GoHighLevel placements itself as a thorough marketing and sales suite developed specifically for electronic agencies. It bundles with each other CRM capacities, email campaigns, training course hosting, and automation process into one plan. The core promise? Replace your spread toolkit with a single platform that handles customer involvement and company operations throughout GoHighLevel Mailgun
I’ve constantly inclined combined systems for electronic commerce.
That’s precisely why devices like ClickFunnels caught my attention years earlier.
But we’re currently in 2026, and the landscape has changed substantially.
After spending substantial time inside GoHighLevel, I believe you require to hear what I discovered firsthand.
We’ll also take a look at exactly how it measures up against completing systems.
By doing this, you can buy decision you’ll feel great regarding long-lasting.
The Aspects of GoHighLevel That Thrilled Me
Consolidated Solution: GoHighLevel merges vital sales and marketing capacities, eliminating the requirement for several different memberships.
Text Messaging Performance: Bidirectional SMS communication offers stronger engagement than standard email methods.
Effective CRM System: The get in touch with administration features competing what you would certainly discover in ActiveCampaign or ClickFunnels.
Sophisticated Automation: Superb workflow capacities for segmenting audiences, managing calls, and structure personalized processes.
Competitive Pricing Structure: Monthly plans varying from ninety-seven to 2 hundred ninety-seven dollars complete positively with Kajabi and ClickFunnels options that commonly begin above one hundred fifty dollars regular monthly. Nonetheless, email expenses can collect promptly, which I’ll attend to quickly.
Integration Abilities: Suitable with Zapier, email platforms, and messaging solutions.
The Unsatisfactory Elements of GoHighLevel
Confusing User interface: The interface really felt counterintuitive, with configuration options spread throughout the system and uncomplicated tasks like funnel editing and enhancing needing unnecessarily complicated actions.
Email Program Expenditures Intensify: You’re billed one cent per email message, meaning a list of thirty thousand clients might push your regular monthly expense past three hundred dollars. Incorporated with overage charges and third-party integration demands like Mailgun, real month-to-month expenses climbed to someplace between four hundred seventy-five and 6 hundred twenty-five bucks.
Dependability Problems: Numerous users have recorded significant automation breakdowns, including emails being provided to incorrect receivers or sent out multiple times to the exact same individual.
Email Distribution Obstacles: Their email framework relies on Mailgun, and numerous customers transitioning from other email marketing platforms to GoHighLevel experienced considerable declines in deliverability prices. This stands for an important weakness that can at some point push you toward alternate remedies.
Generalist Strategy: While automation features are durable, rivals supply greater depth in training course development and community building features. That stated, Kajabi bills one hundred forty-nine bucks or even more month-to-month for hosting greater than 3 products.
My Bottom Line Evaluation
GoHighLevel offers a capable unified system for marketing, sales, and client connection administration at a sensible base rate point.
However let’s get actual about something crucial.
Most customers see it largely as a CRM or funnel builder rather than an email-focused system.
Many users continually report deliverability troubles with the email features, so aspect that in if email marketing stands for a core component of your method.
Those surprise email sending charges have blindsided lots of customers also.
The platform genuinely stands out for agencies interested in marketing marketing solutions. With white-labeling capacities, unlimited sub-accounts on costs tiers, and extensive client management devices, it’s architected particularly for agency growth and scaling.
Comprehending GoHighLevel’s Core Function
GoHighLevel desires act as an all-inclusive system resolving most electronic sales and marketing demands for your agency.
The platform includes email marketing capacities, training course production tools, workflow automation, CRM functionality, site building, landing page creation, and added features.
Its stated objective is replacing every other tool currently in your pile, and the business makes no apologies concerning that ambition.
Consider this situation:
GoHighLevel asserts it can substitute for systems like Mailchimp, Calendly, WordPress, Kajabi, ActiveCampaign, Zapier, and countless other solutions.
What makes GHL distinctive contrasted to comparable systems like ClickFunnels and Kajabi is its positioning as an option for marketing agencies and software program resellers.
The pricing appears reasonable in the beginning glance: ninety-seven bucks and 2 hundred ninety-seven dollars month-to-month.
However is that the complete picture? Allow’s check out additionally.
Browsing the GoHighLevel User Interface
The GoHighLevel control panel presents a clean and seemingly instinctive layout that shows up inviting initially.
Nonetheless, most of individuals encounter difficulties with the cluttered user interface and senseless organization of features.
As an example:
The platform uses 3 distinctive setups panels for handling different arrangement facets– overall setups, individual setups, and item setups GoHighLevel Mailgun
Bizarrely, the links to these vital settings are placed on opposite sides of the display, creating unneeded confusion and stress.
Despite extra information populated, the dashboard preserves a tidy and well-structured look.
I value the ability to produce numerous control panels for arranging various reports into separate sights.
This function confirms especially valuable when maintaining different perspectives for the account proprietor versus sub-accounts representing your consumers.
As I stated previously, GoHighLevel includes various rough edges in terms of user interface and individual experience, and the underlying codebase shows up less than immaculate.
Structure Funnels in GoHighLevel
To create a customer’s website, develop landing pages, or produce a sales funnel within GoHighLevel, you should initially establish a sub-account by entering their info.
After finishing this action, button to the freshly developed sub-account, browse to Websites, then select Funnels. Don’t worry if this really feels confusing– it took me several efforts prior to comprehending the workflow.
HighLevel Funnels permits unlimited sales funnel production, unlike platforms such as Kajabi that impose restrictions.
In addition, there are greater than one thousand funnel templates readily available to increase your initial configuration.
Based on my experience, you won’t call for considerable experience to develop landing pages and sales funnels using GoHighLevel.
You have the option to personalize templates on your own or demand GoHighLevel to handle customization for you.
I selected the self-customization path since I wished to produce comprehensive, custom funnels from the ground up using the drag-and-drop home builder. You just include the consecutive actions.
I particularly worth these abilities:
GHL’s Pictures include allows immediate funnel duplicating across accounts, saving substantial setup time.
Efficient testing via rapid step duplication and split testing functionality.
Real-time notices about lead activities maintain you educated without continuous hand-operated checking.
I particularly value the multi-channel integration incorporating voice, SMS, and Facebook straight within funnels.
Visual pipeline management with automated regulations for progressing leads simplifies follow-up processes.
To better streamline movements, GHL gives a ClickFunnels import attribute for smooth funnel transfers.
Web Page and Internet Site Building
GoHighLevel enables page development from the ground up or template choice for customization using the user-friendly drag-and-drop home builder.
You’re also complimentary to integrate prefabricated web page sections as wanted. Alternatively, use custom code to develop customized functions.
The experience really feels as smooth as Elementor for WordPress. Nevertheless, Elementor does supply somewhat more, including:
A more comprehensive selection of custom-made fonts and typography options
Sophisticated text animations
Considerable widget library
Advanced history capacities like parallax scrolling and video clip backgrounds
Nevertheless, I think HighLevel will verify adequate for most of your customers.
The pages incorporate directly with your GHL sales and marketing automation features, including CRM, appointment scheduling, and email capture, nurturing, and pipeline management.
Extremely hassle-free functionality.
I additionally appreciate the capability to create “global sections” or page areas that automatically occupy when creating new web pages, saving time and ensuring consistent branding throughout. Another Elementor-like feature I value.
With Brand Boards found under Marketing, you can complete the exact same for text components and other branding essentials.
The statistics web page shows everything happening on your sub-account’s internet site, consisting of page brows through and sales conversions.
Email Marketing Capabilities
GoHighLevel’s email marketing harbors considerable covert expenses. You’ll pay one cent per email beyond your plan’s appropriation, which accumulates rapidly with bigger client listings. Several users need third-party solutions like Mailgun for improved deliverability, pressing real costs considerably past the promoted registration rate.
Now relating to the features:
GoHighLevel allows email campaign and sequence production with triggers and automated follow-up messages.
I appreciate the capacity to add trackable web links in both emails and SMS messages, enabling you to keep an eye on recipient activities and activate automatic communications.
You can save, send, or schedule emails for optimum delivery times.
This confirms useful for reaching your target market when they’re probably to open up messages.
Below’s where the circumstance deteriorates dramatically.
GoHighLevel advises Mailgun for bulk email sending, suggesting their LC solution might have lower distribution rates.
Testing GoHighLevel’s email deliverability before complete dedication is recommended, as numerous individuals have actually reported around thirty percent lower shipment rates contrasted to their previous email marketing platforms.
Currently, I listened to there more than four hundred adjustable email templates readily available on HighLevel. In spite of comprehensive searches of the Template Library, I couldn’t locate them within a sub-account in Sub-Account Setting.
A decent variety of templates appears when switching to Agency Mode.
You can include your custom-created templates, although this requires the two hundred ninety-seven dollar monthly reseller plan.
Within a sub-account, I only located 6 basic templates and the option to develop and conserve email templates from the ground up for reuse in other projects.
Below’s what one template, called “Strategic Preparation,” resembles inside the GHL email style editor:
Not particularly excellent, yet not awful either.
Nevertheless, I do appreciate that GHL incorporates workflow automation into email marketing, encompassing:
Welcome and Thank You messages
Automated abandoned cart communications
Follow-ups for lead nurturing, GoHighLevel Mailgun
Split testing for conversion optimization, to name a few features.
In addition, real-time analytics deliver understandings into email campaign efficiency. This assists you capitalize on possibilities or address potential problems as they arise.
The HighLevel CRM System
GoHighLevel’s CRM device advises me of ClickFunnels in its thoroughness.
GoHighLevel includes a client portal permitting job progression tracking and watching past communications.
The workflow automation attribute aids simplify jobs like call administration, division, and lead advancement with your pipeline.
This stands for a considerable benefit: GoHighLevel helps with appealing communications with leads with text messages, voicemail declines, and Facebook Messenger. This flexibility suggests connecting with various client sections with their preferred communication channels.
Realize, though– SMS costs apply separately from the registration fee.
I also value the GoHighLevel Social Planner.
It allows you to create, conserve, modify, schedule, blog post, and analyze social media sites content across numerous channels.
It operates as a solid substitute for social media organizing devices like Barrier, SproutSocial, and Hootsuite– without additional prices.
Yet that’s not every little thing; the CRM device likewise gives a number of practical features:
Schedule visits straight within the system from the Calendars section.
Combine multi-channel communications to support your customers’ recommended interaction techniques and relationship-building methods.
Use tags and wise lists to sector customers for even more targeted projects.
Add considerable client information to every entrance under the Chance tab, providing more clear understanding of your potential customers, leads, and customers as they advance through your aesthetic pipeline.
Advanced lead racking up aids prioritize lead nurturing based on their actions throughout your pipeline.
Now let’s go over the vital services and products you can market utilizing GoHighLevel
Products You Can Market With GoHighLevel
Similar to Kajabi, ClickFunnels, and Systeme, GHL sustains both small and extensive programs, full with memberships, communities, and relevant sources.
GHL also makes it possible for physical product sales making use of e-commerce pages, like Systeme. Nonetheless, dropshipping is not readily available.
GoHighLevel courses support different web content styles, including audio, video, and papers.
This suggests suiting different understanding styles and interesting a broader student base.
Plus, it permits importing courses from Kajabi, adding much more adaptability to your training course development efforts.
In my experience, devoted online program devices like Kajabi, LearnWorlds, and Thinkific give extra advanced choices. These include course leaking, social accounts, and advanced area structure and monitoring tools. Nonetheless, GHL’s offerings will certainly suffice for several designers.
GoHighLevel additionally offers training course certificates and numerous settlement alternatives, including installment plans and free courses.
You can quickly connect your training courses to your area for quick accessibility and to boost monetization capacity.
What I particularly appreciate is just how uncomplicated it is to integrate course products directly with your sales funnels and CRM for automated nurturing, lead racking up, conversions, follow-ups, and much more.
This is one of my favored aspects of Kajabi too.
Reputation Management Features
On-line ratings hold essential relevance, and GoHighLevel recognizes this fact.
The system automatically sends out evaluation requests through text, email, and QR code complying with purchases.
This attribute ensures you don’t miss out on possibilities to develop integrity and trust fund with your target market.
You can additionally monitor on the internet evaluations regarding your solutions or company, enabling proper actions.
For instance, you can redirect unfavorable comments to an exclusive type prior to public publishing.
Additionally, you can select that can leave comments based on their rating.
This technique equips you to involve directly with clients to fix concerns without harming your reputation.
And also, GoHighLevel streamlines issues by permitting you to assess customer responses across different platforms– like Yext, Google My Business, and Facebook– directly from your GHL account. Pretty hassle-free performance.
Integration Choices
The platform supports common integration options across repayment handling, social media sites and Zapier.
Additionally, the Application Market, featuring both paid and complimentary app assimilations, comes in Agency Mode for account owners along with for your customers in sub-account setting.
I found around 3 hundred fifty apps across different company classifications, including SMS and live conversation integrations, social media, and marketing automation devices.
You can also integrate WhatsApp and Twilio for messaging, enable bidirectional syncing with other CRMs, and manage appointments and organizing with Google Schedule.
And also, QuickBooks integration is available for financial management, to name a few options.
The Reselling and SaaSpreneur Program
The reseller program stands for among GoHighLevel’s main attractions.
Vital note: You’ll require Agency Mode accessibility through the Reselling tab to make use of these features.
The Unlimited Plan at two hundred ninety-seven bucks regular monthly deals:
Full sub-account rebranding and customization
Unlimited client sub-accounts at no added price
API access for incorporating outside devices
To market these ready-to-deploy GHL sub-accounts at a markup, you’ll need both hundred ninety-seven dollar monthly Unlimited plan.
When you do this, you can likewise resell other software application options to your clients at a markup.
GoHighLevel requires charging a minimum of ninety-seven bucks regular monthly for each customer.
This indicates you’ll need a minimum of five customers restoring month-to-month to break even. Any kind of extra customers past that add directly to your income.
The devices you can re-sell within your sub-accounts include core services like Google Ad Manager, WordPress, Discussion AI, and WhatsApp, plus loads of Market applications such as AWeber, Continuous Contact, and Wrike.
To succeed with the GoHighLevel reseller program:
Include worth to your sub-accounts by consisting of:
Customized frameworks
Prefabricated pictures
Pre-built integrations
Automated process
Without these enhancements, customers may choose GoHighLevel directly as opposed to paying your premium.
The SaaS Setting includes white-label choices for:
apple iphone application
Android application
Desktop computer application
These apps allow taking care of all social networks, SMS, and email from one place.
Additionally, you can “gray-label” a mobile app to link your GHL leads without them needing to go back to your well-known GHL pages.
In total, these are three different mobile applications you can pick from based upon your goals.
However, you require to recognize:
Resellers are in charge of consumer assistance and conflicts; failing to fix problems can lead to account discontinuation.
Resellers need to charge at the very least ninety-seven bucks month-to-month per sub-account, restricting pricing flexibility.
Selling life time gain access to for an one-time fee is forbidden without previous authorization.
Pricing Framework and Assistance Plans
I value that HighLevel’s support is readily available straight from the control panel through the Assistance and live conversation buttons.
Once you sign up for a test, you acquire open door to a welcome program, onboarding video clip tutorials, and a contact number for support. And yes, they really address telephone calls.
I did contact their technological support group for assistance with producing funnels and web sites, which I had searched extensively for. The action arrived within twenty-four hours, and the follow-ups were exceptional. The support agent absolutely demonstrated deep expertise of the system, which is constantly beneficial.
Pertaining to layaway plan, there’s a durable Starter plan available for ninety-seven dollars, which includes unlimited get in touches with, emails, items, funnels, and a lot more.
Still, you’ll likely wish to take into consideration updating to the two hundred ninety-seven buck monthly plan for thorough agency demands. With this plan, you can likewise re-sell the GHL system as a SaaS.
For support, expect a lively Facebook Team neighborhood, paid onboarding, and a done-for-you configuration alternative also offered for a charge.
There’s continuous real-time chat available directly from your GHL control panel, in addition to practical documentation for self-service support.
Setup plans are offered for an additional price, including a 2 hundred ninety-seven buck option for HIPAA compliance if that’s something you require.
You may presume the unlimited plan consists of unlimited email performance. Different individuals have actually complained concerning unanticipated charge card fees for sending emails from their servers without clear transparency.
Final thought: GoHighLevel Mailgun
GoHighLevel is a capable all-in-one platform for agencies seeking to combine their marketing stack with solid CRM and automation features.
However, stay aware of its confusing user interface, possible email deliverability problems, and extra expenses for email volume.
If you can endure the rough sides and primarily offer company customers, GHL provides reasonable value– however guarantee you test email deliverability before totally dedicating.
Right here’s one essential consideration:
If you’re dedicating to it, be prepared to invest added cash on a separate email marketing software application because of deliverability concerns and pests.