GoHighLevel positions itself as a comprehensive marketing and sales suite built especially for electronic agencies. It packages with each other CRM capabilities, email campaigns, training course hosting, and automation process into one bundle. The core pledge? Replace your spread toolkit with a solitary system that takes care of customer engagement and service procedures from start to finish GoHighLevel Kelsi Navalta
I’ve always inclined unified systems for digital commerce.
That’s precisely why devices like ClickFunnels caught my focus years earlier.
Yet we’re now in 2026, and the landscape has actually shifted considerably.
After investing significant time inside GoHighLevel, I believe you need to hear what I uncovered firsthand.
We’ll additionally analyze just how it measures up against competing platforms.
This way, you can make a purchasing choice you’ll feel great concerning long-term.
The Facets of GoHighLevel That Impressed Me
Consolidated Option: GoHighLevel merges critical sales and marketing abilities, getting rid of the need for numerous separate subscriptions.
Text Messaging Capability: Bidirectional SMS communication offers stronger engagement than traditional email techniques.
Effective CRM System: The get in touch with administration features competing what you would certainly discover in ActiveCampaign or ClickFunnels.
Innovative Automation: Exceptional workflow capacities for segmenting audiences, handling get in touches with, and building custom procedures.
Affordable Pricing Structure: Regular monthly plans varying from ninety-seven to 2 hundred ninety-seven bucks contend favorably with Kajabi and ClickFunnels choices that generally start above one hundred fifty dollars regular monthly. However, email expenditures can collect promptly, which I’ll attend to quickly.
Integration Abilities: Compatible with Zapier, email platforms, and messaging solutions.
The Frustrating Elements of GoHighLevel
Confusing User interface: The user interface really felt counterintuitive, with arrangement choices spread throughout the platform and simple jobs like funnel modifying needing needlessly complex actions.
Email Program Costs Intensify: You’re charged one cent per email message, suggesting a list of thirty thousand clients could push your monthly costs beyond 3 hundred dollars. Integrated with excess charges and third-party integration requirements like Mailgun, actual regular monthly expenses climbed to someplace between four hundred seventy-five and 6 hundred twenty-five bucks.
Integrity Issues: Numerous customers have actually documented severe automation malfunctions, including emails being supplied to inaccurate recipients or sent multiple times to the same person.
Email Delivery Obstacles: Their email infrastructure relies on Mailgun, and numerous individuals transitioning from various other email marketing systems to GoHighLevel experienced significant declines in deliverability prices. This represents a crucial weak point that could at some point push you toward alternative services.
Generalist Technique: While automation features are robust, rivals give better deepness in program development and area structure features. That said, Kajabi charges one hundred forty-nine dollars or even more regular monthly for hosting more than three items.
My Bottom Line Assessment
GoHighLevel offers a capable unified platform for marketing, sales, and customer partnership monitoring at an affordable base price factor.
However allow’s get genuine about something important.
Many users watch it largely as a CRM or funnel builder instead of an email-focused platform.
Many users continually report deliverability troubles with the email features, so factor that in if email marketing stands for a core part of your strategy.
Those shock email sending fees have actually blindsided lots of users as well.
The system genuinely stands out for agencies interested in marketing marketing solutions. With white-labeling capacities, unlimited sub-accounts on costs rates, and thorough customer monitoring devices, it’s architected particularly for agency growth and scaling.
Comprehending GoHighLevel’s Core Objective
GoHighLevel desires function as an all-encompassing platform attending to most digital sales and marketing requirements for your agency.
The platform includes email marketing abilities, program creation devices, workflow automation, CRM performance, internet site building, landing page creation, and extra features.
Its stated objective is changing every other tool currently in your stack, and the company makes no apologies regarding that passion.
Consider this circumstance:
GoHighLevel claims it can replacement for systems like Mailchimp, Calendly, WordPress, Kajabi, ActiveCampaign, Zapier, and various other services.
What makes GHL distinct contrasted to comparable systems like ClickFunnels and Kajabi is its positioning as an option for marketing agencies and software resellers.
The pricing appears affordable initially glance: ninety-seven dollars and two hundred ninety-seven bucks regular monthly.
However is that the full image? Allow’s explore even more.
Browsing the GoHighLevel Interface
The GoHighLevel dashboard presents a clean and relatively intuitive design that shows up inviting at first.
However, most of individuals encounter difficulties with the cluttered interface and senseless company of features.
As an example:
The system uses 3 unique settings panels for taking care of different arrangement aspects– total settings, specific setups, and product setups GoHighLevel Kelsi Navalta
Bizarrely, the links to these vital settings are placed on opposite sides of the display, creating unneeded confusion and frustration.
Despite added data populated, the control panel keeps a tidy and well-structured appearance.
I value the capability to produce numerous control panels for organizing various reports into different sights.
This function proves particularly important when preserving various perspectives for the account proprietor versus sub-accounts representing your customers.
As I stated previously, GoHighLevel contains many harsh edges in terms of user interface and user experience, and the underlying codebase shows up less than beautiful.
Structure Funnels in GoHighLevel
To create a client’s internet site, create landing pages, or create a sales funnel within GoHighLevel, you need to first establish a sub-account by entering their info.
After finishing this action, button to the recently produced sub-account, browse to Sites, then select Funnels. Don’t worry if this really feels complex– it took me numerous efforts prior to recognizing the workflow.
HighLevel Funnels enables unlimited sales funnel production, unlike platforms such as Kajabi that enforce restrictions.
In addition, there are more than one thousand funnel templates readily available to increase your initial configuration.
Based on my experience, you will not require extensive knowledge to build landing pages and sales funnels using GoHighLevel.
You have the option to tailor templates yourself or demand GoHighLevel to handle modification for you.
I picked the self-customization path due to the fact that I intended to produce thorough, custom funnels from the ground up utilizing the drag-and-drop builder. You just add the sequential steps.
I particularly worth these capabilities:
GHL’s Photos feature allows immediate funnel cloning throughout accounts, saving significant configuration time.
Efficient screening via fast action duplication and split screening functionality.
Real-time alerts about lead activities keep you educated without constant hands-on monitoring.
I specifically value the multi-channel integration integrating voice, SMS, and Facebook straight within funnels.
Aesthetic pipeline management with automatic policies for advancing leads improves follow-up procedures.
To further simplify movements, GHL supplies a ClickFunnels import attribute for seamless funnel transfers.
Page and Web Site Construction
GoHighLevel makes it possible for web page production from square one or template selection for customization utilizing the intuitive drag-and-drop home builder.
You’re also cost-free to include ready-made web page sections as wanted. Conversely, make use of custom-made code to produce specialized features.
The experience really feels as smooth as Elementor for WordPress. Nevertheless, Elementor does supply a little much more, consisting of:
A wider option of customized typefaces and typography alternatives
Advanced text animations
Substantial widget collection
Advanced background capabilities like parallax scrolling and video backgrounds
Nevertheless, I believe HighLevel will certainly show adequate for most of your customers.
The web pages incorporate straight with your GHL sales and marketing automation features, including CRM, appointment scheduling, and email capture, nurturing, and pipeline management.
Exceptionally hassle-free performance.
I additionally value the ability to develop “global sections” or page areas that automatically populate when developing brand-new pages, saving time and guaranteeing consistent branding throughout. An additional Elementor-like feature I value.
With Brand name Boards located under Marketing, you can complete the same for text aspects and various other branding essentials.
The data web page displays whatever happening on your sub-account’s internet site, consisting of web page gos to and sales conversions.
Email Marketing Capabilities
GoHighLevel’s email marketing nurtures substantial covert costs. You’ll pay one cent per email past your plan’s allotment, which gathers quickly with bigger customer checklists. Several users need third-party solutions like Mailgun for boosted deliverability, pressing real expenses considerably beyond the marketed subscription cost.
Currently pertaining to the features:
GoHighLevel allows email campaign and sequence production with triggers and automated follow-up messages.
I appreciate the ability to include trackable links in both emails and SMS messages, allowing you to keep an eye on recipient activities and set off automatic interactions.
You can conserve, send, or routine emails for ideal shipment times.
This verifies valuable for reaching your target market when they’re more than likely to open messages.
Right here’s where the situation deteriorates dramatically.
GoHighLevel recommends Mailgun for bulk email sending out, recommending their LC service might have reduced delivery rates.
Testing GoHighLevel’s email deliverability before complete dedication is advisable, as numerous individuals have reported approximately thirty percent lower distribution prices contrasted to their previous email marketing platforms.
Now, I heard there more than four hundred adjustable email templates available on HighLevel. Regardless of comprehensive searches of the Template Collection, I could not situate them within a sub-account in Sub-Account Mode.
A good range of templates shows up when switching over to Agency Mode.
You can include your custom-created templates, although this requires both hundred ninety-seven dollar regular monthly reseller strategy.
Within a sub-account, I only discovered 6 fundamental templates and the alternative to create and conserve email templates from scratch for reuse in various other projects.
Below’s what one template, called “Strategic Preparation,” resembles inside the GHL email style editor:
Not specifically excellent, but not terrible either.
However, I do appreciate that GHL incorporates workflow automation into email marketing, encompassing:
Invite and Thank You messages
Automated abandoned cart interactions
Follow-ups for lead nurturing, GoHighLevel Kelsi Navalta
Split screening for conversion optimization, to name a few features.
Additionally, real-time analytics deliver understandings into email campaign efficiency. This helps you take advantage of possibilities or address possible issues as they emerge.
The HighLevel CRM System
GoHighLevel’s CRM tool reminds me of ClickFunnels in its thoroughness.
GoHighLevel includes a client portal permitting project development monitoring and viewing previous interactions.
The workflow automation attribute aids streamline tasks like call administration, division, and lead innovation with your pipeline.
This represents a substantial advantage: GoHighLevel facilitates appealing interactions with leads with sms message, voicemail drops, and Facebook Messenger. This adaptability suggests connecting with various client sectors via their favored communication channels.
Realize, however– SMS costs apply independently from the subscription fee.
I also value the GoHighLevel Social Planner.
It allows you to create, save, modify, schedule, message, and assess social media material throughout different networks.
It operates as a strong substitute for social networks scheduling devices like Barrier, SproutSocial, and Hootsuite– without added expenses.
However that’s not whatever; the CRM tool likewise gives a number of useful features:
Schedule consultations directly within the system from the Calendars section.
Combine multi-channel interactions to support your clients’ favored interaction techniques and relationship-building approaches.
Use tags and wise lists to segment customers for even more targeted campaigns.
Add comprehensive client data to every entry under the Chance tab, providing more clear understanding of your potential customers, leads, and consumers as they advance through your aesthetic pipeline.
Advanced lead racking up aids prioritize lead nurturing based upon their actions throughout your pipeline.
Now allow’s review the crucial products and services you can market using GoHighLevel
Products You Can Sell Through GoHighLevel
Comparable to Kajabi, ClickFunnels, and Systeme, GHL supports both tiny and extensive courses, complete with memberships, communities, and related sources.
GHL likewise allows physical item sales utilizing ecommerce pages, like Systeme. Nevertheless, dropshipping is not available.
GoHighLevel courses support numerous web content styles, including sound, video clip, and documents.
This indicates accommodating various understanding styles and appealing to a wider trainee base.
Plus, it enables importing courses from Kajabi, adding much more adaptability to your program production efforts.
In my experience, committed online training course tools like Kajabi, LearnWorlds, and Thinkific offer extra advanced options. These consist of program leaking, social accounts, and progressed area building and administration tools. However, GHL’s offerings will certainly be enough for several designers.
GoHighLevel likewise supplies course certificates and various settlement choices, including time payment plan and free courses.
You can conveniently link your courses to your community for quick access and to boost money making potential.
What I specifically value is how uncomplicated it is to incorporate training course items directly with your sales funnels and CRM for automatic nurturing, lead racking up, conversions, follow-ups, and extra.
This is just one of my preferred elements of Kajabi also.
Reputation Management Features
On-line ratings hold crucial value, and GoHighLevel recognizes this reality.
The system automatically sends evaluation demands via SMS, email, and QR code adhering to transactions.
This feature ensures you do not miss out on chances to develop integrity and depend on with your target market.
You can also keep track of on-line testimonials regarding your solutions or business, allowing suitable reactions.
For instance, you can redirect negative responses to a private kind before public posting.
Conversely, you can pick that can leave comments based on their rating.
This approach encourages you to involve straight with customers to resolve problems without damaging your credibility.
And also, GoHighLevel streamlines matters by allowing you to review client comments throughout various platforms– like Yext, Google My Company, and Facebook– directly from your GHL account. Pretty hassle-free functionality.
Integration Options
The platform sustains common integration alternatives across repayment processing, social media sites and Zapier.
Furthermore, the App Marketplace, featuring both paid and complimentary app combinations, comes in Agency Mode for account owners in addition to for your clients in sub-account mode.
I located roughly 3 hundred fifty apps throughout different service categories, including SMS and live conversation integrations, social networks, and marketing automation devices.
You can likewise integrate WhatsApp and Twilio for messaging, make it possible for bidirectional syncing with other CRMs, and take care of appointments and scheduling with Google Schedule.
And also, QuickBooks integration is readily available for financial management, among other alternatives.
The Reselling and SaaSpreneur Program
The reseller program stands for among GoHighLevel’s main attractions.
Crucial note: You’ll require Agency Mode gain access to with the Reselling tab to utilize these features.
The Unlimited Plan at 2 hundred ninety-seven bucks month-to-month deals:
Complete sub-account rebranding and modification
Unlimited customer sub-accounts at no added price
API accessibility for incorporating external tools
To re-sell these ready-to-deploy GHL sub-accounts at a markup, you’ll need both hundred ninety-seven dollar regular monthly Unlimited plan.
When you do this, you can also market other software solutions to your customers at a markup.
GoHighLevel needs billing a minimum of ninety-seven bucks regular monthly for each and every client.
This indicates you’ll need a minimum of 5 customers restoring monthly to recover cost. Any additional customers beyond that add directly to your income.
The tools you can re-sell within your sub-accounts consist of core solutions like Google Ad Manager, WordPress, Discussion AI, and WhatsApp, plus loads of Industry apps such as AWeber, Constant Contact, and Wrike.
To be successful with the GoHighLevel reseller program:
Add value to your sub-accounts by consisting of:
Personalized frameworks
Ready-made pictures
Pre-built integrations
Automated workflows
Without these additions, clients might pick GoHighLevel straight rather than paying your costs.
The SaaS Setting consists of white-label options for:
apple iphone application
Android application
Desktop application
These apps allow taking care of all social networks, SMS, and email from one location.
Conversely, you can “gray-label” a mobile app to connect your GHL leads without them needing to return to your well-known GHL web pages.
In total, these are 3 various mobile applications you can pick from based on your goals.
However, you require to recognize:
Resellers are accountable for consumer support and disputes; failing to deal with concerns can lead to account discontinuation.
Resellers should bill at the very least ninety-seven dollars monthly per sub-account, limiting pricing adaptability.
Offering lifetime gain access to for an one-time fee is forbidden without prior approval.
Pricing Framework and Assistance Plans
I value that HighLevel’s assistance is readily available directly from the control panel via the Help and live chat buttons.
As soon as you sign up for a trial, you acquire open door to a welcome course, onboarding video clip tutorials, and a phone number for assistance. And indeed, they really answer calls.
I did call their technological support group for aid with producing funnels and internet sites, which I had actually browsed extensively for. The response got here within twenty-four hours, and the follow-ups were outstanding. The assistance rep absolutely demonstrated deep knowledge of the system, which is constantly beneficial.
Pertaining to layaway plan, there’s a durable Starter plan offered for ninety-seven dollars, which includes unlimited get in touches with, emails, products, funnels, and a lot more.
Still, you’ll likely intend to think about upgrading to the two hundred ninety-seven buck regular monthly plan for extensive agency requirements. With this plan, you can additionally resell the GHL platform as a SaaS.
For assistance, expect a vibrant Facebook Team community, paid onboarding, and a done-for-you configuration option additionally readily available for a cost.
There’s ongoing real-time conversation available straight from your GHL dashboard, together with handy documents for self-service assistance.
Configuration plans are available for an additional price, including a two hundred ninety-seven buck alternative for HIPAA conformity if that’s something you need.
You might assume the unlimited plan includes unlimited email performance. Various customers have actually whined about unforeseen charge card costs for sending out emails from their servers without clear openness.
Verdict: GoHighLevel Kelsi Navalta
GoHighLevel is a qualified all-in-one platform for agencies looking for to consolidate their marketing pile with solid CRM and automation features.
Nonetheless, stay familiar with its cumbersome interface, prospective email deliverability problems, and extra prices for email quantity.
If you can endure the rough sides and mostly serve organization customers, GHL provides reasonable value– however guarantee you check email deliverability before fully committing.
Here’s one vital consideration:
If you’re committing to it, be prepared to spend extra money on a separate email marketing software because of deliverability problems and bugs.