GoHighLevel positions itself as a comprehensive marketing and sales collection constructed specifically for digital agencies. It bundles with each other CRM capacities, email campaigns, training course hosting, and automation process into one plan. The core promise? Replace your spread toolkit with a solitary platform that handles client involvement and business operations from start to finish GoHighLevel Kollab App
I have actually constantly gravitated toward linked platforms for electronic business.
That’s precisely why tools like ClickFunnels captured my interest years back.
However we’re currently in 2026, and the landscape has changed drastically.
After spending considerable time inside GoHighLevel, I believe you need to hear what I discovered firsthand.
We’ll also check out just how it measures up against competing platforms.
By doing this, you can make a purchasing decision you’ll feel confident about long-term.
The Elements of GoHighLevel That Thrilled Me
Consolidated Solution: GoHighLevel combines critical sales and marketing capacities, removing the need for multiple different subscriptions.
Text Messaging Capability: Bidirectional SMS interaction provides stronger involvement than conventional email approaches.
Effective CRM System: The get in touch with administration features competing what you ‘d discover in ActiveCampaign or ClickFunnels.
Innovative Automation: Superb workflow abilities for segmenting target markets, handling contacts, and building custom processes.
Competitive Pricing Structure: Regular monthly plans ranging from ninety-seven to 2 hundred ninety-seven dollars contend favorably with Kajabi and ClickFunnels options that generally start above one hundred fifty dollars month-to-month. Nevertheless, email costs can build up swiftly, which I’ll deal with shortly.
Integration Capacities: Suitable with Zapier, email platforms, and messaging solutions.
The Frustrating Aspects of GoHighLevel
Complicated Interface: The user interface really felt counterproductive, with configuration choices spread throughout the system and straightforward jobs like funnel modifying requiring unnecessarily complex actions.
Email Broadcast Costs Escalate: You’re charged one cent per email message, suggesting a listing of thirty thousand clients can press your regular monthly costs beyond 3 hundred bucks. Integrated with excess fees and third-party integration demands like Mailgun, actual month-to-month expenses climbed to someplace between four hundred seventy-five and six hundred twenty-five dollars.
Integrity Troubles: Multiple individuals have actually recorded serious automation breakdowns, consisting of emails being provided to incorrect receivers or sent several times to the same individual.
Email Distribution Obstacles: Their email framework depends on Mailgun, and numerous users transitioning from other email marketing systems to GoHighLevel experienced significant decreases in deliverability prices. This represents an important weak point that could at some point push you towards alternative solutions.
Generalist Strategy: While automation features are robust, competitors supply better deepness in training course development and neighborhood building features. That said, Kajabi bills one hundred forty-nine bucks or more monthly for hosting greater than 3 items.
My Bottom Line Assessment
GoHighLevel supplies a qualified unified system for marketing, sales, and client partnership management at a sensible base cost point.
Yet let’s obtain real about something vital.
Most customers watch it mainly as a CRM or funnel builder rather than an email-focused system.
Many individuals constantly report deliverability troubles with the email features, so element that in if email marketing represents a core element of your technique.
Those shock email sending charges have blindsided numerous individuals too.
The system truly excels for agencies thinking about reselling marketing solutions. With white-labeling capabilities, unlimited sub-accounts on premium tiers, and extensive client monitoring tools, it’s architected particularly for agency growth and scaling.
Recognizing GoHighLevel’s Core Function
GoHighLevel desires serve as an all-inclusive platform resolving most digital sales and marketing demands for your agency.
The system consists of email marketing abilities, program creation tools, workflow automation, CRM functionality, website building, landing page development, and added features.
Its mentioned goal is changing every other tool currently in your pile, and the business makes no apologies about that passion.
Consider this situation:
GoHighLevel asserts it can replacement for platforms like Mailchimp, Calendly, WordPress, Kajabi, ActiveCampaign, Zapier, and numerous other services.
What makes GHL unique compared to similar platforms like ClickFunnels and Kajabi is its positioning as a remedy for marketing agencies and software program resellers.
The pricing shows up practical initially look: ninety-seven bucks and 2 hundred ninety-seven dollars regular monthly.
However is that the full picture? Allow’s investigate even more.
Browsing the GoHighLevel Interface
The GoHighLevel control panel provides a clean and seemingly user-friendly layout that appears welcoming originally.
Nevertheless, the majority of customers encounter difficulties with the chaotic interface and not logical organization of features.
For instance:
The platform uses 3 unique settings panels for managing various setup facets– overall setups, private settings, and product settings GoHighLevel Kollab App
Bizarrely, the web links to these important setups are positioned on contrary sides of the display, creating unnecessary confusion and stress.
Despite having extra data inhabited, the control panel maintains a clean and well-structured look.
I appreciate the capability to develop multiple dashboards for arranging various records into separate sights.
This attribute shows especially important when keeping various point of views for the account proprietor versus sub-accounts representing your clients.
As I mentioned earlier, GoHighLevel has many rough edges in terms of interface and individual experience, and the underlying codebase shows up less than immaculate.
Building Funnels in GoHighLevel
To create a client’s website, develop landing pages, or produce a sales funnel within GoHighLevel, you should first establish a sub-account by entering their information.
After finishing this step, switch to the freshly created sub-account, browse to Websites, then pick Funnels. Don’t stress if this really feels complex– it took me several attempts before understanding the workflow.
HighLevel Funnels allows unlimited sales funnel production, unlike platforms such as Kajabi that enforce restrictions.
Furthermore, there are more than one thousand funnel templates offered to increase your first setup.
Based upon my experience, you will not need considerable knowledge to develop landing pages and sales funnels utilizing GoHighLevel.
You have the alternative to tailor templates on your own or request GoHighLevel to take care of modification for you.
I chose the self-customization path due to the fact that I wanted to develop thorough, custom funnels from the ground up making use of the drag-and-drop contractor. You just add the consecutive steps.
I specifically value these capabilities:
GHL’s Snapshots include enables instant funnel cloning throughout accounts, conserving significant configuration time.
Effective testing via quick step duplication and split testing performance.
Real-time alerts concerning lead actions keep you informed without consistent manual checking.
I particularly value the multi-channel integration incorporating voice, SMS, and Facebook straight within funnels.
Visual pipeline management with computerized regulations for progressing leads simplifies follow-up procedures.
To better streamline migrations, GHL provides a ClickFunnels import feature for smooth funnel transfers.
Web Page and Site Construction
GoHighLevel allows web page creation from scratch or template selection for modification utilizing the intuitive drag-and-drop home builder.
You’re additionally totally free to integrate ready-made web page areas as wanted. Additionally, make use of custom-made code to develop specific features.
The experience really feels as smooth as Elementor for WordPress. However, Elementor does use somewhat more, consisting of:
A more comprehensive choice of custom typefaces and typography choices
Sophisticated message animations
Considerable widget library
Advanced background capabilities like parallax scrolling and video clip histories
However, I think HighLevel will confirm adequate for most of your clients.
The pages incorporate directly with your GHL sales and marketing automation features, including CRM, appointment scheduling, and email capture, nurturing, and pipeline management.
Exceptionally convenient functionality.
I additionally value the capability to create “international areas” or page sections that instantly inhabit when creating new pages, saving time and making certain regular branding throughout. Another Elementor-like feature I value.
With Brand Boards discovered under Marketing, you can accomplish the very same for message aspects and other branding basics.
The data page displays whatever occurring on your sub-account’s website, including page check outs and sales conversions.
Email Marketing Capabilities
GoHighLevel’s email marketing nurtures substantial covert expenses. You’ll pay one cent per email beyond your plan’s allowance, which gathers swiftly with bigger client checklists. Many customers need third-party solutions like Mailgun for boosted deliverability, pressing actual costs substantially beyond the advertised registration cost.
Now regarding the features:
GoHighLevel enables email campaign and series creation with triggers and automated follow-up messages.
I value the capacity to add trackable links in both emails and SMS messages, enabling you to monitor recipient actions and cause computerized communications.
You can conserve, send out, or schedule emails for optimal distribution times.
This confirms useful for reaching your target market when they’re most likely to open messages.
Below’s where the circumstance weakens substantially.
GoHighLevel recommends Mailgun for bulk email sending, suggesting their LC service may have reduced shipment rates.
Testing GoHighLevel’s email deliverability prior to full dedication is advisable, as lots of individuals have actually reported roughly thirty percent reduced shipment rates contrasted to their previous email marketing systems.
Currently, I heard there are over four hundred customizable email templates offered on HighLevel. Regardless of comprehensive searches of the Template Collection, I could not locate them within a sub-account in Sub-Account Mode.
A good range of templates appears when changing to Agency Mode.
You can add your custom-created templates, although this needs both hundred ninety-seven dollar month-to-month reseller strategy.
Within a sub-account, I only found 6 basic templates and the option to develop and conserve email templates from the ground up for reuse in various other projects.
Here’s what one template, called “Strategic Preparation,” looks like inside the GHL email layout editor:
Not specifically outstanding, but not terrible either.
However, I do value that GHL incorporates workflow automation into email marketing, incorporating:
Invite and Thanks messages
Automated abandoned cart interactions
Follow-ups for lead nurturing, GoHighLevel Kollab App
Split screening for conversion optimization, to name a few features.
Furthermore, real-time analytics supply understandings into email campaign efficiency. This assists you take advantage of possibilities or address prospective issues as they emerge.
The HighLevel CRM System
GoHighLevel’s CRM device advises me of ClickFunnels in its thoroughness.
GoHighLevel includes a customer portal allowing job development monitoring and viewing past communications.
The workflow automation function assists enhance jobs like contact administration, division, and lead improvement via your pipeline.
This represents a significant benefit: GoHighLevel helps with engaging communications with leads through sms message, voicemail declines, and Facebook Carrier. This adaptability indicates getting in touch with different customer segments with their preferred communication channels.
Be aware, however– SMS charges use independently from the registration charge.
I additionally value the GoHighLevel Social Planner.
It allows you to produce, conserve, modify, routine, blog post, and assess social media sites web content throughout different channels.
It operates as a solid substitute for social media sites organizing devices like Barrier, SproutSocial, and Hootsuite– without added costs.
Yet that’s not everything; the CRM device also gives several handy features:
Set up appointments directly within the platform from the Calendars section.
Merge multi-channel interactions to sustain your clients’ favored communication techniques and relationship-building approaches.
Usage tags and smart lists to segment clients for even more targeted projects.
Add considerable client information per entry under the Chance tab, giving clearer understanding of your prospects, leads, and clients as they proceed with your visual pipeline.
Advanced lead scoring assists prioritize lead nurturing based upon their actions throughout your pipeline.
Now allow’s review the crucial services and products you can sell using GoHighLevel
Products You Can Market Through GoHighLevel
Comparable to Kajabi, ClickFunnels, and Systeme, GHL supports both little and thorough training courses, total with memberships, neighborhoods, and related sources.
GHL likewise allows physical product sales making use of shopping pages, like Systeme. Nevertheless, dropshipping is not offered.
GoHighLevel courses support various content styles, consisting of sound, video, and records.
This suggests fitting various discovering styles and appealing to a more comprehensive pupil base.
Plus, it enables importing courses from Kajabi, adding much more versatility to your program development efforts.
In my experience, committed on-line training course devices like Kajabi, LearnWorlds, and Thinkific provide extra innovative alternatives. These include training course trickling, social profiles, and progressed community structure and management tools. Nonetheless, GHL’s offerings will be sufficient for several designers.
GoHighLevel likewise provides program certifications and various settlement choices, including installment plans and free courses.
You can conveniently attach your courses to your neighborhood for fast access and to boost monetization potential.
What I particularly appreciate is how simple it is to incorporate training course products straight with your sales funnels and CRM for computerized nurturing, lead scoring, conversions, follow-ups, and extra.
This is among my favored elements of Kajabi also.
Reputation Management Features
Online scores hold critical significance, and GoHighLevel recognizes this fact.
The system instantly sends out testimonial requests using SMS, email, and QR code complying with purchases.
This attribute guarantees you don’t miss out on chances to construct trustworthiness and count on with your target market.
You can additionally check on-line testimonials about your solutions or organization, allowing proper actions.
For instance, you can redirect negative comments to an exclusive type prior to public publishing.
Alternatively, you can select that can leave remarks based upon their score.
This technique empowers you to involve directly with customers to solve issues without damaging your online reputation.
Plus, GoHighLevel streamlines matters by enabling you to examine customer comments throughout different platforms– like Yext, Google My Service, and Facebook– straight from your GHL account. Pretty convenient functionality.
Integration Options
The system sustains standard integration options across payment handling, social media and Zapier.
Additionally, the Application Market, featuring both paid and free application integrations, comes in Agency Mode for account owners along with for your clients in sub-account mode.
I found approximately three hundred fifty applications across different organization classifications, consisting of SMS and live conversation integrations, social networks, and marketing automation devices.
You can also integrate WhatsApp and Twilio for messaging, allow bidirectional syncing with various other CRMs, and handle appointments and organizing with Google Calendar.
And also, QuickBooks integration is available for economic monitoring, to name a few options.
The Reselling and SaaSpreneur Program
The reseller program represents one of GoHighLevel’s main attractions.
Important note: You’ll require Agency Mode accessibility through the Reselling tab to make use of these features.
The Unlimited Plan at two hundred ninety-seven bucks regular monthly offers:
Complete sub-account rebranding and personalization
Unlimited customer sub-accounts at no added price
API gain access to for integrating outside devices
To resell these ready-to-deploy GHL sub-accounts at a markup, you’ll need the two hundred ninety-seven buck regular monthly Unlimited plan.
When you do this, you can additionally market various other software program solutions to your clients at a markup.
GoHighLevel requires billing a minimum of ninety-seven dollars regular monthly for each and every client.
This suggests you’ll require at least 5 clients renewing month-to-month to break even. Any added clients past that add directly to your profits.
The devices you can re-sell within your sub-accounts include core services like Google Ad Manager, WordPress, Conversation AI, and WhatsApp, plus loads of Industry applications such as AWeber, Consistent Contact, and Wrike.
To succeed with the GoHighLevel reseller program:
Add worth to your sub-accounts by including:
Custom-made structures
Ready-made photos
Pre-built combinations
Automated operations
Without these additions, clients may select GoHighLevel straight as opposed to paying your premium.
The SaaS Setting consists of white-label alternatives for:
apple iphone application
Android application
Desktop application
These applications allow taking care of all social media, SMS, and email from one area.
Alternatively, you can “gray-label” a mobile app to attach your GHL leads without them requiring to go back to your branded GHL web pages.
In total, these are three various mobile applications you can choose from based on your goals.
Nonetheless, you require to comprehend:
Resellers are responsible for client support and conflicts; failure to deal with problems can result in account discontinuation.
Resellers should charge at the very least ninety-seven dollars monthly per sub-account, restricting pricing adaptability.
Offering life time access for an one-time fee is banned without prior approval.
Pricing Structure and Assistance Plans
I appreciate that HighLevel’s support is available directly from the control panel with the Help and live chat switches.
As soon as you sign up for a test, you acquire free access to a welcome program, onboarding video tutorials, and a phone number for support. And of course, they really address phone calls.
I did call their technical support team for support with developing funnels and websites, which I had browsed extensively for. The feedback got here within twenty-four hours, and the follow-ups were outstanding. The assistance rep absolutely demonstrated deep expertise of the platform, which is always useful.
Relating to payment plans, there’s a durable Starter plan readily available for ninety-seven dollars, that includes unlimited calls, emails, items, funnels, and more.
Still, you’ll likely intend to think about upgrading to the two hundred ninety-seven buck month-to-month plan for extensive agency demands. With this strategy, you can additionally re-sell the GHL platform as a SaaS.
For assistance, expect a dynamic Facebook Team area, paid onboarding, and a done-for-you setup alternative likewise readily available for a cost.
There’s around-the-clock online conversation offered directly from your GHL dashboard, in addition to valuable paperwork for self-service help.
Arrangement plans are offered for an extra price, consisting of a two hundred ninety-seven buck choice for HIPAA conformity if that’s something you call for.
You might presume the unlimited plan consists of unlimited email performance. Numerous customers have whined concerning unexpected charge card fees for sending emails from their web servers without clear openness.
Conclusion: GoHighLevel Kollab App
GoHighLevel is a capable all-in-one platform for agencies looking for to settle their marketing pile with solid CRM and automation features.
However, remain aware of its confusing user interface, potential email deliverability issues, and added expenses for email volume.
If you can tolerate the rough edges and mainly offer service customers, GHL offers practical value– however ensure you check email deliverability before fully devoting.
Below’s one vital consideration:
If you’re dedicating to it, be prepared to invest additional cash on a separate email marketing software as a result of deliverability issues and insects.