GoHighLevel placements itself as an extensive marketing and sales collection constructed especially for digital agencies. It bundles with each other CRM capacities, email campaigns, training course hosting, and automation process into one plan. The core pledge? Replace your scattered toolkit with a single platform that takes care of client interaction and service operations from start to finish GoHighLevel Karan Agarwal
I have actually constantly inclined combined systems for electronic commerce.
That’s specifically why devices like ClickFunnels caught my interest years ago.
However we’re now in 2026, and the landscape has shifted dramatically.
After spending substantial time inside GoHighLevel, I assume you need to hear what I uncovered firsthand.
We’ll likewise examine just how it measures up versus competing platforms.
In this manner, you can purchase decision you’ll feel confident regarding lasting.
The Aspects of GoHighLevel That Impressed Me
Consolidated Option: GoHighLevel combines vital sales and marketing capabilities, removing the requirement for several different memberships.
Text Messaging Functionality: Bidirectional SMS interaction offers stronger interaction than traditional email approaches.
Effective CRM System: The get in touch with management features competing what you would certainly locate in ActiveCampaign or ClickFunnels.
Advanced Automation: Excellent workflow capacities for segmenting audiences, taking care of get in touches with, and structure custom-made procedures.
Competitive Pricing Framework: Regular monthly plans ranging from ninety-seven to 2 hundred ninety-seven dollars complete positively with Kajabi and ClickFunnels alternatives that commonly start over one hundred fifty bucks month-to-month. However, email expenses can accumulate swiftly, which I’ll address quickly.
Integration Abilities: Suitable with Zapier, email systems, and messaging services.
The Unsatisfactory Aspects of GoHighLevel
Complex User interface: The interface really felt counterproductive, with configuration alternatives scattered throughout the system and simple tasks like funnel modifying calling for unnecessarily complicated actions.
Email Broadcast Expenditures Rise: You’re charged one cent per email message, meaning a checklist of thirty thousand clients can press your monthly expense beyond three hundred dollars. Combined with overage fees and third-party integration requirements like Mailgun, actual month-to-month prices climbed to somewhere between four hundred seventy-five and 6 hundred twenty-five dollars.
Dependability Troubles: Numerous individuals have documented significant automation malfunctions, including emails being supplied to incorrect receivers or sent several times to the very same individual.
Email Distribution Difficulties: Their email infrastructure relies on Mailgun, and various customers transitioning from various other email marketing systems to GoHighLevel experienced considerable declines in deliverability prices. This stands for a crucial weakness that might at some point push you towards alternative services.
Generalist Strategy: While automation features are durable, competitors provide greater deepness in course production and neighborhood structure features. That stated, Kajabi bills one hundred forty-nine bucks or more regular monthly for hosting more than three products.
My Profits Evaluation
GoHighLevel supplies a capable unified platform for marketing, sales, and customer connection monitoring at a sensible base price point.
However allow’s get genuine concerning something vital.
The majority of customers view it mostly as a CRM or funnel builder as opposed to an email-focused platform.
Numerous users continually report deliverability problems with the email features, so element that in if email marketing represents a core element of your approach.
Those shock email sending out charges have actually blindsided lots of users also.
The system genuinely excels for agencies interested in reselling marketing solutions. With white-labeling capabilities, unlimited sub-accounts on premium rates, and detailed client administration tools, it’s architected particularly for agency development and scaling.
Understanding GoHighLevel’s Core Purpose
GoHighLevel aspires to work as an all-inclusive platform attending to most digital sales and marketing needs for your agency.
The system includes email marketing capabilities, course development devices, workflow automation, CRM capability, internet site structure, landing page development, and extra features.
Its stated goal is changing every other tool currently in your pile, and the business makes no apologies regarding that aspiration.
Consider this scenario:
GoHighLevel declares it can alternative to platforms like Mailchimp, Calendly, WordPress, Kajabi, ActiveCampaign, Zapier, and numerous other services.
What makes GHL unique contrasted to similar systems like ClickFunnels and Kajabi is its positioning as a service for marketing agencies and software program resellers.
The pricing shows up affordable initially glimpse: ninety-seven dollars and 2 hundred ninety-seven bucks month-to-month.
However is that the full image? Allow’s investigate better.
Browsing the GoHighLevel User Interface
The GoHighLevel control panel provides a clean and relatively intuitive layout that shows up inviting originally.
Nonetheless, the majority of users encounter difficulties with the chaotic interface and senseless company of features.
For example:
The system utilizes 3 distinct setups panels for taking care of various setup aspects– general settings, individual setups, and item setups GoHighLevel Karan Agarwal
Bizarrely, the web links to these vital settings are placed on opposite sides of the display, developing unneeded complication and disappointment.
Even with extra information inhabited, the control panel maintains a clean and well-structured look.
I appreciate the capacity to create numerous dashboards for organizing different records right into different sights.
This feature shows particularly valuable when preserving different point of views for the account owner versus sub-accounts representing your consumers.
As I discussed earlier, GoHighLevel has many harsh edges in terms of interface and user experience, and the underlying codebase shows up less than immaculate.
Structure Funnels in GoHighLevel
To build a client’s web site, develop landing pages, or develop a sales funnel within GoHighLevel, you need to first develop a sub-account by entering their information.
After completing this step, switch to the newly produced sub-account, browse to Websites, after that choose Funnels. Do not worry if this feels complex– it took me a number of efforts prior to recognizing the workflow.
HighLevel Funnels enables unlimited sales funnel creation, unlike platforms such as Kajabi that enforce limitations.
Additionally, there are greater than one thousand funnel templates available to increase your preliminary setup.
Based on my experience, you will not require substantial proficiency to construct landing pages and sales funnels using GoHighLevel.
You have the choice to customize templates on your own or request GoHighLevel to handle modification for you.
I picked the self-customization course since I wished to develop detailed, custom funnels from the ground up making use of the drag-and-drop home builder. You just include the sequential actions.
I specifically value these abilities:
GHL’s Snapshots include allows instant funnel cloning across accounts, saving considerable arrangement time.
Efficient testing with fast action replication and split screening capability.
Real-time notifications regarding lead activities maintain you educated without consistent manual checking.
I especially appreciate the multi-channel integration integrating voice, SMS, and Facebook directly within funnels.
Aesthetic pipeline management with automated guidelines for advancing leads simplifies follow-up procedures.
To even more simplify movements, GHL supplies a ClickFunnels import function for smooth funnel transfers.
Web Page and Site Construction
GoHighLevel enables page development from the ground up or template selection for customization utilizing the user-friendly drag-and-drop contractor.
You’re also cost-free to integrate ready-made web page areas as preferred. Alternatively, use customized code to produce specialized functions.
The experience feels as smooth as Elementor for WordPress. Nonetheless, Elementor does use slightly a lot more, consisting of:
A broader selection of custom typefaces and typography choices
Innovative text animations
Comprehensive widget collection
Advanced background abilities like parallax scrolling and video histories
However, I believe HighLevel will prove enough for most of your clients.
The web pages incorporate directly with your GHL sales and marketing automation features, including CRM, appointment scheduling, and email capture, nurturing, and pipeline management.
Extremely convenient functionality.
I also appreciate the ability to produce “worldwide sections” or web page sections that immediately occupy when producing brand-new pages, conserving time and making certain constant branding throughout. Another Elementor-like function I value.
With Brand Boards discovered under Marketing, you can complete the very same for message elements and various other branding basics.
The statistics web page shows whatever taking place on your sub-account’s site, consisting of page visits and sales conversions.
Email Marketing Capabilities
GoHighLevel’s email marketing nurtures substantial hidden costs. You’ll pay one cent per email beyond your plan’s allocation, which gathers quickly with bigger customer listings. Numerous individuals require third-party solutions like Mailgun for improved deliverability, pushing actual prices significantly beyond the advertised registration rate.
Currently regarding the features:
GoHighLevel enables email campaign and series creation with triggers and automated follow-up messages.
I value the capacity to include trackable links in both emails and SMS messages, allowing you to keep track of recipient actions and trigger automatic interactions.
You can conserve, send, or schedule emails for optimal shipment times.
This verifies beneficial for reaching your audience when they’re probably to open messages.
Below’s where the scenario wears away dramatically.
GoHighLevel advises Mailgun for bulk email sending out, recommending their LC service might have reduced delivery rates.
Evaluating GoHighLevel’s email deliverability before complete commitment is suggested, as several individuals have actually reported approximately thirty percent reduced shipment prices compared to their previous email marketing platforms.
Currently, I listened to there more than four hundred adjustable email templates offered on HighLevel. Regardless of comprehensive searches of the Template Collection, I couldn’t locate them within a sub-account in Sub-Account Mode.
A respectable range of templates appears when switching over to Agency Mode.
You can add your custom-created templates, although this needs the two hundred ninety-seven dollar regular monthly reseller plan.
Within a sub-account, I just discovered six fundamental templates and the alternative to create and save email templates from scratch for reuse in other campaigns.
Below’s what one template, called “Strategic Preparation,” looks like inside the GHL email design editor:
Not especially impressive, but not awful either.
Nevertheless, I do appreciate that GHL integrates workflow automation into email marketing, encompassing:
Invite and Thank You messages
Automated abandoned cart communications
Follow-ups for lead nurturing, GoHighLevel Karan Agarwal
Split screening for conversion optimization, to name a few features.
In addition, real-time analytics deliver insights into email campaign efficiency. This helps you maximize chances or address possible problems as they emerge.
The HighLevel CRM System
GoHighLevel’s CRM device reminds me of ClickFunnels in its thoroughness.
GoHighLevel includes a customer portal enabling task progression monitoring and viewing previous communications.
The workflow automation attribute aids streamline tasks like get in touch with monitoring, segmentation, and lead advancement through your pipeline.
This stands for a significant advantage: GoHighLevel helps with interesting communications with leads via text, voicemail declines, and Facebook Messenger. This flexibility means connecting with different consumer sectors through their favored communication channels.
Realize, though– SMS fees apply individually from the membership charge.
I also value the GoHighLevel Social Planner.
It enables you to create, conserve, edit, schedule, post, and analyze social media web content across various networks.
It functions as a strong replacement for social media sites scheduling devices like Barrier, SproutSocial, and Hootsuite– without added costs.
Yet that’s not whatever; the CRM tool likewise offers several practical features:
Arrange visits directly within the system from the Calendars section.
Merge multi-channel communications to sustain your customers’ recommended interaction methods and relationship-building approaches.
Usage tags and wise lists to segment customers for even more targeted projects.
Include considerable customer data to each entrance under the Opportunity tab, offering clearer understanding of your potential customers, leads, and clients as they progress via your visual pipeline.
Advanced lead racking up helps focus on lead nurturing based upon their activities throughout your pipeline.
Now allow’s review the crucial products and services you can sell making use of GoHighLevel
Products You Can Market Through GoHighLevel
Similar to Kajabi, ClickFunnels, and Systeme, GHL sustains both tiny and thorough training courses, full with memberships, areas, and relevant sources.
GHL additionally makes it possible for physical product sales using shopping pages, like Systeme. However, dropshipping is not readily available.
GoHighLevel courses support different content formats, consisting of audio, video, and documents.
This indicates accommodating different knowing styles and interesting a broader student base.
Plus, it permits importing training courses from Kajabi, including even more flexibility to your program creation efforts.
In my experience, dedicated on-line training course tools like Kajabi, LearnWorlds, and Thinkific provide much more innovative alternatives. These include program dripping, social accounts, and progressed area building and management devices. Nevertheless, GHL’s offerings will be sufficient for several developers.
GoHighLevel also provides program certificates and various settlement alternatives, including installment plans and free courses.
You can conveniently attach your courses to your community for fast accessibility and to improve monetization capacity.
What I specifically value is just how straightforward it is to incorporate course items straight with your sales funnels and CRM for automated nurturing, lead scoring, conversions, follow-ups, and much more.
This is one of my favorite elements of Kajabi also.
Reputation Management Features
Online rankings hold essential significance, and GoHighLevel recognizes this truth.
The platform instantly sends testimonial demands via text, email, and QR code following deals.
This feature guarantees you don’t miss out on chances to build trustworthiness and trust fund with your audience.
You can additionally monitor on the internet testimonials concerning your services or business, enabling appropriate reactions.
For example, you can redirect negative responses to an exclusive form before public posting.
Conversely, you can choose who can leave comments based on their score.
This approach encourages you to engage straight with clients to fix problems without damaging your reputation.
And also, GoHighLevel streamlines matters by enabling you to assess client feedback across numerous platforms– like Yext, Google My Service, and Facebook– straight from your GHL account. Pretty hassle-free capability.
Integration Choices
The system sustains standard integration options throughout repayment handling, social media sites and Zapier.
Furthermore, the Application Marketplace, including both paid and totally free application integrations, is accessible in Agency Mode for account owners in addition to for your clients in sub-account mode.
I found about 3 hundred fifty apps throughout numerous organization groups, consisting of SMS and live chat combinations, social media, and marketing automation devices.
You can also incorporate WhatsApp and Twilio for messaging, make it possible for bidirectional syncing with various other CRMs, and manage consultations and scheduling with Google Schedule.
Plus, QuickBooks integration is offered for financial administration, to name a few choices.
The Reselling and SaaSpreneur Program
The reseller program represents among GoHighLevel’s key tourist attractions.
Essential note: You’ll require Agency Mode gain access to via the Reselling tab to use these features.
The Unlimited Plan at 2 hundred ninety-seven bucks monthly deals:
Full sub-account rebranding and modification
Unlimited client sub-accounts at no additional expense
API access for incorporating outside tools
To resell these ready-to-deploy GHL sub-accounts at a markup, you’ll need the two hundred ninety-seven buck month-to-month Unlimited plan.
When you do this, you can also re-sell other software solutions to your clients at a markup.
GoHighLevel calls for charging a minimum of ninety-seven bucks month-to-month for every customer.
This means you’ll need at least 5 customers renewing month-to-month to break even. Any type of added customers past that add straight to your income.
The devices you can resell within your sub-accounts consist of core services like Google Ad Manager, WordPress, Discussion AI, and WhatsApp, plus loads of Marketplace apps such as AWeber, Consistent Get In Touch With, and Wrike.
To do well with the GoHighLevel reseller program:
Add value to your sub-accounts by including:
Personalized structures
Prefabricated photos
Pre-built integrations
Automated operations
Without these additions, customers could pick GoHighLevel straight instead of paying your costs.
The SaaS Setting includes white-label alternatives for:
apple iphone application
Android application
Desktop application
These applications enable managing all social media sites, SMS, and email from one place.
Conversely, you can “gray-label” a mobile app to connect your GHL leads without them requiring to go back to your well-known GHL pages.
In total amount, these are three various mobile applications you can choose from based on your objectives.
However, you require to recognize:
Resellers are responsible for client support and disputes; failure to fix issues can lead to account termination.
Resellers should charge at least ninety-seven bucks monthly per sub-account, limiting pricing adaptability.
Offering lifetime gain access to for an one-time charge is restricted without previous approval.
Pricing Framework and Assistance Plans
I appreciate that HighLevel’s support is offered straight from the control panel through the Assistance and live chat buttons.
Once you sign up for a test, you gain free access to a welcome training course, onboarding video tutorials, and a phone number for support. And of course, they actually answer phone calls.
I did call their technological assistance group for support with creating funnels and internet sites, which I had actually searched extensively for. The feedback arrived within twenty-four hours, and the follow-ups were superb. The support representative certainly showed deep understanding of the platform, which is constantly important.
Concerning payment plans, there’s a robust Starter plan readily available for ninety-seven dollars, that includes unlimited contacts, emails, products, funnels, and more.
Still, you’ll likely want to take into consideration upgrading to both hundred ninety-seven dollar regular monthly prepare for thorough agency demands. With this plan, you can likewise resell the GHL platform as a SaaS.
For assistance, expect a vivid Facebook Group community, paid onboarding, and a done-for-you setup choice likewise offered for a fee.
There’s continuous real-time chat readily available directly from your GHL dashboard, along with useful documentation for self-service help.
Setup plans are offered for an additional cost, including a two hundred ninety-seven dollar option for HIPAA compliance if that’s something you call for.
You might think the unlimited plan includes unlimited email performance. Different users have whined concerning unanticipated bank card charges for sending out emails from their servers without clear transparency.
Verdict: GoHighLevel Karan Agarwal
GoHighLevel is a capable all-in-one platform for agencies seeking to consolidate their marketing pile with strong CRM and automation features.
However, stay knowledgeable about its confusing user interface, possible email deliverability concerns, and added prices for email quantity.
If you can tolerate the rough sides and largely serve organization clients, GHL offers sensible worth– but ensure you test email deliverability prior to completely dedicating.
Below’s one vital factor to consider:
If you’re devoting to it, be prepared to spend extra money on a separate email marketing software due to deliverability problems and pests.