registrations.
Text Messaging Functionality: Bidirectional SMS interaction offers more powerful interaction than traditional email techniques.
Effective CRM System: The get in touch with administration features rival what you ‘d locate in ActiveCampaign or ClickFunnels.
Innovative Automation: Outstanding workflow capabilities for segmenting audiences, managing contacts, and structure custom-made procedures.
Competitive Pricing Framework: Regular monthly plans varying from ninety-seven to 2 hundred ninety-seven bucks compete positively with Kajabi and ClickFunnels alternatives that typically start over one hundred fifty bucks regular monthly. However, email expenditures can collect swiftly, which I’ll address quickly.
Integration Capabilities: Compatible with Zapier, email platforms, and messaging services.
The Frustrating Aspects of GoHighLevel
Complicated User interface: The interface felt counterintuitive, with arrangement options scattered throughout the system and straightforward tasks like funnel editing needing unnecessarily complicated actions.
Email Program Costs Rise: You’re billed one cent per email message, suggesting a list of thirty thousand subscribers can press your month-to-month expense beyond 3 hundred dollars. Incorporated with excess costs and third-party integration demands like Mailgun, actual monthly expenses reached someplace in between four hundred seventy-five and 6 hundred twenty-five bucks.
Dependability Problems: Multiple individuals have documented serious automation malfunctions, consisting of emails being delivered to incorrect recipients or sent out several times to the exact same individual.
Email Delivery Difficulties: Their email framework depends on Mailgun, and many users transitioning from various other email marketing platforms to GoHighLevel experienced significant declines in deliverability prices. This represents a crucial weakness that could eventually push you toward alternate solutions.
Generalist Method: While automation features are durable, rivals supply greater deepness in program creation and neighborhood building features. That stated, Kajabi bills one hundred forty-nine bucks or even more monthly for hosting greater than three products.
My Profits Assessment
GoHighLevel gives a capable unified platform for marketing, sales, and customer relationship management at a practical base price factor.
But allow’s get actual regarding something vital.
Many users watch it largely as a CRM or funnel builder rather than an email-focused platform.
Countless individuals continually report deliverability problems with the email features, so aspect that in if email marketing represents a core part of your approach.
Those shock email sending costs have blindsided lots of users too.
The platform truly excels for agencies thinking about re-selling marketing solutions. With white-labeling capacities, unlimited sub-accounts on costs rates, and thorough client administration tools, it’s architected especially for agency growth and scaling.
Recognizing GoHighLevel’s Core Objective
GoHighLevel desires work as an all-encompassing system dealing with most digital sales and marketing requirements for your agency.
The platform consists of email marketing abilities, training course production tools, workflow automation, CRM functionality, website building, landing page creation, and additional features.
Its mentioned purpose is changing every other device presently in your stack, and the business makes no apologies concerning that ambition.
Consider this situation:
GoHighLevel claims it can alternative to systems like Mailchimp, Calendly, WordPress, Kajabi, ActiveCampaign, Zapier, and countless other solutions.
What makes GHL distinct contrasted to comparable systems like ClickFunnels and Kajabi is its positioning as a solution for marketing agencies and software application resellers.
The pricing appears reasonable in the beginning glimpse: ninety-seven bucks and two hundred ninety-seven bucks month-to-month.
But is that the complete picture? Let’s investigate further.
Browsing the GoHighLevel User Interface
The GoHighLevel control panel offers a tidy and apparently user-friendly layout that shows up inviting initially.
Nonetheless, the majority of customers encounter difficulties with the chaotic interface and illogical organization of features.
For instance:
The system employs 3 distinctive setups panels for taking care of different arrangement elements– total setups, private settings, and item settings GoHighLevel Media Library UI
Bizarrely, the web links to these crucial settings are positioned on opposite sides of the screen, producing unneeded confusion and frustration.
Despite having extra information populated, the control panel preserves a tidy and well-structured appearance.
I value the capability to develop numerous dashboards for arranging various records right into separate sights.
This attribute confirms particularly useful when maintaining different viewpoints for the account owner versus sub-accounts representing your consumers.
As I stated previously, GoHighLevel includes countless rough edges in regards to user interface and individual experience, and the underlying codebase appears less than excellent.
Structure Funnels in GoHighLevel
To construct a customer’s website, develop landing pages, or develop a sales funnel within GoHighLevel, you have to initially establish a sub-account by entering their details.
After finishing this step, switch to the freshly created sub-account, navigate to Websites, then choose Funnels. Don’t worry if this really feels confusing– it took me a number of attempts before understanding the workflow.
HighLevel Funnels enables unlimited sales funnel development, unlike systems such as Kajabi that impose constraints.
Furthermore, there are greater than one thousand funnel templates offered to increase your initial setup.
Based on my experience, you won’t call for extensive know-how to construct landing pages and sales funnels making use of GoHighLevel.
You have the choice to customize templates yourself or request GoHighLevel to take care of customization for you.
I picked the self-customization route since I wanted to create comprehensive, custom funnels from scratch using the drag-and-drop home builder. You merely add the consecutive actions.
I specifically value these capabilities:
GHL’s Pictures include allows immediate funnel duplicating across accounts, saving considerable setup time.
Effective testing via rapid step replication and split testing functionality.
Real-time alerts regarding lead activities keep you notified without consistent hand-operated monitoring.
I especially value the multi-channel integration including voice, SMS, and Facebook straight within funnels.
Visual pipeline management with automatic policies for advancing leads enhances follow-up processes.
To even more simplify migrations, GHL gives a ClickFunnels import function for smooth funnel transfers.
Page and Site Construction
GoHighLevel enables page development from scratch or template selection for personalization using the instinctive drag-and-drop building contractor.
You’re likewise free to integrate ready-made page areas as desired. Additionally, utilize customized code to produce specific features.
The experience feels as smooth as Elementor for WordPress. Nonetheless, Elementor does use somewhat a lot more, consisting of:
A more comprehensive option of personalized font styles and typography options
Innovative message animations
Extensive widget library
Advanced history capacities like parallax scrolling and video backgrounds
Nevertheless, I believe HighLevel will confirm enough for the majority of your customers.
The pages incorporate straight with your GHL sales and marketing automation features, including CRM, appointment scheduling, and email capture, nurturing, and pipeline management.
Extremely hassle-free functionality.
I additionally value the ability to develop “worldwide areas” or page areas that instantly occupy when producing brand-new web pages, conserving time and guaranteeing regular branding throughout. Another Elementor-like function I value.
With Brand Boards found under Marketing, you can accomplish the very same for message components and other branding fundamentals.
The statistics web page shows everything occurring on your sub-account’s site, consisting of page check outs and sales conversions.
Email Marketing Capabilities
GoHighLevel’s email marketing nurtures substantial covert expenses. You’ll pay one cent per email past your plan’s appropriation, which gathers quickly with larger customer listings. Lots of customers need third-party services like Mailgun for boosted deliverability, pushing real expenses substantially beyond the marketed membership rate.
Now regarding the features:
GoHighLevel enables email campaign and sequence development with triggers and automatic follow-up messages.
I appreciate the capability to include trackable links in both emails and SMS messages, enabling you to keep an eye on recipient actions and trigger computerized communications.
You can save, send, or timetable emails for optimal distribution times.
This verifies valuable for reaching your audience when they’re most likely to open messages.
Here’s where the circumstance deteriorates dramatically.
GoHighLevel advises Mailgun for mass email sending, suggesting their LC service might have reduced shipment prices.
Testing GoHighLevel’s email deliverability before full commitment is a good idea, as lots of users have actually reported roughly thirty percent lower distribution rates compared to their previous email marketing platforms.
Now, I heard there are over four hundred customizable email templates available on HighLevel. In spite of thorough searches of the Template Library, I could not locate them within a sub-account in Sub-Account Mode.
A good selection of templates appears when switching to Agency Mode.
You can add your custom-created templates, although this calls for the two hundred ninety-seven buck regular monthly reseller plan.
Within a sub-account, I only discovered 6 standard templates and the choice to create and save email templates from the ground up for reuse in other projects.
Right here’s what one template, called “Strategic Preparation,” resembles inside the GHL email layout editor:
Not especially excellent, but not horrible either.
However, I do appreciate that GHL incorporates workflow automation into email marketing, incorporating:
Invite and Thanks messages
Automated abandoned cart communications
Follow-ups for lead nurturing, GoHighLevel Media Library UI
Split screening for conversion optimization, among other features.
Additionally, real-time analytics provide insights right into email campaign performance. This helps you capitalize on opportunities or address possible issues as they emerge.
The HighLevel CRM System
GoHighLevel’s CRM device reminds me of ClickFunnels in its thoroughness.
GoHighLevel includes a client portal allowing project progress tracking and viewing previous communications.
The workflow automation function aids streamline tasks like contact management, segmentation, and lead innovation with your pipeline.
This stands for a considerable advantage: GoHighLevel promotes appealing communications with leads with text messages, voicemail drops, and Facebook Carrier. This flexibility means getting in touch with different client segments with their liked communication channels.
Understand, though– SMS fees use independently from the subscription cost.
I additionally value the GoHighLevel Social Planner.
It allows you to develop, conserve, modify, routine, blog post, and analyze social media content across various networks.
It functions as a solid replacement for social media organizing devices like Barrier, SproutSocial, and Hootsuite– without added costs.
Yet that’s not every little thing; the CRM tool additionally gives several handy features:
Arrange appointments straight within the system from the Calendars section.
Merge multi-channel interactions to support your customers’ recommended interaction techniques and relationship-building methods.
Usage tags and smart lists to sector consumers for even more targeted projects.
Add comprehensive client information to each entrance under the Opportunity tab, giving more clear understanding of your leads, leads, and clients as they advance through your aesthetic pipeline.
Advanced lead scoring aids prioritize lead nurturing based upon their activities throughout your pipeline.
Currently allow’s review the crucial products and services you can offer utilizing GoHighLevel
Products You Can Sell With GoHighLevel
Comparable to Kajabi, ClickFunnels, and Systeme, GHL sustains both small and thorough courses, total with memberships, neighborhoods, and related resources.
GHL likewise makes it possible for physical product sales utilizing shopping pages, like Systeme. However, dropshipping is not offered.
GoHighLevel training courses support numerous material layouts, consisting of audio, video clip, and papers.
This implies fitting various learning styles and appealing to a broader pupil base.
And also, it enables importing programs from Kajabi, including even more adaptability to your training course development efforts.
In my experience, devoted online program tools like Kajabi, LearnWorlds, and Thinkific give more innovative options. These include course trickling, social profiles, and advanced neighborhood structure and administration devices. Nonetheless, GHL’s offerings will certainly be adequate for many developers.
GoHighLevel additionally offers training course certificates and different settlement choices, including time payment plan and free courses.
You can quickly attach your courses to your area for quick accessibility and to boost monetization possibility.
What I specifically appreciate is how simple it is to integrate program items straight with your sales funnels and CRM for automatic nurturing, lead racking up, conversions, follow-ups, and much more.
This is just one of my favorite facets of Kajabi too.
Reputation Management Features
Online ratings hold vital relevance, and GoHighLevel acknowledges this reality.
The system automatically sends testimonial requests by means of SMS, email, and QR code adhering to transactions.
This feature ensures you do not miss possibilities to construct integrity and trust fund with your target market.
You can additionally keep track of on the internet reviews concerning your services or service, allowing suitable actions.
For instance, you can redirect adverse feedback to an exclusive kind prior to public posting.
Additionally, you can choose that can leave comments based upon their score.
This strategy encourages you to involve directly with customers to solve issues without harming your reputation.
Plus, GoHighLevel simplifies matters by permitting you to assess customer responses throughout different systems– like Yext, Google My Business, and Facebook– straight from your GHL account. Pretty convenient capability.
Integration Choices
The platform supports standard integration options throughout payment processing, social media and Zapier.
Additionally, the App Market, featuring both paid and complimentary application assimilations, comes in Agency Mode for account proprietors along with for your customers in sub-account setting.
I discovered around three hundred fifty applications throughout various company groups, consisting of SMS and live chat combinations, social networks, and marketing automation devices.
You can likewise integrate WhatsApp and Twilio for messaging, enable bidirectional syncing with other CRMs, and handle appointments and organizing with Google Schedule.
And also, QuickBooks integration is readily available for financial management, to name a few choices.
The Reselling and SaaSpreneur Program
The reseller program represents among GoHighLevel’s key destinations.
Important note: You’ll need Agency Mode accessibility with the Reselling tab to use these features.
The Unlimited Plan at two hundred ninety-seven bucks regular monthly offers:
Full sub-account rebranding and personalization
Unlimited client sub-accounts at no additional expense
API access for integrating exterior devices
To re-sell these ready-to-deploy GHL sub-accounts at a markup, you’ll require the two hundred ninety-seven dollar monthly Unlimited plan.
When you do this, you can also re-sell various other software program options to your consumers at a markup.
GoHighLevel needs billing a minimum of ninety-seven dollars monthly for every customer.
This implies you’ll need at least 5 customers renewing month-to-month to recover cost. Any extra customers beyond that contribute straight to your income.
The devices you can re-sell within your sub-accounts consist of core solutions like Google Ad Manager, WordPress, Conversation AI, and WhatsApp, plus lots of Market applications such as AWeber, Continuous Call, and Wrike.
To prosper with the GoHighLevel reseller program:
Add worth to your sub-accounts by consisting of:
Custom-made structures
Prefabricated photos
Pre-built assimilations
Automated process
Without these enhancements, customers might pick GoHighLevel directly as opposed to paying your costs.
The SaaS Mode includes white-label alternatives for:
iPhone application
Android application
Desktop computer application
These applications allow handling all social media sites, SMS, and email from one area.
Conversely, you can “gray-label” a mobile app to attach your GHL leads without them requiring to go back to your branded GHL web pages.
In overall, these are three various mobile applications you can choose from based upon your purposes.
Nonetheless, you need to comprehend:
Resellers are responsible for customer assistance and disputes; failing to solve problems can cause account termination.
Resellers need to bill a minimum of ninety-seven bucks monthly per sub-account, limiting pricing adaptability.
Marketing life time accessibility for a single cost is forbidden without prior approval.
Pricing Structure and Assistance Plans
I value that HighLevel’s support is readily available straight from the control panel with the Aid and live chat switches.
As soon as you register for a trial, you acquire free access to a welcome training course, onboarding video tutorials, and a telephone number for assistance. And indeed, they actually answer telephone calls.
I did call their technological support group for support with developing funnels and sites, which I had searched extensively for. The reaction got here within twenty-four hours, and the follow-ups were superb. The assistance representative definitely demonstrated deep knowledge of the platform, which is always useful.
Relating to layaway plan, there’s a robust Starter plan readily available for ninety-seven dollars, that includes unlimited contacts, emails, items, funnels, and much more.
Still, you’ll likely intend to consider upgrading to the two hundred ninety-seven buck regular monthly prepare for extensive agency needs. With this strategy, you can likewise re-sell the GHL platform as a SaaS.
For assistance, anticipate a dynamic Facebook Team neighborhood, paid onboarding, and a done-for-you configuration alternative additionally offered for a cost.
There’s around-the-clock live conversation available directly from your GHL dashboard, along with helpful documentation for self-service support.
Arrangement plans are available for an extra cost, consisting of a two hundred ninety-seven buck choice for HIPAA conformity if that’s something you require.
You might presume the unlimited plan includes unlimited email performance. Numerous users have complained about unanticipated bank card charges for sending emails from their servers without clear openness.
Final thought: GoHighLevel Media Library UI
GoHighLevel is a capable all-in-one platform for agencies seeking to consolidate their marketing pile with solid CRM and automation features.
Nevertheless, remain aware of its clunky user interface, prospective email deliverability concerns, and added prices for email quantity.
If you can tolerate the harsh sides and mainly serve business customers, GHL uses sensible value– yet guarantee you test email deliverability prior to fully devoting.
Right here’s one important consideration:
If you’re committing to it, be prepared to invest extra money on a separate email marketing software program due to deliverability problems and pests.