GoHighLevel placements itself as a detailed marketing and sales suite constructed especially for electronic agencies. It bundles together CRM capabilities, email campaigns, training course hosting, and automation workflows right into one plan. The core guarantee? Change your spread toolkit with a solitary system that manages client engagement and organization operations from beginning to end GoHighLevel Life Insurance Playbook
I have actually always gravitated toward unified platforms for digital business.
That’s specifically why tools like ClickFunnels captured my interest years earlier.
However we’re currently in 2026, and the landscape has changed significantly.
After spending considerable time inside GoHighLevel, I assume you require to hear what I uncovered firsthand.
We’ll likewise take a look at just how it measures up versus contending platforms.
This way, you can buy choice you’ll feel great regarding lasting.
The Aspects of GoHighLevel That Excited Me
Consolidated Remedy: GoHighLevel combines essential sales and marketing capabilities, removing the requirement for numerous separate memberships.
Text Messaging Functionality: Bidirectional SMS communication offers stronger engagement than standard email strategies.
Effective CRM System: The get in touch with administration features rival what you ‘d locate in ActiveCampaign or ClickFunnels.
Innovative Automation: Excellent workflow capacities for segmenting target markets, handling contacts, and building custom-made procedures.
Competitive Pricing Framework: Month-to-month plans varying from ninety-seven to two hundred ninety-seven dollars compete positively with Kajabi and ClickFunnels options that generally start over one hundred fifty bucks regular monthly. However, email expenses can accumulate quickly, which I’ll address quickly.
Integration Capabilities: Suitable with Zapier, email systems, and messaging solutions.
The Frustrating Aspects of GoHighLevel
Complex Interface: The user interface really felt counterintuitive, with configuration alternatives scattered throughout the system and straightforward jobs like funnel modifying calling for unnecessarily intricate steps.
Email Program Costs Intensify: You’re billed one cent per email message, implying a listing of thirty thousand customers might press your monthly expense beyond three hundred bucks. Incorporated with overage fees and third-party integration requirements like Mailgun, real regular monthly expenses reached someplace in between four hundred seventy-five and six hundred twenty-five dollars.
Reliability Issues: Numerous individuals have recorded serious automation malfunctions, including emails being supplied to inaccurate receivers or sent multiple times to the very same person.
Email Distribution Difficulties: Their email infrastructure depends upon Mailgun, and countless individuals transitioning from various other email marketing systems to GoHighLevel experienced considerable declines in deliverability rates. This represents a critical weakness that can at some point push you toward different options.
Generalist Method: While automation features are robust, rivals offer better deepness in program production and area structure features. That stated, Kajabi charges one hundred forty-nine dollars or even more regular monthly for hosting greater than three products.
My Profits Assessment
GoHighLevel provides a capable unified system for marketing, sales, and client relationship administration at a practical base price point.
Yet allow’s get real about something essential.
Most users watch it mostly as a CRM or funnel builder instead of an email-focused system.
Numerous users constantly report deliverability problems with the email features, so factor that in if email marketing stands for a core part of your strategy.
Those surprise email sending out fees have blindsided several individuals as well.
The platform truly stands out for agencies curious about marketing marketing solutions. With white-labeling abilities, unlimited sub-accounts on costs rates, and comprehensive customer administration tools, it’s architected specifically for agency development and scaling.
Understanding GoHighLevel’s Core Function
GoHighLevel desires work as a comprehensive system addressing most digital sales and marketing needs for your agency.
The platform includes email marketing capacities, training course development tools, workflow automation, CRM functionality, site structure, landing page production, and added features.
Its specified goal is replacing every other device presently in your stack, and the firm makes no apologies regarding that passion.
Consider this circumstance:
GoHighLevel declares it can alternative to systems like Mailchimp, Calendly, WordPress, Kajabi, ActiveCampaign, Zapier, and numerous various other services.
What makes GHL distinct contrasted to comparable platforms like ClickFunnels and Kajabi is its positioning as a remedy for marketing agencies and software program resellers.
The pricing shows up reasonable at first glance: ninety-seven bucks and two hundred ninety-seven bucks regular monthly.
Yet is that the complete image? Let’s explore additionally.
Browsing the GoHighLevel Interface
The GoHighLevel dashboard provides a clean and relatively user-friendly layout that shows up inviting originally.
However, most of customers encounter difficulties with the chaotic interface and not logical organization of features.
As an example:
The system employs three distinctive settings panels for managing various arrangement facets– total settings, private setups, and product settings GoHighLevel Life Insurance Playbook
Bizarrely, the web links to these essential setups are placed on contrary sides of the screen, developing unneeded complication and aggravation.
Despite added data populated, the dashboard keeps a clean and well-structured appearance.
I value the ability to produce numerous control panels for organizing different reports into separate views.
This attribute verifies particularly valuable when maintaining different perspectives for the account proprietor versus sub-accounts representing your customers.
As I pointed out earlier, GoHighLevel contains numerous harsh edges in terms of interface and user experience, and the underlying codebase shows up less than beautiful.
Structure Funnels in GoHighLevel
To construct a client’s web site, develop landing pages, or produce a sales funnel within GoHighLevel, you must initially establish a sub-account by entering their info.
After completing this step, switch to the newly produced sub-account, browse to Websites, then pick Funnels. Don’t stress if this feels complex– it took me several attempts before comprehending the workflow.
HighLevel Funnels enables unlimited sales funnel creation, unlike systems such as Kajabi that enforce restrictions.
Additionally, there are greater than one thousand funnel templates available to accelerate your first configuration.
Based on my experience, you will not need substantial expertise to build landing pages and sales funnels using GoHighLevel.
You have the alternative to customize templates on your own or request GoHighLevel to manage customization for you.
I chose the self-customization path due to the fact that I wanted to create in-depth, custom funnels from the ground up utilizing the drag-and-drop contractor. You merely include the consecutive actions.
I specifically worth these abilities:
GHL’s Pictures include enables immediate funnel cloning throughout accounts, conserving substantial setup time.
Efficient testing through fast step replication and split testing capability.
Real-time notices regarding lead activities keep you notified without constant hand-operated monitoring.
I particularly value the multi-channel integration incorporating voice, SMS, and Facebook directly within funnels.
Visual pipeline management with automated rules for progressing leads enhances follow-up procedures.
To better simplify movements, GHL supplies a ClickFunnels import function for smooth funnel transfers.
Page and Site Construction
GoHighLevel makes it possible for page production from scratch or template choice for customization utilizing the intuitive drag-and-drop builder.
You’re likewise totally free to include ready-made page sections as wanted. Alternatively, make use of custom code to produce specific features.
The experience feels as smooth as Elementor for WordPress. However, Elementor does provide slightly a lot more, including:
A broader option of custom typefaces and typography alternatives
Innovative text computer animations
Substantial widget library
Advanced history capabilities like parallax scrolling and video clip histories
Nevertheless, I think HighLevel will certainly verify enough for most of your customers.
The pages integrate directly with your GHL sales and marketing automation features, including CRM, appointment scheduling, and email capture, nurturing, and pipeline management.
Very practical capability.
I likewise appreciate the capacity to develop “international sections” or web page areas that automatically inhabit when creating brand-new web pages, conserving time and ensuring consistent branding throughout. Another Elementor-like function I value.
With Brand Boards discovered under Marketing, you can complete the very same for text aspects and various other branding basics.
The data page presents whatever happening on your sub-account’s website, consisting of web page sees and sales conversions.
Email Marketing Capabilities
GoHighLevel’s email marketing nurtures substantial surprise costs. You’ll pay one cent per email past your strategy’s allocation, which builds up quickly with bigger customer lists. Many users call for third-party services like Mailgun for boosted deliverability, pressing actual prices substantially past the promoted membership price.
Now pertaining to the features:
GoHighLevel allows email campaign and series creation with triggers and automatic follow-up messages.
I value the ability to add trackable web links in both emails and SMS messages, allowing you to keep an eye on recipient actions and set off computerized communications.
You can save, send, or schedule emails for optimum distribution times.
This verifies useful for reaching your audience when they’re most likely to open messages.
Below’s where the scenario degrades considerably.
GoHighLevel advises Mailgun for mass email sending, suggesting their LC solution might have lower delivery prices.
Testing GoHighLevel’s email deliverability prior to full commitment is advisable, as lots of users have reported about thirty percent reduced shipment prices contrasted to their previous email marketing platforms.
Currently, I listened to there are over four hundred personalized email templates readily available on HighLevel. Regardless of extensive searches of the Template Library, I could not locate them within a sub-account in Sub-Account Mode.
A suitable range of templates appears when changing to Agency Mode.
You can add your custom-created templates, although this requires both hundred ninety-seven buck month-to-month reseller strategy.
Within a sub-account, I only located 6 fundamental templates and the alternative to create and save email templates from scratch for reuse in other projects.
Right here’s what one template, called “Strategic Preparation,” appears like inside the GHL email layout editor:
Not specifically outstanding, however not dreadful either.
However, I do value that GHL incorporates workflow automation right into email marketing, including:
Invite and Thank You messages
Automated abandoned cart interactions
Follow-ups for lead nurturing, GoHighLevel Life Insurance Playbook
Split testing for conversion optimization, to name a few features.
Furthermore, real-time analytics supply understandings into email campaign efficiency. This aids you capitalize on chances or address prospective troubles as they arise.
The HighLevel CRM System
GoHighLevel’s CRM tool reminds me of ClickFunnels in its thoroughness.
GoHighLevel consists of a client portal enabling project development tracking and checking out previous interactions.
The workflow automation attribute helps improve tasks like call management, segmentation, and lead advancement through your pipeline.
This represents a significant advantage: GoHighLevel facilitates appealing interactions with leads via text messages, voicemail drops, and Facebook Carrier. This versatility suggests connecting with different client sectors through their preferred communication channels.
Be aware, however– SMS costs use independently from the membership cost.
I additionally value the GoHighLevel Social Planner.
It allows you to produce, save, modify, timetable, post, and evaluate social media sites material throughout various channels.
It operates as a solid substitute for social media sites organizing devices like Buffer, SproutSocial, and Hootsuite– without extra prices.
But that’s not every little thing; the CRM tool also gives numerous useful features:
Arrange consultations directly within the system from the Calendars section.
Combine multi-channel interactions to support your customers’ favored communication methods and relationship-building approaches.
Use tags and clever lists to segment customers for even more targeted campaigns.
Include considerable client information to each access under the Opportunity tab, supplying clearer understanding of your leads, leads, and customers as they advance through your visual pipeline.
Advanced lead scoring aids focus on lead nurturing based upon their actions throughout your pipeline.
Now allow’s discuss the essential products and services you can market using GoHighLevel
Products You Can Offer With GoHighLevel
Comparable to Kajabi, ClickFunnels, and Systeme, GHL sustains both small and thorough training courses, complete with memberships, neighborhoods, and related resources.
GHL additionally makes it possible for physical item sales making use of e-commerce pages, like Systeme. Nevertheless, dropshipping is not offered.
GoHighLevel training courses support numerous content layouts, including audio, video clip, and records.
This implies accommodating various learning styles and appealing to a broader pupil base.
Plus, it permits importing courses from Kajabi, adding much more flexibility to your program creation initiatives.
In my experience, devoted on-line course devices like Kajabi, LearnWorlds, and Thinkific give a lot more innovative choices. These consist of program dripping, social accounts, and progressed neighborhood structure and management tools. Nonetheless, GHL’s offerings will certainly be sufficient for several developers.
GoHighLevel additionally offers training course certifications and different payment alternatives, consisting of installment plans and free courses.
You can easily connect your training courses to your community for fast gain access to and to improve monetization potential.
What I particularly appreciate is how uncomplicated it is to integrate course items straight with your sales funnels and CRM for automated nurturing, lead scoring, conversions, follow-ups, and more.
This is one of my preferred elements of Kajabi as well.
Reputation Management Features
Online ratings hold crucial relevance, and GoHighLevel acknowledges this reality.
The platform automatically sends out testimonial demands via SMS, email, and QR code following deals.
This feature guarantees you do not miss possibilities to build reputation and count on with your audience.
You can additionally monitor on-line testimonials regarding your services or organization, allowing proper actions.
For example, you can redirect adverse comments to a personal kind prior to public publishing.
Additionally, you can choose who can leave remarks based on their score.
This technique empowers you to involve straight with customers to resolve problems without harming your track record.
Plus, GoHighLevel streamlines issues by permitting you to review client responses across different platforms– like Yext, Google My Company, and Facebook– straight from your GHL account. Pretty convenient capability.
Integration Options
The system supports standard integration options throughout payment processing, social networks and Zapier.
Additionally, the Application Marketplace, including both paid and cost-free app combinations, comes in Agency Mode for account owners as well as for your clients in sub-account mode.
I located around 3 hundred fifty apps throughout different business classifications, including SMS and live chat combinations, social networks, and marketing automation tools.
You can likewise integrate WhatsApp and Twilio for messaging, make it possible for bidirectional syncing with other CRMs, and take care of consultations and scheduling with Google Calendar.
Plus, QuickBooks integration is available for financial monitoring, among other choices.
The Reselling and SaaSpreneur Program
The reseller program represents one of GoHighLevel’s main attractions.
Vital note: You’ll require Agency Mode gain access to via the Reselling tab to use these features.
The Unlimited Plan at 2 hundred ninety-seven dollars monthly deals:
Complete sub-account rebranding and personalization
Unlimited customer sub-accounts at no added expense
API accessibility for integrating outside tools
To re-sell these ready-to-deploy GHL sub-accounts at a markup, you’ll need both hundred ninety-seven dollar monthly Unlimited plan.
When you do this, you can also re-sell various other software application options to your customers at a markup.
GoHighLevel needs billing a minimum of ninety-seven dollars regular monthly for each client.
This means you’ll need at least five clients restoring regular monthly to recover cost. Any type of extra customers beyond that add directly to your profits.
The devices you can re-sell within your sub-accounts include core solutions like Google Ad Manager, WordPress, Discussion AI, and WhatsApp, plus lots of Market apps such as AWeber, Consistent Call, and Wrike.
To prosper with the GoHighLevel reseller program:
Add worth to your sub-accounts by including:
Custom frameworks
Prefabricated photos
Pre-built integrations
Automated process
Without these additions, customers might select GoHighLevel straight rather than paying your costs.
The SaaS Setting includes white-label options for:
iPhone application
Android application
Desktop computer application
These apps enable managing all social networks, SMS, and email from one location.
Additionally, you can “gray-label” a mobile app to link your GHL leads without them needing to return to your top quality GHL web pages.
In overall, these are three different mobile applications you can select from based on your objectives.
However, you require to comprehend:
Resellers are accountable for client support and disagreements; failing to deal with issues can cause account termination.
Resellers have to charge at the very least ninety-seven bucks month-to-month per sub-account, limiting pricing versatility.
Offering life time access for an one-time charge is banned without previous authorization.
Pricing Framework and Support Plans
I appreciate that HighLevel’s support is offered directly from the dashboard through the Help and live chat switches.
When you sign up for a test, you gain free access to a welcome program, onboarding video tutorials, and a phone number for support. And of course, they in fact address phone calls.
I did call their technological assistance team for assistance with producing funnels and web sites, which I had actually looked extensively for. The feedback showed up within twenty-four hours, and the follow-ups were exceptional. The assistance agent absolutely showed deep expertise of the system, which is always useful.
Pertaining to layaway plan, there’s a robust Starter plan available for ninety-seven bucks, which includes unlimited contacts, emails, items, funnels, and much more.
Still, you’ll likely want to take into consideration upgrading to the two hundred ninety-seven buck regular monthly prepare for extensive agency needs. With this strategy, you can likewise resell the GHL system as a SaaS.
For support, anticipate a vivid Facebook Team neighborhood, paid onboarding, and a done-for-you configuration option likewise readily available for a fee.
There’s perpetual real-time conversation offered directly from your GHL dashboard, along with helpful paperwork for self-service help.
Arrangement plans are offered for an added price, consisting of a 2 hundred ninety-seven dollar alternative for HIPAA compliance if that’s something you need.
You may assume the unlimited plan consists of unlimited email functionality. Numerous customers have whined about unforeseen credit card charges for sending out emails from their web servers without clear transparency.
Verdict: GoHighLevel Life Insurance Playbook
GoHighLevel is a qualified all-in-one platform for agencies looking for to consolidate their marketing pile with strong CRM and automation features.
Nonetheless, continue to be knowledgeable about its confusing interface, potential email deliverability issues, and extra costs for email volume.
If you can tolerate the harsh edges and largely offer company clients, GHL uses affordable worth– yet guarantee you check email deliverability before fully committing.
Right here’s one critical consideration:
If you’re devoting to it, be prepared to spend additional cash on a separate email marketing software program due to deliverability issues and pests.