GoHighLevel positions itself as an extensive marketing and sales collection developed specifically for digital agencies. It bundles together CRM capacities, email campaigns, training course hosting, and automation workflows into one plan. The core assurance? Change your spread toolkit with a single platform that manages customer involvement and service procedures from start to finish GoHighLevel Lead Scoring
I have actually constantly gravitated toward unified systems for electronic commerce.
That’s exactly why tools like ClickFunnels caught my attention years ago.
However we’re currently in 2026, and the landscape has actually shifted dramatically.
After spending significant time inside GoHighLevel, I believe you need to hear what I uncovered firsthand.
We’ll additionally check out just how it measures up versus completing platforms.
This way, you can make a purchasing decision you’ll feel confident about lasting.
The Facets of GoHighLevel That Impressed Me
Consolidated Service: GoHighLevel merges crucial sales and marketing capabilities, getting rid of the demand for several separate subscriptions.
Text Messaging Performance: Bidirectional SMS communication uses more powerful engagement than conventional email approaches.
Effective CRM System: The contact monitoring features rival what you would certainly locate in ActiveCampaign or ClickFunnels.
Innovative Automation: Outstanding workflow capabilities for segmenting audiences, managing get in touches with, and structure customized procedures.
Affordable Pricing Structure: Monthly plans varying from ninety-seven to 2 hundred ninety-seven dollars compete favorably with Kajabi and ClickFunnels alternatives that commonly start over one hundred fifty bucks regular monthly. Nevertheless, email expenses can build up quickly, which I’ll resolve soon.
Integration Capabilities: Compatible with Zapier, email platforms, and messaging solutions.
The Frustrating Elements of GoHighLevel
Confusing User interface: The user interface felt counterproductive, with arrangement options scattered throughout the platform and straightforward jobs like funnel modifying needing needlessly complex actions.
Email Program Expenditures Intensify: You’re billed one cent per email message, implying a listing of thirty thousand clients could press your month-to-month bill past three hundred dollars. Incorporated with overage costs and third-party integration requirements like Mailgun, actual monthly expenses reached someplace between four hundred seventy-five and 6 hundred twenty-five bucks.
Reliability Problems: Multiple users have actually documented serious automation malfunctions, consisting of emails being delivered to wrong recipients or sent out numerous times to the very same individual.
Email Delivery Obstacles: Their email facilities relies on Mailgun, and countless individuals transitioning from other email marketing platforms to GoHighLevel experienced considerable decreases in deliverability rates. This represents an essential weak point that could at some point press you towards different options.
Generalist Technique: While automation features are durable, rivals offer higher depth in training course production and area building features. That claimed, Kajabi bills one hundred forty-nine bucks or more month-to-month for hosting greater than three items.
My Profits Assessment
GoHighLevel provides a capable unified platform for marketing, sales, and consumer relationship management at a reasonable base rate point.
But let’s obtain actual concerning something essential.
Most users watch it mostly as a CRM or funnel builder rather than an email-focused system.
Countless customers regularly report deliverability issues with the email features, so variable that in if email marketing represents a core element of your strategy.
Those shock email sending out fees have actually blindsided numerous customers also.
The platform genuinely stands out for agencies interested in re-selling marketing solutions. With white-labeling capabilities, unlimited sub-accounts on premium tiers, and thorough client administration tools, it’s architected particularly for agency growth and scaling.
Understanding GoHighLevel’s Core Function
GoHighLevel desires act as an all-encompassing platform attending to most digital sales and marketing demands for your agency.
The platform includes email marketing abilities, course production tools, workflow automation, CRM functionality, internet site building, landing page production, and extra features.
Its specified purpose is replacing every other device presently in your stack, and the business makes no apologies about that passion.
Consider this situation:
GoHighLevel asserts it can substitute for platforms like Mailchimp, Calendly, WordPress, Kajabi, ActiveCampaign, Zapier, and numerous other services.
What makes GHL distinctive compared to comparable platforms like ClickFunnels and Kajabi is its positioning as a remedy for marketing agencies and software resellers.
The pricing shows up sensible initially look: ninety-seven bucks and 2 hundred ninety-seven dollars monthly.
However is that the full image? Let’s investigate even more.
Navigating the GoHighLevel Interface
The GoHighLevel dashboard provides a clean and relatively instinctive format that shows up welcoming initially.
Nonetheless, most of customers encounter difficulties with the chaotic interface and senseless organization of features.
As an example:
The platform uses 3 distinctive setups panels for taking care of different setup elements– overall setups, specific settings, and item settings GoHighLevel Lead Scoring
Bizarrely, the links to these essential setups are placed on contrary sides of the screen, producing unneeded complication and frustration.
Despite additional information inhabited, the dashboard preserves a clean and well-structured look.
I appreciate the ability to create numerous dashboards for arranging various records right into different views.
This feature shows specifically valuable when maintaining various perspectives for the account owner versus sub-accounts representing your clients.
As I mentioned earlier, GoHighLevel contains various harsh edges in regards to user interface and individual experience, and the underlying codebase appears less than beautiful.
Building Funnels in GoHighLevel
To build a customer’s site, create landing pages, or create a sales funnel within GoHighLevel, you have to first develop a sub-account by entering their details.
After finishing this action, button to the freshly produced sub-account, navigate to Websites, after that pick Funnels. Do not worry if this really feels complicated– it took me numerous efforts before recognizing the workflow.
HighLevel Funnels enables unlimited sales funnel development, unlike systems such as Kajabi that enforce constraints.
In addition, there are more than one thousand funnel templates available to accelerate your preliminary setup.
Based on my experience, you won’t need substantial knowledge to construct landing pages and sales funnels utilizing GoHighLevel.
You have the option to tailor templates on your own or request GoHighLevel to manage modification for you.
I picked the self-customization course since I wanted to develop comprehensive, custom funnels from the ground up making use of the drag-and-drop contractor. You just include the sequential actions.
I particularly value these capacities:
GHL’s Photos feature enables instantaneous funnel duplicating throughout accounts, saving significant configuration time.
Effective screening with fast action replication and split screening functionality.
Real-time notices concerning lead actions keep you informed without continuous hand-operated monitoring.
I specifically value the multi-channel integration including voice, SMS, and Facebook straight within funnels.
Visual pipeline management with automatic guidelines for progressing leads streamlines follow-up procedures.
To even more streamline movements, GHL gives a ClickFunnels import attribute for smooth funnel transfers.
Web Page and Web Site Construction
GoHighLevel enables web page development from the ground up or template option for personalization making use of the user-friendly drag-and-drop home builder.
You’re likewise complimentary to integrate ready-made page sections as preferred. Conversely, use custom code to create customized features.
The experience feels as smooth as Elementor for WordPress. Nevertheless, Elementor does provide somewhat extra, including:
A broader choice of custom-made fonts and typography alternatives
Advanced text animations
Extensive widget library
Advanced background capacities like parallax scrolling and video histories
However, I think HighLevel will certainly verify sufficient for most of your clients.
The pages integrate directly with your GHL sales and marketing automation features, including CRM, appointment scheduling, and email capture, nurturing, and pipeline management.
Extremely hassle-free functionality.
I also value the capability to produce “international sections” or web page sections that immediately populate when developing brand-new pages, saving time and guaranteeing constant branding throughout. One more Elementor-like function I value.
With Brand name Boards discovered under Marketing, you can accomplish the exact same for text elements and various other branding essentials.
The stats web page displays every little thing occurring on your sub-account’s website, including page visits and sales conversions.
Email Marketing Capabilities
GoHighLevel’s email marketing harbors substantial covert expenditures. You’ll pay one cent per email beyond your plan’s allocation, which gathers swiftly with bigger customer checklists. Several users need third-party services like Mailgun for enhanced deliverability, pressing real prices significantly past the promoted membership cost.
Currently relating to the features:
GoHighLevel permits email campaign and series development with triggers and automatic follow-up messages.
I value the ability to add trackable web links in both emails and SMS messages, enabling you to keep an eye on recipient activities and set off automatic communications.
You can save, send out, or schedule emails for ideal distribution times.
This proves important for reaching your audience when they’re most likely to open messages.
Right here’s where the circumstance deteriorates substantially.
GoHighLevel suggests Mailgun for mass email sending out, recommending their LC service might have lower shipment rates.
Checking GoHighLevel’s email deliverability before full dedication is recommended, as lots of individuals have actually reported approximately thirty percent lower distribution rates compared to their previous email marketing systems.
Currently, I listened to there are over four hundred customizable email templates offered on HighLevel. In spite of extensive searches of the Template Collection, I could not find them within a sub-account in Sub-Account Mode.
A suitable range of templates shows up when switching over to Agency Mode.
You can include your custom-created templates, although this needs both hundred ninety-seven buck month-to-month reseller plan.
Within a sub-account, I just found 6 fundamental templates and the choice to develop and conserve email templates from scratch for reuse in other campaigns.
Here’s what one template, called “Strategic Planning,” looks like inside the GHL email style editor:
Not specifically remarkable, yet not terrible either.
Nonetheless, I do appreciate that GHL incorporates workflow automation right into email marketing, including:
Welcome and Thanks messages
Automated abandoned cart communications
Follow-ups for lead nurturing, GoHighLevel Lead Scoring
Split screening for conversion optimization, among other features.
Furthermore, real-time analytics provide insights into email campaign efficiency. This assists you take advantage of possibilities or address possible problems as they emerge.
The HighLevel CRM System
GoHighLevel’s CRM device reminds me of ClickFunnels in its thoroughness.
GoHighLevel consists of a client portal allowing job progression monitoring and watching previous communications.
The workflow automation feature helps improve tasks like contact management, division, and lead advancement through your pipeline.
This represents a considerable benefit: GoHighLevel facilitates interesting interactions with leads with text messages, voicemail drops, and Facebook Messenger. This adaptability suggests getting in touch with different consumer sectors via their favored communication channels.
Be aware, though– SMS fees apply separately from the registration charge.
I also value the GoHighLevel Social Planner.
It allows you to produce, save, modify, timetable, blog post, and assess social media content throughout numerous networks.
It functions as a solid replacement for social media organizing tools like Buffer, SproutSocial, and Hootsuite– without additional prices.
However that’s not every little thing; the CRM device likewise supplies several handy features:
Schedule consultations straight within the system from the Calendars area.
Merge multi-channel communications to support your customers’ favored interaction techniques and relationship-building strategies.
Usage tags and clever lists to segment customers for even more targeted projects.
Add substantial consumer data to each entry under the Possibility tab, providing clearer understanding of your leads, leads, and clients as they progress with your aesthetic pipeline.
Advanced lead scoring helps focus on lead nurturing based upon their actions throughout your pipeline.
Currently let’s go over the key services and products you can offer using GoHighLevel
Products You Can Market With GoHighLevel
Similar to Kajabi, ClickFunnels, and Systeme, GHL supports both tiny and comprehensive programs, total with memberships, neighborhoods, and related resources.
GHL additionally enables physical item sales using e-commerce pages, like Systeme. Nevertheless, dropshipping is not offered.
GoHighLevel training courses support different web content formats, consisting of audio, video clip, and papers.
This indicates suiting various discovering designs and interesting a wider trainee base.
Plus, it allows importing training courses from Kajabi, adding much more adaptability to your course production efforts.
In my experience, committed online training course devices like Kajabi, LearnWorlds, and Thinkific provide much more sophisticated choices. These consist of training course trickling, social accounts, and progressed area building and administration devices. However, GHL’s offerings will certainly be sufficient for lots of developers.
GoHighLevel additionally provides program certificates and various repayment options, including installment plans and free courses.
You can easily connect your courses to your area for quick accessibility and to boost money making capacity.
What I specifically appreciate is exactly how simple it is to integrate course products straight with your sales funnels and CRM for computerized nurturing, lead scoring, conversions, follow-ups, and more.
This is one of my favorite elements of Kajabi also.
Reputation Management Features
Online ratings hold important relevance, and GoHighLevel identifies this truth.
The system instantly sends evaluation demands using text, email, and QR code complying with deals.
This attribute guarantees you don’t miss out on possibilities to build reliability and depend on with your target market.
You can likewise keep track of online reviews regarding your solutions or company, enabling proper feedbacks.
As an example, you can reroute adverse responses to an exclusive type prior to public publishing.
Alternatively, you can choose who can leave comments based on their rating.
This method equips you to engage straight with clients to deal with issues without harming your credibility.
And also, GoHighLevel streamlines issues by allowing you to evaluate customer responses throughout different systems– like Yext, Google My Business, and Facebook– directly from your GHL account. Pretty convenient performance.
Integration Alternatives
The system sustains common integration alternatives across repayment handling, social networks and Zapier.
In addition, the App Marketplace, including both paid and free app combinations, comes in Agency Mode for account proprietors along with for your clients in sub-account mode.
I located roughly three hundred fifty apps throughout numerous service classifications, including SMS and live chat combinations, social media sites, and marketing automation devices.
You can additionally incorporate WhatsApp and Twilio for messaging, enable bidirectional syncing with other CRMs, and manage appointments and scheduling with Google Schedule.
Plus, QuickBooks integration is readily available for monetary management, among other choices.
The Reselling and SaaSpreneur Program
The reseller program represents one of GoHighLevel’s main destinations.
Essential note: You’ll need Agency Mode access through the Reselling tab to utilize these features.
The Unlimited Plan at 2 hundred ninety-seven dollars regular monthly deals:
Full sub-account rebranding and customization
Unlimited customer sub-accounts at no extra cost
API gain access to for integrating outside tools
To resell these ready-to-deploy GHL sub-accounts at a markup, you’ll need both hundred ninety-seven dollar monthly Unlimited plan.
When you do this, you can also market other software program remedies to your customers at a markup.
GoHighLevel calls for charging a minimum of ninety-seven bucks regular monthly for each customer.
This means you’ll need at the very least 5 clients restoring regular monthly to recover cost. Any kind of additional customers past that contribute straight to your profits.
The tools you can market within your sub-accounts consist of core services like Google Ad Manager, WordPress, Discussion AI, and WhatsApp, plus dozens of Industry applications such as AWeber, Consistent Call, and Wrike.
To prosper with the GoHighLevel reseller program:
Add worth to your sub-accounts by including:
Custom-made frameworks
Ready-made snapshots
Pre-built integrations
Automated workflows
Without these enhancements, clients could pick GoHighLevel straight rather than paying your premium.
The SaaS Setting includes white-label choices for:
iPhone application
Android application
Desktop application
These applications enable managing all social media, SMS, and email from one location.
Conversely, you can “gray-label” a mobile app to link your GHL leads without them requiring to go back to your branded GHL pages.
In total, these are 3 various mobile applications you can pick from based upon your objectives.
Nonetheless, you need to recognize:
Resellers are in charge of customer assistance and conflicts; failing to deal with problems can lead to account termination.
Resellers must charge a minimum of ninety-seven dollars monthly per sub-account, restricting pricing versatility.
Marketing life time access for an one-time charge is forbidden without previous approval.
Pricing Framework and Assistance Plans
I value that HighLevel’s support is available straight from the dashboard through the Help and live chat switches.
As soon as you sign up for a test, you get free access to a welcome training course, onboarding video clip tutorials, and a contact number for support. And yes, they in fact respond to calls.
I did call their technical assistance team for assistance with developing funnels and sites, which I had searched extensively for. The reaction showed up within twenty-four hours, and the follow-ups were superb. The support representative certainly demonstrated deep knowledge of the platform, which is always important.
Pertaining to layaway plan, there’s a robust Starter plan available for ninety-seven bucks, which includes unlimited get in touches with, emails, products, funnels, and extra.
Still, you’ll likely wish to take into consideration upgrading to both hundred ninety-seven dollar month-to-month plan for extensive agency needs. With this plan, you can likewise re-sell the GHL system as a SaaS.
For assistance, expect a vibrant Facebook Team neighborhood, paid onboarding, and a done-for-you configuration choice also available for a fee.
There’s around-the-clock live conversation available directly from your GHL dashboard, in addition to useful documentation for self-service help.
Arrangement plans are offered for an extra expense, consisting of a 2 hundred ninety-seven dollar alternative for HIPAA conformity if that’s something you call for.
You might presume the unlimited plan consists of unlimited email functionality. Various customers have grumbled concerning unanticipated credit card costs for sending out emails from their web servers without clear transparency.
Conclusion: GoHighLevel Lead Scoring
GoHighLevel is a qualified all-in-one platform for agencies seeking to consolidate their marketing pile with solid CRM and automation features.
Nonetheless, remain familiar with its cumbersome user interface, potential email deliverability problems, and additional expenses for email quantity.
If you can tolerate the rough sides and mostly serve company clients, GHL supplies affordable value– but ensure you test email deliverability prior to fully committing.
Below’s one vital consideration:
If you’re committing to it, be prepared to spend added money on a different email marketing software application because of deliverability issues and pests.