GoHighLevel positions itself as a comprehensive marketing and sales suite developed especially for electronic agencies. It packages together CRM capacities, email campaigns, program hosting, and automation operations into one plan. The core promise? Change your scattered toolkit with a single system that handles client interaction and company operations from start to finish GoHighLevel Knowledge Base
I’ve constantly gravitated toward combined systems for electronic business.
That’s exactly why tools like ClickFunnels captured my interest years back.
But we’re currently in 2026, and the landscape has actually changed considerably.
After investing substantial time inside GoHighLevel, I think you need to hear what I found firsthand.
We’ll likewise analyze just how it measures up versus contending platforms.
In this manner, you can make a purchasing decision you’ll feel great regarding long-term.
The Elements of GoHighLevel That Thrilled Me
Consolidated Service: GoHighLevel merges essential sales and marketing capacities, getting rid of the demand for multiple separate registrations.
Text Messaging Functionality: Bidirectional SMS communication uses stronger engagement than traditional email approaches.
Powerful CRM System: The contact monitoring features competing what you would certainly find in ActiveCampaign or ClickFunnels.
Advanced Automation: Excellent workflow abilities for segmenting target markets, taking care of contacts, and building custom-made procedures.
Affordable Pricing Structure: Regular monthly plans varying from ninety-seven to 2 hundred ninety-seven bucks compete favorably with Kajabi and ClickFunnels alternatives that normally begin over one hundred fifty dollars regular monthly. However, email expenses can accumulate rapidly, which I’ll resolve soon.
Integration Capacities: Compatible with Zapier, email systems, and messaging solutions.
The Unsatisfactory Elements of GoHighLevel
Complicated User interface: The user interface felt counterintuitive, with configuration choices spread throughout the system and uncomplicated tasks like funnel editing needing needlessly intricate actions.
Email Broadcast Expenditures Escalate: You’re billed one cent per email message, implying a listing of thirty thousand clients might push your monthly costs beyond 3 hundred bucks. Incorporated with excess costs and third-party integration demands like Mailgun, actual monthly expenses reached somewhere in between four hundred seventy-five and six hundred twenty-five bucks.
Reliability Problems: Numerous individuals have actually recorded severe automation malfunctions, consisting of emails being provided to inaccurate recipients or sent multiple times to the same person.
Email Shipment Challenges: Their email facilities relies on Mailgun, and various users transitioning from various other email marketing systems to GoHighLevel experienced substantial decreases in deliverability rates. This stands for an essential weakness that might ultimately push you towards alternative options.
Generalist Method: While automation features are durable, rivals offer better deepness in course development and area building features. That claimed, Kajabi charges one hundred forty-nine dollars or even more regular monthly for hosting greater than 3 items.
My Bottom Line Assessment
GoHighLevel gives a qualified unified platform for marketing, sales, and consumer relationship management at an affordable base rate factor.
Yet allow’s get genuine regarding something essential.
Most individuals watch it largely as a CRM or funnel builder as opposed to an email-focused platform.
Many customers consistently report deliverability troubles with the email features, so factor that in if email marketing represents a core component of your method.
Those shock email sending charges have actually blindsided lots of users too.
The system genuinely excels for agencies thinking about re-selling marketing solutions. With white-labeling capacities, unlimited sub-accounts on premium rates, and detailed customer management tools, it’s architected especially for agency growth and scaling.
Understanding GoHighLevel’s Core Purpose
GoHighLevel desires function as an all-encompassing platform dealing with most digital sales and marketing demands for your agency.
The platform consists of email marketing capabilities, course creation devices, workflow automation, CRM functionality, site structure, landing page production, and added features.
Its specified purpose is changing every other device currently in your stack, and the business makes no apologies regarding that ambition.
Consider this situation:
GoHighLevel claims it can alternative to systems like Mailchimp, Calendly, WordPress, Kajabi, ActiveCampaign, Zapier, and countless various other solutions.
What makes GHL unique contrasted to comparable platforms like ClickFunnels and Kajabi is its positioning as an option for marketing agencies and software application resellers.
The pricing appears affordable in the beginning look: ninety-seven bucks and two hundred ninety-seven dollars regular monthly.
But is that the complete image? Let’s investigate additionally.
Browsing the GoHighLevel User Interface
The GoHighLevel dashboard presents a tidy and relatively user-friendly layout that shows up welcoming originally.
Nonetheless, most of customers encounter difficulties with the chaotic interface and illogical organization of features.
For instance:
The system utilizes 3 distinctive settings panels for handling various setup elements– general setups, specific settings, and item setups GoHighLevel Knowledge Base
Bizarrely, the links to these crucial settings are positioned on opposite sides of the screen, producing unneeded confusion and disappointment.
Despite extra data populated, the control panel preserves a tidy and well-structured appearance.
I value the ability to produce multiple control panels for organizing different reports right into different sights.
This function verifies specifically beneficial when preserving various viewpoints for the account proprietor versus sub-accounts representing your customers.
As I mentioned previously, GoHighLevel has numerous harsh edges in regards to user interface and user experience, and the underlying codebase shows up less than pristine.
Structure Funnels in GoHighLevel
To construct a client’s site, develop landing pages, or create a sales funnel within GoHighLevel, you have to first develop a sub-account by entering their information.
After finishing this action, switch to the newly developed sub-account, navigate to Sites, then select Funnels. Do not fret if this feels complicated– it took me numerous efforts before comprehending the workflow.
HighLevel Funnels allows unlimited sales funnel creation, unlike systems such as Kajabi that enforce constraints.
Furthermore, there are more than one thousand funnel templates readily available to increase your initial arrangement.
Based upon my experience, you will not require considerable competence to develop landing pages and sales funnels making use of GoHighLevel.
You have the alternative to customize templates yourself or request GoHighLevel to take care of personalization for you.
I picked the self-customization route because I wanted to create detailed, custom funnels from the ground up using the drag-and-drop home builder. You just add the consecutive actions.
I specifically value these capacities:
GHL’s Pictures include makes it possible for instantaneous funnel cloning across accounts, saving substantial arrangement time.
Efficient screening via rapid action duplication and split testing capability.
Real-time notifications about lead actions maintain you notified without consistent hands-on monitoring.
I specifically value the multi-channel integration including voice, SMS, and Facebook straight within funnels.
Visual pipeline management with automated guidelines for advancing leads enhances follow-up processes.
To further streamline migrations, GHL offers a ClickFunnels import function for seamless funnel transfers.
Page and Site Construction
GoHighLevel makes it possible for page creation from square one or template option for customization using the instinctive drag-and-drop builder.
You’re additionally cost-free to include ready-made page areas as preferred. Conversely, utilize custom-made code to create specialized functions.
The experience really feels as smooth as Elementor for WordPress. However, Elementor does supply somewhat extra, consisting of:
A wider selection of customized typefaces and typography alternatives
Sophisticated message computer animations
Extensive widget library
Advanced history capacities like parallax scrolling and video backgrounds
Nevertheless, I think HighLevel will certainly confirm enough for the majority of your customers.
The web pages integrate straight with your GHL sales and marketing automation features, including CRM, appointment scheduling, and email capture, nurturing, and pipeline management.
Extremely practical capability.
I also value the capability to create “worldwide areas” or page sections that instantly inhabit when creating brand-new web pages, saving time and ensuring consistent branding throughout. Another Elementor-like function I value.
With Brand Boards located under Marketing, you can accomplish the very same for message components and various other branding basics.
The data web page shows everything taking place on your sub-account’s internet site, consisting of web page gos to and sales conversions.
Email Marketing Capabilities
GoHighLevel’s email marketing nurtures substantial covert costs. You’ll pay one cent per email beyond your plan’s allocation, which accumulates rapidly with bigger customer checklists. Several individuals need third-party solutions like Mailgun for improved deliverability, pushing actual expenses significantly past the advertised subscription price.
Now regarding the features:
GoHighLevel permits email campaign and sequence development with triggers and automated follow-up messages.
I value the ability to add trackable web links in both emails and SMS messages, enabling you to monitor recipient activities and activate automated interactions.
You can save, send out, or schedule emails for optimal shipment times.
This confirms important for reaching your audience when they’re most likely to open messages.
Below’s where the circumstance deteriorates considerably.
GoHighLevel advises Mailgun for bulk email sending out, suggesting their LC service might have lower distribution prices.
Examining GoHighLevel’s email deliverability before full commitment is recommended, as many users have actually reported around thirty percent reduced shipment rates compared to their previous email marketing platforms.
Currently, I listened to there are over four hundred customizable email templates available on HighLevel. Despite comprehensive searches of the Template Library, I could not situate them within a sub-account in Sub-Account Mode.
A decent selection of templates shows up when switching to Agency Mode.
You can add your custom-created templates, although this needs both hundred ninety-seven dollar month-to-month reseller plan.
Within a sub-account, I only found 6 fundamental templates and the alternative to develop and conserve email templates from the ground up for reuse in other campaigns.
Below’s what one template, called “Strategic Preparation,” looks like inside the GHL email design editor:
Not especially impressive, but not terrible either.
Nonetheless, I do appreciate that GHL incorporates workflow automation right into email marketing, incorporating:
Welcome and Thank You messages
Automated abandoned cart communications
Follow-ups for lead nurturing, GoHighLevel Knowledge Base
Split testing for conversion optimization, among other features.
Additionally, real-time analytics supply insights right into email campaign performance. This assists you profit from possibilities or address potential problems as they arise.
The HighLevel CRM System
GoHighLevel’s CRM tool reminds me of ClickFunnels in its thoroughness.
GoHighLevel includes a client portal enabling job progress monitoring and seeing previous communications.
The workflow automation attribute aids streamline jobs like contact management, division, and lead development with your pipeline.
This stands for a significant benefit: GoHighLevel promotes engaging communications with leads with text, voicemail declines, and Facebook Messenger. This adaptability implies connecting with different customer segments with their favored communication channels.
Understand, however– SMS charges use individually from the registration fee.
I additionally value the GoHighLevel Social Planner.
It enables you to produce, conserve, edit, timetable, post, and examine social media web content throughout various networks.
It works as a strong substitute for social media sites scheduling devices like Buffer, SproutSocial, and Hootsuite– without extra expenses.
However that’s not whatever; the CRM tool also offers a number of helpful features:
Arrange consultations directly within the system from the Calendars area.
Merge multi-channel interactions to support your clients’ preferred interaction methods and relationship-building strategies.
Usage tags and smart lists to sector customers for more targeted projects.
Add considerable consumer information to every entry under the Possibility tab, offering clearer understanding of your leads, leads, and clients as they advance through your aesthetic pipeline.
Advanced lead scoring helps prioritize lead nurturing based on their actions throughout your pipeline.
Now allow’s discuss the key products and services you can market utilizing GoHighLevel
Products You Can Sell With GoHighLevel
Similar to Kajabi, ClickFunnels, and Systeme, GHL sustains both tiny and extensive programs, full with memberships, neighborhoods, and associated sources.
GHL likewise allows physical product sales making use of shopping pages, like Systeme. Nonetheless, dropshipping is not available.
GoHighLevel programs support various material styles, consisting of audio, video, and records.
This means suiting various learning designs and interesting a broader pupil base.
Plus, it permits importing training courses from Kajabi, including much more versatility to your course development initiatives.
In my experience, committed online program devices like Kajabi, LearnWorlds, and Thinkific provide much more innovative alternatives. These include course trickling, social profiles, and progressed area building and management devices. However, GHL’s offerings will certainly be sufficient for several creators.
GoHighLevel likewise supplies course certificates and numerous repayment options, consisting of time payment plan and free courses.
You can easily connect your programs to your area for quick accessibility and to enhance monetization capacity.
What I especially value is just how uncomplicated it is to incorporate course products straight with your sales funnels and CRM for computerized nurturing, lead racking up, conversions, follow-ups, and much more.
This is one of my favorite facets of Kajabi as well.
Reputation Management Features
On-line scores hold important importance, and GoHighLevel identifies this reality.
The system immediately sends out testimonial requests through text, email, and QR code following transactions.
This feature ensures you don’t miss opportunities to develop credibility and count on with your target market.
You can additionally check online testimonials about your services or company, allowing suitable feedbacks.
For example, you can reroute negative feedback to a private kind prior to public publishing.
Conversely, you can choose who can leave comments based upon their score.
This strategy encourages you to involve directly with customers to resolve issues without harming your reputation.
And also, GoHighLevel simplifies issues by permitting you to examine client responses across numerous systems– like Yext, Google My Company, and Facebook– directly from your GHL account. Pretty convenient performance.
Integration Options
The platform supports standard integration choices throughout repayment handling, social networks and Zapier.
In addition, the App Industry, including both paid and complimentary application combinations, is accessible in Agency Mode for account proprietors in addition to for your customers in sub-account mode.
I found about 3 hundred fifty applications throughout different organization categories, consisting of SMS and live conversation combinations, social media, and marketing automation tools.
You can likewise integrate WhatsApp and Twilio for messaging, enable bidirectional syncing with various other CRMs, and manage visits and scheduling with Google Calendar.
And also, QuickBooks integration is available for economic administration, among other alternatives.
The Reselling and SaaSpreneur Program
The reseller program stands for one of GoHighLevel’s primary destinations.
Vital note: You’ll need Agency Mode accessibility via the Reselling tab to use these features.
The Unlimited Plan at two hundred ninety-seven bucks month-to-month deals:
Total sub-account rebranding and customization
Unlimited client sub-accounts at no added price
API access for integrating exterior devices
To re-sell these ready-to-deploy GHL sub-accounts at a markup, you’ll need both hundred ninety-seven dollar regular monthly Unlimited plan.
When you do this, you can additionally market other software program options to your customers at a markup.
GoHighLevel calls for charging a minimum of ninety-seven dollars monthly for every client.
This implies you’ll require at least five clients renewing monthly to recover cost. Any added customers beyond that add straight to your income.
The tools you can market within your sub-accounts consist of core services like Google Ad Manager, WordPress, Discussion AI, and WhatsApp, plus lots of Industry apps such as AWeber, Continuous Get In Touch With, and Wrike.
To be successful with the GoHighLevel reseller program:
Add value to your sub-accounts by including:
Custom frameworks
Prefabricated snapshots
Pre-built assimilations
Automated process
Without these additions, clients could select GoHighLevel straight rather than paying your premium.
The SaaS Mode consists of white-label alternatives for:
iPhone application
Android application
Desktop computer application
These applications allow taking care of all social networks, SMS, and email from one location.
Additionally, you can “gray-label” a mobile app to connect your GHL leads without them needing to return to your top quality GHL web pages.
In total amount, these are three various mobile applications you can select from based upon your goals.
Nevertheless, you need to comprehend:
Resellers are in charge of client assistance and disputes; failure to deal with problems can result in account discontinuation.
Resellers must bill at least ninety-seven bucks regular monthly per sub-account, limiting pricing adaptability.
Offering life time gain access to for a single cost is forbidden without prior approval.
Pricing Framework and Assistance Plans
I appreciate that HighLevel’s assistance is readily available straight from the control panel through the Aid and live conversation switches.
Once you register for a trial, you obtain free access to a welcome program, onboarding video tutorials, and a telephone number for support. And indeed, they actually answer phone calls.
I did call their technological support group for help with producing funnels and internet sites, which I had looked extensively for. The response showed up within twenty-four hours, and the follow-ups were outstanding. The support representative absolutely demonstrated deep expertise of the platform, which is always valuable.
Regarding layaway plan, there’s a durable Starter plan offered for ninety-seven bucks, which includes unlimited calls, emails, products, funnels, and extra.
Still, you’ll likely intend to take into consideration updating to the two hundred ninety-seven dollar regular monthly plan for thorough agency demands. With this strategy, you can additionally re-sell the GHL platform as a SaaS.
For support, anticipate a vibrant Facebook Team area, paid onboarding, and a done-for-you setup alternative also readily available for a cost.
There’s around-the-clock live conversation available straight from your GHL control panel, together with useful documents for self-service support.
Configuration plans are offered for an added cost, including a 2 hundred ninety-seven dollar option for HIPAA compliance if that’s something you require.
You may think the unlimited plan includes unlimited email functionality. Various individuals have grumbled regarding unexpected credit card fees for sending emails from their web servers without clear transparency.
Final thought: GoHighLevel Knowledge Base
GoHighLevel is a capable all-in-one platform for agencies seeking to consolidate their marketing stack with solid CRM and automation features.
Nonetheless, stay familiar with its cumbersome user interface, possible email deliverability issues, and added prices for email quantity.
If you can tolerate the harsh edges and mainly serve business clients, GHL provides affordable value– yet guarantee you evaluate email deliverability prior to totally dedicating.
Here’s one important factor to consider:
If you’re dedicating to it, be prepared to invest additional money on a different email marketing software program as a result of deliverability problems and insects.